28/08/12 Direct ratecard – print Effective from September 10, 2012 to December 31, 2012 Contents (click to quick view): • How modular advertising works • • • • • • • 1 Display advertising rates The New Zealand Herald (Monday to Friday) Weekend Herald Herald on Sunday Classifieds advertising rates Portfolio opportunities Contact us CLEAN, SIMPLE BUILDING BLOCKS MODULAR ADVERTISING DOMINANCE Double Page Spread Double Page Spread 1/2 Horizontal Full Page In September, The New Zealand Herald, Weekend Herald, Herald on Sunday and all inserted magazines will introduce a modular ad system. Modular advertising is a term used to describe ads that are based on standard fixed sizes and shapes rather than variable columns and centimetres. IMPACT 1/2 Page Vertical 1/2 Page Horizontal Junior Page 1/4 Page Vertical 1/4 Page Horizontal 1/4 Page Island 1/16 Page Vertical 1/16 Page Horizontal 1/16 Page Island Tower Lower Banner 1/3 Page Island 1/8 Page Horizontal 1/8 Page Island The majority of sections are divided into modules across both compact, square compact and broadsheet formats. A compact page measures 8 x 8 modules, and a broadsheet page 12 x 12 modules. Classifieds and Column Centimetres Classifieds advertising in products such as HeraldHomes, Driven and HeraldJobs can also be purchased on a column centimetre or per line basis. For further details see page 26. Modular advertising opens up new opportunities for creative and customisable use of space, with a focus on IMPACT not centimetres. Modular ads: • Are easy to create, book and price • Allow for innovative and flexible use of the newspaper space • Result in a cleaner looking paper with stronger impact, leading to a better ad response • Allow for a pricing structure that rewards clients * For ad shapes not displayed here, please contact your account manager to discuss. 2 IMPRESSION 1/8 Page Vertical PRESENCE 1 Module * Choose whether an ad dominates the page, makes an impact, an impression or has a presence on the page. Weekday contents Monday to Friday Herald To find your rate click on the desired section masthead Early General News (Main section) 3 Daily Liftout Monday Tuesday Wednesday Thursday Friday Weekend contents Section A and B 4 Weekend Herald Herald on Sunday To find your rate click on the desired section masthead To find your rate click on the desired section masthead Magazine liftouts Section C Main Section Magazine Liftouts New elements include: • Increased focus on investigative journalism and debate Expanded World, Metro pages and Opinion on the latest issues Reader profile: • One ad in EGN will be seen by more than 500,000 readers • • 70% of EGN readers have talked about an ad they have seen in their daily newspaper 72% actually buy something from an ad they have seen in their daily newspaper Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 5 Modules Dominance Insertions Per Annum (Discount) Size discount (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $30,161.92 $28,653.82 $27,145.73 $26,391.68 $25,637.63 $24,129.54 Full Page 366x254 8x8 $16,834.56 $15,992.83 $15,151.10 $14,730.24 $14,309.38 $13,467.65 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $18,518.02 $17,592.12 $16,666.21 $16,203.26 $15,740.31 $14,814.41 10% Half Page Vertical 366x126 8x4 $8,504.96 $8,079.71 $7,654.46 $7,441.84 $7,229.22 $6,803.97 3% Half Page Horizontal 182x254 4x8 $8,504.96 $8,079.71 $7,654.46 $7,441.84 $7,229.22 $6,803.97 3% Junior Page 274x190 6x6 $10,889.86 $10,345.36 $9,800.87 $9,528.62 $9,256.38 $8,711.88 0% Tower 366x94 8x3 $6,378.72 $6,059.78 $5,740.85 $5,581.38 $5,421.91 $5,102.98 3% Lower Banner 136x254 3x8 $6,378.72 $6,059.78 $5,740.85 $5,581.38 $5,421.91 $5,102.98 3% Third Page Island 228x126 5x4 $5,315.60 $5,049.82 $4,784.04 $4,651.15 $4,518.26 $4,252.48 3% Quarter Page Vertical 366x62 8x2 $4,296.32 $4,081.50 $3,866.69 $3,759.28 $3,651.87 $3,437.06 2% Quarter Page Horizontal 90x254 2x8 $4,296.32 $4,081.50 $3,866.69 $3,759.28 $3,651.87 $3,437.06 2% Quarter Page Island 182x126 4x4 $4,296.32 $4,081.50 $3,866.69 $3,759.28 $3,651.87 $3,437.06 2% Eighth Page Vertical 182x62 4x2 $2,170.08 $2,061.58 $1,953.07 $1,898.82 $1,844.57 $1,736.06 1% Eighth Page Horizontal 44x254 1x8 $2,170.08 $2,061.58 $1,953.07 $1,898.82 $1,844.57 $1,736.06 1% Eighth Page Island 90x126 2x4 $2,170.08 $2,061.58 $1,953.07 $1,898.82 $1,844.57 $1,736.06 1% Sixteenth Page Vertical 182x30 4x1 $1,085.04 $1,030.79 $976.54 $949.41 $922.28 $868.03 1% Sixteenth Page Horizontal 44x126 1x4 $1,085.04 $1,030.79 $976.54 $949.41 $922.28 $868.03 1% Square Small 90x62 2x2 $1,085.04 $1,030.79 $976.54 $949.41 $922.28 $868.03 1% Per module 44x30 1x1 $274.00 $260.30 $246.60 $239.75 $232.90 $219.20 0% Size Modules 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Premium positions Style Compact Size (h x w / mm) Dominance A daily briefing for national news and around the world Impact • Size New columnists across the opinion pages Impression • • Compact Size (h x w / mm) Impact Respected as the source of national news for for almost 150 years, Early General News (EGN) breaks the latest news and offers in-depth analysis, forthright opinions and insight across all the issues of the day. On an average day, over half a million New Zealanders look to this section as their point of reference on all that is important in our national life. Style Impression Early General News (Main Section) Early General News (Main Section) Presence Monday to Friday Herald Insertions Per Annum (Discount) (1-5) 6-11 (5%) 12-23 (10%) Loading Front Page Solus 50x254 Set Size $8,220.00 N/A N/A N/A N/A N/A First Double Page Spread 366x254 (2) 8 x 16 $37,702.40 $35,817.28 $33,932.16 $32,989.60 $32,047.04 $30,161.92 25% First Full Page 366x254 8x8 $25,251.84 $23,989.25 $22,726.66 $22,095.36 $21,464.06 $20,201.47 50% First Full Right Hand Page 366x254 8x8 $25,251.84 $23,989.25 $22,726.66 $22,095.36 $21,464.06 $20,201.47 50% Other Full Page Prior Page 20 366x254 8x8 $21,884.93 $20,790.68 $19,696.44 $19,149.31 $18,602.19 $17,507.94 30% Page 4 182x254 4x8 $17,009.92 $16,159.42 $15,308.93 $14,883.68 $14,458.43 $13,607.94 100% Page 7 136x254 3x8 $9,568.08 $9,089.68 $8,611.27 $8,372.07 $8,132.87 $7,654.46 50% Page 2 366x62 2x8 $8,592.64 $8,163.01 $7,733.38 $7,518.56 $7,303.74 $6,874.11 100% Page 3 90x254 2x8 $8,592.64 $8,163.01 $7,733.38 $7,518.56 $7,303.74 $6,874.11 100% Page 5 90x254 2x8 $7,518.56 $7,142.63 $6,766.70 $6,578.74 $6,390.78 $6,014.85 75% 200% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. Embraced by Kiwis as the place to go for the very best in national and international sport news, the Herald’s Sport section offers expert analysis, evaluation of the latest results, profiles on the personalities, and all the conjecture on upcoming games. New elements include: • Sports opinion pages every day • New columists alongside reader letters and opinion • Increased focus on sporting issues and profiles of sportspeople • On a Friday sports content is expanded and published as SuperSport at the front of the Daily Liftout (see next page) Compact Size Size Modules Dominance (h x w / mm) Impact Sport leads from the back of the main section Monday to Thursday. Style Impression Sport (Main Section) Sport (Main Section) Presence Monday to Friday Herald Insertions Per Annum (Discount) Size discount (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Double Page Spread 366x254 (2) 8 x 16 $24,129.54 $22,923.06 $21,716.58 $21,113.34 $20,510.11 $19,303.63 14% Full Page 366x254 8x8 $13,467.65 $12,794.27 $12,120.88 $11,784.19 $11,447.50 $10,774.12 4% Half Page Vertical 366x126 8x4 $6,803.97 $6,463.77 $6,123.57 $5,953.47 $5,783.37 $5,443.17 3% Half Page Horizontal 182x254 4x8 $6,803.97 $6,463.77 $6,123.57 $5,953.47 $5,783.37 $5,443.17 3% Junior Page 274x190 6x6 $8,711.88 $8,276.29 $7,840.70 $7,622.90 $7,405.10 $6,969.51 0% Tower 366x94 8x3 $5,102.98 $4,847.83 $4,592.68 $4,465.10 $4,337.53 $4,082.38 3% Lower Banner 136x254 3x8 $5,102.98 $4,847.83 $4,592.68 $4,465.10 $4,337.53 $4,082.38 3% Third Page Island 228x126 5x4 $4,252.48 $4,039.86 $3,827.23 $3,720.92 $3,614.61 $3,401.98 3% Quarter Page Vertical 366x62 8x2 $3,437.06 $3,265.20 $3,093.35 $3,007.42 $2,921.50 $2,749.64 2% Quarter Page Horizontal 90x254 2x8 $3,437.06 $3,265.20 $3,093.35 $3,007.42 $2,921.50 $2,749.64 2% Quarter Page Island 182x126 4x4 $3,437.06 $3,265.20 $3,093.35 $3,007.42 $2,921.50 $2,749.64 2% Eighth Page Vertical 182x62 4x2 $1,736.06 $1,649.26 $1,562.46 $1,519.06 $1,475.65 $1,388.85 1% Eighth Page Horizontal 44x254 1x8 $1,736.06 $1,649.26 $1,562.46 $1,519.06 $1,475.65 $1,388.85 1% Eighth Page Island 90x126 2x4 $1,736.06 $1,649.26 $1,562.46 $1,519.06 $1,475.65 $1,388.85 1% Sixteenth Page Vertical 182x30 4x1 $868.03 $824.63 $781.23 $759.53 $737.83 $694.43 1% Sixteenth Page Horizontal 44x126 1x4 $868.03 $824.63 $781.23 $759.53 $737.83 $694.43 1% Square Small 90x62 2x2 $868.03 $824.63 $781.23 $759.53 $737.83 $694.43 1% Per module 44x30 1x1 $219.20 $208.24 $197.28 $191.80 $186.32 $175.36 0% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Reader profile: • The Herald’s Sport section attracts 514,000 readers every week • Sport is the daily section with the greatest skew to under 24 year olds Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 