1. style and fashion

Indonesian Kid’s Wear
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Indonesian Kidswear
Ministry of Trade of The Republic of Indonesia
Commodity Profile
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Indonesian Kidswear
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Indonesian Kidswear
Introduction
To introduce a number of Indonesia’s potential products which are spread in over Indonesia region,
TREDA has organized a series of effort to collect and analyze the relevant information related to the potentials and specific advantages of each of the products.
With pride and joy, TREDA offers this booklet, entitled “Indonesian Kidswear: Fashion for the Young“, to
readers who wish to know more about the relevant information. Indonesia is a country with rich cultural
heritage and advance craftsmanship, but also a society with significantly young and modern population.
This booklet presents an exploration of the history and characteristics of kidswear as well as its splendor
and ingenuity.
Indonesia, with a rich cultural heritage offers the world variety of stylish kidswear for the people to
enjoy. The readers will find interesting background information around this attractive product. A better
comprehension on its background will enhance the readers’ awareness and knowledge of these attractive
Indonesian clothing products.
We sincerely hope that readers would enjoy this booklet as much as we have in preparing for its publication.
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Indonesian Kidswear
Muchtar D
Director General
Trade Research and Development Agency (TREDA)
Minister of Trade
Republic of Indonesia
Message
It is our great pleasure to share with you one special type of numerous product lines belonging to
Indonesian creative industries, in this particular case, kids’ fashion wear. As a country situated at the
cross-road between two oceans and two continents, Indonesian culture displays a unique mix shaped
by long interaction between original indigenous customs and multiple foreign influences. The creativity of Indonesian people has given birth to numerous attractive art forms.
Over the last five decades, Indonesian textile and textile products industry has grown from a small
sector to a major contributor to Indonesia’s total industrial output. The government has categorized
textiles and clothing as a strategic industrial sector. In the past 20 years, along with the garment industry’s successful market, Indonesian kid’s fashion and wear have been growing very fast too. The government in collaboration with The Indonesian Textile Association (API) has been constantly providing
support and assistance in developing and promoting the garment industry to serve global demands.
As part of our national efforts at improving Indonesian share in the world market, this booklet present background information on Indonesian children fashion for the readers to appreciate. Enriched
with vivid illustrations, this book is dedicated to those who are interested in exploring the richness and
economic potentials of children fashion.
Mari Elka Pangestu
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Indonesian Kidswear
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Indonesian Kidswear
CONTENTS
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Indonesian Kidswear
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Indonesian Kidswear
Adorable Clothing
Indonesian costumes in the past were very much influenced by its nature, culture, religion and its tropical climate.
Since earlier time, Indonesians had already had various
kinds of designs for their costumes.
To most Indonesians, kids or children are reflection of good luck and symbol of happiness.
They are loved and protected, respectively decorated by beautiful and comfortable clothes; each
country in the world has different way on how parents cover and wrap their babies and children.
As their skins are soft, mothers gently try to keep their babies warm and comfortable with soft
cloth as they can afford to get.
In this naturally rich country, children and babies are decorated in different kind of clothing.
Indonesia is furnished with vast rain forests, mountainous villages, exotic beaches and various
cultural beauty of its people. The cities are spread around the isles picturing unique blend of east
and western architecture. Modern and traditional ways of attire is one of the attractions found in
different cities and villages.
Indonesian costumes in the past were very much influenced by its nature, culture, religion
and its tropical climate. During the ancient time, like many other nations, to protect their body
from extreme weather and other features of the environment, people wore animal skin or light
wooden skin. Eventually they started to wear rough cotton; however they were keen about their
costumes especially for the religious purpose.
Indonesian modern clothing for men and women are much influenced by the Dutch colonial
occupation when the Indonesian women at that time were introduced to portable desk and footpedaled sewing machine.
Since then, western style clothing began to spread firstly among the high class society but
later after the Indonesian independence the style was adopted by urban people in big cities.
Even though Batik wrapped skirt and kebaya (blouse) had become the traditional dress for women, since 1950 most of young women and kids have worn western dresses and starting from the
1960s almost all of Indonesian kids wear western style clothing in the cities as well as in villages.
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Indonesian Kidswear
In the garment world, Babies are meant from 0 to 18 months, and Kids are those from 18
months to 12 years. Babies’ wear is garment for babies whose ages are 0 to 12 or 18 months.
Kid’s wear is categorized as garment for children whose ages are from 18 months to 12 or in some
cases 14. Internationally, the classification used for this group of ages in most countries does not
distinguish between men’s and boys’ clothes or between women’s and girls’ clothes. However,
Baby’s clothes are given their own classification numbers which are Harmonized System 6111
and 6209.
Over the last five decades, Indonesian textile and textile products industry has grown from a
small sector to a major contributor to the country’s total industrial revenue. The country’s government has categorized textiles and clothing as a ‘strategic industrial sector’, playing an important role in the nation’s economic development. The industries are absorbing a great number of
workers and giving substantial contribution to the foreign exchange reserves.
Textile industry in Indonesia has grown more than 40 years. It made the first
move through home industry in 1960s, and grew to supply domestic market in
the 1970-80s. Later in 1990s the textile and textile industry began to enter export
markets. The sector is still giving substantial contribution to the foreign exchange
reserves.
Along with the success of the textile industry, Indonesian Kid’s wear which
is part of the textile industrial products have been growing very fast too.
A lot of international kid’s wear manufacturers from developed countries
source their product manufacturing through big Indonesian companies
in some provinces like West, Central and East Java. These international
branded garments produced by local factories are then exported to
some other overseas countries.
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Indonesian Kidswear
The Colors of Fashion
Fashion Design
Indonesian designers have rich cultural gifts inherited by artists of ancient time. Their creativities are inspired by hundreds of traditional ethnic apparel spread in almost 17,000 islands of
Indonesian archipelago. In the last few decades they have produced modern designs in textile as
well as garment production to meet the demands of local buyers. New designs from the western
world have also enriched their creativities in catching up with International designs and fashion.
The creativity of Indonesian designers are very much influenced and supported by economic
and technology development progress such as the local textile production, fast developed media and communications (like televisions and cable TV, printed materials, computers and the
internet), fashion show, trade exhibitions, education, trade missions, tourists industry, etc. Fashion houses and their associated fashion designers, as well as high-status consumers (including
celebrities) appear to have some role in determining the rates and directions of fashion change.
Age, Sizes and Grading
Kid’s wear have very short life cycle as kids grow fast within months, so good and comfortable
sizing system are important. As discussed earlier kids are defined as children up to the age of
12 or 14. Babies are new born up to 18 months. The most sizing system are based on how tall a
child is, or in some European countries is called “Centilong”. The sizes start from 56 cm and go to
171 cm. But babies’ wear are often sized by age, i.e. months, instead of by “Centilong”. Some designers and manufacturers often have conversion tables which show the size which corresponds
with the age of average children. Since European and American children tend to be bigger than
Indonesian children, most often the Indonesian manufacturers and exporter adjust the size to
the buyers’ sizing system and specifications.
Trend and Climate
As summer, or rather, dry season in Indonesia lasts throughout the year; the climate does
not very much affect the styles, materials and designs. Clothes designed for local consumption
are light and mostly made of cotton. Garment to be exported to countries like USA, Europe and
Australia are customized to the buyers’ requirements and specifications, which suitable for the
cold and wet season, they are usually heavy garment, such as jacket and winter coats.
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Indonesian Kidswear
Colors
Parents always want to decorate their kids since they were babies. Even before they were
born to the world, parents, especially the mothers, have already bought various things and accessories for the coming babies. Designers know well about parents’ desire to decorate babies,
toddlers and older kids by facilitating good and cute designs with suitable soft colors. Selection
of colors is important for the babies and Kid’s, soft and cool colors are dominating the kid’s fashion designs.
Important issues in children’s or kid’s fashion may include types of materials, comfort, designs, color, size and trends. Kid’s fashion can be categorized into girls and boys and age group,
sport and casual, pants and skirts, blouse, jackets, dress and school dress.
Types of Kid’s Fashion Garment
Haute Couture
Haute couture or high quality and exclusive custom-made clothes in Indonesia is
rather applicable for adult of high class society than for children. But good and qualified dressmakers and tailors for kids are available in big cities; they can give advice and help make dresses for anybody with individual designs and reasonable
costs. It is a common practice for Indonesian middle class society to have
custom-made clothes, even it is not categorized as haute couture art work
like in the modern world, where sense of luxury is more emphasized, but
here, it is more as a craftsmanship of local experts with individual taste.
Recently, several Indonesian top designers are starting to specialize
themselves as Kid’s fashion designers who design custom made dresses or
suits for kids. Department Stores and Fashion Boutiques are beginning to
hire fashion designers for special market segments that tend to consume
high quality dresses or suits for kids. They believe customers who have
special attitude towards fashion and life style tend to buy higher priced
fashion clothes.
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Indonesian Kidswear
Ready-to-Wear
Massed garment production or confection collection of kid’s garment is more commonly seen all over the places in Indonesia. Factories
in big cities like Jakarta, Bandung, Semarang, Surabaya and Denpasar
are known as Kid’s ready-to-wear products centers. Nowadays a lot of
Kid’s ready-to-wear garment are exclusive branded products which carefully designed by local
or international designers. Some brands are produced by foreign companies that source the production through Indonesian garment factories such as Gap, Levies, Body & Soul, Talbots, Havengirl, etc. and some other comes genuinely from domestic companies with either local or foreign
designers such as Kutakidz, Koopu Kidz, Indigo, Mama & Leon, Le Monde, Suzane, Yuspoti, Yenyen, Venice, and many other.
