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2015 MEDIA KIT
editorial Calendar
Working Mother is mentor, role model and advocate for the country’s more than 17 million moms
who are devoted to their families and committed to their careers. Through our magazine, website,
research, social network and powerful events, Working Mother provides readers with the community,
solutions and strategies they need to thrive @work and @home.
FEBRUARY/MARCH
AUGUST/SEPTEMBER
National Association for Female Executives
(NAFE) Top Companies for Executive Women
An initiative launched in 1996, NAFE and Working
Mother reveal 50 top companies measured for their
advancement of women—women who make decisions
that affect their company’s bottom line and future.
Working Mother & Flex-Time Lawyers Best Law
Firms for Women Established in 2007, this initiative recognizes law firms that are most successful
in retaining and promoting women lawyers.
In-home date: March 3
In-home date: July 28
Includes:
Multicultural Women’s National Conference
Carol Evans Q&A with leading women of color
in business.
Women in China Working Mother President
Carol Evans Q&A with working moms in Beijing.
The Truth About Boys and Girls 2 Why it’s now
boys who are falling through the education cracks
and what parents can do about it.
Start-Up Mom Real-life stories from working
moms who have successfully raised venture
capital investments for their new businesses.
OCTOBER/NOVEMBER
NAFE Women of Excellence
JUNE/JULY
In-home date: May 19
Best Companies for Multicultural Women
Established in 2003, this initiative recognizes
organizations that are most successful in bringing
minority women into professional and leadership
positions.
Includes:
The Next Majority: The Working
Mother Report How multicultural women
view their careers and the work life juggle.
In-home date: September 29
Working Mother 100 Best Companies
Celebrating its 30th anniversary in 2015, the 100
Best has set the bar for recognizing companies
that successfully help employees integrate home
and work life. Today, this important initiative continues to raise awareness of the issues all working
parents face and encourages development programs to address those issues.
COLUMNS
Workflow
Office strategies and
solutions, business news.
From the Corner
Office
How executive moms
juggle work and life.
Entrepreneur Mom
Starting and building a
successful business.
Works for Us
Smart products for
savvy workmoms.
Now Read This
Books that help us live
and work better.
The Real Cost of...
Money issues/answers
that affect us most.
IMHO
Heartfelt, humorous
workmom essays.
Best Law Firms Event Carol Evans Q&A with top
women law partners.
How to Raise Kids Who Will Love their Jobs
Experts advise on ways to pass along the career
lessons you’ve learned.
Network & Affinity Leadership Congress
(NALC) Carol Evans Q&A with top women’s
group leaders.
The WM Guide to On-Ramping Going back to work
after a home-with-kids break.
Working Mother 2015 closing dates and issue themes are approximate and subject to change. Please check with your sales rep for updates.
Trim Size: 7.875" x 10.5"
Binding: Saddle Stitch, except Oct/Nov issue which is
Perfect Bound. All Jog to Foot
8/11/15
6/9/15
3/31/15
1/13/15
SPACE CLOSE
8/13/15
6/11/15
4/2/15
1/15/15
MATERIALS DUE
9/29/15
7/28/15
5/19/15
3/3/15
IN-HOME
9/19/15
7/18/15
5/9/15
2/21/15
ON TABLETS
Native files supplied for corrections/adjustments, must
be accompanied by the fonts and links used in those files.
(Recommended: use the packaging function in InDesign
to gather fonts and links.) Black type on light background
should be defined as 100% black only. Files should
conform to SWOP guidelines, and total ink density should
not exceed 300%.
LOGOS: Vector .eps or .ai files are preferred. Type must be
converted to outlines unless the fonts are provided. Jpgs
should be 300 dpi.
PHOTOS: Supplied images should be high res (300 dpi) in
CMYK. B/W images must be high res (300 dpi) grayscale.
Images supplied in RGB will be converted to CMYK.
MATERIALS REQUIREMENTS FOR IN-HOUSE
DESIGN SERVICES
PLEASE REQUEST SEPARATE SPECIFICATIONS FOR ALL SPECIAL ADVERTISING SECTIONS.
Working Mother 100 Best Companies
October/November ’15
Law Firms for Women
Working Mother & Flex-Time Lawyers Best
August/September ’15
Best Companies for Multicultural Women
June/July ’15
NAFE Top Companies for Executive Women
February/March ’15
ISSUE & THEME
ISSUE THEME & CLOSING DATES
If we do not receive instructions regarding your materials,
the most recent ad of the same size scheduled will be
picked up. Ad materials received after the deadline may
incur late fees, unless an ad extension is arranged with ad
services prior to the deadline.