6 Rates, errors and omissions subject to change. Style New elements include: • New specialist columnists Impression A Kiwisaver Q&A column A business traveller section An innovation page Entertainment content fills the back of the liftout. The hugely popular Sideswipe has been expanded to cater to the growing demand for a humorous, off-beat perspective on everything happening across the country. Weather sits inside this improved section, which also features all new Brain-Twisters, The Diary and a daily Cinema & Entertainment guide. Size Modules Insertions Per Annum (Discount) Size discount (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Double Page Spread 366x254 (2) 8 x 16 $24,129.54 $22,923.06 $21,716.58 $21,113.34 $20,510.11 $19,303.63 14% Full Page 366x254 8x8 $13,467.65 $12,794.27 $12,120.88 $11,784.19 $11,447.50 $10,774.12 4% Half Page Vertical 366x126 8x4 $6,803.97 $6,463.77 $6,123.57 $5,953.47 $5,783.37 $5,443.17 3% Half Page Horizontal 182x254 4x8 $6,803.97 $6,463.77 $6,123.57 $5,953.47 $5,783.37 $5,443.17 3% Junior Page 274x190 6x6 $8,711.88 $8,276.29 $7,840.70 $7,622.90 $7,405.10 $6,969.51 0% Tower 366x94 8x3 $5,102.98 $4,847.83 $4,592.68 $4,465.10 $4,337.53 $4,082.38 3% Lower Banner 136x254 3x8 $5,102.98 $4,847.83 $4,592.68 $4,465.10 $4,337.53 $4,082.38 3% Third Page Island 228x126 5x4 $4,252.48 $4,039.86 $3,827.23 $3,720.92 $3,614.61 $3,401.98 3% Quarter Page Vertical 366x62 8x2 $3,437.06 $3,265.20 $3,093.35 $3,007.42 $2,921.50 $2,749.64 2% Quarter Page Horizontal 90x254 2x8 $3,437.06 $3,265.20 $3,093.35 $3,007.42 $2,921.50 $2,749.64 2% Quarter Page Island 182x126 4x4 $3,437.06 $3,265.20 $3,093.35 $3,007.42 $2,921.50 $2,749.64 2% Eighth Page Vertical 182x62 4x2 $1,736.06 $1,649.26 $1,562.46 $1,519.06 $1,475.65 $1,388.85 1% Eighth Page Horizontal 44x254 1x8 $1,736.06 $1,649.26 $1,562.46 $1,519.06 $1,475.65 $1,388.85 1% Eighth Page Island 90x126 2x4 $1,736.06 $1,649.26 $1,562.46 $1,519.06 $1,475.65 $1,388.85 1% Sixteenth Page Vertical 182x30 4x1 $868.03 $824.63 $781.23 $759.53 $737.83 $694.43 1% Sixteenth Page Horizontal 44x126 1x4 $868.03 $824.63 $781.23 $759.53 $737.83 $694.43 1% Square Small 90x62 2x2 $868.03 $824.63 $781.23 $759.53 $737.83 $694.43 1% Per Module 44x30 1x1 $219.20 $208.24 $197.28 $191.80 $186.32 $175.36 0% Premium positions Style Dominance • • • Presence From Monday to Thursday the Daily Liftout is fronted by the Business section, a highly credible and respected editorial environment that delivers a complete package of financial analysis, business news and market prices from the national and global markets. Compact Size (h x w / mm) Impact Business, SuperSport and Entertainment (Daily Liftout) Business, SuperSport and Entertainment (Daily Liftout) Dominance Monday to Friday Herald Compact Size Size Modules Insertions Per Annum (Discount) (mm) (mm) (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Loading Front of Section 90x254 2x8 $5,155.58 $4,897.80 $4,640.03 $4,511.14 $4,382.25 $4,124.47 50% Ear (Friday only)* 60x74 Set Size POA POA POA POA POA POA 0% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. *Ear is an advert located in the top corner of the page. Please see the Super Liquor example below. Commercial Property is also included each Wednesday. On Friday SuperSport fronts the liftout. Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 7 Rates, errors and omissions subject to change. Food plays a major focus: designed as a bible for busy people who love food, the magazine will feature 24 pages of ideas, recipes, tips and tricks. Printed on premium 60gsm newsprint, and beautifully styled with an accessible, contemporary design – Bite provides the perfect environment for advertisers looking to target those all-important household decision makers concerned with the health and wellbeing of their families. Square Compact Size Size Modules Dominance (h x w / mm) Impact Dedicated to food, health and wellness, this exciting new weekly lift-out is packed with inspiration, tips and tools for a better you. Style Impression Presence Bite Bite Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Double Page Spread 325x260 (2) 6 x 12 $15,535.80 $15,147.41 $14,759.01 $14,370.62 $13,982.22 $13,593.83 25% Full Page 325x260 6x6 $8,803.62 $8,583.53 $8,363.44 $8,143.35 $7,923.26 $7,703.17 15% Half Page Horizontal 161.5x260 3x6 $4,867.88 $4,746.19 $4,624.49 $4,502.79 $4,381.10 $4,259.40 6% Half Page Vertical 325x128.6 6x3 $4,867.88 $4,746.19 $4,624.49 $4,502.79 $4,381.10 $4,259.40 6% Third Page Horizontal 107x260 2x6 $3,348.83 $3,265.11 $3,181.39 $3,097.67 $3,013.95 $2,930.22 3% Third Page Vertical 325x84.8 6x2 $3,348.83 $3,265.11 $3,181.39 $3,097.67 $3,013.95 $2,930.22 3% Square Large 107x84.8 2x2 $1,150.80 $1,122.03 $1,093.26 $1,064.49 $1,035.72 $1,006.95 0% Medium Horizontal 52.5x84.8 1x2 $575.40 $561.02 $546.63 $532.25 $517.86 $503.48 0% Medium Vertical 107x41 2x1 $575.40 $561.02 $546.63 $532.25 $517.86 $503.48 0% Square Small 52.5x41 1x1 $287.70 $280.51 $273.32 $266.12 $258.93 $251.74 0% Size Modules Premium positions Style Square Compact Size (h x w / mm) Dominance Monday's Herald Insertions Per Annum (Discount) Loading (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Outside Back Page 325x260 6x6 $10,564.34 $10,300.24 $10,036.13 $9,772.02 $9,507.91 $9,243.80 15% First Full Page 325x260 6x6 $10,564.34 $10,300.24 $10,036.13 $9,772.02 $9,507.91 $9,243.80 15% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. 8 Element is New Zealand’s largest mass-reach health, sustainable lifestyle and ethical business publication, bringing information and advice to our readers in the areas of health, business and sustainability. Style Square Compact Size Size Modules (h x w / mm) Dominance Element (monthly) Element (monthly) Impact Monday's Herald Impression Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Double Page Spread 325x260 (2) 6 x 12 $15,535.80 $15,147.41 $14,759.01 $14,370.62 $13,982.22 $13,593.83 25% Full Page 325x260 6x6 $8,803.62 $8,583.53 $8,363.44 $8,143.35 $7,923.26 $7,703.17 15% Half Page Horizontal 161.5x260 3x6 $4,867.88 $4,746.19 $4,624.49 $4,502.79 $4,381.10 $4,259.40 6% Half Page Vertical 325x128.6 6x3 $4,867.88 $4,746.19 $4,624.49 $4,502.79 $4,381.10 $4,259.40 6% Third Page Horizontal 107x260 2x6 $3,348.83 $3,265.11 $3,181.39 $3,097.67 $3,013.95 $2,930.22 3% Third Page Vertical 325x84.8 6x2 $3,348.83 $3,265.11 $3,181.39 $3,097.67 $3,013.95 $2,930.22 3% Square Large 107x84.8 2x2 $1,150.80 $1,122.03 $1,093.26 $1,064.49 $1,035.72 $1,006.95 0% Size Modules Premium positions Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 9 Style Square Compact Size (h x w / mm) Dominance In our research, Kiwis have indicated that they want to be inspired to change their lives for the better, and become more sustainable, but don’t always have time to find out how to achieve this. Element is responding to this growing need by providing real insight into local and global sustainability and health issues. Insertions Per Annum (Discount) Loading (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Outside Back Page 325x260 6x6 $10,564.34 $10,300.24 $10,036.13 $9,772.02 $9,507.91 $9,243.80 15% First Full Page 325x260 6x6 $10,564.34 $10,300.24 $10,036.13 $9,772.02 $9,507.91 $9,243.80 15% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. Travel features great destinations from around the world, which cater to readers with varying budgets and travel objectives. Reader profile: • One ad in the Travel section reaches 356,000 • • Travel attracts a mature audience with almost 41% of readers aged 40-64 52% of Travel readers are female Compact Size Size Modules Dominance (h x w / mm) Impact Travel, in Tuesday’s Herald provides a weekly guide to national and international locations for both the discerning traveller and the dreamer, in a compact lift-out format. Style Impression Travel Travel Presence Tuesday's Herald Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $19,605.25 $19,115.12 $18,624.99 $18,134.85 $17,644.72 $17,154.59 Full Page 366x254 8x8 $10,942.46 $10,668.90 $10,395.34 $10,121.78 $9,848.22 $9,574.66 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $12,036.71 $11,735.79 $11,434.87 $11,133.96 $10,833.04 $10,532.12 10% Half Page Vertical 366x126 8x4 $5,528.22 $5,390.02 $5,251.81 $5,113.61 $4,975.40 $4,837.20 3% Half Page Horizontal 182x254 4x8 $5,528.22 $5,390.02 $5,251.81 $5,113.61 $4,975.40 $4,837.20 3% Junior Page 274x190 6x6 $6,155.14 $6,001.26 $5,847.38 $5,693.50 $5,539.62 $5,385.74 0% Tower 366x94 8x3 $4,146.17 $4,042.51 $3,938.86 $3,835.21 $3,731.55 $3,627.90 3% Lower Banner 136x254 3x8 $4,146.17 $4,042.51 $3,938.86 $3,835.21 $3,731.55 $3,627.90 3% Third Page Island 228x126 5x4 $3,455.14 $3,368.76 $3,282.38 $3,196.00 $3,109.63 $3,023.25 3% Quarter Page Vertical 366x62 8x2 $2,792.61 $2,722.79 $2,652.98 $2,583.16 $2,513.35 $2,443.53 2% Quarter Page Horizontal 90x254 2x8 $2,792.61 $2,722.79 $2,652.98 $2,583.16 $2,513.35 $2,443.53 2% Quarter Page Island 182x126 4x4 $2,792.61 $2,722.79 $2,652.98 $2,583.16 $2,513.35 $2,443.53 2% Eighth Page Vertical 182x62 4x2 $1,410.55 $1,375.29 $1,340.02 $1,304.76 $1,269.50 $1,234.23 1% Eighth Page Horizontal 44x254 1x8 $1,410.55 $1,375.29 $1,340.02 $1,304.76 $1,269.50 $1,234.23 