Product characteristics of Babies garment include jackets, coats one or two pieces suits, trouser, dresses, pullover, blouses, T-shirts, caps, sets, gloves and socks.
Girls and Boys
Apparently garment designers and factories produce both girl’s and boy’s clothes, even in
reality there are more girls’ fashion dresses easily available everywhere. It shows that girls fashion
is a little bit ahead compared to boys, since boys’ fashion stay longer than girls’.
Sport and Casual
Most commonly kids’ clothes are designed as casual or sport styles outfits. This is because kids
spend most of their time playing and they are extremely mobile. For both girls and boys, there
has been a switch over the past several years towards purchasing sport and sport leisure type
wear as casual clothing, with the majority of children’s wear classed as casual.
Dress and School Dress
Children fashion usually consists of dress and party dress for girls or formal outfits for boys.
There are dresses suitable for schooling too, however most of the schools in the country oblige
kids to wear school uniforms which is usually massed produced as confection.
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Indonesian Kidswear
Pants, Skirts, Blouse and Jacket
In the early stage of Kid’s fashion in Indonesia people tended to produce more formal dress
for girls, but now girls wear pants, skirts, blouse and jacket most of the time, just similar with the
trend in the western countries, where children purchase mostly casual garment. As the textile
and garment companies produce large quantity of cotton including jeans, the garment companies consume a lot of cotton materials, especially jeans for casual pants which are popular among
the kids. The popularity of casual kid’s wears has also increased the demands for knitted products
like T-Shirt, sweaters, jumpers, cardigans, etc.
Materials
Producing Kid’s Wear needs special attention on the material selection. Designers would
know what kind of materials suitable for kid’s wear so that it would be comfortable for kids to
move during their mobile activities. Materials commonly used by Indonesian manufacturers are:
wool, cotton, knitted crocheted, knitted cotton, rayon, corduroy, drill, denim, microfiber, talon,
satin, silk, linen, synthetic fibers and velvet.
Indonesia is a textile producing country; raw materials supplies for garments manufacture,
such as textile and clothing accessories for the production are available locally. There are many
yarns, fibers, fabric, weaving, knitting factories that can supply raw materials for garment industry. Numbers of companies that produce polyester filament yarn are
mostly in West java and Banten; among others are Indo Barat
Rayon in Purwakarta, Polysindo Eka Perkasa in Semarang, Kahatex, Bintang Agung and Argo Pantes
in Bandung. Their capacities are between
40,000 – 76,000 tons per year.
The materials for Kid’s wear have
to be safe to wear and play, especially for children up to 3 years and for
older ones. Some countries have
specific standards for example
cords, must be stitched to gar-
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Indonesian Kidswear
ment so a child can not harm
itself playing with a loose cord. That
is why the selection of materials is really
important.
Processing
The initial preparation done by major garment manufactures prior to the production process
would include important management tasks concerning: raw materials, design analysis, cutting
production analysis, sewing production equipment, packaging and warehousing, production
and quality control, purchasing and inventory control, marketing, etc. Below are the basic stages
of the fashion garment production process:
1.
Garment design and selection by the designer and buyer
2.
Fabrics and trimmings selection by cloth buyer
3.
Patterns designed and cut by pattern designer
4.
Lay plan created by pattern designer
5.
Fabric cut by cutter
6.
Garment assembly by garment machinists and operatives
7.
Garment finishing by finishing operatives
In garment production, especially in major manufacturers, there are a couple of basic production steps. Initially, the designer and buyer would select garment designs. Then the cloth buyer
would select the fabrics and trimmings. After that the patterns designer would make the design
and do the cut and create the lay plan. The cutters finally cut the fabric which is then assembled
by the garment machinists and operators. Finally the finishing touch would be done by finishing
operators.
In terms of machines, there are number of large and modern Indonesian garment factories
are now using sophisticated machineries well equipped with advanced computer system. Even
some of the smaller companies are curious to catch up with development.
A lot of young Indonesian graduated from overseas universities have been employed by the
textile and garment companies as garment designers and experts. In Indonesia itself there are
numbers of Universities having departments for textile designs and studies. The most popular
one is The Bandung Institute of Technology, a prestigious state own university.
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Indonesian Kidswear
Kidswear
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Indonesian Kidswear
Kidswear
Indonesian
The Industry
Big orders usually come in the first week of the month approaching
Idul Fitri, Christmas and China New Year.
Factor Effecting Kid’s Wear Industry
• Early Education
Pre-school playgroup and modern kindergarten are booming in several big cities, hundreds
of new pre-schools have been established and become new industry. While parents want to
decorate their children to go to the kindergartens, there is a reasonable excuse for them to buy
new clothes and some other accessories like vest, under wear, hair accessories and bags for their
children whose ages are between 3 to 5 years.
• Pester Power
‘Pester power’ or children’s act to force their parents to buy things, is assumed to be one of
the factors effecting parents to buy clothes and its accessories, CDs, mobile phones and computer games for their children (age 6-11). There have been increasing demands for children’s
consumptions of clothing as most children want to look like their favorite pop star or footballer
(Christopher Pole 2005). If ‘Pester power’ does exist in Indonesia, it would be found in big cities
only. However, the kid’s clothing industries are geared to produce design and fashion products
that favored by the children.
• Media and Entertainment
Entertainment business including television programs like song festivals and competition,
movie, series, infotainment and even advertisement program have been used to promote Kid’s
fashion through the artists. In addition to that, printed media such as fashion journals, women
magazine and parenting magazines have also made important contribution to Kid’s fashion as
well as kid’s wear. New fashions are exposed in these media of communication to the majority of
the audiences which are mostly mothers, who make buying decision for kid’s clothing. Celebrities have become perfect trend setters in the development of kid’s wear fashion in Indonesia.
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Indonesian Kidswear
Kidswear
Indonesian
• Demography and Age Segmentation
The population growth rate has lessened in the past few years, much because of the government successful campaign ‘Two Kids Are Enough’. As the younger population is reducing, in
contrast the family prosperity is increasing and parents spend more for their kids. Universally,
parents would make efforts to dress their kids as beautiful as they could afford. Inspired by the
culture and its beautiful nature blended with modern fashion from the west, Indonesian people
are concerned about their fashion performance, not only for adult, but also for kids and young
generation.
Indonesian garment companies are very keen to see the prospects in Kid’s garment business
sector because children population is viewed as huge profitable market. The size and age structure of the population is one of the basic determinations of how much will be spent on clothing.
The 2007 - 2010 projection of Indonesian children population 0 - 14 years
old has shown a slightly increase.
Indonesian Children Population Projection by Age (in 000)
Age
2007
2008
2009
2010
0 - 4
20,952.2
21,167.5
21,374.0
21,571.5
5 - 9
20,060.2
20,227.2
20,381.5
20,522.5
10 - 14
21,041.5
20,833.8
20,618.2
20,396.1
62,053.90
62,228.50
62,373.70
62,490.10
Total
Source: Central Bureau of Statistics 2008.
• Overseas Consumers
As local production of children and babies’ garments are becoming more matured, Indonesian exporters are targeting to sell more products to overseas market, especially to the United
States where children of 0 – 19 years old are projected to increase from 80,5 million in 2000 to
83,2 million in 2010 (US Census Bureau 2004; Projection of 2000 – 2050). Even the European
Union consumer size is projected to get smaller because children population of 0 – 14 years was
decreasing from 81.0 million in 2002 to 77.0 in 2010 (CBI Market Survey 2007), Indonesian exporter and manufacturers are still optimistic to see EU and USA as opportunity especially Indonesia
has been trusted by both US and EU importers through the past long experience. The facts show
the potentiality of overseas market size for Indonesian kid’s wear.
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Indonesian Kidswear
Indonesia has many years of experiences exporting to major destination of garment exports
to USA, which contributed 26 %, EU 12 %, ASEAN 5% and Japan 3% (SENADA, Jakarta Post Dec
15, 2008). In spite of current global crisis, the Indonesian garments are exported to some former
Soviet Union and Middle East countries, even the market still act as buffer markets.
• Potential Garment Production Development
Indonesia is one of the biggest countries with huge human resources; it is a big
advantage for investors to start business anytime without having difficulties in
finding laborers. With specific training the laborers will become important asset
to the company in producing marketable products such as garment. The garment industry is categorized as one of the sectors absorbing enormous labor
force, providing big contribution to the country’s economy.
In 2007 the total number of major companies was 2,300 units, producing 410 thousand tons
of garments of which 385 thousand tons are exported, mostly to the United States of America
and European Union. According to the statistical source of the Ministry of Industry, there are
2300 units of small scale garment industries producing 238 thousand tons of clothing last year,
which were mostly absorbed by domestic market.
In today’s global market, foreign manufacturers mostly
source their products through the factories of the supplier’s
country; among them are well-known international brand
from department store, supermarket, outlet discount store
and mail order. Some of those buyers are purchasing directly to domestic Indonesian company by using the local representative office, or purchasing through the buying office
in Hong Kong (as one of the connection center for world
garment trade). Many local garment producers are producing
based on the cut-make-trim (CMT) system. Companies which
operation are based on CMT are using fabric which supplied by
the buyer.