INSERTS: Consult your advertising representative. Production,
design and prepress services are available; rates upon request.
PROOFS: Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt
to send a proof for internal color approval, please send a Web
Coated SWOP 2006 certified proof.
REQUIRED FORMAT: PDF/X-1a format files required for submission. Files should conform to SWOP guidelines, and total
ink density should not exceed 300%. View specifications
online at www.swop.org.
AD SIZES: Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing.
Spread ads: Supply in a single document
Allow .25 in. safety area within trim on all 4 sides (no live
matter)
For all bleed ads: Build file to document size and add .125 in.
bleed on all 4 sides. Ensure that crop marks are offset .125
in. from trim.
Supplied materials that do not comply with the following
specifications will be corrected and the advertiser billed for
the required production. All ads supplied must be CMYK. For
ads requiring a spot color, please contact your production
manager for specifications.
PRODUCTION GUIDELINES
PRINT SPECIFICATIONS
4.5” x 4.75”
1/3 Page Square
5” x 5.25”*
2.5” x 10.5”*
3.8125” x 10.5”*
7.875” x 5.125”*
15.75” x 5.125”*
4.875” x 10.5”*
15.75” x 10.5”*
7.875” x 10.5”*
Bleed ad
document size*
2/3
PAGE
V
1/3
1/2 PAGE
HORIZ
1/2 V
1/3 sq.
For ads supplied
electronically, advertiser must supply an
additional content
proofing jpg. We do
not accept ads via
e-mail. Electronic files
are stored for one year
only, unless otherwise
requested in writing.
R E V I S E D NOV E M BE R , 2 0 1 4
407-571-4950
Stephanie.Northcutt@bonniercorp.com
PRODUCTION CONTACT
460 N. Orlando Ave., Suite 200
Winter Park, FL 32789
WORKING MOTHER
Attn: Stephanie Northcutt
SEND ALL OTHER MATERIALS TO:
Ad files should be submitted via our Ad Portal at
adportal.bonniercorp.com.
FULL PAGE
AD MATERIAL SUBMISSIONS
FULL PAGE BLEED
Allow .25 in. safety area within TRIM on all 4 sides (no live matter)
Ensure that crop marks are offset .125 in. from trim.
Supply spread ads in a single document.
build file to document size and add .125 in. bleed on all 4 sides.
NEW
* Size specified is for DOCUMENT trim size. For all bleed ads
2” x 10”
1/3 Page Vertical
3.3125” x 10”
7.375” x 4.625”
1/2 Page Horizontal
1/2 Page Vertical
15.25” x 4.625”
1/2 Page Horiz. Spread
4.375” x 10”
15.25” x 10”
Two Page Spread
2/3 Page Vertical
7.375” x 10”
Non-bleed ad
document size
Full Page
Ad Unit
2015 PRINT SPECIFICATIONS
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2015 MEDIA KIT
Insert Deadlines
ISSUE
AD CLOSE
SUPPLIED INSERTS DUE AT QUAD
FEBRUARY/MARCH
1/13/15
2/3/15
JUNE/JULY
3/31/15
4/21/15
AUGUST/SEPTEMBER
6/9/15
6/30/15
OCTOBER/NOVEMBER
8/11/15
9/1/15
Prior to shipping printed materials, please contact Stephanie Northcutt
at 407.571.4950 to receive the QUAD issue tracking number.
SHIP ALL MATERIALS TO THE FOLLOWING ADDRESS:
QUAD GRAPHICS
56 Duplainville Road, Saratoga Springs, NY 12866-9050
ATTN: Terri Shockley
Tel: 518-581-4000
Please call for appointment prior to delivery.
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2015 MEDIA KIT
Insert Specs
MAGAZINE TRIM SIZE
BINDING LIP (FOR ALL ISSUES EXCEPT OCT/NOV ISSUE)
7 7/8" x 10 1/2" (live area for a full page insert is 7 3/8" x 10")
Low folio pages must be a minimum of ¼” wider than the high
folio page.
BINDERY METHOD
Saddle Stitch, except Oct/Nov issue which is Perfect Bound.
All Jog to Foot.
FULL PAGE INSERTS:
BLUELINES
Preprinted inserts must be approved by the ad production
department before printing. Please send (2) bluelines of the
planned insert to the following address. Please allow a 3-day
turnaround.
