1. business and industrial

Wayra UK &
Wayra UnLtd
demoDay
DECEMBER 2014
Catering provided by
Welcome
On behalf of Wayra, I would like to welcome you
to the Wayra UK and Wayra UnLtd demoDay 2014. I
would also like to extend our thanks and appreciation
to HRH The Duke of York, whose Pitch@Palace
initiative celebrates entrepreneurship throughout the
UK and across the world.
We are also very excited
to welcome global music artist,
entrepreneur and philanthropist,
will.i.am, to the Wayra UK
Academy. He is no stranger to
technology, given his role as Intel’s
Director of Creative Innovation and
as one of the first equity partners
in Beats. We look forward to
will.i.am’s fireside chat outlining the
importance of STEM and digital
literacy in young people.
Brodnock, who as well as being a
mother of five, is teaching children
social and emotional skills
through her start-up Karisma
Kidz, which won this year’s
coveted Intel Challenge award.
In many ways, today
is a dual celebration. On the
one hand, we’ll celebrate the
evolution of the 26 start-ups that
have successfully completed
this most recent acceleration
cycle; on the other, we will
welcome 29 start-ups into the
Wayra family (including 2 from
Saudi Arabia). All of our start-ups
Indeed, the future of
our economy will depend on
people like SMARTA100 Female
Entrepreneur of the Year, Erika
2
reflect that the UK has positioned
itself as a global centre for
start-up founders of diverse
backgrounds from around the
world who are all helping to
create what HRH The Duke of
York has described as a ‘culture
of enterprise’. The creation of
new jobs and economic growth
will depend on people like Alain
Falys, CEO of Yoyo, who this
week accompanied the Mayor
of London, Boris Johnson, to
Malaysia to showcase London’s
£20Bn FinTech sector before
finalising the first pan-Asian
mobile payments and loyalty app
with AirAsia.
support and guidance of the
Cabinet Office and UnLtd. As
part of Telefónica, we believe in
open innovation and in an Open
Future for all, and I, for one, am
proud to count upon the support
of such illustrious collaborators,
supporters and partners.
Finally, a sincere thank you
to the incredible staff at Wayra
and Telefónica, who demonstrate
on a daily basis that we can all
be entrepreneurs, even while
working for one of the biggest
companies in the world. And
most importantly, thank you to
our start-ups, whose infectious
passion makes this the best job
in the world.
We also have to give
a special ‘shout-out’ to our
mentors and coaches whose
selfless support has pushed our
start-ups to excellence. Similarly,
Wayra UnLtd literally would
not exist without the generous
Gary Stewart
Director, Wayra UK & Wayra UnLtd
3
Agenda
Contents
5 Agenda
16:30 – 17.40
Registration
17.40 – 17.43
Welcome
Gary Stewart, Director Wayra UK & Wayra UnLtd
17.43 – 17.48
Ronan Dunne
CEO, Telefónica UK
17.48 – 17.53
HRH The Duke of York, KG
17.53 – 19.50
Pitches
19.50 – 20.05
Announcement of the 2015 Wayra UK & Wayra UnLtd Cohorts
Feilim Mackle, Sales & Service Director, Telefónica UK
20:05 – 20:25
will.i.am
20:25 – 20:30
Closing Remarks
Gary Stewart, Director Wayra UK and Wayra UnLtd
Simon Devonshire, Director Wayra Europe
6 Start-Up Teams
30 Alumni Teams
37 Global Teams
20:30 – Late
4
4
Wayra UK & Wayra UnLtd Christmas Party
5
5
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Applyed is a digital admissions and data analytics
platform for schools.
Doutissima is the leading health and beauty website
for the Brazilian market, disrupting the market by
offering a solution that’s both free and easy to use.
Applyed
Doutissima
PROBLEM
PROBLEM
The archaically paper-based school admissions process
for both schools and parents. Applyed will also allow
parents to find the best education for their children.
Access to healthcare in developing countries is
expensive and sporadic, meaning most people will
not visit a doctor during their lifetime. Ironically, 3G
connectivity is abundant, which facilitates access to
Doutissima’s online health and beauty forum.
SOLUTION
@ApplyedUK
An online admissions platform which enables parents
to apply to schools online and allows schools to receive
all applications with payments processed online, saving
them time, money and stress.
andy@applyed.co.uk
MARKET
applyed.co.uk
The UK private education market is worth £6Bn. Initially,
Applyed will target the £270M admissions market that
includes 2.6k schools.
Andy Davis,
Co-founder and CEO
Joshua Evans,
Co-founder and CTO
BUSINESS MODEL
doutissima.com
doutissima.com.br
SOLUTION
Doutissima provides a network of health professionals
who feed the Doutissima site and mobile app with
content, resulting in thousands of articles which are
generated each month. Doutissima provides virtual
consultations for those in the developing world who are
unable to afford basic healthcare.
sven.lung
@doutissima.com.br
+33616975378
Sven Lung
Exec Chairman
MARKET
We address a market of more than 600M users,
translating to a market opportunity of billions of dollars.
Schools pay an annual licence fee of between £5k-£20k
for Applyed, dependent on the size of the school.
Our Business Spotlight
TRACTION
Currently closing Felsted School and Cheltenham Ladies
College. In talks with 40+ schools providing a pipeline of
£400k. In the process of partnering with the #1 school
database provider in the UK.
OUR DEMODAY ASK
Introductions to
independent schools.
Edtech investors who are
interested in our £500k
round in Q2 2015.
NOTES
Our Business Spotlight
BUSINESS MODEL
Advertising on the website and mobile app, along with
revenue streams from content marketing opportunities.
