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The Gisborne Herald
The Gisborne Herald reaches the majority of
Gisborne people . . .
TE NUPEPA
O TE TAIRAWH
ITI
MONDAY, JANUAR
Y 7, 2013
PAGE 2
$1.20
MAISEY
SHINES
THROUGH THE RAIN
MALIBU
DAN WINS
PAGE 6
LONGBOARDING
SERIES OPENER
SMASH
THROUGH:
54%
Midway Surf
Life
Saving competitor
s
power through
wave in a men’sa
canoe event
on
Saturday during
the Gisborne
Surf Life Saving
Championships
the weekend. over
the end of the By
first
day of the two-day
carnival, Waikanae
was threatening
Midway’s 13-year
stranglehold
on the
Ralph Morse
for top overallShield
club.
Midway, however,
came through
in the
more challenging
conditions on
Sunday to retain
the
title.
80%
STORY ON PAGE
27
‘Awesome’
rain sets
us up nicely
Picture by
Paul Rickard
Ciggies not join
but thanks for ts
publicity: rapp the
er
A RAPPER accused
of
handing out 100
cannabis
joints to the crowd
Rhythm and Vines at
is happy with the last week
promotion
created by the scandal
but said they were
just
cigarettes.
A YouTube video
Diaz Grimm giving showing
he claimed were out what
attracted several joints had
hits on before it thousand
was
removed yesterday.
by Murray Robertson
Weekly (typical readership)
In an average week 80% of people in the
Gisborne region aged 15 years and over will
read at least one edition of The Gisborne
Herald. That is 28,000 people.
PAGE 2
TOMORROW
Daily (typical readership)
On an average day 54% of people aged
15 years and over will read The Gisborne
Herald. That is 19,000 people.
the schedule
RAIN in the
companies areprices that the meat
past 24 hours
DJ GRIMM
set up the district
A Herald on Sunday
paying.
Positives outweigh
has
“Up till Christmas
story
for a more
the negatives
productive and
said police said
is the generall
festival had ended.
there were
quite a lot
profitable season
overall comment.
farmers and
investigating andthey were
The squash harvest
for rid of as of farmers trying to get
“So now we need “
croppers.
much
to look at
has started
follow for the Newcharges could how it happened,
and it is believed
More than
in preparatio stock as they could
Zealand
the wet ground
was recorded 30 millimetres of rain
rapper.
may delay harvesting
importantly how and most
but the stock n for a dry summer,
to prevent it
a day or
flats and moreon the Poverty Bay
Neither the musician
That aside, a
happening in future,”
no doubt slow coming forward will
than 40mm in
squash industrytwo.
nor his
hill country.
manager returned
spokesman says
up
the
“We do not condoneshe said.
Mr Jex-Blake quite a bit now.”
calls from
it is very valuable
the Herald on Sunday
drug
Federated Farmers
use at our festival
effect of getting says the cumulative rain. “Great, absolutely, we’re
but Diaz
provincial
and do work
president Peter
Grimm posted on
with it.”
follow-on rain
happy
closely
is the
“awesome rain, Jex-Blake says it is real value.
page and Twitter his Facebook will be with police on this. We
The second
having a full debrief
Croppers mirror
on from what definitely, following
“They were only last night that both gate
the season is squash shipment of
about the increasedhis comments
cigarettes —
we
due for shipping
security and stagewith
Wanted
Tauranga
“It should set got 10 days ago”.
out
some
management
value for their
of
shortly.
extra
production.
.”
really well for the district up
Thanks NZ Herald.” promo —
The welcome
The Herald on
A spokesman
moisture has
weeks, which the next four to six
after a dry December
The post has received
for Cedenco
come
one festival-goerSunday said
says
is obviously
claimed online
and dry start
time for farming.”
Facebook ‘likes’
a critical rain it was looking dry and Foods
to this month.
the
joints
and support
were made up of
would have freshened the
from fans.
Mr Jex-Blake
In the past
leaf
rather than the
more potent
the district had says some parts of the sweetcorn and tomato up
been just five 40 days, there have
The Herald on
“skunk” or hydroponic
crops
been on tenterhook considerably.
and the rain
spoke to RhythmSunday
forms of
amount of rainwet days when the
the drug.
s
will
and
The
has
instil
Vines
company’s sweetcorn
been over
a lot of
confidence into
spokeswoman
The
Before the festival,
Sara
is due to get
the store market.
harvest when best was on December 1mm.
police
who said the incidentCairney
under way shortly.
“It will recreate
23
announced
just under
$1.20a crackdown
“Gisborne
more demand
store stock and
show and the video at the
the rainfall for 17mm fell, most of
drug use. On Saturday on
for our growing has been the driest
it should underpin
that month.
of
23, 2013
could have been footage
areas and the
a police
spokesperson told
the flats is well-receiv
WEDNESDAY,
rain onJANUARY
attract attention. a stunt to
on Sunday: “we the Herald
ed,” he says.
O TE TAIRAWHITI
GISBORNE
TE NUPEPA
Organisers only
RUATORIA
the situation andare aware of
CONTINUED ON
became
WAIROA
are looking
aware of the incident
PAGE 3
into what, if anything,
Local
6
after the
PAGENews
can be
...... 1-5
done.”
Business
BIGGER
BETTER
Strong readership every day
043005
>
ated
Cabinet rejuvbyen
‘fresh faces’
Two ministers replaced
ACC minister.
are among
his old jobs,
as potential leaders,
He has not got back Government.
important that tippedpromoted.
