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The 10th Annual Pioneer Valley Jewish Film Festival April 12-26, 2015
Festival Sponsorship & Advertising Opportunities
Festival Facts and Figures
Regional Coverage
2015 Festival Sponsorship
Advertising Opportunities
The Festival seeks support from businesses and organizations in two
main forms: Festival sponsorship and Film Guide advertising.
Please review the following pages to learn how you can support the Festival
either as a sponsor or through a Film Guide ad or contact Carlin Trietsch
(413) 739-4715 x 329 or by email ctrietsch@springfieldjcc.org or Fran
Eisenberg (413) 739-4715 x 328 or feisenberg@springfieldjcc.org.
It’s affordable and you will:
⦁ Reach 4,000+ educated, culturally-engaged members of the
Jewish community and broader community
⦁ Gain visibility with a desirable consumer demographic
⦁ Get kudos for supporting a beloved, three-county
cultural festival
Now in its 10th season, the PVJFF is a community-based arts festival
presenting outstanding Jewish-related films and related programming
with universal themes. Over 4,000 pairs of eyes see our Film Guide and
thousands of individuals attend a diverse mix of feature, documentary and
short films, many of which are award-winners culled from major festivals
worldwide. The Festival offers audiences the chance to be entertained,
inspired and to come together and learn about historical and contemporary
issues which impact not only Jews, but everyone. Our films present
compelling human stories – ones that make you laugh, think, cry, and
raise your eyebrows. Post-film discussions, receptions and exhibits add
dimension to the entertainment and cultural exchange.
Targeted Exposure
⦁ Print exposure – Film Guides are mailed to 4,000 homes and
placed at numerous venues
⦁ Internet exposure – we will list you on our website, Facebook
and in e-newsletters and alerts in the lead-up to the Festival
⦁ Broad exposure – across a three-county region Hampden,
Hampshire and Franklin Counties. Venues have included Amherst
Cinema, Amherst College, Bay Path University, Elms College,
Greenfield Garden Cinemas, Longmeadow High School, Mount
Holyoke College, Pothole Pictures, Rave Motion Pictures in West
Springfield, Smith College, Springfield Basketball Hall of Fame,
Springfield JCC, Springfield Museum of Fine Arts, Western New
England University and Yiddish Book Center.
The Festival spans three counties of the Pioneer Valley: Hampden,
Hampshire and Franklin. We partner with many organizations to choose
and present each year’s films and special events. This serves to leverage
our limited budget dollars and attract a much broader audience than
we could reach on our own, as each program partner offers additional
marketing to their unique audience base. Partners have included Smith
College Museum of Art, Springfield Museums and the Massachusetts
International Festival of the Arts. This year, our partners include colleges
(Amherst, Mount Holyoke, Smith, UMASS, Springfield, and Elms), the
UMASS Multi-Cultural Film Festival, Amherst Cinema Art Center, Pothole
Pictures in Shelburne Falls, the Yiddish Book Center and many others.
Audiences
Our audience is thousands of Pioneer Valley residents plus visitors
from Connecticut, Vermont, New York and Boston. The festival attracts a
diverse audience who come to see a broad range of award-winning feature
and documentary films on many topics. Family, love, holocaust, multicultural, interfaith, and current political issues are only some of the themes
of these films. We have film programs specifically targeted to children,
teens, college students and seniors.
Marketing
The PVJFF is promoted throughout Western Massachusetts with
comprehensive marketing that includes a web presence (web site and
social media outlets), direct-mail, radio and print advertising, e-blasts,
posters, press releases and feature articles. We receive support from
several media sponsors. Our marketing efforts are doubled through
additional publicity by our program partners through their websites, email
notices, flyers, and social media efforts. For example, Amherst Cinema
has a weekly email newsletter going out to thousands of subscribers, while
our Five-College partners promote through their web calendars, campus
posters and radio mentions.
