Australia Feminine Hygiene Market Size, Growth, Trends & Forecast Report : Radiant Insights, Inc

Consumer and Market Insights: Feminine Hygiene
Market in Australia
Summary
The Sanitary Pads category will have the largest volume share while the Pantiliners and Shields category
is forecast to register fastest growth during 2015-2020 in the Australian Feminine Hygiene market. The
Feminine Hygiene market is competitive in Australia, leading to brands constantly trying to differentiate
themselves by introducing innovative products. Innovation in terms of packaging, premiumization, and
catering to niche needs will continue to support sales.
View summary of this report @ http://www.radiantinsights.com/research/consumer-and-marketinsights-feminine-hygiene-market-in-australia
Key Findings
- The Australian Feminine Hygiene market will register higher growth both in value and volume terms
during 2015-2020 compared to 2010-2015.
- The Sanitary Pads category accounted for 67.9% share by value in Feminine Hygiene market in
Australia.
- Sterilized Society and Personalization are the major trends that are driving the Australian Feminine
Hygiene market.
- Increasing awareness among consumers will drive demand for eco-friendly products in the Australian
Feminine Hygiene market.
- Hypermarkets and Supermarkets is the leading distribution channel in the Australian Feminine Hygiene
market.
- Bag/Sachet is the most commonly used packaging material in the Feminine Hygiene market in
Australia.
Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Australia provides
insights on high growth categories to target, trends in the usage of packaging materials, types and closures
category level distribution data and brands market shares. What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and
Shields, Sanitary Pads and Tampons and Women's Disposable Razors and Blades.
- Leading players: Market share of brands and private labels, including private label growth analysis
from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as
Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in
terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper
and board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack, Bottle and others
- Consumer level trends: Top four consumer trends which influence Feminine Hygiene products
consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and
volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and
opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan
effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they
influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will
provide a clear picture of the opportunities that can be tapped over the next five years, resulting in
revenue expansion
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Table of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
- Value and volume analysis for the Australian Feminine Hygiene market
- Historic and forecast consumption in the Australian Feminine Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
View summary of this report @ http://www.radiantinsights.com/research/consumer-and-marketinsights-feminine-hygiene-market-in-australia
About Us:
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covering over 40 key industries and a host of micro markets. In addition to over extensive database of
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