“For National, it is very . . . that there
Environment and Local and Housing
those
named:
Key’s
He has Conservation Smith would
Two new ministers were
WELLINGTON — John
we have constant renewal
Dr
Michael
through.”
of Simon Bridges,
and Mr Key indicated responsibility for
National’s senior whip
are fresh faces coming for National’s
ministerial promotion
and Nikki
and Jonathan
assume
It was also important
Woodhouse, outside Cabinet,
Nikki Kaye, Amy Adamsrejuvenate and
mix of people with
to
housing affordability.
straight into Cabinet.
longevity to have that
Coleman is designed
opportunity for Kaye Woodhouse’s whip
Party Cabinet
David Carter is set to
Mr
experience and to provide
They have been
modernise the National
by
be elected Speaker next
role is likely to be taken
before next year’s election.
good ministers but
to Helen Clark’s
in terms of ages others.
whip
Thursday to replace
“If I was to look back I don’t think she Taupo MP and junior
He wants to mix it up
and
other Lockwood Smith, who
give
the
experience,
to
when
Minister,
want
I
Louise Upston
time as Prime
and years of political
represent the
terribly well very
is leaving to be high
party caucus meets next
renewed her Cabinet
Mr Bridges and Ms Kaye
people a chance
necessity.”
commissioner in London.
Tuesday.
often — and only by disarray for the
party’s new generation. reshuffle took
defended his
Tim
Key
in
PM’s
MP
Mr
the
West
of
Labour
left
extent
Hamilton
That
The
Minister
least the two
years, he said.
decision to keep Education
Macindoe is tipped to
many by surprise, not
he required past four
despite the
to making sure
“I am very committed and depth
Hekia Parata in place year, including
become junior whip.
ministers whose resignations
will
Wilkinson.
of last
upheavals
His and Ms Kaye’s appointment
major
there is a strong breadth of their
— Phil Heatley and Katejob and done
school
select committees
class sizes and Christchurch
They had done a good But it was time
leave vacancies on two and electoral.
of talent at various stages
through Cabinet.”
restructuring.
— education and justicereturned to the
development coming Mr Heatley had
nothing wrong, he said. talent in the
but she had
She had made mistakes
Nick Smith has been March after he
Kate Wilkinson and
to make room for other
he said.
but had pledged
last
got a lot of things right, SEE ALSO PAGE 6
Cabinet. He resigned 2010 supporting
both been disappointed from the back
Cabinet.
to make a
years
TE
“team players”
NUPEPA
“They have had four
wrote a testimonial in the time he was
O TE to remain
have been good
At
they understood his thinking.
a friend’s ACC claim.
bench and ITI
great contribution. Theygive other people TAIRAWH
both
Bridges,
to
Amy Adams and Mr
ministers but I want
THURSDAY,
Classifieds ... 26-31
....... 21-22
FEBRUA
Farming RY
a chance.
............13
14,
............ 32-36
‘
TOMORROW
GISBORNE
RUATORIA
WAIROA
Local News ...... 1-5
Births & Deaths ...4
National.......... 6-12
FORMER
Business
Opinion ..............14
World............ 15-18
MAYOR
’
2013 Sport
Television ...........23
Racing ...........24,25
Weather .............35 9 771170
SUPPORT
FOR LIVING
WAGE
LIES HERE
PAGES 9-11
58%
>
043005
$1.20
DRUMMER KEEPIN
G
THE BEAT
THE GUIDE
PAGES 23-26
CLASSIC
COMPETITIO IN
54%
52%
9 771170
BACK PAGE
in preparation for the
at Showgrounds Park
rail in place on a fence the North Island will compete in show
Amanda Larsen put a
Zealand
PAGE 2
51%
BLACK CAPS
Racing ................
22
Sport ............
23-28
Weather .............27
............ 20-21
grand
Larsen
classes over the three-day
rider class and pony
jumping and show hunter Showjumping Competition, the junior
FEI Children’s International
80%
54%
............11
Opinion ..............1
2
World............
13-15
the 2013 New
Chick Bridge (left) and horse-and-rider combinations from throughout
Zealand League jump, Picture by Dave Thomas
OF THREE:
360
COUNT Championships,
Bayer World Cup New
starting on Friday. About
ON THE
events include the FEI
tomorrow.
championships. Feature
prix. Preview in The Herald
Sawmilling Equestrian
Readership at The Gisborne Herald is strong on any day of the week, and almost all
residents will read at least one edition of the newspaper each week.
56%
HISTORIC WIN TO THE
50-50 CHANCE
WHITE ISLAND
Classifieds ..
16-18
Television ...........19
MIGHT ERUPT
Voice
Births & Deaths
...4
National.... 6-10,
18
R&V
PLANNED
The Gisborne Herald is a daily
newspaper that has served the
Gisborne and East Coast region
since 1874.
While the paper’s strength is local
news, The Herald also has extensive
coverage of sport, national,
international and business news,
six days a week, as well as regular
youth, motoring, farming and arts
and entertainment sections.
The Gisborne Herald is read daily
by 54 percent of the region’s
population aged 15 years and over,
and in any given week 80 percent
of people will read at least one
edition of The Gisborne Herald.
N:
Close to perfect
conditions met weather
for the first dayanglers
of the
Gisborne
Sports Fishing Tatapouri
Eastland PortClub’s big
Marlin Hunt this Tuna and
morning.
Transporter Steve
McCafferty,
Bartender, hasin his boat
taken the
day off to have
a day’s
fishing and try
to
win
the
$50,000 cash
and prizes
up for grabs.
might not be Bartender
and flashest the biggest
boat on the
water today
but
classic boat the little
does have
quite a story
— and while behind it
the name
might allude
to
occasionally the beers
consumed
on the boat,
it is
the name of in fact
the boat
design.
