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Last edited 23 October 2015
Practical Information
and
Frame Programme
Norwegian Business Delegation
To Brazil
on the occasion of the planned visit of
His Royal Highness
Crown Prince Haakon
16 – 19 November 2015
Organised by
Introduction
His Royal Highness Crown Prince Haakon is planning to visit Brazil 16 – 19 November 2015, accompanied by
Norwegian Minister of Trade and Industry, Ms Monica Mæland and a business delegation.
Participation Fees
The fee for each member of the business delegation is NOK 7,500. An invoice will be issued after the registration
deadline. Participants must plan and pay for their own travel and accommodation. The participation fee covers all official
meals, rent of seminar facilities, organised transportation as well as the cost for two guests at the social event.
Flights to Brazil
For practical reasons, we will not make collective travel arrangements, as many members of a delegation often wish to
add individual meetings and visits both before and after the official programme.
Visa on Arrival
Norwegian citizens do not need a visa to visit Brazil.
Hotel Accommodation
We have made preliminary and optional group bookings at the following hotels:
SOFITEL COPACABANA
Avenida Atlantica 4240, Copacabana
22070002 – Rio de Janeiro
Tel: +55 21 25251232
For booking at Sofitel fill out the booking form found in your confirmation mail and return to the hotel by
email.
Deadline 21.October 2015
JW MARRIOTT
Avenida Atlântica, 2600, Copacabana
22041-001 Rio de Janeiro
Tel: + 55 21 2545 6500
For booking at Marriott call +55 11 3069 2807 or send an e-mail to reservas.brasil@marriott.com and provide
the code *WAY to be identified as a member of the group rate.
Deadline 23.October 2015.
Please book your room as soon as possible
Programme in Rio de Janeiro
Brazil is the seventh largest economy in the world and has experienced strong growth over a long period of
time. The production of oil from its giant offshore fields is steadily increasing, and the Norwegian maritime
and offshore industry has earned a strong position in the market. It is also a major market for renewable
energy, export of Norwegian seafood, and major industry players in several other sectors are well positioned
for further growth.
The visit of His Royal Highness Crown Prince Haakon will be used to further strengthen our position in the
market as well as creating platforms for spin-offs and new projects from the relevant sectors. The visit will
also support the work of already established businesses in the country.
It is demanding to do business in the Brazilian market, and local content in deliveries is of great importance.
Establishing production and investing in Brazil is therefore both a barrier and an opportunity in the long term
engagement in the market. Information on financing, tax, grants and other instruments are therefore of
importance. Also, in a time where the market challenges are more visible than ever, it is important to think
long-term and explore new opportunities.
There will be held four parallel seminars regarding offshore oil and gas and maritime, renewable energy,
seafood and startup companies. Our main Brazilian partners for these seminars will include major players
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like PETROBRAS, BNDES (the Brazilian development bank), FINEP (Brazilian innovation agency) and Vale
(Global mining company) as well as seafood partners and Brazilian start-up companies.
Main content of the business programme
The program is developed for the following sectors:




Oil & Gas and Offshore Maritime
Renewable Energy
Seed Forum
Seafood
We would like to draw your attention to the planned evening reception in Rio de Janeiro. This event is for all members of
the business delegation and guests and counterparts from Brazil. Each participant of the delegation may invite 2 guests.
Who should participate from Norway?



Companies with already established business in Brazil
Companies considering taking advantage of business opportunities in Brazil
Companies with interest in developing knowledge and contact within the sector seminars
Registration for participation in the business delegation:
Please register on the registration form https://www.etouches.com/brazil2015 as soon as possible and before
st
1 November. The information in the registration form is used for printed information and for creating participant lists. We
ask you to submit as accurate information as possible. You may amend the information after registration.
General information
We recommend that you visit the Norwegian Ministry of Foreign Affairs website “Landsider” at
http://www.landsider.no/land/brasil
Important contacts:
Overall coordination at Innovation Norway:
Ms Hedvig Marie Braarud Poulsen
Director Delegations and Trade Fairs
hepou@innovasjonnorge.no
Mobile +47 400 08 012
Sector Programmes will be developed by:
Seafood
Mr. Vasco T Duarte
Marketing Advisor Brazil
vtd@seafood.no
Mobile: +47 454 13 458
Oil & Gas and Offshore Maritime
Mr. Gulbrand Wangen
Regional Director Brazil, INTSOK
gulbrand.wangen@intsok.com
Mobile: +47 917 08 055
Seed Forum
Mr. Steinar Hoel Korsmo
Chairman , Seed Forum Norway Foundation
steinar@seedforum.org
Mobile: +47 920 11 415
Renewable energy
Ms. Line Amlund Hagen
Managing Director, INTPOW
line@intpow.com
Mobile: +47 976 50 334
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Monday, 16 November 2015, Rio de Janeiro, Brazil
Time
Programme
Venue and additional
information
19.00 – 21.00
Get-together Norwegian business delegation
Sofitel Hotel
Tuesday, 17 September 2015, Rio de Janeiro, Brazil
Oil & Gas – Maritime
Time
Programme
Venue and additional
information
08.30
Registration
Sofitel Hotel
09.3010.00
Plenary Opening Remarks
Key note speakers
HRH Haakon(tbc)
Ms. Monica Mæland
Mr. Joaquim Levy(tbc)
Mr. Aldemir Bendine, CEO, Petrobras (tbc)
Industry sessions
Oil Companies Challenges and Offshore maritime
Opening session
Chair: Ms. Helle Moen, Director Innovation Norway, Rio de Janeiro
10.15 –
10.30
Mr. Kåre Fostervold, Deputy Minister Petroleum and Energy,
Mr. Kristian Siem, Member of Confederation of Norwegian Enterprise and
Chairman of Siem Industries Inc.
