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January 18 – 20, 2015
Dubai, UAE
Discover convincing reasons
to participate in 2015
www.intersecexpo.com
Intersec – presenting you to the world,
on the most international stage
Intersec is the world’s largest
and most international trade
fair for security, safety and fire
protection. Attracting over 24,000
visitors, it is the most popular
platform for security industry
professionals in the MENA region.
1,213 54 10
Exhibitors (
22%)
Countries
83%
Top 10 Visitor Countries
1. United Arab Emirates
2.United Kingdom
3.China
4.Germany
5.Italy
1. United Arab Emirates
2. Saudi Arabia
3. Iran
4. Oman
5. Qatar
6. United States
7.Taiwan
8.Korea
9.India
10.Turkey
6. India
7. Kuwait
8. United Kingdom
9. Pakistan
10. Egypt
Halls
44,000
International
Exhibitors
Top 10 Exhibiting Countries
Supporters:
Sqm
126 24,766 53%
Countries
Visitors (
International
Visitors
15%)
What to expect at Intersec 2015
1,300
5
Exhibitors
Show Sections
Exhibitors’ year-on-year show growth
1,300
1300
1,213
1200
1100
1000
909
900
800
990
808
710
51,000
Sqm
Reasons to exhibit
•Gain unrivalled access to the whole
Middle East and Africa region
•Feature in the largest industry exhibition
worldwide
717
•Meet face-to-face with over 25,500
potential clients
700
600
500
•Acquire new business and gain commercial
success at Dubai - the centre of Middle
East’s business activity and a global hub.
400
300
200
100
20092010 20112012 20132014 2015
Official Country Pavilions
Safety in numbers – the security that
comes with a guaranteed audience
“I am not a first-time visitor, and I always visit the show. The sections are well-organised and there is
easy guidance to the halls. As technology integrators, we provide CCTV, regular alarm systems etc.
We believe Intersec is the largest security exhibition in the most secure country, UAE, and we will
definitely come back next year.”
Zoomtech Electronics, Lebanon
Mr. Rawad Tannous, Head of Department, Security Business
Visitors‘ business type
Service Provider visitor breakdown
(all figures in %)
(all figures in %)
Service provider
32
Distributor
Import / Export
7
Government
5
Media / Press
Other
7
Consultancy
8
Wholesaler
11
IT / Network / Telecommunications
14
Retailer
12
Engineering
15
Manufacturer
13
System Integration
27
Trade agent
15
Security System Installation
27
Architecture / Design
5
Oil & Gas
5
5
MEP Contractor
3
4
Contractor / Property Development
1
4
Facility Management
0 10203040
Banking / Finance
2
Hotel / Leisure / Entertainment
2
Health / Education
2
Guarding Services
Regional breakdown of visiting countries
Regions
* CIS 2%
* Europe 6%
* Asia 2%
le
1
Insurance
1
Trade Associations
1
Retail / Shopping Mall
1
0 5 1015 20
East 9 %
Gulf States 16%
* Indian Subcontinent 4%
W
id e r
Mi d
d
* Americas 1%
2
Logistics / Freight Forwarding
* Africa 9%
* Oceania 1%
* UAE 47%
For more information about the Facts & Figures of 2014 edition,
download the Post Show Report 2014 via www.intersecexpo.com/PSR
70% increase in total visitors from Africa
As emerging markets go, when it comes to the safety and security
industry, Africa is a continent that holds tremendous potential for
growth. This was evidenced at Intersec 2014, which witnessed 70%
more visitors from Africa over the previous show’s numbers.
“This year I found a good number of exhibitors and I was
able to conduct business. As a Consultant Engineering
company, we were looking for security and fire protection
products including access control equipment.”
DC Pro Engineering, UAE & KSA
Mr. Mahmoud Fouad
Control & ELV Engineer
“Over the last six years I have observed the show grow to great
success, with each year surpassing the previous. This year was
no exception. I found more new and interesting companies.”
Agahan Energy Asia, Iran
Mr. Hossein Rajabzadeh
Managing Director
Commercial Security
The largest product section of the show!
Industry insight
•Market value of critical infrastructure
protection in the Middle East expected to
reach USD 13.07 billion by 2018
•21% of smart buildings will embed face
recognition technology in surveillance and
access control systems by 2018
•Saudi Arabia expected to become
largest market by revenue
Demand for space in the Commercial
Security Section of Intersec 2015 is high.
The world’s top 10 commercial security
companies have confirmed their
attendance at Intersec 2015, and will
be joined by more than 600 companies
who will also be exhibiting.