52%
Full story page
3
Picture by Dave
Thomas
Where they w
ant
to be
‘Third wave’ of
tourists enjoy
the weather
by Louise Hegarty
plenty of disposable
CHANGIN
“Of course, with income.
tourism and G patterns in summer
the long spell
Gisborne, Marty
the great weather,
people are staying
weather are
of good
van der Velde,
helping to boost
also noticed
for longer.”
has
Mr Monteith
economy, say
a
the Gisborne
but the number
demographic. change in the tourist
tourism and
the Gisborne says visitor numbers to
of people eating
operators.
hospitality
not dropped
i-Site have
out has
“At this time
off
been “consisten
Gisborne now
of year we are
“The numbersat all since then.
getting
with a Tourism tly strong”,
we are doing
holidaymakers, enjoys three waves of
lots of motor
good as over
now are as
says Tourism
the
survey showing Eastland
commercial manager
and wealthy home owners
Eastland
Portside Hotel new year.”
The numbers
people in the
percent increasea 14
general manager
Older, more affluent Darryl Monteith.
we
35-60 age group.
Gerritse says
are doing now
Joan
accommodation in private
the mood, as
couples arrive
wake of families
“They’re really
number of visitors,
are
well as the
in
since last
the
and
year.
as good as over
has been excellent.
“After the Rythmn festival-goers.
in Gisborne winesinterested
“The numbers
the they’re
but
and Vines crew
“Another
are definitely
off, families and
new year
also buying French time of year.
up for this
head contributo major
freedom campers
here enjoying
champagne —
r to the local
“There are more
are
our wonderful
even
economy
their
happy people
“Then, when
casual clothes
coastline.
are
as lots of people
are pretty
home visitors,the motor
are discoverin around
empty-nesters school goes back, the
flash.”
of paradise.
g this slice
underestimate and it’s really easy to
without kids and people travelling
The current
“And with the
how much they
tourists also
arrive . . . and
wave
says
of
good
Mr
spend,”
like
they have
weather there
Monteith.
restaurant owner to dine out, says USSCO more domestic travellers
are
Owner and manager
— if you look
the weather
“We get busy Thomas Boyce.
of Liquorland
map,
as to where you it’s not rocket scienceat
when there are over New Year, of course,
would want to
so many people
be.”
in town,
‘
’
AIR*
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
RUATORIA
WAIROA
Local News ......
1-5
Births & Deaths
...4
National..........
6-12
Business ............13
Opinion ..............1
4
World............
15-17
Classifieds ...
18-20
Television ...........21
Racing ..........
22-27
The Guide ...
23-26
Sport ............
28-32
Weather .............31
PAGE 3
228GH008-12E
TOMORROW
CONTINUED ON
GISBORNE
9 771170
043005
The Gisborne Herald was
New Zealand’s first compact
daily newspaper – the
format is hugely popular
with readers.
>
Wkly Cvg
* Average Issue Readership
89% of our readers read no other
daily newspaper
54%
The Gisborne Herald is the only
publication that reaches most of the
people in the Gisborne region.
50%
7%
8%
2%
2%
Gisborne Herald
Gisborne Herald
only
Dominion Post
Dominion Post
only
NZ Herald
NZ Herald
only
Source: Nielsen Consumer and Media Insights (2-Year Regional Database Q1 2011 to Q4 2012)
2 THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION
Readership
80% or 28,000 people in The
Gisborne Herald circulation
area read The Gisborne Herald
in a typical week.
Source: Nielsen Consumer and
Media Insights (2-Year Regional
Database Q1 2011 to Q4 2012),
people aged 15 years and over
Circulation
Average net circulation
(Jan-Dec 2012) 7064
Source: NZ Audit Bureau of
Circulation
Distribution area
East Coast of North Island
from Wairoa in the south to
Hicks Bay in the north and as
far inland as Motu.
NE
THE GISBOR
2013
MAY. 2-8,
HERAL D ::
Advertising rates
(news section)
$8.40
1/2 Page
$2,688
$1,344
1/4 Page
autowatch
Rauuira
g leader Ngaa
life of emergindebut in Berlin.
e year in the
about a formativ
the documentary’s
Boy Genius —
ne said after
The film Maori Minister”, Variety magazi
AWAKENING:
Prime
A POLITICAL New Zealand’s future
well be profiling
$672
n way
Making his ow
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Rate
Discount
Full Page
1/2 Page
1/4 Page
$2,500-$4,999
$5,000-$9,999
$10,000-$14,999
$15,000-$19,999
$20,000-$29,999
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$40,000-$49,999
$50,000-$74,999
$75,000+
$7.56
$7.14
$6.72
$6.30
$5.88
$5.46
$5.04
$4.62
$4.20
10%
15%
20%
25%
30%
35%
40%
45%
50%
$2,419.20
$2,284.80
$2,150.40
$2,016.00
$1,881.60
$1,747.20
$1,612.80
$1,478.40
$1,344.00
$1,209.60
$1,142.40
$1,075.20
$1,008.00
$940.80
$873.60
$806.40
$739.20
$672.00
$604.80
$571.20
$537.60
$504.00
$470.40
$436.80
$403.20
$369.60
$336.00
5
7
WONDERLAND
y 26, 2013
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E
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at Yale) — “may
Picture supplied
Reviews
▲ The
Maori
doco? Then
■ Love a goodis a must-see.