Mr. Sturla Henriksen, CEO, Norwegian Shipowners' Association
11.00 –
12.10
Session 1
Chair: Mr. Gulbrand Wangen – INTSOK Regional Director for Brazil
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The challenges, trends and opportunities of the offshore Oil & Gas
industry
Moderator
Mr. Jorge Camargo – IBP President
Keynote Speakers
Petrobras (tbc)
Mr. Lars Christian Bacher, Executive Vice President, Statoil
Panellists
Petrobras (tbc)
Mr. Lars Christian Bacher, Executive Vice President, Statoil
Shell do Brasil & BG
Mr. Maxime Rabilloud, CEO of Total do Brasil
Session 2
Chair: Mr. Ricardo Cesar Fernandes - Executive Director ABRAN
11:45 –
13:00
The Offshore Maritime industry and cost efficiency challenges
Moderator
Ms. Cristina Pinho, Executive Manager E&P Services, Petrobras
Keynote Speakers
Ms. Marianne Møgster, Senior Vice President Finance, DOF
Ms. Elisabeth Tørstad, CEO Oil & Gas, DNV GL
Panellists
Ms. Marianne Møgster, Senior Vice President Finance, DOF
Ms. Elisabeth Tørstad, CEO Oil & Gas, DNV GL
Mr. Lars Peder Solstad, CEO, Solstad Offshore (tbc)
Mr. Sverre Farstad, Chairman, Farstad shipping ASA (tbc)
Mr. Geir Håøy, President, Kongsberg Maritime
13:00 –
14:30
Lunch
Industry sessions
Offshore Production, Offshore Maritime, Greener Shipping and
Financing
14.30 – 18.30
14:30 –
15:20
Session 3
Chair: Mr. Gulbrand Wangen – INTSOK Regional Director for Brazil
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14.30 –
15.20
Subsea operations –standardization and other cost reduction initiatives
Moderator:
Mr. André Jacques de Paiva Leite, Vice President Statoil Brazil
Keynote Speakers
Mrs. Maria Peralta, Senior Vice President and Head of Aker Solutions do Brasil
Mr. Victor Bomfim, Managing Director, Subsea 7
Panellists
Mrs. Maria Peralta, Aker Solutions do Brasil
Mr. Celso Raposo, xx Oil and Gas, DNV GL
Mr. José Mauro Ferreira, Commercial and Marketing Director, FMC Technologies
do Brasil
Mr. Jonas Tavares, Head of Subsea Business, Siemens Ltda
Mr. Victor Bomfim, Managing Director, Subsea 7
15.20 –
16.10
Session 4
Chair: Mr. Adhemar Freire, Country Manager Brazil, INTSOK
Offshore production, storage and offloading technologies - cost reduction
alternatives
Moderator
Mr. Geraldo Spinelli, Acting General Manager, Artificial Lift, Flow, Process and
Production Facilities, Petrobras E&P
Keynote Speakers:
Mr. Jon Harald Kilde, General Manager, BW Offshore Brazil
Mr. Simon Lowe, EVP Business Development, Teekay
Panellists:
Mr. Jon Harald Kilde, General Manager, BW Offshore Brazil
Mr. Simon Lowe, EVP Business Development, Teekay
Mr. Paulo Rolim, Country Manager, Rolls-Royce Marine Brazil
16.10 –
16.40
Coffee Break
Session 5
Chair: Mr. Thomas Saxegaard, Director Norwegian Shipowners’
Association
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16.40 –
17.30
Greener Shipping
Moderator
Mr. Jonas Matos, Business Development Manager South America, DNV GL Brazil
Keynote Speakers
Mr. Knut Øvrebø, Vice President, Odfjell SE (tbc)
Ms. Synnøve Seglem, Deputy CEO, Knutsen OAS (tbc)
Panellists
Mr. Knut Øvrebø, Vice President, Odfjell SE (tbc)
Ms. Synnøve Seglem, Deputy CEO, Knutsen OAS (tbc)
Mr. Sveinung Støhle, CEO, Höegh LNG (tbc)
Mr. Haakon Lorentzen, CEO Norsul
17.30 – Session 6
18.20
Chair: Ms. Camila Mendes Vianna Cardoso, President Norwegian Brazilian
Chamber of Commerce
Finance resources to the offshore and maritime industry – funding
alternatives
Moderator
Mr. Tom Mario Ringseth, Senior Vice President, DNB Brazil
Keynote Speakers
Ms. Wenche Nistad, Managing Director, GIEK
BNDES(tbc)
Panellists
Mr. Jarle Roth, CEO, Export Credit Norway
Ms. Kristin H. Holth, Executive Vice President, Global Head of Shipping, Offshore
and Logistics, DNB
BNDES(tbc)
Mr. Cláudio Guimarães, CFO, FINEP
Ms. Wenche Nistad, Managing Director, GIEK
18.2018.30
Closing remarks
Deputy Minister of Foreign Affairs, Mr. Morten Høglund
20.00
Reception Copacabana Palace – Brazilian and Norwegian guests
COPACABANA PALACE
Renewable Energy
Time
Programme
Venue and additional
information
08.30
Registration
Sofitel Hotel