“Intersec is the most important exhibition in the region
for Axis Communications and is regarded as one of
the top global ones on our events calendar. In 2014 we
witnessed a tremendous increase in visitors coming
from various vertical sectors.”
AXIS Communications FZE
Marwan Khoury
Marketing Manager, MEA
“ASSA ABLOY has seen the show grow year on
year since we started participating four years
ago. Intersec is now one of ASSA ABLOY’s key
events that we participate in because it brings a
truly global audience and allows us to showcase
our innovative products to the Middle East
security sector.“
ASSA ABLOY
Tarek Marawan
Vice President, Business Development,
Middle East
The world’s leading security
solutions providers, including
ASSA ABLOY, Avigilon, AXIS,
EverFocus, FLIR Systems,
Gallagher, Genetec, HARCO, HID
Global, Hikvision, Honeywell,
IDIS, Infinova, KABA, Milestone
Systems, Nedap, Optex, Panasonic,
Pelco, Robert Bosch, Samsung
- Techwin, Sony, Tyco, Videotec
among others, have already
confirmed their participation.
Visitors’ interest in Commercial Security products in 2014
(all figures in %)
Surveillance (Analog)
Digital & Network Surveillance
Access / Entrance Control
House & Building Automation for Security Applications
Intruder, Burglary Detection & Alarm Equipment
Transmission
Mechanical Security Systems & Devices
Reconnaissance, Surveillance & Guarding Services
Specialist Literature for Commercial & Residential Security
Associations, Education & Training
46
45
39
25
23
18
18
15
10
9
0 1020 3040 50
Information Security
Now a standalone section at Intersec 2015!
This year, MENA governments are
forecast to spend $316 million to
boost national cyber-defences.
These governments, in addition
to commercial companies, are
actively making cyber-protection
purchasing decisions at Intersec.
Intersec visitors include:
For the first time, Intersec 2015 will
feature a dedicated Information
Security forum designed to
provide IT security managers
of major public and commercial
institutions with the latest
products and solutions to ensure
the security of sensitive data and
IT infrastructure worldwide.
• Worldwide press
“During the show we have met
many clients from the government
such as the Dubai Police and
delegates from Saudi Arabia. We
are happy to be part of Intersec
and next year we will participate
again in order to expand our
message to our potential clients.”
Oracle
Mr. Charito Aguada
Systems Programs Manager
• Major Government representatives
• IT managers
• Security managers
• Leading distributors and wholesalers
• Top industry analysts and consultants
Products and
solutions include:
• Internet Security
• Anti-Virus Software
• Anti-Spam Filters
• Content Monitoring
• Digital Signature
• Hardware & Data Security
• Identity Tokens
• Back-up / Recovery Systems
• Software Protection
• Biometric Identification Systems
• Data Access Protection
• User Rights Management
Fire & Rescue
Tomorrow’s innovations today in the fastest growing
section at Intersec
The Fire & Rescue
section grew by
38% between 2013
and 2014 making it
the fastest growing
section of the show!
The Fire Detection market has
consistently evolved to meet the
needs and expectations of end
users. Following advancements in
architectural design, it has become
increasingly difficult for traditional
fire detection methods to quickly
and accurately detect a fire. As
an exhibitor at Intersec, you will
have the opportunity to showcase
the products and services that are
advancing the industry.
Exhibitors included: Apollo
Fire Detectors, BSI, Bristol Fire
Engineering, Cooper, Draeger,
DuPont, Emirates Response Services,
Fike, Hochiki, Komtes, LPCB,
NAFFCO, Rapidrop, REDA Fire &
Safety, Siemens, Tyco, UL, UTC Fire
& Security, and many more.
With special thanks to our Supporter:
“I still remember when we started 16 years ago and were
the major exhibitor at Intersec, but at that time we were
small. We grew together and now Intersec is one of the
biggest exhibitions for Fire & Safety worldwide and we
are still the largest exhibitor. As usual, visitors come from
everywhere, but this year was exceptionally busy and we
have managed some good business prospects.”
NAFFCO
Mr. Khalid Al-Khatib
CEO
Visitors’ interest in Fire & Rescue products in 2014
(all figures in %)
38
Fire Prevention & Protection
31
Fire Fighting Equipment
27
Emergency Alarm & Warning Systems
13
Rescue
Specialist Literature for Fire, Rescue & Disaster
Associations, Education & Training
10
9
0 1020 304050
Safety & Health
The only Safety & Health platform of its kind in the Middle East!
culture not only in government institutions
but also across transport, energy, health,
construction, tourism, waste industry and
other sectors.
Health & Safety regulations are becoming
increasingly important in the Middle East;
therefore, demand for the latest personal
protective equipment has never been
greater. This will increase spending on
health and safety products and services in
the region to ensure higher standards of
safety in the workplace.
