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University of Twente
Master Communication Studies 2014-2015
9 May 2014
Lets introduce…….
 Jeanet Luijerink → Study counselor (pre) Master CS
Present: Monday, Tuesday, Thursday, Friday
(Cubicus C106)
E-mail: j.w.m.luijerink@utwente.nl
 Mark Tempelman → Graduation coordinator Master CS
Present: Monday till Friday (Cubicus C216)
E-mail: m.h.tempelman@utwente.nl
MASTER Communication Studies (CS)
The masterprogramma CS is a one year study programme (60 EC)
The masterprogramme CS has been designed so that the student is
personally responsible for his/her own course of study and academic
progress.
↓
Within the masterprogramme students are given freedom to make
choices, so the masterprogramme CS is not the same programme for all
the students of Communication Studies.
After completing succesfully the masterprogramme you may call
yourself → Master of Sience (MSc)
MASTER PROGRAMME (1)
Before starting with the master’s programme you have to choose between
one out of (next year) four specialisations.
-
Marketing Communication
-
Corporate Communication
-
Media and Communication
-
Technical Communication
Each specialisation includes a specific range of courses. When you f.e.
have chosen for the specialisation Marketing Communication, you can
choose also elective courses from the other specialisations offered!
MASTER PROGRAMME (2)
For each specialisation the generic study trajectory looks as follows:

Compulsary courses (10 EC)
- Core courses of the chosen specialisation ( 2 courses of 5 EC each);
Offered twice per year (each semester).
(It is not allowed to take more than one core course, because of the
content-related overlap!)

Elective or specialisation courses (20 EC) (offered once a year!)
(at least two courses within the specialisation you have chosen!)