WHAT WE ARE LOOKING
FOR AT DEMODAY?
Raising €2.5M to
accelerate growth.
TRACTION
7M unique visits to the Doutissima website after 1 year,
with $700k of revenue in 2014. Expected revenue of
$6M in 2015.
NOTES
6
#WayraDD @WayraUK @WayraUnLtd
7
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Earnt is a mobile rewards platform for health and
fitness apps, allowing brands to reward users for their
in-app achievements.
Geneix personalise medicine by matching drugs to
your DNA and ensuring you get the best medicine with
the fewest possible side effects.
Earnt
Geneix
PROBLEM
PROBLEM
Mobile advertising is intrusive, often irrelevant and largely
ignored. Click through rates are incredibly low - the
industry average is just 0.27%.
Some people don’t respond to prescribed medications while
others suffer from side effects. This ill-conceived approach
costs the NHS more than £2Bn every year, and around 10k
patients are killed due to negligent prescriptions. A ‘one-sizefits-all’ approach costs significant amounts of money, and in
the gravest circumstances, lives.
SOLUTION
earnt.co
joe@earnt.co
Joe Leese, CEO
Earnt lets brands reward users with discounts and free
products, for in-app achievements. By offering value to
users, Earnt is able to help brands get their attention and
start forming more meaningful connections.
geneix.com
MARKET
info@geneix.com
Earnt is currently focusing on health and fitness apps,
which account for 2.4% of the $31Bn Global Mobile
Advertising Market ($744M).
SOLUTION
Geneix’s software analyses DNA to create unique druggene profiles, providing doctors with the insight to know
how patients will respond to the prescription and the
risk of side-effects. Geniex therefore allows doctors to
prescribe better and safer drugs based on patients needs.
@geneixLTD
Mark Bartlett Founder
and CEO. Expert in
Pharmacogenetics
MARKET
The personalised IT medicine market will be worth $6Bn
by 2015. Geneix’s point of entry is through the
laboratory network which has a total addressable market
of £60M in the UK.
BUSINESS MODEL
Earnt charges brands either a fixed fee or affiliate
commission when a user claims their reward.
Our Business Spotlight
Our Business Spotlight
TRACTION
Pipeline of 9 apps that want to integrate Earnt in early
2015, opening us up to 100k+ users. 15 paying brand
partners waiting to use the platform. Featured as Startup
of the Week in Tech City news.
OUR DEMODAY ASK
We are looking for
advisors from the
advertising or health and
fitness app industries
who can introduce us to
brand and app partners.
NOTES
8
#WayraDD @WayraUK @WayraUnLtd
BUSINESS MODEL
Geneix sells a SaaS solution to laboratories that automates
genetic analysis.
OUR DEMODAY ASK
We are looking for
strategic partnerships
to open a round in Q2
2015 and a connection
to Aurther Levinson CEO
Calico or Ian T.Clarke
CEO Genentech.
TRACTION
Partnerships secured with two major London hospitals, won
the TechCity News Elevator Pitch competition.
NOTES
9
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Enterprise Applications on your mobile device
in minutes with 100% data security and no reengineering required.
Leveraged Sports Betting.
iNovar
LevBet
PROBLEM
PROBLEM
SOLUTION
SOLUTION
Many organisations have invested heavily in developing
large libraries of interactive reports and dashboards using
technologies which are generally unsupported on mobile
devices such as the iPad.
MyBI 2Go is a unique approach to mobilising existing
content which installs within moments without any
re-engineering, and enables users to rapidly access
applications with 100% data security as no data is stored
on the mobile device.
inovarcorp.com
mybi2go.com
@iNovarCorp
david.monks@
inovarcorp.com
MARKET
Gartner estimated in 2012 that the license revenues from
Mobile Business Intelligence would exceed $2.5Bn by
end 2013.
David Monks, COO
Mark Hillam, CEO
Glenn Hillam, CTO
BUSINESS MODEL
iNovar sell fixed term cloud subscription contracts and
perpetual licenses, plus support contracts.
Our Business Spotlight
Sports trading opportunities are heavily restricted
compared to those of financial trading. This results
in disappointment and high rates of attrition among
sophisticated users.
LevBet introduces leveraged futures, options, and
swaps to sports betting markets, in an intuitive and
powerful platform design, giving a betting experience
worthy of a financial market investment tool.
levbet.net
@lev_bet
jake.list@levbet.net
MARKET
Jacob List, CEO
Carlos A. Catalan Garcia
Miguel Garcia
Martinez, CTO
Victor Vallejo Carballo,
Sports Trader
£3.2Bn represents the 25% of online sports betting
revenue derived from sophisticated users.
BUSINESS MODEL
Spreads and commission on winnings.
TRACTION
Our Business Spotlight
200 users in 2 month of public beta, £66.5k investment,
winner of the pitch competition at the largest i-gaming
conference in Europe EIG, featured in major industry
media SBC news.
TRACTION
6 major clients: Metropolitan Police, Marks & Spencer,
Orange Business Services, Telefónica Global Solutions, BMW
Group, Alghanim industries totalling $150k receipts. 5 major
SI partners: Atos, Capgemini, CGI Logica, CSC Lorenzo and
Deloitte, $150k angel funding, Daily Express City Page.
OUR DEMODAY ASK
$2M funding, new clients,
introduction to potential
software OEMs.
OUR DEMODAY ASK
£300k to cover operating
costs for 2015.
NOTES
NOTES
10
#WayraDD @WayraUK @WayraUnLtd
11
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
The Netflix of live concerts with added
social interaction.
Lobster is a marketplace for social content. The
‘iTunes for user generated content’ that is already live
on Instagram and Flickr.
