1. business and industrial
2. advertising and marketing
3. advertising

2015
This font for the logo
4
4
Features List 2015
9TH-JAN
• Healthy breads and wholegrain
• Weighing and measuring
• Breakfast bakery
23-JAN
• Easter lines
• Retarder provers
• Bakers’ Review
For all advertising enquiries please call Helen Chater on 01293 846571 or email helen.chater@wrbm.com
For all editorial enquiries please call Lesley Foottit on 01293 846591 or email lesley.foottit@wrbm.com
6TH-FEB
• Toppings and fillings
• Refrigeration/blast freezing
• Hot drinks offering
20TH-FEB
• Flavourings and colourings
• Mixers
• Bakers’ Review
• BIA Launch
6TH-MAR
• Traceability
• Doughnuts
• How to offer bakery courses
20TH- MAR
• Rack ovens
• Improvers and concentrates
• Bakers’ Review
PLUS
(6th Mar) Garden centres, delis & farm shops
3RD-APR
• Bakery skills/training
• Bread and roll plant
• Cold drinks
17TH-APR
• Sourdough and rye breads
• Celebration cakes
• Bakers’ Review
1ST-MAY
• Fruits nuts and
seeds
• Cookies and
biscuits
• How to export
15TH-MAY
• Desserts
• Depositors and
extruders
• Bakers’ Review
29TH-MAY
• Quality Control
• Speciality flours
and bread mixes
• Shopfitting
12TH-JUNE
• Bakery contract catering
• Dividers and moulders
• Bakers review
26TH-JUNE
• Patisserie
• Combi/convection ovens
• Sandwich alternatives
PLUS
(12th Jun) Supermarket bakery
10TH-JULY
• Halloween
• Healthy snacks
• Bakers’ Review
24TH-JULY
• Tunnel ovens
• Hi fibre low GI seeded breads
• Soup
7TH-AUGUST
• Christmas lines
• IBA preview
• Bakers’ Review
21ST-AUGUST
• Yeast
• Sugars and sweeteners
• Bakery retail training
4TH-SEPT
•Muffins
• Sheeting and laminating
• Bakers’ Review
PLUS
(4th Sept) Cake trends and recipes
2ND-OCT
• Packaging and
labelling
• Bakers’ Review
16TH-OCT
• Foodservice
wholesalers
• Functional
ingredients
• Trays tins and
release agents
30TH OCT
• Valentine’s Day
• Crisp and snacks
• Bakers’ Review
• Social media
13TH-NOV
•Compliance
• Free-from
• Robotics and automation
27TH-NOV
• Pizza
• Chocolate
• Bakers’ Review
11TH-DEC
• Sweet pastries
• Ethnic flours and breads
• Transportation and distribution
PLUS
Wall planner
18TH-SEPT
• Sandwich fillings
• Traybakes and slices
• Deck ovens
Print Circulation
BRITISH BAKER PRINT CIRCULATION FOR THE PERIOD JANUARY 2012 - DECEMBER 2012
6,510 AVERAGE NET CIRCULATION
0.74%
31.64%
67.62%
ANALYSIS OF THE ISSUE COVER DATED 30.11.2012
Paid Subscriptions
Controlled Circulation
Non-controlled Free Circulation
TOTAL CIRCULATION
Total
1959
4188
46
6193
Percentage
31.64%
67.62%
0.74%
100%
UK
1868
4188
46
6102
OS
91
0
0
91
CONTROLLED CIRCULATION 100% REQUESTED WITHIN 2 YEARS
Terms of control: directors, managers, buyers and purchasers with purchasing authority or other individuals within the bread,
cakes, biscuits, frozen food, snack food, pastry, grain, cocoa, chocolate, sugar, coffee and tea manufacturing/ processing sectors;
sandwich/ coffee shops; confectioners and chocolatiers; delicatessens, forecourts, grocery, convenience and fast food retail
outlets; brewery restaurant chains and hotel chains; distributors/ transport/ logistics companies; local authorities and public sector.
Individuals within wholesale and restaurant/ catering. And individuals within supermarket, convenience store and Co-operative head
offices.