The Return, Adam Zucker
Festival Sponsorship Levels & Benefits
Five Star Sponsor – $3,000
Supporting Sponsor – $750
WEB SITE
E-BULLETIN
EVENTS
PRINT MATERIALS
PRINT ADVERTISING
PASSES
Linkable logo on home page and sponsor page
Name listed in all Festival e-bulletins going to over
1700 subscribers
Verbal recognition at all film screenings
Logo on trailer shown on website and at most
film screenings
Logo included in the Festival Film Guide, 4500 direct mailed and distributed at events
Logo on 300 color posters
Full page ad in the Festival Film Guide
Logo on three weeks of ads in: Valley Advocate, Springfield Republican, Reminder, Hampshire Gazette and Jewish Ledger
Four All-Festival Passes ($720 value)
Four 4-Pack Passes ($144 value)
Reel Sponsor – $1,500
WEB SITE
E-BULLETIN
EVENTS
PRINT MATERIALS
PRINT ADVERTISING
PASSES
Linkable logo on sponsor page of web site
Name listed in four weekly e-bulletins going to over
1700 subscribers
Verbal recognition at film screenings
Logo on trailer shown on website and at most
film screenings
Logo included in the Festival Film Guide, 4500 direct mailed and distributed at events
Half page ad in the Festival Film Guide
Logo on three weeks of ads in: Valley Advocate, Springfield Republican, Reminder, Hampshire Gazette and Jewish Ledger
Two All-Festival Passes ($360 value)
Four 4-Pack Passes ($144 value)
Run Boy Run, Pepe Danquart
WEB SITE
E-BULLETIN
EVENTS
PRINT MATERIALS
PASSES
Linkable logo on sponsor page of web site
Name listed in four weekly e-bulletins going to over
1700 subscribers
Logo on trailer shown at most events and on website
Half page ad in the Festival Film Guide
Logo in sponsor banner on posters, website
and e-bulletins
Two All-Festival Passes ($360 value)
Event Sponsor – $500
Sponsor an individual film event
WEB SITE Linkable logo on sponsor page of web site
E-BULLETIN Name listed in one weekly e-bulletin going to over
1700 subscribers
PRINT MATERIALS Name listed with the individual sponsored event in
the Festival Film Guide
Quarter page ad in the Festival Film Guide
PASSES Two 4-Pack Passes ($72 value)
AT EVENT Event Sponsors welcome the audience, introduce
themselves and the program
About the Festival
FRESH
GRIPPING
ENDEARING
COMPELLING
INFORMATIVE
PROVOCATIVE
INSPIRATIONAL
RESPLENDENT
CAPTIVATING
AMBITIOUS
POIGNANT
RIVETING
MOVING
BOLD
Now in its 10th year, the PVJFF is
a community-based festival presenting
outstanding films and special events across 3
counties: Hampden, Hampshire and Franklin.
The Festival takes place over 2 weeks each
spring. Thousands attend a diverse mix of
feature, documentary, short and experimental
films, many culled from award winners of major
film festivals around the world. The Festival’s
primary organizer is the Springfield JCC, in
partnership with more than a dozen colleges
and community organizations.
PVJFF offers, among other things,
a temporary common ground where the
community can learn, be inspired and enjoy
being together. The Festival includes events
for all ages, discussions with filmmakers,
scholars and knowledgeable speakers, as well
as receptions. The goals of the festival are
to promote multi-cultural and multi-ethnic
dialogue, celebrate diversity, educate the public,
enhance Jewish life, strengthen ethnic pride, and encourage and promote
tolerance and understanding. For more information, visit www.PVJFF.org.
Festival Film Guide Advertising Specifications
Ad Rates
Inside Back Cover:
Full page:
Half Page:
Quarter Page:
Color & Format
$600 (full page)
$500
$250
$150
Ad Dimensions
Finished Book Size: 8.5" W
Images used in ads must be at least 300 dpi.
Alternatively, ads can be submitted using InDesign, all fonts and links must
be included. Please do not submit ads using Microsoft Word.
X
5.5"H
Full Page: 7.5"WX
4.5"H
Full Page Bleed: 8.75"WX
5.75"H
(Ad live area is 8"W X 5"H)
Ads can be Black & White or CMYK color. They should be print-ready and
submitted in PDF format, using the PDF/X preset.
Half Page Square: 3.625"WX 4.5"H
Half Page Horizontal: 7.5"WX
2.125"H
Quarter Page Horizontal: 3.625"WX 2.125"H
Deadline to reserve space: Friday, January 23, 2015
Camera ready ads due by Friday, February 6 , 2015
Email ads to Carlin Trietsch at ctrietsch@springfieldjcc.org
Billing will be sent by the Springfield JCC and will reference the PVJFF.
Please email your billing name and address to Fran Eisenberg at
feisenberg@springfieldjcc.org or fax to (413) 739-4747.
Feel free to call Carlin or Fran, (413) 739-4715, if you have any questions.
Self-Made, Shira Geffen
PVJFF
c/o Springfield JCC
Neal Webber Building
1160 Dickinson Street
Springfield, MA 01108
(413) 739-4715
(413) 739-4747 Fax
www.pvjff.org
Stateless, Michael Drob
12-14-v03