Living Indie
Lobster
PROBLEM
PROBLEM
Living Indie delivers the live gig experience to people
who can’t get there in person.
Supply: the problem of monetization of social content.
Demand: agencies, marketing professionals and consumers
cannot use social content legally.
SOLUTION
Living Indie lets music lovers watch their favourite acts
live, or in its extensive videos on demand archive, while
bringing them together with fellow online fans across
the world.
livingindietv.com
@livingindietv
MARKET
andres
@livingindietv.com
350M people watched live concerts in 2014. The market
is growing at 25% year on year. The addressable UK
market is $300M and the global market around $6Bn.
Andres Sanchez
Sandaza, CEO
Jorge Fernandez, CTO
BUSINESS MODEL
Affiliate sales of tickets and merchandise, sponsorships,
subscriptions and content distribution.
Our Business Spotlight
TRACTION
10k subscribers, 20k followers on social media. Secured
a lead investor for current £250k round. Appeared in The
Economist, Rolling Stone, and Vice.
OUR DEMODAY ASK
We are currently
raising £250k and are
looking for investors to
join our current round.
NOTES
12
#WayraDD @WayraUK @WayraUnLtd
SOLUTION
Lobster captures photos or videos automatically with just a
hashtag #ilobsterit on Instagram and Flickr. We automatically
index and price them, making them available to buy at $0.992.99. The buyer gets the file and royalty-free license. The
seller gets 75% of the money immediately.
ilobster.it
@Lobster_it
olga@ilobster.it
Olga Egorsheva
CEO & Cofounder
Maria Iontseva UX
Director & Cofounder
Andrey Dmitriev QA/
Tech director & Cofounder
MARKET
Our Business Spotlight
Marketplace commission where Lobster takes 25% of
every transaction. Subscriptions to be introduced, based on
agencies feedback.
OUR DEMODAY ASK
We are raising a £350k
seed round, and are
looking for seed funds
and angel investors
to help close in
December 2014.
TRACTION
Market in photos is worth $2Bn across 3 segments: media
agencies, journalists and consumers. The video and audio
market totals $5Bn.
BUSINESS MODEL
Approximately 1.5k users, 100k content and 10 agencies
Flickr, Instagram, Wix partnership discussed. TC Disrupt
Battlefield 2014.
NOTES
13
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
MedArkive allows doctors to stay up to date whilst also
enabling sponsors of educational content to deliver the
desired content at the right time to the right doctor.
OpenDesk is a global platform for local making.
MedArkive
OpenDesk
PROBLEM
PROBLEM
Companies increasingly need high quality furniture
to make their workspace attractive places to work.
Established suppliers are high cost and slow turnaround
while high street alternatives lack quality.
Doctors struggle to find the relevant educational content
they want. Pharma wish to sponsor but only know
doctors wishes from surveys. Publishers own the right
content but need to protect their rights.
SOLUTION
MedArkive creates a marketplace for the medical
community to meet. We analyse trends to ensure each
doctor gets the right content at the right time, thus
helping pharmaceutical companies to spread their
marketing broader and with better ROI.
medarkive.com
@MedArkive
jdflindt
@medarkive.com
MARKET
Jacob D. Flindt, CEO
Shiv Kumar, CTO
Pharma spend $27Bn globally on marketing aimed at
doctors, and we tap into this multi-billion dollar market.
BUSINESS MODEL
MedArkive is a SaaS for pharma subscription fees, and
we charge hosting fees to publishers.
Our Business Spotlight
SOLUTION
OpenDesk offers high quality, designer furniture, made
locally, on-demand. Because it’s designed for digital
fabrication, our furniture can be customised, is cheaper
than other designer furniture and can be delivered faster
than existing suppliers.
opendesk.cc
@open_desk
invest@opendesk.cc
Tim Carrigan, CEO
James Arthur, CTO
Nick Ierodiacounou,
Head of Product
Joni Stiener,
Head of Design
Ian Bennick, COO
MARKET
OpenDesk is initially focusing on the UK office furniture
market estimated to be worth £650M. OpenDesk plans
to address the consumer home furniture and furnishings
market estimated to be worth over £130Bn.
Our Business Spotlight
BUSINESS MODEL
OpenDesk make money by selling workspace furniture
and are building an online marketplace for direct
transactions between customers and makers.
TRACTION
Negotiations with global pharma and publishers, such as
Oxford University Press, Wiley and Lundbeck.
OUR DEMODAY ASK
We are raising £250k
to build sales and
user acquisition.
NOTES
14
#WayraDD @WayraUK @WayraUnLtd
OUR DEMODAY ASK
Recommend OpenDesk
furniture to the businesses
you work with or have
invested in.
Investors interested in
our £1.5M series A which
will take place in H1 2015.
TRACTION
30k design downloads 400 makers across 37
countries in our network £220k in revenue in the last 6
months £650k funding to date (crowdfunding, Wayra
and Innovate UK).
15
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Visual email app for iPad.
Passive Eye has developed the technology to build a
self-powered GPS locator that doesn’t use batteries
and never needs recharging.
Paperfold
Passive Eye
PROBLEM
PROBLEM
Consumers say email doesn’t feel good on iPad.
GPS is a mature technology but isn’t used for asset
tracking. This is because a maintenance department
is needed to recharge the batteries every week or so.
Passive Eye completely eliminates that entire cost
centre and charging requirements.
SOLUTION
Paperfold allows email users to fold through
their email, while improving their access to
attachments and web links.
paperfold.me
MARKET
@PaperfoldApp
hello@paperfold.me
Shash Deshmukh, CEO
and Founder
4Bn email users.
