MEDIA KIT URBAN NEWS SOURCE [OVERVIEW] THE BAY STATE BANNER IS AN AFRICAN AMERICAN OWNED NEWS WEEKLY THAT REPORTS ON THE POLITICAL, ECONOMIC, SOCIAL AND CULTURAL ISSUES THAT ARE OF INTEREST TO COMMUNITIES OF COLOR IN BOSTON AND THROUGHOUT NEW ENGLAND. The Banner has become the newspaper of record for this community and has chronicled the struggles and successes of the last 50 years. It is the Banner’s belief that an informed community is better able to assume responsibility for its own welfare and progress. Started in 1965 by Melvin B. Miller, a graduate of Harvard College and Columbia Law School, the Banner provides its estimated 120,000 weekly readers with reports on a mix of local, national, international news and cultural events. SPECIAL INTEREST PUBLICATIONS » In addition to the weekly newspaper, the Banner also publishes inserts of special interest: BE HEALTHY Spring 2013 Launched in September of 2006 this quarterly publication of the Banner is aimed at reducing racial and ethnic disparities in healthcare. Be Healthy is a print and online campaign providing quarterly information on a variety of health topics linked with racial disparities in healthcare and is the recipient of the 2007 American Cancer Society Sword of Hope Award for excellence in communications about cancer. Be Healthy is sponsored by various prominent healthcare institutions. HPV 20 Million peopl e OBESITY 3 Fall 201 EXHALE LIFESTYLE MAGAZINE Spring 2012 The ladies of Chive Sustainable Design & Cater Event ing Linda Pizzuti Henry Making her own Mark in ston Bo — a city she loves : ind Women Beh ST YL ES Vienne Cheung, and more ... Samantha House de ai insi g Ts eals meals min T mrda ble PO affo One- and gROw model TOd a unique d nee ROOmdevise ilies in Our mission — to inspire, support and celebrate today’s busy woman. The quarterly publication celebrates healthy living and focuses its editorial content not only on beauty, exercise and food but also on intellectual and spiritual development. Aimed at women of all ages, Exhale emphasizes the importance of maintaining a balance in life among the competing needs of mind, body and soul. lthy , Hea Quick ns Bur ping fam Julie hel for re And mo ... BANNER BIZ baystatebanner. com/bannerbiz Banner Biz is a bi-monthly print magazine that intersects business with community. Most business magazines discuss business concerns as being separate from social issues, but we believe that business development is at the center of creating opportunity and building wealth in our urban centers. The magazine will include a dynamic online platform that will be regularly updated, and will allow us to reach a very large audience. nerbiz • Spring baystatebanner.com/ban ◆ Fall 2014 2014 SUSAN WINDH en AMStAev B NRS NISTER CEO OF MA GE RO SS LIFE EXPANDS professor SCIEN CES STEM SEC s School a Harvard Busines TOR entrepreneur bringsBIG and successful ity – THINK lesson to the commun ACCESS TO CAPITAL The Bay State/Boston Banner is published every Thursday. Space reservations are due by Monday at 10:00 a.m. Camera-ready materials are due by Monday at 3:00 p.m. Ads should be submitted to ads@bannerpub.com. *If there is a Monday holiday, reservations are due by Friday at 10 a.m. CIRCULATION» The Bay State/Boston Banner has a current circulation of 32,351, based on a March 2009 audit by CAC. We are distributed through subscriptions; newsstands and street boxes (located in the Roxbury, Dorchester, Mattapan, South End, Jamaica Plain, Roslindale, Cambridge, Hyde Park, Brockton, Randolph and Worcester areas). SBA PR OGRAMS FOR WO MEN IN BUSINES S CITY OF BOSTON REINVIGO RATES BOSTON WOMEN COMMISS ’S ION SBA Loans Crowdfunding 2020 