Major manufacturers or major players in the business for example
are: Busana Perkasa Garment, Mitra Abadi, Ungaran Sari Garment,
Busana Star Garment, Trilondo Adi Busana, Sritex, etc. which are domiciled in Bandung, Solo, Surabaya, Jakarta, Bogor, Tangerang and Semarang. However, major players are still dominated by foreign investors
who own world class brand names. Besides local brand names such
Mama & Leon, Le Monde, Koopu Kids and Kuta Kids, etc.; there are
many international brands produced by these major players for
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United States Market such as: Ann Taylor, CK Jeans, DKNY Jeans, Enyce, Express, J. Jill, Jones
Apparel Group, Liz Claiborne, Lulu Lemon Athletica, Macy’s, Nike, Nygard, Perry Ellis Menswear,
Phillips Van Heusen, Polo Ralph Lauren, Spyder, Talbot, VF Corp., Warnaco, etc. For United Kingdom market there are: Esprit, Marks & Spence, Mexx, O’Neill, Quiksilver etc.
Busana Perkasa Garment (Busana Apparel Group) for an example is a Jakarta based company
with 25 years experience, categorized as one of the largest garment manufacturers and exporters in South East Asia with 14 modern, manufacturing facilities located in Indonesia and more
coming up in India and Egypt. Its operation has already used infusion of technology such as
Laser Cutting, Bonding, Seam Sealing, I-pod control and other technological features at all categories of garments manufacturing. Its total capacity to produce and export over is 2.5 million
garments in a month. Its labor force is of 16,000 employees which include in-house design team
that create and develop the company’s collections each season.
Production Centers
The Indonesian Textile and Textile Products (TTP), which has been developing since 1960, is an
important industry, contributing revenue to the country’s economy. This sector has great production capacity and plays an important role in reducing unemployment. The world’s garment trade
is increasing up to 12% annually and the trend of US garment import is increasing up to 8%.
Textile and textile products including garment (babies wear, kid’s wear, garment for women
and men) are produced mainly in West Java, Jakarta Special Region, Banten, Central Java, East
Java, Bali, Sumatra and Yogyakarta. Distribution of textile industry is dominated by West Java :
1%
West Java
2%
57%
Jabodetabek
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Indonesian Kidswear
6%
(Jakarta, Bogor, Depok, Tangerang and Bekasi) 17%
Central Java
14%
East Java
6%
Bali
3%
Sumatra
2%
Yogyakarta
1%
Source : SENADA
14%
17%
3%
57%
In terms of labor force shares, the textile and garment factories have absorbed around 15.8%
of the Industry and Manufacture labor share in 2006 or 1,190,736 in total.
Indonesian Labor Force Shares in
2006 (94.95 million)
Retail, hotel and restaurants
20%
Mining
1%
Construction
5%
Agriculture
44%
Industry and Manufacture
12%
(Textile and Textile Product are 15%)
The total production of the Indonesian garments in 2003 is USD 6,353 million, while in 2007
it is USD 6,355 million. The garment industry is mostly oriented toward export markets, and the
table below shows the figures of garment production and export from 2003 to 2007. The export
of garment is 88% of total production. The main export destinations are the United States and
European Union. The materials used are mainly locally-made materials, except for garment with
special quality.
Indonesian Clothing highlight
DESCRIPTION
2003
Num. of Company (unit)
2004
2005
2006
2007
885
861
856
897
901
2,958
2,991
2,984
3,318
3,740
Num. of Machine
290,838
294,100
294,100
306,253
316,520
Men Power (People)
352,457
353,590
346,294
367,685
371,800
Cap. Investment (Rp. Bill)
Prod. Capacity (000 ton)
Production
Export
Import
590
666
678
754
779
US$ mill
6,353
6,209
5,546
5,995
6,355
000 ton
461
517
383
445
410
US$ mill
3,926
4,289
4,899
5,570
5,970
000 ton
332
324
367
379
385
US$ mill
14
28
53
52
150
000 ton
4
3
11
12
20
Source : Ministry of Industry, Ministry of Trade and Central Bureau of Statistics compiled
In Indonesia Kid’s wear are not only produced by small companies but also produced by big
scale industries, either as a component of the whole product range, or as a primary product. Facing the globalization era, many factories produce not only the brand name of their own, but also
they receive orders with international brands.
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Small garment industry are 100 percents oriented
to domestic markets, except those small scale garment
manufacturers in Bali, which are oriented to export
markets. The sector is mostly fall under home industry
category, clustering in a small industrial estate.
Indonesian Clothing SME Highlight
DESCRIPTION
2003
Num. of Company (unit)
Men power (People)
Production
US$ mill
000 ton
2004
2005
2006
2007
4,873
5,569
2,840
3,550
2,300
584,786
668,372
340,700
426,500
276,000
2,177
2,405
1,410
1,835
1,265
484
511
282
353
238
Source : Ministry of Industry, Ministry of Trade and Central Bureau of Statistics compiled
Indonesia is ranked as the ninth on the world’s list of garment exporting countries, while the European Union is the biggest followed
by China. The trend of garment product and value are constantly increasing, even the production has been greater than the demands
resulting the decreased of its unit price. This situation also caused a
steep competition in the global market. Indonesian garment is still
dominant in its home market and tend to be protecting the market
from the invasion of garments imported (legally and illegally) from
other countries.
The production of kid’s wear in 2007 was estimated around 30
percent of total production, so it was about 309,900 tons. This would
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Indonesian Kidswear
include those manufactured by major manufacturers as well as small
scale industries, exported and locally consumed. To meet the demands of the young consumers, Indonesia also import international
branded kid’s wear from other countries such as Hong Kong, United
States and some of the European countries.
• Jakarta Special Region (DKI)
The kid’s wear manufacturers operating in Jakarta and its surrounding cities (the Jabodetabek
region) are great in numbers, mostly big companies which products are exported overseas, either with own local brand names or international brands as licensed to them. Many factories receive order or from international brands like Guess Jeans, Gap, Talbots, Levis jeans, Liz Claiborne
etc. for products to be exported to other countries.
Medium and small companies supply their products either to local market in several provinces or to Tanah Abang traditional textile and garment market in Jakarta. Most of these products are categorized as middle and lower quality. Retailers from different part of Indonesia are
supplied mostly through the Tanah Abang Textile and Garment Market. There are thousands of
small and big size traders occupying the fourth level of the modern building. Not only from Indonesian regions, but people also come from other countries like Malaysia, Brunei, Ghana and other
African countries to buy kid’s wear and resell them in their countries. The Tanah Abang market is
considered as an interesting tourist spot for garments and textiles.
The same garment market activities occur in other trade centers like ITC Mangga Dua and ITC
Cempaka Mas in Jakarta. While for high quality garment and clothing products are marketed in
special outlets and boutiques in several malls in big cities of Indonesia.
In terms of Baby’s garment, one of the successful companies producing fine international
standardized baby’s wear in Jakarta is Lembanindo Tirta Anugrah which was established in 1981
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Indonesian Kidswear
initially with only a few numbers of employees, and now they have employed
more than 1000 workers. In 1982, the company using ‘le monde’ as its brand name,
started to produce its baby’s products and
successfully became a popular brand in local market. This company produces baby’s
products using fine material with careful
quality control that enables to catch middle upper level market segment.
After establishing its first outlet for
baby and mother in Jakarta, the company
expanded its distribution to most leading
department stores all over Indonesia, and
now it has 10 specialty outlets within the
country, two of them are owned through
a franchise agreement. Their first export
markets in 1986 were Australia, Kuwait,
Bahrain, Saudi Arabia, and Singapore.
The products consist of apparel, bedding, bath, travel and other baby’s clothing accessories. The raw materials used are mainly 100 % combed cotton fabric with safe comfortable supporting materials. This company has started to sell their franchise business in order
to have wider distribution of their products locally and globally.
The success of this company has inspired others to produce Baby’s garment in the region as
well as other provinces.
• Bandung, West Java
Being the capital city of West Java, Bandung plays an important role in the textile and garment industry, which are operated in several cities within the region like Cikampek, Indramayu,
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Cirebon, Sukabumi, Cianjur, Tasikmalaya and Garut. As discussed earlier, West Java is dominating
57% of garment industry in Indonesia. In the last two decades Bandung city has become the
showcase or displays of the regions’ garment products including Kid’s Wear. Many factories send
their fashion garment and Kid’s Wear products to big and small outlets and department stores in
the city of Bandung. However, the garments manufactured in West Java are distributed through
Jakarta, either for national distribution or for export. The regional governor of West Java has had
a plan of building more infrastructure such as bridges, road system and international airport to
facilitate export business. He believes the exporters will be able to cut the distribution channels
and transportation costs. Besides economic efficiency, better distribution system would make
West Java exports more succesful in the global market, especially to catch up with China, Bangladesh and Vietnam.
The garment factories in West Java fall into two categories: 1. Small and Medium Enterprises
and 2. Large Industries The large industries are usually managed under local or foreign investments.
• Surabaya, East Java
Besides encouraging and supporting its domestic investors, Indonesia is open to foreign investment, there are a lot of garment industries operated by foreign investors, and for example
one of them is Eratex, a garment company managed by Asian foreign investor located in Surabaya. The company was established in 1980, initially as a textile factory, but garment operations
was added in as its company’s line of business and since then, the division has expanded rapidly
to become one of the leading garment manufacturer in Indonesia. The factory has been continuously improved to be a modern high-tech factory. Its operation is computerized and supported
by a fully integrated industrial engineering system.