Intersec 2014 Safety & Health exhibitors
included: 3M, ATG Gloves, Bata
Industrials, Caterpillar, Chem Flowtronics,
Honeywell, KARAM, Kaya Safety, PBI
Performance Products, Qatar Petroleum,
TaraSafe, among many others.
A new management system, recently
introduced by the government of the UAE,
will focus on fostering a health and safety
(all figures in %)
20
Personal Protection Equipment (PPE)
17
Safety at Work Equipment
11
9
Environmental Protection at Work
Associations, Education & Training
7
Technical Textiles
6
0 10 20 30
“We’ve made a lot of deals through Intersec –
we are finalising a distributorship for Yemen
and Jordan through the show. We have also
had huge interest from Abu Dhabi Civil Defence
who found our flame resistant harnesses which
they have not been able to source until now.
We will definitely be doubling our stand size
for next year.”
Karam Safety
Dr. Udaya Bhanu, T.K.
President Marketing
For the second time, Techtextil, the leading international
trade fair for technical textiles and nonwovens, will
organise the Techtextil Middle East Symposium and a
Techtextil Pavilion in parallel with Intersec.
The Techtextil product groups represent the entire spectrum
of technical textiles and nonwovens.
The Techtextil Pavilion will present technical textiles for
professional and protective clothing. It also includes
laminating technologies, coating, printing, finishing and other
products and services.
Visitors’ interest in Safety & Health products in 2014
Health at Work
Techtextil Pavilion
Innovations for life at Intersec
It is the pavilion for all safety engineers, safety officers and
buyers of protective clothing who are looking for solutions
and developments in personal and property protection.
Organised by:
Homeland Security & Policing
New pavilions
A fast growing industry in the region!
Our expansion brings you new
product sections
Following the rapid socio-economic
development of the Middle East,
Homeland Security is now a top priority in
the region. National budgets are growing
to keep national security equipment
up-to-date and counter ongoing threats.
The market for Homeland Security in
the UAE will continue growing as the
government doubles its budget from USD
5.5 billion to USD 10 billion during the
next decade.
Visitors‘ interest in Homeland Security products in 2014
(all figures in %)
Electronics
51
Detection
32
Physical Security
29
Mobility (Land, Air, Sea)
26
Logistic Support Equipment
20
Government Associations, Education & Training
19
Laboratory Equipment & Forensic Science
18
Optics
18
01020304050
“We’ve got very busy this
year, it was an increase
over last year. it is a great
opportunity for us to engage
with our clients both new
and existing, show them
what we’re doing and the
solutions, combining process
and people technology into
holistic solutions for them,
which reduces operational
risk. We’re very pleased to
participate.”
G4S
Mr. Mark Horton
Regional Sales Director
Industry insight
Perimeter & Physical Security
•The global Homeland Security and
Emergency Management market is
forecast to reach USD 546 billion by
2022 (HSRC, Q1 2014)
The Physical Security market was valued at
USD 55.59 billion in 2013 and is forecast to reach
USD 85.51 billion by 2018 (MarketsandMarkets).
Global market size for electronic perimeter security
sensors in oil refineries is predicted to top USD 160
million in 2014 (IHS). There is growing demand for
perimeter protection in the Middle East, especially
at critical infrastructure sites, with particular
emphasis on electronic perimeter security at
electrical utilities and oil refineries.
•Saudi Arabia, UAE, Kuwait and China
are the fastest growing Homeland
Security and Public Safety markets in
the world (HSRC, Q1 2014)
•UAE defence budget worth estimated
USD 43.3 billion by 2017, with average
annual increase of 13.6% (Business
Monitor UAE Defence & Security
Report, 2013)
•Value of Saudi Arabia Homeland
Security market to reach USD 97
billion by 2018, the world’s second
largest market. Value of UAE Homeland
Security market to reach USD 10 billion
in next decade (Wam)
Airport & Aviation Security
Once dominated by the US and EU, the Aviation
Security market will shift to the Gulf States and
China during the next 10 years, with combined
global market share exceeding 60% (HSRC,
2014). In the UAE alone, spending on airport
security is predicted to reach USD 57.7 million
by 2015, and USD 86 billion will be spent on
Airport expansion plans across the Middle East
before 2025 (Frost & Sullivan, 2013).
