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Face Bronzer Market Size is expected to
reach USD 22.5 billion by 2019-2025
“Face Bronzer Market Size, Share & Trends Analysis
Report By Product Type (Powder, CreamLiquid), By
End User (Women, Men), By Region, And Segment
Forecasts, 2019 - 2025.”
The global face bronzer market size is expected to reach USD 22.5 billion by 2025, expanding at
a CAGR of 9.5%, according to a new report by Grand View Research, Inc. Increasing awareness of
the functions of the cosmetic products such as concealing imperfections on the facial skin such as
blemishes, pores, freckles, powder spots, under-eye is a key driving factor. Powder circles and
wrinkles are uplifting the demand for specific face make-up cosmetics such as bronzers and
blushers. In addition, there has been a remarkable rise in the demand for organic and natural face
bronzers due to awareness of harmful side effects of the synthetic elements in these cosmetic
products. Furthermore, aggressive and glamorous promotions of these products and constant
product innovations by the manufacturers have increased the demand for this product among the
young population. Consciousness of women about their physical appearance and their inclination
towards beauty products that help in enhancing their inherent beauty and highlighting certain facial
features result in the market growth. Contouring helps in slimming down the forehead, nose, chin,
jawline, and other parts of the face, while providing a bronze look to the face. The trend of the
bronze look is expected to further drive the market. Moreover, influence of the emerging trend of
different facial looks everyday amongst the youngsters is anticipated to fuel the market growth.
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Increasing disposable income in the developing countries of Asia Pacific is driving the demand for
face make-up cosmetic products. Furthermore, association of women to beauty in the film industry
and worldwide beauty contests has spurred the demand among women. This has been influencing
the women all over the globe to buy make-up products. The cream/liquid bronzer is anticipated to
witness significant growth, followed by powder and stick face bronzers. This is due to the
convenience and time-saving process of applying liquid bronzer with the help of spray and then
brushing it to contour. Moreover, women claim to be satisfied with the liquid spray bronzer
comparatively more since it stays for a longer time and gives an even texture.
Asia Pacific held the largest revenue share of 24.4% in 2018 owing to rising demand in countries
such as India, Malaysia, and China and growing imports of natural and organic face make-up
cosmetic products. The face bronzer market in North America is growing at a significant rate and it
has held the largest share in the face bronzing powder segment, which, in turn, largely contributes
to the growth of the North America market. The manufacturers in North America are focusing on
providing high-quality products by improving their production techniques. Key players are engaged
in strategy implementation such as mergers and partnerships to expand their product portfolio and
maintain a strong foothold in the market. Key players having a strong foothold in the global market
include Chanel, Este Lauder Companies, Tom Ford, Benefit (LVMH), Bobbi Brown, MAC Cosmetics,
Bourjois (Coty), NARS Cosmetics, Elizabeth Arden (Revlon), Vita Liberata, Jane Iredale, AVON, and
LORAC.
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Further key findings from the study suggest:

By product type, cream/liquid is projected to ascend at a CAGR of 9.8% over the forecast
period. The powder segment dominated the face bronzer market with 49.6% share of the
overall revenue in 2018

Asia Pacific dominated the global market in 2018 and accounted for 24.4% share of the
overall revenue. This trend is projected to continue over the next few years

Countries such as U.S. and U.K. are considered to be the major markets due to high demand
among the consumers, followed by Brazil, China, and Japan.
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