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Inflight Advertising Market 2018
Industry Survey, Growth, Competitive Landscape
and Forecasts to 2023
PREPARED BY
Market Research Future
(Part of Wantstats Research & Media Pvt. Ltd.)
Inflight Advertising Market 2018
Inflight Advertising Market 2018: Industry Survey, Growth, Competitive
Landscape and Forecasts to 2023
In-flight advertising entails advertising through in-flight magazines, overhead storage bins, and setback tray tables, and sales pitches by flight attendants.
With the advent of digital media in-flight advertising market has witnessed significant changes. Introduction of targeted advertising through live television
and in-flight apps are expected to have a positive impact on the in-flight advertisement market.
As the in-flight advertising market is shifting towards aggressive targeted advertising through Wi-Fi connectivity, e-commerce platform and live TV
services, the existing airline hardware is set to become obsolete to a certain extent. In the current scenario the airline are accepting these sudden changes
in trend of advertising in order to monetize and develop ancillary revenue streams which is expected to boost airline revenues significantly. As a result,
the market for inflight advertising is expected to grow at a CAGR of 11.17%.
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Inflight Advertising Market 2018
“Taste the market data and market information presented through more than 50 market data tables and figures spread in 100
numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Inflight Advertising
Market Research Report - Global Forecast 2023”
With the advent of digital media, advertisers have witnessed a boom in the volume of advertising content that individuals consume on a daily basis. In
the in-flight advertising market, digital media advertising is expected to comparatively render traditional in-flight advertising techniques obsolete. Personal
computing and personal mobile phone enable advertisers to deliver advertisements to individuals/passengers with original advertising content straight to
their personal devices, which is comparatively much more affective compared to traditional methods of in-flight advertising. Digital in-flight creative
advertisements add the dimension of interaction to sight, sound, and motion — and greater interaction has been shown to drive brand effectiveness.
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Inflight Advertising Market 2018
Industry/ Innovation/ Related News:
Demand for customization of the airline passenger experience is growing from airlines and from passengers mainly due to the increasingly customized
lives we lead. With more and more airlines trying to introduce high levels of customization to the aircraft cabins. Connectivity is as essential topic here,
with Netflix’s “recommended for you” and Apple Music’s “For You” features providing individuals with movies and music list curated based on every
individuals personal taste. With airlines and in-flight advertising firm trying to bring the same concept to the aircraft cabins, and float original in-flight
advertising content towards individuals tailor made based on their personal taste.
Although the growth rate of technological innovation is exponential, once the technology peaks it is substituted by a newer version which might not be
compatible with older hardware. For example, thousands of airlines still offer round proprietary Panasonic Avionics connector for previous generations of
iPod and iPhone which were immediately rendered obsolete once apple shifted to lightning cable. The problem airline are set to face in the future is being
able to adapt to the pace at which technology changes. Betting on additional revenue through new techniques of advertising might not be as fruitful for
airlines if the hardware required for additional revenue needs to be changed every other day.
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Inflight Advertising Market 2018
Application & Major Players in this Research:
Inflight Advertising Market Prominent Players:
Panasonic Avionics Corporation,
Global Eagle,
IMM International,
EAM Advertising LLC,
MaXposure Media Group (I) Pvt. Ltd., INK,
Global Onboard Partners,
Atin OOH,
Zagoren Collective, and Blue Mushroom. In 2016, these companies had a highest share of the market.
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Inflight Advertising Market 2018
Inflight Advertising Market Competitive Analysis
Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
Asia, an emerging region in the long-haul international market, relies heavily on the small and medium widebody
aircraft. As a result, a number of such airlines have been entering into service recently, such as Indigo, Tigerair
Singapore, Tigerair Australia, and Air Asia, which provides lucrative opportunities to in-flight advertising firms in this
region. Existence of in-flight advertising firms such as Atin OOH and Maxposure Media Group have also aided the
growth of the market in this region. It is expected that by 2035, more than 16,000 aircraft would be delivered in the
region, which is expected to positively impact the in-flight advertising market in the Asia-Pacific region.
Similarly, the Middle East & Africa region has been witnessing a phenomenal increase in its economy, of late. The
major factors driving the economy of the region, is the increased air travel and the rising tourism. As the region is
located at the crossroads of Asia-Africa and Europe, their local airlines, led by Emirates, Qatar Airways, and Etihad
Airlines, are well positioned to compete for the air traffic, globally. Due to the rapid increase in the number of aircraft
in the region, it is expected that there would be a significant and simultaneous impact on the market.
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