Boy Genuis
documentary
This fascinating
prodigy (and
follows child
student) Ngaa
16-year-old Yale wawhiti and
lly.
Rauuira Pumana
ant, said Brettke
TUESDA
es and
are 16 we Y, MAY looks
28, 2013
at the pressur tipped to
filming was signific
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r
its successes,
“I once heard our own political views,
already had
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’s first
tional
nt
Zealand
realise
Interna
The film has
cognisa
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to
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begin
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we become
the Berlina
Minister
premiering at in Germany before playing
this is the year
differences in
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winning that society around us, of
FILM
—
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Film Festiva
of the
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has
and we begin
with
te reo Maori,
at festivals aroundDocumentary at the
that.
Genius deals
the lives of others,
E is fluent in University and
we can impact
.
■ Maori Boy issue of indigenous
gong for Best
aware of how Ngaa Rauuira who at 16
award- the New Zealand Film Awards wanted
studied at Yale
the broader
subject of an
ing to
2012
“Then I met ately political. So we
says she always
has been the but the Wairoaminorities attempt
But Brettkelly “six-foot five, charismatic
culture while
ntary,
becomes passionyear, which evolved into
preserve their established
winning documeMaori “boy genius” says
l
audience.
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his life has changed
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not.
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university because
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dramatically, I am still me,” says Ngaa
nities
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he gained a degree
a New Zealand
— WALL STREET
“As a person awawhiti, star of the
— at age 13 16, he enrolled in
er
educational opportu
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journey
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overseas and (and getting As).
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A RIDE
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young man I
Maori
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the birth of hisa
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father as chapero
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into the future.” Pumanawawhiti is paving
mind
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OF DEATH
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the education
of poverty, lack lly said.
ledges the
16th year.”
same time embrac
articulate 16-year
ti, too, acknow
a
while at the studies at Te Wananga o
charismatic,
get in at the
prisons”, Brettke
Pumanawawhi timing.
since birth as
added, was to a potential
his focus
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postgraduate
old, pegged
year,” he
Her aim, she
of
Otaki. But whilefor the future,
importance of
of the making
year is a critical
Raukawa, in
future leader
— VARIETY
ground floor document his journey.
one to watch
“I feel like this ntary. “This year will
about
may make him very much in the public
leader and to
says in the docume
a kid who laughs
his past is still Boy Genius film makes
“But he’s also says, “one who simply
ON PAGE 2
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Maori
after
the
CONTIN
she
as
years
eye
mates.”
girlfriends,”
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out with his
Brettkelly
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filmmaker Pietra -old
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INSIDE
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Pumanawawhi
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▲ Insi Guide
The
c
shake the anarchi
■ He may neverVyvyan, from The
character of but these days
is
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Edmondson
comedian Adrian gentle side of
looking at a more
punk — pg 2
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Ngati Porou tee Battalion
song inspired by
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busy playing
■ They’ve been
circuit in
rs
the summer festival
now the membe
Australia, but duo Swamp Thing
of dirty blues
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are back in Gisborn
push — pg 3
new album a
ok,
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before
Long
■
Impressionist
and the like,
was already
Edouard Manet
now
and
pictures
reproducing film that tells all
there is a new 4
about it — pg
it in
decided to write
English
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a couple
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IN THE TRENC
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Battalion soldiers
2011 when their
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in
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the cousins are
Both aged 18, the late Puna Paki
The next yearthey sang their way into
of
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when
grandch
following
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wildcard semi-fin
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ht.
the NZ Got Talent
version of Moonlig
Hiruharama. Maori but, wanting
with an early
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speaking te reo to have a wide audienc
their new song
over the training
wall separating
the Turanganui
River from Eastland
on
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pet
com
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Frid
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• Excluding GST (15%)
Full Page
130502GH022
Rate
rby
86 De
Street
rne
Gisbo
(06)
867
3111
t
Bistro, Buffe
Now open
and Bar for lunch
Port.
walkway
the focus of a new
than the
when it becomes
more for Gisborne
is likely to do even
a project which
serving as a
walkway journey,
ngham looks at
highlight of the and farewell.
for waka
Marianne Gilli elopment of the late 1990s . . .
place of welcome
become a “port”Pacific
connected to this.the place for telling the
It is hoped it will
using stories
visiting
will be
can be depicted media
close to some of ama vessels and events and existing ramp. There
The first island
inner city redev
the
settlement, being
the region’s history
river
and other
tion of how the
A designer ’s interpreta
old harbour board
slipway will look
using
the
site
where
gy
stories around
voyaging vessels,of using the old winch house
t locations along
over the harbourthe story boards, digital technolo
ing, sailing
the earliest settlemen
is but
s.
$3.7 million walkway
are also visions
irangi Hill.
learn boatbuild
the old slipway could lead such as sculpture be the place where the
and on Kaiti/Tit will be a symbolic waharoathe as a place for people to
training wall to
ent that
t near
The slipway will history are outlined.
skills.
as a waka
Eventually there
first part of a developm
Heritage
on the waterfron
and navigation
a monument such
proximity to
voyaging and arrival
classed as a World
(gateway or entrance)
will be in close
Designers suggestcommemorate the original
t.
to the area being of international travellers.
