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Curriculum Vitae
Mr. Jamie D. Hyodo
10 Vairo Blvd. Apt 27D
State College, PA, 16803
E-mail: jxh542@psu.edu
Personal website: www.jamiehyodo.com
Cell: (814) 308-2271
EDUCATION
2016
Ph.D. in Marketing – The Pennsylvania State University
2011
M.Sc. in Management (Marketing), Queen’s University, Kingston, Ontario
2008
B.A. in Honors Business Administration (with Distinction), Richard Ivey School
of Business at The University of Western Ontario, London, Ontario
2008
The Ivey Case-Teaching Workshop, Richard Ivey School of Business at The
University of Western Ontario, London, Ontario (taught by James Erskine and
Michael Leenders)
2008
The Ivey Case-Writing Workshop, Richard Ivey School of Business at The
University of Western Ontario, London, Ontario (taught by James Erskine and
Michael Leenders)
HONORS AND AWARDS
2014
2014
2012-2014
2013
2012
2012
2011
2011
2011
2010
2008
Winner, 2014 Georgetown Institute for Consumer Research Consumer Insights
Challenge
Paul F. Anderson Dissertation in Marketing Award
Frank P. and Mary Jean Smeal Endowment Fund Scholarship, Smeal College of
Business
Smeal Small Research Grant Award
Smeal Small Research Grant Award
Ontario Graduate Scholarship
Geoffrey H. Wood Foundation Master of Science in Management Award
Queen’s Business School Scholarship
Queen’s Graduate Awards Scholarship
Nominated for University of Western Ontario University Student Council
teaching award
Graduated with distinction
2007
2005
2004
2004
Passed with distinction
Dean’s honour list
Northern S.S. Honours Athletic Award
Northern S.S. swim team MVP
RESEACH IN PROGRESS
1. “Closing the Deal” (with Simon Blanchard and Kurl Carlson)
- In preparation for resubmission to Journal of Consumer Research (revise and
resubmit)
2. “Religion and Consumer Decision Making” (with Lisa Bolton)
- In preparation for resubmission to Journal of Consumer Research (revise and
resubmit)
3. “The Effect of Pride and Gratitude on Negative Word of Mouth Intentions” (with Meg
Meloy and Karen Winterich)
- Data collection ongoing
4. “Consumer Cost-Benefit Sensitivity” (with Aaron Garvey and Hans Baumgartner)
- Data collection ongoing
5. “Consumer Responses to Used Products” (with Meg Meloy, James Abbey, and Aaron
Garvey)
- Data collected, preparing for submission to Journal of Consumer Research
6. “Status and Gratitude” (with Nathaniel Ratcliff)
- Data collected, preparing for submission to Journal of Consumer Psychology
CONFERENCE PRESENTATIONS
Hyodo, Jamie D., Margaret G. Meloy, and Karen Page Winterich (February 2015), “When Pride
and Gratitude Promote NWOM: How Specific Positive Emotions Affect Likelihood of
Spreading Negative Word-of-Mouth,” Society for Consumer Psychology Winter
Conference, Phoenix, AZ. (Competitive paper track)
Hyodo, Jamie D., and Lisa Bolton (October 2014), “WWJD? The Effect of Religious Mindsets
on Consumer Responses to Organizational Failures,” Advances in Consumer Research,
Baltimore, MD. (Competitive paper track)
Hyodo, Jamie D., Karen Page Winterich, and Margaret G. Meloy (October 2013), “Thank You:
When and Why Expressions of Gratitude Enhance Consumer Satisfaction and Loyalty,”
Advances in Consumer Research, Chicago, IL. (Competitive paper track)
Hyodo, Jamie D., Karen Page Winterich, and Margarent G. Meloy (February-March 2013),
“Thank You for Dining With Us – How Expressions of Gratitude from Organizational
Representatives Affect Customer Satisfaction and Loyalty,” Society for Consumer
Psychology Winter Conference, San Antonio, TX. (Working paper track)
Hyodo, Jamie D. and Monica LaBarge (February 2012), “When a “Thank You’ Doesn’t Work:
The Impact that Expressions of Gratitude from Organizations have on Consumer
Attitudes,” Society for Consumer Psychology Winter Conference, Las Vegas, NV.
(Working paper track)
Hyodo, Jamie (October 2011), “Can Colours Make Me Happy? The Effects of Environmental
Colour on Mood: A Meta-Analysis,” Advances in Consumer Research North American
Conference, St. Louis, MO. (Working paper track)
Research Interests
Consumer responses to organizational transgressions and recovery efforts,
with emphasis on forgiveness/downstream consequences. Separate
projects also investigate positive emotions with a focus on gratitude, and
persuasion.