WO MEN ON BOAR DS SUPPLIER DIVERSITY n as How certificatio opens a MBE or WBE y doors to opportunit IMPROVIN G CORPOR ATE THROUGH BOARDS DIVERSIT Y Q&A WITH NEURS ENTREPRE Beth Williams Technologies CEO, Roxbury Vienne Cheung lano CEO, VienneMi MAGAZINE A BUSINESS ADVERTISING DEADLINES» … and counting Summer 2011 the WHO WE ARE » BACK ISSUES» Back issues of the Banner can be obtained by mailing in prepayment of $3 to Bay State Banner, 23 Drydock Avenue, Boston, MA 02210, Attention: Circulation Department. DISCOUNTS» Advertising discounts are available and are based on volume. Please call Sandra Casagrand (617) 261-4600 ext. 7797 for further details. CANCELLATIONS» Advertisements canceled after the deadline still require payment based on reserved space. PREMIUM POSITIONS» Every effort will be made to comply with position requests (for ads over 40 inches) but is not guaranteed unless a premium position fee of 25% is paid. DEADLINES» COMMUNITIE FOR URBAN ND nner.com/ bannerbiz ENGLA S OF NEWbaystateba 1 FOR THURSDAY PUBLICATION: SPACE RESERVATION MONDAY 10 AM CAMERA-READY MONDAY 3 PM MATERIAL SUBMISSION FOR MONDAY FRIDAY 10 AM HOLIDAYS SPACE EMAIL CONTACT: ADS@BANNERPUB.COM RATES» LEGAL ADVERTISING: PROBATE MATTERS LEGAL NOTICES $140/WEEK $1.50/LINE Requests for proposals are considered legal notices. All legal notices are pubset by the Banner on a 2-column width. Rates are non-commissionable. BUSINESS DIRECTORY: 30-WORD LISTING FOR $250 SIX MONTHS IN PRINT [CONTACT: RACHEL REARDON // (617) 261-4600X7799 // ADS@BANNERPUB.COM // BAYSTATEBANNER.COM] [DISPLAY ADVERTISING] 2015 ROP ADVERTISING RATES & SPECS (NET)» FULL PAGE THREE-QUARTER PAGE 10” w x 15.75” h 10” w x 11.771” h EFFECTIVE JAN. 1, 2015 (COST INCLUDES AD POSTING ON DIGITAL MARKETPLACE) JUNIOR PAGE VERTICAL JUNIOR PAGE Black & White: Black & White: 7.967” w x 11.771” h Black & White: Open rate $1,950 Open rate $1,470 Open rate $1,182 Open rate $1,182 Non-profit $1,653 Non-profit $1,254 Non-profit $1,006 Non-profit $1,006 FULL COLOR IS AN ADDITIONAL $400 HORIZONTAL HALF PAGE 10” w x 7.792” h SPECIFICATIONS FOR ELECTRONIC FILES Please use only these file formats and specifications when sending advertising electronically: n F OR PDF DOCUMENTS: Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher. The color mode should be CMYK. n F OR ADOBE INDESIGN DOCUMENTS: Use only Mac Type 1 Postscript fonts. Photos should be at 200 dpi, line art at 1200 dpi. Include copies of all fonts used (printer and screen components, please), and make sure all graphics (TIFF, EPS or JPEG) are sent along with the InDesign CS or CS2 file. If emailing, please stuff the document and accompanying files and fonts into a Stuffit archive. n You may also send ads as 300 dpi TIFF files. n When sending just photos, use TIFF or JPEG format. Photos should be at 200 dpi, line art at 1200 dpi. nP lease do not design ads using Microsoft Word, this will only be accepted for the content of an ad. E-mail ads to ads@bannerpub.com VERTICAL TALL 5.933” w x 15.75” h Black & White: QUARTER PAGE Black & White: 3.9” w x 11.771” h Black & White: Open rate $990 Open rate $606 Open rate $606 Non-profit $846 Non-profit $520 Non-profit $520 HORIZONTAL 1/4 PAGE 10” w x 3.812” h 1/5 PAGE 5.933” w x 7.792” h Black & White: POSTCARD 3.9” w x 7.792” h Black & White: Black & White: 5.933” w x 3.812” h Black & White: Open rate $606 Open rate $414 Open rate $318 Non-profit $520 Non-profit $356 Non-profit $274 1/8 PAGE BUSINESS CARD 3.9” w x 3.812” h VERTICAL BUSINESS CARD 3.9” w x 1.823” h Black & White: Black & White: 1.867” w x 3.812” h Black & White: Open rate $222 Open rate $126 Open rate $126 Non-profit $193 Non-profit $112 Non-profit $112 Following the above specifications will ensure effective output of your camera-ready ads or electronic files. [CONTACT: RACHEL REARDON // (617) 261-4600X7799 // ADS@BANNERPUB.COM // BAYSTATEBANNER.COM] [CLASSIFIED ADVERTISING] 2015 CLASSIFIED ADVERTISING RATES (NET)» NON-PROFIT/LOCAL ..... $19.50 PER COLUMN IN. OPEN/NET ...................... $23 PER COLUMN IN. n HELP WANTED AD SIZES INCHES NON-PROFIT OPEN/NET 1 column x 3" 1.528" x 3" $58.50 $69 2 columns x 3" 3.222" x 3" $117 $138 2 columns x 4" 3.222" x 4" $156 $184 2 columns x 5" 3.222" x 5" $195 $230 1/8 page *12 column inches $334 $401 2 columns x 6" 3.222" x 6" 3 columns x 4" 4.917" x 4" 1/4 page*24 column inches $568 $677 3 columns x 8" 4.914 x 8" 4 columns x 6" 6.611" x 6" 1/2 page *48 column inches $1036 $1229 6 columns x 8" 10" x 8" full page*90 column inches $1855 $2195 6 columns x 15" 10" x 15" *Prices include posting online for 2 weeks n REAL ESTATE AD SIZES INCHES NON-PROFIT OPEN/NET 1 column x 3" 1.528" x 3" $128.50 $139 2 columns x 3" 3.222" x 3" $187 $208 2 columns x 4" 3.222" x 4" $226 $254 2 columns x 5" 3.222" x 5" $265 $300 1/8 page 12 column inches $304 $346 2 columns x 6" 3.222" x 6" 3 columns x 4" 4.917" x 4" 1/4 page24 column inches $538 $622 3 columns x 8" 4.914 x 8" 4 columns x 6" 6.611" x 6" 1/2 page 48 column inches $1006 $1174 6 columns x 8" 10" x 8" full page90 column inches $1825 $2140 6 columns x 15" 10" x 15" Prices include posting online for 1 month AD SPECS» SPECIFICATIONS FOR FILE SUBMISSION: n Submit camera ready artwork as a pdf, at 300 dpi, grayscale color mode. Minimum font size is 7pt. n Submit ads for creation as a word doc and send all pictures and logos as separate jpeg files. AD SIZES» CLASSIFIED DIMENSIONS: 1 col. width1.528 in. 2 col. width3.222 in. 3 col. width4.917 in. 4 col. width 6.611 in. 5 col. width 8.306 in. 6 col. width 10.000 in. LENGTH To the half inch MINIMUM AD SIZE 1X3 Other sizes available. To determine cost, multiply the number of columns by the length (example: 2 col x 5" = 10 col. in.). Then multiply that by the rate. Color available for additional $400. EMAIL ADS TO ADS@BANNERPUB.COM DIGITAL » HELP WANTED: ADS 12 COLUMN INCHES AND LARGER INCLUDE POSTING ON OUR WEBSITE AS INDICATED. ONLINE POSTING IS OPTIONAL FOR ADS SMALLER THAN 12 COLUMN INCHES. THE COST IS AN ADDITIONAL $100 (NON-PROFIT) OR $125 (OPEN/NET) FOR A TWO-WEEK POSTING. REAL ESTATE: ALL REAL ESTATE ADS ARE REQUIRED TO POST THEIR ADS ONLINE TO THE MARKETPLACE AT AN ADDITIONAL COST OF $70 PER INSERTION. THE MARKETPLACE INCLUDES THE POSTING OF YOUR AD FOR A MONTH AS WELL AS A DIRECTORY LISTING HELPING YOUR PROPERTY BECOME MORE SEARCHABLE AND ASSISTING PEOPLE IN LOCATING IT. [CONTACT: RACHEL REARDON // (617) 261-4600X7799 // ADS@BANNERPUB.COM // BAYSTATEBANNER.COM] [DIGITAL ADVERTISING] BAYSTATEBANNER.COM DISPLAY ADS» MOBILE PLACEMENT WEBSITE PLACEMENT YOUR AD HERE: LEADERBOARD ABF YOUR MOBIL AD HERE YOUR AD HERE: BIG BOX ABF NATIONAL ADVERTISING RATES » TYPE RATE ROS Banner ads $12 CPM Multiple Market $16 CPM Targeting Mobil $13 CPM NOTES No section or DMA targeting Ads run across the LHD geo targeted to multiple DMAs LOCAL ADVERTISING RATES » TYPE RATE ROS Banner ads $15 CPM Pre-Roll $20 Mobil $13 CPM YOUR AD HERE: BIG BOX BTF NOTES No section or DMA targeting 15 or 30 sec. VAST COMPLIANT ROS ONLY AD DETAILS » YOUR MOBIL AD HERE YOUR AD HERE: LEADERBOARD BTF File size: 30k // Ad resolution: 72 dpi Accepted file formats: JPEG, GIF, GIF Animated, Flash Animation Length: Up to 30 seconds » PRE ROLL VIDEO SLOTS ARE AVAILABLE AS WELL, CONTACT SANDRA CASAGRAND FOR MORE INFORMATION. PACKAGES Ad/event promotions available