8 1/8" x 10 3/4" Bind-in inserts & BRC’s
MINIMUM REQUIREMENT
5" (face to spine) x 4" (head to foot)
MAXIMUM REQUIREMENT
Attn: Stephanie Northcutt, Production Manager
Working Mother/Issue Month
Bonnier Corporation
460 N Orlando Ave., Suite 200
Winter Park, FL 32789
407.571.4950
8 1/8" (face to spine) x 10 3/4" (head to foot)
*Bind-in cards must be on a minimum paperweight
of 7 pt. card stock.*
QUANTITY
WE-PRINTS
SHIPPING INSTRUCTIONS
If Working Mother will be printing the insert or BRC, it is
absolutely essential that ad production be notified as soon
as possible. Completed materials must arrive by the We-Print
due date.
Should be skid packed (for unusual inserts, please
call for packing info). Label all skids with insert name,
publication name (Working Mother), issue month and
Quad Graphic’s Issue tracking number.
PLEASE CALL STEPHANIE NORTHCUTT, 407.571.4950
TO RECEIVE TRACKING NUMBER.
RECOMMENDED PERF
A minimum of 1/2" from binding gutter.
Vertical perforation-70 paper/30 air.
TRIM ALLOWANCE
1/8" on foot, head, & face.
Live matter should be kept 1/4" from final trim
BINDING FLAP (FOR ALL ISSUES EXCEPT OCT/NOV ISSUE)
Minimum 3 ½” high folio flap / low folio insert.
Inserts are to be supplied folded, measuring 5” face
to spine and 4” and over head to foot.
Please call to confirm quantity.
POSTAL REGULATIONS
To mail at postcard rate, cards must be a minimum of
5" (face to spine) x 3 1/2" (head to foot) and a maximum of
6" (face to spine) x 4 1/4" (head to foot).
THE BAR CODE MUST BE KEPT 1/4" FROM FINAL TRIM.
NOTE
Please do not print insert/BRC until approval has been
received from Working Mother. Once insert / BRC
has been printed, please forward sample copies to
the attention of Stephanie Northcutt.
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2015 MEDIA KIT
workingmother.com Specs
STANDARD GUIDELINES
EXPANDING ADS
These guidelines are consistent with the Interactive
Advertising Bureau specifications (www.iab.net)
• 24/7 Real Media is used to serve all Bonnier Corp
advertisements
• There is a 48 hour turn around time once all creatives
are submitted to Online Advertising Operations
• All ad units must launch a new browser window when
clicked on
• All static ads types are accepted (.jpg, .gif, .swf, .html)
• Max initial load file size should not exceed 30k
Most Common Ad Unit sizes:
728 x 90, 300 x 250, 160 x 600
Below is a list of the most commonly used third party vendors.
For a complete list of approved vendors please contact the
Ad Ops team. Bonnier has the ability to serve third party
tags that are not on the list of approved vendors but we
will not be able to track click throughs.
APPROVED THIRD PARTY AD TAGS
• Atlas
• Interpolls
• Bluestreak
• Mediaplex
• Doubleclick
APPROVED THIRD PARTY RICH MEDIA
• Eyeblaster • EyeReturn
• Pointroll
• Unicast
• Eyewonder
THIRD PARTY SPECIFICATIONS
• Third Party tags should be served via JavaScript Ad calls,
not iframes
• Audio needs be user initiated with a clearly recognizable
on/off button
• All floating ad units should have a clearly recognizable
close button
• Max initial load file size should not exceed 30k
• Additional polite download should not exceed 80k
• Frame rate per second should not exceed 18fps
• Animation length should not exceed 15 seconds
Expanded Dimension:
728 x 270, 550 x 250, 480 x 600
Mouse Over/Mouse Off
• Ad should expand upon mouse over or click on expand button
• Ad should retract upon mouse off or clicking a close button
• If the ad expands with user click, the panel still must
retract when mouse is removed
• Any sound should be user initiated by click, not mouse over
FLASH AD UNITS
• Flash files served via 24/7 Real Media must be coded
properly for proper click and impression tracking
• All Flash files must be submitted as a .SWF file with
accompanying back up gif/jpg for display to users
who do not accept Flash
• A click through URL must be supplied
• We accept flash version 6-10
How to code Flash files with the correct action script
1. Create an invisible button over the area that you
want ‘active/clickable’ to users
2. On the invisible button, put the following action on
(release) {getURL(clickTAG, "_blank");}
SEND MATERIALS TO
Ayesha Mahmood, Sales Coordinator
• E-mail: ayesha.mahmood@workingmother.com
• Phone: 212.219.7439