The garments products which include Kid’s Wear are ranging from five pocket jeans to casual dress and pants. In recent years, to fulfill the markets they also produce jacket and woven
shirt. The materials used are mostly denim and chino. For embroidery and printing application they contracted out to nearby subcontractors. The production facility comprises of
36 sewing lines of pants, 10 lines of shirts and 2
lines jackets, with over 2,000 sewing machines
in their 2 garment factories. Monthly combined
capacity is approximately 860,000 pieces of 5
pocket jeans. This represents an increase of 200%
over the last 30 months.
The major customers of this particular company are based in USA, EU and Canada. The brand
names are among others: Ann Tylor, Banana
Republic, Perry Elis, Levi’s, Gap, Sears, Uniqlo,
17
Indonesian Kidswear
Rebook, Greg Norman, Sears, Target, NYCO, Limited, Christopher and Banks, Esprit, C & A, and
FedEx.
Abasson Baby Garment is one of the companies specializing in the production of Baby’s garment operated in East Java. The products have been exported to several targeted countries.
• Denpasar, Bali
Bali is not the biggest garment production center; however, there is an interesting phenomenon of how Kid’s Wear business has been developed in a place known as an international tourist
spot and a paradise for western people to spend their holidays. Bali’s manufacturers are concentrating their strategy to export market as compared with kid’s wear producers from other regions. It seemed that in the first place, some small scale companies tried to attract tourists to buy
their products while they are spending times in Bali, and in later development these companies
were aware about the potential of making their business bigger by offering tourist customers
to become their export agent. This unique situation has given quite good value added to the
products originality “Quality Kid’s wear made in Bali”. Tourists are happy to buy quality garments
with relatively low price from a place called “paradise”. Buyers in the export destination countries
might be interested in the imported products manufactured in Bali, an island which is known as
world class tourist spot.
One of the oldest children garment manufactures in Bali is Kuta Kidz, which was established
Indonesian garment production like Kidswear use
modern tecnology with high
capacity production.
18
Indonesian Kidswear
in 1988. Then Koopu Kids was founded not long after the Kuta Kidz. Today there are more factories for kid’s wear, such as Request, Indigo, Tirta Batu Bulan and others, which mostly located
19
Indonesian Kidswear
in Denpasar city. It is a common phenomena that the children garment companies started as
family business, and now some of them have been making quite good progress and have exported their products to Europe, Australia, New Zealand, U.S.A., Malaysia, Singapore, Guam, New
Caledonia and Spain. The Kid’s garments produced by Bali factories are designed with western
styles, so that all of the products meet with the tastes of the customers, mostly tourists visiting
Bali, who buy and bring the products as gifts from Bali. The designs are mostly for summer, but
they accept order for fall and winter. The companies fall under the small and medium enterprise
category with employees between 25 to 100 workthe buyers’ specifications such as pure cotton, lycra,
They adopt international standards sizes for kids
ers. The materials are customized to
denim and knitted cotton.
of 0 to 12 years
old.
Many of Bali Kid’s wear manufacturers
make use of the Indonesian cultural attraction like
Batik designs as one
of the comparative advantage in marketing their products for tourists and foreign buyers. Some
20
Indonesian Kidswear
of the factories produce special kid’s wear using hand-made batik materials with modern
motifs and color suitable for European kids. It is becoming a trend in Bali that kid’s wear companies produce clothing collection with hand touch ornaments such as embroidery or beads
application. The hand-made ornaments have made Bali kid’s wear known in western markets like
USA, Australia and Europe. No wonder that some of the international brand product companies
have awarded the local manufacturers with license in producing their new collection, which are
mostly designed with embroidery and beads application.
The Tirta Batu Bulan in Bali was founded in 2006 and it produces kid’s wear with International
brands namely ‘Havengirl’, an American brand for children clothing. The company produces high
quality garment fashion for kids using 100% local materials and all of the products are sent to the
Unites States of America. It is a common scene in Bali that the owners of the garment factories
are mostly mixed marriage families, either the wives or the husbands are Westerners, that is one
of reasons why the designs of Bali garments could comply with the tastes of the western buyers
(for non-license products). After the withdrawal of the quota system for garments by the government of Indonesia, they found that there have been no difficulties in exporting garments to
foreign countries. The company said that they should be fully aware about Vietnam, which now
has become a serious competitor.
As other exporting garments companies, this company falls under the category of small scale
factory with 100 skilled labors producing about 5000 pieces of kid’s wear per month. For the
embroidery and patchwork or beads application they contract it out to local Balinese neighborhood. Tirta Batu Bulan manufactures kid’s clothing for four sub-tropical seasons in accordance
with the buyers order along with the color, size and design which have already been patterned.
Kid’s wear produced are adjusted to the American sizes for baby girls and girls of 1 to 14 years
old (size number are 2, 4, 6, 8 etc.). It is a comparative advantage of the products that they are
all hand- made, which make the products could enter the upper middle class market. Materials
used are locally made (in Bandung and Surabaya) such as knitted cotton, Spandex rayon, etc.
Distribution
Indonesian exporters and manufacturers have long experience of receiving orders from foreign importers which usually at least one year ahead, twice a year for winter and summer fashion
sales. In the buying countries Indonesian garments are sold in many different types of shops and
also mail-order. There are also some multi chain stores which sells children garment using their
own brand names. Kid’s wear are also sold in department store and hypermarket.
Generally, Indonesian manufacturer/exporters would prefer to export directly through the
importing retailers, which then re-distribute the product to other parties such as the department stores, clothing multiples, home shopping companies, selling and buying organizations
and other retailers. Some other exporters would prefer to do it through an agent as it is considered practical.
21
Indonesian Kidswear
Government Support
Special industrial zones for major companies with export orientation have been established
by the government in provincial capital cities like Jakarta, Surabaya, Semarang, Bandung, Denpasar, Medan, Makasar and others. For small scale industries, the government of Indonesia provides low-priced industrial villages in various locations. A lot of small industries from this small
business compound have developed to become bigger companies.
The financial systems developed by banking sectors with government support are able to
provide low-interest loans to help textile producers purchase new machinery, to make them
more efficient and allow the producers to diversify their product.
The Government ministries are constantly providing training on product development, quality control, etc. in order that the producers can compete in global markets. Ministry of Trade
and Ministry of Industry make a lot of efforts in promoting garment products by involving the
producers in local and overseas trade exhibitions and missions.
The Indonesian Government is highly supportive of Indonesian garment industry. The central government for example, organizes annual
trade exhibitions showcasing Indonesian garment, fashion and other products. National Agency for Export Development (NAFED), a unit of Ministry
of Trade, is the organizer of Trade Expo Indonesia in Jakarta, the largest export-oriented exhibition in Indonesia. In addition, NAFED and other government agencies regularly lead trade missions overseas, bringing many
entrepreneurs and industrialists to attend world class exhibitions, and also
directs visiting dignitaries and foreign businessmen to qualified Indonesian companies. Online exhibition of Indonesian producers is available at
NAFED’s virtual exhibition website at http//www.nafedve.com.
Industry groups and associations work together with the Government in those activities. They
provide professional services and expertise in areas like training, market analysis, etc. One of the
most important associations is the Indonesian Textiles Association (API).
22
Indonesian Kidswear
The government of Indonesia had been very supportive to assist the exporters and manufacturers when the textile and garment quota system was abolished in January 1, 2005; these
phenomena would push the producers to race entering the countries which used to apply quota
such as United States, European Union and Canada. It was expected
that it could make the world market grow. On other side, without
quota the competition would increase among the producers of the
exporting countries.
The garment industry potential is supported by the annual
growth of the world’s garment trade. Restriction of garment exports by certain countries to the United States and European
countries have also given good opportunities to Indonesia.
Skilled workforce, efficiency in manufacturing and Indonesian
experience in exporting quality garments to American and
European countries have positioned Indonesia as an important garment producer in the global market. Although several textile companies have had to lay off workers during
the current economic crisis, garment makers have been
doing well and have absorbed another 50 thousand
workers this year, now there are more than 1 million
workers in garment industry.
In term of investment, domestic conditions have had resulted the flow of prominent investors into Indonesian TPT industry. Foreign investors which are mostly from United States, United
23
Indonesian Kidswear
Kingdom, Taiwan, Korea, Japan and Hong Kong, have brought Indonesia up to the world class
children’s wear. Indonesian garment quality which complies with the international standards has
been trusted by the buyers from overseas markets. It has been reported that the investment this
year reached IDR 4 trillion (USD 363 million) which is the highest investment in this industry for
the past five years (SENADA/Jakarta post Dec. 15 2008).
It has been admitted that there is a lot of advantages of operating the business in Indonesia
because of the following factors :
•
In Indonesian, investors can produce international standardized quality garments as all
human resource and industrial facilities are available and supported.
•
Availability of Indonesian experienced garment experts and operators.
•
Operational costs are efficient.
•
Availability of advanced technology and its facilities.
•
Availability of qualified experts to produce hand-made and good needlework such as
embroideries.
•
Provision of good international banking system and good infrastructures facilities (road,
air and sea transportation with international standards).
•
Other condition which has attracted the investors that is the integrated industrial upstream chain where it has its own fiber manufacturer, yarn manufacturer, fabrics manufacturers and garment manufacturer.
•
Trade promotion and trade information provision by the government is still needed to
help Indonesian play more important role in Kid’s wear market globally.
•
Stronger efforts are needed on the complying with good industrial practice such as meeting requirements for safety and working conditions, as this will strengthen the country
global position as an important garment industry player and boost Indonesian kid’s wear
products (Indonesia‘s garment account is about 3 to 4 percent of the world’s total).