1% Eighth Page Island 90x126 2x4 $1,410.55 $1,375.29 $1,340.02 $1,304.76 $1,269.50 $1,234.23 1% Sixteenth Page Vertical 182x30 4x1 $705.28 $687.64 $670.01 $652.38 $634.75 $617.12 1% Sixteenth Page Horizontal 44x126 1x4 $705.28 $687.64 $670.01 $652.38 $634.75 $617.12 1% Square Small 90x62 2x2 $705.28 $687.64 $670.01 $652.38 $634.75 $617.12 1% Per Module 44x30 1x1 $178.10 $173.65 $169.20 $164.74 $160.29 $155.84 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size Dominance (h x w / mm) Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $4,986.80 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $24,506.56 $23,893.90 $23,281.23 $22,668.57 $22,055.90 $21,443.24 25% Outside Back Page 366x254 8x8 $14,225.20 $13,869.57 $13,513.94 $13,158.31 $12,802.68 $12,447.05 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 10 Rates, errors and omissions subject to change. Published each month in eight countries including New Zealand, The Red Bulletin is the largest consumer magazine in New Zealand*. Dominance The Red Bulletin is a modern lifestyle magazine focusing on sport, people, art and culture, featuring 100 pages of action, adventure and partying. Each month The Red Bulletin captures the stories of dynamic people who perform the indescribable, seek new challenges and excel. Style Impact Red Bulletin (monthly) Red Bulletin (monthly) Size Size Insertions Per Annum (Discount) (h x w / mm) 1-2 3-5 (5%) 6-11 (15%) 12 (25%) Double Page Spread 276 x 404 $11,200.00 $10,640.00 $9,520.00 $8,400.00 Full Page 134 x 202 $5,600.00 $5,320.00 $4,760.00 $4,200.00 Half Page Portrait 276 x 96 $2,800.00 $2,660.00 $2,380.00 $2,100.00 Half Page Landscape 134 x 202 $2,800.00 $2,660.00 $2,380.00 $2,100.00 Size Insertions Per Annum (Discount) (h x w / mm) 1-2 3-5 (5%) 6-11 (15%) 12 (25%) Outside Back Cover 276 x 202 $6,720.00 $6,384.00 $5,712.00 $5,040.00 20.00% Inside Front Cover 276 x 202 $6,160.00 $5,852.00 $5,236.00 $4,620.00 10.00% Inside Back Cover 276 x 202 $6,160.00 $5,852.00 $5,236.00 $4,620.00 10.00% Premium positions Style Dominance Tuesday's Herald Size Loading (already applied) Loadings and discounts applied in rates listed; rates are per insertion, include agency commission and exclusive of GST. Note: Red Bulletin does not follow a modular advertising system. Reader profile: • High socio-economic groups 58% of Red Bulletin readers are in the high socio-economic groups (NZSEI 1-3). • Household income 46% of Red Bulletin readers have a household income of $80,000+. Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+. *ABC Jan – Jun 2011 11 Rates, errors and omissions subject to change. Reader profile: • One ad in VIVA will be seen by 349,000 readers every week • • VIVA is amongst The New Zealand Herald environments with the highest ratio of female readers – 63% are female. 44% of VIVA readers place product quality ahead of cost Compact Size Size Modules Dominance (h x w / mm) Impact Fresh and stylish, VIVA is a mid-week treat with a devoted following amongst women who love to spend. Its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends. Style Impression Viva Viva Presence Wednesday's Herald Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $21,113.34 $20,585.51 $20,057.68 $19,529.84 $19,002.01 $18,474.18 Full Page 366x254 8x8 $11,784.19 $11,489.59 $11,194.98 $10,900.38 $10,605.77 $10,311.17 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $12,962.61 $12,638.55 $12,314.48 $11,990.42 $11,666.35 $11,342.28 10% Half Page Vertical 366x126 8x4 $5,953.47 $5,804.64 $5,655.80 $5,506.96 $5,358.12 $5,209.29 3% Half Page Horizontal 182x254 4x8 $5,953.47 $5,804.64 $5,655.80 $5,506.96 $5,358.12 $5,209.29 3% Junior Page 274x190 6x6 $6,628.61 $6,462.89 $6,297.18 $6,131.46 $5,965.75 $5,800.03 0% Tower 366x94 8x3 $4,465.10 $4,353.48 $4,241.85 $4,130.22 $4,018.59 $3,906.97 3% Lower Banner 136x254 3x8 $4,465.10 $4,353.48 $4,241.85 $4,130.22 $4,018.59 $3,906.97 3% Third Page Island 228x126 5x4 $3,720.92 $3,627.90 $3,534.87 $3,441.85 $3,348.83 $3,255.81 3% Quarter Page Vertical 366x62 8x2 $3,007.42 $2,932.24 $2,857.05 $2,781.87 $2,706.68 $2,631.50 2% Quarter Page Horizontal 90x254 2x8 $3,007.42 $2,932.24 $2,857.05 $2,781.87 $2,706.68 $2,631.50 2% Quarter Page Island 182x126 4x4 $3,007.42 $2,932.24 $2,857.05 $2,781.87 $2,706.68 $2,631.50 2% Eighth Page Vertical 182x62 4x2 $1,519.06 $1,481.08 $1,443.10 $1,405.13 $1,367.15 $1,329.17 1% Eighth Page Horizontal 44x254 1x8 $1,519.06 $1,481.08 $1,443.10 $1,405.13 $1,367.15 $1,329.17 1% Eighth Page Island 90x126 2x4 $1,519.06 $1,481.08 $1,443.10 $1,405.13 $1,367.15 $1,329.17 1% Sixteenth Page Vertical 182x30 4x1 $759.53 $740.54 $721.55 $702.56 $683.58 $664.59 1% Sixteenth Page Horizontal 44x126 1x4 $759.53 $740.54 $721.55 $702.56 $683.58 $664.59 1% Square Small 90x62 2x2 $759.53 $740.54 $721.55 $702.56 $683.58 $664.59 1% Per module 44x30 1x1 $191.80 $187.01 $182.21 $177.42 $172.62 $167.83 0% Size Modules Premium positions Style Compact Size (h x w / mm) Insertions Per Annum (Discount) Loading (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Dominance First Double Page Spread 366x254 (2) 8 x 16 $26,391.68 $25,731.89 $25,072.10 $24,412.30 $23,752.51 $23,092.72 25% Impression Outside Back Page 366x254 8x8 $15,319.45 $14,936.46 $14,553.48 $14,170.49 $13,787.50 $13,404.52 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 12 Rates, errors and omissions subject to change. • Wednesday Driven is the Herald environment with the highest male skew – 75% of readers are male Wednesday’s Driven provides a midweek destination for motoring advertisers at an accessible price point in a versatile lift-out and keep format Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 13 Size Modules Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $16,589.06 $16,174.33 $15,759.60 $15,344.88 $14,930.15 $14,515.42 Full Page 366x254 8x8 $9,259.01 $9,027.53 $8,796.06 $8,564.58 $8,333.11 $8,101.63 4% Dbl Page Spread Half Horizontal 182x530 4 x 16 $10,184.91 $9,930.29 $9,675.66 $9,421.04 $9,166.42 $8,911.80 10% Half Page Vertical 366x126 8x4 $4,677.73 $4,560.78 $4,443.84 $4,326.90 $4,209.96 $4,093.01 3% Half Page Horizontal 182x254 4x8 $4,677.73 $4,560.78 $4,443.84 $4,326.90 $4,209.96 $4,093.01 3% Junior Page 274x190 6x6 $5,208.19 $5,077.99 $4,947.78 $4,817.58 $4,687.37 $4,557.17 0% Tower 366x94 8x3 $3,508.30 $3,420.59 $3,332.88 $3,245.17 $3,157.47 $3,069.76 3% Lower Banner 136x254 3x8 $3,508.30 $3,420.59 $3,332.88 $3,245.17 $3,157.47 $3,069.76 3% Third Page Island 228x126 5x4 $2,923.58 $2,850.49 $2,777.40 $2,704.31 $2,631.22 $2,558.13 3% Quarter Page Vertical 366x62 8x2 $2,362.98 $2,303.90 $2,244.83 $2,185.75 $2,126.68 $2,067.60 2% Quarter Page Horizontal 90x254 2x8 $2,362.98 $2,303.90 $2,244.83 $2,185.75 $2,126.68 $2,067.60 2% Quarter Page Island 182x126 4x4 $2,362.98 $2,303.90 $2,244.83 $2,185.75 $2,126.68 $2,067.60 2% Eighth Page Vertical 182x62 4x2 $1,193.54 $1,163.71 $1,133.87 $1,104.03 $1,074.19 $1,044.35 1% Eighth Page Horizontal 44x254 1x8 $1,193.54 $1,163.71 $1,133.87 $1,104.03 $1,074.19 $1,044.35 1% Eighth Page Island 90x126 2x4 $1,193.54 $1,163.71 $1,133.87 $1,104.03 $1,074.19 $1,044.35 1% Sixteenth Page Vertical 182x30 4x1 $596.77 $581.85 $566.93 $552.01 $537.09 $522.18 1% Sixteenth Page Horizontal 44x126 1x4 $596.77 $581.85 $566.93 $552.01 $537.09 $522.18 1% Square Small 90x62 2x2 $596.77 $581.85 $566.93 $552.01 $537.09 $522.18 1% Per module 44x30 1x1 $150.70 $146.93 $143.17 $139.40 $135.63 $131.86 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size (h x w / mm) Dominance • Presence Driven is also published on a Saturday, see page 22 for detals. Reader profile: • One ad in Wednesday Driven reaches 123,000 readers Compact Size (h x w / mm) Dominance Driven covers a wide range of content including motorsport, new car reviews, model launches, technical articles, personal pieces, celebrity stories, quizzes and quirk. The magazine is also the place to research, buy, view or sell vehicles – it’s the go-to guide for the best car deals in town. Style Impact Driven Driven Impression Wednesday's Herald Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $4,219.60 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $20,736.32 $20,217.91 $19,699.50 $19,181.10 $18,662.69 $18,144.28 25% Outside Back Page 366x254 8x8 $12,036.71 $11,735.79 $11,434.87 $11,133.96 $10,833.04 $10,532.12 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Classifieds pricing Day Publication Casual rate per col/cm Casual rate per line Wednesday Motoring inc. Wednesday Driven $42.64 $6.00 Rates, errors and omissions subject to change. TimeOut is also published in Weekend on a Saturday as a guide of what to watch, read, play and do. Please refer to page 21 for Weekend rates. Reader profile: • One ad in TimeOut has the opportunity to be seen by 436,000 readers On average TimeOut readers visit the cinema four times every 6 months • 42% have visited a museum or art gallery Size Modules Dominance Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $18,097.15 $17,644.72 $17,192.29 $16,739.87 $16,287.44 $15,835.01 Full Page 366x254 8x8 $10,100.74 $9,848.22 $9,595.70 $9,343.18 $9,090.66 $8,838.14 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $11,110.81 $10,833.04 $10,555.27 $10,277.50 $9,999.73 $9,721.96 10% Half Page Vertical 366x126 8x4 $5,102.98 $4,975.40 $4,847.83 $4,720.25 $4,592.68 $4,465.10 3% Half Page Horizontal 182x254 4x8 $5,102.98 $4,975.40 $4,847.83 $4,720.25 $4,592.68 $4,465.10 3% Junior Page 274x190 6x6 $5,681.66 $5,539.62 $5,397.58 $5,255.54 $5,113.50 $4,971.46 0% Tower 366x94 8x3 $3,827.23 $3,731.55 $3,635.87 $3,540.19 $3,444.51 $3,348.83 3% Lower Banner 136x254 3x8 $3,827.23 $3,731.55 $3,635.87 $3,540.19 $3,444.51 $3,348.83 3% Third Page Island 228x126 5x4 $3,189.36 $3,109.63 $3,029.89 $2,950.16 $2,870.42 $2,790.69 3% Quarter Page Vertical 366x62 8x2 $2,577.79 $2,513.35 $2,448.90 $2,384.46 $2,320.01 $2,255.57 2% Quarter Page Horizontal 90x254 2x8 $2,577.79 $2,513.35 $2,448.90 $2,384.46 $2,320.01 $2,255.57 2% Quarter Page Island 182x126 4x4 $2,577.79 $2,513.35 $2,448.90 $2,384.46 $2,320.01 $2,255.57 2% Eighth Page Vertical 182x62 4x2 $1,302.05 $1,269.50 $1,236.95 $1,204.39 $1,171.84 $1,139.29 1% Eighth Page Horizontal 44x254 1x8 $1,302.05 $1,269.50 $1,236.95 $1,204.39 $1,171.84 $1,139.29 1% Eighth Page Island 90x126 2x4 $1,302.05 $1,269.50 $1,236.95 $1,204.39 $1,171.84 $1,139.29 1% Sixteenth Page Vertical 182x30 4x1 $651.02 $634.75 $618.47 $602.20 $585.92 $569.65 1% Sixteenth Page Horizontal 44x126 1x4 $651.02 $634.75 $618.47 $602.20 $585.92 $569.65 1% Square Small 90x62 2x2 $651.02 $634.75 $618.47 $602.20 $585.92 $569.65 1% Per module 44x30 1x1 $164.40 $160.29 $156.18 $152.07 $147.96 $143.85 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size (h x w / mm) Dominance • Compact Size (h x w / mm) Impact TimeOut, the entertainment lift-out, delivers readers a comprehensive guide to what’s on in Auckland. It has broad appeal and gives readers the opportunity to plan for the weekend ahead, and help make the best use of their free time. Style Impression TimeOut TimeOut Presence Thursday's Herald Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $4,603.20 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $22,621.44 $22,055.90 $21,490.37 $20,924.83 $20,359.30 $19,793.76 25% Outside Back Page 366x254 8x8 $13,130.96 $12,802.68 $12,474.41 $12,146.14 $11,817.86 $11,489.59 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 14 Rates, errors and omissions subject to change. The Aucklander gives advertisers the ability to deliver their message to the quality audience enjoyed by The New Zealand Herald within a targeted local population. Reader profile: • They are more likely than other Aucklanders to have a household income greater than $100,000 • 62% of this audience are in the top three socio economic groups Compact Size Size Modules Impact Dominance (mm) Impression Circulated in Central Auckland and selected areas of the North Shore, The Aucklander is all about the reader and their community and is full of in-depth local news, sports, events, real estate, advertising, entertainment listings and lifestyle. Style Presence The Aucklander The Aucklander Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $4,524.29 $4,411.18 $4,298.07 $4,184.97 $4,071.86 $3,958.75 Full Page 366x254 8x8 $2,525.18 $2,462.05 $2,398.92 $2,335.80 $2,272.67 $2,209.54 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $2,777.70 $2,708.26 $2,638.82 $2,569.37 $2,499.93 $2,430.49 10% Half Page Vertical 366x126 8x4 $1,275.74 $1,243.85 $1,211.96 $1,180.06 $1,148.17 $1,116.28 3% Half Page Horizontal 182x254 4x8 $1,275.74 $1,243.85 $1,211.96 $1,180.06 $1,148.17 $1,116.28 3% Junior Page 274x190 6x6 $1,420.42 $1,384.91 $1,349.40 $1,313.88 $1,278.37 $1,242.86 0% Tower 366x94 8x3 $956.81 $932.89 $908.97 $885.05 $861.13 $837.21 3% Lower Banner 136x254 3x8 $956.81 $932.89 $908.97 $885.05 $861.13 $837.21 3% Third Page Island 228x126 5x4 $797.34 $777.41 $757.47 $737.54 $717.61 $697.67 3% Quarter Page Vertical 366x62 8x2 $644.45 $628.34 $612.23 $596.11 $580.00 $563.89 2% Quarter Page Horizontal 90x254 2x8 $644.45 $628.34 $612.23 $596.11 $580.00 $563.89 2% Quarter Page Island 182x126 4x4 $644.45 $628.34 $612.23 $596.11 $580.00 $563.89 2% Eighth Page Vertical 182x62 4x2 $325.51 $317.37 $309.24 $301.10 $292.96 $284.82 1% Eighth Page Horizontal 44x254 1x8 $325.51 $317.37 $309.24 $301.10 $292.96 $284.82 1% Eighth Page Island 90x126 2x4 $325.51 $317.37 $309.24 $301.10 $292.96 $284.82 1% Sixteenth Page Vertical 182x30 4x1 $162.76 $158.69 $154.62 $150.55 $146.48 $142.41 1% Sixteenth Page Horizontal 44x126 1x4 $162.76 $158.69 $154.62 $150.55 $146.48 $142.41 1% Square Small 90x62 2x2 $162.76 $158.69 $154.62 $150.55 $146.48 $142.41 1% Per module 44x30 1x1 $41.10 $40.07 $39.05 $38.02 $36.99 $35.96 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size (mm) Dominance Thursday's Herald Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $1,150.80 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $5,655.36 $5,513.98 $5,372.59 $5,231.21 $5,089.82 $4,948.44 25% Outside Back Page 366x254 8x8 $3,282.74 $3,200.67 $3,118.60 $3,036.53 $2,954.47 $2,872.40 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Source: Nielsen Consumer and Media Insights, Jul 11 – Dec 11, Aucklander (new) Total Circ. Area AP15+ 15 Rates, errors and omissions subject to change. Reader profile • Friday business readers are top-end business professionals and 39% more likely than the general population to be in the top three occupation group • • • 63% of Friday business readers have savings or investments, with an average of $138,476 invested 14% of Friday Business readers have purchased a car in the past 12 months – this was more likely to be a new, luxury brand They are also 20% more likely than the general population to choose quality over cost when purchasing Source: Nielsen Consumer and Media Insights, Jul 2010 - Sep 2011. All People 15+ 16 Compact Size Size Modules Impact Dominance (h x w / mm) Impression Published every Friday, The Business Herald covers the latest business news and also includes popular weekly features and columnists. This full-colour, stitched, lift-out is targeted at an intelligent, businesssavvy audience and offers advertisers the opportunity to use the Herald’s massive reach to talk directly to influential decision makers. Style Presence The Business The Business Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $24,129.54 $23,526.30 $22,923.06 $22,319.82 $21,716.58 $21,113.34 Full Page 366x254 8x8 $13,467.65 $13,130.96 $12,794.27 $12,457.57 $12,120.88 $11,784.19 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $14,814.41 $14,444.05 $14,073.69 $13,703.33 $13,332.97 $12,962.61 10% Half Page Vertical 366x126 8x4 $6,803.97 $6,633.87 $6,463.77 $6,293.67 $6,123.57 $5,953.47 3% Half Page Horizontal 182x254 4x8 $6,803.97 $6,633.87 $6,463.77 $6,293.67 $6,123.57 $5,953.47 3% Junior Page 274x190 6x6 $7,575.55 $7,386.16 $7,196.77 $7,007.39 $6,818.00 $6,628.61 0% Tower 366x94 8x3 $5,102.98 $4,975.40 $4,847.83 $4,720.25 $4,592.68 $4,465.10 3% Lower Banner 136x254 3x8 $5,102.98 $4,975.40 $4,847.83 $4,720.25 $4,592.68 $4,465.10 3% Third Page Island 228x126 5x4 $4,252.48 $4,146.17 $4,039.86 $3,933.54 $3,827.23 $3,720.92 3% Quarter Page Vertical 366x62 8x2 $3,437.06 $3,351.13 $3,265.20 $3,179.28 $3,093.35 $3,007.42 2% Quarter Page Horizontal 90x254 2x8 $3,437.06 $3,351.13 $3,265.20 $3,179.28 $3,093.35 $3,007.42 2% Quarter Page Island 182x126 4x4 $3,437.06 $3,351.13 $3,265.20 $3,179.28 $3,093.35 $3,007.42 2% Eighth Page Vertical 182x62 4x2 $1,736.06 $1,692.66 $1,649.26 $1,605.86 $1,562.46 $1,519.06 1% Eighth Page Horizontal 44x254 1x8 $1,736.06 $1,692.66 $1,649.26 $1,605.86 $1,562.46 $1,519.06 1% Eighth Page Island 90x126 2x4 $1,736.06 $1,692.66 $1,649.26 $1,605.86 $1,562.46 $1,519.06 1% Sixteenth Page Vertical 182x30 4x1 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Sixteenth Page Horizontal 44x126 1x4 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Square Small 90x62 2x2 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Per module 44x30 1x1 $219.20 $213.72 $208.24 $202.76 $197.28 $191.80 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size (h x w / mm) Dominance Friday's Herald Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $6,137.60 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $30,161.92 $29,407.87 $28,653.82 $27,899.78 $27,145.73 $26,391.68 25% Lug 23x50 Set Size POA POA POA POA POA POA 0% Outside Back Page 366x254 8x8 $17,507.94 $17,070.24 $16,632.55 $16,194.85 $15,757.15 $15,319.45 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. Outdoors capitalises on fans of these activities, targeting people interested in outdoor activities – not just the seasoned pros. Editorial covers how to guides, product ratings and practical, timely stories Inserted in to The New Zealand Herald each month on a Friday it benefits from a high male purchase skew. Source: Nielsen Consumer and Media Insights, Jul 2010 - Sep 2011. All People 15+ 17 Square Compact Size Size Modules Impact Dominance (h x w / mm) Impression Outdoors is the highest circulated fishing and outdoors publication in New Zealand. Topics change with the seasons to cover activities such as fishing, camping, diving, winter sports, hunting, boating and tramping. Style Presence Outdoors (monthly) Outdoors (monthly) Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Double Page Spread 325x254 (2) 6 x 12 $11,836.80 $11,540.88 $11,244.96 $10,949.04 $10,653.12 $10,357.20 25% Full Page 325x260 6x6 $6,707.52 $6,539.83 $6,372.14 $6,204.46 $6,036.77 $5,869.08 15% Half Page Horizontal 161.5x260 3x6 $3,708.86 $3,616.14 $3,523.42 $3,430.70 $3,337.98 $3,245.26 6% Half Page Vertical 325x128.6 6x3 $3,708.86 $3,616.14 $3,523.42 $3,430.70 $3,337.98 $3,245.26 6% Third Page Horizontal 107x260 2x6 $2,551.49 $2,487.70 $2,423.91 $2,360.13 $2,296.34 $2,232.55 3% Third Page Vertical 325x84.8 6x2 $2,551.49 $2,487.70 $2,423.91 $2,360.13 $2,296.34 $2,232.55 3% Square Large 107x84.8 2x2 $876.80 $854.88 $832.96 $811.04 $789.12 $767.20 0% Medium Horizontal 52.5x84.8 1x2 $438.40 $427.44 $416.48 $405.52 $394.56 $383.60 0% Medium Vertical 107x41 2x1 $438.40 $427.44 $416.48 $405.52 $394.56 $383.60 0% Square Small 52.5x41 1x1 $219.20 $213.72 $208.24 $202.76 $197.28 $191.80 0% Size Modules Premium positions Style Square Compact Size (h x w / mm) Dominance Friday's Herald Insertions Per Annum (Discount) Loading (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) Outside Back Page 325x260 6x6 $8,049.02 $7,847.80 $7,646.57 $7,445.35 $7,244.12 $7,042.90 15% First Full Page 325x260 6x6 $8,049.02 $7,847.80 $7,646.57 $7,445.35 $7,244.12 $7,042.90 15% Rates, errors and omissions subject to change. Reader profile: • The Weekend Herald attracts the most eyes of any single weekend newspaper in New Zealand with 605,000 readers • • • 73% of Weekend Herald readers consider buying something from the ads they’ve seen in their paper 71% of readers are the main or equal household shopper Weekend Herald readers spend more time reading their paper than they do during week days Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+ 18 Dominance Impact Impression The Saturday Early General News section is the starting point for all Weekend Herald readers. Featuring in-depth coverage of the week’s major stories, and critical analysis from the country’s best journalists, the section sets the agenda for the weekend ahead. This section also includes Review. Broadsheet Size Size Modules (h x w / mm) Presence The Weekend Herald offers unparalleled reach to over 603,000 readers, and won Best Weekly and Overall Newspaper at the 2012 Canon Media Awards. The paper remains in the broadsheet format, better suited to a more leisurely and in-depth weekend read. Style Insertions Per Annum (Discount) Size discount (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Double Page Spread 550x382 (2) 12 x 24 $74,108.33 $70,402.92 $66,697.50 $64,844.79 $62,992.08 $59,286.67 14% Dbl Page Spread Half Horizontal 274x382 (2) 6 x 24 $45,499.07 $43,224.12 $40,949.16 $39,811.69 $38,674.21 $36,399.26 4% Full Page 550x382 12 x 12 $41,362.79 $39,294.65 $37,226.51 $36,192.44 $35,158.37 $33,090.23 4% Half Page Vertical 550x190 12 x 6 $20,896.83 $19,851.99 $18,807.14 $18,284.72 $17,762.30 $16,717.46 3% Half Page Horizontal 274x382 6 x 12 $20,896.83 $19,851.99 $18,807.14 $18,284.72 $17,762.30 $16,717.46 3% Junior Page 366x254 8x8 $21,361.20 $20,293.14 $19,225.08 $18,691.05 $18,157.02 $17,088.96 3% Tower 550x126 12 x 4 $13,931.22 $13,234.66 $12,538.10 $12,189.82 $11,841.53 $11,144.97 3% Lower Banner 182x382 4 x 12 $13,931.22 $13,234.66 $12,538.10 $12,189.82 $11,841.53 $11,144.97 3% Third Page Island 366x190 8x6 $13,931.22 $13,234.66 $12,538.10 $12,189.82 $11,841.53 $11,144.97 3% Quarter Page Vertical 550x94 12 x 3 $10,556.13 $10,028.32 $9,500.52 $9,236.61 $8,972.71 $8,444.90 2% Quarter Page Horizontal 136x382 3 x 12 $10,556.13 $10,028.32 $9,500.52 $9,236.61 $8,972.71 $8,444.90 2% Quarter Page Island 274x190 6x6 $10,556.13 $10,028.32 $9,500.52 $9,236.61 $8,972.71 $8,444.90 2% Sixth Page Vertical 550x62 12 x 2 $7,037.42 $6,685.55 $6,333.68 $6,157.74 $5,981.81 $5,629.94 2% Sixth Page Horizontal 90x382 2 x 12 $7,037.42 $6,685.55 $6,333.68 $6,157.74 $5,981.81 $5,629.94 2% Sixth Page Island 182x190 4x6 $7,037.42 $6,685.55 $6,333.68 $6,157.74 $5,981.81 $5,629.94 1% Eighth Page Island 136x190 3x6 $5,331.92 $5,065.33 $4,798.73 $4,665.43 $4,532.13 $4,265.54 1% Nineth Page Vertical 274x62 6x2 $3,554.61 $3,376.88 $3,199.15 $3,110.29 $3,021.42 $2,843.69 1% Nineth Page Horizontal 44x382 1 x 12 $3,554.61 $3,376.88 $3,199.15 $3,110.29 $3,021.42 $2,843.69 1% Nineth Page Island 90x190 2x6 $3,554.61 $3,376.88 $3,199.15 $3,110.29 $3,021.42 $2,843.69 1% Square Large 182x126 4x4 $4,739.49 $4,502.51 $4,265.54 $4,147.05 $4,028.56 $3,791.59 1% Square Medium 136x94 3x3 $2,665.96 $2,532.66 $2,399.36 $2,332.72 $2,266.07 $2,132.77 1% Square Small 90x62 2x2 $1,184.87 $1,125.63 $1,066.38 $1,036.76 $1,007.14 $947.90 1% Per module 44x30 1x1 $299.21 $284.25 $269.29 $261.81 $254.33 $239.37 0% Size Modules 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Premium positions Style Broadsheet Size (h x w / mm) Dominance Early General News (Section A) Early General News (Section A) Impact Impression Weekend Herald Insertions Per Annum (Discount) (1-5) 6-11 (5%) 12-23 (10%) Loading Front Page Solus 60x360 Set Size $12,387.29 N/A N/A N/A N/A N/A First Double Page Spread 550x382 (2) 12 x 24 $92,635.42 $88,003.65 $83,371.87 $81,055.99 $78,740.10 $74,108.33 25% First Full Page 550x382 12 x 12 $62,044.19 $58,941.98 $55,839.77 $54,288.66 $52,737.56 $49,635.35 50% Page 6 or 7 274x382 6 x 12 $53,771.63 $51,083.05 $48,394.46 $47,050.17 $45,705.88 $43,017.30 75% Page 2 182x382 4 x 12 $36,569.45 $34,740.97 $32,912.50 $31,998.27 $31,084.03 $29,255.56 100% Page 3 136x382 3 x 12 $27,862.44 $26,469.31 $25,076.19 $24,379.63 $23,683.07 $22,289.95 100% Page 5 228x382 5 x 12 $21,112.26 $20,056.64 $19,001.03 $18,473.23 $17,945.42 $16,889.81 75% Lug (Business Opportunities) 23x50 - $24,379.63 $23,160.65 $21,941.67 $21,332.18 $20,722.69 $19,503.70 0% Lug (Normal) 30x50 - POA POA POA POA POA POA 0% 130% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. During the high demand period 1 October to 31 December 2012 there will be a premium loading of 10% on Early General News for the Weekend Herald Rates, errors and omissions subject to change. World offers a substantial focus on the week in review, accompanied by detailed articles and opinion from around the world. Business is the place to go for a review of all the week’s leading business stories, alongside some of the county’s finest business commentators including Business Editor Liam Dann, Brian Gaynor and Mary Holm. Sport features in-depth analysis of Friday nights games by New Zealand’s leading sports writers, and a preview of all the big match-ups ahead over the weekend. Section C of the Weekend Herald includes Commercial Property, Business Opportunities and Classifieds. For prices, see page 26 onwards. Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+ 19 Size Modules Dominance Insertions Per Annum (Discount) Size discount (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) (already applied) Double Page Spread 550x382 (2) 12 x 24 $59,834.53 $56,842.81 $53,851.08 $52,355.22 $50,859.35 $47,867.63 14% Dbl Page Spread Half Horizontal 274x382 (2) 6 x 24 $36,735.62 $34,898.84 $33,062.06 $32,143.67 $31,225.28 $29,388.50 4% Full Page 550x382 12 x 12 $33,396.02 $31,726.22 $30,056.42 $29,221.52 $28,386.62 $26,716.82 4% Half Page Vertical 550x190 12 x 6 $16,871.95 $16,028.35 $15,184.75 $14,762.95 $14,341.16 $13,497.56 3% Half Page Horizontal 274x382 6 x 12 $16,871.95 $16,028.35 $15,184.75 $14,762.95 $14,341.16 $13,497.56 3% Junior Page 366x254 8x8 $17,246.88 $16,384.54 $15,522.19 $15,091.02 $14,659.85 $13,797.50 3% Tower 550x126 12 x 4 $11,247.96 $10,685.57 $10,123.17 $9,841.97 $9,560.77 $8,998.37 3% Lower Banner 182x382 4 x 12 $11,247.96 $10,685.57 $10,123.17 $9,841.97 $9,560.77 $8,998.37 3% Third Page Island 366x190 8x6 $11,247.96 $10,685.57 $10,123.17 $9,841.97 $9,560.77 $8,998.37 3% Quarter Page Vertical 550x94 12 x 3 $8,522.94 $8,096.80 $7,670.65 $7,457.57 $7,244.50 $6,818.35 2% Quarter Page Horizontal 136x382 3 x 12 $8,522.94 $8,096.80 $7,670.65 $7,457.57 $7,244.50 $6,818.35 2% Quarter Page Island 274x190 6x6 $8,522.94 $8,096.80 $7,670.65 $7,457.57 $7,244.50 $6,818.35 2% Sixth Page Vertical 550x62 12 x 2 $5,681.96 $5,397.86 $5,113.77 $4,971.72 $4,829.67 $4,545.57 2% Sixth Page Horizontal 90x382 2 x 12 $5,681.96 $5,397.86 $5,113.77 $4,971.72 $4,829.67 $4,545.57 2% Sixth Page Island 182x190 4x6 $5,681.96 $5,397.86 $5,113.77 $4,971.72 $4,829.67 $4,545.57 1% Eighth Page Island 136x190 3x6 $4,304.96 $4,089.71 $3,874.46 $3,766.84 $3,659.21 $3,443.96 1% Nineth Page Vertical 274x62 6x2 $2,869.97 $2,726.47 $2,582.97 $2,511.22 $2,439.47 $2,295.98 1% Nineth Page Horizontal 44x382 1 x 12 $2,869.97 $2,726.47 $2,582.97 $2,511.22 $2,439.47 $2,295.98 1% Nineth Page Island 90x190 2x6 $2,869.97 $2,726.47 $2,582.97 $2,511.22 $2,439.47 $2,295.98 1% Square Large 182x126 4x4 $3,826.63 $3,635.30 $3,443.96 $3,348.30 $3,252.63 $3,061.30 1% Square Medium 136x94 3x3 $2,152.48 $2,044.85 $1,937.23 $1,883.42 $1,829.61 $1,721.98 1% Square Small 90x62 2x2 $956.66 $908.82 $860.99 $837.07 $813.16 $765.33 1% Per module 44x30 1x1 $241.58 $229.50 $217.42 $211.38 $205.34 $193.26 0% Size Modules (already applied) Premium positions Style Broadsheet Size (h x w / mm) Impression HeraldJobs appears after the Business section – for pricing see page 28. Broadsheet Size (h x w / mm) Impact Section B of the Weekend Herald offers