The third island Toka a Taiau — The Rock of
on end to
Lone Star restauran
artwork and
envisage the waharoa
Te
Site on the map— which could be finished asof
frame standing although the final form of iwi.
the location of stood out of the river and, as
At this stage designers
local
from the skeletal
voyagers,
The walkway
that once
will highlight some
developed with
its design cues
the
tangata whenua,
—
Taiau,
be
for
take
once
will
2
s
will
was
summer
marker
PAGE
country’s
what
key
sculpture
this
early as next
Maori and
CONTINUED ON
well as being a
t milestones in
ng on port
of a crayfish, reflecting
first contact between
the most significanthe landing of the Horouta
this area. Dependi
a
was where the
a hongi.
key activity in hoped to make the slipway
history, includingof Paoa and Kiwa and the first European took place withcommemorate the
constraints, it is
will
of Captain
waka, the arrival
The second island and exchange and all the
/New Zealand
trade
landing in Aotearoa
development of
James Cook. four stages along the walkway
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Weekender
Weekender
A weekly lifestyle section with local features, fashion,
food, travel, home improvement articles and more.
Which
one are
you?
TALKING
H 3, 2012
SATURDAY, MARC
has studied,
arelle White-Ryan Oriental medicine
practised and taught
in Australia, New
for many years, and worked in Red
USA
Zealand and thein China and Japan, to become
Cross hospitals experienced practitioners in
one of the most
N
Australasia.
Saturday (Weekly)
Circulation:
12 page insert, 70GSM white paper inside the Gisborne Herald.
Printing specs:
36cm 70GSM white paper.
Advertising rates:
FACES
something
Reading faces is h, getting
we all do from birtmunication
our most basic com
huge range
signals from the shapes
of expressions andmimic so
that we learn to we reach the
e
tim
the
that by
spectrum,
other end of the
of our
our faces are a mapks have
lives. Chinese mone cues for
been reading thes
Marianne
over 3000 years.overs a local
Gillingham disc
practitioner.
Publication:
Ad size
Dimensions
Price per issue
(excl GST)
10x8
10x4
100mm deep x 260mm wide
100mm deep x 130mm wide
$940.80
$470.40
• Prices include colour
Picture
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wellbeing.
their health and the nails can indicate
deformities of
Just in the way
ciencies, certain
can indicate
nutritional defi
s, for example,
,
blood pressure
the nose and earlobe
problems or high
potential heart of the skin can indicate things
while the colour
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such as high choleste
PAGE 2
g
techniques, includin
She uses various l massage, herbs and
ns,
acupuncture, remediaa wide variety of conditio
treat
tic tool.
kinesiology to
being a key diagnos
with face reading insight into people’s
As well as giving experiences, Mienshiang
life
personality and provides a good insight into
face reading also
in Shanghai
major hospitals
She worked in studied in Tokyo, and
and
to some
and Hangshou
l acupuncturist sons,
But her
has been the persona
in Hollywood.
very big names and the lifestyle brought her
Gisborne’s surf e, where she runs a busy
back to Gisborn home at Okitu.
practice from her
ll
by Rebecca Grunwe
CONTINUED ON
cooker the
tic cooker is the
The Falcon domeswould choose for his own a
designed by
professional chef
and
again, it has been
kitchen. Then different, so are our needs
build
all
Falcon hand
chef. We are
It is in this spirit part carefully
requirements.
each
to order, with
The
every model
manufactured. ing,
ally
individu
ly appeal
tested and
that is instant
in its
unsurpassed
result – a cooker
ion,and
distinct
r that it has
designed with
ance. No wondeof Great
Chefs
professional perform
Master
the
by
been approved
Britain!
North to Alaska
Saturday, September 15, 2012
in traditional and
are available
cookers that
any kitchen.
induction range in a variety of colours to suit
, all electric and
and
lectric ovens)
wide options
fuel (Gas hobs/E in either 90cm or 110cm
come
Falcon offer dual
styles. All styles
contemporary
415 Gladstone
Road • P. 06
867 9300
Rail link
was a battle well won
SATURDAY, APRIL 7, 2012
Pathway to
WHOLENESS
SATURDAY, APRIL 14, 2012
063WE002-12T
SUMMER AHEAD
DANGEROUS COMBINATION:
This district is known for its high
and
sunshine hours, the high UV index the
the clear air around us which raisesrate.
probability of a higher skin cancer
m talks with
sooner than expected, but Marianne Gillingha
The hole in the ozone layer might be healing a won’t start falling for at least another 30 years . . .
experts who warn the high risk of melanom
Their beloved son and brother had advanced
with pale skin that doesn’t
body to
Do Thai
his
melanoma which had spread through primary
the point of becoming untreatable. The
site was never discovered.
The diagnosis was a shocker, says Norma.
and
Jason, who loved playing rugby, hunting
of their
the outdoor life, had the darkest skin
three children.
moles
His brother Matthew was covered in the
been
and she had thought he would have
more likely candidate for skin cancer. with his
dots
the
join
play
to
used
kids
“The
skin.”
She now insists Jason’s brother and sister
have regular mole mapping, which
in any moles
photographically tracks the changes
or freckles.
CONTINUED ON PAGE 2
this at
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t has been all hands on deck at Walter
Findlay’s Bakery this week as the crew more
than double their hours to keep up with
Gisborne’s demand for their traditional hot
cross buns.
By the time the last batch goes on the shelves
on Monday they will have baked around 20,000
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HAPPY EASTER: Putting the crosses on the ever-delicious hot cross buns is Walter Findlay’s production manager Matt Spencer.
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ECT Rescue Helicopter on the job.
Picture by Brennan Thomas
Two local deerhunters are urging people to support the Eastland Rescue Helicopter Trust after a
close brush with death in the backblocks. Marianne Gillingham tells their story . . .