Children shopping needs such as clothing and accessories become a special segment which
has a lot of potential, with big profit reaching up to 200 percent profit margin. For example a
24
Indonesian Kidswear
pop star Britney Spears had entered this business line by introducing her own label for kids. As
it was reported she was inspired by her own son to launch her children’s wear label named after
her three-year- old son. This was followed by other celebrities who started their business in Kid’s
Wear.
In Indonesia’s case more outlets and boutiques specializing in kid’s wear are believed to have
positive impact in enhancing Indonesian kid’s wear industry. There are attempts by several top
Indonesian designers to tap this potential Kid’s Wear business, for instance Sofie, Herman Naury,
Iva Latifah and Anita, who are the designer of Allure brand. These designers are members of the Indonesian
Fashion Designers Association, and
particularly Sofie has been actively
introducing more fashion for children
that are expected to catch on in both
local and overseas markets. More collaboration between fashion designers
and garment industry would definitely increase more sale of Indonesian
kid’s wear.
In Indonesia’s case more outlets
and boutiques specializing in kid’s
wear are believed to have positive
impact in enhancing Indonesian kid’s
wear industry. There are attempts by
several top Indonesian designers to
tap this potential Kid’s Wear business,
for instance Sofie, Herman Naury, Iva
Latifah and Anita, who are the designer of Allure brand. These designers are
members of the Indonesian Fashion
Designers Association, and particularly Sofie has been actively introducing
more fashion for children.
In January 2008 Sofie had joined
forces with textile and garment manufacturer Argo One in producing kid’s
fashion with her own brand name ‘1.2.b.’ for children aged 4 to 12. The collection names which
have been launched are Humble Art, Haphazard and Revival. Besides local market, Sofie plans to
enter the markets in Hong Kong, Singapore, Japan , Taiwan and Malaysia for the Asian market;
the U.K. and Germany for Europe; and the United States, and countries in the Middle East.
25
Indonesian Kidswear
Map of the Production Centers
Batam
Surabaya
26
Indonesian Kidswear
Semarang
Bali, Denpasar
Bandung
Jakarta
27
Indonesian Kidswear
28
Indonesian Kidswear
Sales of Kid’s Wear
Export
The demands of Kid’s and Baby’s wear worldwide tend to increase, especially in the US market. For example, the Indonesian export of Baby’s wear to USA which falls under category HS
620920900 (Other Babies Garments and Clothing Accessories of Cotton) increased from USD 10.4
million in 2003 to USD 21.1 million in 2007. In addition to that, the Indonesian export of ‘Other
Baby’s Garment’ which fall under category HS 611110900 to USA was positively increased from
USD 333,157 in 2003 to 4.498,372 in 2007.
Middle East market is beginning to absorb Indonesian Babies’ wear, for example in 2007 Indonesian export of Other Babies Garment and Clothing Accessories of Cotton (HS 620920900) to
United Arab Emirates was amounting to USD 2,993,775 and to Saudi Arabia reached the amount
of USD 345,320.
In 2007 imports of Indonesian babies’ garment under category ‘Other Babies Garment Knitted or Crocheted (HS 6111)’ by 11 countries are as follow:
1. USA 32 %
2. Other countries 19 %
3. Hong Kong 12 %
4. UK 8%
5. France 8%
6. Germany 5%
7. Italy 5%
8. Spain 3%
9. Japan 3%
10. Belgium 2%
11. Canada 2%
Other countries
19%
Hong Kong
12%
UK
8%
France
8%
Germany
5%
Italy
5%
Spain
3%
USA
33%
Japan
3%
Canada
2%
Belgium
2%
The increase has been driven by the fact that parents are more concerned about the up to
date fashion for their babies and children especially in developed countries where people tend
to buy more different clothes for different activities and occasions. International leading department stores and trading companies are anticipating this condition.
29
Indonesian Kidswear
Most of the orders made by importers are usually done one year prior to holiday seasons in
western countries. As it is known, few months before December, parents make preparation and
purchase Kid’s and Babies’ wear to decorate their children for Christmas and New Years Eve. The
other reason that people buy more kid’s and baby’s wear during the end of the year is the tradition of sending Christmas gifts to friends and members of the family or to relatives. The fashion is
customized to market requirements for instance for winter clothing the fabrics used are usually
wool velvet or knitted or crocheted of cotton. While light kid’s and Baby’s wear are exported few
months before summer time.
The table below shows Indonesian exports of selected garment products in 2003-2007 under
the category of Women’s and Girls’ as well as Men’s and Boys’ garments. The biggest exports in
2007 are HS 620520000 and HS 610610000. Major sources for the exports are the provinces of
West Java, Jakarta, Central Java, East Java, Bali, North Sumatra, West Sumatra, Riau, Jambi, Lampung, and East Nusa Tenggara
SELECTED GARMENT PRODUCTS EXPORTED IN 2003-2007 (KID’S WEAR)
NO HS Code
TITLE
2003
2004
2005
2007
1
620520000 MEN’S OR BOY’S SHIRTS OF COTTON NOT KNITTED OR CROSCHATED
2
610610000 WOMEN’S OR GIRL’S BLOUSES, SHIRTS OF COTTON
43,275,891.00 46,569,234.00 67,259,508.00 139,411,975.00 213,518,584.00
3
610510000 MEN’S OR BOY’S SHIRTS OF COTTON KNITTED OR CROSCHATED 85,186,670.00 55,687,375.00 117,239,979.00 165,226,025.00 136,792,035.00
4
610690900 WOMEN’S OR GIRL’S BLOUSES, SHIRTS OF OTHER FIBRES
4,011,647.00 54,001,104.00 89,446,775.00 100,483,247.00 77,422,232.00
5
620510000 MEN’S OR BOY’S SHIRTS OF WOOL OR FINE ANIMAL HAIR
7,519,174.00 3,514,628.00 2,286,303.00 1,454,130.00 48,731,881.00
6
610620000 WOMEN’S OR GIRL’S BLOUSES, KNITTED OR CROCHETED OF MAN-MADE FIBRES
45,322,044.00 28,007,008.00 22,697,556.00 31,739,690.00 47,605,415.00
7
620530100 MEN’S OR BOY’S SHIRTS OF SYNTHETIC FIBRE
63,686,367.00 53,671,325.00 43,700,450.00 37,780,502.00 43,537,347.00
8
610349000 MEN’S OR BOY’S TROUSER,BIB&BRACE OVERALL BREECHES & SHORTS OF OTH.TEX.MAT.
8,405,402.00 19,184,644.00 29,628,469.00 25,212,584.00 42,870,566.00
9
610110000 MEN’S OR BOY’S OVERCOATS,KNITTED OR CROCHETED OF WOOL/ FINE ANIMAL HAIR
4,703,127.00 1,484,491.00 847,047.00 290,367.00 35,042,883.00
1,994,512.00 3,977,922.00 15,449,912.00 8,291,127.00 32,620,650.00
11 610590000 MEN’S OR BOY’S SHIRTS OF OTHER TEXTILE MATERIALS
17,719,749.00 31,701,434.00 42,916,083.00 38,893,174.00 29,879,943.00
12 610520000 MEN’S OR BOY’S SHIRTS, KNITTED OR CROCHETED OF MAN-MADE FIBRES
21,591,337.00 25,409,321.00 31,636,372.00 31,588,467.00 29,211,579.00
9,605,532.00 12,858,840.00 10,972,031.00 26,819,166.00 23,111,246.00
10,243,161.00 2,897,519.00 1,311,788.00 5,826,194.00 15,698,758.00
4,663,565.00 11,124,622.00 12,823,789.00 13,604,281.00 14,823,974.00
10 610130000 MEN’S OR BOY’S OVERCOATS,CAR-COATS,CAPES,ETC. OF MAN MADE FIBRES
13 610469000 WOMEN’S OR GIRL’S TROUSER,BIB & BRACE OVER BREEC,SHORT OF WOOL/FINE ANIMALHAIR
14 620620000 WOMEN’S OR GIRL’S BLOUSES, ETC. OF WOOL OR FINE ANIMAL HAIR
15 621040900 OTHER MEN’S OR BOY’S GARMENT OF OF OTHER FIBRES
226,075,825.00 269,801,245.00 307,688,843.00 2006
311,164,907.00 367,012,725.00
Indonesia in World Market
Share of Indonesia in the US market for export of Babies garment Knitted and Crocheted (HS
30
Indonesian Kidswear
6111) in 2006 was about 2 percent of the total US import. China took the biggest share in the US
market up to 66 percent. For the same product Indonesian share in the Hong Kong market was
3 percent. In 2006 Indonesian market shares in the US import of ‘Babies Garment and Clothing
Accessories’ (HS 6209) was 5 percent one step higher than India which had 4 percent.