@passiveeye
BUSINESS MODEL
info@passive-eye.com
jrush@passive-eye.com
Paperfold monetise the increase in open and
click-through rate that the app delivers.
TRACTION
SOLUTION
passive-eye.com
Passive Eye is designed for outdoor use. Passive Eye
combines solar and radio frequency energy harvesting
with kinetic power generation. This power is then
managed and provides sustained continuity of service.
MARKET
Jerome Rush, Founder
Dr Kenneth Tong, CTA
Dr Jingjing Huang, CTO
GPS market is worth over $28Bn. Asset tracking for
GPS is a virgin market and difficult to quantify. However,
market size can be insinuated by the fact that last year’s
sales of radio frequency identification (RFID) chips was
$7Bn. RFID chips are $0.50 each.
2100 subscribers, $200k investment, partnership
with Apple Retail.
Our Business Spotlight
Our Business Spotlight
NOTES
OUR DEMODAY ASK
Invest in our seed round.
16
#WayraDD @WayraUK @WayraUnLtd
BUSINESS MODEL
Revenue is generated from the sale of the GPS device
and the recurring monthly subscription.
OUR DEMODAY ASK
Introductions to the
Business Development
Director at Balfour
Beatty & HSS Hire & high
level access to DHL/
UPS for our package
monitoring solution.
TRACTION
Seed funded: GeoReach, a GPS biz. Marketing
agreement - Concirrus - IoT facility company.
NOTES
17
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Pocket Explorers is a new brand for kids with nature at
its heart. We combine the online and the natural world
to reconnect digitally-savvy kids to the outdoors.
Policy in Practice help people to understand the
welfare system, through a set of software tools,
consultancy, and policy work.
Pocket Explorers
Policy in Practice
PROBLEM
PROBLEM
In an increasingly tech-driven society, evidence shows a
dramatic decline in children’s relationship with the outdoors
and urgent action is needed to bridge this growing gap.
The welfare system in the UK is confusing. It is difficult
for people to know what they are entitled to and what the
impact of important decisions, like moving into work, will
mean for them financially.
SOLUTION
SOLUTION
policyinpractice.co.uk
@PocketExplorers
Pocket Explorers engages kids and parents alike in
amazing adventures, using tech to reconnect and reward
families for play in the great outdoors. Encouraging today’s
kids to live eyes open and love the world around them.
hannah@
pocketexplorers.com
MARKET
deven@
policyinpractice.co.uk
pocketexplorers.com
18M families in the UK, who spend an average of £65
a week on family entertainment, 70% of whom own a
smartphone or tablet with an annual spend of £45 on
apps.
Hannah Catmur,
Co-Founder & CEO
Tom Miller, Co-Founder
Policy in Practice’s outcome-based software enables
people to see what benefits they are entitled to, how
much better off in work they would be and how they can
cut down on expenditure. Additionally, Policy in Practice
help implement welfare reform through consulting work
and policy reports.
@Deven_Ghelani
Deven Ghelani,
Founder and CEO
Lisa Stidle,
Head of Operations
MARKET
In the UK, the market for software is £28M, but we are also
looking to expand internationally. Spain is already in the
pipeline thanks to access to Telefónica through Wayra.
BUSINESS MODEL
Customer membership with basic and premium options,
partnerships to support acquisition and merchandise for
both existing and new customers.
Our Business Spotlight
TRACTION
OUR DEMODAY ASK
Currently raising £250k
for an 18-month runway.
Introductions to Patrick
Healy, Head of Product
at CBeebies, Justine
Roberts, CEO Mumsnet,
and Martin Dalby, CEO
Center Parcs.
User base of 4k from 2 successful events. Launched to
UK App Store last month with 2k downloads to date. 60%
returning every other day for an average session of 10mins.
NOTES
18
#WayraDD @WayraUK @WayraUnLtd
BUSINESS MODEL
Our Business Spotlight
We sell annual, recurring software licenses and charge for
consulting and policy work.
TRACTION
OUR DEMODAY ASK
Looking for people who
believe in better public
services through digital
delivery and anyone
with experience selling
into Local and Central
Government.
7 current clients, £93k revenue in 2013, £250k projected
for 2014, £55k recurring software sales, Big Venture
Challenge winner.
NOTES
19
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Intuitive talent science that helps you enable your
talent and teams to perform at their best quickly.
Proversity is the first digital university designed by
employers. We work directly with organisations to
attract, assess and recruit talent.
Potentially
Proversity
PROBLEM
PROBLEM
Companies want to get more out of their talent and
teams to improve performance, remove blockers,
improve staff retention, increase engagement, reduce
project failure, grow fast and build culture.
A growing disconnect between education and
recruitment. The pandemic is costing the global
economy $150Bn per annum.
Pro ersity
SOLUTION
SOLUTION
Talent science. Potential.ly uses intelligent psychometric
analysis and smart tech to enable anybody to quickly profile,
assess and analyse talent through an incredibly intuitive
platform. Predictive team analytics. Hire for culture fit.
proversity.org
Dr Norbert,,Morawetz,
CEO
Abdul Waheed, CTO
Jeremy Townson,
Head of Research
Trevor Bezzina, COO
and Marketing
MARKET
Carl Dawson, CEO
Krishan Meetoo, CDO
Paul Merrick, COO
Our Business Spotlight
MVP attracted 8k users, 25 universities signed up including
Exeter, Reading, Goldsmiths; pilots with Jobcentre, Axonix,
Webanywhere, resulting in £21k sales revenue.
potential.ly
@potentiallyco
norbert@potential.ly
£27Bn across enterprise, recruitment and education.
