Download Report

Summerfest
“The World’s Largest Music Festival”
June 25 – June 29 & July 1 - July 6, 2014
2014 Event Overview
Summerfest
•
Established in 1968
•
11 days, 11 stages, over 800 acts with over 1,000
performances
•
Average annual attendance of 900,000 originating
from all 50 states and 40 countries
•
A 75-acre world-class permanent festival site along
the shores of Lake Michigan in downtown Milwaukee
•
45 diverse food and beverage vendors
•
Extensive marketplaces and exhibitor space
•
Recognized as “The World’s Largest Music Festival”
by the Guinness Book of World Records
2
Headliners at Summerfest - 2013
Marcus Amphitheater:
Violent Femmes and the Avett Brothers, FUN., Tom Petty, Jason Aldean with Jake
Owen, Pitbull, New Kids on the Block with Boyz II Men, Luke Bryan, Rush, Tim
McGraw with Brantley Gilbert, John Mayer with Phillip Phillips, Eagles
BMO Harris Pavilion:
Gavin DeGraw, Billy Idol, LL Cool J, Dispatch, Alice Cooper, Styx, Cody Simpson, The
Go Go’s, Barenaked Ladies, Lewis Black, Foreigner, Jimmy Eat World
Miller Lite Oasis:
Diplo, Dropkick Murphys, Cake, Imagine Dragons, The Wailers, Empire of the Sun,
LeAnn Rimes, Skillet, Nelly, 311, The Mavericks
Harley-Davidson Roadhouse:
Yeah Yeah Yeahs, Talib Kweli, Atmosphere, Pretty Lights, Social Distortion, Timeflies,
MGMT, Dark Star Orchestra, Hollywood Undead, Buddy Guy, Tony Vega
Briggs & Stratton Big Backyard:
Kip Moore, REO Speedwagon, Phil Vassar, Pat Benatar, Silversun Pickups, Umphrey’s
McGee, Brandi Carlile, Guster, O.A.R., K’Naan, Trampled by Turtles
U.S. Cellular Connection Stage:
Grouplove, Atlas Genius, Matt & Kim, Cracker, Cold War Kids, Awolnation, Alex Clare,
The Neighbourhood, The Airbourne Toxic Event, Neon Trees, Bad Religion
Uline Warehouse:
Court Yard Hounds, Blues Traveler, Switchfoot, Less Than Jake, A-Trak, Jana Kramer,
Drowning Pool, Andrew McMahon, Rick Springfield, Craig Morgan, Loverboy
Johnson Controls World Sound Stage:
The Spinners, Amadou and Mariam, Femi Kuti, Morris Day and the Time, Dr. John,
Gabriel Sanchez presents the Prince Experience, Omarion, Greg Koch, Big Sam’s
Funky Nation, Pat McCurdy
Plus hundreds more!
3
Media Coverage
A Highly Visible Property – Nationally, Regionally and Locally
Summerfest was included in over 1,600 Wisconsin area and regional media
packages (TV/Print/Online) from January – July 2013.
In addition, the festival garnered coverage on “the national stage” with
major media outlet listed below from March - July 2013.
USA Today
Billboard
Wall Street Journal CMT
MSN Music
Chicago Tribune
Relix Magazine
NY Post
Country Weekly
JamBands
Modern Drummer SoulTracks
Chicago Parent
Grateful Web
HitFix
GAC TV
Your Country
All About Country
ABC News Radio
Digital Rodeo
Rolling Stone
Pollstar
People Magazine
American Songwriter
Jambase
Time Out Chicago
Artist Direct
All Access
Music News Nashville
Spotlight Country
NY Times
Teen Vogue
GO Magazine
Paste Magazine
London Sun
Nuvo
The AV Club
NY Daily News
BBC
4
Summerfest Demographics
Gender
Male
Attendance by Age
Female
18 - 24
25 - 34
35-44
19%
46%
45 - 54
55 & older
19%
54%
18%
28%
16%
Education
High School/Vocational
Some College
College Degree
Post Graduate
Other
Income
Under $24,999
$25,000 - $49,000
$50,000 - $99,000
Over $100,000
2%
14%
22%
10%
36%
28%
35%
27%
26%
5
Summerfest Demographics
Marital Status
Married
Separated/Divorced
Number of Children
Single
Widowed
None
One
Two
Three
Three+
2%
42%
20%
7%
47%
48%
11%
14%
9%
Employment
Employed Full-Time
Employed Part-Time
Homemaker
Retired
Student
Unemployed
4%
8%
5%
15%
7%
63%
6
Summerfest.com & Social Media
Current Social Networking Statistics
215,000+ fans on Facebook
32,000+ followers on Twitter
6,500 text subscribers
Email blasts: 66,000+ database
7
Mobile Marketing & Exhibit Space
Exciting placement opportunities have been
developed for mobile marketing and exhibitors at the
“World’s Largest Music Festival” – Milwaukee’s most
popular summer event.
 Located on 75+ acres of Milwaukee’s lakefront,
Summerfest has one of the best festival
attendances in the nation, providing guaranteed
visibility and maximum guest exposure.
 With an average of 900,000 patrons attending
the festival during its 11-day run, Summerfest
delivers a variety of demographic segments.
 Your company will benefit from public
awareness, sampling, demonstrations and lead
generating activities.
 Footprints range in size starting from 100 square
feet and are available anywhere from one to all
11 days of the festival. Price quotes for space are
available upon request.
8
Grounds Map of Exhibitor Locations
Festival will work with agencies / exhibitors to determine placement, targeting specific
demographic or programming activities. Possible exhibitor and mobile marketing locations are
numbered and highlighted in yellow on the map below.
9
Exhibitors’ Promotional Rights &
Benefits
Exhibitors are granted the following promotional rights
& benefits through their participation in Summerfest:
 Exhibitor name listing in Festival brochure along
with location and dates on site (no logo inclusion);
same, plus logo inclusion, for festival’s Exhibitor
page on www.summerfest.com
 Festival website will also include a logo and a link
to “Exhibitor” website
10
Tickets and Parking for Exhibitors
Summerfest Exhibitors receive a pre-determined number of
admission tickets and parking passes for their working staff.
 Tickets / Passes:

Exhibitors receive a predetermined number of the following
passes based on their footprint size and number of days on
site:




MEAPS (manager passes; allow in and out privileges)
Summerfest General Admission Tickets (for working staff; one
admission per day; no in and out privileges)
Lot A Hang Tags (manager parking pass; good all 11 days with in
and out privileges)
Lot P Single Day Parking Passes (employees / working staff
parking passes; one entrance per day; no in and out privileges).
NOTE: Additional admission tickets and parking passes may be purchased as
needed. However, wristbands to leave and re-enter the grounds area available
at all gate areas from noon until 6:30 p.m. daily. Re-entry wristbands will be
valid for a single, same-day re-entry until 7 p.m. No re-entry wristbands will
be issued after 6:30 p.m. and no-re-entries allowed after 7 p.m.
11
2013 Sponsorships
12
Summerfest
“The World’s Largest Music Festival”
Contact:
Jen Paluso
New Business Development Coordinator
Summerfest
200 N. Harbor Drive
Milwaukee, WI 53202
414.273.2680 ext. 535
jpaluso@summerfest.com
13