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MEDIA KIT
Connect with 70% of
adults in Rhode Island
and Southeastern MA
MEDIA KIT
Our Market
• Positioned between Boston and Connecticut,
Rhode Island is at the heart of the New England market
• It is the smallest U.S. state by area: 48 by 37 miles
• Home to 14 colleges and universities
• Home to Fortune 1,000 companies including: CVS, Textron,
FM Global, Hasbro, American Power Conversion, Nortek,
Amica Mutual Insurance as well as Citizens Financial Group
and GTech
• Health services is Rhode Island's largest industry. Second
is tourism and the third-largest industry is manufacturing
• Growing industries: several emerging biotechnology
companies, electronics, plastics, metal products,
information technology and financial services
Rhode Island is a newspaper reading market
• 54% of market adults read a daily or Sunday newspaper
• 48% of households use newspapers to obtain coupons
• First published in 1829, The Providence Journal is the oldest
continually-published daily newspaper in the U.S.
Source: 2013 Scarborough Report, Multi Market r1 past 30 days, New England Economic Partnership, Mapinfo TargetPro
MEDIA KIT
We deliver the largest local audience
The Providence Journal, providencejournal.com and Yahoo! offer a sizeable, dedicated and
quality audience. In fact, 70% of all adults in the Rhode Island market are reached by
The Providence Journal, providencejournal.com and Yahoo!
71%
Of men between
25 to 49 years of age
75%
Of households with
$75,000 or more
71%
Of adults who are
employed full time
78%
Of adults who have a
bachelor degree or higher
10.9 million
Over 1.1 million
Average monthly pages viewed
on providencejournal.com
Average monthly unique visitors access
providencejournal.com every month
+
= 70%
Reach of all adults
Source: 2013 Scarborough Reports; Providence Market r1, past 30-day visitors. Omniture 2013 January - September averages
MEDIA KIT
We provide superb coverage of the
Rhode Island marketplace
Providence Journal Sunday Circulation
70%
123,176
Total Sunday Circulation
Home Delivery
Distribution
Providence Journal Daily Circulation
75%
86,534
Total Daily Circulation
Home Delivery
Distribution
Source: 2012 ABC Audit
The Providence Journal primary market area (Sunday)
MEDIA KIT
providencejournal.com Overview
providencejournal.com offers an unparalleled online environment to communicate your message to a powerful
customer base. An influential and valuable audience throughout the region relies on providencejournal.com for
its daily source of quality news and information.
From our in-depth news coverage to valuable classified listings to interactive multimedia features, we bring relevant information to a growing audience of active and
engaged users.
providencejournal.com delivers:
Over 1.1 million average monthly unique users per month
10.9 million average page views per month
The best is now even better providencejournal.com
and Yahoo! partnership
Thanks to our partnership with Yahoo!, one of the world’s most visited
web sites, we offer the regions largest local online audience and the
most advance targeting technology to reach them. In fact, with providencejournal.com
and Yahoo!, you can reach 45% of the online audience in the Rhode Island market.
Advertising opportunities
Display • Rich media • Sponsorships • Transition ads • Video • Email marketing • eEdition • Blogs
Source: 2013 Scarborough Reports; Providence Market r1, past 30-day visitors. Omniture January - September 2013 averages
MEDIA KIT
Home-Page Takeover
A home-page takeover gives you maximum
exposure for your time-sensitive
advertising message. Your ad will get
exclusive placement in all ad
positions on the home page of
providencejournal.com,
including a Floating ad.
MEDIA KIT
Rich Media
Rich media are advertisements that incorporate animation or sound that grab
the audience’s attention and leave a lasting impression.
We can accommodate a number of
Rich media formats
A Floating Ad is an interactive marketing tool
that grabs your audience’s attention and focuses
it on your marketing message. Floating ads scroll
over our Web site’s content for 7 seconds,
engaging our readers' attention and enticing
them to click for more information.
Expandable Ad Units expand when viewers roll
the cursor over the ad using their mouse. The
expanded ads can contain additional information
for consumers, as well as video and audio
components.
When activated, Sliding Bill Boards expand and
slide down the content of the page, breaking
through and grabbing the user’s attention.
Click on Rich Media types for samples
MEDIA KIT
Transition Ads
Transition ads are full-page advertisements
that are seen by users after they click on a link to read a story.
