Growth of Global Stevia Market to be driven by Increasing Demand for Plant-Based Sweeteners

Future Market Insights (FMI), with sharp focus on emerging regions, delivers key insights on the
global stevia market in its recent report titled, “Stevia Market: Global Industry Analysis and
Opportunity Assessment 2014 - 2020”. According to the report, the global stevia market is
projected to grow at a single-digit CAGR during the forecast period, accounting for US $ 565.2 Mn by
2020. Shifting consumer preference for natural sweeteners is a major factor driving growth of this
market. Additionally, stevia extracts are finding increasing application in soft drinks and juices, ice
creams and various other products. This is attributed to its high-intensity natural sweetness properties.
Due to these factors, share of the stevia market is expected to account for around 15% of the overall
sweetener market by 2020.
The global stevia market is sub-segmented on the basis of type into liquid, powdered and leaf form.
The powdered stevia sub-segment is projected to account for around 65.4% share of the total stevia
market by 2020, owing to ease of availability and use. The liquid stevia sub-segment on the other
hand, is expected to record a CAGR of around 9.0% during the forecast period.
You can download a sample @ http://www.futuremarketinsights.com/reports/sample/rep-gb-38
All forms of stevia extracts are extensively used in end-use industries such as dairy, bakery,
confectionery, beverages, packaged food, snacks and others. Increasing introduction of products with
stevia-based sweetener ingredients in various end-use industries is expected to bolster growth of the
global stevia market by 2020. Increasing popularity of such products owing to growing modern retail,
urbanization, awareness and health concerns and changing preferences among consumers are major
factors driving growth of this market.
Browse Full: "Stevia Market: Global Industry Analysis and Opportunity Assessment 2014 2020" Report at http://www.futuremarketinsights.com/reports/details/global-stevia-market
Apart from application in the food and beverages industry, introduction of products with stevia-based
sweeteners across end-use industries such as bakery and confectionery is expected to bolster growth
of the global stevia market by 2020. Furthermore, the global stevia market is driven by the need for
effective alternatives for artificial sugar-based products owing to changing consumer lifestyle,
increasing product visibility in urban areas and approval by the U.S. Food and Drug Administration
(FDA) for rebaudioside A as an ingredient in food products in European countries.
FMI analyst Vipassa K sheds light on why stevia extracts will become a mainstream ingredient in the
global food and beverages industry in the near future. “Increasing demand for alternatives to synthetic
or artificial sweeteners due to health concerns, coupled with rising demand for plant-based sweeteners
is projected to fuel growth of the stevia market over the next five to six years,” she said.
Furthermore, use of stevia extracts with other ingredients such as monk fruit as a blend to be used in
various food and beverage products and increasing consumer preference for products with natural
ingredient is a key trend expected to drive growth of the stevia market at a significant single-digit
CAGR during the forecast period
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