Advertising Options
Display, Online, Classified & Recruitment
DISPLAY ADVERTISING RATES (ALL RATES EXCLUSIVE OF VAT)
CLASSIFIED ADVERTISING RATES (ALL RATES EXCLUSIVE OF VAT)
For more information contact Helen Chater on 01293 846571 or email helen.chater@wrbm.com
FULL COLOUR
Double Page Spread (DPS)
Full Page
Half Page
Quarter Page Strip
7 Insertions
12 Insertions
24 Insertions
£3,695
£1,925
£1,195
£675
£3,365
£1,795
£1,095
£625
£3,150
£1,695
£995
£575
£2,995
£1,595
£895
£525
SPECIAL POSITIONS
Front Cover*
Inside Front Cover
Back Cover
Centre Spread Premium
For more information contact Jo Brown on 01293 610283 or email joanne.brown@wrbm.com
1 Insertion
CREATIVE OPPORTUNITIES
£2,165
£1,945
£1,945
£415
Gatefold/Front Cover
Centrespread Gatefold
Tip-on Postcard
£5,325
£5,995
£1,600
(100m x 140mm) based on 8,000 print-run max 15g
Bleed 10%
LOOSE INSERTS
* Identical Front Cover advertisement creative cannot be
Up to 10g
Up to 20g
repeated within a three month period.
£1,295
£1,600
RECRUITMENT ADVERTISING RATES (ALL RATES EXCLUSIVE OF VAT)
For more information contact Jo Brown on 01293 846372 or email joanne.brown@wrbm.com
RATES
Full Page
Half Page
Quarter Page
Eighth Page
Colour
£3,080
£1,540
£770
£385
Publish: Friday fortnightly
Copy Deadline: Friday prior to publication
For all sponsorship rates and enquiries
please call Helen Chater on 01293 846571
SPECIAL POSITIONS
SPECIAL SIZES (COLOUR INCLUSIVE)
Full Page
Half Page
Quarter Page
Eighth Page
£1600 (230mm x 178mm)
£875 (110mm x178mm)
£480 (110mm x 87mm)
£250 (50mm x 87mm)
ALL CLASSIFIED HEADINGS
£20 scc (single column cm) min 4x1 box
Lineage £30 for max 30 words
Colour lineage additional £10
BEST OF THE BATCH
Ideal for a specific company announcement, new launch or staff promotion. Appears on
designated page, contact Jo for further information
6 Inserts
12 Inserts
18 Inserts
24 Inserts
5%
10%
15%
20%
COLOUR CHARGES
1 Colour
Full Colour
10% extra
15% extra
COLUMN SPECIFICATIONS
1 column
2 column
3 column
4 column
41.5mm
87mm
132.5mm
178mm
Website Banner positions
XXL Leader board
970 x 90
MPU
300 x 250
or Video
(Flash SWF format)
50kb
Half page
300 x 600
or MPU
300 X 250
e-Newsletter positions
Your HTML Text Up to 375
visible characters (including
spaces). Includes a bold
header, a maximum of
two text blocks and your
hyperlink text.
Top slot
Your Link One URL link
maximum, this will be
used on the logo and in a
hyperlink on your call to
action text (please specify).
Link text and spaces
included in the
375 maximum characters.
Bottom slot
Your Logo A single static
GIF or JPEG (120 x 90px
and 30kb file size) as
a logo. Logo supplied
on a white transparent
background.
Rates
WEBSITE RATES
Number of banner
rotations
Price per month
XXL Leader board
(970 x 90)
4
£1081
Billboard
4
£1245
Top MPU (300 x 250)
4
£1295
Mid MPU (300 x 250)
4
£1085
Half page MPU (300 x 600)
4
£650
Video
N/A
Price on application
Wallpaper
N/A
Price on application
E-NEWSLETTER RATES
DISPLAY AND ONLINE
ADVERTISING TEAM
Price per issue
Top slot per issue
£410
Bottom slot per issue
£230
E-shot
£1075
Helen Chater
Group Sales Manager
TEL: 01293 846571
FAX: 01293 846538
helen.chater@wrbm.com
Sara Beswick
Senior Sales Executive
TEL: 01293 846547
sara.beswick@wrbm.com
Online advertising specifications
SPECIFICATIONS
All measurements are in pixels - width x height
Standard Adverts
Leaderboard 728 x90
Leaderboard XXL 970 x 90
Billboard 970 x 250
MPU 300 x 250
Halfpage 300 x 600
Video (flash swf format) 50KB
Expandable adverts
Leaderboard folded 728 x 90 expanded 728 x 200
Leaderboard XXL folded 970 x 90 expanded 970 x 200
V2 2012
Email sponsorship
Your HTML text
Up to 375 visible characters (including spaces). Includes a bold header, a
maximum of two text blocks and your own hyperlink text.
Your Logo
A single static GIF or JPEG (120x90px and 30kb file size) as a logo. Logo supplied
on a white or transparent background.
Your Link
One url link maximum, this will be used on the log and in a hyperlink on your call
to action text (please specify. Link text and spaces included in the 375 maximum
characters.
LATEST DELIVERY DEADLINE: 7 WORKING DAYS BEFORE CAMPAIGN START
PLEASE PROVIDE MATERIAL WITH DETAILS.
Booking reference number, and your contact details.
