1. health and fitness

Media Kit
2015
#1 Source of information
for and about men.
general
CONTACTS
Ronan Gardiner
Vice President, Publisher
(212) 808-1429
ronan.gardiner@rodale.com
Eric Hunter
Associate Publisher,
Integrated Marketing
(212) 573-0352
eric.hunter@rodale.com
Chris Peel
National Advertising Director
(212) 808-1716
chris.peel@rodale.com
Cory rotkel
National Digital Ad Director
(212) 573-0326
cory.rotkel@rodale.com
Ayelet London
Magazine Production Manager
(212) 808-1485
ayelet.london@rodale.com
Karen Ferber
Advertising Finance Manager
(212) 297-1513
karen.ferber@rodale.com
New York
Ronan Gardiner
733 Third Avenue, 10th Floor
New York, New York 10017
Tel (212) 808-1429
Fax (212) 949-9455
ronan.gardiner@rodale.com
Chicago
Colleen McGee
Rodale Inc.
65 East Wacker Place, Suite 1101
Chicago, Illinois 60601
Tel (312) 726-0365
Fax (312) 726-8185
colleen.mcgee@rodale.com
Bridget McGuire
Rodale Inc.
65 East Wacker Place, Suite 1101
Chicago, Illinois 60601
Tel (312) 696-4119
Fax (312) 726-8185
bridget.mcguire@rodale.com
Dallas
Craig Weinbrenner
Jameson Weinbrenner Company
13140 Coit Rd. Suite 300
Dallas, Texas 75240
Tel (972) 669-1663
Fax (972) 783-1718
craig@jwwinc.com
Detroit
Mary Meyers
Rodale Inc.
3250 West Big Beaver Road, Suite 233
Troy, MI 48084
Tel (248) 637-1353
Fax (248) 637-6669
mary.meyers@rodale.com
Los Angeles
Richard Keech
Rodale Inc.
880 Apollo St., Suite 239
El Segundo, California 90245
Tel (310) 615-4567
Fax (310) 615-0867
richard.keech@rodale.com
San Francisco
Andrew Kramer
Kramer Media
1700 Montgomery Street, Suite 130
San Francisco, California 94111
Tel (415) 439-4601
Fax (415) 956-8380
andrew@kramermedia.biz
Northeast
John Kearon
733 Third Avenue, 10th Floor
New York, New York 10017
Tel (212) 808-1448
Fax (212) 949-9455
john.kearon@rodale.com
Southeast
John Peasley
Peasley & Partners
1095 Chasewood Trail
Alpharetta, Georgia 30005
Tel (770) 664-5342
Fax (770) 664-1328
peasleyandpartners@earthlink.net
Canada
Brian Fields
Tel (416) 368-6800 ext. 121
Fax (416) 368-6806
brianf@mode.com
Italy
Angelo Careddu
Oberon Media
Via Andegari, 18
20121 Milano, Italy
Tel +39 02 87 45 43
Fax +39 02 87 64 58
angelo@oberonmedia.com
France
Fabio Lancellotti
Def & Communications
48, Boulevard Jean Jaurès
92110 Clichy,
Paris, France
Tel +331 47307180
Fax +331 47300189
fabio.l@wanadoo.fr
PR
Nora Garrity
Senior Director of Communications
Tel (212) 808-1676
Fax (212) 573-0546
nora.garrity@rodale.com
Mission Statement
Men’s Health is the
#1
source
of information for
and about men.
It’s the brand for active, successful, professional men
who want greater control over their physical, mental and
emotional lives. We give men the tools they need to make their
lives better through in-depth reporting covering everything
from fashion and grooming to health and nutrition as well as
cutting-edge gear, the latest entertainment, timely features
and more.
With 41 editions worldwide,
Men’s Health is the world’s largest
men’s magazine.
A powerhouse
brand that
moves minds and
moves products
advertising
2015 RATES
ADVERTISING
Men’s Health is the #1 source of information for and about men.
We give men the tools they need to make their lives better. With 41 editions worldwide,
Men’s Health is the world’s largest men’s magazine brand.
Run of Book
Page$226,645
⅔ Page
$176,785
½ Page$140,520
⅓ Page$97,460
Covers
2nd Cover
3rd Cover
4th Cover
$271,975
$262,910
$296,905
NOTE: All rates gross
Billing Information
Bills are rendered on the on-sale date of issue, to be paid net 30 days. At the discretion
of the Publisher, new advertisers may be required to provide acceptable credit references
or cash with an order.
Rate Base:
1,800,000
For more information, please contact Ronan Gardiner at ronan.gardiner@rodale.com
or 212.808.1429 or your Men’s Health sales representative.
ADVERTISING
across all
categories
Advertising Category Breakdown January—October: 2014
5%
12%
direct response
ADVERTISING
1%
travel
apparel
+ accesories
3%
technology
11%
entertainment
6%
automotive
+ accesories
5%
jewelry +
Watches
18%
13%
4%
toiletries/grooming
footwear
food/
beverages
4%
retail
17%
drugs/medical
1%
business/financial
Source: Jan-October 2014 PIB
Production SCHEDULE
2015 Men’s Health Advertising Production Schedule
ADVERTISING
TABLET &
IPHONE
ON-SALE
PRINT AD
CLOSE
PRINT AD
MATERIALS
DIGITAL EDITION
opt-out/Enhanced
ad confirmation
PRINT
INSERTS DUE
JAN/FEB 2015
10/29/14
11/5/14
11/5/14
11/14/14
12/16/14 12/23/14
MAR ‘15
12/15/14
12/19/14
12/24/14
12/29/14
2/3/15 2/10/15
APR ‘15
1/21/15
1/28/15
1/28/15
2/6/15
3/10/15 3/17/15
MAY ‘15
2/25/15
3/4/15
3/4/15
3/13/15
4/14/15 4/21/15
JUNE ‘15
4/1/15
4/8/15
4/8/15
4/17/15
5/19/15 5/26/15
JUL/AUG ‘15
5/6/15
5/13/15
5/13/15
5/22/15
6/23/15 6/30/15
SEPT ‘15
6/17/15
6/24/15
6/24/15
7/2/15
8/4/15 8/11/15
OCT ‘15
7/22/15
7/29/15
7/29/15
8/7/15
9/8/15 9/15/15
NOV ‘15
8/26/15
9/2/15
9/2/15
9/11/15
10/13/15 10/20/15
DEC ‘15
9/30/15
10/7/15
10/7/15
10/16/15
11/17/15 11/24/15
JAN/FEB ‘16
11/4/15
11/11/15
11/11/15
11/20/15
12/22/15 12/29/15
ISSUE
* This issue may be available in home and/or on newsstand 1-2 weeks prior to the on-sale date.
PRINT
ON-SALE*
Production Specs
2015 Men’s Health Advertising Specs
PRINT
Magazine trim size is 8” x 10⅞”. Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter.
Standard Size Advertisements
Live Area
Trim
Bleed
Full Page7.5” x 10.375”8” x 10.875”8.25” x 11.125”
Spread15.5” x 10.375”16” x 10.875”16.5” x 11.125”
½ Page Horizontal Spread15.5” x 4.75”16” x 5.25”16.5” x 5.5”
½ Page Horizontal7.5” x 4.75”8” x 5.25”8.25” x 5.5”
½ Page Vertical3.375” x 10.375”3.875” x 10.875”4.125” x 11.125”
⅔ Page Vertical4.5” x 10.375”5” x 10.875”5.25” x 11.125”
⅓ Page Vertical2.25” x 10.375”2.75” x 10.875”3” x 11.125”
⅓ Page Square3.875” x 3.875”4.375” x 4.375”4.625” x 4.625”
Material Requirements
Electronic advertising file delivery available
at www.adshuttle.com.
