FOR IMMEDIATE RELEASE: Trump SoHo® New York Launches Exclusive Young Entrepreneurs SoHo Program Kids & Teens Receive C-Level Treatment at Neighborhood’s Only Five-Diamond Hotel NEW YORK (June 12, 2013) – Trump SoHo® New York, the first Trump Hotel Collection property in downtown Manhattan and the neighborhood’s only AAA Five Diamond rated hotel, is pleased to announce the launch of the Young Entrepreneurs SoHo, a unique extension of the brand-wide Trump Kids program. Young Entrepreneurs SoHo is open to children and teens aged 3 to 17 who are hotel guests, condo owners, or residents of the neighborhood. The suite of benefits includes personalized business cards, complimentary kid’s meals, exclusive invitations, and a quarterly newsletter discussing kid-friendly events around the city, among other perks.* “We’re excited to offer our youngest guests this fantastic new program, exclusive to Trump SoHo,” said Andreas Oberoi, general manager. “Through our neighborhood partners, we’re able to provide kids and teens with fun and educational experiences to further enrich their stay.” The new program offers access to special age-appropriate events including Children’s Museum of the Arts film screenings, cooking classes, beauty days at The Spa at Trump, etiquette classes and much more. Upon registration, members will also receive personalized business cards, a subscription to a quarterly newsletter discussing family-friendly events around New York City, and a soon-to-launch Trump SoHo Kids Shopping Card, which provides insider access and exclusive discounts to the neighborhood’s premier children’s clothing boutiques and toy stores. When staying at the hotel, members will receive a monogrammed child-size robe for their initial stay and customized amenities for all future stays at Trump SoHo with treats ranging from milk and cookies to candy buffets. Parents will also enjoy the wallet-friendly advantage of waived rollaway and sofa bed fees as well as kids’ breakfast on the house with parents’ in-room dining orders, making Trump SoHo one of the only hotels in New York City to offer this incentive. For stress-free family travel, Trump SoHo is also pleased to debut a partnership with phil&teds, an innovative and award-winning children’s product line, to provide guests with access to Vibe strollers, Poppy high chairs, and Metro baby backpack carriers for use during their stays. These exclusive offerings will augment the family-friendly services and amenities already available through the existing Trump Kids program, including kiddie cocktails, children’s room service menus, personal attaché service, nanny services, swim lessons, in-room movies, children’s books and board games. Trump SoHo also provides a map of the city with familyfriendly sites in lower Manhattan, such as the Nelson A. Rockefeller Park playground, South Street Seaport and the Brooklyn Ice Cream Factory, just a stroll over the historic Brooklyn Bridge. For more information or to register for the Trump Kids Young Entrepreneurs SoHo program, please visit www.trumpsohohotel.com/kids or email SoHoKids@trumphotels.com. *Certain perks such as complimentary meals are valid only when booking the NYC Family Getaway package, available online at www.trumphotelcollection.com/soho/new-york-city-hotelpackages.php. Guests are encouraged to mention that they are members of the Trump Kids Young Entrepreneurs SoHo program at the time of their booking. About Trump SoHo New York Trump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River. Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu of contemporary Japanese cuisine, the seasonal poolside Bar d’Eau featuring light fare and cocktails, and CaféMezz, which is located on the second floor and serves daily breakfast and weekend brunch. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché. For more information, please call (877) 828-7080 or visit www.trumpsohohotel.com. Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo. Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013. For information on purchasing a hotel condominium at Trump SoHo: For more information or to schedule a private appointment, call Gavriel Kahane at (212) 971-0111 ext. 167 or visit www.trumpsoho.com. About TRUMP HOTEL COLLECTION™ Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, Trump International Hotel & Tower Toronto®, Trump National Doral® Miami, and Trump International Golf Links & Hotel™, Ireland. Trump® Hotel Rio de Janeiro, Trump International® Hotel & Tower Vancouver and Trump® International Hotel, Washington, D.C., a redevelopment of the historic Old Post Office Building, are slated to open in 2016. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages. ### U. S. Media Contacts: Courtney Finley, Alexandra McClure, Lena Halteh, and Molly Leibowitz at Glodow Nead Communications, 415.394.6500, courtney@glodownead.com. Asia Media Contact: Hwee Peng Yeo at Glodow Nead Communications, 415.394.6500, 65 9768 6087, hweepeng@glodownead.com.