Attensi – Simulation based training
Attensi – Simulation based training Who we are – and our cooperation with Innovation Norway August, 2015 www.attensi.com Company video Attensi aspires to be world-leading and is growing rapidly Attensi grows rapidly and profitably Powered by a strong and diverse team • Management consultants • Founded in 2010 in Oslo, Scandinavia • Learning designers • Rapid revenue growth past 4 years. Profitable. • Psychologists • Game designers • Offices in Norway, Sweden, Palo Alto, Washington D.C. (August 2015) • Programmers • Graphic artists • 40 employees • Interaction designers • Project managers • Dominant industry focus: Retail and health - Side3 - Attensi provides large organizations with innovative technology tools to implement best-practices and improve KPIs 1. A proven methodology for setting Key Performance Indicator (KPIs) targets and follow up on them Adjust and update program Communi cate purpose Measure and feedback Create motivatio n Implemen t 2. Tools and simulation training technology to instill best practice knowledge, behavior and motivation among employees 1. Performance tools that allow managers to track the organizational adoption of best practice and impact on KPIs Attensi grows rapidly and profitably kNOK 18000 16000 14000 12000 10000 Revenues 8000 Operating profit 6000 4000 2000 0 2010 2011 2012 2013 2014 2015 Attensi has rapidly developed a broad range of customers • Large international pharmacy chain • Scandinavia’s largest private health company • ‘The world’s most modern hospital’ • The largest grocery retailer in Norway. Has 40% market share • The third largest low-cost airline in Europe • Highly successful variety retailer • The biggest furniture and interior retailer in Norway • Global auditing and consulting company • Scandinavia’s leading rehabilitation hospital - Side6 - Attensi strategic ‘wave’ chart of development Strategic options Strategic initiatives Core • Develop global partner • Expansion in Sweden • SIM platform and tools • Develop Mobile SIM • Develop Retail SIM Suite • Develop Health SIM Suite • • • • US UK VR Solutions New segments • Oil and Gas • Education • Mngm training • Break-out opportunities • Health-stream • Human interaction toolset • Profession associations • Personal development The Attensi SIM platform enables fast and efficient configuration and deployment of simulation solutions Attensi platform: For a new simulation: Artificial Intelligence (AI) Tool Scenario Tool SW tools for SIM development Implement. Tool 10-20% configuration • • • • Content Tool Rendering Tech Follow-up Tool Support tools for implementation 3D rendering & simulation technology Mission System Deployment Tool Performance Portal Animation & Char system Back-end platform Version System Patcher Virtual store Dialogues Scoring System integration 80-90% platform universal • Characters, • Functions, • Mission system, feedback system, • score system, • performance portal, follow-up tools, • flexible dialogue system, • game logic Attensi solutions can be deployed on any digital surface Live demonstration - Side9 - Attensi works with a lot of retailers to release the potential of their employees Grocery Pharmacies Variety stores Travel retail Do-It-Yourself Furniture Fitness centres Interior Consumer Electronics Core belief: Training must be repeated to create lasting effect Effect of training/ `Remembering curve´ First training Repeat Repeat Repeat 100% 90% Attensi 80% (Our solutions are usually repeated 10 - 12 times per year, per employee) 70% 60% 50% 40% 30% 20% 10% Typical training effort (Not repeated systematically) Time Note: Illustrative graph Simulation based training is a very effective way to learn and adapt new behavior Illustrative World-acknowledged learning pyramid: Read See Passive learning Hear See a video or demonstration Do the actions in a life-like environment Source: Edgar Dale’s cone of experience (1969) and Bobbi DiPorter's 'Quantum Learning' Active learning Participate in a discussion / talk More than 10.000 employees has stated that they feel more empowered after completing the Attensi training 8 - 12 voluntary repetitions per employee / year 92% enjoy this training a lot, or quite a lot 90% state they sell more due to this training Source: Selected Attensi customer results and illustrative photos High correlation between the stores that trained alot and the revenue growth experienced in these stores afterwards Runde 1 - mai Runde 2 - september Runde 3 - desember • Hver ansatt gjennomførte i første treningsrunde treningen i snitt 3 ganger (totalt 1 time) hver • Sterk korrelasjon mellom husene som trente