VENUS TRANSIT
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In 1769, Captain James Cook
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transit of Venus. The explorer’s
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ongoing relationship established
between Maori and Europeans. As
a symbol of New Zealand’s dual
heritage, Tolaga Bay and Gisborne
prepare to celebrate the transit of
Venus. Mark Peters reports . . .
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packets, most with eight buns a packet, making
for around 150,000 buns since they first started
baking them nine weeks ago.
The demand reached a peak this week,
when they have been turning out around 2000
packets a day, keeping the bakery running for
18 hours a day compared with the usual eight.
Picture by Dave Thomas
This involves long hours for members of
the team, assisted by a few extras including
family and friends, says managing director
David Findlay. He started his own career at the
bakery as a schoolboy, helping his father and
grandfather during the Easter rush.
Technology has changed at the bakery over
L
ike most people, Gisborne farrier John
Sheridan thought he would be one of the
last people to ever need the helicopter
rescue service, having been on many successful
hunting expeditions with no adverse incidents.
But that changed about a week ago, when he
almost died, somewhere in the back of beyond,
deer hunting in rugged hill country inland from
Tolaga Bay.
He was taking his friend and fellow hunting
enthusiast Alain Jorion on a trip for the start of
the roar, the first for Alain after having a lung
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removed due to cancer (despite having never
smoked).
The pair were returning to their quad bike
500 metres below their hunting spot, when they
stopped for a final roar in case there was still a
stag around who might reply.
While John was having a smoke, Alain
noticed a stream of blood coming from below
his wet weather gear.
John’s boot was full of blood and there was a
puddle of it in the wet grass where he stood.
As Alain drew John’s attention to it, John
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“He made groans like I had never heard
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After what seemed like minutes, John
mumbled something about Alain taking his
overalls off to stop the bleeding, which was
profuse.
Discovering a bad wound below John’s knee,
Alain applied a tourniquet with a piece of
string.
Alain knew John had a cellphone but had
2012
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TE REO CHAMPS: Kaiti School principal Billie-Jean Potaka-Ayton and teachers Mandy Owen, Viki Lee and Moana Houkamau with taonga won at the Maori Language Week awards
134WE005-11T
evening last year. The supreme team encourages the district to Arohatia te reo — cherish the Maori language.
Anna, Sue and Kathy who plan to get fi
tter for some of their family sports endeavours
W
this summer.
hen you maranga mai (wake up) on
Monday morning tune your taringa
(ears) and ngutu (lips) in to Maori
Language Week, say the children and staff
at Kaiti School, the supreme winners of the
nation’s Maori Language Awards 2011.
and
Among them they have seven children“me”
get
hectic lives, often making it hard to to give
time for personal fitness. They decidedthe babyPukuBusters a go so they could share
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they believe there will be at least two
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has long
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been a soccer player but wants to give
like Zumba a go.
Taha
Sue and Kathy tried Body Attack at
killed
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them.
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6 THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION
any of the hundreds of people
attracted to the Farmers’ Market are
visitors getting a taste of Gisborne,
but the core customers are still the local
regulars.
Going to the Farmers’ Market has become
a weekly ritual for many, including Helayna
Ruifrok, who brings her three children there
most weekends.
“I prefer to buy our veges here because I
know they are grown locally and they are fresh,
like this broccoli, which I know was picked
early this morning,” she says, holding up a very
good head of it.
“I don’t like buying stuff that’s trucked in
from elsewhere and even from overseas, and you
get better value for money here,” Helayna
says.
The fresh, affordable and local factor is the
biggest attraction, but there is much more here
than fruit and veges.
Many people also come to the markets as a
saturday 1st december
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They were also an award recipient in 2010.
Maori Language Commission chief executive
Glenis Philip-Barbara said Kaiti School’s
winning entry was “special and inspiring” and
the “spirit of manaakitanga (the 2011 theme)
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“Cherishing te reo is a part of our daily
routine . . . it is who we are. We learn it, live it,
love it,” she says.
Kaiti School won a category award and the
top overall award for Maori Language Week
last year.
Comfort is...
about getting fit and staying
felt that
Kathy, who as a health board member
she should be ‘‘walking the talk”.
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Arohatia te reo — cherish the Maori
language is this year’s theme for the national
awareness promotion and Kaiti School
principal Billie-Jean Potaka-Ayton encourages
Tairawhiti people to take part in the 2012
celebration.
203WE001-12T
training are the McVey sisters (from left)
Picture by Dave Thomas
Gisborne Herald reporter Alice Te Puni speaks to Maori Language champions from Tairawhiti as
Te Wiki o Te Reo Maori gets under way . . .
of inactivity and extra helpings
annual urge to undo a winter’s worth
Summer is on its way and with it, the themselves for summer, Sport Gisborne Tairawhiti has beefed up
programme.
of comfort food. To help people transform
variety of fun activities over a six-week
huge
a
include
to
campaign
ers
taking part.
its annual PukuBust
members of the McVey family who are
but
Marianne Gillingham talks with three
“For us it’s not really about weight loss
healthy,” said
a good chance for us to try a few new
12
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lthough PukuBusters was originally
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summertime swimming, which is why taking
are
McVey sisters Kathy, Sue and Anna
part.
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never bothered to learn to use one himself.