Send 4/C SWOP proof directly to printer
(see shipping information) or agree to waive
proof in Ad Shuttle. E-mailing files
is not acceptable.
Digital File Formats
Accepted File Formats:
PDF/X-1a:2001, vers 1.3
General File Requirements: File to contain
only 1 page or 1 spread. The page size
must be consistent from page to page.
Pages must be created to include bleed
when required. All required trapping should
be done prior to creating the file. Include
quality control patch (color bars) outside
bleed dimension. All marks (trim, bleed,
center) should be included in all colors.
PDF/X-1a:2001 File Requirements:
File must be PDF/X-1a:2001 Compliant.
Scanned images must be high resolution
(300 dpi), CMYK (no spot colors, RGB, LAB,
or ICC color profiles).
Hard Copy Proofs
Men’s Health requires one (1) proof. All
proofs must be an offset press proof made
to SWOP specifications, or an off-press
proof made according to the manufacturer’s
SWOP Application Data Sheet using a
SWOP Certified Proofing System.
• All proofs must contain a color control bar
in order to be considered an acceptable
SWOP proof and be clearly marked with
available job information and proofing
system identification.
• All color proofs should be in
exact register.
• All proofs must be at 100% of final size.
The publisher cannot be held responsible
for the reproduction quality if the proofing
requirements are not met or if materials
are submitted past closing date.
Production Costs
The 15% commission will be forfeited if we
produce your ad or re-create your digital
file to meet press compliance.
Production Specs/
Due Dates
For all ad specifications and
material due dates contact:
Robin Rothrock
(610) 967-8003
robin.rothrock@rodale.com
Shipping information
Ship reproduction materials clearly
marked with Men’s Health on
mailing label to:
Pat Brown
Quad/Graphics Imaging
Men’s Health Magazine
1900 West Sumner Street
Hartford, WI 53027
(262) 673-1284
Production Specs
2015 Men’s Health Advertising Specs
PRINT
Standard Size Advertisements
Live Area
Trim
Bleed
Outside/Inside
Cover Gate Leaf
6.875” x 10.375”7.375” x 10.875”7.625” x 11.125”
C2 with Gate
(anchor page)7.25” x 10.375”7.75” x 10.875”8” x 11.125”
Color Bar/ROB, page 1
(supplied by Publisher)
.625 before trimming.5 after trimming
Pages
Final Trim
4-Page Body Gate
pages 1 & 4 (anchor)
7.75” X 10.875”
pages 2 & 3 (gateleaf)
7.375” X 10.875”
Material Requirements
Electronic advertising file delivery available
at www.adshuttle.com.
Send 4/C SWOP proof directly to printer
(see shipping information) or agree to waive
proof in Ad Shuttle. E-mailing files
is not acceptable.
Digital File Formats
Accepted File Formats:
PDF/X-1a:2001, vers 1.3
General File Requirements: File to contain
only 1 page or 1 spread. The page size
must be consistent from page to page.
Pages must be created to include bleed
when required. All required trapping should
be done prior to creating the file. Include
quality control patch (color bars) outside
bleed dimension. All marks (trim, bleed,
center) should be included in all colors.
PDF/X-1a:2001 File Requirements:
File must be PDF/X-1a:2001 Compliant.
Scanned images must be high resolution
(300 dpi), CMYK (no spot colors, RGB, LAB,
or ICC color profiles).
Hard Copy Proofs
Men’s Health requires one (1) proof. All
proofs must be an offset press proof made
to SWOP specifications, or an off-press
proof made according to the manufacturer’s
SWOP Application Data Sheet using a
SWOP Certified Proofing System.
• All proofs must contain a color control bar
in order to be considered an acceptable
SWOP proof and be clearly marked with
available job information and proofing
system identification.
• All color proofs should be in
exact register.
• All proofs must be at 100% of final size.
The publisher cannot be held responsible
for the reproduction quality if the proofing
requirements are not met or if materials
are submitted past closing date.
Production Costs
The 15% commission will be forfeited if we
produce your ad or re-create your digital
file to meet press compliance.
Production Specs/
Due Dates
For all ad specifications and
material due dates contact:
Ayelet London
(212) 808-1485
ayelet.london@rodale.com
Shipping information
Ship reproduction materials clearly
marked with Men’s Health on
mailing label to:
Pat Brown
Quad/Graphics Imaging
Men’s Health Magazine
1900 West Sumner Street
Hartford, WI 53027
(262) 673-1284
Supplied Insert specs
1/8" HEAD TRIM
MAGAZINE TRIM SIZE: 8" X 10 7/8"
FURNISHED SIZE: 8 1/4" X 11 1/8"
Page Size (without trims): 8" X 10 7/8"
Final Furnished Size (including trims): 8 1/4" X 11 1/8"
Minimum Stock Weight: 60 #
Binding: Perfect. Jogs to the foot
Please keep live area 1/4" from head/foot/gutter/face
1/8" FACE TRIM
1/8" GRIND OFF
Maximum: Please contact production
1/8" FOOT TRIM
Bluelines reflecting
final spec, creative
and instructions
Ayelet London
Rodale Inc.
733 Third Avenue
New York, NY 10017
Tel (212) 808-1485
Fax (212) 573-9928
ayelet.london@rodale.com
Shipping Instructions
Bart Gende
Quad/Graphics
N61 W23044 Harry’s Way
Sussex, WI 53089-2827
Tel (414) 566-2100
Packaging Requirements
Skid Minimum: 46" x 36"
Maximum: 48" x 40"
Product must be secured, banded, and
wrapped. All product must be accompanied
by a detailed Packing List and Bill of Lading.
Each skid and/or carton should be clearly
marked on all four sides with the following
information:
• Count per lift/carton
• Total count per skid
• Total number of pieces and the number of
impressions for roll stock and/or fanfold
• Description of piece
• Key code
• Title and issue of magazine
Deliveries must be preceded by a
scheduled appointment with
Quad/Graphics Inventory
Department
Tel (414) 566-2100,
and include the issue job number.
2015 Quad Job Numbers:
Jan/Feb 2015
B400W80
March
B503U20
April
B503U30
May
B503U40
June
B503U50
July/August
B503U60
September
B503U70
October
B503U80
November
B503U90
December
B503UA0
Jan/Feb 2016
B503UC0
1/8" GRIND OFF
Reply Card specs
Minimum Size: 4" face to backbone
Maximum Size: Trim size
If not full size (not having a head or face trim taken),
then the max size would be 1/4" short of final trim.
Contact production with specific sizes.
Grind-off and Foot: 1/8"
Perf: 1/2" from binding edge
Binding: Perfect. Jogs to the foot
Please keep live area 1/4" from trim.
Minimum Weight: 7 pt. card stock
Maximum Weight: 12 pt. card stock
Business Reply Cards must meet postal specifications.
1/8" FOOT TRIM
Bluelines reflecting
final spec, creative
and instructions
Ayelet London
Rodale Inc.
733 Third Avenue
New York, NY 10017
Tel (212) 808-1485
Fax (212) 573-9928
ayelet.london@rodale.com
Shipping Instructions
Bart Gende
Quad/Graphics
N61 W23044 Harry’s Way
Sussex, WI 53089-2827
Tel (414) 566-2100
Packaging Requirements
Skid Minimum: 46" x 36"
Maximum: 48" x 40"
Product must be secured, banded, and
wrapped. All product must be accompanied
by a detailed Packing List and Bill of Lading.