Major Importers of Indonesian Babies Garment and Products in All Categories
(in US$ and percentage share of world)
Markets for Indonesian exports
Source : Indonesian Centers Bureau of Statistic
United States of America
United Kingdom
United Arab Emirates Other Countries
World Total
2003
66,932,869 4,932,070 2,780,058 27,617,510 102,262,507 2004
52,405,664 7,773,526 1,951,638 26,614,940 88,745,768 2005
45,187,495 5,642,530 3,995,900 34,223,077 89,049,002 2006
49,816,864 5,842,040 3,337,028 29,246,683 88,242,615 2007
41,713,166
6,287,788
5,192,576
23,556,226
76,749,756
31
Indonesian Kidswear
Source : Indonesian Centers Bureau of Statistic
Major world markets
Top 10 Importers of HS 6111 (Babies’ garments, knitted or crocheted) in 2007
Other Countries
21%
Belgium
2%
United States of America
32%
Canada
2%
Hong Kong (SARC)
10%
Japan
3%
Germany
5%
Italy
5%
EXPORT
Spain
5%
France
7%
US$ THOUSANDS
World
USA
Hong Kong
UK
France
Spain
Italy
Germany
Japan
Canada
Belgium
Other Countries
United Kingdom
8%
Source : Intracen, WTO
6,109,798
1,903,149
616,072
497,015
442,224
301,787
301,197
288,192
201,068
137,678
125,809
1,295,607
Source : Intracen, WTO
Market Share of US Market for HS 6111 (USD thousand) in 2007
China is the largest exporter to the US (US$ 1,236,689). Indonesia ranks 6 in the US in 2007 for
HS 6111 (Babies’ garments, knitted or crocheted) with control of 6% of the market. The following
chart shows the share of other countries outside China.
Thailand
21%
Others
29%
Guatemala
4%
Malaysia
4%
Philippines
5%
32
Indonesian Kidswear
India
10%
Bangladesh
5%
Indonesia
6%
Cambodia
7%
Viet Nam
9%
EXPORT
World
China
Thailand
India
Viet Nam
Cambodia
Indonesia
Bangladesh
Philippines
Malaysia
Guatemala
Others
US$ THOUSANDS
1,903,149
1,236,689
142,945
63,547
60,629
49,336
43,216
35,903
34,648
25,327
23,328
187,581
Source : Intracen, WTO
Market Share in Hong Kong Market for HS 6111 (USD thousands) in 2007
EXPORT
China dominates Hong Kong market with 99% of
US$ THOUSANDS
World
616,072
China
611,578
Japan
808
Macau
528
Malaysia
510
United Kingdom
448
France
337
United States of America
331
Spain
243
Indonesia
176
Italy
114
Peru
102
Others
897
market share for HS 6111 (Babies’ garments, knitted or
crocheted). The following table shows the share of other
supplying producers.
Thailand
21%
Others
29%
Guatemala
4%
Malaysia
4%
Philippines
5%
India
10%
Bangladesh
5%
Indonesia
6%
Viet Nam
9%
Cambodia
7%
Source : Intracen, WTO
Market Share of US Market for HS 6209 (USD thousand) in 2007
Indonesia ranks 6 in the US in 2006 for HS 6209 (Babies’ garments and clothing accessories)
with control of 1.9% of the market.
El Salvador
2%
Bangladesh
25%
Others
15%
Colombia
2%
Egypt
3%
EXPORT
US$ THOUSANDS
World
China
Bangladesh
Viet Nam
Philippines
Indonesia
India
Thailand
Sri Lanka
Egypt
Colombia
Others
Source : Intracen, WTO
655,746
349,612
75,314
53,008
27,568
26,717
26,254
15,945
12,121
10,695
6,634
51,878
Sri Lanka
4%
Thailand
5%
India
9%
Indonesia
9%
Philippines
9%
Viet Nam
17%
33
Indonesian Kidswear
Source : Intracen, WTO
Indonesian Export of Babies Garment by Product
The following tables show some figures of the Indonesian exports of babies’ garments to
some major markets.
BABIES’ GARMENTS AND CLOTH.ACCESS. KNITTED OR
CROCHETTED OF COTTON
HS 611120000
COUNTRY
UNITED STATES
in US$
2003
2004
2005
2006
2007
32,882,548
20,494,899
16,967,224
20,359,414
13,657,780
UNITED KINGDOM
2,082,850
1,888,037
3,430,632
4,304,927
2,973,429
GERMANY
2,337,929
2,191,862
1,571,340
1,504,564
1,683,180
NETHERLANDS
1,190,802
435,214
1,534,565
1,291,301
533,940
BELGIUM
207,538
642,273
1,662,437
1,114,082
1,002,156
FRANCE
700,031
582,143
325,348
495,857
800,863
MEXICO
1,125,172
1,307,956
72,690
189,961
140,427
547,150
1,067,926
416,575
399,712
362,158
SINGAPORE
BENIN
-
-
-
-
1,763,433
SRI LANKA
-
9,352
2,430
-
1,555,292
1,658,045
1,691,424
3,137,175
4,527,805
2,620,392
42,723,065
30,311,086
29,120,416
34,187,623
27,093,050
OTHER COUNTRIES
TOTAL
Source : Indonesian Centers Bureau of Statistic
OTHER BABIES GARMENTS
HS 611110900
COUNTRY
2003
2004
2005
2006
2007
BENIN
514,964
1,057,224
4,437,541
3,010,971
953,336
UNITED STATES
333,157
513,840
1,106,408
1,340,630
4,498,372
3,714,472
2,136,819
1,564,719
191,588
126,539
UNITED KINGDOM
875,485
2,258,556
939,630
831,959
1,349,482
SRI LANGKA
433,259
694,021
1,493,265
1,725,188
758,522
-
1,112,691
652,057
59,401
1,950,625
351,719
285,615
318,776
644,219
816,086
NIGERIA
T O G O
UNITED ARAB EMIRATE
ITALY
34
Indonesian Kidswear
in US$
GERMANY
PAPUA NUGINI
OTHER COUNTRIES
TOTAL
62
70,906
160,711
7,255
1,258,430
232,767
505,511
287,328
190,586
202,851
-
14,839
127,645
409,556
628,813
955,741
1,859,434
1,485,120
1,426,335
1,566,345
7,411,626
10,509,456
12,573,200
9,837,688
14,109,401
Source : Indonesian Centers Bureau of Statistic
BABIES’ GARMENTS AND CLOTH. ACCESS. KNITTED OR CROCH.
OF SYNTH. FIBRES
HS 611130000
in US$
COUNTRIES
UNITED STATES
2003
2004
2005
2006
2007
4,258,071
4,960,061
3,813,664
1,929,025
100,610
UNITED ARAB EMIRATE
210,922
186,221
512,776
241,555
347,883
MEXICO
288,458
370,755
199,497
165,363
48,748
GERMANY
223,365
549,543
95,177
53,209
40,503
FRANCE
266,660
175,719
202,791
205,911
62,482
NETHERLANDS
214,293
227,832
281,206
112,137
-
9,795
-
205,274
402,929
-
19,055
19,950
204,740
237,563
28,110
121,536
159,572
80,630
2,240
4,888
97,905
30,007
41,629
63,147
36,298
ITALY
BELGIUM
UNITED KINGDOM
SAUDI ARABIA
OTHER CONTRIES
TOTAL
241,031
333,894
363,970
375,577
178,476
5,951,091
7,013,554
6,001,354
3,788,656
847,998
Source : Indonesian Centers Bureau of Statistic
35
Indonesian Kidswear
OTH. BABIES GARMENTS AND CLOTHING
ACCESSORIES OF WOOL/FINE ANIMALHAIR
IN US$
HS 620910900
USA; 33.9%
COUNTRY
Other Countries;
13.2%
GHANA; 2.0%
MALAYSIA; 2.5%
MAURITIUS; 2.6%
UNITED ARAB
EMIRATES; 18.1%
PANAMA; 3.0%
FRANCE; 3.6%
2007
US
1,146,466
UAE
UK
SAUDI ARABIA
GERMANY
FRANCE
PANAMA
MAURITIUS
MALAYSIA
GHANA
OTHERS
TOTAl
613,619
424,943
151,050
137,558
127,178
101,344
88,850
83,691
66,819
445,681
3,382,199
Source : Intracen, WTO
GERMANY; 4.1%
SAUDI ARABIA; 4.5%
UK; 12.6%
OTH. BABIES GARMENTS AND CLOTHING
ACCESSORIES OF COTTON
IN US$
HS 620920900
COUNTRY
Other Countries; 3.6%
SOUTH KOREA; 0.5%
BURMA; 0.6%
CANADA; 0.6%
MAURITIUS; 0.8%
SAUDI ARABIA; 1.2%
JAPAN; 1.3%
SINGAPORE; 2.6%
36
Indonesian Kidswear
UK; 3.3%
UNITED ARAB
EMIRATES; 10.6%
USA; 74.9%
2007
USA
UAE
UK
SINGAPORE
JAPAN
SAUDI ARABIA
MAURITIUS
CANADA
BURMA
SOUTH KOREA
OTHER
TOTAL
21,122,068
2,993,775
926,749
733,381
369,604
345,320
218,493
179,666
164,925
145,215
1,014,361
28,213,557
Source : Intracen, WTO
OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF SYNTHETIC FIBERS
IN US$
HS 620930900
USA; 38.3%
COUNTRY
UK; 19.6%
Other Countries; 9.5%
FRANCE; 2.5%
VENEZUELA; 3.1%
GREECE; 6.3%
SAUDI ARABIA; 3.2%
MALTA; 3.7%
TURKEY; 3.8%