We bridge the gap between skills and opportunity through
crowd-sourced courses that provide the relevant employability
skills as part of the job application, creating validated
candidates that will accelerate organisations globally.
@proversity_org
info@proversity.org
MARKET
In the UK alone our total addressable market in talent
acquisition is $7Bn, translating to $120Bn globally.
BUSINESS MODEL
BUSINESS MODEL
SaaS business model, subscription, per employee per year.
TRACTION
OUR DEMODAY ASK
Raising £250k in Q1/2015.
Full SEIS available.
Looking for pilots and
intros to managers/HR in
companies that care about
teams, high performance
and culture.
NOTES
20
#WayraDD @WayraUK @WayraUnLtd
We operate a SaaS model through a B2B2C approach.
Our pipeline is valued at £3.5M, which includes Telefónica,
Clyde & Co, Jaguar Land Rover and Deutsche Bank.
Our Business Spotlight
TRACTION
We are working with Network Rail, D&AD, Lloyd’s
Register, NHS, Family Mosaic and Lloyds Bank. We have
secured £50k in revenue and through our partnerships we
have access to 2M users.
OUR DEMODAY ASK
At demoDay we are
launching a £1M seed
round. We would like
introductions to global
organisiations and
investors interested
in edtech, HR and
social impact.
NOTES
21
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Learn through what you love.
Roadio is an app that helps young people learn to
drive better and more safely.
ReBeats
Roadio
(Tonguesten)
PROBLEM
PROBLEM
The actual methodologies used to learn languages are
not fully adapted into new technologies. Learning a
language is not engaging, not attractive, and 90% of the
users never complete a course.
1.2M people take their driving test each year in the UK,
yet 1 in 5 are still crashing within their first 6 months
of passing. Roadio addresses this problem at its root
cause, young driver behaviour, by applying 30 years of
validated research.
SOLUTION
@wearet10
ReBeats believe in a new way to learn English: GAM-EDUCATION and have developed a platform that converts
any music video into English game lessons.
andrea
@tonguesten.com
MARKET
tonguesten.com
The global EFL market size is $82Bn with 1.5Bn current
learners (2Bn by 2020), 60% of which are beginners.
Jonthan Walton, CEO
Andrea Montagnini, CMO
Anna Walton, Research
BUSINESS MODEL
B2C: freemium; B2B: white label platform for private and
public schools.
Our Business Spotlight
TRACTION
6k users from 88 countries, 89% returning weekly.
Contract with Technology Strategy Board: £66k for a trial
in UK primary school as literacy tool for English second
language students. Partnership with Cambridge University.
OUR DEMODAY ASK
We are looking for £500k
investment to grow
the team, build out the
product, strenghten IP
and acquire customers.
NOTES
22
#WayraDD @WayraUK @WayraUnLtd
SOLUTION
roadio.com
Through the app, learner drivers can connect with
their instructors to log and track progress, and visually
measure their increased driving proficiency, and access a
growing set of research-backed educational resources.
@roadiohq
founders
@roadio.com
MARKET
Mawuli Ladzekpo,
Co-founder, CEO
Nick Daniels,
Co-founder, CTO
In the UK annually: 1.5M learning to drive, £1.2Bn spent
on driving lessons. Globally 51M learning to drive.
BUSINESS MODEL
Roadio generates revenue through multiple channels
including charging for premium features, lead generation
and advertising.
Our Business Spotlight
TRACTION
2.5k registered driving instructors (5% market), 11.5k
registered learners, 2,000 hours of lessons booked
every month.
OUR DEMODAY ASK
We are interested in
talking to companies
looking to reach the
young driver market.
NOTES
23
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
Schedule your staff like it’s the 21st century. Create
a schedule that matches staff preference to business
demand, within minutes.
Condense web pages down to a digestible size. Skimread and easily share with others. Search Skim Topics
to discover relevant new content.
RotaGeek
Skim.it
PROBLEM
PROBLEM
Finding and sharing valuable information online is archaic,
leading to information overload, lost links and wasted time.
Many large businesses still use ad-hoc tools, such as paper
rosters or spread sheets, to schedule staff. These are slow,
ineffective, difficult to share and lack central visibility.
SOLUTION
Skim.it’s API pulls the most relevant information from
a web page in 0.3 seconds, turning large pieces of
information into skim-readable form. Users can then
save and share these ‘Skims’ on our web and mobile
apps or use them in their own or third party solutions.
SOLUTION
RotaGeek empowers employers to effectively schedule
staff. Employers can organise and share work shifts
online, cutting schedule admin time by up to 80%.
RotaGeek can also use data-driven algorithms to match
staffing to business demand.
rotageek.com
@rotagee
chris@rotageek.com
07801239265
0207 117 2973
MARKET
Total annual market: £2Bn; UK: £210M; Europe: £810M;
USA: £1.1Bn.
Dr Chris McCullough, CEO
Nick Mann, CTO
Professor Roy Pounder,
Chairman
BUSINESS MODEL
RotaGeek have a SaaS business model, charging
between £1 to £6 per employee per month.
Our Business Spotlight
skim.it
@skimit
jack@skim.it
lloyd@skim.it
MARKET
4.9M SME businesses in the UK, with a reach of 1.2M
through potential O2 Business partnership through Ben
Dowd, Business Director at Telefónica UK, as part of the
Wayra UK Mentor Programme.
Lloyd Jennings, CEO
Jack Hampson, COO
Two serial entrepreneurs
with multi-m$ exits.
BUSINESS MODEL
SaaS calling to the Skim.it API, subscriptions on the
Skim.it web and mobile app, and native advertising.