Each skid and/or carton should be clearly
marked on all four sides with the following
information:
• Count per lift/carton
• Total count per skid
• Total number of pieces and the number of
impressions for roll stock and/or fanfold
• Description of piece
• Key code
• Title and issue of magazine
Deliveries must be preceded by a
scheduled appointment with
Quad/Graphics Inventory
Department
Tel (414) 566-22100,
and include the issue job number.
2015 Quad Job Numbers:
Jan/Feb 2015
B400W80
March
B503U20
April
B503U30
May
B503U40
June
B503U50
July/August
B503U60
September
B503U70
October
B503U80
November
B503U90
December
B503UA0
Jan/Feb 2016
B503UC0
Tablet Production Specs
2015 Men’s Health Digital Production Specs
1. ENHANCED AD PAGES, ADVERTISER-SUPPLIED CREATIVE
(If creative is supplied by client/agency, and the enhancements and final ad are
produced by Rodale)
Note: Enhanced ad pages for the iPad will automatically work on the iPad Mini
with all functionality intact.
INDESIGN and ART requirements
• InDesign file: CS6
• InDesign Page Dimensions: 384x512 pixels (WxH, portrait only).
NOTE: We use a half-size template. All PNGs placed in InDesign should be scaled to
no more than 25%. Full page images must be 1536x2048.
• Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB
VIDEO:
• Length: 30 seconds or less
• h.264 encoded .mp4 file
• 1024x768 (4:3 aspect ratio)*
• 30 MB or smaller
*If the original video was sized in 1920x1080 format, it should be center cut for the iPad
(for 4:3 aspect ratio).
AUDIO:
• .mp3 file
2. ENHANCED AD PAGES, VENDOR-SUPPLIED CREATIVE
(If enhanced ads are produced outside of Rodale)
Note: Enhanced ad pages for the iPad will automatically work on the iPad Mini
with all functionality intact.
INDESIGN, ART, VIDEO and AUDIO requirements
See #1, above.
BUTTON and MSO naming convention:
• Button names should use the following nomenclature: B0000p1_AdvertiserName_ad
• MSO names should use the following nomenclature: M0000p1_AdvertiserName_ad
Rodale’s Adobe DPS Output Requirements:
• All source paths within the creative must be relative (versus absolute) where
applicable.
• All Folio components, specifically the InDesign file, all constituent enhancement
assets(images, videos, etc.) and any accompanying HTML5/CSS3 must be provided via
AdShuttle (preferred), Dropbox, FTP, or other file sharing services.
• Prior to delivery the enhanced Folio MUST be tested within an Adobe CS6 DPS
environment, as well as on the Adobe Content Viewer on the iPad.
3. DESIGNED-FOR-TABLET STATIC CREATIVE
Advertisers have the option to provide tablet-specific versions of any full-page ad
creative(s) already scheduled in print.
•D
imensions: Refer to the specific title’s print trim size guidelines (print specs available
in Rodale online Media Kits).
• Orientation: Portrait Only
• File format: PDF/x1-a, 300 dpi
4. STATIC REPLICA OF ALREADY-SCHEDULED PRINT AD
• Automatic: No action is required unless the advertiser wants to opt-out.
DIGITAL
iPhone Production Specs
2015 Men’s Health Digital Production Specs
1. ENHANCED AD PAGES, ADVERTISER-SUPPLIED CREATIVE
(If creative is supplied by client/agency, and the enhancements and final ad are
produced by Rodale)
INDESIGN and ART requirements
• InDesign file: CS6
•I
nDesign Page Dimensions:
iPhone 3, 4, 4s: 320x480 pixels (WxH, portrait only)
iPhone 5, 5s, 6, 6 Plus: 320x568 pixels (WxH, portrait only).
NOTE: We use a half-size template. All PNGs placed in InDesign should be scaled to
no more than 50%. Full page images must be 640x960 (3, 4, 4s) and 640x1136
(5, 5s, 6, 6 Plus).
• Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB
VIDEO:
• Length: 30 seconds or less
• h.264 encoded .mp4 file
• 30 MB or smaller
AUDIO:
• .mp3 file
2. ENHANCED AD PAGES, VENDOR-SUPPLIED CREATIVE
(If enhanced ads are produced outside of Rodale)
INDESIGN, ART, VIDEO and AUDIO requirements
See #1, above.
BUTTON and MSO naming convention:
• Button names should use the following nomenclature: B0000p1_AdvertiserName_ad
• MSO names should use the following nomenclature: M0000p1_AdvertiserName_ad
Rodale’s Adobe DPS Output Requirements:
•A
ll source paths within the creative must be relative (versus absolute)
where applicable.
•A
ll Folio components, specifically the InDesign file, all constituent enhancement
assets(images, videos, etc.) and any accompanying HTML5/CSS3 must be provided via
AdShuttle (preferred), Dropbox, FTP, or other file sharing services.
• Prior to delivery the enhanced Folio MUST be tested within an Adobe CS6 DPS
environment, as well as on the Adobe Content Viewer on the iPad.
3. DESIGNED-FOR-IPHONE STATIC CREATIVE
• InDesign file: CS6
•I
nDesign Page Dimensions:
iPhone 3, 4, 4s: 320x480 pixels (WxH, portrait only)
iPhone 5, 5s, 6, 6 Plus: 320x568 pixels (WxH, portrait only)
NOTE: We use a half-size template. All PNGs placed in InDesign should be scaled to
no more than 50%. Full page images must be 640x960 (3, 4, 4s) and 640x1136
(5, 5s, 6, 6 Plus).
• Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB
DIGITAL
Key ADVERTISERS
Print
ADVERTISING
Key ADVERTISERS
Print
ADVERTISING
Spring
print
2015 EDITORIAL
JANUARY/FEBRUARY 2015: THE TRANSFORMATION ISSUE!
NEW YEAR, NEW YOU! Our five-part, 34-page feature amps up your fitness routine, transforms your diet, reignites your relationship, and overhauls
your wardrobe.
THE EXPERT ADVENTURER In this story, we teach our adventure-seeking
readers 25 essential skills they need to know.
THE 2015 FAT WALLET PLAN Successful entrepreneurs and CEOs reveal
the secrets that took them to the corner office—and all the way to the bank.
BEST & WORST CITIES FOR MEN Where are men healthiest, happiest,
and most satisfied?
MARCH 2015: THE TRAVEL ISSUE/GUIDE TO STYLE
7 TRIPS THAT DEFINE A MAN’S LIFE We’ll dive into the transformative
power of travel, and give our guys the perspective to make the most of each
big trip.
GUIDE TO STYLE: LOOK YOUR BEST Our popular flip-cover guide
reveals the best new looks and the essential new products for men.
MARRIAGE: THE FIRST YEAR Are married men happy? Our survey of
2,000+ men reveals all.
THE ULTIMATE GUIDE TO PROTEIN
APRIL 2015: THE MONEY ISSUE
THE NEW RULES OF RICH We bust through the fog of financial advice to
reveal clear principles and simple advice from the country’s top moneymen
(and women!).
THE AVERAGE GUY AND MONEY Readers show us their nest eggs, and
we tap the experts for strategies they need to turn them into fortunes. Plus:
Lessons from TED.
JULY/AUGUST 2015: THE SUMMER TRAVEL ISSUE
SHAPE UP YOUR SUMMER The key to your greatest summer ever
is right here.
BUILD YOUR SUMMER BODY Our fact- and fun-filled package
helps readers seize their summers.
10 GREATEST GUY TRIPS EVER
TRIATHLON SPECIAL
SEPTEMBER 2015: THE SPEED ISSUE/GUIDE TO STYLE
YOU, ONLY FASTER! This mind-body special helps modern man become
faster at everything that’s important.
ADVENTURE SPORTS CHALLENGE Here are 50 adventures every man
must try, along with who should go, what you need, and what you’ll learn.
