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Amadeus Airport BI
Providing airports with rich
insights thanks to Amadeus
business intelligence
Carl Rogers
Amadeus Airport IT
Dubai
May 2014
confidential
Introducing the Amadeus Data Lake
© 2013 Amadeus IT Group SA
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Amadeus in a few words
Amadeus is a technology company dedicated to the
global travel industry.
We are present in
195 countries
with a worldwide team of more than 11,000 people.
Our solutions help improve the
of travel agencies, corporations, airlines,
airports, hotels, railways and more.
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© 2014 Amadeus IT Group SA
business performance
We support the traveller life cycle
Inspire
On trip
Pre-trip
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Shop
Book
© 2014 Amadeus IT Group SA
Post-trip
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FERRY
CRUISE
AIRLINES
AIRPORTS
CARS
CORPORATIONS
TOUR OPERATORS
HOTELS
RAIL
TRAVEL AGENCIES
INSURANCE
Group SA
IT Group
IT SA
2013 Amadeus
© 2014©Amadeus
Our customers
Some of our numbers
bookings per year
+120
airlines using Altéa
Inventory, Reservation
& DCS
40%
+1B
+1M
95%
of all indirect
bookings
air bookings
per day
+50
transactions per
year
of the world’s
airline schedules
+20
ground handlers
using Altéa DCS
(CM & FM)
airport IT
systems
A unique data source
© 2013 Amadeus IT Group SA
450M
© 2013 Amadeus IT Group SA
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Amadeus Airport IT
confidential
Talent
Retention
Aeronautical
Charges
Changing
Airport-Airline
Dynamic
Vendor
Management
Visibility
Airport Business
Challenges
Capacity
Management
Integration
Operational
Resilience
Regulation
Social Media
Passenger
Expectations
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Complexity
Emerging
Technologies
© 2013 Amadeus IT Group SA
Business Challenges:
Global
Financial Crisis
Business Priorities:
Passenger
Experience
Risk
Revenue
Visibility
Efficiency
Airport
Business
Priorities
Environm’t
&
Compliance
Airport CEO
Decision
Making
Cost
Mobility
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© 2013 Amadeus IT Group SA
Resilience
Our Mission to Airports:
Enhanced
Passenger
Experience
Operational
Resilience
Diversified
Revenue
Opportunities
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© 2013 Amadeus IT Group SA
Improved
Situational
Awareness &
Decision
Making
Our Vision for Airports:
Flexible and operationally resilient
infrastructure:
An engaging passenger experience:
Enhanced
Passenger
Experience
• Complimenting the unique characteristics of the
Airport as a destination of choice for travellers
Smooth and efficient passenger
processes:
• Supported by passenger-centric automation
• Enabling off-airport check-in and/or bag drop
• Enabling passengers to feel ‘in control’
• Mobile service delivery
• Minimal on-site server infrastructure
Operational
Resilience
Shared situational awareness across all
Airport partners
• Enabling efficient planning and day-to-day
management of all Airport and Airline resources
Diversified Revenue Engine
• Enabling the Airport to sell additional services via
direct and indirect channels
• A Billing service that is tightly integrated with the
operational environment to ensure collection of
all charges / prevent revenue leakage
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Diversified
Revenue
Opportunities
Analytical Insight
• Access to information to further drive the
development of the Airport business
© 2013 Amadeus IT Group SA
Improved
Situational
Awareness &
Decision
Making
Our Vision for Airports:
Flexible and operationally resilient
infrastructure:
An engaging passenger experience:
Enhanced
Passenger
Experience
• Complimenting the unique characteristics of the
Airport as a destination of choice for travellers
Smooth and efficient passenger
processes:
• Supported by passenger-centric automation
• Enabling off-airport check-in and/or bag drop
• Enabling passengers to feel ‘in control’
• Mobile service delivery
• Minimal on-site server infrastructure
Operational
Resilience
Shared situational awareness across all
Airport partners
• Enabling efficient planning and day-to-day
management of all Airport and Airline resources
Diversified Revenue Engine
• Enabling the Airport to sell additional services via
direct and indirect channels
• A Billing service that is tightly integrated with the
operational environment to ensure collection of
all charges / prevent revenue leakage
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Diversified
Revenue
Opportunities
Analytical Insight
• Access to information to further drive the
development of the Airport business
© 2013 Amadeus IT Group SA
Improved
Situational
Awareness &
Decision
Making
confidential
Amadeus Airport Management Solutions:
Improving Situational Awareness and
Decision Making
© 2013 Amadeus IT Group SA
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Altéa Airline
Reservation
