THOMSON REUTERS CORTELLIS FOR COMPETITIVE INTELLIGENCE QUICK guide series: No. 7 HOW DO I...? VISUALLY ANALYZE A COMPETITIVE PIPELINE The search example highlights how to visually analyze a competitive pipeline. Using the Rank by View feature, you can create a visual picture of your results list. This will help you to see things, that you might not have seen, from just the list of results alone. THE RESULTS SCREEN 1. After conducting a search, and filtering down your results, change the display from the Table View to the Rank by View using the View icons located at the top right of the screen. We will focus on Drug Results for this search example. Figure 1 2. We will look at the Rank by View display. Click on the pie graph icon to the far right. Figure 2 THOMSON REUTERS CORTELLIS QUICK GUIDE SERIES 3. When you open up the Rank by View display, you will see a visualization of your results list. The default is “Active Companies” as the Y-axis, however, you can select other criteria choices from the drop down menu. Figure 3 4. To filter down the Ranked results further, you can use the Refine Search, located along the bottom left hand column. For our example, we will filter down the “active companies” results by the Target-based action of “Beta 2 adrenoceptor agonist”. To choose additional terms, click on the Choose More button. Figure 4 THOMSON REUTERS CORTELLIS QUICK GUIDE SERIES 5. The screen refreshes, and brings back the filtered results. When you hover over one of the “Active Companies” the number of results will come up. In our example, hovering over GlaxoSmithKline will bring 3 results. Figure 5 6. If you click into the bar for GlaxoSmithKline, it will take you directly to the 3 results back in the Table View display, where you can click through to the individual drug reports. There are several options to analyze your results further. You can expand your results view per page, change your sorting options, analyze your results, save your results and set up an email alert, or export them. Figure 6 © 2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. ‘Thomson Reuters’ and the Thomson Reuters logo are registered trademarks and trademarks of Thomson Reuters and its affiliated companies. For additional training assistance, please contact cortellislearningcenter@thomsonreuters.com If you have any questions about using Thomson Reuters Cortellis please contact us: thomsonreuters.com/about/contact_us Read more about our products at: thomsonreuters.com/products_services Find out how to contact your local office: thomsonreuters.com/about/locations