THE MH SELF-ASSESSMENT Personal tests will span fitness, health,
sex life, career competency, and sex appeal.
FALL 2015 GUIDE TO STYLE: THE ICONS The most sophisticated and
stylish celebrities join Men’s Health to reveal the must-haves for fall—and
the best new looks for men—in our fall guide to classic style.
OCTOBER 2015: THE HEROES ISSUE
HEROES OF HEALTH AND FITNESS We salute our fighting forces as
well as first responders, surgeons, scientists, teachers, and every day guys
who excel when called to duty.
NFL KICKOFF SPECIAL
8th ANNUAL DENIM GUIDE
MH GLOBAL SURVEY: WHAT WOMEN REALLY WANT
MH GUIDE TO MARCH MADNESS
PULLOUT POSTER: CARS Here’s how to get the most out of what, where,
and how you drive.
MAY 2015: THE MENTORS ISSUE
NOVEMBER 2015: THE READER ISSUE
FOLLOW THE LEADER We tap the collective knowledge of 25 mentors,
and distill the best life, relationship, and career advice they’ve ever given.
THE 2nd ULTIMATE MEN’S HEALTH GUY SEARCH Our second-annual
quest to find the reader who epitomizes the Men’s Health brand.
2nd ANNUAL FITNESS AWARDS
BEST ABS IN AMERICA
BELLY-OFF ALL STARS Readers will meet guys who lost 20, 30, 50, even
100 pounds by changing how they think about food, exercise, and life.
YOUR PURSUIT OF LEISURE How a man spends his idle time can
greatly affect his health, happiness, and brainpower.
LUST, WHAT DRIVES YOU
100 BEST FOODS FOR MEN
JUNE 2015: THE FOOD ISSUE
EAT LIKE A MAN Our annual celebration of food!
11th ANNUAL GROOMING AWARDS This year’s crop of new products is
guaranteed to help men look and feel their best … overnight.
RAISE KIDS LIKE A MAN We’ll give guys the tools, tips, and strategies
they need to be gold-star dads.
PULLOUT POSTER: TOOLS The 20 tools every man must own—and how
to use them.
DECEMBER 2015: THE TECH and GEAR ISSUE!
THE 13th ANNUAL TECH GUIDE Just in time for the holiday season—
the best, hottest, and most useful tech gear available, tested and ranked
by our staff.
THE BIG DECISIONS We’ll simplify the big ones: Marriage, kids, health
insurance, tattoos, new cars, and lottery numbers.
MANLIEST RESTAURANTS IN AMERICA
PULLOUT POSTER: WATCHES Men love watches.
Here’s their guide to the best.
Editorial is subject to change and at the sole discretion of the Men’s Health editors.
AWide Range of Topics
Editorial Category Breakdown January—September 2014 EDITORIAL
21%
Fitness
3%
2%
sports
recreation/hobby
Home + Auto
13%
2%
self help/
relationships
technology
7%
1%
travel/
transportation
4%
20%
entertainment/
celebrity
general interest/
CULTURE
beauty + grooming
10%
fashion
5%
business/
Personal finance
Source: Media Radar Jan-September 2014
12%
food + nutrition
CIRCULATION
A Competitive Comparison
AAM 6/30/2014
Men’s Health
Ratebase
Newsstand
Sales
Total
Circ
Bonus
Circ
Average
Annual
Sub Price
1,800,000
302,652
1,839,433
39,433
$23.21
Average
Annual
Sub Price
Per Issue
# of Times
Missed
Ratebase
PAID
DIGITAL
CIRC
$2.32
0
134,855
Details500,000
40,005
524,791
24,791
$13.55
$1.36
0
22,904
Esquire720,833
87,215
746,556
25,723
$10.59
$0.96
0
62,122
GQ925,000
130,046
943,676
18,676
$17.58
$1.46
0
92,013
2,024,114
24,114
$18.64
$1.86
2
186,863
Men’s Fitness
600,000
100,170
627,352
27,352
$18.05
$1.80
1
156,600
Men’s Journal
750,000
56,732
765,425
15,425
$14.53
$1.21
0
25,109
Maxim2,000,000
99,632
#1 Performer
on the Newsstand
#1 Highest
Price
Paid by Subscribers
Source: AAM 6/30/14
A Circulation Powerhouse
Staying Strong in a Tough Market
Circulation
Maxim
2,024,114
MEN’S HEALTH
1,839,433
GQ
943,676
Subs/Newsstand
Men’s Journal
765,425
Esquire
746,556
Men’s Fitness
627,352
Details
524,791
Subscription
Newsstand
NOTE: Bars not to scale.
Source: AAM 6/30/14
Maxim
95% / 5%
Men’s Health
84% / 16%
GQ
86% / 14%
Esquire
88% / 12%
Men’s Journal
93% / 7%
Men’s Fitness
84% / 16%
Details
92% / 8%
Newsstand Vitality
#1 Seller on the Newsstand
Circulation
COVER PRICE
302,652
$4.99
GQ
130,046
$4.99
Men’s Fitness
100,170
$5.99
MaxIM
99,632
$4.99
Esquire
87,215
$4.99
Men’s Journal
56,732
$5.99
Details
40,005
$4.99
MEN’S HEALTH
Source: AAM 6/30/14
Men’s Health Dominance
In a tough newsstand environment, Men’s Health sells an average
of 302,652 copies on the newsstand. That is leaps and bounds over
the average newsstand sales of the following categories.
SETTING THE
SINGLE COPY
SALES
STANDARD
THE
UNDISPUTED
LEADER ON
NEWSSTAND
154%
Over
187%
Over
308%
Over
411%
Over
688%
Over
712%
Over
EPICUREAN
SHELTER
MEN’S &
SPorts Titles
AUTO
TRAVEL
business/
finance
MEN’S
JOURNAL
ESQUIRE
8%
DETAILS
6%
12%
42%
MEN’S FITNESS
14%
(Percentage
Marketshare)
SUBSCRIBERS
KNOW
PREMIUM CONTENT
WHEN THEY SEE IT, TOO
GQ
18%
Source: AAM 6/30/14
• #1 Highest price paid by subscribers — $23.21 —
over $5 more than our closest competitor
• More than 40% of online subscribers commit to
a two-year subscription
• More digital subscriptions than Details, GQ
and Men’s Journal combined
Sources: AAM 6/30/14
Align your brand with the newsstand leader by contacting Publisher
Ronan Gardiner at ronan.gardiner@rodale.com or 212.808.1429.
BOOKAZINE 2015
SCHEDULE &
SPECIFICATIONS
ISSUE
AD CLOSE
MATERIALS DUE
ON-SALE
MH - 15-Minute Workout
JAN. 12, 2015
JAN. 19, 2015
Mar. 17, 2015
MH - ABS AND ARMS
APR. 13, 2015
apr. 20, 2015
June 6, 2015
2015 Training Guide
Oct. 5, 2015
Oct. 12, 2015
Dec. 15, 2015
The following information specifies the size and type of file formats,
proofs and media we accept, general guidelines and contact information:
LIVE
TRIM
BLEED
PAGE 6.5” x 8.625” 7” x 9.125” 7.25” x 9.375”
SPREAD 13” x 8.625” 14” x 9.125” 14.5” x 9.375”
Note – Gutter allowance per page .5”, total 1”
DETAILS:
• On-sale for 3 months
• Average distribution of 300,000
• Cover price: $9.99
Digital Ad Specifications:
PDF/X1-a: 2001 files accepted.
Electronic file delivery available at
www.adshuttle.com
Or, send CD + proof directly to:
Vicki Feulner, ISR
Quad Graphics / MH Bookazine
56 Duplainville Road
Saratoga Springs, NY 12866
P 518-581-4376
General File Requirements:
• File to contain only 1 page or 1 spread.
