1. finance

Credit Suisse Super League Market Size, Analysis, Trends,
Emerging Opportunities, Strategies, Drivers, Outlook and
Competitive Landscape
Summary
Credit Suisse announced a new strategy in October 2015 that puts emphasis on wealth management while resizing
and refocusing the investment bank to support wealth management operations. Following the update, three of
Credit Suisse's five business divisions now operate in private banking: Asia Pacific, International Wealth
Management, and Swiss Universal Bank. It targets growth in private banking markets in Asia, Eastern Europe, the
Middle East, Latin America, and Africa.
Synopsis
Verdict Financial's Super League In-Depth Analysis: Credit Suisse 2016 is a comprehensive analysis of Credit Suisse's
private banking operations. It offers insight into the company's strategy, financial results, and marketing activities.
It also covers the bank's recent merger and acquisition (MandA) activity, customer targeting, and product
innovation. Insight into Credit Suisse's growth strategy.
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- Overview of the firm's organizational structure.
- Clear presentation of its geographical coverage and expansion strategy, including MandA activity.
- Analysis of the firm's financial performance at group and divisional level, including comparison to other global
wealth managers.
- Examination of the key target client groups.
- Analysis of Credit Suisse's product and service proposition and how it is unique compared to its competitors.
- Review of Credit Suisse's marketing and social media activities at group and divisional level.
Key Findings
- According to the new strategy announced in October 2015, Credit Suisse has been cutting costs across the
company. In March 2016 the firm announced the acceleration of its restructuring strategy, with increased cost
reduction targets.
- Following the October 2015 strategy update, Credit Suisse has exited private banking business in Gibraltar,
Monaco, Panama, and the US.
- Of the three divisions (Asia Pacific, International Wealth Management, and Swiss Universal Bank) that operate in
wealth management only Asia Pacific increased its revenues in 2015.
- Asia Pacific had the greatest amount of net new assets ($17bn in 2015), while Swiss Universal Bank had a net
inflow of $3.2bn and International Wealth Management an outflow of $3bn.
- Credit Suisse seeks to grow the share of assets managed under mandates, and in April 2015 rolled out the Credit
Suisse Invest service to target this space.
Reasons To Buy
- Examine the financial performance and key ratios for Credit Suisse and benchmark this competitor against other
global wealth managers.
- Explore Credit Suisse's recent MandA and growth strategies and their impacts on its AUM growth and financial
performance.
- Understand Credit Suisse's client targeting strategies and examine whether these have been successful.
- Learn more about Credit Suisse's marketing strategy and social media presence.
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Table Of Content
1. Executive Summary
2. Strategy
3. Financial Performance
4. Customers and Products
5. Marketing and Advertising
6. Appendix
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