Our Business Spotlight
TRACTION
Scheduling O2 retail and over 4k employees. Secured
£150k in ARR, closed £100k seed round in Q2 2014.
OUR DEMODAY ASK
An introduction to
businesses in need
of better scheduling.
Investors with an
interest in our next
round towards the
end of Q1 2015.
NOTES
24
#WayraDD @WayraUK @WayraUnLtd
TRACTION
1.5k+ monthly active users since May 2014, mobile
launch January 2015, major partner for API, trials: O2,
National Trust and Oxford University.
OUR DEMODAY ASK
Strategic partnerships in
enterprise collaboration,
and B2B trials for internal
and external comms.
NOTES
25
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
One-click websites for everyone. Websites are built
around the customer’s existing online content and
powered by their social media accounts.
A digital toolkit and network for buskers, enabling
them to get cashless payments in the street and to sell
music straight to people’s phones.
Sqwiz
The Busking Project
PROBLEM
PROBLEM
40% of small businesses that invest in online marketing
don’t have a proper online presence. Without a website,
businesses are not listed by search engines and their
potential customers cannot find them.
Busking will die out in a cashless society: no cash, no
buskers. Simple. They are also increasingly criminalised
worldwide (not just in London or New York).
SOLUTION
SOLUTION
sqwiz.com
@sqwizapp
founders@sqwiz.com
Luka Pecavar, CEO
Zare Manojlovic, CTO
Jure Smrekar, CPO
Janez Smrekar, CDO
Nick Broad, founder
Jerome Charvet, CTO
Subscription based SaaS for end clients, API for
developers and white label solution for telcos and banks.
TRACTION
3k+ websites created, 280 paying clients, £25k angel
investment, planned trial with O2 and Austria Telekom.
NOTES
26
MARKET
MARKET
BUSINESS MODEL
OUR DEMODAY ASK
Invest and join us on our
mission to help millions
of SMBs grow their
business and win new
customers more quickly,
more easily and more
cost effectively than
anyone else.
nick@
thebuskingproject.com
buskr.com
Growing number of 30M+ Facebook active micro and
small businesses worldwide. In the US SMBs spend
$21Bn per annum on web design and maintenance.
Our Business Spotlight
@buskingproject
We give them signage (posters, business cards etc) to
display in the street that link to their profiles, while using
app-sourced data to link busking to its cultural and
economic benefits.
Facebook-only businesses can reuse the content they
already have to quickly build a personalised, mobileready and auto updated website. Sqwiz takes the pain
away by saving them time, money and increasing their
revenues through quicker and better results.
#WayraDD @WayraUK @WayraUnLtd
1M professional buskers worldwide, and their vast
audiences (pro buskers have an average yearly walk-by
audience of 500k people).
BUSINESS MODEL
A % of album sales, premium accounts, affiliate sales,
sponsorships, merchandise and donations.
Our Business Spotlight
TRACTION
1k buskers in 58 countries, major global partners, £60k
investment, £23k sponsorships, £12k donations, press in
18 countries.
OUR DEMODAY ASK
We’re raising £100k
for 10% of the
company. Funds are for
product and business
development.
NOTES
27
#WayraDD @WayraUK @WayraUnLtd
START-UP TEAMS
START-UP TEAMS
THE TWEET PITCH
THE TWEET PITCH
@VrtlyFree develops therapeutic games to treat and
prevent #mentalhealth problems.
Yoyo is a mobile platform that seamlessly blends
payments, loyalty and discovery.
Virtually Free
Yoyo
PROBLEM
PROBLEM
SOLUTION
SOLUTION
Virtually Free enables the 1 in 4 people that suffer from
mental health problems to access effective forms of
therapy in a cost-effective and scalable way.
Virtually Free creates multiplatform software that
combines proven forms of therapy and prevention with
games and game mechanics to maximise engagement.
virtually-free.com
@VrtlyFree
MARKET
andres
@virtually-free.com
The mental health market is £50Bn. Virtually Free
currently focuses on absenteeism due to mental health
problems which cost 1.6% of payroll.
Dr Andres Fonseca,
Co-Founder and CEO
Richard Flower,
Co-Founder and CTO
Dr Russell Green
Co-Founder and COO
BUSINESS MODEL
We sell licenses to companies at around £1 per
employee/month and to individuals at around £20.
Our Business Spotlight
TRACTION
Yoyo makes mobile relevant for retail. Yoyo’s mission
is to build an intuitive platform that creates better
relationships between retailers and consumers.
@justyoyo
For consumers, Yoyo is a quick and easy way to pay and
get rewarded. Retailers receive the unique basket data
of their customers and a set of marketing tools to create
targeted offers and promotions to increase sales.
valma
@justyoyo.com
MARKET
Alain Falys,
Co-Founder and CEO
Michael Rolph,
Co-Founder and CCO
BUSINESS MODEL
justyoyo.com
UK student population 2.2M, corporate catering 2M+,
high street opportunity 5M (as adoption of mobile
payment grows over next 5 years).
Transaction fee of between 1.25-2% and £10 per till per
month/charge per active user.
Our Business Spotlight
TRACTION
2 paid apps, 21k customers, 2 corporate customers plus
a pipeline of 12 others (revenues of £1.2M year).
OUR DEMODAY ASK
We are raising £500k for
20% of the company to
scale corporate sales,
customer care and to
continue developing
our corporate resilience
programme.
NOTES
28
#WayraDD @WayraUK @WayraUnLtd
Raised $5M, 13k+ registered users since January 2014,
partnerships with catering outlets and EPOS providers.
