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ASK ABOUT ALL OF OUR OTHER CERTAINTEED® PRODUCTS AND SYSTEMS:
ROOFING • SIDING • TRIM • DECKING • R AILING • FENCE
GY P S U M • C E I L I N G S • I N S U L AT I O N
www.certainteed.com
http://blog.certainteed.com
CertainTeed Corporation
P.O. Box 860
Valley Forge, PA 19482
Professional: 800-233-8990
Consumer: 800-782-8777
© 1/15 CertainTeed Corporation, Printed in the U.S.A.
Code No. 20-30-218
Table of contents
First, you must close the sale,
then you have to install the roof,
and finally, you need
to make money doing it.
We’ve developed tools to help you accomplish each of these steps.
This catalog is divided into six sections. In each section you’ll find a variety of
brochures, books, APPs and other tools to help you succeed in business.
The Contractor’s EDGE™ program supports each aspect of your business.
We understand that different contractors have different business needs, and the
Contractor’s EDGE programs reflect this diversity. Gain product knowledge and
installation expertise from the best roofing manuals in the business.
Earn the industry’s most meaningful credentials: education-based,
straightforward and free of charge.
Companies that have a CertainTeed credential, gain exclusive benefits in sales,
marketing and business support.
Get the EDGE!
we understand
Selling Resources....pg2
MarketBuilder™
Installation
Resources..............pg28
Management
Resources................pg50
Sample Board Carrying Cases
Shingle Applicator’s Manual
PROSULT™ Network
Business Cards
Flintlastic® Application Handbook
Certified Contractor’s Network
Job Site Signs
Flintlastic SA Installation Guidelines
Bilingual America™
Credentialed Job Site Signs
NRCA
Remodelers Advantage® INC.
Proposal Folders
Serving up Safety
Estimate Folders
Mobile Training Vehicles
Credentials...............pg54
Customized Folders
Roof Slope Card
ShingleMaster™
®
SELECT ShingleMaster™
Customized Sell Sheets
SureStart™ PLUS
PostCards
eResources
and Software.........pg36
Lead Detective
Digital Marketing Library
Gold Star
Credentialed Truck Logo Decals
Idea Center
MyEDGE™
Ads on Wheels®
Roofing Guide App
Find A Pro
Advertising Banners
Colorview
Customer TrackRecord™
Understanding Warranties
Colorview Mobile App
Roofing Responsibly™
Protecting Your Home
Technical and Installation Information
Ford Vehicle Program
Homeowner’s Guide to Reroofing
SAM App
Contractor’s EDGE University
Choosing A Professional Roofer
CertaSpec™ Online
Shingle Technology Manual
Home Service Website Solutions
Promotions..............pg66
Anatomy of a Shingle
MarketSharp®
Homes for Our Troops
Integrity Roof System™
EagleView® Technologies
GreenSky™ Financing
HailStrike™
Roofs for the Red, White & Blue
Plus The Silver Too
Sandler Sales Training®
AccuLynx™
No Limits
Home Improvement Leads
Roof Chief
Angie’s List™
Remodeler’s Business Tools Suite
Doorknob Hangers
®
®
Silver Star
how you do business
You can order items from this catalog online. Simply go to:
www.certainteed.com/brc or, we’ll be happy to take your order via fax or
the USPS using the order form located at the back of the catalog.
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presentation materials
C e r t a i n Te e d p r o v i d e s a b r o a d a r r a y
of tools to help you generate leads,
package your proposals and close the sale.
MarketBuilder™
Only for credentialed companies
This valuable marketing program offers a variety of professionally designed
Attractive presentation materials
add a professional look to your proposals
Lead generation and customized sales tools
items that can be customized with your company name and logo.
Log onto the MyEDGE website, click on “Marketing Materials”,
then click on “MarketBuilder”.
For questions or help ordering materials,
Informative leave-behinds to educate customers
Job financing programs to close sale
please contact:
Robin Fox or Brandy Smale
610-367-7599.
Shirts, truck signs and job site signs
to enhance your company image
Product knowledge and sales training to
differentiate your company ’s sales proposition
selling
res o u rc es
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presentation materials
generate leads and promote company image
Sample Board
Carrying Cases
Business Cards
Your first impressions means everything
Perfect for carrying good-better-best sample boards
to offer the homeowner a choice
Heavyweight canvas case keeps sample boards looking
like new. Holds three sample boards, plus a binder.
include your company information, logo and
credentials to set you apart from the competition.
3.5" x 2" full color - 1 side
500 qty - $70 / 1,000 qty - $80
20-20-108
One qty - $80
20-30-395
(carrying case for small boards – 24"h x 13-1/2" w)
One qty - $70
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generate leads and promote company image
Job Site Signs
Credentialed Job Site Signs
24" x 24" die-cut bright white sign printed
on two sides, with metal stand
24" x 24" sign printed full color on two sides
20-30-311 Standard CertainTeed Signs
20-30-312 ShingleMaster Signs 20-30-313 SELECT ShingleMaster Signs One set (each) of 12 - $175
Your Company Name (available with the CertainTeed logo, ShingleMaster Logo
or SELECT ShingleMaster logo). Another Successful Project.
10 qty – $90
25 qty – $200
50 qty – $350
100 qty – $600
Complete imprinting
information on order form.
Allow three to four weeks for delivery.
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presentation materials
Proposal Folders
Estimate Folders
Two-pocket, heavyweight folders for submitting
proposals to prospective customers
Sets you apart from your competitors
and helps you up-sell
Helps homeowners select shingle type.
Includes space for your company’s business card.
Designed for the good-better-best
selling technique.
20-20-783 Two-Pocket Folder
100 qty - $20 (Discounted Price)
Includes a pocket for your company
proposal and brochures.
lso available are SELECT ShingleMaster™
A
and ShingleMaster™ and versions that
promote your company credential.
Standard Version
20-30-260LM
$15 per pack of 50
Discounted Price)
ShingleMaster Version
20-30-260SM
FREE
SELECT ShingleMaster Version
20-30-260SSM
FREE
Maximum order quantity: 100
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presentation materials
Customized Folders
Customized Sell Sheets
These sales presentation folders show your credential,
your company name and logo on the front cover
These sell sheets include your company name,
logo, phone number and the CertainTeed products
that you choose to promote
The Integrity Roof System™ is displayed on the back cover and there is a business
card holder as well as space on the inside pockets to include additional
information about your company.
250 qty – $707 / 500 qty – $846.00
1000 qty – $1,127 / 1500 qty – $1,357
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One-Sided Sell Sheets
250 qty – $70 / 500 qty – $125 / 1000 qty – $188 / 1500 qty – $270
Two-Sided Sell Sheets
250 qty – $119 / 500 qty – $225 / 1000 qty – $338 / 1500 qty – $429
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generate leads and promote company image
Doorknob Hangers
Postcards
Professional advertisements proven to generate leads
Custom postcards are an easy, cost-effective
and proven way to generate leads
Customized with your company information.
Create leads by placing on homes surrounding existing job sites.
Complete imprinting information on order form.
The designs can be used as part of a canvassing program or as a stand alone
direct mail campaign. Simply customize with your company information and logo.
We print and ship them to you for addressing and mailing.
20-30-315 Hail Of A Storm
20-30-316 What’s All The Commotion About
20-30-317 Stormy Night
20-30-318 Have You Looked At Your Roof Lately
100 qty - $20
250 qty - $85
500 qty - $130
1,000 qty - $215
2,500 qty - $445
5,000 qty - $650
10,000 qty - $890
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generate leads and promote company image
Lead Detective Postcards
These postcards are a very cost effective
method to generate leads in neighborhoods
where your company is currrently
working and installing roofs
Credentialed Truck Logo Decals
Use these eye-catching logo decals on
your company vehicles to advertise your credential
CertainTeed
CertainTeed
12" x 12" full color
One qty - $8
Your personalized postcards are
mailed to 200 homes surrounding
a job site address that you supply,
for just $150.
Print and Mail
We print and mail them for you.
500-999 qty - $.37
1,000-2,499 qty - $.27
2,500-4,999 qty - $.19
5,000+ qty - $.14
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generate leads and promote company image
Ads On Wheels
Advertising Banners
Turn your vehicles into rolling billboards to
generate leads for your company
This is ideal product for exhibitions, home shows and showrooms
Ads On Wheels is a full service company specializing in vehicle wraps that provides
no tools required. Display your company name, company information
full graphic design, printing and local installation services anywhere in the United
and a marketing message.
States and Canada. Their design team can take your ideas all the way to the final
product, or you can provide your own artwork.
Affordable, lightweight and portable, it assembles in less than a minute with
This banner stand is 31.5" wide by almost 7' high.
The banner retracts into an
anodized aluminum
cassette and comes
with a padded carrying
case for storage and
transportation.
2 versions are available
or you can contact us
for a custom design.
Full color - 1 side
One qty - $200
Ads on Wheels uses premium vehicle wrap materials which are warranted for seven
years and specifically designed for each customer.
Ads on Wheels offers an exclusive
15% discount to CertainTeed
credentialed contractors when
you display the CertainTeed
logo on your wrap.
To learn more, visit www.adsonwheels.com or call 800-237-6694.
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educate homeowners
Understanding
Warranties
Covers all the important questions about
Homeowners’s Guide
to Reroofing
Explains the reroofing process
warranties and contracts.
from start to finish.
Include this with you sales proposals.
Use for lead generation in neighborhoods
20-20-1718
ready for renovation and include this with your
50 qty - $5
sales proposals.
20-20-1698
50 qty - $5
Protecting
Your Home
From Ice Dams
Justifies the contractor’s recommendation
to install WinterGuard underlayment,
attic ventilation and insulation.
20-20-1697
50 qty - $5
Choosing
a Professional Roofer
Helps homeowners select a roofing contractor for
reasons other than price.
Explains how to separate reliable contractors
from the fly-by-nights.
20-20-1567
50 qty - $5
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educate homeowners
Shingle Technology Manual
Anatomy of a Shingle
Product knowlegde and sales strategies for contractors
An inside look at the science of manufacturing
an asphalt shingle, complete with actual samples
Gain a better understanding of shingle quality, design,
warranties and the manufacturing process.
Use as a visual sales aid to explain how a shingle is made by showing
Explains the Good-Better-Best selling technique.
the materials used in the manufacturing process.
Earn the Shingle Quality Specialist qualification by passing
the 50 question test.
Includes one Shingle Technology Manual
and test card.
20-30-128-A
FREE
CertainTeed
Shingle Quality Specialist™
This is to certify that
has earned the title of CertainTeed Shingle Quality Specialist™
having successfully passed the CertainTeed Shingle Technology Manual test.
The Shingle Technology Manual test is a challenging series of questions on current manufacturing
technology and related subjects, discussing complex shingle technology and quality. This program
provides a comprehensive overview of asphalt shingles,
from product components and design features,
to price considerations and warranty provisions.
Tom Smith
President, CertainTeed Roofing
Code No. 20-30-113 © 2014 CertainTeed Corporation, Printed in U.S.A.
20-20-3519
$50 – For pack of 25
FREE for ShingleMaster™
and SELECT ShingleMaster™
Max qty 25
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educate homeowners
Integrity Roof System™
Benefits to you... A professional spec and more profits
Benefits to your customers... Extra protection and peace of mind
Explains the components of a complete roof system
and convinces the homeowner of its necessity
•W
interGuard™ – prevents leaks from ice
dams and wind-driven rain
•R
oofers’ Select™ or DiamondDeck™ –
high-performance underlayment
•S
hingles and accessories – complete
your roof system with products
designed to complement one another,
including the starter course, shingles
and corresponding hip and ridge caps
•V
entilation – helps guard against
premature roof deck deterioration
•F
lintlastic® roofing – a selection
of low slope roofing products
Brochure
20-30-235
50 qty - $5
Hip & Ridge Caps
Shingles
CertainTeed
Ridge Vents
Roofers’ Select™
or DiamondDeck™
WinterGuard™
Starter
Shingles
The Intergrity Roof System Sample Board
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selling tools
Greensky™ Financing Program
Sandler Sales Training®
Offer your customers no interest,
no payments and watch your business grow
With over 40 years of proven success, Sandler Training
is a world leader in professional development and
leadership training
GreenSky has a variety of point-of-sale credit products that will delight your
With more than 250 training centers around the world, Sandler is uniquely positioned
customers and give you a competitive advantage to close more deals.
to help your team increase sales growth through professional development.
for
credentialed
contractors
Sandler training tools enable team members to maximize the performance
Advantages of this consumer financing programs include:
of their organizations and themselves.
•S
imple, fast paperless process
for your customers
Only For Credentialed Companies:
•H
igh approval rates with credit limits
up to $55K
training center to obtain discounted pricing on a training
•N
o interest and no payments promotions
Sandler Online Resource Center:
• Low monthly payment plans
The Resource Center delivers the resources
Discount Coupon for Sandler Training: Use at your local Sandler
program that meets your needs.
of Sandler Training directly to users at the point
•S
taged funding to improve your cash flow
of need—24/7. The experience of Sandler helps
•E
asy settlement with no sales
contracts required
subscribers find solutions to the toughest sales challenges.
Sandler Sales System CD: How to apply the Sandler techniques and concepts
in your company’s world. These audio recordings can be used in a formal training
Log onto MyEDGE™ website.
Become a GreenSky Dealer today.
Use your CertainTeed Sponsor
number 336 and enroll at
www.greenskycredit.com by
clicking sign up now.
session or by individuals during “windshield” time, or whenever it fits their schedule.
Log onto the MyEdge™ website for more information.
Have Questions? Call your Dealer
Representative directly with questions.
Jesse Davis 404-832-4124
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generate leads
Home Improvement Leads
Angie’s List®
Your source for turning leads into customer
Lead generation
Home improvement leads (HIL) is a driving force in online lead generation —
connecting qualified homeowners with high-quality home improvement companies.
Best service in the industry
A dedicated marketing consultant is assigned to your account to help you.
High quality leads for your business
Our tier 1 sources are the highest in the industry, generated through
SEM & SEO campaigns.
Team of experts to optimize costs
A marketing partner to help you gain market share and lower acquistion cost.
How it works
You choose: coverage area / type of qualified leads / volume of qualified leads.
Log onto MyEDGE™ website.
Dealer VIP Services
Concentrated outreach by Advertiser dedicated Angie’s List team
Expedited report generation requests
Quarterly Educational Seminars on Angie’s List Best Practices(Webinars Training Sessions)
Advertiser dedicated Angie’s List account managers
Dealer Advertising Program:
Advertising Program – Qualified and eligible Advertiser Dealers will receive:
15% off the list rate for Angie’s List advertising products purchased
in the Roofing category: Online Category Positioning Ads, Publication Coupons,
Call Center and Keyword placement
Angie’s List will contact the Advertiser Dealers to consult on
best practices and set up advertising programs
SELECT ShingleMaster™ exclusive discount on advertising.
Log onto MyEDGE™ website.
Credentialed contractors receive a 24% discount on
qualified leads, which equate to $45 per lead
(Retail price $59/lead).
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installation tools and training
The foundation of any successful
roofing business is an unwavering focus on
q u a l i t y w o r k m a n s h i p . C e r t a i n Te e d l e a d s
the industry in the development of educational
resources for installers.
The Shingle Applicator ’s Manual,
a comprehensive reference guide with information
o n g e n e r a l r o o f i n g t o p i c s a n d C e r t a i n Te e d
shingle installation techniques
Videos, APPs and other tools
Discounts on NRCA courses and membership
Shingle Applicator’s Manual
Master Shingle Applicator™
Contractors say it’s the best installation manual in the business.
Earn the Master Shingle Applicator’s qualification
by passing the on-line test.
Includes one manual and test card.
Also, see SAM APP on page 43.
20-30-202-A English FREE
20-30-158-A Spanish FREE
Shingle Applicator’s
Manual DVD Kit
Augment your training program by
viewing this companion video.
Includes one manual and DVD,
and three test cards.
20-30-243-A (DVD) English
One kit - $10
20-30-334-A (DVD) Spanish
One kit - $10
installation
res o u rc es
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installation tools and training
Flintlastic®
Application Handbook
Flintlastic® SA
Installation Guidelines
An educational program for low slope roofing contractors
Demonstrates proper installation of Flintlastic SA,
This reference manual covers the application methods for BUR, SBS,
APP and SA roof systems, flashing details, safety tips and more.
a self-adhering SBS modified bitumen roofing system.
Shows application methods for 2-ply and 3-ply systems, including
edge details, tie-ins to shingle roofs, penetration flashings, etc.
COMM-243
COMM-131DVD
One qty - FREE
One qty - $5
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installation tools and training
National Roofing Contractors
Association
Serving Up Safety
A recipe for avoiding falls on the job
NRCA’s fall-protection compliance
Phone: 800-323-9545
Website: www.nrca.net
National Roofing Contractors Association
program is a comprehensive
tool for training new and
seasoned roofing workers
about all aspects of fall
What can NRCA do for you?
Consider NRCA a business partner-supporting you with up-to-date industry news,
protection for roofing work.
insight and information, in addition to exclusive benefits that provide your company
You’ll receive everything you
a competitive advantage. Join NRCA and become a part of top-tier professionals
need to know to comply with
dedicated to advancing the roofing industry.
the OSHA’s fall-requirements.
NRCA helps you:
• Gain exposure for your company
• Easily answer technical issues that arise on a project
• Educate your workforce
• Save money on services you use every day
To find a list of NRCA’s technical and educational programs visit:
www.nrca.net/education<http://www.nrca.net/education>
How to Join NRCA
Join at www.nrca.net/join<http://www.nrca.net/join> or call (800) 323-9545.
20% discount on NRCA Product Catalog purchases
for ShingleMaster™, SELECT ShingleMaster™ companies
and STAR Contractors.
$350
FREE to ShingleMaster™,
SELECT ShingleMaster™ and
STAR Contractors
Log onto MyEDGE™ website.
This online training program will help
you gain a better understanding of
all aspects of fall-protection in roofing
work. This self paced program
consists of video content specific to
each state, printable study guides, a
quick
reference handout for on-the-job use
and
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ions.
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sessions, you will be asked to comple
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examination. When you successfully
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32
Certain
Serving Teed is
up Safe
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33
Retail cost is $350.00.
FREE to ShingleMasters™
SELECT ShingleMasters™
and STAR Contractors,
compliments of CertainTeed.
Roofing
© 4/14 CertainTeed Corporation,
Printed in the U.S.A.
Code No. 20-30-392
shoponline @ certainteed.com/brc
installation tools and training
Mobile Training Vehicles
Roof Slope Card
The Contractor’s EDGE™ Mobile Training Vehicle (MTV) provides
contractors with education, training and business support.
Every MTV unit and event features the following:
A practical multi-purpose estimating tool
• Product knowledge and engaging displays
• Product application and installation instruction
Use the proper angle to judge
roof slopes from 2/12 18/12
and calculate roof material
waste factors.
• Live demonstrations and educational DVDs
• A wide selection of samples and literature
• Gifts and give-aways for contractors
20-30-248
10 qty - $5
Contact your local Territory Manager for more information.
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www.certainteed.com
C e r t a i n Te e d o f f e r s s o m e v e r y e f f e c t i v e
software and online resources that can help
you gain the edge on your competitors.
V i s i t w w w. c e r t a i n t e e d . c o m
for a variety of useful marketing tools
and technical information
Estimating sof tware
Digital Marketing Library
Website: www.certainteed.com/dml
Effective advertising is only a mouse-click away. Here you’ll find everything you need
to create eye-catching ads and websites: photos, logos, artwork and text.
And, ready-made finished ads and radio scripts are also included.
Lead generation sof tware
Business sof tware
eresources
an d s o f t w a r e
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www.certainteed.com
Idea Center
Roofing Guide App
Website: www.certainteed.com/idea-center
Easy and efficient source to:
Photographs of individual shingle color swatches and corresponding images of the
Showcase CertainTeed region-specific product lines and colors,
hi-res swatches and house photos.
shingles applied to a roof help customers visualize the appearance of different
CertainTeed shingle styles.
Excellent online selling tool for in-home presentations or for use in
advertising and website development.
Use the warranty calculator to help you provide relevant
warranty coverage.
Find a professional roofing contractor.
Learn more about CertainTeed and who to contact.
Available via the iTunes Store and the CertainTeed MyEDGE™
website: http://www.certainteed-myedge.com
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www.certainteed.com
Colorview®
Colorview® Mobile app
Trying out different style and
color combinations has never been easier
ColorView Mobile is the IOS version of
CertainTeed's popular ColorView desktop application
Website: www.certainteed.com/colorview
Designed for the iPad, ColorView Mobile allows users to take an image of their home
and "mask" over their existing roof with a layer of CertainTeed shingles. With dozens
of designs and colors to choose from, ColorView Mobile is a wonderful tool that
lets you visualize multiple looks for your roof, compare style options
side by side, and save your designs to your iPad photo roll.
Incorporate this online tool into your sales presentation, enabling prospective
customers to experiment with a variety of CertainTeed siding and roofing
options in the comfort of their own home.
Choose from preloaded
images or upload a photo of
the homeowner’s house
and overlay various shingle
styles and colors.
Quickly switch between any
CertainTeed product/color combination
with the click of a button.
Available via the iTunes Store
and the CertainTeed MyEDGE™
website: http://www.certainteed-myedge.com
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www.certainteed.com
Technical and Installation
Information
Shingle Applicator
Manual App
Website: www.certainteed.com
This app is a practical tool that brings the company’s roofing installation guide to
Useful chapters from the CertainTeed Shingle Applicator’s Manual are available
roofing professionals’ mobile devices for use whenever, wherever they need it.
in PDF format for downloading, as are tech data sheets, 3-part specifications,
CertainTeed is the only roofing manufacturer
to offer this type of app
technical bulletins, code compliance documents and other technical information.
The user-friendly app offers quick reference guides to detailed installation
instructions and helpful product videos of CertainTeed’s entire shingle product
line, including Three-tab shingles, Patriot®, Landmark®, Hatteras®, Presidential®,
Independence®, Highland Slate®,
Grand Manor®, and Carriage House®.
The education-based app is formatted
for use on the iPhone, iPad and all
Android devices.
Available via the Google Play Store,
the iTunes Store and the
CertainTeed MyEDGE™ website:
http://www.certainteed-myedge.com
QR Code for Android
42
QR Code for Apple
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shoponline @ certainteed.com/brc
www.certainteed.com
website marketing
Certaspec™Online
Home Service
Website Solutions
CertainTeed’s free online Roofing System Specification Tool
for architects, contractors and building design professionals
Powered by ViewSource Inc.
Website: www.HomeServicesSites.com/CertainTeed
Website: www.certainteed.com/certaspec
Phone: 800-497-4171
Produce professional and complete job submittal packages with ease.
Are you satisfied with your Internet marketing results?
Quickly select commercial and shingle products from a drop-down menu.
If you answered “No” or “I Don’t Know”, don’t lower your
Automatically generate a report of the “green”values for products specified.
expectations, raise them with Home Service Website Solutions.
In partnership with CertainTeed, we are proud to provide
you with the web marketing resources you need to
stand out from the crowd. Our program is much more
than a website. It is a proven game plan to beat your
competition with savvy web marketing.
We accomplish this by building you a better
website — one that not only looks great
and is easy to use, but also ranks well
with the all important search engines.
• One website for all devices
• Site marketing
•C
ontinuous monitoring leads
to continuous improvement
CertainTeed Credentialed
Contractors receive exclusive
program benefits including:
• Exclusive Website Tools & Content
• Exclusive Program Discounts
• Exclusive CertainTeed Designs
Finally, an
•U
nlimited Pages for
SELECT ShingleMaster
and Gold Star Contractors
Log on to the MyEDGE
website for more details.
Online Marketing Solution
designed for YOU.
Are you satisfied with your Internet marketing results? If you answered “No” or “I Don’t Know”, don’t lower your expectati
44
them! There is now a better way with Home Service Website Solutions. We understand that roofing contractors have di
45 more than just residential roofing services, such as home repair and renovation or comm
marketing needs. Maybe you offer
roofing? Your service area may be large or small. Whatever your situation is we’re here to help. In partnership with CertainTe
shoponline @ certainteed.com/brc
business software and aerial imagery
Marketsharp®
Eagleview® Technologies
Website: www.marketsharp.com/demo
Phone: 800-335-4254 ext.1
Website: www.eagleview.com/certainteed
Get more cost effective leads
patent-pending software. EagleView’s reports provide the
Gain additional repeat and referral business.
most accurate measurements and serve as a sales, marketing
EagleView® offers 3D aerial roof measurements using proprietary
Make better decisions with eye-opening sales
and management reports.
and production tool allowing contractors to increase their profitability.
EagleView roof and wall reports provide detailed measurements
Edit and print 200+ preformatted
industry-specific forms, marketing
campaigns, documents or
create your own.
for roofing, siding, painting, doors, windows and more.
Simplify lead/job tracking
and management.
The full CertainTeed product line is preloaded into the EagleView
Access your data anywhere at
anytime with web-based secure
technology.
EagleView Technologies offer special Gold pricing
to CertainTeed credentialed companies.
Measurements flow seamlessly into EagleView Estimator
for precise estimates and proposals.
Estimator allowing contractors to create an accurate bill of materials.
Take advantage of ongoing
training and support.
Get started for as low as
$60 a month.
Register for our next
educational webinar at
www.marketsharp.com/webinar
10% discount for ShingleMaster™ and SELECT ShingleMaster™ companies.
20-30-CT-STD Standard Edition - $1,495
20-30-CT-SPED Special Edition - $2,995
20-30-CT-PED Premium Edition - $8,495
$500 discount for ShingleMaster™ and SELECT ShingleMaster™ companies.
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shoponline @ certainteed.com/brc
business software
HailStrike™
Acculynx™
An advanced weather forensics company offering the most
innovative and cross-referenced analytic data
available in the storm market today
Construction Management Software made simple
Website: www.hailstrike.com
There are 3 services that are offered:
Annual HailStrike Membership - This includes an
H ! IL
TM
STRIKE
interactive hail map of the United States, showing hail paths with the size
of the hail, getting you to the best areas.
Website: www.acculynx.com
Acculynx.com is a web-based comprehensive software for roofing,
siding and specialty contractors. CRM, Estimating,
Project Management, EagleView,
Hailwatch and QuickBooks Integration
are just a few of the many features of
AccuLynx that can help contractors
manage their business better.
$999 per year.
AniSwath Credit - This features a colorized and fully animated heat map showing
accurate detailed information on the probability of a storm, so you don't waste
time chasing less affected areas.
$149 per credit.
ShingleMaster™ and
SELECT ShingleMaster™
companies receive the
first 3 months service at
25% OFF regular pricing.
OneSite Reports - This service gives you documentation regarding storm activity
for a specific address. You will be able to see the storm's strength, speed,
direction, severity, and how long it lasted.
$90 per report.
Exclusive packages and pricing only for CertainTeed Credentialed contractors.
Log on to the MyEDGE website for more details.
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shoponline @ certainteed.com/brc
business software
Roof Chief
Profit-Based Software for the Roofing Contractor
Remodeler’s
Business Tools Suite
Website: www.ct-chief.com
Don’t run your business in the dark
Roof Chief is a system that helps you run and grow your roofing business.
Remodeler’s Advantage, the leader in remodelers business education
Our internet-based software assists you as you win jobs – and then as you estimate
and consulting, delivers powerful cutting edge tools and lessons
and produce them. Roof Chief's main focus, however, is helping
in this value-packed kit.
you increase your profit on each job. Customizable to exactly
what you do: your products, your services, your
contracts, etc. We emphasize reaping the most
reward for your work.
• Budget Development Tool
• Direct Mail ROI Calculator
• Company Valuation Calculator
805-797-4371
• Competitor Analysis Calculator
go@roofchief.com
Package
Includes everything below on a thumb drive:
• How to Run Your Business So it Doesn’t Run You
• Climbing The Ladder of Success
Monthly prices
Regular
Discounted Monthly
Monthly Price Price for CertainTeed
Standard
$199
$199*
Professional
$249
$212
Premium
$499
$424
• 101 PowerTips (best-selling book)
• The Remodeler’s Definitive Guide to Hiring
• Employee Onboarding Checklist
• The Remodeler’s Ultimate Blog Idea Generator
• My Work Diary
*We do not discount this base price.
ShingleMaster and SELECT ShingleMaster companies
are eligible to receive free set-up and 15% off the monthly price for life.
20-30-BTS
Retail Price = $459
Discounted price for CertainTeed
Credentialed Companies = $259
Log on to the MyEDGE website
for more details.
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shoponline @ certainteed.com/brc
networks
Being a successful contractor requires
skills that go well beyond the work you do on
t h e r o o f . C e r t a i n Te e d o f f e r s t o o l s t h a t
can help you improve your business and
management techniques.
Networks that bring together facilitators
and contractors from around the country
to address business issues
Prosult™ Network
Website: www.proofman.com
Email: proof@proofman.com
Proof Management’s PROSULT Network is dedicated to helping
the owners of smaller contracting firms reach the next level of
their business.
PROSULT is mentored by Monroe Porter, a bottom-line oriented
management consultant
specializing in small building
trade contractors.
The first thing PROSULT
does for the new member is help understand
costs. The focus then shifts to developing
an organization that can support production
and sales growth. This is accomplished
through a board of directors approach
where non-competing same-trade
contractors support each other in setting
and implementing strategic goals.
Certified Contractor’s Network
Phone: 610-642-9505
Website: www.contractors.net
management
res o u rc es
52
Certified Contractor’s Network (CCN)
offers proven contractor-specific
training, delivered face-to-face and
on-demand for contracting business
owners and their sales, production and
administrative employees to address
current business needs while providing
a high ROI. You’ll gain a reliable
business partner that provides valuable
resources – all delivered in a helpful
and professional manner.
53
shoponline @ certainteed.com/brc
networks
Bilingual™ America
Remodelers Advantage® Inc.
Founder and CEO: Richard González
Website: www.bilingualamerica.com
Website: www.remodelersadvantage.com
Phone: 301-490-5620
Email: info@remodelersadvantage.com
Revolutionize your communications and business with your Hispanic
employees. Ricardo is an expert in Latino labor and business systems.
Bilingual America offers the following courses to help you develop your
company:
Lideresexitosos™
This certified course teaches your Latino leaders to be effective
leaders in the American enterprise.
•T
aught in Spanish to insure full assimilation of the material
• Six
hours of in-depth leadership training dealing with character and ethics,
communications, organization, management and negotiation skills
For more information: http://lideresexitosos.com
Success with Hispanics™
We cannot effectively lead people we do not truly understand. This cultural
leadership course is a deep journey into the mind and psyche of the Latino person
and experience. You’ll learn business applications relating to labor managment
and business communications with Latinos. This six-hour course includes a
Certification Exam as well as a maintenance program that keeps you up-to-date
on important issues in the Latino community.
For more information:
http://successwithhispanics.com
Remodelers Advantage is a consulting firm specializing in
remodeling. They help business owners create companies that
deliver above-average compensation, healthy net profit and an
environment that allows for a full and balanced life.
Remodelers Advantage Roundtables
This is a network for remodeling firms producing $1,000,000+ in
annual revenue. These groups provide an opportunity for contractors
to share knowledge, procedures, experience and advice in an open,
non-competitive environment. Join the other 200+ owners as they help one another
create businesses that produce above-average profits consistently!
Why reinvent the wheel?
Strategic Business Consulting
Many owners work diligently for years but are still not reaching their financial goals.
Owners can find the help they need from our business consultants, who know
and understand the challenges you face. We’ll work directly with you to provide
practical techniques and effective processes, and help you develop a plan
to move your company forward.
To receive a FREE consulation,
email: lead@bilingualamerica.com
10% discount for ShingleMaster™
and SELECT ShingleMaster™
companies when they mention
this code: CLCERT.
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shoponline @ certainteed.com/brc
company credentials
C e r t a i n Te e d c r e d e n t i a l s a r e a n
excellent way to set yourself apart
from the competition.
Educational programs for salespersons and installers
ShingleMaster™
What’s In It for Your Company?
Knowledgeable employees
Comprehensive coverage of shingle
technology and installation topics
Company credentials build trust with
your prospective customers and
help you close more sales
Show prospective customers your company is
committed to craftsmanship and professionalism
CertainTeed
Authorized to offer SureStart™ PLUS 3-STAR and 4-STAR Coverage
Roofer’s Rewards – FREE SureStart PLUS warranties every year
Exclusive access to CustomerTrackRecord, CertainTeed’s independent
customer-satisfaction and problem-detection survey
Marketing and sales support that highlights your company credential
Listing on CertainTeed’s “Find a Pro” website
Benefits of participation:
Tr a d e a n d p r o d u c t k n o w l e d g e
Sales and marketing support
Exclusive offers and discounts
Extended warranties
Roofer ’s Rewards™
C u s t o m e r Tr a c k R e c o r d ™
credential
res o u rc e s
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shoponline @ certainteed.com/brc
company credentials
benefits of participating
Select ShingleMaster™
Surestart™ Plus
This is the highest level credential a company can earn.