mye og salgsøkning • Ingen andre salgsfremmende tiltak forklarer forskjellen • Før trening lå husene i snitt ann til lavere omsetning enn i fjor • Basert på de gode resultatene fra runde 1 trente nå nesten alle varehus betydelig mer • Hver ansatt gjennomførte i snitt treningen i 2 timer hver • Man opplevde da en ekstrem salgsvekst i perioden som fulgte, spesielt for de varehusene som hadde trent mye i begge runder • Den forenklede simuleringen for tablets og mobiltelefoner ble aktivert for denne treningen • Hver ansatt gjennomførte i snitt treningen ca 3 timer hver • I etterkant opplevde bortimot alle varehusene økt salg, men spesielt markant var veksten for husene som hadde trent mest Omsetningsendring etter trening, versus samme periode i fjor (%) Omsetningsendring etter trening, versus samme periode i fjor (%) Omsetningsendring etter trening, versus samme periode i fjor (%) 30% 30 25% >5 15 12% 3-5 8% Ingen endring <3 0 <1 gang per ansatt 1-3 3-5 >5 ganger ganger per ganger per ansatt ansatt per ansatt Gjennomføringer 1.runde: 30 32% 20% 20 15% 19% 10% 10 11% 0 Gjennomføringer 2.runde: <3 3-5 Kilde: Skeidar regnskapstall, samt spilldata for hvert varehus fra 3D simuleringene >5 <1 1-3 3-5 >5 gang ganger per ganger ganger per per ansatt ansatt per ansatt ansatt At a furniture retailer an Attensi-program resulted in company-wide double digit sales growth shortly after kick-off Average year-on-year, Like-for-Like revenue growth that corp.management attributes to the Attensi training (%) 15 10 5 0 -5 Prior to Attensi training • Cumulated decline for 5 months prior to Attensi • Company decline in line with industry decline Immediate impact in pilot • Two medium performing stores chosen as pilots • 95% completed training • 6.5 times per employee Company-wide, round 1 Company wide, round 2 • 92% completed training • 3.5 times per employee • Industry / market decline in same period: 9% • 3 months after completing first Attensi round • 98% completed training • 5.8 times per employee Note: Total YoY grotwh twice as high as shown above, but corporate management states that at least 50% of the impact is due to Attensi Resultat fra treningen The customer experience also immediately increased, and has sustained at all-time-high levels ever since Kundeundersøkelse: “Selger var høflig og hjelpsom”, svar 1 – 6 (hvor 6 er best) 2014 før 5,06 simulerings trening 2014 etter 5,39 første runde trening 2015 etter 5,44 tre runder med trening 4,75 5 5,25 5,5 Har blitt målt gjennom 5 år, men aldri før nådd et så høyt nivå som dette Kilde: Skeidar kundeundersøkelse data Merk: Ingen andre tiltak er gjennomført mot selgerne i perioden som ville medført en markant økt kundeopplevelse-score på denne dimensjonen To summarize: Attensi trainings differentiates themselves in three ways Bespoke & experiential “Training that builds confidence” + Fun to repeat “Fun to complete.. and repeat!” • Balance several priorities to recreate real-life stress • Training is fun to complete, heavily driven by gamification techniques • You need to observe, interpret and react to situations that appear • Compete against your own shadow, as well as your peers = Drives impact “Translates into real-life action” • Robust diagnosis and org. development tool. Tracking of changed behaviour, best-practice adoption and employee feedback • Realistic, but risk-free setting, even with exceptional situations • Teams can also compete against other teams (i.e. ‘world cup’) • Proven track record of showing that adopted simulation-behaviour is also adopted in real-life • Highest form of active learning • Fun to repeat; artificial intelligence used to randomize every session. Repetition important to sustained learning / changed behaviour • Previous impact KPIs include: – Sales and market share – Customer satisfaction – Employee satisfaction • Emotional learning, continuous positive and negative feedback Attensi, IN and new markets Experience • London Tech Week • UK work • Palo Alto • Other Most valuable to Attensi: • Creating meeting places to create network − Offices − Conferences • Being a point of introduction to companies, consultants etc − IN often perceived as more neutral − Strong existing connections and history of introducing solid companies • Important points: − Be concrete – identify who/how/when – and just do it − Be fast. 2 meetings in 2 weeks ahead is MUCH better than a plan of getting 20 connections through an event in 6 months Attensi, IN and new markets Examples • • • • • • • Kaiser Innovation Walmart Sutter Publicis Accenture Helse Stavanger REN − Customers − Contacts
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