Master thesis (30 EC)
MASTER PROGRAMME (1) (start Sept. 2014)
Semester 1
Block 1A
Semester 2
Block 1B
5EC
Essentials in…
Obligatory
Block 2A
5EC
Research Topics in…
5EC
Specialisation or
elective course (1)
5EC
Specialisation or
elective course (2)
5EC
Specialisation or
elective course (3)
5EC
Specialisation or
elective course (4)
Elective
Block 2B
Graduation
Master Thesis 30 EC
MASTER PROGRAMME (2) (start Sept. 2014)
Semester 1
Block 1A
Semester 2
Block 1B
5EC
Essentials in…
5EC
Specialisation or
elective course (1)
5EC
Elective
Block 2B
5EC
Specialisation or
elective course (4)
Research Topics in…
5EC
Specialisation or
elective course (2)
5EC
Specialisation or
elective course (3)
Obligatory
Block 2A
Graduation
Master Thesis 30EC
MASTER PROGRAMME (3) (start Sept. 2014)
Semester 1
Block 1A
Semester 2
Block 1B
Block 2A
Block 2B
5EC
5EC
Essentials in...
5EC
Research Topics in…
Specialisation or
elective course (3)
5EC
Specialisation or
elective course (1)
Masterthesis 30EC
5EC
Specialisation or
elective course (2)
Obligatory
Elective
Graduation
5EC
Specialisation or
elective course (4)
MASTER THESIS (30 EC)
You can start with the Master thesis if………………..:
 you have completed successfully your bachelor CW or premaster CS,
 you have completed successfully the Essentials course and two
specialisation/elective courses, so you have completed
successfully your coursework in terms of study load at least 15 out
of 30 EC.
Starting with the master CS………
From the academic year(12/13) a so called “harde knip” is
implemented for all bachelor and pre- master students!
↓
You can only be admitted to the Master CS at the moment you have
completed your bachelorprogramma CW or pre-masterprogramme CS
completely!
You can start with the master’s programme in September or February.
Before starting with the master CS you have to fill in the
registrationform Master CS, you can find on our (master)website
http://www.utwente.nl/cw/master/forms_manuals_regulations/Registratio
n%20Form%20Master%20CS%2013%2014/
For pre-master students starting with the master……
Your enrolment will switch from a premaster enrolment with a payment
per EC to a master enrolment with payment of Tuition Fees.
What does this mean?
1. When you pass your last course for the PM contact the Study
counsellor. Admission Statement C
CSA
2. CSA will contact you about how to finalize your enrolment and
payment of tuition fee
3. You can choose between two payment methods: Single transfer or
Payment by instalment (please arrange payment method with CSA)
4. As soon as you have signed the authorisation form you will be
enrolled in the master’s programme
University of Twente
Master Communication Studies 2014-2015
Content of the specialisations and master thesis
The Master Communication Studies
 Research oriented 60 EC programme, subsequent to the bachelor
Communication Science or pre-master Communication Studies.
 Researching communication related phenomena from a behavioural (or
social sciences) perspective.
 Four specialisations to start in each semester:
 Corporate Communication
 Marketing Communication
 Media and Communication
 Technical Communication
 30 EC courses + 30 EC Master Thesis
 Full-time programme  No part-time enrolment..!
 Language of all specialisations is English
Corporate Communication
 Research direction
 Communication of organisations, in organisations and between
organisations
 An interplay between internal and external communication(s)
 Main research topics
 Reputation management, Public Affairs
 Organisational trust and CSR issues
 Identity issues (corporate, organisational and visual)
 Relationships / Networking (in and between organisations)
 Leadership and Employee Communication
Corporate Communication
Specialisation courses: Corporate Communication
Semester 1
Semester 2
Block 1A
Block 1B
5EC
Persuasive Communication
Block 2A
Multisensory Marketing and Product Experience
5EC
Fenko
Hegner
192402500
201200066
201200049
5EC
201200054
5EC
Consumer Experience of the Service Environment
Sustainability Marketing
Krokké
Galetzka
Bialkova
192403750
?????
??????
Van der Geest
192405110
5EC
Trust, Risk and Organisations
Van Vuuren
Beldad
?????
????
Gosselt
5EC
Van Deursen
201200053
5EC
Computer Ethics
User Support
Soraker
201200063
??????
5EC
Philosophy of Technology
Verbeek
Karreman
191612680
5EC
??????
5EC
New Media in Organisations
5EC
Innovative Digital Public Services
Human Computer Interaction
De Vries
Ebbers
Schmettow
201000116
?????
201100126
5EC
Designing Learning and Performance Support
?????
5EC
Social Implications of the Internet
De Vries
20130028
5EC
192403650
5EC
Social Media
Van der Geest
Van der Meij
Reputation Management
200900001
Authoring and Collaboration Tools
201000113
5EC
Public Affairs
Linders
5EC
User Centered Design of New Media
5EC
Communication of Service Organisations
5EC
Positive Organizing
Brand Management
Hegner
5EC
5EC
5EC
Advertising and Marketing Psychology
Pruyn
Corporate Visual Identity Management
Block 2B
5EC
Specialisation courses
Corporate Communication (Examples)
 Online privacy concerns; do we still trust organisations online?
Prof. dr. Menno de Jong
Professional and
Organisational Communication
Dr. Ardion Beldad
Online privacy concerns and
trust in organisation
Corporate Communication (Examples)
 Job-crafting; making our work environment work for us
Dr. Mark van Vuuren
Research on job-crafting and
(perception of) work-meaning
Marketing Communication
 Research direction
 Marketing communication focusses on the effects of communication
means (i.e. advertising), environmental (design) aspects as well as
aspects of message content, on consumer behaviour.
 Main research topics
 Consumer responses towards CSR communication
 Consumer information processing
 Service environments and service encounters
 (Multi-) Sensory marketing
 Brand equity, Brand personality and Brand activation
Marketing Communication
Specialisation courses: Marketing Communication
Semester 1
Semester 2
Block 1A
Block 1B
5EC
Persuasive Communication
Block 2A
Multisensory Marketing and Product Experience
5EC
Fenko
Hegner
192402500
201200066
201200049
5EC
201200054
5EC
Consumer Experience of the Service Environment
Sustainability Marketing
Krokké
Galetzka
Bialkova
192403750
?????
??????
Van der Geest
192405110
5EC
Trust, Risk and Organisations
Van Vuuren
Beldad
?????
????
Gosselt
5EC
Van Deursen
201200053
5EC
Computer Ethics
User Support
Soraker
201200063
??????
5EC
Philosophy of Technology
Verbeek
Karreman
191612680
5EC
??????
5EC
New Media in Organisations
5EC
Innovative Digital Public Services
Human Computer Interaction
De Vries
Ebbers
Schmettow
201000116
?????
201100126
5EC
Designing Learning and Performance Support
?????
5EC
Social Implications of the Internet
De Vries
20130028
5EC
192403650
5EC
Social Media
Van der Geest
Van der Meij
Reputation Management
200900001
Authoring and Collaboration Tools
201000113
5EC
Public Affairs
Linders
5EC
User Centered Design of New Media
5EC
Communication of Service Organisations
5EC
Positive Organizing
Brand Management
Hegner
5EC
5EC
5EC
Advertising and Marketing Psychology
Pruyn
Corporate Visual Identity Management
Block 2B
5EC
Specialisation courses
Marketing Communication (Examples)
 Brand activation and content marketing; adding consumer value
Prof. dr. Ad Pruyn
Marketing Communication and
Consumer Behaviour
Dr. Sabrina Hegner
Brand management and
Consumer Trust
Marketing Communication (Examples)
 Healthy food products; how do consumers process information?
Dr. Svetlana Bialkova
Consumers Information
processing strategies
Media and Communication
 Research direction
 Media and Communication is about developing an understanding of
the psychological processes behind (new) media use and media
design in order to effectively translate that knowledge into media
design and communication strategies.
 Research topics
 Implementation and effects of E-government strategies
 Adoption and user centered design of (new) media
 Effects of multi channelling and cross-media strategies
 The dynamics and effectiveness of social network communities
 ICT and (new) media usage in and between organisations
Media and Communication
Specialisation courses: Media & Communication
Semester 1
Semester 2
Block 1A
Block 1B
5EC
Persuasive Communication
Block 2A
Multisensory Marketing and Product Experience
5EC
Fenko
Hegner
192402500
201200066
201200049
5EC
201200054
5EC
Consumer Experience of the Service Environment
Sustainability Marketing
Krokké
Galetzka
Bialkova
192403750
?????
??????
Van der Geest
192405110
5EC
Trust, Risk and Organisations
Van Vuuren
Beldad
?????
????
Gosselt
5EC
Van Deursen
201200053
5EC
Computer Ethics
User Support
Soraker
201200063
??????
5EC
Philosophy of Technology
Verbeek
Karreman
191612680
5EC
??????
5EC
New Media in Organisations
5EC
Innovative Digital Public Services
Human Computer Interaction
De Vries
Ebbers
Schmettow
201000116
?????
201100126
5EC
Designing Learning and Performance Support
?????
5EC
Social Implications of the Internet
De Vries
20130028
5EC
192403650
5EC
Social Media
Van der Geest
Van der Meij
Reputation Management
200900001
Authoring and Collaboration Tools
201000113
5EC
Public Affairs
Linders
5EC
User Centered Design of New Media
5EC
Communication of Service Organisations
5EC
Positive Organizing
Brand Management
Hegner
5EC
5EC
5EC
Advertising and Marketing Psychology
Pruyn
Corporate Visual Identity Management
Block 2B
5EC
Specialisation courses
Media and Communication (Examples)
 Social media taken for granted?; Facebook vs WhatsApp policies
Prof. dr. Jan van Dijk
Member of “Cohen-committee”,
investigating the riots in Haren.
Media and Communication (Examples)
 Adoption and integration of (new) media in education
Dr. Alexander van Deursen
Adoption and Use of (New) Media
Technology
Technical Communication (new specialisation)
 Research direction
 Technical communication is concerned with how we use and
perceive (instructional) communication related to products or services
 It also addresses how communication means, supporting
technological innovations, can best be designed for optimal usability
 Finally it also incorporates intercultural aspects as a result of the
globalization of consumer markets
 Main research topics
 Instructional Design
 User Support
 Philosophy of Technology
 User Centered Design of (New) Media
Technical Communication (new specialisation)
Specialisation courses: Technical Communication
Semester 1
Semester 2
Block 1A
Block 1B
5EC
Persuasive Communication
Block 2A
Multisensory Marketing and Product Experience
5EC
Fenko
Hegner
192402500
201200066
201200049
5EC
201200054
5EC
Consumer Experience of the Service Environment
Sustainability Marketing
Krokké
Galetzka
Bialkova
192403750
?????
??????
Van der Geest
192405110
5EC
Trust, Risk and Organisations
Van Vuuren
Beldad
?????
????
Gosselt
5EC
Van Deursen
201200053
5EC
Computer Ethics
User Support
Soraker
201200063
??????
5EC
Philosophy of Technology
Verbeek
Karreman
191612680
5EC
??????
5EC
New Media in Organisations
5EC
Innovative Digital Public Services
Human Computer Interaction
De Vries
Ebbers
Schmettow
201000116
?????
201100126
5EC
Designing Learning and Performance Support
5EC
Social Implications of the Internet
De Vries
20130028
5EC
192403650
5EC
Social Media
Van der Geest
Elective specialisation courses
Van der Meij
?????
Reputation Management
200900001
Authoring and Collaboration Tools
201000113
5EC
Public Affairs
Linders
5EC
User Centered Design of New Media
5EC
Communication of Service Organisations
5EC
Positive Organizing
Brand Management
Hegner
5EC
5EC
5EC
Advertising and Marketing Psychology
Pruyn
Corporate Visual Identity Management
Block 2B
5EC
Obligatory specialisation courses
Technical Communication (Example)
 Document design and communication effectiveness
Prof. dr. Menno de Jong
Professional and
Organisational Communication
Master Thesis CS  Learning goals
1.
The student is independently or autonomous capable of designing a research
project with sufficient practical or public relevance as well as theoretical impact
within the fields of study related to the master Communication Studies.
2.
The student is independently or autonomous capable of conducting and
managing a research project in terms of the execution of desk research, field
research and/or (quasi) experimental research.
3.
The student is independently or autonomous capable of reporting about the
conducted research, based on the academic writing rules and principles related
to the field of study and type or genre of the document.
4.
The student is capable of orally presenting the outline and key findings of the
research, relating the findings to the communication practice as well as answering
(non-)expert questions regarding the research.
Master Thesis CS  Positioning
 30 EC Research assignment
 Positioning of the Master Thesis CS
Master Thesis CS  Orienting and start-up process
 During each semester an information meeting will be organised regarding the startup process of the master thesis.

Expected end of October in semester one of the academic year 2014-2015
 Also negotiate the information on the graduation website:

http://www.utwente.nl/cw/afstudeerweb/master/
 Orientation means regarding the master thesis

Content of the courses within the master programme

Research Topics course (continuing master thesis based on written proposal)

Profile webpages of teaching and/or research staff

Future career interests
 Collaboration with external organisations
Master Thesis CS  Orienting and start-up process
 Collaboration with external organisations is possible; though:
 Feasibility is depending on research question(s)
 Possible trade off between internship and research
 Consider the degree of independence as a researcher
University of Twente
Master Communication Studies 2014-2015
9 May 2014