2007
USA
UK
GREECE
GERMANY
KENYA
TURKEY
MALTA
SAUDI ARABIA
VENEZUELA
FRANCE
OTHERS
1,187,870
608,297
197,033
185,866
124,171
117,900
113,673
99,988
95,795
76,993
295,965
Source : Intracen, WTO
GERMANY; 6.0%
KENYA; 4.0%
37
Indonesian Kidswear
LIST OF EXPORTER
No Name of
Company
CP
Address
Phone
Fax
E-mail
1
Busana Star
Yusuf Suryaman
Jl. Cigondewa No.29, Bandung 40534
62-22 603 4801
2
Kuta Kidz Agung Sudira
62-22 603 2066
Jl. Taman Griya No.2 G
62 361- 753992
Email: kutakidz@indosat.net.id
Tuban - Bali
62 361 – 756994
Webpage: www.kutakidz88.com
3
Tirta Batu Bulan
Br. Telabah, Batu Bulan, Sukawati, Gianyar, Bali
81933107899
4
Koopu Kidz (Pokito)
Nyoman Ayu Ari
Jl. Camplung Tanduk 103
62 361 – 738872
Kompleks Pertokoan Abimanyu
62 361 – 8562232
Seminyak, Kuta Bali
5
Jl Kayu Jati No. 23 Banjar Jimbaran
Indigo
62 361-735871
62 361-735874
Carik Patitenget Basangkasa, Kuta 80361
6
Request
Jl. Legian, Kuta Bali
62 361-762872
7
Mama & Leon
Jl. Danau Tamblingan 99A Sanur 80228
62-361-288044
62-361-288150
Bali - Indonesia
8
Teratai Indah
Webpage: www.koopukidz.com
Email: koopokidz@cbn.net.id
Webpage: www.indigikidsglobal.com
marketing@mamaleon.com
rina@mamaleon.com
HM. Dimyati
Jl. Raya Dukuh Kupang 71-73
62 31 8856985
Hj. Lu Luin Khoiroh
Ketegan RT 4 RW 2 Tanggulangin Sidoarjo
81357714588
9
ALIB
Afrina A. Faris
Jl. Raya Dukuh Kupang 71-73 Surabaya 60256
62 31-5675297
10
SANNITA ABADI
Jl. Dukuh No. 54 Surabaya production@sannita.co.id
11
ERATEX DJAJA TBK
Graha Irama, Suite 11D
E-mail: erajkt@eratex.co.id
Norie L. Cerda
62-21-5261115
031-5613361
62--21-5261189
Jl. H.R. Rasuna Said, Kav.1 & 2
Kuningan, Jakarta, Indonesia
12
Indonesian Textile
Association
Sherlina Kawilarang Jl. Embong Trengguli 22 Surabaya 60271
13
Lembanindo Tirta Anugrah
Jacky Ambadar
62 031 5464662
031 5464677
Jl H Abdul Gani 92, Gintung , Ciputat, Banten
62 021-7432674
JAKARTA 15412
62 21 7499722
62 21 7404814
api-jatim@telkom.net
maritsa_talita@yahoo.com, lemonde@
lemondebaby.com
Indonesia
www.lemondebaby.com
14
Jl. Raya Driyorejo, KM 25,5 Desa Krikilan, marketing@abasson.com
Abasson Baby Product
38
L. Susanto
Indonesian Kidswear
62 31 7344235
62 31 7507369
Surabaya PO BOX 1514
No Name of
Company
CP
Address
Phone
Fax
E-mail
15
Octa
Jl. Kemang SelatanVIII/C2 Jakarta Selatan
62 21 7180817
62 21 7194957
cayenne@dnet.net.id
Cayene Home
16
Ciptagra Mutiara
Busana
Robert Raymond
17
Liza Christina
Garment Industry
Agus Setiawan
18
Agree Progress
19
Bambino Eka Pratama Cyndiana Devi
Leonard Soefianto
Jl. Mekar Raya 33 Gedebage, Bandung
Jl. Salabintana KM3,5 No 41, Sukabumi
62 22 7805858
62 266 221426
62 22 7805656
62 266 224672
cbi@bdg.centrin.net.id
budi@liza-ch.com
Jl. Jelambar Utama Raya No. 4A, Jakarta
(62-21) 56775630 (62-21) 56940129 agreepro@indosat.net.id
12 -16 Kutilang Street Semarang 50136,
62 24 3511302
62 24 3510407
bambinofashion@yahoo.com
Jawa Tengah
20
Hero Garment
Jalan Raya Palur No. 5, Solo, Propinsi Jateng
Manufacturing
Nancy Setiawan
62-271-825858 62-271-825872
21
Angelson Internusa, PT Liana Ratna Sari
Jl.Transmigran Kampung Bandan No.3
62-21 692 4210/ 690 4886
62-21 690 4376
Jakarta 14430, PO Box 633 Jkt.
22
Great River
international TBK,
Doddy Soepardi HAR Plaza GRI, 14th –18th Floor
Jl. HR Rasuna Said Block X-2 No.1
62-21 526 2460
62-21 526 2468
Jakarta 12950 PO Box 4312
Email: export@greatriver.co.id
Website: www.greatriver.co.id
23
Trilondo Adi Busana, PT Irwan, BE
Jl. Simpang sukaresmi No.8
62-22 203 1103/ 607 4572
Email: triab@bdg.centrin.net.idtriab
Bandung
24
Rodeo, PT Setiawan Santoso
Jl. Raya Kaligawe km.8, Semarang
62-24 658 3666
62-24 658 0212
Email: ptrodeo@indosat.net.id.com
25
Lestari Jaya, CV
Neeraj Srivastava
Jl. Raya Solo-Sragen, Palur
62-271 821102
62-271 821158
Solo
Email: avin@kavinkayu.comm
avin@intertex.co.id
Homepage: intertex.co.id
26
Email: aami@dprin.go.id
Association of
Ibrahim Abdullah
Sasana Kriya Building, 2nd floor
62-21 840 3331
62-21 840 4750
Indonesian Apparel
Jl. Taman Mini Indonesia Indah
Manufacturer
Jakarta 13560
39
Indonesian Kidswear
MINISTRY OF TRADE REPUBLIC OF INDONESIA
JI. M.I. Ridwan Rais No.5
Main Building - 4th Floor
Jakarta 10110 INDONESIA
Phone. [62-21] 385 8171 (hunting) Fax. [62-21] 235 28691
E-mail. mendag@depdag.go.id
Directorate General of Domestic Trade
M.I. Ridwan Rais No. 5 Building I, 6th Floor
Jakarta 10110 - INDONESIA
Phone (62-21) 23524120, 2352 8620
Fax
(62-21) 23524130
E-mail. dirJen-pdn@depdag.go.id
Secretary General
JI. M.I. Ridwan Rais No.5 Main Building I, 7th
Floor Jakarta Pusat
Phone. (62-21) - 23522040 ext. 32040
Fax.
(62-21) - 23522050
sesjen@depda9•90.id
Directorate General of Foreign Trade
JI. M.I. Ridwan Rals No. 5 Main Building,
9th Floor Jakarta 10110 - INDONESIA
Phone (62-21) 23525160
Fax (62-21) 23525170
E-mail djdaglu@depdag.go.id
Inspectorate General
JI. M.I. Ridwan Rais No.5 Building I, 10th Floor
Jakarta Pusat
(62-21) - 384 8662, 3841961 Ext.1226
(62-21) - 384 8662
irjen@depdag.go.id
Directorate General of International Trade
Cooperation
JI. M.I. Rldwan Rais No. 5 Main Building,
8th Floor, Jakarta 10110 - INDONESIA
Phone (62-21) 23526200, 23528600
Fax (62-21) 23526210
E-mail. djkpi@depdag.go.id
National Agency for Export Development
JI. M.I. Ridwan Rais No.5 Main Building,
4th Floor, Jakarta 10110 - INDONESIA
Phone (62-21) 23527240
Fax (62-21) 23527250
E-mail. kabpen@depdag.go.id
Commodity Future Trading Regulatory
Agency (COFTRA)
Gedung Bumi Daya Plaza 4th Floor
JI. Imam Bonjol No. 61
Jakarta 10310 -INDONESIA
Phone (62-21) 315 6315
Fax
(62-21) 315 6135
E-mail. kabappebti@depdag.go.id
Website www.bappebti.go.ld
Trade Research and Development Agency
(TREDA)
JI. M.I. Ridwan Rais No. 5 Main Building
4th Floor, Jakarta 10110 - INDONESIA
Phone (62-21)3858171 (hunting)
Facx (62-21) 23528691
E-mail kabalitbang@depdag.go.id
INDONESIAN COMMERCIAL ATTACHE
Australia
Indonesian Embassy. 8, Darwin Avenue, Yarralumia
Canberra A.c.T. 2600 Australia
Phone : (6162) - 625 08654
Fax : (6162) - 62730757
E-mail : atdag-aus@depdag.go.id atperdag@
cyberone.com.au
Website : www.kbri-canberra.org.au
Thailand
Indonesian Embassy . 600 - 602 Petchburi Road
Rajthevi PO BOX 1318
Bangkok 10400, Thailand
Phone : (0066-2) - 2551264, 255 3135 ext.123
Fax : (0066-2) - 2551264, 2551267
E-mail : atdag-tha@depdag.go.id
indagtha i@hotmail.com
Japan
Indonesian Embassy .5-2-9, Higashi Gotanda
Shinagawa-ku Tokyo 1410022, Japan
Phone : (81-03) - 344 14201,344 70596
Fax : (81-03) - 344 71 697
E-mail : atdag-jpn@depdag.go.id
hbagis17@yahoo.com
Philippines
Indonesian Embassy . 185, Salcedo Street. Legaspi
Village, Makati City Metro Manila Philippines
Phone : (632) - 892 5061-68, 894 4561
Fax : (632) - 892 5878, 867 4192
E-mail : atdag-phl@depdag.go.id
perdag@info.com.ph
South Korea
Indonesian Embassy. 55, Yoido-dong Young deoung
po-ku Seoul South Korea.
