Maximise the value of your audience with WHY for publishers VisualDNA brings together psychology and big data to give you the best possible understanding of your online audience. We make digital marketing human. Data-enabled inventory Target precisely the right customers Are your customers shopping or just browsing? VisualDNA can tell you. We’re unrivalled in audience understanding and we don’t stop short at providing demographic data; our analytics also reveal your customers’ personalities and interests. This means you can clearly see their motivations, ability and intention to purchase. By discovering what makes your audience tick, you can attract new brands to your site - by matching your audience to the very people that brands want to reach. Every ad can be targeted with precision. You can even explore the full potential of your website by understanding the specific audiences that particular content, sections and pages attract. Our approach is 10 times more effective than traditional audience targeting methods and produces dramatically higher CPMs. Who we work with VisualDNA’s unique and detailed view of the user allows us to target at an extremely granular level, which is vital when trying to find key Danny Hopwood Head of Platform EMEA at 67-71 Shoreditch High Street London E1 6JJ t | +44 (0)20 7734 7033 e | contact@visualdna.com www | visualdna.com About WHY You see data, we see people WHY tools provide real-time analytics to help maximise performance. Publishers can discover, attract and retain their audience by understanding key drivers, and then engage them using relevant offers, personalised content and targeted advertising. The rich user interface puts a human face on your traffic data, breaking down user demographics, interests, brand preferences and purchase intent. • Real-time, actionable insight • Simple tech integration • View and target segments directly in Google DFP, Krux or Lotame How to get started Whether you’re looking to improve the quality of your audience data, explore your own personal WHY Analytics dashboard or enjoy our preferential rates, we can discuss our simple tag deployment across your website. We can even create a bespoke personality quiz to engage your audience and reveal anything you want to know about your visitors. We do all this with a strong commitment to your customers’ privacy, and will never pass on the data we collect to anyone else. You can view our range of segments for your platform, or just start a conversation with us, with no obligation to purchase. Engage your audience VisualDNA produce standard and custom personality tests that over 50 million people have enjoyed taking worldwide. Telegraph Media Group, Trinity Mirror, Wikia and The New York Times are just a few companies that have featured our interactive personality test on their website to drive traffic and social sharing, increase user engagement and effortlessly collect valuable customer insight to compliment their own first party data. How it works - It all starts with a quiz VisualDNA quizzes are image-focussed to deliberately trigger rapid, emotional and honest responses from participants. In-depth, engaging and free to take, our quizzes have an 80-90% completion rate and reach millions through viral spread. The psychological insights fed back are accessible, insightful, and entertaining - and they’re firmly rooted in academia’s leading psychological principles; including the ‘Big 5’ model. Around 40m people have now taken a VisualDNA quiz, giving us the largest personality database anywhere in the world. This means we can connect personality type to behaviour, so we can predict who people are and what they’ll do. 67-71 Shoreditch High Street London E1 6JJ t | +44 (0)20 7734 7033 e | contact@visualdna.com www | visualdna.com From quiz answers to psychographic profiles Our visual quizzes capture detailed information about a person’s inspirations, motivations and lifestyle - and then we take it further. Our team of psychologists analyse answers using factor analysis and advanced statistical algorithms, to reveal unobserved personality traits that have led someone to answer as they have. These traits are then grouped into image clusters and assigned tags that form the basis of our unique psychographic profiles. The VisualDNA Personality Test VDNA PROFILE What does success mean to you? DEMOGRAPHICS INTEREST BRAND PREFERENCE EMOTIVE ASPIRATION Browsing habits DEMOGRAPHICS INTEREST ATTITUDE BRAND PREFERENCE LIFESTYLE MOTIVATION E VDNA PROFIL MOTIVATION EMOTIVE ASPIRATION ATTITUDE LIFESTYLE Inferred user How we scale understanding Our technology adapts to work with millions of people on a one-to-one basis The foundation of our understanding and data collection lies with the millions of people who take VisualDNA quizzes and receive detailed psychographics profiles, but we grow our understanding far beyond quiz takers. We work with trusted partners to onboard valuable first-party offline data and create even richer profiles. By analysing online behaviour of both known and unknown users, we can infer highly accurate sets of data points that complete their psychographic profiles. Our powerful technology and predictive analytics allow VisualDNA to profile over 300 million people worldwide, for unrivalled audience understanding. UK RU USA 90M 45M 75M EU 60M ROW 55M 67-71 Shoreditch High Street London E1 6JJ t | +44 (0)20 7734 7033 e | contact@visualdna.com www | visualdna.com Case study: Haymarket increase CTR by 800% with WHY Objective 1.15% In partnership with VisualDNA, Haymarket Media Group ran a lead generation campaign on behalf of vehicle finance lender Magnitude Finance – UK specialists in providing bespoke funding for prestige automotive vehicles. Solution Through Pistonheads, its online motoring community, reach prospective buyers in both the luxury car and credit markets. Haymarket split the campaign's initial four-week activity into two lines: 50% on their standard vertical targeting, and 50% overlaying additional segmentation from VisualDNA. Results Following the first month’s activity, the CTR via Haymarket segments averaged at 0.14%, while the addition of 800%! The Haymarket campaign has, in just one month, generated hundreds of qualified leads for Magnitude Finance and the client has been so impressed with the campaign's impact, penetration and CTR they have already signed up for a further campaign – leading with high performing data provided by VisualDNA. 0.14% Without VisualDNA VisualDNA Lee Williams, Executive Director Pistonheads We knew we had the right audience f or this segments have taken it to another level. The stats really show how VisualDNA data enhances our vertical targeting and we're really pleased it perf ormed so well. We're actively working more closely together on further campaigns to ensure that clients continue to achieve the best possible outcome . About VisualDNA VisualDNA – Psych tech for a better world VisualDNA was started in 2008 with a mission: to use technology to bridge the gaps in communication in a digital world, and make it a better place. By combining the skills of data scientists, psychologists, creatives and engineers we have crafted new ways of understanding the human personality, with the purpose of allowing people to better understand themselves, and for businesses to better serve their customers. 67-71 Shoreditch High Street London E1 6JJ t | +44 (0)20 7734 7033 e | contact@visualdna.com www | visualdna.com