1. food and drink
2. gastronomy
3. slow food

Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
BRAND STORYTELLERS
Building successful brands relies on effective and memorable storytelling that
emotionally connects with people. Today, brand stories are told in a myriad of
ways, deploying modern media that attempt to cut through the clutter and the
endless wall of noise. From enthusiastic early tier and incubation companies, to
global multinational giants, we have been honored to engage our storytelling
techniques and tools to all that have entrusted us to do so.
For 30 years, PJ Walter has been involved with a diverse range of companies,
ranging from early-tier startups to global multinational giants. We have been
honored to engage our storytelling techniques and creative marketing tools to
help these businesses succeed.
Markets have dramatically changed since PJ Walter first began. Yet one thing that
has remained the same has been our unwavering vision for the value of story when
building a brand. We apply a rigorous suite of idea-generating concepts,
marketing methods, and branding skills, to every project we approach. Our
commitment to brand storytelling across a broad platform of mediaensures a
compelling and relevant way for our clients to reach their business goals.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
NAMING. BRANDING.
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In this fast paced constantly changing marketplace we all navigate, every company and organization has a story to tell. Our role -as modern day storytellers, strategists, writers, designers, creative thinkers, dreamers and technicians -- is to tell these brand stories
in a compelling, memorable and relevant way for clients that entrust us to name and brand their companies.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
ALKAMIE GROUP
Alkamie Group, Los Angeles. We were asked to name and brand a medical-device incubation company seeking
to seamlessly bridge the academic-marketplace divide. We first authored the name Alkamie Group to reflect the
founders' innovation and everyday practicality of their life-saving products. The early Alchemists were curious seekers
of truth and science, and the branding of Alkamie Group pivots off this historical connection.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
EVENTS.COM
Events.com, San Diego - New York. This VC-funded company aims to be a leader in the events and online registration
space. As a portal going after millions of consumers, whether they are signing up for a marathon or buying tickets to a concert,
the goal was to create a web design and marketing template that effortlessly and emotionally connected with its users.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
WORLD HEALTH NETWORK
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World Health Networks, New York. Many factors come into play before filling in the empty page: What tales
are others telling? What components make this story unique? Many times these answers are found in the fascinating
characters and personalities of the people that make-up these companies
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
EAT AT JOE’S
Eat at Joe's, New York. A media buying service that needed a name and brand that was approachable, yet
professional. This brand appealed to a large audience due to its "retro" approach with a modern story unfolding
behind it in digital media.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
WYNWOOD FUND
Wynwood Fund, Miami. Setting a brand into place for financial services requires placing into motion a feeling of
both comfort and confidence in doing business with a company. In the case of Wynwood Fund it all unfolded on the
backdrop of the art community in South Florida.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
DIGITAL MEDIA ETC.
Digital Media Etc., Los Angeles - New York.
This brand was created to provide state-of-the-art digital media
displays to an array of global clients seeking the "wow factor" in their communications. This brand had evolved from
the long and storied international entity, Digital Media Group. ( A PJ Walter Company).
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
SITE LAB
SiteLab, San Diego.
An established consultancy that wanted to have the story of their Southern California roots
and culture told to the in-depth international client base they had assembled.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
MIND TOUCH
Mindtouch, San Diego.
In the evolution of Internet there was an undaunted following and passion for platforms
and technology utilizing; Open Source. Mindtouch led the way in this destiny-led process and along the way attracted
some of the largest institutions, organizations, and companies, in the mix to partner with their collaborative genius.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
WOW
Carson Laboratories, Los Angeles.
A brilliant Organic Chemist with a break-through oral formula, and a vision
to take it to market. The brand needed to be memorable and relevant to the user and the result was the national
launch of the brand, the packaging, and the entire communications toolbox. Wow
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
HEALTH CLUB MEDIA NETWORK
Health Club Media Network, Los Angeles - New York.
With our extensive background in telling brand
stories for media companies we were asked to rename and refresh this group with a significant national footprint
allowing them expansion into the digital media arena.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
THINKING ABOUT SPORTS
Thinking About Sports, New York.
A group of avid sports fans, writers, dreamers, thinkers and creators from
academia and the media business sector that firmly believe there are alternative ways of generating and distributing
sports media content. So much more than the score.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
LISTEN UP
Listen Up, San Francisco.
There is a Renaissance of radio taking place right now in the form of Podcast Technol-
ogy. People are seeking relevant content in their consumption of media and the foundation of Listen Up is to provide
this in ever show they produce. Voices. Views. Stories.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
LARGE FORMAT MEDIA
Never underestimate the power of big. It is no surprise that outdoor media does what no other media can. The modern
consumers are on-the-go and moving about like no time in history, We have been fortunate enough to work with some of
the largest bands in the mix today telling their brand stories around the globe.
Seattle
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San Francisco
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Los Angeles
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PJ Walter, Inc. © 1985 - 2015
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peter@pjwalter.com
Our story together is just beginning.
Contact:
peter@pjwalter.com
206 355 2451