OUR DEMODAY ASK
Currently raising our
$7M Series A. Looking
for investors and
introductions to high
street food chains and
caterers at big corporate
head offices.
NOTES
29
#WayraDD @WayraUK @WayraUnLtd
ALUMNI TEAMS
Basestone
An Update From The Wayra UK
& Wayra UnLtd Alumni
Wayra UK & Wayra UnLtd has a
portfolio of 73 ventures. Here are
some further details about start-ups
who are actively raising investment.
BUSINESS ONE-LINER
BaseStone is a tablet and web-based professionals
drawings review tool for construction professionals.
basestone.io
SECRET SAUCE
@basestone
hello@basestone.io
Team made up of experienced entrepreneurs and engineers –
extensive startup experience, one successful exit, PhD, CEng.
Alexander Siljanovski
TRACTION
Used on Crossrail, the biggest construction project in
Europe by Skanska and some of the largest companies in
the industry.
FUNDING REQUIREMENT
£3M - £5M Series A by the end of Q2 2015.
Buzzmove
BUSINESS ONE-LINER
Europe’s first and only online booking platform for all
moving related services.
buzzmove.com
SECRET SAUCE
@beckdowning1
Buzzmove’s unique proprietary algorithm that took 9 months
developing and testing with the help of industry leaders.
becky
@buzzmove.com
TRACTION
Processing aggregate transactions of £20k+; full national
coverage achieved (334 companies signed up); nationwide
partnership with Zoopla live.
Becky Downing
FUNDING REQUIREMENT
£100k - £150k (£250k already committed) by the end of
December 2014.
30
#WayraDD @WayraUK
@WayraUnLtd
30
31
#WayraDD @WayraUK @WayraUnLtd
ALUMNI TEAMS
ALUMNI TEAMS
Crowd Reactive
Hubbub
BUSINESS ONE-LINER
BUSINESS ONE-LINER
Crowd Reactive create unique customer moments through
live social media.
crowdreactive.com
SECRET SAUCE
@eventstagram
The ability to instantly curate and display social media from
a hashtag.
Dan
@crowdreactive.com
TRACTION
Dan Strang, CEO
Crowdfunding for the education and non-profit sector.
hubbub.net
SECRET SAUCE
Hubbub’s products create sustainable fundraising communities
and embed the donation ethic in the next generation.
@hubbubnet
jm@hubbub.net
TRACTION
Jonathan May
Crowd Reactive has some of the world’s biggest brands,
stadiums and events on its platform. The O2, Coca-Cola,
SF 49ers and Nike are just a few.
12 UK university customers including University of York,
University of Southampton and UCL; 3 non-profits including
Victim Support and O2 ThinkBig; recurring revenue
approaching burn.
FUNDING REQUIREMENT
FUNDING REQUIREMENT
£500k in Q2 2015.
£2M Series A in Q2-Q3 2015.
Dattch
Karisma Kidz
BUSINESS ONE-LINER
BUSINESS ONE-LINER
The Lesbian App.
dattch.com
SECRET SAUCE
@robynexton
robyn@dattch.com
Robyn Exton
Karisma Kidz is a multi-award-winning brand that develops
emotional intelligence in young children through play.
karismakidz.co.uk
SECRET SAUCE
Dattch is building the largest dataset of how women find,
communicate and build relationships with each other.
@karismakidz
TRACTION
erika
@karismakidz.co.uk
Each game is subtly embedded with techniques for
increasing emotional intelligence, providing tangible
benefits for families.
Erika Brodnock
TRACTION
Currently growing 25% MoM, 28% retention at Week 12.
Average time in app / active user / day is 4 mins.
Preloaded to approximately 2M family tablets.
FUNDING REQUIREMENT
FUNDING REQUIREMENT
Raising $1M as a convertible note, with space for $350k
left in this round.
32
#WayraDD @WayraUK @WayraUnLtd
Raising £400k by 19 December 2014 to provide an 18
month runway.
33
#WayraDD @WayraUK @WayraUnLtd
ALUMNI TEAMS
ALUMNI TEAMS
Makelight
PixelPin
BUSINESS ONE-LINER
BUSINESS ONE-LINER
Makelight Smart Special effects - People As Pixels.
makelight.co
SECRET SAUCE
PixelPin is a B2B authentication service that puts usability
first. It works perfectly on mobile and web.
pixelpin.co.uk
SECRET SAUCE
@MakelightLIVE
Real-time synchronisation of cross platform mobile devices.
@pixelpin
joanna
@makelight.co
TRACTION
info@pixelpin.co.uk
Using personal pictures as the login-in is quick, fun
and secure.
Geoff Anderson
TRACTION
Revenues $200k+, recently televised to 19M people on
Channel 4’s Stand Up 2 Cancer, making an impact in
Silicon Valley and LA, with strong and swift interest from
key strategic investment partners in the live event industry.
Joanna Alpe
Went live on a government site in September 2014, 3 PoCs
(bank and enterprise) - 2 more banks soon. 3.5k users, a
growth of 16% since May 2013.
FUNDING REQUIREMENT
$5M by January 2015.
FUNDING REQUIREMENT
Minicabit
Qudini
BUSINESS ONE-LINER
BUSINESS ONE-LINER
Instantly compare and book cab quotes for long distance,
not just local trips, UK-wide.
minicabit.com
SECRET SAUCE
@minicabit
Travel and leisure sites can offer cab booking by white
labelling our web & mobile platform.
amer.hasan
@minicabit.com
TRACTION
Amer Hasan
£1.7M revenue annual run rate; 500+ cab firms on our
platform; Heathrow Airport, City Airport, 5 arenas incl. The O2.