Intersec’s Homeland Security section nearly
doubled in size between 2013 and 2014. Among
those at Intersec 2014 were: Securitas, Senstar,
Southwest Microwave, FLIR Systems, G4S,
Safetyflex Barriers, Fiber Sensys, Xtralis, Morpho
(Safran), Smiths Detection, FLIR Systems, Adani,
SAS, ARINC, NEC Corporation, Cross Match,
Land Rover, Streit Group, The Armoured Group,
MacNeillie, and others. Many of these
have already confirmed their participation
in Intersec 2015.
With special thanks to our Supporters:
Aerial Surveillance Pavilion
To meet the increasingly sophisticated requirements of
police units throughout the GCC, Intersec 2015 will feature
a dedicated Police Aviation Pavilion, including a focus on
Aerial Surveillance, Unmanned Aerial Systems, Search
& Rescue and EMS Services. Aviation professionals
from all the GCC Police and Civil Defence operations
will be invited to attend the event which will be officially
supported by Dubai Police & UAE Civil Defence.
Organised by:
www.intersecexpo.com/AERIAL
GPEC Pavilion
In cooperation with GPEC General Police
Equipment Exhibition & Conference –
Europe’s leading closed specialised trade
fair for members of authorities and other
public safety organisations – Intersec will
host a pavilion focusing on police and special
equipment to be used by police, border guard,
immigration and prison service, customs and
government intelligence and security services,
fire departments and rescue services, as well
as, special task force and infantry units.
Organised by:
www.intersecexpo.com/GPEC
Sponsorship Opportunities
Early access to your preferred audience
Free Marketing Tools
Be seen at the right place. At the right time.
Get your pre-registered visitors database before the show through the Online Customised
Registration Form. Our database of visitor information will allow you to tailor your
marketing strategy to attain maximum product exposure and impact.
Leverage our powerful digital tools to publicise your participation in the show,
in order to attract more quality visitors to your stand.
Sponsorship gives your brand the attention
it deserves from the security industry
audience that matters.
The world’s leading trade show for security and safety attracts more than
24,000 influential visitors, who come to interact, transact and network with
you. Position your brand where it needs to be – in front of this intelligent,
receptive audience.
As a platform for sponsorship, it is unrivalled in terms of brand exposure and
visibility to the most powerful decision makers, government organisations
and international corporations.
Pre-show, sponsors will be amply visible on our website, engaging
e-newsletters and innovative event marketing campaigns. During the show,
our on-site and area branding opportunities reinforce the impact and create a
strong association with Intersec and the security industry, while post-show,
the visibility continues as a compelling reminder to this esteemed audience.
Secure your appointments in advance
Make the most of your participation at Intersec 2015 by signing up to our Business Matchmaking
Programme. Set-up meetings with your preferred buyers, connect in advance with your chosen
visitors and plan your visit accordingly.
Promotion Digital Portal is a simple online
tool that includes a variety of FREE marketing
activities, that can be downloaded or requested
easily to communicate directly with your clients
and invite them to visit you at your stand.
There are various options you can take advantage
of, each with its own unique appeal and impact.
• Personalised E-card
• Customised Print Invitation
• E-newsletter Presence
•
Email Signature
• Web Banners
•
Letter Sample / Fax
Public Relations
Use the power of Public Relations to increase your trade show visibility!
Our in-house Public Relations officer runs a continuous PR campaign throughout the year with
increasing activity closer to the show. Take advantage of our network of media contacts and
send us your product and show related press releases to assist you in reaching a wider audience.
This is an easy way to ensure maximum media coverage – in local newspapers and online.
P1.a
P1.b
Free Car
Parking
P1.c
Free Car
Parking
Free Car
Parking
Novotel Hotel
CONVENTION
GATE
P
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P2
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Ma all
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L8
HAL
Convention
Tower
Multi-storey
car park
HAL
L5
HAL
L6
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h
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Sh d Hal
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Ra
Za’ab
L
HAL
Free Car
Parking
HALL 1
HALL 2
HALL 3
HALL 4
EXHIBITION
GATE
IBIS HOTEL
P
Multi-storey
car park
Taxi
drop off
Multi-s
car patrorey
k
Sheikh Saeed Halls
Trade Centre Arena
Saeed 1
Saeed 2
Saeed 3
TAXI / BUS
STATION
Dubai Metro
Commercial Security
Homeland Security & Policing
Fire & Rescue
Physical & Perimeter Security
Safety & Health
Information Security
Exhibitor’s Diary
Pricing Structure of Intersec
2014
2015
USD per sqm
Row Stand (one side open)
405
Corner Stand (two sides open)
415
Peninsula / Head Stand (three sides open)
425
Booking and payment
Island Stand (four sides open)
435
Make sure full payment is made 4 months
prior to the show opening
Second floor in double-storey stands
100
Book your Fairconstruction stand
Outdoor Space
120
Feb
Mar
Book your stand early to get a good location
Apr
May
Jun
July
Aug Sept
Oct
Nov
Dec
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
15th
16th
17th
18th
19th
20th
21st
Feb
Exhibitor Manual will be sent to you via email
Advertise and communicate your participation at the show
Define your targets for your
participation
Submit your product launches, news,
accomplishments for the monthly Intersec
e-newsletter
Announce your participation at the show
to the media
Book sponsorship to improve your visibility at
Intersec
Submit any press releases to our PR department
for review. Newsworthy items will be uploaded
to our website
Book your flight and hotel
Order your Visitor Invitations (free of charge)
Marketing Portal
Inform your client database about your
participation at the show and send them
Visitor Invitations
Fill in your company details online for the Show
Catalogue Entry
Arrange appointments with visitors and
other exhibitors registered at the event
through Matchmaking
Stand assembly and show opening hours
Exhibitor Badges – Complete details online
Exhibitor Party – Complete details online
Hiring of additional services: Hostesses,
furniture, catering
Take advantage of our experience
in stand design and construction!
