1. food and drink

Humectants Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016
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Report
Description
Report Description
Humectants are hygroscopic substances that are used to keep things moist. Humectants
consists of various hydrophilic groups such as amines and carboxyl and hydroxyl groups.
Humectants include polysaccharides, proteins, alcohols, acids, urea, aloe Vera, glycerin
and sorbitol. The major applications of humectants include medicines, cosmetics,
pesticides and paints & coatings. Various factors that are driving the global humectants
market are increasing demand from the cosmetic industry and changing lifestyle which is
anticipated to fuel the cosmetics market. Some of the humectants are derivatives of
petroleum products and are subjected to price volatility as they are derived from crude
oil. Various players operating in the global humectant market leverage opportunity due
to the technological up-gradation in the cosmetics and food industry. Global humectants
market is exhibiting the remarkable growth owing to increasing population and
increasing construction industry which drives the paint and coating market and in turn
drives the global humectants market over the forecast period.
Humectants Market Segmentation
Global humectants market is segmented on the basis of type, application and region.
Based on the type segmentation includes proteins, acids, polysaccharides, alcohol and
small molecules such as glycerin, urea, sorbitol and aloevera. Of which protein is
anticipated to be the dominating segment owing to the presence of various health
benefits associated with its consumption such as simulation of essential hormones and
enzymes. On the basis of application humectants market is segmented into cosmetics,
pesticides, medicines, paints and coatings.
Report
Description
Report Description
Among all the sub segments of the humectants market cosmetics sub segment is
anticipated to witness remarkable growth over the forecast period followed by the
medicines segment. Global humectants market is segmented on the basis of region into
North America, Latin America, Eastern Europe, Western Europe, Asia Pacific, Middle East
and Africa and Japan.
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Humectants Market: Region-wise Outlook
The Global humectants market is expected to witness significant growth over the forecast
period due to the rising demand for medicines coupled with increasing awareness health
awareness among consumers. Globally, among all the regions, North America is expected
to contribute the highest market share followed by European region over the forecast
period due the FDA approval for using humectants in food products. In Europe the usage
of humectants is limited owing to the less usage of humectants in cosmetics and more
emphasis of government to use natural humectant in comparison to synthetic
humectants owing to less harmful effects associated with the natural humectants.
However, Asia Pacific is expected to be the fastest growing market owing to the rising
disposable income coupled with changing lifestyle of consumers is expected to support
the market growth of the cosmetics market which eventually drives the market growth of
humectants market.
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Report
Description
Report Description
Humectants Market: Drivers
Major factors that are expected to fuel the growth of humectants market are increasing
usage of humectants in medicines coupled with the rising usage of the humectants in the
food products. For example polydextrose is the food additive that is used as substitute for
sugar in food products. However major restraint that is expected to hamper the market
growth of the humectants is the adverse effect of humectant on consumer health. For
example polydextrose and hyaluronic acid can cause cancer when consumed in high
dosage. Other factor that is expected to hinder the market growth of the global
humectant market is price volatility as some humectant are made from crude oil.
Humectants Market: Key Players
Major companies operating in humectants market are BASF SE, Wuhan Sanjiang Space
Gude Biotech Co., VMP Chemiekontor GmbH, The Lubrizol Corporation, Vantage
Specialty Ingredients, Inc., and The Dow Chemical Company among others.
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