This exclusive position puts your message
right in front of a captive audience.
User clicks on
a story
Transition ad appears
as the story loads
User is automatically
brought to the story
MEDIA KIT
Section Sponsorships
We offer a variety of different sponsorships targeted to different readers.
Each sponsorship program includes a fixed placement for a set duration of time.
Available Sponsorships
•
•
•
•
•
•
•
•
•
•
Business
Entertainment
Food
Homes
Lifestyle
News
Opinion
Traffic
Weather
Sports
• Patriots
• Red Sox
• High School
MEDIA KIT
Precision E-mails
Take advantage of the unique opportunity to directly reach highly valuable,
receptive consumers who are interested in your products and services.
Reach niche audiences based on registered users' demographics and geographic location.
Send your most valuable consumers a very specific message directly via e-mail,
measure results, then deliver an even
more finely tuned message to a
portion of the same audience again.
Specials e-mail campaigns
typically have an open rate of
8-15%, offering a much
higher response rate than
direct mail’s less than 2%
average.
Precision E-mail Targeting Capabilities:
Demographics
• Gender • Income • Age
Geography
• State • County • City • Zip Code or SCF
And – custom list development!
MEDIA KIT
providencejournal.com in partnership with Yahoo!
Everyday, thousands of local adults access Yahoo! to use a
variety of services that have become an essential
part of their daily lives. Yahoo! delivers a
sizable local audience, and it has the
ability to match buyers with sellers by
using the latest in ad targeting technology.
MEDIA KIT
Yahoo! Behavioral Targeting
Ever wish that your ad dollars only went towards the consumers that you wanted to reach?
Yahoo! Behavioral Targeting does just that by delivering ads only to local consumers who we
have identified as having a specific purchasing interest in your business’s industry.
How does it work?
Local users are tagged as having an interest based on their online activity.
Yahoo! factors in multiple activities before tagging a user.
Activities include:
• Search terms
• Relevant content pages viewed
• Search result clicks • Advertising clicks
We combine what we learn about online
users to deliver your advertising message
to the audience you want to reach.
B
E
H
A
V
I
O
R
Content Read
Key Words Used In Online Searches
Search Results Clicked On
Ads Clicked On
Example Behavioral Targeting Categories*
• Automotive
• Consumer
packaged goods
• Education
• Finance
• Green
• Health
•
•
•
•
•
•
•
Parents & Children
Politics
Real Estate
Small Business & B2B
Sports
Technology
Travel
*Sub categories are available
MEDIA KIT
Search Engine Marketing
We simplify search
Search marketing is a powerful way for you to connect with consumers, but between set up,
management and post campaign evaluation it can become a time consuming process taking your
attention away from more pressing business issues.
Why Providence Journal?
We do all of the work for you
• Key word selection • Bid management • Keyword optimization • Pacing
• Key word performance reports • Post click user activity • Exposure on multiple search engines
We give you local exposure on the major search engines
MEDIA KIT
Ad Sizes
Ad Unit Name
Width
Height
Max File Size
Max File Size
(pixels)
(pixels)
Flash/Rich Media (k)
Gif/JPG (k)
Medium Rectangle
300
250
40k
40k
Section Front
220
90
40K
40k
Half Page
300
600
40k
40k
Floating Ad
720
480
200k
n/a
Leaderboard
728
90
40k
40k
Sliding Billboard
940
30 / 300 (expanded)
300k
n/a
Wallpaper
1400
900
200k
static
Expandable Leaderboard
728
90 / 315 (expanded)
300k
n/a
300 / 560
250 /300 (expanded)
300k
n/a
Real Estate Feature
140
250
40k
40k
Cars.com
120
90
40k
40k
Cars.com Skyscraper
160
600
40k
40k
Home Page Ad
155
55
15k
n/a
Expandable Medium Rectangle
MEDIA KIT
The Providence Journal Overview
Rhode Island is a newspaper-reading market.
The Providence Journal is the oldest major daily newspaper of general circulation
in continuous publication in the United States. And we’ve got a reputation to match our longevity:
•
•
•
•
1994 Pulitzer Prize
Investigative Reporting
Staff of The Providence Journal
Four Pulitzer Prizes
Seven Master Reporter Awards
Nine Public Occurrences Awards
Regional CMMS
For thorough reporting that disclosed pervasive
corruption within the Rhode Island court system.