the weekend’s best coverage across three destination reads – World, Business and Sport. Style Impression World, Business and Sport (Section B) World, Business and Sport (Section B) Presence Weekend Herald Insertions Per Annum (Discount) Loading (1-5) 6-11 (5%) 12-23 (10%) 24-35 (12.5%) 36-47 (15%) 48+ (20%) Front of Section type 1 136x382 3 x 12 $12,784.41 $12,145.19 $11,505.97 $11,186.36 $10,866.75 $10,227.53 50% Front of Section type 2 182x382 4 x 12 $16,871.95 $16,028.35 $15,184.75 $14,762.95 $14,341.16 $13,497.56 50% Lug (Business Opportunities) 23x50 - POA POA POA POA POA POA 0% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. Weekend Herald Canvas Canvas Style • Canvas readers are affluent with a higher capacity to spend – 67% of canvas readers are in the top socio-economic levels (NZSEI 1-3) • 77% of Canvas readers use their daily newspaper to help decide where to buy from. • 59% of readers are female Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+ 20 Impression Impact Dominance Reader profile: • One ad in Canvas will be seen by 413,000 readers Presence With consistently thought-provoking and stimulating articles, Canvas has a reputation for quality journalism. Size Modules (h x w / mm) Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Double Page Spread 289x534 N/A $17,138.00 $16,709.55 $16,281.10 $15,852.65 $15,424.20 $14,995.75 Full Page 289x259 N/A $9,373.65 $9,139.31 $8,904.97 $8,670.63 $8,436.29 $8,201.94 Half Page Horizontal 136x259 N/A $5,245.90 $5,114.75 $4,983.61 $4,852.46 $4,721.31 $4,590.16 Half Page Vertical 289x128.2 N/A $5,245.90 $5,114.75 $4,983.61 $4,852.46 $4,721.31 $4,590.16 Third Page Horizontal 86x259 N/A $3,479.85 $3,392.85 $3,305.86 $3,218.86 $3,131.87 $3,044.87 Third Page Vertical 289x75.5 N/A $3,479.85 $3,392.85 $3,305.86 $3,218.86 $3,131.87 $3,044.87 Strip Horizontal - Directory 54x255 1x5 $1,306.25 $1,273.59 $1,240.94 $1,208.28 $1,175.63 $1,142.97 Strip Vertical - Directory 287.1x46.2 5x1 $1,306.25 $1,273.59 $1,240.94 $1,208.28 $1,175.63 $1,142.97 Large Horizontal - Directory 54x202.8 1x4 $1,045.00 $1,018.88 $992.75 $966.63 $940.50 $914.38 Large Vertical - Directory 231.5x46.2 4x1 $1,045.00 $1,018.88 $992.75 $966.63 $940.50 $914.38 Square Large - Directory 114x98.4 2x2 $1,045.00 $1,018.88 $992.75 $966.63 $940.50 $914.38 Medium Horizontal - Directory 54x98.4 1x2 $731.50 $713.21 $694.93 $676.64 $658.35 $640.06 Medium Vertical - Directory 114x46.2 2x1 $679.25 $662.27 $645.29 $628.31 $611.33 $594.34 Square Small - Directory 52.5x41 1x1 $418.00 $407.55 $397.10 $386.65 $376.20 $365.75 Size Modules Premium positions Style Magazine Size (h x w / mm) Dominance canvas, the Weekend Herald’s glossy lift-out lifestyle magazine, indulges readers with a satisfying blend of features, lifestyle, and a substantial living section devoted to contemporary design, recipes and fashion. Magazine Size Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Outside Back Page 289x259 N/A $10,779.18 $10,509.70 $10,240.22 $9,970.74 $9,701.26 $9,431.78 First Full Page 289x259 N/A $10,779.18 $10,509.70 $10,240.22 $9,970.74 $9,701.26 $9,431.78 Second Full Page 289x259 N/A $10,779.18 $10,509.70 $10,240.22 $9,970.74 $9,701.26 $9,431.78 Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. Weekend feature stories are wide ranging, covering all kinds of activities that Aucklanders like to indulge in at the weekend, and presents our advertisers with a range of highly targeted environments. Weekend also includes TimeOut, an indespensible guide to what to read and, watch, play and do. Reader profile: • The magazine’s readership skews towards females with 57% of readers being female, with almost two-thirds of these aged between 25 and 59 • Weekend readers are 52% more likely to have personal incomes over $80,000 and over 65% are in the top 3 socio-economic groups Compact Size Size Modules Impact Dominance (h x w / mm) Impression Weekend is a lift out magazine specially designed to meet the needs of Weekend Herald readers. An indispensable guide to weekend life, the content is bright, breezy and uplifting. Style Presence Weekend Weekend Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $24,129.54 $23,526.30 $22,923.06 $22,319.82 $21,716.58 $21,113.34 Full Page 366x254 8x8 $13,467.65 $13,130.96 $12,794.27 $12,457.57 $12,120.88 $11,784.19 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $14,814.41 $14,444.05 $14,073.69 $13,703.33 $13,332.97 $12,962.61 10% Half Page Vertical 366x126 8x4 $6,803.97 $6,633.87 $6,463.77 $6,293.67 $6,123.57 $5,953.47 3% Half Page Horizontal 182x254 4x8 $6,803.97 $6,633.87 $6,463.77 $6,293.67 $6,123.57 $5,953.47 3% Junior Page 274x190 6x6 $7,575.55 $7,386.16 $7,196.77 $7,007.39 $6,818.00 $6,628.61 0% Tower 366x94 8x3 $5,102.98 $4,975.40 $4,847.83 $4,720.25 $4,592.68 $4,465.10 3% Lower Banner 136x254 3x8 $5,102.98 $4,975.40 $4,847.83 $4,720.25 $4,592.68 $4,465.10 3% Third Page Island 228x126 5x4 $4,252.48 $4,146.17 $4,039.86 $3,933.54 $3,827.23 $3,720.92 3% Quarter Page Vertical 366x62 8x2 $3,437.06 $3,351.13 $3,265.20 $3,179.28 $3,093.35 $3,007.42 2% Quarter Page Horizontal 90x254 2x8 $3,437.06 $3,351.13 $3,265.20 $3,179.28 $3,093.35 $3,007.42 2% Quarter Page Island 182x126 4x4 $3,437.06 $3,351.13 $3,265.20 $3,179.28 $3,093.35 $3,007.42 2% Eighth Page Vertical 182x62 4x2 $1,736.06 $1,692.66 $1,649.26 $1,605.86 $1,562.46 $1,519.06 1% Eighth Page Horizontal 44x254 1x8 $1,736.06 $1,692.66 $1,649.26 $1,605.86 $1,562.46 $1,519.06 1% Eighth Page Island 90x126 2x4 $1,736.06 $1,692.66 $1,649.26 $1,605.86 $1,562.46 $1,519.06 1% Sixteenth Page Vertical 182x30 4x1 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Sixteenth Page Horizontal 44x126 1x4 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Square Small 90x62 2x2 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Per module 44x30 1x1 $219.20 $213.72 $208.24 $202.76 $197.28 $191.80 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size (h x w / mm) Dominance Weekend Herald Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $6,137.60 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $30,161.92 $29,407.87 $28,653.82 $27,899.78 $27,145.73 $26,391.68 25% Outside Back Page 366x254 8x8 $17,507.94 $17,070.24 $16,632.55 $16,194.85 $15,757.15 $15,319.45 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. 21 Reader profile: • One ad in Saturday Driven will reach 142,000 readers • • 35% of Saturday Driven readers are business decision makers 76% of Saturday Driven readers use their daily newspaper to decide where to buy from Compact Size Size Modules Dominance (h x w / mm) Impact Driven covers a wide range of content including motorsport, new car reviews, model launches, technical articles, personal pieces, celebrity stories, quizzes and quirk. The magazine is also the place to research, buy, view or sell vehicles – it’s the go-to guide for the best car deals in town. Style Impression Driven Driven Presence Weekend Herald Size discount 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $22,621.44 $22,055.90 $21,490.37 $20,924.83 $20,359.30 $19,793.76 Full Page 366x254 8x8 $12,625.92 $12,310.27 $11,994.62 $11,678.98 $11,363.33 $11,047.68 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $13,888.51 $13,541.30 $13,194.09 $12,846.87 $12,499.66 $12,152.45 10% Half Page Vertical 366x126 8x4 $6,378.72 $6,219.25 $6,059.78 $5,900.32 $5,740.85 $5,581.38 3% Half Page Horizontal 182x254 4x8 $6,378.72 $6,219.25 $6,059.78 $5,900.32 $5,740.85 $5,581.38 3% Junior Page 274x190 6x6 $7,102.08 $6,924.53 $6,746.98 $6,569.42 $6,391.87 $6,214.32 0% Tower 366x94 8x3 $4,784.04 $4,664.44 $4,544.84 $4,425.24 $4,305.64 $4,186.04 3% Lower Banner 136x254 3x8 $4,784.04 $4,664.44 $4,544.84 $4,425.24 $4,305.64 $4,186.04 3% Third Page Island 228x126 5x4 $3,986.70 $3,887.03 $3,787.37 $3,687.70 $3,588.03 $3,488.36 3% Quarter Page Vertical 366x62 8x2 $3,222.24 $3,141.68 $3,061.13 $2,980.57 $2,900.02 $2,819.46 2% Quarter Page Horizontal 90x254 2x8 $3,222.24 $3,141.68 $3,061.13 $2,980.57 $2,900.02 $2,819.46 2% Quarter Page Island 182x126 4x4 $3,222.24 $3,141.68 $3,061.13 $2,980.57 $2,900.02 $2,819.46 2% Eighth Page Vertical 182x62 4x2 $1,627.56 $1,586.87 $1,546.18 $1,505.49 $1,464.80 $1,424.12 1% Eighth Page Horizontal 44x254 1x8 $1,627.56 $1,586.87 $1,546.18 $1,505.49 $1,464.80 $1,424.12 1% Eighth Page Island 90x126 2x4 $1,627.56 $1,586.87 $1,546.18 $1,505.49 $1,464.80 $1,424.12 1% Sixteenth Page Vertical 182x30 4x1 $813.78 $793.44 $773.09 $752.75 $732.40 $712.06 1% Sixteenth Page Horizontal 44x126 1x4 $813.78 $793.44 $773.09 $752.75 $732.40 $712.06 1% Square Small 90x62 2x2 $813.78 $793.44 $773.09 $752.75 $732.40 $712.06 1% Per module 44x30 1x1 $205.50 $200.36 $195.23 $190.09 $184.95 $179.81 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size Dominance (h x w / mm) For Wednesday Driven rates use page 13. Insertions Per Annum (Discount) (1-5) Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $5,754.00 N/A N/A N/A N/A N/A 75% First Double Page Spreadv 366x254 (2) 8 x 16 $28,276.80 $27,569.88 $26,862.96 $26,156.04 $25,449.12 $24,742.20 25% Outside Back Page 366x254 8x8 $16,413.70 $16,003.35 $15,593.01 $15,182.67 $14,772.33 $14,361.98 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Classifieds pricing