With help from his semi-conscious friend he
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In fact it was an old wound from a horse kick
which had not healed properly, and was in line
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the transit of Venus
lthough Captain James Cook observed New Zealand
from Tahiti in 1769 — and didn’t reachUawa, has cast
for another six months — Tolaga Bay,the astronomical
around
itself as the epicentre of celebrations
phenomenon this week.
the transit of Venus on
As with many events planned around
symbolic.
is
Wednesday, the relationship
Tahiti was to observe the
The purpose of Cook’s expedition to could calculate through
transit of Venus so scientists of the time Earth. Cook’s next
from
triangulation the distance of the sun c for signs of the postulated
mission was to search the South Pacifi “unknown southern land”.
or
continent Terra Australis Incognita
Tupaia, Cook
Aided by Tahitian tohunga and navigator
coastline. As with the first
reached New Zealand and mapped its 127 years earlier, when
encounter between Maori and European four of explorer Abel
Maori attacked a Dutch row-boat, killing Zealand natives on the
New
Tasman’s men, Cook’s meeting with
by disaster when a number
shores of the East Coast was marred
of Maori were shot in Turanga.
ed the first positive
Cook’s arrival at Uawa, Tolaga Bay signifi
HMS Endeavour was
exchange between Maori and Europeans.
fresh supplies. Cook traded
replenished with water, firewood and
local plants as a scurvy
with local Maori for kumara, and brewed Joseph Banks and
cure and preventative for his crew. Botaniststo take back to Britain.
Daniel Solander collected plant specimens
of New Zealand’s
beginning
the
es
Because this meeting signifi
Zealand’s hub of transit of
dual heritage, Tolaga Bay’s role as New co-chair Victor Walker of
says
Venus celebrations is “a natural fit”,
2012.
steering group Te Ara o Kopu ki Uawa this dual heritage, and
“More than 240 years later, celebrating
shared future, will be the
learning what this may mean for our
theme at Tolaga Bay.”
PAGE 2
the years, but the recipe for Easter buns has not
— the Findlay bakers still use largely the same
ingredients, including a secret mix of spices.
Most popular are the traditional Quality
Bakers eight packs, but they also do some under
the Sunny Crust label. There is also a fruit-free
Easter bun variety preferred by some children.
091WE002-12T
Dr Duncan. “People
risk. A
tan well and burns easily have the highest
also raises
history of severe sunburn in childhood
the risk.”
that
But both he and Cheryl Morley stress
longer
Maori and Polynesian people can no of
be complacent, with a growing number in this
Maori being diagnosed with melanoma
region.
One of them was gifted young sportsman
was only
Jason Richards, from Ruatoria, who
his
22 when he died less than a month after
diagnosis of melanoma.
to the
His mother Norma says Jason had beenwhen
back
doctor several times for pains in his
found
he found a lump in his groin. The doctor
several more and excised them for biopsy.which
The result came back as a shock, from
the family is still recovering.
091WE002-12T
Gisborne-East Coast Cancer Society and
the
he strong northwesterly winds over
community health adviser Cheryl Morley
Duncan
past few weeks are usually the harbinger
Medical Officer of Health Dr Bruce in this
of a typical hot Gisborne summer. And
both stress the dangerous combination
had the
after the damp squib of a summer we straight district of high sunshine hours, the high UV
levels in
last time round, the temptation to head corner.
index — which measures the radiation
the
around
just
is
sun
us.
noonday
the
into
sunlight — and the clear air around
water
The good news is that ozone levels abovelevels
Add to that the reflective effect of the
1980
to
return
to
have the
projected
we
are
and
Antarctica
that is never far away from us,
much
melanoma
— before the ozone hole — after 2050,
recipe to be one of the world’s highest
sooner than expected, according to research
risk areas.
share the
led by University of Canterbury atmospheric
New Zealand and parts of Australia
of
McDonald.
rates
scientist Adrian
tragedy of having the world’s highest
But the bad news is that Dr McDonaldpeople melanoma deaths, probably because of our love
before
years
30
least
one
at
has
be
believes it will
of the outdoor lifestyle. And Gisborne in New
can enjoy the sun again and health experts
of the highest average sunshine ratings
will still
higher skin
believe the incidence of skin cancer
Zealand, raising the probability of a
many
continue to grow. Melanoma can occur
cancer rate.
suffers
first
teenager
says
or
years after a child
“The paler the skin, the higher the risk,”
sunburn.
T
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social outing, have a coffee and bump into other
people they know.
“It’s a very social event,” says Steve
Biddlecombe, from the Kauri Cottage
strawberry farm.
After picking and packing the fruit on Friday
evening, coming to the markets is the highlight
of the production cycle, he says.
“It’s great fun meeting all the customers.”
It is the first really hot weekend of the season
and just about everyone is carrying either a
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punnet of the Biddlecombes’ strawberries.
“They are the sweetest, freshest strawberries
in the world,” says Val Giffin, who is a regular
customer.
Along from Steve is an array of homemade
pickles and condiments made from homegrown produce, where the fresh pesto, in season,
is to die for.
CONTINUED ON PAGE 2
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9538
Gisborne Herald website
The Gisborne Herald website is an excellent way of reaching Gisborne people not currently
living here but who hold the region dear to their hearts, and still have friends and family
living here. Anyone thinking of moving to Gisborne or investing here is also likely to be
looking up www.gisborneherald.co.nz. By placing an advertisement on the Gisborne Herald
website, your business, product or service will gain valuable exposure to these people. You
can also then redirect them to your website.
Updated daily with news, sport, photographs, family notices, classified advertising and
features, the website allows those outside our circulation area to still benefit from the
extensive news coverage provided by The Gisborne Herald, while also contributing to the
paper by encouraging more feedback and allowing people to vote on topical issues.
Advertising options
Statistics
• In May 2013 the Gisborne Herald website received
10,279 page views per day, on average. Readers
spent an average 1min 20sec on the website.