Sections
Day after day, The Providence Journal has something to fit everybody’s interest.
The Journal features comprehensive coverage of local news, sports, politics and lifestyles and is read by an attractive and engaged consumer that is eager to receive your message.
Whether you’re looking for a mass audience or specific target The Providence Journal can deliver, we offer the largest local audience and
offer a variety of sections that allows you to reach a specific consumer group.
Daily
Main News
Nation
Sports
Classifieds
Lifestyles
Weekly
Thrive (Mon.)
Connect (Tues.)
Food (Wed.)
Go! (Thurs.)
Drive (Fri.)
Movies (Fri.)
Decor (Sat.)
Cars Journal (Wed., Sat.)
Homes Journal (Sat.)
Sunday
Main News
Consumer Journal
Sports Journal
Cars Journal
Homes Journal
Classifieds
Parade Magazine
The Rhode Islander
All About You
U.S. & World Journal
Special Sections
Boat Show
Bridal Expo
Fall Guide
Home & Gardening
Summer Guide
(Click on sections for more detailed infomation)
MEDIA KIT
Main News – Every day,
The Journal brings readers a
complete report about what’s
happening in Rhode Island,
with a focus on politics,
health/medicine, education,
justice, and commerce and
consumer issues.
U.S. & World Journal –
The Journal provides readers
with a daily comprehensive
view of the most interesting
and important national, international and business stories
of the day. The section also
offers opinion pieces, editorial cartoons, commentaries
and letters to the editor.
Sports – Our daily and Sunday sports sections offer
news and scores from Rhode Island high schools, local
colleges, and professional sports teams, with a special
emphasis on the Red Sox, Patriots and Celtics.
All About You – This Sunday section showcases
local arts events and travel destinations. This is the
home for local coverage of theater, dance, fine art,
music and books, along with album reviews, television
listings and a performing arts calendar.
Consumer – On Sundays, the Consumer section
features the latest consumer information as well as
news about finance, markets and commerce. It
includes The Wall Street Journal Sunday.
Classifieds – Thousands of consumers snoop for
goods, services, jobs, automotive needs and real
estate info here, seven days a week.
Cars – RI’s
comprehensive print and
online automotive
source, Cars provides
consumers with the
largest selection of new
and used vehicles in the
region, as well as the latest news and trends of
the local and national
auto industry. Published
Saturday and Sunday.
Drive – A tab format
that runs weekly on
Friday for used car dealers.
Homes
Dedicated to the local real estate marketplace, Homes
provides consumers with the largest selection of real
estate opportunities in the region, as well as the latest
news and trends of the local and national real estate
industry. Published on Saturdays (in tabloid format)
and on Sundays, as well as online. The Sunday section
also offers Jobs, the area’s premier multimedia employment and jobs resource, and information on the latest
news and trends in education and training.
Thrive gives readers useful information on physical
and emotional health. Thrive runs on Mondays, covering
topics from diet and weight loss to balancing work and
family.
Connect is Tuesday’s section, keeping readers updated on the latest in pop culture, music, gaming, social
networking and other modern hobbies.
Wednesday’s Food section
teases every palate with articles on food preparation, consumption and presentation.
There is also content related
to wine and spirits as well as
restaurant reviews.
Go! is the Thursday section
that lets readers know where
to go and what to do in the
Rhode Island area. Go! profiles the local entertainment
scene with Top 5 lists and
performer reviews.
The Movies feature runs
on Fridays, covering a range of topics from movie
reviews and coming attractions to movie notes and
ideas for date night.
The Décor section runs on Saturdays and focus on
home improvement as well as interior and exterior
design. Décor also showcases stories on gardening and
home entertainment.
The Rhode Islander – Providing people with news
and helpful information on Rhode Island and the people who live here. The tone will be chatty, and the content will be focused on art, culture, nostalgia and all
things Rhode Island.
Targeted Niche Publications –
Throughout the year, you can take advantage of our
special targeted magazines and publications focused
on small businesses, pets, Baby Boomers, personal
finance, summer camps, brides, summer activities, and
more.
MEDIA KIT
Premium Products
Page A2 – Grab readers’ attention with this premium, highimpact position on the inside front page on Sundays or Thursdays.
