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INDIA
A Growing market
Helge Tryti, IN New Delhi
Faces of India
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28 states
22 official languages
105 Languages
300 mill englishspeaking
1,282,956,203 people
50% below 25 year
Growth 15mill per year
80,5% Hindu, 13,4% Muslim
2,3% Christian, 1,9% Sikh
3% pay income tax
90% unregistered workers
GDP growing at 7+%
15, million engineers p.a.
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The Indian tiger has woken up
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International economic cooperation:
• China opened up in 1978
• Vietnam opened up in 1986
• India opened up in 1991
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33 years
25 years
20 years
Why India?
1.Democracy
2.English as business language
3.Large, young and skilled workforce
4.Developing country with many needs
5.Interested in Norwegian technology and knowhow
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Higher Education
9 million graduates per year.
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SOME FOCUS AREAS OF THE
INDIAN GOVERNMENT
Sectors:
Automobiles, aviation,
chemicals, ICT & BPM,
pharmaceuticals, construction,
defence manufacturing,
electrical machinery, food
processing, textiles and
garments, ports, leather, media
and entertainment, wellness,
mining, tourism and hospitality,
railways, automobile
components, renewable energy,
biotechnology, space, thermal
power, roads and highways and
electronics systems.
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National Mission for clean Ganga
The 2,525-kilometer-long Ganges
originates in the Himalayas. It
leaves the mountains at Rishikesh
and hits the plains at Haridwar,
after which it snakes eastwards
across the plains through India and
Bangladesh until it empties into
the Bay of Bengal.
Around 37 per cent of India’s 1.2 billion people live in
towns and villages along the Ganges. They depend on it for
drinking water, irrigation and livelihood, and also turn to it
for spiritual sustenance. The Ganges is worshipped by
Hindus. A dip in the Ganges is believed to cleanse one of
all sins. Hindus believe that the Ganges’s waters are pure
and purifying.
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IN India focus & services
Business
culture
India
Strategy
Maritime
Sector Focus
Oil & Gas
Increasing
interest from
Norwegian
companies
ICT
Marine
Energy &
Environment
Exhibitions/
Norway
Pavillions
Business
Model
CanvasOsterwa
lder
Large and
fast growing
market
potential
Challenging
business
culture and
IPR
protection
Building
networks is
crucial
Trustworthy
market
information
available
JWG
CSR
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Norwegian Business in India
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90 Companies established
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60 Represented by agents
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More than 10.000 direct
employees
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7500 sailors on Norwegian
controlled wessels
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Norwegian companies established in India
Maritime sector
Oil & Gas
Energy & Environment
ICT/Telecom
1.Aatash Norcontrol
2.Andromeda Shipping
3.BW Maritime
4.Det Norske Veritas
5.Ebony Ship Management
6.Genoa Maritime Services
7.Goltens India
8.GPT Marecom India
9.Grosvenor Pumps India
10.Hoegh Autoliners
11.Jeppesen Norway
12.Jotun India
13.Kongsberg Norconsult IT
14.Kongsberg Maritime
15.Odfjell
16.Race Shipping &
Transport
17.Rolls Royce Marine India
18.Vik –Sandvik Design
India (eid av Vartsila)
19.Wallem Ship
Management
20.Wilhelmsen Maritime
Services
21.Wallenius Wilhelmsens
Logistics Chennai India
1.Aker MH India
2.Aker Power Gas
3.EMGS
4.Grosvenor Pumps
5.Insite Solar
6.ION Softnet (Ergo Group)
7.Kongsberg Oil & Gas
Technologies
8.Kongsberg Process
Simulation
9.Norscot Drilling & Prod.
10.Norwegian Engineering &
Consulting (NECON)
11.Norwegian Tunnelling
Network
12.Petroleum Geo-Services
(PGS)
13.Rolv Berg Drive India
14.RUE India Subsea
Services
15.SAR Chandra Environment
Solutions
16.Scatec Solar
17.Sevan Marine
18.SN Power Invest
1.Camo Software
2.Conax Access Systems
3.Corporater Asia
Technologies
4.Digimaker India (Advali)
5.EDB Business Partner
6.EMI Soft India
7.ION Nor
8.Meltwater News
9.Nera Telecommunications
10.NHST Media Group
11.Opera software
12.Outsmart 360
13.Smart Media
14.SPAN Infotech (EDB
Group)
15.SureTech International
16.Tandberg (nå eid av
CISCO)
17.Telenor India
18.Uninor
19.Vizrt India
Other sectors
1.Cruise Norway India
2.DnBNOR
3.EFD Induction
4.Eltek Valere
5.Hydro Building Systems
6.iBruk Consulting
7.Mareva Engineering
8.Marine Harvest
9.MTR Foods (Orkla)
10.Norner Mimer
11.Orkla India
India
Some Business Opportunities
• Oil & gas
• Maritime
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LNG infrastructure & transportation
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LNG Barges
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EOR-technology
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Costal shipping
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Deep Sea Exploration
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Maintenance
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Equipment/parts
Energy and Environment
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Renewable energy, Hydro, Solar, Wind, Tidal,•
Infrastructure
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Waste
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Tunneling
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Water supply
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LNG Terminals
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Water treatment
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Fishery and aqua farming
ICT
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Ocean aqua farming
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Programming
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Fish feed
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ICT Operation outsourcing
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Fish export and processing
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Fishing Wessel's
Defense
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Challenges in India
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Different culture
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Prepare well, consider training
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Personal networks
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Take time to know them!