• The page size must be consistent from page
to page.
• Pages must be created to include bleed
when required.
• All required trapping should be done prior to
creating the file.
• Include quality control patch (color bars)
within maximum dimension of ad file.
• All marks (trim, bleed, center) should be
included in all colors.
PDF/X-1a:2001 File Requirements:
• File must be PDF/X-1a:2001 Compliant.
• Scanned images must be high resolution
(300 dpi),
• CMYK (no spot colors, RGB, LAB, or ICC
color profiles), and saved in TIFF or
EPS format.
• All fonts must be included and be Type 1 or
3 (no TrueType).
Hard Copy Proofs:
• Men’s Health requires one (1) proof. Proofs
must be an offset press proof made to
SWOPspecifications, or an off-press proof
made according to the manufacturer’s
SWOP application data sheet usinga SWOP
certified proofing system.
• All proofs must contain a color control bar
in order to be considered an acceptable
SWOP proof and be clearlymarked with
available job information and proofing
system identification.
• All color proofs should be in exact register.
• All proofs must be at 100% of final size.
The publisher cannot be held responsible
for the reproduction quality if proofing
requirements are not met or if materials are
submitted past closing date. If the supplied
proof is not SWOP compliant and/or is
unacceptable for press-side color guidance,
the customer will be notified and a new proof
will be requested.
Production Contact:
Robin Rothrock
(610) 967-8003
robin.rothrock@rodale.com
audience
The Men’s Health
brand is all about
consumer
engagement.
Its undeniable
credibility
derives from
superior
service
journalism.
meet
the
Men’s Health Guy
Research
Wealthy & Wise Demographic Comparison
Men’s Health
Total Audience
13,064,000
Median Age
40.2
Median HHI
$82,151
Median IEI
$49,905
Men
83.7%
Women
16.3%
Married
50.5%
Single
49.5%
Graduated College Plus
35.6%
Employed Full-Time
64.5%
Professional/Managerial
28.6%
Own Home
63.1%
MRI Fall 2014 (Print and Tablet)
meet
the
Men’s Health Guy
Research
Wealthy & Wise Demographic Comparison
TOTAL AUDIENCE
Men’s
Men’sMen’s
Health
Esquire GQ Maxim FitnessJournal
13,064,000
3,771,000
6,510,000
7,102,000
7,362,000
2,748,000
MEDIAN AGE
40.2
45.0
36.9
34.7
36.9
44.1
MEDIAN HHI
$82,151
$65,760
$72,499
$66,225
$75,522
$81,918
MEDIAN IEI
$49,905
$45,869
$41,427
$42,509
$45,447
$48,982
MEN
83.7%
65.0%
75.2%
79.7%
87.8%
91.7%
WOMEN
16.3%
35.0%
24.8%
20.3%
12.2%
8.3%
MARRIED
50.5%
40.7%
34.3%
37.2%
46.4%
51.7%
SINGLE
49.5%
59.3%
65.8%
62.8%
53.6%
48.3%
GRADUATED COLLEGE PLUS
35.6%
36.1%
35.1%
23.1%
28.2%
38.2%
EMPLOYED FULL TIME
64.5%
56.3%
60.7%
64.0%
64.5%
68.1%
PROFESSIONAL/MANAGERIAL
28.6%
28.2%
29.3%
20.7%
24.8%
27.3%
OWN HOME
63.1%
54.9%
53.5%
50.4%
57.5%
56.3%
MRI Fall 2014 (Print and Tablet)
meet
the
Men’s Health Guy
Research
Desirable & Affluent Demographic Comparison
Men’s Health
Total Audience
13,064,000
Median Age
40.2
Median HHI
$82,151
Median IEI
$49,905
Men
83.7%
Women
16.3%
Age 18-24
12.9%
Age 18-34
37.8%
Age 35+
62.2%
Age 18-49
70.6%
Age 25-49
57.7%
Age 25-54
68.1%
Married
50.5%
Single
49.5%
HOUSEHOLD INCOME
$50,000+
71.6%
$60,000+
63.3%
$75,000+
54.2%
$100,000+
39.6%
INDIVIDUAL INCOME
$40,000+
47.3%
$50,000+
37.5%
$60,000+
29.5%
MRI Fall 2014 (Print and Tablet)
meet
the
Men’s Health Guy
Research
Desirable & Affluent Demographic Comparison
Men’s
Men’sMen’s
Health
Esquire GQ Maxim FitnessJournal
13,064,000
3,771,000
6,510,000
7,102,000
7,362,000
2,748,000
40.2
45.0
36.9
34.7
36.9
44.1
Median HHI
$82,151
$65,760
$72,499
$66,225
$75,522
$81,918
Median IEI
$49,905
$45,869
$41,427
$42,509
$45,447
$48,982
Men
83.7%
65.0%
75.2%
79.7%
87.8%
91.7%
Women
16.3%
35.0%
24.8%
20.3%
12.2%
8.3%
Age 18-24
12.9%
11.1%
19.1%
15.7%
17.7%
7.4%
Age 18-34
37.8%
32.3%
46.1%
51.0%
45.6%
34.7%
Age 35+
62.2%
67.7%
53.9
49.0%
54.4%
65.3%
Age 18-49
70.6%
61.8%
74.5
86.3%
75.9%
66.4%
Age 25-49
57.7%
50.7%
55.4
70.6%
58.2%
59.0%
Age 25-54
68.1%
60.9%
64.6
77.3%
66.7%
72.2%
Married
50.5%
40.7%
34.3%
37.2%
46.4%
51.7%
Single
49.5%
59.3%
65.8%
62.8%
53.6%
48.3%
$50,000+
71.6%
61.2%
64.2%
63.4%
69.5%
71.8%
$60,000+
63.3%
52.7%
56.7%
54.7%
60.2%
65.0%
$75,000+
54.2%
45.6%
48.6%
43.3%
50.3%
54.5%
$100,000+
39.6%
35.3%
34.3%
29.1%
38.1%
38.3%
$40,000+
47.3%
40.1%
37.5%
39.3%
41.8%
49.1%
$50,000+
37.5%
30.4%
29.4%
30.3%
32.7%
37.1%
$60,000+
29.5%
25.1%
23.1%
21.7%
27.1%
31.3%
Total Audience
Median
HOUSEHOLD INCOME
INDIVIDUAL INCOME
MRI Fall 2014 (Print and Tablet)
Men’s Health
Guys Pay
More For a
Premium Product
$5 more than the closest competitor
Circulation
Net Avg. Sub Price
Magazine
Freq.
Per copy
Annual
Men’s Health
10x
$2.32
$23.21
MAXIM
10x
$1.86
$18.64
Men’s fitness
10x
1.80$18.05
Details
10x
$1.36
gq
12x
$1.46
Men’s journal
12x
$1.21
$14.53
Esquire
11x
$0.96
$10.59
Source: AAM 6/30/2014
$13.55
$17.58
Our Guys Bond with
Men’s Health
Research
A Loyal and Involved Readership
Core
Readers
Men’s Men’sMen’s
Health
Esquire GQ Maxim FitnessJournal
Read/looked into
3+ out of 4 issues
41.9
39.9%
44.7%
44.3%
45.2%
44.0%
Read/looked into
4 out of 4 issues
31.5
33.3%
32.9%
31.0%
32.2%
36.0%
Where Read: In Home
34.0
32.9%
32.2%
34.6%
33.3%
28.7%
Average Reading Time
(minutes)
34
40%
36%
34%
40%
28%
Average Reading Days
2.2
2.0%
2.1%
2.2%
2.4%
2.1%
Spent 3 or More Days
with Magazine
26.8
23.0%
24.4%
24.9%
31.7%
26.0%
Publication Rating:
One of my Favorites
52.3
44.7%
50.5%
48.2%
53.1%
51.7%
MRI Fall 2014 (Print and Tablet)
Psychographics
Who are Men’s Health Readers?