with ad placement including soAD SIZES » cial media mentions, e-newsletter mentions, featured videos, ticket giveaways and contests. Ask for more specific details LEADERBOARD above the fold (ABF) LEADERBOARD below the fold (BTF) BIG BOX above the fold (ABF) BIG BOX below the fold (BTF) MOBILE THE MARKETPLACE» 728 px × 90 px 728 px × 90 px 300 px × 250 px 300 px × 250 px 320 px × 50 px TRAFFIC » 687,446 monthly unique visits 2,386,333 monthly impressions Targeted market options available THE DIGITAL MARKETPLACE HAS TWO SECTIONS: Ads.baystatebanner.com is an online marketplace that allows our print ads to appear online on a platform that is highly optimized for Google searches across all digital platforms: tablets, website and mobile phones. local.baystatebanner.com is an online directory that is easily searched on websites, mobile phones and tablets. 80% of searches online are for local services and products and this allows your company to reach those customers searching online. By having your business listed in either section, it will improve the search engine optimization (SEO) of your company, which in turn will place your business higher on Google search results. This ultimately will draw more traffic to your business. On average, it takes 6 months to see results and a significant increase in traffic, but we’ll send you periodic reports so you can see the progress and analyze your traffic. RATES » The Banner’s new online Marketplace enhances our print ads by including them across all of the most widely used digital devices — mobile phones, computers and tablets. 80% of consumers search online first before buying local products and services. Our highly optimized platform gives our local businesses an opportunity to have their ads included in the digital searches. For all display print ads, $30 will be added per insertion for the ad to be displayed online for the following month. For Real Estate ads, $70 will be charged per insertion for the ad to be displayed online for the following month. This will allow for the property to show up more widely in searches as well as increasing the online presence. Contact Sandra Casagrand to learn about more extensive listing opportunities or with any questions at sandra@bannerpub.com or (617) 261-4600 x7797. [CONTACT: SANDRA CASAGRAND // (617) 261-4600X7797 // SANDRA@BANNERPUB.COM // BAYSTATEBANNER.COM] [DIGITAL] ONLINE AUDIENCE PROFILE» REPORT FROM QUANTCAST, JANUARY 2015 UNIQUE VISITORS PER MONTH » 258,000 MOBILE PHONE VISITORS » 20,550 PAGE VIEWS » 1.6 MILLION AVERAGE TIME SPENT ON SITE » 5 MINUTES AVERAGE NUMBER OF PAGES » 4 GENDER» Male42% Female 58% EDUCATION» Some or No College 24% College46% Graduate School 29% ETHNICITY» Caucasian50% African American 30% Asian5% Hispanic10% Other5% AGE» HOUSEHOLD INCOME» 25–50K42% 50–100K29% 100–150K16% 150K+13% ONLINE AUDIENCE’S TOP 5 INTERESTS» 1) Food, Drink, Restaurants 2) News 3) Education/Employment 4) Arts and Entertainment 5) Technology < 18 10% 18 – 24 9% 25 – 34 20% 35 – 44 24% 45 – 54 20% POLITICAL AFFILIATION» Republican11% Democrat43% Independent46% POLITICAL ENGAGEMENT» Active30% Somewhat Active 51% Inactive19% [CONTACT: SANDRA CASAGRAND // (617) 261-4600X7797 // SANDRA@BANNERPUB.COM // BAYSTATEBANNER.COM] [CALENDAR] 12 • Thursday, November 7, 2013 • BAY STATE BANNER Holiday^ 2015 EDITORIAL FEATURES» PUBLISH DATE January 8 January 15 February 5 February 12 March 5 May 7 June 4 June 11 August 6 August 13 October 1 October 8 November 12 December 10 16 • Thursday, September 19, 2013 • BAY STATE BANNER Fall HEALTH a special advertorial section the dimock center Shopping Guide Kassmin Williams some hub organizations will be