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Different locations
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Investigate what’s best for you
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IPR and technology
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Know how to protect yourself
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Laws & Bureaucracy
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Consider local legal support
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Litigation
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Avoid the courts – use arbitration
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Agents
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Which behavior can you accept?
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Partners
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Do investigative, Due Diligence
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CSR and Ethics
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Written material, Subcontractors?
10. Corruption
10. Clarify your position
11. Private vs. Public customers 11. Level of bureaucracy?
or partners
Length of procurement processes
12. Form of establishment
12. Foreign or India company status?
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Assistance is available….
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Talk with Norwegian companies doing business in India
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Collect information from Internet, magazines, newspapers, conferences, etc.
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Carry out Prefeasibility studies (can be partly funded by Norad)
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Talk with Innovation Norway, New Delhi
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Use time to understand the Norwegian and Indian Business culture
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When in India establish and maintain your network
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Ensure that your advisors are neutral (both in Norway and in India) and
check their references and reputation
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Three different understandings of CSR
The CSR policy should not simply be something external to the company’s
business model, but something that is integrated in and compliments it.
Innovation, Sustainable
business models
Compliance with
legislation
Contribute with
money and
knowledge
>>> Back to index
CSR AS
VALUE
CREATION
Fundamental strategic and
operational impact
CSR AS RISK
MANAGEMENT
Medium to high
operational
impact
CSR AS
PHILANTROPY
Little strategic
or operational
effect
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Indian Business Culture –
Prepare well and consider training
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India is a diverse and complex country.
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Each person you meet will be unique blend of Indian/Western values.
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People from different states, socio-economic strata, educational
backgrounds, class and religion behave differently.
>>> Back to index
• Who are our Key
Partners?
• Who are our Key
Suppliers?
• Hvem er partnerne våre?
• Hvilke leverandører har
vi?
• What key activities do we
have to do to deliver the
Value Propositions?
• Hvilke kjerneaktiviteter
må vi selv utføre for å
levere verdiløftet?
• What Key Resources do
our Value Propositions
require? (Physical,
Intellectual, Human,
Financial)
• Hvilke ressurser trenge vi
for å oppfylle verdiløftet?
• What are the most important costs in our business model?
• Hva er de viktigste kostnadene i forretningsmodellen?
http://businessmodelgeneration.com
• What value do we deliver
to the customer?
• Which one of our
customer’s problems are
we helping to solve?
• Which customer needs
are we satisfying?
• Hva slags verdi gir vi
kundesegmentene våre?
• Hvilket problem løser vi
for kundene?
• Hvilke kundebehov
tilfredsstiller vi?
• How do we maintain the
relationship with our
customer segments over
time? (i.e. Personal
assistance, Self-service,
Automated services)
• Hvilken type relasjon har
vi til våre
kundesegment?
• For whom are we
creating value?
• Who are our most
important customers?
• Hvem skaper vi verdi for?
• Hvem er våre viktigste
kunder?
• Through which channels
do we reach our
customers? (Channel
phases: Awareness,
Evaluation, Purchase,
Delivery, After sales)
• Gjennom hvilke kanaler
når vi våre kunder?
• For what are the customers currently paying?
• How are they currently paying?
• Hva tar vi oss betalt for i dag?
• Hvordan tar vi oss betalt?
http://creativecommons.org/licenses/by-sa/3.0/
IN New Delhi Staff
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Helge Tryti (helge.tryti@innovationnorway.no)- Manager/Director
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Asheesh Agarwal (asheesh.agarwal@innovationnorway.no)- Infrastructure,
Defence
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Arti Bhatia Kumar (arti.bhatia@innovationnorway.no)- Marine, CSR, Public
Diplomacy, Business Culture
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Marianne Jensen (marianne.jensen@forskningsradet.no)- Science &
technology adviser
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Azam Ali Khan (azam.ali.khan@innovationnorway.no)- Oil & Gas
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Ambika Oberoi (ambika.oberoi@innovationnorway.no)- ICT & Health
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Revathi Ganapathy Raman
(Revathi.Ganapathy.Raman@innovationnorway.no)- Switchboard, admin
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Advisor-Renewable Energy
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Advisor- Maritime
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Advisor- Entrepreneurs & start-ups
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Advisor- Administration
INNOVATION NORWAY MUMBAI
office opening in Q3 of 2015
ENTERING INDIA
REQUIRES LONG TERM
VISION, LOCAL
KNOWLEDGE AND
IMMENSE PATIENCE…SO
START NOW
We have experiences that from the time you start considering the India market to the time you finally
set shop, it takes about 2 years
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THANK YOU!!
Helge Tryti
Helge.tryti@innovationnorway.no
+919910084524
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