Phone : (0082-2) - 782 7750, 783 5371
Fax : (0082-2) - 780 4280, 783 7750
E-mail : atdag-kor@depdag.go.id
stpsdt@hotmail.com
Malaysia
Indonesian Embassy Jalan Tun Razak No.233
Kuala Lumpur 50400, Malaysia
Phone : (0060-03) - 214 52011 Or 21434835 ext. 308
Fax : (0060-30) - 214 7908, 214 48407
E-mail : atdag-mys@depdag.go.id indagkl@
pd.jaring.my
People’s Republic of China
Indonesian Embassy . San Li Tun Diplomatic Office
Building B, Beijing 100600, China
Phone : (00861) 653 24748, 653 25400-3014
IndonesianFax
Kidswear
: (00861) 653 25368
E-mail : atdag-chn@depdag.go.id
indagbei@public3.bta.net.cn
40
India
Indonesian Embassy. 50-A Chanakyapuri
New Delhi 110021 India
Phone : (0091-11)-61141000,6886763
Fax : (0091-11) - 688 5460, 687 4402
E-mail : atdag-ind@depdag.go.id
indoemb@nda.vsnl.net.in
Saudi Arabia
Indonesian Embassy Riyadh Diplomatic Quarter PO.
Box 94343
Riyadh 11693 Saudi Arabia
Phone : (0966-1) - 488 2800, 488 2131 ext.120
Fax : (0966-1) - 488 2966
E-mail : atdag-sau@depdag.go.id
atdagruhsa@awalnet.net.sa
Egypt
Indonesian Embassy.
3, Aisha EL Taimoira St. Garden City PO BOX 1661
Cairo 1661, Republic of Egypt
Phone : (20-2) - 794 4698,794 7200-9
Fax : (20-2) - 796 2495
E-maii : atdag-egy@depdag.go.id
hardaw j ndag@access.com.eg
Austria
Indonesian Embassy
Gustav Tschermak Gasse 5-7 Wina A-1180 Austria
Phone : (431) - 476 2341
Fax : (431) - 479 0557
E-mail : atdag-aut@depdag.go.id
United Kingdom
Indonesian Embassy
38 Grosvenor Square. London W1 k 2HW United
Kingdom
Phone : 44-20) - 772 909613, 749 97881
Fax
: (44-20) - 7945 7022
E-mail : atdag-gbr@depdag.go.id
atperdaglondon@aol.com
Netherlands
Indonesian Embassy . 8, Tobias Asserlaan
2517 KC The Hague, The Netherlands
Phone : (31) - 703108115
Fax
: (31) -7036 43331
E-mail : atdag-nld@depdag.go.id
atperdag@indonesia.nl
Russia
Indonesia Embassy . Commercial Attache Office
Korovy val7 Ent 3, FI. 8 Apt 76 Moscow 117049,
Republic Russia
Phone : (7-095) - 238 5281, 238 3014
Fax : (7-095) - 238 5281
E-mail : atdag-rus@depdag.go.id atdag@online.ru
Germany
Lehter Strasse 16-17 0-10557 Berlin 53175 Germany
Phone : (49-30) - 478 0700
Fax : (49-30) - 478 07209
E-mail : atdag-deu@depdag.go.id
budseto@yahoo.com
United Arab Emirates
Indonesia Trade Promotion Center (ITPC) Flat NoA03,
ArbitTower, 4th Floor, Baniyas Street, Deira P.O. Box
41664 Dubai U.A.E
Phone : (971 4) - 422 78544
Fax
: (971 4) - 422 78545
Belgium
Indonesian Mission to The European Communities
Boulevard de la Woluwe 38 Brussels B-1200, Belgium
Phone : (322) - 779 0915
Fax : (322) - 772 8190
E-maii: atdag-bxl@depdag.go.id atperi ndagbxl@
chello.be
Denmark
Oerehoej Aile 1, 2900 Hellerup Copenhagen, Denmark
Phone : (45-39) - 624 422, 624 883 (D)
Fax : (45-39) - 624 483
E-mail : atdag-dnk@depdag.go.id
atperindag-de@mail.dk
Italy
Indonesian Embassy Via Nomentana, 55 00161 Rome
Italy
Phone : (0139-6) - 420 0911, 420 09168
Facsimiie : (0129-6) - 488 0280, 420 10428
E-mail: atdag-ita@depdag.go.id lovenatassa@yahoo.
com
Canada
Indonesian Embassy 55 Parkdale Avenue
Ottawa Ontario KIY 1 ES Canada
Phone : (613) -7241100
Fax : (613) - 724 7932
E-mail : atdag-can@depdag.go.id
budh i@indonesia_ottawa.org
Website : www.indonesia_ottawa.org
Spain
Indonesian Embassy 65, Calle de Agastia Madrid
28043 Spain
Phone : (34-91) - 413 0294
Fax : (34-91) - 415 7792
E-mail : atdag-esp@depdag.go.id
atperdag@lander.es
France
Indonesian Embassy 47-49 Rue Cortambert Paris
75116 France
Phone : (33-1) - 450 302760, 450 44872
Fax : (33-1) - 450 45032
E-mail : atdag-fra@depdag.go.id
serdagparis@magic.fr
Switzerland
Indonesian Mission to The United Nations and
Other International Organizations 16, Rue de Saint
Jean
Geneva 1203 Switzerland
Phone : (0041-22) - 339 7010
Fax
: (0041-22) - 339 7025
E-mail : atdag-che@depdag.go.id
a Ifons_ptri@hotmail.com alfons-sa mosir@ties.itu.int
Singapore
7 Chatsworth Road Singapore 249761
Phone : (65) - 6737 5420, 683 95458
Fax : (65) - 6737 5037, 6735 2027
E-mail : atdag-sgp@depdag.go.id
depperindag@paclfic.net.sg
Hong Kong
Consulate General 127-129 Leighton Road Causeway
Bay Hong Kong
Phone : (852) - 289 02481, 289 04421
Fax : (852) - 289 50139
E-mail : kondag-hkg@depdag.go.id
indaghk@hk.linkage.net hmunandar@hotmail.com
United States of America
2020 Massachusetts Avenue, N. W. Washington DC
ca 20036
United States of America
Phone : (202) - 775 5350, 775 5200 ext. 350
Fax : (202) - 775 5354, 775 5365
E-mail : atdag-usa@depdag.go.id
Indonesian Trade Promotion Center (ITPC)
Osaka
ITM 4-J-8, Asia and Pacific Trade Center
2-1-10 Nanko Kita, Suminoe-ku, Osaka 559-0034, Japan
Telp.
(081-6) 66155350
Fax.
(081-6) 66155351
Website: www.itpc.or.jp
Dubai
Arbift Tower 4 Floor # 403, Baniyas street Deira
PO.Box 41664, Dubai - UAE
Telp.
(971-4) 2278544
Fax.
(971-4) 2278545
Hp.
971502088423, 97142215670 (Husin)
E-mail: itpcdxb@emirates.net.ae, hbagis17@yahoo.com
Website: www.itpcdxb.ae
Los Angeles
3457, Wilshire Blvd, Suite 101 Los Angeles, Ca 90010, USA
Telp.
(213) 3877041
Fax.
(213) 3877047
Hp.
21353633218
E-mail: itpcla@sbcglobal.net, dody_edward@yahoo.com
Website www.itpcla.org
Budapest
Bajcsy Zslinszky ut 12, 2nd floor No. 205
Budapest 1051 - Hungary
Telp.
(36-1) 3176382
Fax.
(36-1) 2660572
E-mail: inatrade@itpc-bud.hu
Website www.indonesia.hu/itpc
Johannesburg
Suite 02/E4, 2ND Floor, Village Walk, Sandton
Po Box 2146, RSA Johannesburg X9916 South Africa
Telp. (27-11) 8846240
Fax.
(27-11) 8846242
E-mail: alidepdag@yahoo.com
Sao Paolo
Edificio Park Lane
Alameda Santos 1787 Conj III - 11 Andar
Cerqueira Cesar, Sao Paulo, Brazil 01419-002
Telp.
(55-11) 32630472, 35411413
Fax.
(55-11) 32538126
Hp.
551184730986
E-mail: itpcsp@itpcsp.org, adisaopaulo@yahoo.com
Sydney
60, Pitt Street Level 2nd, Sydney 2000, Australia
Telp. (61-2) 92528783
Fax.
(61-2) 92528784
Hp.
61447439900 (Fetna)
E-mail: itpc-sydney@depdag.go.id
fetnayeti@yahoo.com
Milan
Via Vittor Pisani, 8, 20124 Milano (MI), Italy
Telp. (39-02) 36598182
Fax.
(39-02) 36598191
E-mail: mudo@itpc-milan.com, mudo_young@yahoo.com
Hamburg
Multi Buro Service, Glokengisserwall 17 20095
Hamburg - Germany
Telp.
(49-40) 33313-333
Fax.
(49-40) 33313-377
E-mail: inatrade@itpc-hh.com, posman_fh@yahoo.com
Indonesian Economic and Trade Office
Taiwan (a province of China)
Indonesian Economic and Trade Office to Taipei 6F,
NO.550, Rui Guang Road, Nelhu District
(Twin Head Building) Taipei 114 Taiwan
Phone : (886-2) - 875 26170
Fax : (886-2) - 874 23706
E-mail : tukdei-twn@depdag.go.id
41
Indonesian Kidswear
For your complete reference on the Republic of Indonesia
representative offices world-wide, please kindly access:
www.deplu.go.id
42
Indonesian Kidswear
43
Indonesian Kidswear
44
Indonesian Kidswear