Intersec is pleased to introduce this high quality service
to our exhibitors exclusively, starting at USD 89 per sqm.
Fairconstruction is at your service with 10 different ready-made
designs along with the flexibility of fulfilling your complete
design requirements. A home advantage for you!
In addition to stand space, Fairconstruction is mandatory
for all stand sizes up to 21 sqm.
Please contact fairconstruction@uae.messefrankfurt.com
for further information.
Complete forms for stand requirements
(e.g. electricity, water, furniture)
Brief and train your staff
Stand Assembly – Space Only Exhibitors‘
access from Jan 15 – 17
Stand Assembly – Shell Scheme Exhibitors‘
access from Jan 15 – 17
Intersec 2015:
Showtime Jan 18 – 20, 10am – 6pm
Exhibitor Survey – Please fill in the survey to
improve our show
Booking Form – Please rebook during the
show to guarantee your location
Show breakdown and stand disassembly*
Jan 20, 6pm – Jan 21, 12pm
After the show
De-brief your team, measure your results,
compare to set targets, follow up on all contacts
Reserve your stand for Intersec 2016 (Jan 17–19)
Travel Desk
For a one-stop shop for travel and accomodation requirements,
please contact our in-house travel department at
traveldesk@uae.messefrankfurt.com
Intersec Worldwide
Contact Details
Safety + Security - Global expertise in trade fairs and events
Intersec Team
Moscow
Marketing and Sponsorship
Andreas Rex
Natalie Wehbe
Amitabh Shahani
Gareth Wright
Alesya Makarova
Arthur Tolentino
Sheryl Carvalho
Ravi Ramchandni
Senior Show Manager
Marketing Manager
Velbert.Heiligenhaus
Taipei
Sales Manager
(Fire & Rescue, Safety & Health)
Frankfurt
PR Manager
Dubai
Buenos Aires
Ho Chi Minh City
Mumbai
Sales Manager
(Homeland Security & Policing)
Head of Sponsorship
Bangkok
Sales Manager
(Information Security)
*
10 – 12 September, 2014
26 – 28 November, 2014
15 – 19 September, 2015
4 – 6 November, 2014
Buenos Aires, Argentina
www.intersecbuenosaires.com.ar
Bangkok, Thailand
www.secutechthailand.com
Buenos Aires, Argentina
www.seguriexpo.com
Frankfurt am Main, Germany
www.idworldonline.com
Farhat Kazi
*
28 – 30 April, 2015
Taipei, Taiwan
www.secutech.com
20 – 22 August, 2014
10 – 12 February, 2015
25 – 26 February, 2015
Ho Chi Minh City, Vietnam
www.secutechvietnam.com
Moscow, Russia
www.tbforum.ru
Frankfurt am Main, Germany
www.mesago.de/fireprotec
*
Sales Manager
(Commercial Security)
*
12 – 14 March, 2015
4 – 6 November, 2014
22 – 23 April, 2015
Mumbai, India
www.secutechindia.co.in
Frankfurt am Main, Germany
www.euro-id-messe.de
Velbert.Heiligenhaus, Germany
www.innosecure.de
Vivian Melendres
Team Assistant
*by Mesago Messe Frankfurt
Epoc Messe Frankfurt GmbH
P.O. Box 26761, Dubai, UAE
Tel. +971 4 389 4500
Fax. +971 4 358 5511
Email: intersec@uae.messefrankfurt.com
Website: www.intersecexpo.com
Sponsorship Manager
Fairconstruction
Wenonah Parkes
Head of Additional
Exhibition Services
With special thanks to: