Download Report

NE
W
NEUROMARKETING
WORLD FORUM
4 students
M A RCH 25, 2015 B A RCE LO N A 13: 45-22: 30
The Neuromarketing World Forum offers students to get in
touch with the neuromarketing industry on the first edition
of the Neuromarketing World Forum 4 students!
IN ONLY ONE AFTERNOON YOU WILL:
> Get an introduction to neuromarketing
by Bernd Weber and Thomas Zoëga Ramsøy
> Learn about the practical applications of neuromarketing
in science and business
> Mingle with the greatest minds from science and business
during the Neuro Tapas Party
#NMWF4STUDENTS
Make sure you reserve your seat soon at
www.neuromarketingworldforum.com/4students
as only limited amount of places are available.
The Neuromarketing World Forum is organized by the Neuromarketing
Science & Business Association (NMSBA). The NMSBA aims to bridge
the gap between science and business and believes that knowledge
is key in order to grow the field of neuromarketing.
Therefore the NMSBA wants to give students the opportunity to get
familiar with neuromarketing against affordable student prices.
Prices #NMWF 4 students
Regular price € 69
Student members of the NMSBA € 39
Special offer: Year of NMSBA Student membership + NMWF 4 Students Ticket € 109
Tapas Party € 38 - extra for all participants; this includes food and drinks, and VAT.
rEGISTER tODAY!
WWW.NEUROMARKETINGWORLDFORUM.COM/4STUDENTS
AG E N DA M A RC H 25, 2015
NEUROMARKETING WORLD FORUM
4 students
BARCELONA WORLD TRADE CENTER, AUDITORIUM
Moll de Barcelona s/n, 08039, Barcelona.
13:45
Introduction to Neuromarketing
Neuromarketing applies insights from neuroscience, psychology
and market research to better understand and predict consumer
behavior. In this introduction, different neuroscientific methods,
like fMRI, EEG and Eyetracking, will be introduced and discussed
together with basic insights into the brain networks underlying
consumer choices.
Bernd Weber - Director Center for Economics and Neuroscience
at the University of Bonn, Head BusinessUnit NeuroEconomics at
the Life&Brain GmbH
15:00
Coffee Break
15:30
Practical Examples of Market Research with
Consumer Neuroscience
> Examples of Neuromarketing in Business
> Business Career Opportunities
Thomas Zoëga Ramsøy - Head of Center for Decision
Neuroscience at the Copenhagen Business School /
CEO of Neurons Inc.
16:30
Neurotalent of the Year 2015
Get inspired by the presentation of the work of three winners
of the Neurotalent of the Year competition.
17:00
Networking Drink
Get the possibility to network
with other participants and
neuromarketing experts
20:00
Neuro Tapas Party
Meet up with the attendees of the Neuromarketing World Forum.
Enjoy tapas, will mixing and mingling with many neuromarketing
academics, clients and vendors around.
rEGISTER tODAY!
WWW.NEUROMARKETINGWORLDFORUM.COM/4STUDENTS