Research
Men Who Are:Index
Tech Savvy- Tech Mobile Men
I want others to say ‘wow’ when they see my electronics
I am interested in watching video clips on my cell phone
I am among the first of my friends and colleagues to try new technology products
I give others advice when they are looking to buy technology or electronics products
I like to connect with brands through social-networking sites
I’m willing to pay more for top quality electronics
I prefer products that offer the latest in new technology
When I find a technology or electronics product I like, I typically recommend it to people I know
214
207
204
200
197
192
191
190
Natural Leaders
People often come to me for advice before making a purchase
I like to lead others*
I like being in charge of a group*
I like to share my opinions about products and services by posting reviews and ratings online
I often find myself in a leadership position
203
203
198
197
189
Adventure Seekers- Risk Takers- Explorers
I often crave excitement*
I am always looking for a new thrill*
I like a lot of excitement in my life*
Risk-taking is exciting to me
I like doing things that are new and different*
Adventure - Seeking adventure and risk
208
206
204
197
190
183
Driven and Ambitious
Status - Achieving a higher social status
Ambition - Aspiring to get ahead
My goal is to make it to the top of my profession
I strive to achieve a high social status
I like trying new things*
217
198
196
196
189
Trendsetters- Style Conscious
I follow the latest trends and fashions*
I like to dress in the latest fashions*
I want to be considered fashionable*
I dress more fashionably than most people*
I rely on magazines to keep me up to date on fashion
I would pay extra for a product that is consistent with the image I want to convey
I buy new clothes at the beginning of each season
Source: MRI Spring 2014
* VALS Base
233
221
217
211
204
203
199
An exclusive Audience
Research
Readership Duplication
A Loyal and Involved Readership
Men’s Health Readers Who Do Not Read…
Men’s Publications
%Comp
# of Readers
Playboy
92.6%
12,100,000
Esquire
90.7%
11,852,000
Men's Journal
86.4%
11,286,000
Maxim
85.6%
11,189,000
Rolling Stone
82.0%
10,717,000
GQ
81.8%
10,686,000
Men's Fitness
66.3%
8,658,000
MRI Fall 2014 (Print and Tablet)
An exclusive Audience
Research
Readership Duplication
Men’s Health Readers
Who Do Not Read…
%Comp
# of Readers
Men’s Publications
Playboy
Esquire
Men’s Journal
Maxim
Rolling Stone
GQ
92.6%
90.7%
86.4%
85.6%
82.0%
81.8%
12,100,000
11,852,000
11,286,000
11,189,000
10,717,000
10,686,000
Health Publications
Health
Men’s Fitness
87.8%
66.3%
11,472,000
8,658,000
Sports Publications
Ski
Golf Digest
Golf Magazine
ESPN The Magazine
Sports Illustrated
98.0%
92.3%
92.2%
74.4%
70.6%
12,797,000
12,064,000
12,045,000
9,721,000
9,221,000
Outdoor Publications
Outside
Outdoor Life
Field & Stream
95.1%
94.1%
90.0%
12,419,000
12,293,000
11,758,000
Auto/Scientific Publications
Wired
Road & Track
Popular Science
Motor Trend
Popular Mechanics
96.6%
96.0%
93.7%
89.0%
88.9%
12,618,000
12,537,000
12,243,000
11,621,000
11,611,000
Fortune
Forbes
Money
Time
93.8%
89.5%
88.7%
78.9%
12,251,000
11,686,000
11,584,000
10,305,000
Condé Nast Traveler
Travel & Leisure
Nat’l Geographic Traveler
96.1%
91.0%
88.7%
12,548,000
11,885,000
11,591,000
Business Publications/
Newsweeklies
Travel Publications
MRI Fall 2014 (Print and Tablet)
The 24/7
companion
for guys
menshealth.com
Mission Statement
DIGITAL
What is MensHealth.com?
MensHealth.com is the premier online destination for
guys interested in living a performance-driven life.
The site is an ever-developing multimedia tool guys use
to plan, troubleshoot and enjoy their lives — whether at
home, in the office or during their leisure time.
The centerpiece of a dynamic brand experience,
MensHealth.com is a direct route to the hearts, souls
and wallets of millions of American men. The site offers
a variety of custom advertising sponsorship opportunities that link to highly engaging editorial platforms.
We have the resources and the experience to integrate
your message seamlessly within our content
in ways that will align your brand with our audience
of active, affluent guys in every area of their digital life:
mobile, video, community, downloads, photo
slideshows, interactive tools, newsletters, articles,
and any other format that allows them access timely
and topical information — when they want it, and
how they want it.
2015 Editorial
Menshealth.com 2015 Editorial Highlights
JANUARY
2015: NEW YEAR, NEW YOU! Our annual guide to starting the year off
right, with the advice men need to improve their fitness, finances, health,
and relationships. We’ll also provide motivated men the tools to make
their resolutions a reality in 2014.
WHAT’S YOUR MAN SCORE? This interactive quiz reveals how you
stack up against the qualities that Men’s Health values in “the ultimate
guy.” Where do you stand?
THE LEAN MUSCLE DIET CENTER The home of our newest brand,
The Lean Muscle Diet. From the best strategies on how to eat to get
lean, to a community where you can share your personal transformation,
this center will help you achieve the body you want.
APRIL
2nd ANNUAL FITNESS AWARDS
THE WORLD’S TOUGHEST ENDURANCE RACES This features
slideshows from the most grueling endurance races from around the
world, plus, how to choose and train for one yourself.
THE BEST WATCHES FOR MEN: SPRING/SUMMER From dress to
casual to active, we’ll feature the top watches in every category.
THE MEN’S HEALTH SHOE GUIDE: SPRING/SUMMER We’ll give
our picks for the coolest footwear in every category. Featuring running
training, dress, casual, and adventure shoes.
FEBRUARY
THE MEN’S HEALTH LEARNING CENTER Our new library provides
online learning guides that help readers become instant experts.
For instance, you’ll find the Men’s Health Beginner’s Guide to Weight
Training, the Men’s Health Complete Guide to Nutrition, and much more.
These guides feature instructional text, slideshows, and videos, and even
access to top Men’s Health experts.
THE MEN’S HEALTH LOOK OF THE DAY Monday through Friday, we
take reader submissions of their style choices, and post our 10 favorite
that day on MensHealth.com.
MAY
VALENTINE’S DAY GIFT GUIDE We help guys with the holiday they
fear the most with a raft of tips: a gift finder tool, results of a survey of
women, an interactive sentiment creator, and more.
THE MEN’S HEALTH WISDOM CENTER We gather the most asked
questions on MensHealth.com, and create a rich video “answer” library
from the top experts.
MARCH
ALLERGY CENTER 2015 With spring around the corner, we help
out the sneeze-and-sniffle crowd with the latest research—and
treatments—to tame your allergies.
SPRING 2015 GUIDE TO STYLE Everything you need to know about
dressing and looking better this spring.
THE MH NCAA TOURNAMENT GUIDE We give you a rundown of
every team, but with an added MH bonus: fitness tips straight for the
team trainer, so you can push yourself to the limits, even if your team
falls short.
MEN’S HEALTH NEXT TOP TRAINER: CALL FOR ENTRIES Trainers
from across the nation can enter for their chance to become a Men’s
Health brand ambassador and to star in their own fitness DVD.