ACADEMIC AND PROFESSIONAL EXPERIENCE
Teaching Experience
2008 – 2010
Lecturer, Pre-business Department, Richard Ivey School of Business at The
University of Western Ontario, London, Ontario
-Business 1220 – Main Campus - Overall Instructor Effectiveness
Section 001, Summer 2008-09 (2 months)
6.20/7.00
Section 003, Fall/Winter 2008-09 (8 months)
6.31/7.00
Section 009, Fall/Winter 2008-09 (8 months)
6.09/7.00
Section 013, Fall/Winter 2008-09 (8 months)
6.67/7.00
Section 003, Fall/Winter 2009-10 (8 months)
6.32/7.00
Section 006, Fall/Winter 2009-10 (8 months)
6.45/7.00
Section 016, Fall/Winter 2009-10 (8 months)
6.47/7.00
-Business 1220 – Huron College – Overall Instructor Effectiveness
Section 550, Fall/Winter 2009-10 (8 months)
6.58/7.00
Other Academic and Professional Experience
2011-2014
Research Assistant, The Pennsylvania State University
2007-2008
Teaching Assistant, Business 1220, Richard Ivey School of Business
2007
Marketing Specialist, The MIBRO Group, Toronto, Ontario
2006
Marketing Intern, Performancesoft, Toronto, Ontario
SERVICE AND MEMBERSHIP
ACADEMIC (EXTERNAL)
2014
Reviewer, American Marketing Association Summer Conference
2011-present Reviewer, Society of Consumer Psychology Winter Conference (SCP)
2011-present Reviewer, Advances in Consumer Research Conference (ACR)
2012-present Member, Association of Consumer Research
2011-present Member, Society of Consumer Psychology
ACADEMIC (INTERNAL)
2012-present
Smeal PhD Association Vice President
2012
Smeal Behavioral Lab Co-ordinator
2012-2013
Smeal Marketing Department Student Liaison
2012
Alumni Representative, Richard Ivey School of Business HBA Opening
Gala
2009-2010
Course design, Business 1220, Organizational Behaviour and General
Management units
2009-2010
Chaired weekly Business 1220 preparatory meetings for Organizational
Behaviour and General Management units
2008-2010
Proctor, Richard Ivey School of Business undergraduate exams
2008-2010
Hired, trained, and managed seven lecturer assistants to assist in grading
and proctoring duties
2009
Pre-business department co-chair, faculty recruiting, Richard Ivey School
of Business
2009
Alumni Representative, Richard Ivey School of Business HBA Opening
Gala
2009
Ivey Ambassador, Richard Ivey School of Business HBA recruiting
2008
Pre-business department co-chair, faculty recruiting, Richard Ivey School
of Business
Published Teaching Cases and Teaching Notes
“Monforte Dairy Company” (under the supervision of Elizabeth Grasby), Ivey Publishing, The
University of Western Ontario, February 2010. Over 5,500 uses.
Ruth Klahsen, owner of Monforte Dairy Company Ltd. (Monforte), a microproducer of artisanal cheese
in Stratford, Ontario, must decide whether or not to expand operations, and if so in which manner. After
being unfairly forced out of a previous lease agreement and unable to find an affordable alternative,
Klahsen worked tirelessly to secure enough financing for Monforte to build its own dairy plant. Having
completed construction and restarted operations, Klahsen is not satisfied with the limited scope of the
company and desired further growth. She is being drawn in two directions, however, as she depends on
the company for her livelihood, but also wants to use it as a beacon of success for both the slow food and
sustainable food movements. She is unsure of the feasibility of her ideas, but feels that now that Monforte
was back on solid ground, it was a good time to begin evaluating them. Klahsen will need to evaluate
each option using the strategic management tension model before finalizing any decisions.
“The Toronto Ultimate Club” (under the supervision of Elizabeth Grasby), Ivey Publishing, The
University of Western Ontario, October 2009. Over 3,800 uses.
In early December, 2008, Jason Robinson sat back and wondered how he could improve on the Toronto
Ultimate Club’s (TUC) growth in membership over the past year. The not-for-profit organization was the
first one to offer organized Ultimate Frisbee leagues in the Toronto area. Over the past five years, forprofit competitors had been building strength and claiming an ever-growing portion of market share. In
order to keep TUC competitive, the club’s Board of Directors had requested that Robinson complete a
thorough review of current offerings in the marketplace and develop and institute a comprehensive
marketing plan that would ensure the club’s viability for years to come. Robinson would need to evaluate
the current offering, placement, and prices offered, as well as evaluate and decide on a strong promotional
strategy with mutual goals of providing a sustainable increase in club membership and developing the
sport of Ultimate Frisbee in a responsible manner.
EXTRACURRICULAR AND COMMUNITY ACTIVITIES
May 2013
Summer 2011
Summer 2010
Fall 2009
2004-2009
2008
2006-2007
2005-2006
2005-2006
2005
2003-2004
2002-2004
Completed Tough Mudder endurance race, Toronto
London Ultimate Club Frisbee team co-captain
London Ultimate Club Frisbee team co-captain
University of Western Ontario ultimate frisbee team co-captain, Canadian
University Ultimate Series, Regional and National Championship tournaments
University of Western Ontario six-time intramural ultimate frisbee team captain,
two-time league champions
University of Western Ontario intramural inner tube water polo team captain
VP Membership, UWO Juggling club (peer-elected)
University of Western Ontario Foot Patrol safe walk home volunteer
President, UWO Juggling club (peer-elected)
University of Western Ontario intramural indoor soccer team captain
Northern S.S. volleyball team assistant captain
Northern S.S. swimming team captain