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10.00
Plenary Opening Remarks
10.30
Key note speakers
HRH Haakon(tbc)
Ms. Monica Mæland
Mr. Joaquim Levy(tbc)
Mr. Aldemir Bendine, CEO, Petrobras (tbc
Session 1
Industry sessions – Towards a cleaner energy production in Brazil
11:00 –
11:45
Opening addresses
Deputy Minister Petroleum and Energy Mr. Kåre Fostervold
CEO Statkraft Mr Christian Rynning Tønnesen
Ms Kristin Skogen Lund, Director General, The Confederation of Norwegian
Enterprise
Nn, Energy Research Company (EPE) (TBC)
Session 2
11:45 13:00
Energy market policies
The European electricity market – new demands
Mr Asbjørn Grudt, VP International Hydropower, Statkraft
A secure power supply matrix in Brazil
Nn, PSR
Smart generation – and how to run an efficient electricity market
Mr Alfredo Gallegos, Head of Business Development South America, Powel
Developing the hydropower sector in Brazil
Furnas (TBC)
13:00 –
14:30
Lunch
Session 3
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14:30 –
15:30
Introduction of new renewable energy sources
The role of bioenergy in the electricity market in Brazil
Nn, GranBio (TBC)
Strategies for electricity production from bioenergy in Brazil
Nn, UMOE
Large scale solar energy with battery backup
Mr Unai Otazua, Country Manager Renewables, DNV GL
Sustainable solar solutions
Nn, Scatec
Session 4
16:00 –
17:00
Financing renewable energy projects
Outlook from a development bank
Nn, BNDES (TBC)
Experiences from a Norwegian loan provider
Nn, DNB (TBC)
Handling equity
Nn, Pareto (TBC)
Export Loans and Guarantees
Nn, GIEK or Eksportkreditt (TBC)
Session 5
17:00 –
17:45
The role of large energy users
Aluminium – an energy efficient product that needs low carbon electricity
Nn, Norsk Hydro (TBC)
Perspective of a large Brazilian energy user
Mr Ricardo Mendes, Director for Energy, Vale Mining Company
17:45 –
18:00
Closing remarks
20.00
Reception at Copacabana Palace
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Seafood
Time
Programme
Venue and additional
information
08.30
Registration
Sofitel Hotel
10.0010.30
Plenary Opening Remarks
Key note speakers
HRH Haakon(tbc)
Ms. Monica Mæland
Mr. Joaquim Levy(tbc)
Mr. Aldemir Bendine, CEO, Petrobras (tbc)
Seminar
11.00 13:00
Introduction
State Secretary Mr. Amund Drønen Ringdal from the Norwegian
Ministry of Trade, Industry and Fisheries
The global whitefish market
Mr. Ove Johansen, Analyst, the Norwegian Seafood Council
The Brazilian bacalhau market
Mr. Christian Bue Nordahl, Regional Director, the Norwegian
Seafood Council
National sales index, perspective from the chains
Representative from ABRAS (tbc)
Economic crisis and opportunities for seafood consumption
Mr. Silvio Romero Coelho, Consultant (tbc)
13:00 –
15:00
Lunch
20.00
Reception at Copacabana Palace
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Seed Forum
Time
Programme
Venue and additional
information
08.30
Registration
Sofitel Hotel
10.0010.30
Plenary Opening Remarks
Key note speakers
HRH Haakon(tbc)
Ms. Monica Mæland
Mr. Joaquim Levy(tbc)
Mr. Aldemir Bendine, CEO, Petrobras (tbc
Session 1 – Brazilian – Norwegian start – up pitching session
10:4511.20
Pitches from the companies
Opening remarks – Chairman of Innovation Norway Per Otto Dyb
1st key-note - Insights about the Norwegian startup scene
2nd key-note - investment in Brazil from Norwegian perspective
– Head of DNB Brazil
11.2013.00
Pitches from companies
-
13:00 –
14:30
7 min each
Lunch
Session 2 - The Conference Session
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14.3017.00
Market strategy for the Brazilian market – Norwegian Venture Capital
firm (TBD)
Strategic investment in international start-ups from a Bank’s perspective
- Norwegian Bank Representative (TBD)
Overview of the Brazilian VC and Private Equity Market - ABVCAP (TBC)
The Brazilian market for Angel investment Antonio Botelho (Gavea Angels)
The role of a development bank as an actor in the VC and private equity
market in Brazil BNDES (TBC)
20.00
Reception at Copacabana Palace
Delegation Program ends
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