LEADERBOARD BANNER, LARGE RECTANGLE, SKYSCRAPER
MAXIMUM WEIGHT: 50KB (Kilobyte) The heavier the banner will be the longer it
will take to load.
MAXIMUM ANIMATION LENGTH: 15 SECONDS
ACCEPTED FILE FORMATS: GIF. JPEG or Flash SWF
NOTES: The file should not be compressed.
Please ensure the background colour is set to white ONLY. If you wish to display
a different colour, other than white, use a standard layer at the bottom of your
animation filled with the colour of your choice.
For maximum compatibility with our readers, we recommend Flash version 7.8 or
9 (version 10 excluded)
A GIF or JPG version of your Flash banner should be provided as default banner
for non Flash viewers.
User-initiated audio only – banners must contain clearly visible “audio on/off”
buttons where applicable.
FLASH CLICKTAG VARIABLE INSTRUCTIONS
For Flash creative to work properly in William Reed’s ad serving system (Openx)
clients must insert a clickTAG variable into the FLA file, the Click Tag enables
tracking of your banner.
TO DOWNLOAD A SAMPLE FILE CLICK HERE
• Add an invisible button to the top layer and present over the surface of your
creative
• Add the following clickTAG to the button you have created.
(Please note the code must appear exactly as shown including the colours to
work)
On (release) {
If (click TAG.substr (0.4) == “http”) {
getURL (click TAG, “_blank”);}
EXPANDABLE ADVERTISEMENTS
MAXIMUM WEIGHT: 50 KB (kilobyte) The heavier the banner will be the longer it
will take to load.
MAXIMUM ANIMATION LENGTH: 15 seconds
FORMAT: SWF
IMPORTANT NOTES:
The file should not be compressed
The banner must not be expanded at first: it should expand only if a user passes
their mouse over.
LEADERBOARD BANNERS must expand towards the bottom ONLY.
GENERAL NOTES:
USING THIRD PARTY AD SERVING SOLUTIONS/EXTERNAL
TAGS:
William Reed’s currently approved third party ad tag vendors are Atlas, Bluestreak,
Doubleclick, Eyeblaster, Falk, Openads, Mdeaplex, Tango Zebra. All new vendors
will need testing in advance of deal completion. Third party server contacts should
notify the relevant William Reed sales rep at least one business day before
rotating new advertisements into an existing ad campaign and provide those new
advertisements for review.
GENERAL DESIGN CONSTRAINTS:
Advertisements with white or grey background should have a one-pixel border
around the graphic’s perimeter. This border can be created within the graphic.
The inclusion of the border must not exceed the ad’s dimension restrictions.
Advertisements may not employ persistent rapid strobing animation of any
graphic, copy, or background element(s).
Advertisements cannot mislead the user. No creative can mimic or resemble
any Windows/Macintosh/Unix dialogue boxes, error messages or the like. Nonfunctioning drop-down menus, radio buttons and text boxes will not be accepted.
William Reed has final approval over all creative supplied; in the case of extreme
negative user feedback/interference William Reed reserves the right to pull
creative prior to campaign delivery.
Contact Us
EDITORIAL TEAM
Martyn Leek
Editor
01293 846595
martyn.leek@wrbm.com
Lesley Foottit
Associate Editor
01293 846591
lesley.foottit@wrbm.com
Bronya Smolen
Multi Media Reporter
01293 846594
bronya.smolen@wrbm.com
DISPLAY AND ONLINE
ADVERTISING TEAM
Helen Chater
Group Sales Manager
TEL: 01293 846571
FAX: 01293 846538
helen.chater@wrbm.com
CLASSIFIED
Joanne Brown
Sales Executive
01293 610283
joanne.brown@wrbm.com
PUBLISHER
Sonia Young
01293 610507
sonia.young@wrbm.com
Sara Beswick
Senior Sales Executive
01293 846547
sara.beswick@wrbm.com
EVENTS
Baking Industry Awards
www.bakeryawards.co.uk
National Cupcake Week
www.nationalcupcakeweek.
co.uk
Bakery Market Report
EVENT SPONSORSHIPS
Helen Chater
Group Sales Manager
TEL: 01293 846571
FAX: 01293 846538
helen.chater@wrbm.com
TABLE AND TICKET SALES
Elizabeth Ellis
01293 846593
elizabeth.ellis@wrbm.com
EVENT SPONSORSHIPS
Joanne Brown
Sales Executive
01293 610283
joanne.brown@wrbm.com
Foodex
www.foodex.co.uk
EXHIBITOR INFORMATION
Mitch Broadstock
Event Director
01293 610365
mitch.broadstock@wrbm.com
Follow British Baker on Twitter at www.twitter.com/britishbaker
Like us on Facebook at www.facebook.com/BritishBaker