Achieving SELECT status tells customers you’re
one of the best in the business
CertainTeed
Offer SureStart™ PLUS extended warranties when you install an Integrity
Roof System™. Very few of your competitors can offer this to their customers, and it
provides extra peace of mind that helps build trust as well as justify your price.
What’s In It for Your Company?
The Extra Measure of Protection
Highest required number of tested installers and supervisors
in the industry
Leverage your credentials and increase your profits by including SureStart PLUS.
Standardized workmanship and knowledgeable salespeople
Exclusive ability to offer all three levels of SureStart™ PLUS
Roofer’s Rewards – FREE SureStart PLUS warranties every year
Give your customers peace of mind with the best warranty coverage.
Earn Roofer’s Rewards dollars when you register SureStart PLUS warranties.
Extended Transferable Coverage.
Exclusive access to CustomerTrackRecord, CertainTeed’s independent customer-satisfaction
and problem-detection survey
Lifetime Shingles
Marketing and sales support that highlights your company credential
Priority listing on CertainTeed’s “Find a Pro” website
3-STAR 4-STAR5-STAR
Coverage CoverageCoverage
20 years
50 years* 50 years**
Non-Prorated Coverage
4
4
4
Materials & Labor
4
4
4
Tear-off
4
4
4
4
4
Disposal
Workmanship
4***
NOTE: XT™ 25, XT™ 30 and Patriot™ shingles carry 10 years with 3-STAR, 20 years with 4-STAR and 25 years with 5-STAR
coverage including the features as indicated above.
* Applies to single-family detached houses. Duration for all other types of structures is limited to 25 years.
** Applies to single-family detached houses. Duration for all other types of structures is limited to 30 years.
*** Workmanship is covered for 25 years.
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shoponline @ certainteed.com/brc
company credentials
Silver Star
Gold Star
Silver Star Contractors meet the stringent requirements for workmanship
and financial stability set by CertainTeed Commercial Roofing. And they have
a proven record of quality workmanship and good business practices.
Gold Star Contractors have earned the highest credential offered by CertainTeed for
commercial roofing contractors. Only a limited number of contractors qualify for
this prestigious credential. They have been carefully selected by CertainTeed to have
an established record of high-quality workmanship, expertise, and reliability.
Benefits of the program include:
M Offer No-Dollar-Limit (NDL) warranties up to 12 years
M Access to MyEDGE website for business support tools
To become a Silver Star Contractor, your company must:
M Carry workers’ compensation and liability insurance coverage
and be properly licensed
M H
ave been in business at least three years, OR CertainTeed
must have inspected at least three roofing projects
M S
ubmit a complete company credit history and be credit-worthy
based on CertainTeed’s sole determination
M Must adhere to the code of ethics specified by CertainTeed
Benefits of the program include:
M Offer No-Dollar-Limit (NDL) warranties up to 25 years
M Offer Integrity Coverage Warranties
M Access to MyEDGE website for support tools
To become a Gold Star Contractor you must:
M Carry workers’ compensation and liability insurance coverage
and be properly licensed
M T
he company must have been doing business under the current name
for no less than 5 years and CertainTeed must have inspected
at least three roofing projects
M S
ubmit a complete company credit history and be credit-worthy based on
CertainTeed’s sole determination
M H
ave a minimum of $1 million
bonding capability or the
financial resources to acquire
that capability
M M
ust adhere to the code
of ethics specified by
CertainTeed
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shoponline @ certainteed.com/brc
benefits of participating
MyEDGE™
Find a Pro
The MyEDGE™ website is exclusively for ShingleMaster™,
SELECT ShingleMaster™, Silver Star and Gold Star Companies
Website: www.certainteed.com
Website: www.certainteed-myedge.com
geographic area. Only credentialed companies are listed on this site, which provides
This website for credentialed companies provides convenient one-stop online
access to a variety of business-building resources, including:
a number of benefits:
Sales and Marketing materials
This site gives homeowners access to a listing of credentialed contractors in their
Access to an ongoing source of leads
Allows consumers to link directly to your company website or contact you
Literature ordering
Elevated status as one of the top contractors in a given area
Training and education
SureStart™ PLUS and NDL warranty registration
Highlights your Customer TrackRecord™ ratings
Customer TrackRecord™
Exclusive offers and discounts
Promotions and rebates
Videos and APPs
62
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shoponline @ certainteed.com/brc
benefits of participating
Customer TrackRecord™
RoofingResponsibly™
Website: www.certainteed.com/trackrecord
Over 12 million tons of asphalt shingle waste go into landfills.
Track your customers’ satisfaction
Now there is an option to keep those old shingles out of the landfill and
Valuable customer feedback service and problem-detection tool based
on your customers’ evaluation of your overall performance.
set you apart from other roofing contractors by offering a new, green,
Give the surveys to your customers, they send the completed surveys
directly to CertainTeed and we tabulate the results.
No added Cost! Big added Value!
CertainTeed automatically sends a survey to consumers for all SurStart™ PLUS
warranted roofs.
roofs into materials for road paving. It’s easy to participate in the program and
environmentally-friendly solution.