£800k for additional sales talent and tech resources for an
18 month runway.
Frictionless offline customer experiences.
qudini.com
SECRET SAUCE
@qudini
Virtual queue management. B2B SaaS product.
imogen@qudini.com
TRACTION
Roll-outs with: O2, House of Fraser, Debenhams. Total
£600k Agreed MRR for 2015.
07766 113 002
Imogen Wethered
FUNDING REQUIREMENT
£450k (52% committed) by the end of January 2015.
FUNDING REQUIREMENT
£1M Series A by March 2015.
34
#WayraDD @WayraUK @WayraUnLtd
35
#WayraDD @WayraUK @WayraUnLtd
ALUMNI TEAMS
StudentFunder
BUSINESS ONE-LINER
P2P loans for masters and professional courses.
SECRET SAUCE
juan
@studentfunder.com
University partnerships eliminate marketing costs and
enhance credit.
Wayra Around The World
Juan Guerra
TRACTION
Wayra is Telefónica’s global
start-up accelerator programme
with 14 Academies across 12
countries in Europe and Latin
America. Here are some success
stories from around the world.
studentfunder.com
2 partnerships live, over 1k applications, 49 students
funded this summer. Top destinations: Makers Academy
and the University of Oxford.
FUNDING REQUIREMENT
£3M equity in a combination of equity and debt by May 2015.
Skin Analytics
BUSINESS ONE-LINER
Skin Analytics uses smartphones to make sure no one dies
of skin cancer.
skin-analytics.com
SECRET SAUCE
@SkinAnalytics
We have patented algorithms that can detect skin cancer
from smartphone images with just a low cost attachment.
neil
@skinanalytics.co.uk
TRACTION
Neil Daly
We have contracts with two FTSE100 companies. We’re
close to deals with a major insurer and a large retailer.
FUNDING REQUIREMENT
We’re closing a Series A of £1.5M in February 2015.
36
#WayraDD @WayraUK @WayraUnLtd
37
#WayraDD @WayraUK
@WayraUnLtd
37
GLOBAL TEAMS
GLOBAL TEAMS
iBillionaire
BUSINESS DESCRIPTION
ibillionaire.me
iBillionaire offers an investment app, platform and index to
track billionaire investors and their stock strategies.
@iBillionaire
raul@ibillionaire.me
TRACTION
+1 (646) 309-3889
iBillionaire launched in April 2013 as a mobile app that
tracks billionaire investors like Warren Buffett, George Soros
and Carl Icahn. Today it has more than 40k monthly users.
Mirubee
BUSINESS DESCRIPTION
mirubee.com
Mirubee is a home energy monitoring solution which offers
a detailed energy breakdown in a cheaper and simpler way
than competitors.
@mirubee
abarbera
@mirubee.com
TRACTION
(+34) 654 130 727
Based on the successful results of a pilot test run by the
startup in more than 50 homes, Mirubee was invested by one
of the leading European utilities.
Trustev
BUSINESS DESCRIPTION
trustev.com
@trustev
Real-time online identity verification for fraud prevention
using social, behavioral & transaction data.
pat.phelan
@trustev.com
TRACTION
Signed contracts with 8 enterprises, for example with
Radioshack to roll-out fraud and credit solution to 4k stores
in US. Besides direct sales, Trustev has a reseller deal
with one of the global leaders in credit information and
information management services to rollout fraud and credit
solutions globally.
+353 87 204 9121
38
#WayraDD @WayraUK @WayraUnLtd
Rushmore
BUSINESS DESCRIPTION
rushmore.fm
Rushmore enables artists and individuals to create,
deliver and monetize all their video live content in real
time by maximizing the engagement with their followers.
@rushmore.fm
ramonsastron
@emesound.com
TRACTION
(+34)669 448 385
More than 125k monthly active users.
39
#WayraDD @WayraUK @WayraUnLtd
GLOBAL TEAMS
GLOBAL TEAMS
Papaya.pe
GreenMomit
BUSINESS DESCRIPTION
greenmomit.es
GreenMomit help consumers control their energy
consumption through a SaaS platform connected to wifienabled thermostats.
@greenmomit
info@greenmomit.es
TRACTION
(+34) 91 011 54 35
More than 6k items sold and forecast sales in excess of
€1M in 2014. Reseller deals with Leroy Merlin (Spain &
France), Bricor (Spain) and Ferroli (Spain).
BUSINESS DESCRIPTION
cinepapaya.com
CinePapaya is an end-to-end e-commerce solution for
independent cinemas and regional cinema chains seeking a
multiplatform presence with high usability solution.
@CinePapaya
manuel
@cinepapaya.com
TRACTION
More than 200k users and 100k tickets sold per month. With
presence in 6 Latam countries.
(+51) 996 036 011
Kubo Financiero
BUSINESS DESCRIPTION
kubofinanciero.com
@kubofinanciero
Kubo Financiero is a peer-to-peer lending marketplace and
the industry leader in LatAm.
informes@
kubofinanciero.com
TRACTION
More than $800k in sales this year and more than 10k
registered users.
(+52) 62 69 00 24
40
#WayraDD @WayraUK @WayraUnLtd
Marfeel
BUSINESS DESCRIPTION
marfeel.com
Marfeel partners with newspapers and bloggers to
improve the experience of content reading in tablets
and smartphones.
@marfeel
xavi.beumala
@marfeel.com
TRACTION
35M page visits and more than 150 clients live, including
National Geographic, VozPopuli, General-Anzeiger and
The Daily Caller.
(+34) 931 785 950
41
#WayraDD @WayraUK @WayraUnLtd
wayra.co/uk
wayra@wayra.org