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Smart Packaging Market Research Report By
Forecast To 2023
Industry Survey, Growth, Competitive Landscape
and Forecasts to 2023
PREPARED BY
Market Research Future
(Part of Wantstats Research & Media Pvt. Ltd.)
Smart Packaging Market Forecast To 2023
Global Smart Packaging Information By Technology (Active, Intelligent and MAP), By Application (Food &
Beverages, Automotive, Healthcare, Personal Care and others), and Region - Forecast to 2023
Smart packaging functions as protection, communication, convenience, and containment, it also offers a number of
additional functionalities depending on the type of product. Changing consumer preference for safe food have led to
innovations in the packaging technologies. Smart packaging includes active packaging, intelligent packaging, and MAP. The
active packaging technology includes gas scavenger, corrosion control packaging, and moisture control packaging, which are
primarily used for food & beverages and healthcare sector or the intelligent packaging solutions such as time-temperature
indicator, gas indicator, thermochromic ink, RFID, and others. This technology drives the scope and demand for such
technologies as these are widely used across various applications such as automotive and personal care.
The global smart packaging market is currently estimated at USD 46.74 billion and is expected to grow at a healthy CAGR of
5.16% during the forecasted period 2017-2023.
The concept of 'smart' packaging is gaining momentum across industries. Its contribution to the healthcare industry,
especially to the pharmaceutical segment, is unparalleled. The stringent regulation makes innovation and quality
paramount to the industry. Legislative changes, new drugs, and advances in technology have required appropriate changes
in the packaging. Such regulations ensurcompanies increase sustainability and use environment-friendly materials, while
responding to the multiplying opportunities presented by the globalization, making packaging more crucial than ever. Smart
packaging is being used for threat detection, diagnostics, and for effective drug delivery. It can also provide patients,
pharmacists and healthcare professionals with valuable information about expiry dates, composition, and dosages. The
growth of the pharmaceutical industry on a global level has induced the demand for such packaging. The rise in the income,
especially in the lower income level along with the government commitments for providing basic health facilities are
expected to drive the pharmaceutical market growth and increase the investment on the packaging. According to IMS
market prognosis, the U.S. is leading the market in terms of pharmaceutical spending per capita in 2016, followed by Japan
and Canada.
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Smart Packaging Market Forecast To 2023
The smart packaging market is witnessing a remarkable growth. Consumer concern about food waste and food safety,
manufacturers, focuses on increasing the shelf life of many perishable products. Recent Trend shows that Government
agencies are setting food safety standards, conducting inspections, ensuring that standards are met, and maintaining strong
enforcement. The Food Safety Modernization Act (FSMA), enables the Food and Drug Administration (FDA) to better protect
public health by strengthening the food safety system. Whereas, high cost acting as a restraining factor for the growth of
the market.
Global smart packaging market is segmented into three major segments such as technology, application and region. by
technology it classified as active, intelligent and MAP, by application it includes food & beverages, automotive, healthcare,
personal care and others and by geography it is segmented by North America, Europe, Asia-Pacific, and the Middle East &
Africa.
Modified atmosphere packaging (MAP):
Modified atmosphere packaging (MAP) helps in extending the shelf life of fresh food products. The technology replaces the
atmospheric air inside a package with a protective gas mix. The gas in the package helps to keep food fresh for a longer
period of time. It has been developed to ensure that packaged food products stay fresh and attractive for long. Modified
Atmosphere allows fresh and minimally processed packaged food products to maintain the visual, textural and nutritional
appeal. The controlled MAP extend shelf life of the product without any addition of chemical preservatives or stabilizers.
For fresh and flavorful products, processors, and marketers rely on modified atmosphere packaging and focusing on
meeting the consumer’s expectation for brand quality, consistency, freshness, and in-stock availability.
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Smart Packaging Market Forecast To 2023
Market Segmentation
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Smart Packaging Market Forecast To 2023
Regional Analysis
The global market is segmented on the basis of geography: Asia Pacific, North America, Europe, and the Middle East &
Africa. North America is expected to lead the smart packaging market, followed by Europe and Asia Pacific. Increased
investment in the R&D and product innovation in the packaging, reduction in food wastage, and extension of shelf life are
some the growth factors of the smart packaging market. Rising industrialization in emerging regions including the Asia
Pacific and the Middle East is expected to drive the industry. Availability of raw materials coupled with cheaper
manufacturing costs, growing use of RFID tags in the automotive industry, and growing demand for personal care products
are pushing regional growth forward. Moreover, increasing demand for good and luxurious products, concerned about the
packaging and its regulations in regions pushing the market.
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Major Players
Some of the key players in the global smart packaging market include 3M Company (U.S.), TempTime Corporation, PakSense
Inc., American Thermal Instruments, Avery Dennison Corporation, R.R. Donnelly Sons & Company, BASF SE, International
Paper, Stora Enso, Huhtamaki Group, and Smartrac N.V.
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