Altéa Airline
Inventory
Improved
Situational
Awareness &
Decision
Making
Altéa
Airline DCS
Passenger
Processing
Systems
Travel
Intelligence
Daily Flight
Management
Resource
Management
Systems
Analysis &
Reporting
Forecasting &
Demand
Pre-departure
Sequence Manager
Schedule
Management
AODB
System
Administration
Flight Information
Display System
Airline Hub
Management
Systems
Data
Warehouse
Airport
Cockpit
Flight
History
Connection
Manager
A-CDM
Portal
Contract & Billing
System
Distribution
Systems
Information Broker
Airport Partner
Systems
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Other Airport
Systems
External
IATA
Messages
Eurocontrol
National Slot
Coordinator
Other Airline
DCS
Legacy AODB
© 2013 Amadeus IT Group SA
Airport Management
confidential
Amadeus Airport Passenger Processing
Solutions:
Enhancing the Passenger Experience
© 2013 Amadeus IT Group SA
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Passenger Processing Ecosystem
Enhanced
Passenger
Experience
End-to-End Visibility of Passengers within the Airport Precinct
Off Airport
Landside
Airside
Web
Check-in
Club
Direct
Distribution
In-Direct
Distribution
Airport Common
Use Service
Self-Service
Bag Drop
Check-in
at Kiosk
Self-Service
Check-In
Check-in at
Counter
Airport Common
Use Service
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Passenger
Verification
Self-Service
Bag Drop
Assisted Bag
Drop Agent
Airport Common
Use Service
Self Service
Boarding
Board
Aircraft
Security
Passenger
Verification
Airport Common
Use Service
Retail
Passenger
Verification
© 2013 Amadeus IT Group SA
Self-Service
Check-In
confidential
Leveraging the Amadeus Data lake:
Example 1: PAX Forecast
© 2013 Amadeus IT Group SA
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PAX Forecast Product Objective
Providing Accurate Demand Forecasts to Airports and Ground Handlers
passengers boarded per
hour
passengers forecasted
per hour
Result:
Solution:
Provide airports with a passenger forecast:
• >2 weeks in advance per flight
(or 15 min window)
• Identify passenger type (local departure,
transfer, local arrival)
Benefit:
Airports use historical data to guess at
demand for resource allocation
Enable Airports to better planning and
optimize resource allocation
Problem:
Airports are typically blind to future
passenger demand
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© 2013 Amadeus IT Group SA
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? ? ? ? ? ?
4500
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3500
3000
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1000
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0
PAX Forecast Prototype
© 2013 Amadeus IT Group SA
Results achieved to date…
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PAX Forecast Access
Access via Web Portal and web services
_ Online tool
_ Available 24/7
functional GUI
_ Allows other Airport Analytics
to be added over time
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© 2013 Amadeus IT Group SA
_ Easy-to-use and fully-
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Leveraging the Amadeus Data lake:
Example 2: Flight Profiles
© 2013 Amadeus IT Group SA
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Flight Profile Analysis
Nice to Nantes during August and September of 2013
Amount of luggage checked in before the departure of the flight with an
individual curve highlighting each week-day.
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Total amount of luggage handled filtered by working week-day
© 2013 Amadeus IT Group SA
Preliminary Results – Passenger Behaviour Trends
© 2013 Amadeus IT Group SA
Example
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© 2013 Amadeus IT Group SA
Example
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© 2013 Amadeus IT Group SA
Example
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Flight Profile Value
+
Check-In Profile
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Flight Profile
Show-up Profile
=
Resource Optimisation
Baggage Profile
© 2013 Amadeus IT Group SA
PAX Forecast
confidential
Amadeus Travel Intelligence:
Our Big Data Platform
© 2013 Amadeus IT Group SA
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Amadeus Travel Intelligence Engine
© 2013 Amadeus IT Group SA
Leveraging
Amadeus’ unique
market position for
our customers
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Amadeus Business Intelligence
To enable:
• Holistic visibility
• Operational insight
• Optimisation of resources
• Streamlined processes
• Increased revenues
© 2013 Amadeus IT Group SA
We leverage:
• A lake of data
• State-of-the-art business
intelligence platform
• Airport and Travel expertise
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© 2013 Amadeus IT Group SA
The Airport Big Data journey has begun
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Thank you
You can follow us on:
AmadeusITGroup
amadeus.com/blog
amadeus.com
© 2013 Amadeus IT Group SA
Carl.Rogers@amadeus.com