• From January to May, the site attracted 88,890
visits per month on average
• Most viewed pages: 1. Home page/News 2. Family
notices 3. classifieds 4. letters
• Readers came from over 100 countries, including
New Zealand (75.3%), Australia (15.2%), United
States (2.5%) and the United Kingdom (2.1%)
Leaderboard
800 x 85 pixels
Appears on all pages
$230 + GST a month
Sky Scraper
120 x 600 pixels
$175 + GST a month/option
Option 1
News, features, photos,
Option 2
Family notices, classifieds
Tile (home page)
200 x 80 pixels
$115 + GST a month
Appears on Home Page only
(advertisement positioning rotates)
Supplied advertisements to be in Flash format.
Deadline for advertising bookings and advertisements is one week prior.
Maximum of four advertisements available per size (these are rotated on a timer/click/page refresh basis).
We are also able to supply monthly statistics on the number of views of your advertisement.
Really Simple Syndication
RSS (Really Simple Syndication) is a system that allows
users of websites such as The Gisborne Herald to have news
headlines updated throughout the day directly to their
desktop. Via simple downloaded software, a user is able to
be notified instantly when the Gisborne Herald website is
updated, with a short summary of new headlines.
Business Directory
All internet advertisers receive free ongoing membership to the Business Directory section of
the Gisborne Herald website, including a link to your website and Google map location.
www.gisborneherald.co.nz
THE GISBORNE HERALD • ADVERTISING RATES & INFORMATION
7
Contact information
Postal address: P.O. Box 1143, Gisborne 4040
Street address: 64 Gladstone Road, Gisborne
Phone: 06-869 0600
Website: www.gisborneherald.co.nz
Accounts
Phone: 06-869 0624
Fax: 06-869 0644
Email: accounts@gisborneherald.co.nz
Advertising (news section)
Phone: 06-869 0610
Fax: 06-869 0644
Email: adservices@gisborneherald.co.nz
Inserts
Phone: 06-869 0620
Delivery address: The Gisborne Herald,
Lowe Street entrance, Gisborne
Advertising (classified section)
Phone: 06-869 0601
Fax: 06-869 0644
Email: advertising@gisborneherald.co.nz
General Terms & Conditions
for Advertisements
The Gisborne Herald Co. Ltd. (“The Gisborne Herald” or “we”) accepts all advertisements
(including notices) for publication on the following terms and conditions:
1. Warranties: The Advertiser warrants and undertakes to The Gisborne Herald that:
a. the advertisement does not contain any material:
• that is or is likely to be misleading or deceptive or otherwise breaches the Fair Trading Act 1986; or
• that is defamatory, infringes a copyright, trademark or otherwise infringes any intellectual or industrial property rights; or
• otherwise breaches any provision of any statute, regulation, by-law or other rule or law; and
b. the material complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Inc. (“ASA”) and with every other code or industry standard relating to advertising in New Zealand; and
c. publication of the material will not give rise to any liability on the part of The Gisborne Herald or in a claim being made against us in New Zealand or elsewhere.
2. Indemnity: The Advertiser acknowledges that The Gisborne Herald relies on the
warranties set out in clause 1 and agrees to indemnify The Gisborne Herald against all losses
or costs arising directly or indirectly from publication of the material, and from any costs
incurred in our making corrections or amendments in accordance with these terms and
conditions.
3. Right to Alter or Refuse: We reserve the right to alter, abbreviate or refuse to publish
any advertisement if, in our sole opinion, it would be undesirable to publish it. We may adjust
material to conform to our technical specifications or for other genuine reasons as long as
we do so using reasonable care.
4. Notification of Errors: It is the responsibility of the Advertiser to advise The Gisborne
Herald as soon as possible (and in any case within three days of the date the advertisement
appeared or should have appeared) of any error or omission in an advertisement placed by
the Advertiser. After three days, any claim is deemed to have been waived by the Advertiser.
5. Disclaimer of Liability: We will not be liable for any indirect or consequential loss (which
includes loss of revenue or profit) from an error or omission in material published, or for
failure to publish, whatever the reason for the error. If we are found to have any direct
liability to an advertiser or third party in any circumstance that liability is limited to the cost
of the advertising space. We accept no responsibility for any error in advertisements placed
by any telecommunications method. We will not be liable for errors or omissions arising from
the advertiser having given us incorrect instructions, or in any circumstances where a proof
has been submitted and approved by the Advertiser.
6. Placement: While we will make reasonable efforts to place advertisements in the
positions requested, we cannot guarantee positions unless a guaranteed position loading
charge is agreed and paid.
7. Late Material: If material does not arrive prior to the copy deadline the company
reserves the right to transfer the advertisement to the first available issue following the
receipt of the material.
8. Cancellation: Cancellation of advertisements after the booking deadline will attract a
cancellation fee of 50% of the total advertising charge.
9. Consumer Guarantees Act Exclusion: The guarantees contained in The Consumer
Guarantees Act 1993 are excluded where the Advertiser acquires, or holds himself out as
acquiring, goods or services from The Gisborne Herald for the purpose of a business.
10. Payment: Unless otherwise agreed in writing, payment for advertising is to be made in
full by the 20th of the month following the date of the invoice or statement. If payment is not
made by due date the Advertiser will be liable for interest at market rates and all costs of
recovery, commissions and collection fees. In some cases payment is required in advance of
publication.
11. Property Rights: All advertisements created or set and published by the Gisborne
Herald remain the property of The Gisborne Herald.
DESIGN: THE GISBORNE HERALD