CertainTeed’s RoofingRESPONSIBLY program includes the recycling of torn-off
the best part…it costs about the same as a typical dumpster and disposal
Measure your crew’s performance and print out your ratings
to use as a strong sales referral.
fees, but means much more to homeowners and the planet.
20-30-217 TrackRecord Homeowner Brochure - FREE
we will place a RoofingRESPONSIBLY icon on your contractor locator
20-30-226 TrackRecord Survey - FREE
listing along with your credentials.
If you are a CertainTeed SELECT ShingleMaster™ or ShingleMaster™
Ce r t a i nTe e d
Customer TrackRecord ™
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Roofing Contractor Name
Roofing Contractor Address
Property Owner Name
Property Owner Signature
Property Address
Property Owner Phone
Please check the box that best describes your experience in the following areas. Your feedback will be shared with the contractor.
™
Survey Answer Key
1=Significantly Below Expectation 2=Slightly Below Expectation 3=Met Expectation 4=Slightly Above Expectation 5=Significantly Above Expectation
A. Satisfaction with the company’s Communication:
1. Sufficient information was provided on product and workmanship warranties, materials to be
used, or options on roof products and systems.
2. Specifics were given to help you understand and be prepared for the work to be performed.
Selec
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S u r ve y
Return by mail or submit electronically via the CertainTeed website at www.certainteed.com/roofsurvey
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64
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shoponline @ certainteed.com/brc
benefits of participating
Ford Vehicle Program
Significant savings exclusively for
credentialed companies
Save $$$ using CertainTeed’s corporate discounts
Contractor’s EDGE
University
In today’s competitive roofing industry, you can’t ever stop learning new ways
to improve, manage and market your contracting business. That’s why
Contractor’s EDGE™ University makes such a difference, giving you instant
access to innovative business improvement know-how and time-saving,
money-making ideas from successful
contractors across America.
Exclusively for credentialed companies.
ExclusivE
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Log onto MyEDGE™ website.
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Code
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Just one ho
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promotions
C e r t a i n Te e d p r o m o t i o n s h e l p y o u
give back to your community and also
reward you at the same time.
Participation in the community
Rewarding members of the
U.S. military and AARP members
Rewarding contractors for
s u p p o r t i n g C e r t a i n Te e d
Homes for Our Troops
Homes for Our Troops (HFOT) is a privately funded nonprofit
organization building specially adapted, mortgage-free
homes nationwide for the most severely injured
Veterans from Iraq and Afghanistan
Website: www.homesforourtroops.org
(508) 823-3300
Most of these Veterans are multiple amputees, paraplegic, quadriplegic or suffered
severe traumatic brain injury. These homes restore some of the freedom and
independence our Veterans sacrificed defending ours, and enable them to focus
on their family, recovery, and rebuilding their lives.
It is an honor and privilege for CertainTeed to support the
noble efforts of Homes for Our Troops. CertainTeed
donates the roofing materials for the homes that
are built around the country.
We hope your company can take part also by lending
a hand to this endeavor. Being a contributor allows
each of us in some small way to help those veterans
who have dutifully served our country and given so
much of themselves in doing so.
In addition to the gratification of contributing, if your
company installs a roof for Homes for Our Troops, it will
be mentioned as the workforce donor in a press
release from CertainTeed which covers your local area.
promotions
68
Contact your local CertainTeed representative to learn more about this.
69
shoponline @ certainteed.com/brc
promotions
Roofs for the Red, White
& Blue Plus The Silver Too
Website: www.certainteed.com/roofs4rwbps2
From January 1 - December 31, 2015 all members of the U.S. Military
No Limits
CertainTeed rewards you for your support with unlimited
cash rebates on all of your purchases of eligible
roofing products, throughout the entire year.
or AARP who hire a CertainTeed Credentialed Roofing Company
to install an Integrity Roof System™ covered by a SureStart® PLUS
warranty on their home are eligible to receive a
$250 Cabela's gift card.
20-30-399
ShingleMasters™ and SELECT ShingleMasters™
can order promotion information sheets from
ROOFS
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the MyEDGE™ website to include in their
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A DISCOUNT FOR MEMBERS OF THE U.S. MILITARY* AND AARP AVAILABLE
EXCLUSIVELY THROUGH CERTAINTEED CREDENTIALED CONTRACTORS
CertainTeed Roofing
is contributing to
those who serve, plus
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Receive a $250
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Offer only for members of the U.S. Military and AARP who hire a CertainTeed Credentialed
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GO TO WWW.CERTAINTEED.COM/ROOFS4RWBPS2
TO GET MORE DETAILS AND THE DISCOUNT FORM.
Valid in the U.S. only. Limit one gift card per qualifying individual. Limit one gift card per Integrity Roof System™
with SureStart™ PLUS warranty coverage installed by a CertainTeed Credentialed Contractor between January 1, 2015 and
December 31, 2015. Discount form must be received by January 31, 2016. Improper redemption or use constitutes fraud
and may result in federal prosecution under the U.S. mail fraud statutes (Title 18, USC 1341 and 1342). CertainTeed reserves
the right to audit all submissions of discount forms and the right to cancel or modify the discount program at any time.
* All Active, Veterans and Retirees of the U.S. Military are eligible.
For additional details and a list of eligible products
please log on to the MyEDGE™ Site.
70
71
Do not fill out form – photocopy and you will always have one on hand.
1. Shop online: Go to www.certainteed.com/brc
2. Fax: Fax your completed order form to: 610-861-3870
3. Mail: Mail your completed order form (include payment, if necessary) to: Business Resources Catalog
CertainTeed Corporation/RPG, P.O. Box 20126, Lehigh Valley, PA 18002-0126
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