Double truck – Double your
customer base with a double
truck ad! This dominant space
allows for larger and more creative graphics. Make a major
statement with two facing ads or
a full centerspread. Available
seven days a week.
Weather page – Take the
market by storm! Available seven
days a week, the weather page
offers full-color capabilities in a
guaranteed position. Choose 1/4
page or 1/2 page.
Island – Your message will stand out with this centrally-located
ad, available Tuesday through Sunday in the Lifestyles sections
and Sunday through Saturday in Sports. Also available in Homes
on Sundays.
Op Ed – Make a statement or express a point of view by being
the only ad on the Commentary or Letters to the Editor pages.
Available only on Wednesdays, and all ads must be submitted for
approval prior to reservation.
Strip ads – Strip some business
from your competition with this bold
horizontal ad positioned across the
bottom of the page. Available every
day of the week in all sections.
MEDIA KIT
Specialty Products
Front Page Notes – Make your message stick with this front-and-center note
affixed to the front page of the paper. Front Page Notes can be redeemed instantly as
a coupon, can issue a call to action or can direct readers’ attention to your circular or
advertising inside. The possibilities are endless! 3 inches wide by 3 inches deep.
Available seven days a week.
PolyPouch Bags – Your product will be teamed with The Providence Journal in a
10 inches wide by 23 inches deep clear bag printed with your advertising message.
You’ll be able to offer samples of your product to all home delivery subscribers.
Available Saturdays and Sundays.
Ad Bags – Want to get your message to your best prospects’ homes before they
have awakened? It’s in the bag! Make a bold statement by placing your advertising
message and/or coupon on the plastic bag that contains the paper.
Product Inserts – Target your market on Sundays with your coded product sample distributed by zip codes. The minimum size is 5-1/2 inches wide by 7 inches
deep and must meet our requirements for machine stuffing.
PrePrints – Reach over a half million adults with your advertising circular in The
Providence Journal. Partial distribution of preprints are available for
advertisers who want to target a smaller segment of readers.
Total market coverage – allows you to supplement subscriber preprint delivery with non-subscriber households in our market area by mail (minimum requirement of 4,000 pieces).
Journal Express – Our free publication distributed to non-subscribers in the
heart of our market. Featuring news articles from The Providence Journal and valuable
shopping information, Journal Express is an attractive resource for our readers.
MEDIA KIT
Reach specific consumer groups with
our targeted special sections
JANUARY
• Bridal Show • Boat Show
• Winter Sales Event • Healthy Lifestyles
FEBRUARY
• February Shopper • Pet Show
• Kid Time • All About Pets
MARCH
• Spring Home Improvement
APRIL
• Summer Camps • Let’s Go Green
• Education • April Shopper
JUNE • JULY • AUGUST
• Home & Garden • Education
• End Of Summer Shopper
SEPTEMBER
• Fall Guide
OCTOBER
• Healthcare • Celebrate Autumn
NOVEMBER
• Holiday Shopper • Fall Home Show
DECEMBER
• Holiday Shopper
MAY
• Summer Guide
Note: Publications, distribution and dates are subject to change. All publications are tabloid format printed on newsprint with a daily in-paper distribution
MEDIA KIT
Providence Journal Classifieds is the place to search
for all kinds of goods, services and more.
To place an ad:
To cancel an ad:
• Click here to place an online classified ad!
• Advertising for The Providence Journal and providencejournal.com
may be placed by telephone, fax or email.
• Call by 4:30 p.m. two days before newspaper publication.
• For multiple-column, bordered ads in The Providence Sunday
Journal, call by Thursday at 5 p.m.
• For Providence Sunday Journal employment ads, please call by
Friday at 1:00 p.m.
Note: The Publisher reserves the right to edit or reject any
advertising copy submitted for publication.
• For next-day publication, call weekdays before 1 p.m.
• For Sunday publication, call before 1:00 p.m. Friday.
• For Providence Sunday Journal employment ads,
please call by 1:00 p.m. Friday.
Office hours:
Monday-Friday, 8:30 a.m. to 5 p.m.
Closed Saturdays, Sundays and holidays.
Call toll-free:
In Rhode Island: 401.277.7700
Outside Rhode Island: 800.540.7730
Fax: 401.277.7209 (Monday-Friday, 8:30 a.m. to 5:00 p.m.)