Source: Nielsen Consumer and Media Insights, Apr 11 – Mar 12, AP15+ 22 Day Publication Casual rate per col/cm Casual rate per line Saturday Motoring inc. Saturday Driven $51.17 $6.00 Rates, errors and omissions subject to change. Credible, concise and covering the latest breaking news stories, Herald on Sunday contains the perfect blend of hard news, entertaining columnists and up-lifting stories from New Zealand and abroad. The Herald on Sunday sports section is a significant part of the paper and a comprehensive guide to the weekend’s sport. It contains expert analysis, the latest results and entertaining perspectives from the country’s best sports writers. Reader profile: • An ad in this section of the Herald on Sunday will be seen by 354,000 readers • 71% of EGN and sport readers are either an equal or main household shopper • 80% of readers use their daily paper to decide where to buy from Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+ 23 Compact Size Size Modules Impression Dominance (h x w / mm) Impression Herald on Sunday is read by 394,000 people each week, and is the best read Sunday newspaper in the Northern Region, with 367,000 readers living North of Taupo. Style Presence Early General News and Sport (Main Section) Early General News and Sport (Main Section) Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $19,273.91 $18,792.06 $18,310.21 $17,828.36 $17,346.52 $16,864.67 Full Page 366x254 8x8 $10,757.53 $10,488.59 $10,219.65 $9,950.71 $9,681.78 $9,412.84 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $5,434.79 $5,298.92 $5,163.05 $5,027.18 $4,891.31 $4,755.44 10% Half Page Vertical 366x126 8x4 $5,434.79 $5,298.92 $5,163.05 $5,027.18 $4,891.31 $4,755.44 3% Half Page Horizontal 182x254 4x8 $4,076.10 $3,974.19 $3,872.29 $3,770.39 $3,668.49 $3,566.58 3% Junior Page 274x190 6x6 $4,076.10 $3,974.19 $3,872.29 $3,770.39 $3,668.49 $3,566.58 0% Tower 366x94 8x3 $3,396.75 $3,311.83 $3,226.91 $3,141.99 $3,057.07 $2,972.15 3% Lower Banner 136x254 3x8 $2,745.41 $2,676.78 $2,608.14 $2,539.51 $2,470.87 $2,402.23 3% Third Page Island 228x126 5x4 $2,745.41 $2,676.78 $2,608.14 $2,539.51 $2,470.87 $2,402.23 3% Quarter Page Vertical 366x62 8x2 $2,745.41 $2,676.78 $2,608.14 $2,539.51 $2,470.87 $2,402.23 2% Quarter Page Horizontal 90x254 2x8 $1,386.71 $1,352.04 $1,317.38 $1,282.71 $1,248.04 $1,213.37 2% Quarter Page Island 182x126 4x4 $1,386.71 $1,352.04 $1,317.38 $1,282.71 $1,248.04 $1,213.37 2% Eighth Page Vertical 182x62 4x2 $1,386.71 $1,352.04 $1,317.38 $1,282.71 $1,248.04 $1,213.37 1% Eighth Page Horizontal 44x254 1x8 $693.36 $676.02 $658.69 $641.35 $624.02 $606.69 1% Eighth Page Island 90x126 2x4 $693.36 $676.02 $658.69 $641.35 $624.02 $606.69 1% Sixteenth Page Vertical 182x30 4x1 $693.36 $676.02 $658.69 $641.35 $624.02 $606.69 1% Sixteenth Page Horizontal 44x126 1x4 $175.09 $170.71 $166.34 $161.96 $157.58 $153.20 1% Square Small 90x62 2x2 $693.34 $676.01 $658.67 $641.34 $624.01 $606.67 1% Per module 44x30 1x1 $175.09 $170.71 $166.33 $161.95 $157.58 $153.20 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size (h x w / mm) Dominance Herald on Sunday Impact Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 50x254 Set Size $4,464.80 N/A N/A N/A N/A N/A First Double Page Spread 366x254 (2) 8 x 16 $24,092.38 $23,490.07 $22,887.76 $22,285.46 $21,683.15 $21,080.84 25% First Full Page 366x254 8x8 $16,136.29 $15,732.89 $15,329.48 $14,926.07 $14,522.66 $14,119.26 20% Other Full Page Prior Page 20 366x254 8x8 $13,984.79 $13,635.17 $13,285.55 $12,935.93 $12,586.31 $12,236.69 30% Front Of Section 90x254 2x8 $4,118.12 $4,015.16 $3,912.21 $3,809.26 $3,706.31 $3,603.35 50% 155% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. With strong overall appeal to Herald on Sunday’s core reader segments, Living enables you to reach a large audience of relaxed Sunday readers in targeted and uplifting environments. Sunday Homes features at the back of Living. For rates, see page 27. Compact Size Size Modules Dominance (h x w / mm) Impact Living is the Herald on Sunday’s newest magazine designed to meet the needs of Sunday readers. Living combines articles on Travel, Gardening and DIY, alongside Sunday Homes. Style Impression Living Living Presence Herald on Sunday Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $15,080.96 $14,703.94 $14,326.91 $13,949.89 $13,572.86 $13,195.84 Full Page 366x254 8x8 $8,417.28 $8,206.85 $7,996.42 $7,785.98 $7,575.55 $7,365.12 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $9,259.01 $9,027.53 $8,796.06 $8,564.58 $8,333.11 $8,101.63 10% Half Page Vertical 366x126 8x4 $4,252.48 $4,146.17 $4,039.86 $3,933.54 $3,827.23 $3,720.92 3% Half Page Horizontal 182x254 4x8 $4,252.48 $4,146.17 $4,039.86 $3,933.54 $3,827.23 $3,720.92 3% Junior Page 274x190 6x6 $4,734.72 $4,616.35 $4,497.98 $4,379.62 $4,261.25 $4,142.88 0% Tower 366x94 8x3 $3,189.36 $3,109.63 $3,029.89 $2,950.16 $2,870.42 $2,790.69 3% Lower Banner 136x254 3x8 $3,189.36 $3,109.63 $3,029.89 $2,950.16 $2,870.42 $2,790.69 3% Third Page Island 228x126 5x4 $2,657.80 $2,591.36 $2,524.91 $2,458.47 $2,392.02 $2,325.58 3% Quarter Page Vertical 366x62 8x2 $2,148.16 $2,094.46 $2,040.75 $1,987.05 $1,933.34 $1,879.64 2% Quarter Page Horizontal 90x254 2x8 $2,148.16 $2,094.46 $2,040.75 $1,987.05 $1,933.34 $1,879.64 2% Quarter Page Island 182x126 4x4 $2,148.16 $2,094.46 $2,040.75 $1,987.05 $1,933.34 $1,879.64 2% Eighth Page Vertical 182x62 4x2 $1,085.04 $1,057.91 $1,030.79 $1,003.66 $976.54 $949.41 1% Eighth Page Horizontal 44x254 1x8 $1,085.04 $1,057.91 $1,030.79 $1,003.66 $976.54 $949.41 1% Eighth Page Island 90x126 2x4 $1,085.04 $1,057.91 $1,030.79 $1,003.66 $976.54 $949.41 1% Sixteenth Page Vertical 182x30 4x1 $542.52 $528.96 $515.39 $501.83 $488.27 $474.71 1% Sixteenth Page Horizontal 44x126 1x4 $542.52 $528.96 $515.39 $501.83 $488.27 $474.71 1% Square Small 90x62 2x2 $542.52 $528.96 $515.39 $501.83 $488.27 $474.71 1% Per module 44x30 1x1 $137.00 $133.58 $130.15 $126.73 $123.30 $119.88 0% Size Modules 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) Premium positions Style Compact Size Dominance (h x w / mm) Insertions Per Annum (Discount) (1-5) 6-11 (2.5%) 12-23 (5%) Loading (already applied) Front Page Solus 90x254 2x8 $3,836.00 N/A N/A N/A N/A N/A 75% First Double Page Spread 366x254 (2) 8 x 16 $18,851.20 $18,379.92 $17,908.64 $17,437.36 $16,966.08 $16,494.80 25% Outside Back Page 366x254 8x8 $10,942.46 $10,668.90 $10,395.34 $10,121.78 $9,848.22 $9,574.66 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Source: Nielsen Consumer and Media Insights. Apr 11 – Mar 12, AP15+ 24 Rates, errors and omissions subject to change. On the back of View, the hugely popular SPY section is also a major drawcard, with all the best stories from local and international stars to keep you entertained. View stays on coffee tables all week. Reader profile: • 56% of View readers are female • • They are 70% more likely than the population to have a household income of $120K+ One ad in View will be seen by 273,000 readers each week Source: Nielsen Consumer and Media Insights. Apr 11 – Mar 12, AP15+ 25 Compact Size Size Modules Dominance (h x w / mm) Impact View features all the latest celebrity gossip, interviews with our favourite personalities and the low-down on the newest movies, music and television shows to watch out for. View also contains full seven-day digital and free-to-air TV listings. Style Impression View View Presence Herald on Sunday Insertions Per Annum (Discount) Size discount (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) 14% Double Page Spread 366x254 (2) 8 x 16 $12,064.77 $11,763.15 $11,461.53 $11,159.91 $10,858.29 $10,556.67 Full Page 366x254 8x8 $6,733.82 $6,565.48 $6,397.13 $6,228.79 $6,060.44 $5,892.10 4% Dbl Page Spread Half Horizontal 182x254 (2) 4 x 16 $7,407.21 $7,222.03 $7,036.85 $6,851.67 $6,666.49 $6,481.31 10% Half Page Vertical 366x126 8x4 $3,401.98 $3,316.93 $3,231.88 $3,146.84 $3,061.79 $2,976.74 3% Half Page Horizontal 182x254 4x8 $3,401.98 $3,316.93 $3,231.88 $3,146.84 $3,061.79 $2,976.74 3% Junior Page 274x190 6x6 $3,787.78 $3,693.08 $3,598.39 $3,503.69 $3,409.00 $3,314.30 0% Tower 366x94 8x3 $2,551.49 $2,487.70 $2,423.91 $2,360.13 $2,296.34 $2,232.55 3% Lower Banner 136x254 3x8 $2,551.49 $2,487.70 $2,423.91 $2,360.13 $2,296.34 $2,232.55 3% Third Page Island 228x126 5x4 $2,126.24 $2,073.08 $2,019.93 $1,966.77 $1,913.62 $1,860.46 3% Quarter Page Vertical 366x62 8x2 $1,718.53 $1,675.56 $1,632.60 $1,589.64 $1,546.68 $1,503.71 2% Quarter Page Horizontal 90x254 2x8 $1,718.53 $1,675.56 $1,632.60 $1,589.64 $1,546.68 $1,503.71 2% Quarter Page Island 182x126 4x4 $1,718.53 $1,675.56 $1,632.60 $1,589.64 $1,546.68 $1,503.71 2% Eighth Page Vertical 182x62 4x2 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Eighth Page Horizontal 44x254 1x8 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Eighth Page Island 90x126 2x4 $868.03 $846.33 $824.63 $802.93 $781.23 $759.53 1% Sixteenth Page Vertical 182x30 4x1 $434.02 $423.17 $412.32 $401.46 $390.61 $379.76 1% Sixteenth Page Horizontal 44x126 1x4 $434.02 $423.17 $412.32 $401.46 $390.61 $379.76 1% Square Small 90x62 2x2 $434.02 $423.17 $412.32 $401.46 $390.61 $379.76 1% Per Module 44x30 1x1 $109.60 $106.86 $104.12 $101.38 $98.64 $95.90 0% Size Modules Premium positions Style Compact Size (h x w / mm) Impression Outside Back Page 90x254 2x8 Insertions Per Annum (Discount) Loading (1-5) 6-11 (2.5%) 12-23 (5%) 24-35 (7.5%) 36-47 (10%) 48+ (12.5%) (already applied) $2,234.09 $2,178.23 $2,122.38 $2,066.53 $2,010.68 $1.954.83 30% Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST. Rates, errors and omissions subject to change. Monday to Sunday Herald Classifieds What are Classifieds? Column Centimetre Advertising Sizes Cost of Column Centimetre Advertising Rates With almost one million readers every week, Herald Classifieds are a proven and effective means of reaching Aucklanders. Along with some modular advertising options, Classified sections (Herald Homes, Commercial Property, Driven, Employment, Classifieds and Family Notices) also offer a column centimetre advertising format. This Classified grid, which is divided into column (width) centimetres (depth), is otherwise known as col/cm and available across both compact and broadsheet sections. To work out the price of your ad, follow the steps below: Classifieds are typically grouped and sold under the following areas of interest: • • • • • • • • • • Real Estate Motoring Employment Family Notices Public Notices Step 2: Refer to the relevant product within this rate card to locate your rate, and multiply this by your col/cm figure. eg. If you wish to place a 5x1 ad in Wednesday's edition of HeraldHomes: 5 col/cm x $49.13 = $245.65 + GST In Classifieds sections, small ad listings are also purchased by line – please see the full Classified rates later in this rate card or below. A three line minimum lineage rate applies. Personals Adult Entertainment Columns Flatmates and Flats Other Source: Nielsen Consumer and Media Insights. Apr 11 – Mar 12, AP15+ Rates Column Rates For Sale To place a classified ad, simply call us on 0800 HERALD or email classads@nzherald.co.nz. 26 Compact pages feature 8 columns and broadsheet pages have 11 columns. Please see below for the width of each column to consider when purchasing your ad. Step 1: To calculate, simply multiply the depth of your ad (in cm) by it's width (measured in the number of columns), eg. 5cm x 1 col = 5 col/cm. Compact Classifieds (mm) Broadsheet Classifieds (mm) Day Category 1 33.5 33.5 Monday Family Notices, Motoring and other classifieds $40.81 $6.00 2 68 68 Adult entertainment $6.50 3 103 103 4 137.5 137.5 5 172 172 6 206.5 206.5 7 241 Tuesday Wednesday Thursday 241 8 275.5 275.5 9 - 310 10 - 345 11 - 379.5 Friday Saturday Sunday Casual rate per col/cm - Casual rate per line Family Notices, Motoring and other classifieds $40.81 $6.00 Adult entertainment - $6.50 Family Notices and other classifieds $42.64 $6.00 Adult entertainment - $6.50 Family Notices, Motoring and other classifieds $40.81 $6.00 Adult entertainment $6.50 - Family Notices, Motoring and other classifieds $40.81 $6.00 Adult entertainment - $6.50 Family Notices and other classifieds $51.17 $6.00 Adult entertainment $7.25 Family Notices, Motoring and other classifieds $25.99 $6.00 Rates, errors and omissions subject to change. Weekend Herald and Wednesday's Herald HeraldHomes and Midweek HeraldHomes Column Rates Day Size Insertions Per Annum (Discount) Size (mm) Price 6 (2.5%) 12 (5%) 24 (7.5%) 36 (10%) 48 (12.5%) 10x36 $49.13 $47.90 $46.67 $45.44 $44.22 $42.99 Wednesday per column per line - $6.00 - - - - - Saturday per column 10x36 $59.60 $58.11 $56.62 $55.13 $53.64 $52.15 per line - $6.00 - - - - - Sunday per column 10x36 $25.99 - - - - - per line - $6.00 - - - - - Saturday’s HeraldHomes is the must-read weekend publication for anyone buying, selling or just interested in real estate, profiling a range of city and country properties on the market, and featuring information to help readers buy and sell their homes. Distributed on gloss stock in selected areas of Auckland for extra impact and appeal, HeraldHomes’ strong editorial focus on homes across the region and market trends make this a must read for both passive viewers and active home buyers. Midweek HeraldHomes in Wednesday’s Herald is a standalone lift-out, specialising in residential homes and properties less than one million dollars. With a greater Auckland distribution covering Pukekohe to Wellsford, Source: Nielsen Consumer and Media Insights. Apr 11 – Mar 12, AP15+ 27 this publication engages an audience of both passive and active homebuyers. Sunday Homes is also featured in the Herald on Sunday, as part of Living. Reader profile: • HeraldHomes attracts buyers at the top end of the market and is the Herald environment with the largest skew to household incomes over $250K • 80% of Heraldhomes readers use their daily newspaper to decide where to buy from • • 6 out of 10 readers are homeowners 155,000 read Midweek HeraldHomes each week, ensuring your advertising reaches a large number of homebuyers Rates, errors and omissions subject to change. Weekend Herald and Wednesday's Herald Weekend Herald and Wednesday's Herald Commercial Property HeraldJobs Combined with the Business section every Wednesday, and as a standalone section every Saturday, Commercial Property is a unique environment designed to give investors, both large and small, information about this specialised property market and the influences that drive it. HeraldJobs is an accurate gauge of the labour market, publishing practical advice on career advancement, the latest human resources trends and real-life career profiles, all from the points of view of both employer and employee. With separate categories for Property Investment, Properties To Let or Lease, Business Opportunities and Business for Sale, Commercial Property is a destination read. Reader profile: • Saturday Commercial Property is read by 100,000 people each week. • 85,000 investors read Wednesday Commercial Property every week. • 39% of Commercial Property readers have a household income over $100K Column Rates Reader profile: • HeraldJobs reaches 211,000 readers each week • • 41% of HeraldJobs readers are between 25 and 44 1 in 4 HeraldJobs readers are business decision makers Advertising is available in a modular and classified format. Key Appointments feature on a Wednesday, Saturday and Sunday (see modular rates on pages 7, 19 and 23 respectively). For daily Situations Vacant and Classifieds see below. Column Rates Day Publication Casual rate per col/cm Casual rate per line Day Publication Casual rate per col/cm Casual rate per line Wednesday Commercial Property $42.64 $6.00 Mon, Tues, Thurs, Fri SituationsVacant - $6.50 Saturday Commercial Property $51.17 $6.00 Wednesday SituationsVacant $47.93 $6.50 Saturday Situations Vacant $55.46 $7.25 Sunday SituationsVacant - $6.00 Source: Nielsen Consumer and Media Insights. Apr 11 – Mar 12, AP15+ 28 HeraldJobs appears in the Business section of The New Zealand Herald every Wednesday and Saturday. HeraldJobs draws the attention of both active and passive job seekers. Situations vacant also appear on a daily basis. Rates, errors and omissions subject to change. The New Zealand Herald Portfolio opportunities Digital nzherald.co.nz is one of New Zealand’s most accomplished websites winning awards and recognition on both the domestic and international stage including ‘Best Website’ and ‘Best Online News Site’ at the 2012 Canon Media Awards. It is also one of the top ten websites visited by Kiwis, reaching a highly engaged audience, that spend an average of more than 3.5 minutes on the site each time they visit*. nzherald. co.nz also has a range of Apps including the highly acclaimed iPad App and an award winning mobile site m.nzherald.co.nz, meaning readers can access the latest news wherever they are. For more information contact your account manager or visit advertise.nzherald.co.nz Inserts Inserts offer you the opportunity to advertise within The New Zealand Herald, Weekend Herald or Herald on Sunday. Prices are for single sheet only, multi sheets by negotiation. Please contact the Inserts Manager on (09) 373 6021. Casual rates per 1,000 inserts (Monday to Friday) 29 25,000 (min) to 100,000 $72.50 per 1,000 100,000+ $62.50 per 1,000 Contact us Custom Publications APN provides a complete end-to-end custom publication service including content development, design, media sales, distribution and insertion. To find out more, contact the Sales Director – Sections and Direct on (09) 373 9358. AD-hesive Notes Our AD-hesive Notes provide an innovative way for you to communicate your advertising message on a detachable note that can be adhered to the bottom right-hand corner on The New Zealand Herald and Herald on Sunday covers, or the top right-hand cover of the Weekend Herald. Contact your account manager for details. To discuss advertising opportunities with APN New Zealand please contact your Account Manager. Advertising Display Advertising (09) 373 6004 or displayads@nzherald.co.nz Classified Advertising (09) 308 0000 or classads@nzherald.co.nz Production (09) 373 6446 Account Enquiries (09) 373 6433 APN New Zealand 46 Albert Street, PO Box 32, Shortland Street Auckland 1140 New Zealand For more information about APN and its products see soldonapn.co.nz
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