WORKOUT WAR Challenge a buddy or find a “competitor” on our new
online destination—where you can set up a friendly wager to see who
can reach their goal the fastest. Based on the new book, Workout War,
from Men’s Health.
MEN’S HEALTH ULTIMATE GUY SEARCH: CALL FOR ENTRIES
Our second annual quest to find the reader who epitomizes the
Men’s Health brand.
Editorial is subject to change and at the sole discretion of the Men’s Health editors.
MOTHER’S DAY GIFT GUIDE Valentine’s Day is a high-pressure
holiday, but the real gift that guys don’t want to screw up is the one
addressed to Mom. Our guide will help them find the perfect gift.
THE ULTIMATE WORKOUT NUTRITION GUIDE We give readers
the complete instructions on how to fuel (and refuel) their bodies for
better results.
THE FITNESS AWARDS Our annual picks of the best gear and trends
in the fitness world
50 PLACES YOU MUST GO THIS SUMMER The ultimate list of the
coolest things happening across the country this summer.
JUNE
YOUR PERFECT SUMMER 2015 All the workouts and recipes you’ll
need to kick off your best summer yet.
NATIONAL MEN’S HEALTH WEEK SPECIAL We spotlight the 10
most urgent health threats facing men.
FATHER’S DAY GIFT GUIDE 2015 The best gifts for dad, period.
MEN’S HEALTH NEXT TOP TRAINER: SEASON 2 The first episode
of our new season kicks off in early June.
Next Page
2015 Editorial
Menshealth.com 2015 Editorial Highlights
JULY
OCTOBER
THE BEST SUPPLEMENTS FOR MEN 2015 We release our updated
list of the top supplements, complete with how to use them for best
results.
25 DO-IT-YOURSELF PROJECTS This DIY center gives you the
blueprints for the 25 projects that no guy should have to call Hire-aHusband for.
AUGUST
THE DENIM GUIDE 2015 Supplementing the print feature, we’ll give
our online denim guide an overdue facelift with all new tips, interviews,
and slideshows.
THE BEST SUMMER BEACH BODIES Our annual slideshow is such a
hit that we’re doing it again in 2015, with a mix of perennial favorites and
new additions.
ADVENTURE SPORTS CHALLENGE Here are 50 adventures every man
must try, along with who should go, what you need, and what you’ll learn.
DIABETES CENTER 2015 The latest news and tips on identifying and
dealing with this fast-growing disease.
SEPTEMBER
FALL STYLE GUIDE Everything you need to know about dressing and
looking better next fall.
THE MEN’S HEALTH SHOE GUIDE: FALL/WINTER We’ll give our
picks for the coolest footwear in every category. Featuring running
training, dress, casual, and adventure shoes.
NOVEMBER
MANLIEST RESTAURANTS 2015 Our annual contest reveals the
gastronomic hotspots men revere the most.
THE 100 BEST FOODS FOR MEN: 2015 The average grocery store
contains nearly 50,000 products. The next installment of our annual
franchise will help guys run that gauntlet and make the smartest
choices.
NFL KICK OFF SPECIAL
THE BEST WATCHES FOR MEN: FALL/WINTER From dress to
casual to active, we’ll feature the top watches in every category.
DECEMBER
HOLIDAY DAY GIFT GUIDES The Best Gifts for Men and The Gifts
for Women: Our double-feature presents the coolest gifts men should
ask for, and the coolest gifts that women want.
NATIONAL SHAVE IT OFF DAY This movement launches on
December 1, the official end of Movember. We challenge men to upload
their “before” shaving photo and their “after” shaving photo.
THE 13th ANNUAL TECH GUIDE Just in time for the holiday season—
the best, hottest, and most useful tech gear available, tested and ranked
by our staff.
Editorial is subject to change and at the sole discretion of the Men’s Health editors.
Menshealth.com Overview
Core Site Channels
Fitness
Health
Style
Nutrition
Awards & Accolades
2 Digital ASME Wins
• Personal Service
• Interactive Tool - Eat This, Not That
Weight Loss
The Best Life
Sex & Women
Best Life
3 MIN Awards
• Overall Digital Excellence
• Iphone - #1 Most Notable Launch of the Year
• MIN Social Media Star
@GuyGourmet selected by TIME
as one of the 140 Best Twitter Feeds of 2013 under the
“Health & Family” category”
Source: Adobe September 2014
who’s that guy?
•M
edian HHI:
The Competitive Set
$89,565
Menshealth.com5,196,328
•M
edian Age: 34
Source: ComScore July 2014
Social/Mobile
• Facebook
3,429,000+
• Instagram 136,000+
• Twitter
1,930,000+
• Google+
• Pinterest
473,000+
34,000+
• 28 apps
• 4+ million downloads to date
• Men’s Health Get Back in Shape, Workouts Lite, Eat
This, Not That! and more
Menshealth.com @ A Glance
• 11+ million monthly uniques
• 111+ million monthly page views
• 53% of site visitors are on mobile devices
Source: Adobe July-September 2014 3 month average
ESPN.com51,409,538
SI.com14,062,014
Esquire.com6,060,784
Askmen.com4,385,442
GQ.com3,995,845
Mensfitness.com3,171,246
Maxim.com1,357,634
Mensjournal.com938,904
Details.com723,620
Source: Comscore July 2014
MENSHEALTH.com
A Direct Route To Men
DIGITAL
traffic and Demographics
Reaching Affluent, Professional Guys
Traffic at a Glance
11+ 111+ 6
million
uniques
million
page
views
minutes
per
session
Source: Adobe July-September 2014 3 month average
Median Age
34
Median Income
$89,565
Age 25-54
54%
College Grad+
48%
Professional/Managerial/Sales
39%
Source: ComScore June 2014, Comscore PC only June 2014
Bona-Fide Market Influencers WHO DRIVE Purchase Decisions
Buying Power
(Men who Purchased Online)
Recipes/Cookbooks INDEX
705
INDEX
Prepared Food/Delivery
188
Photography Film/Equipment 394
Other Literary or Educational Product 167
Personal Vacation Packages
299
High Definition DVD or Blu-Ray Player 166
Video Camera/Camcorder
278
Gourmet Foods 164
Travel Insurance
251
Over the Counter Aids Analgesic/Pain Reliever 157
Web-enabled Video Game Console 244
Over the Counter Aids Nasal Sprays 152
VCR233
Traditional, Large-Tube Television 141
Rear Projection TV
232
Personal Travel Airline Tickets/Reservations
148
Handheld Video Game 221
OTC aids, Diabetic Meters, or Supplies
140
3D TV
208
Personal Travel Cruises
138
Business Vacation Packages 207
Paid Movies Viewed Online or Downloaded
134
Car Rentals 204
Online Audio Books (MP3 or other Elec Format)
130
VHS or DVD 197
Movie Rentals - VHS or DVD
129
Digital TV/HDTV 196
Paid TV Shows Viewed Online or Downloaded
127
Digital Video Recorder (e.g., TiVo
193
Art/Craft Supplies
124
Groceries/Food Staples
190
CD Player
122
Source: Comscore Plan Metrix June 2014
Menshealth.com Competitive Set
DIGITAL
MH.COM
ASKMEN.COM
DETAILS.COM
ESPN.COM
ESQUIRE.COM
GQ.COM
MAXIM.COM
MENSFITNESS.COM
SI.COM
MENSJOURNAL.