Email: Recruitment: Employment@providencejournal.com
Obituaries:
Obits@providencejournal.com
Legal Notices: Legals@providencejournal.com
Please check your ad!
The Providence Journal advertising department makes
every effort to avoid errors in advertisements by proofreading
all copy. Still, errors can happen. Please check your ad the
first time it appears.
If you find an error, call us at 1.401.277.7700 or if outside of Rhode
Island 1.800.540.7730 before 1 p.m. so we can correct your ad for
the next day. The Publisher shall not be liable for an amount greater
than the cost of the ad or that portion of the ad in which the error
occurred.
Place an ad online:
24/7 at providencejournal.com/adorder
MEDIA KIT
Dedicated to the local real estate marketplace, Homes provides consumers with the
largest selection of real estate opportunities in the region, as well as the latest news and
trends of the local and national real estate industry.
Homes Journal is the new multimedia solution you’ve been waiting for.
Go to
providencejournal.com/homes
MEDIA KIT
Cars Journal is Rhode Island’s multimedia automotive source, dedicated to the local automotive market.
Cars provides consumers with the largest selection of new and used vehicles in the region, as well as
the latest news and trends of the local and national auto industry, in print and online.
Cars Journal’s partnership with Cars.com extends our reach
to 2 out of 3 online used car shoppers. That’s more than
any other network and any other single online advertising
source. One ad buy gets your inventory on Cars.com and
the Web sites of our exclusive online partners. It’s one
of the best advertising investments a dealer can make.
Go to
providencejournal.com/cars
MEDIA KIT
With Jobs, your job listings get exposure to thousands of local job seekers
who turn to us as the preferred source of local jobs.
We offer two great ways to find
quality candidates:
• In print, in The Providence Journal,
Rhode Island’s largest newspaper
• Online, in partnership with monster
We offer a variety of
recruitment solutions that
can meet any hiring need:
• Display advertising
• Classified advertising
• Online job listings
MEDIA KIT
Mobilize Your Marketing
Mobile devices are more than just telephones, they are powerful communication tools users access to connect with friends, stream video and access the
Internet. Mobile marketing can connect you with these desirable
consumers on a personal and intimate level.
Advertising Opportunities
Section Sponsorships Offer a fixed banner
on a section of your choice:
• Breaking news
• Sports
• Local News
• Weather
• Entertainment
Mobile campaigns deliver higher ad recall
and click thru rates than standard
online advertising.
MEDIA KIT
Providence Journal Production Ad Sizes
BROADSHEET
DISPLAY
COLUMN WIDTHS
Columns
Inches
TABLOID
CLASSIFIED
COLUMN WIDTHS
Columns
Inches
DISPLAY
COLUMN WIDTHS
Columns
Inches
CLASSIFIED
COLUMN WIDTHS
Columns
Inches
In Decimals
In Decimals
In Decimals
In Decimals
1
2
3
4
5
6
1.67
3.51
5.35
7.19
9.03
10.87
1
2
3
4
5
6
7
8
9
1.12
2.33
3.54
4.75
5.96
7.17
8.38
9.59
10.80
1
2
3
4
5
CENTERSPREAD
22.36” wide
CLASSIFIED
3, 6 & 9 column-wide ads equal display 2, 4 & 6 column-wide ads
1.67
3.51
5.35
7.19
9.03
1
2
3
4
5
6
7
8
1.12
2.33
3.54
4.75
5.96
7.17
8.38
9.59
MEDIA KIT
Contact Us
For more information or to advertise with us, please call:
Display Advertising: 401.277.8000 • Classified Advertising: 401.277.7700
Sales & Marketing Management Team
Ed Cabral
Executive
Sales Director
401.277.7186
ecabral@providencejournal.com
Scott Connolly
Senior Vice President
of Sales & Marketing
401.277.7472
sconnoll@providencejournal.com
Linda Levesque
Sales Director
Local and Real Estate Sales
401.277.8226
llevesqu@providencejournal.com
Dan Maguire
Senior Sales Director
National and Recruitment Sales
401.277.7432
dmaguire@providencejournal.com
Jeff Andrade
Sales Director
Digital Sales
401.277.7151
jandrade@providencejournal.com