COM
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Uniques
(Adobe)
11,018,276
Page Views
(Adobe)
111,519,574
% of Mobile
Visitors
58%
Uniques
(Comscore)
5,196,328
4,385,442
723,620
51,400,538
6,060,784
3,995,845
1,357,634
3,171,246
14,062,014
938,904
Page Views
(Comscore)
40,343,000
58,207,000
3,153,000
1,949,896,000
19,887,000
28,257,000
8,521,000
27,616,000
124,994,000
6,976,000
Average Age
37
33
38
39
39
39
41
37
43
53
Median Age
34
29
39
37
35
36
40
33
42
52
Average HHI
$82,674
$70,981
$94,487
$81,311
$75,884
$75,463
$82,960
$87,435
$88,623
$77,293
Median HHI
$89,565
$67,709
$101,790
$86,030
$75,554
$75,406
$92,944
$102,012
$97,485
$73,667
Married
43%
44%
38%
44%
41%
49%
49%
49%
42%
58%
Not Married
57%
56%
62%
56%
59%
51%
51%
51%
58%
42%
One+ Children
40%
41%
60%
39%
34%
37%
34%
35%
33%
43%
Professional/
Executive/
Managerial/
Sales
41%
39%
51%
40%
40%
38%
53%
43%
33%
59%
Any College
71%
76%
68%
76%
73%
71%
78%
74%
73%
77%
College Grad/
Post Grad
44%
45%
41%
45%
44%
42%
47%
45%
43%
53%
Employed
Full Time
25%
27%
20%
29%
26%
34%
33%
27%
26%
41%
Employed
Full Time or
Part Time
51%
49%
57%
52%
51%
53%
64%
54%
46%
60%
Source: Comscore July 2014
NEWSLETTERS
MensHealth.com Newsletters provide timely,
serviceable content on the latest fitness techniques,
weight-loss ideas, relationship advice, health tips,
and style news to users’ inboxes 5-days-a-week.
Best Life 293,714
Cook This, Not That
90,089
Daily Dose 539,869
Eat This, Not That! 870,535
Exercise of the Week 314,799
Girl Next Door 308,528
Guy Gourmet 18,010
MH Advertiser Reader Panel
2,145
MH Dad
67,242
MH Digital
134,634
Personal Trainer 515,272
The Style Siren
94,830
Weight Loss613,711
Total Newsletter Subscribers:
3,863,378
DIGITAL
Key ADVERTISERS
Molson
USA
DIGITAL
Production Specs
DIGITAL
Unit
Dimensions
EXPANDED
INitial
FILE SIZE
Polite file load
USERinitiated
FILE LOAD
Leaderboard
728x90
728x315
40KB
100KB
2.2MB
.gif, .jpg, .swf, .html
Wide Skyscraper
160x600
600x600
40KB
100KB
2.2MB
.gif, .jpg, .swf, .html
Medium Rectangle
300x250
600x250
40KB
100KB
2.2MB
.gif, .jpg, .swf, .html
Micro Bar (logo)
88x31
N/A
10KB
N/A
N/A
.gif, .jpg, .png
Half Page/Filmstrip
300x600
N/A
60KB
110KB
2.2MB
.gif, .jpg, .swf, .html
Pushdown
970x90 or 970x66
970x415
60KB
110KB
2.2MB
flash or 3rd party
Interstitial
550x480
N/A
40KB
100KB
2.2MB
.gif, .jpg, .swf, .png
Portrait
300x1050
580x460
80KB
350KB
2.2MB
3rd party built and served
ACCEPTED FORMATS
* All units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.
** Animation: 3 loops/15 seconds
*** We accept clickable skins. Please reach out to your Men’s Health Sales Representative
Creative Deadlines
•.gif, .jpg, .html – Must be submitted at least 3 business days prior to
state of campaign.
Flash
• ActionScript 3.0 or below accepted unless 3rd party served
•.swf/ Rich Media – Must be submitted at least 5 business days prior
• Flash must be submitted as a .swf file with an accompanying back
up static .gif/.jpg for display to users who do not accept Flash.
•Late submissions will not guarantee campaign to hit goal
• Click-through must be parameterized in the .swf file using clickTAG. Instructions on implementing clickTag:
to state of campaign.
AS2:
on (release) {
Rodale Inc allows for third party. Ad Ops requires standard third
party tags such as IFrames or JavaScript. Third Party code must
include clear instructions for trafficking. For a list of approved Rodale
Inc. vendors please go to the following URL. http://rodaleinc.com/
third-party-advertising
getURL (_level0.clickTAG, “_blank”);
}
Guidelines
3rd Party Ad Tags
AS3:
Link_1.addEventListener(MouseEvent.MOUSE_UP,
function (event : MouseEvent) : void {
var sURL: String;
• Click-throughs must open up in a new browser window or tab
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
• All expanding units must be user-initiated
navigateToURL(new URLRequest(sURL), “_blank”);
• All creative will be sent back to agency/advertiser to fix, no make
goods will be provided for a late start date due to creative that does
not meet Rodale’s specifications.
• Rodale Inc. has final approval for all ad units with respect to
editorial/creative content.
• Rodale Inc. has the right to remove an advertisement from its web
sites at any time for any reason
Micro Bar (logo)
• No Animation, border, or white background
• Must have “Sponsored by” text embedded into creative
• Text Links: limited to 25 characters for headline, 125 characters
for deck. (Homepage ONLY)
• Subject to Rodale marketing review and approval
}
}
)
• Click-through must be supplied with each .swf unit
Production Specs
DIGITAL
clickAble Skins
• Animation is 3 loops for a total of 15 seconds
• Accepted Files: jpeg or gif
• 3rd party impression trackers and click trackers are
• Size: 100K
accepted
• Site Served ONLY
• Expandable units must be 3rd party built and served
• Click trackers are acceptable
• Please follow attached guide for dimensions and safe areas
• Slider Banner may contain video with a max of 30 seconds**
interstitial
*All IAB Rising Star units are required to be built and
served through a 3rd party.
• 550x480 sized creative, which would be placed inside a
**All units with audio should be user-inititated only. InBanner video must play upon user interation of mouse-over
template by AdOps.
• Custom Interstitials will need to be 3rd part built and served
• Subject to Rodal marketing review and approval
MensHealth Newsletter
Surveys
Unit
Dimensions
Size
Animation
Creative
Type
Leaderboard*
728x90
40KB
Static
.gif, .jpg
Medium
Rectangle
300x250
40KB
Static
.gif, .jpg
• Advance notification/approval is required before running a user
study on Rodale Inc. sites.
video
• Format: .FLV, .MP4, VAST, VPAID
• Resolution: 640x360px (16:9) or 640x480px (4:3)
*Not available on Men’s Health Dad Newsletters
• Video Length: 15 or 30 seconds (15 recommended)
• Frame Rate: 30 FPS
• All Newsletters have a 40KB creative size limit
• 1x1 impression tracking pixel and click tag URLs are supported
• Due to eNewsletter delivery system, we can serve only
image files no flash
MensHealth mobile web
• Rodale will accept click commands to track clicks ONLY
CREATIVE
Unit
dimensions
expanded
Initial
file
size
Mobile
Banner
320x50
320x250
40KB
N/A
N/A
.gif, .jpg,
.png, .html
Adhesion
Banner
320x50
320x250
40kb
n/a
n/a
3rd party,
.jpeg, .gif
full Banner
320x50
320x480
40kb
100KB
2.2MB
3rd party
Slider
Banner
320x50
320x480
40 kb
100kb
2.2MB
3rd party
Mobile
Image
Carousel
320x50
N/a
40kb
N/A
N/A
.jpeg, .gif
Rotatable
Banner
320x50,
50x320
n/a
40kb
N/A
N/A
.jpeg, .gif
Image w/
Google+
320x50
n/a
40KB
N/A
N/A
.jpeg, .gif
*FLASH files are not accepted
subsequent
size
user
initiated
size
ACCEPTED
FORMATS
• GEO, Browser type, Age, Gender targeting is available