The phrase “shop until you drop” may together, holiday shopping markets this fall short in describing the exhaustion felt holding as an alternative way to shop for after a trip to the mall during the holiday winter gifts. shopping season. Discovery Roxbury, WWMI Events and Crowded stores, long lines and short the Dorchester Arts Collaborative are a Thursday, February 6, 2014 • BAY STATE BANNER • 13 tempers are inevitable. organizations hosting holiday the of few take to looking For those who may be shopping events in December. a break from the madness or avoid it al- SECTION (*Advertorial) Career & Education * Tribute to Dr. Martin Luther King, Jr. Black History Month Healthy & Wellness * Career & Education * Career & Education * Black Music Month Health & Wellness * Career & Education * Health & Wellness * Breast Cancer Awareness * Fall Education * Holiday Shopping Guide * Career & Education * BLACK HISTORY Artsrox! Holiday Pop-Up Shop Discovery Roxbury will kick off its ArtRox! Holiday Pop-Up Shop at noon Friday, Dec. 6 at 2201 Washington Street in Dudley Square. The event will feature fine arts, crafts and designs created by vendors in the Greater Roxbury area. The pop-up shop opens for business from noon to 5 p.m., Friday thru Tuesday, with the last day of the event on Dec. 24. Items sold during the event will fit a wide-range of budgets and tastes. For more information, visit discoverroxbury.org and click on “Holiday Pop-Up Shop” under the “Annual Events” tab. Holiday Artmarket The Holiday Bazaar/Festival In The City On the weekend of, Dec. 7 to Dec. 8, Dorchester Arts CollaboWWMI Events is calling all to rative is sponsoring Holiday Artits family-friendly shopping event Market. at 10:30 a.m. Saturday, Dec. 7. The event is from noon to 5 The Holiday Bazaar/Festival in p.m. at The Erick Jeane Center the City is being held at the Reggie for The Arts at 157A Washington Lewis Track and Athletic Center Street in Dorchester. in Roxbury and will include over Shoppers can purchase reason35 businesses for shopping. ably priced gifts, cards and holiThere will also be games and day décor during the event.the Banner Archives photos from activities for children, raffles and a The event will also feature a photo booth. table for children to shop for gifts. Admission is free for the event. For more information, visit facebook.com/ DorchesterArtsCollaborative. For updates, visit facebook.com/wwmievents. SoWa Holiday Market On Saturday, Dec. 14 and Sunday, Dec. 15, SoWa, which stands for South of Washington, is holding its annual holiday market. Open from noon to 6 p.m. on both days, the event will be held in the main building of the Benjamin Franklin Institute in the South End. The annual market features independent designers, artists and crafters from across New England. Admission is $5 for those 12 and older. Anyone under 12 is free. For more information, visit sowaholidaymarket.com. (Top) An apron designed by Lynda Hester. (Left) Janeen St. Louis and her jewelry. (Photos courtesy of Discover Roxbury) leads the way in the integration of mental health care with obstetric care 18 • Thursday, October 10, 2013 • BAY STATE BANNER Downtown Crossing Holiday Market For an earlier start on Christmas shopping, head to the Downtown Crossing Holiday Market, which will kick off at 11 a.m. on Saturday, Nov. 30 at the Summer Street Plaza. Attendees will be able to choose from a wide-range of gift ideas created by locals, including jewelry makers, gourmet food makers, sculptors, photographers and woodcarvers. After the start date, the market will open daily from 11 a.m. to 7 p.m. Monday through Saturday and 11 a.m. to 5 p.m. Sunday. For more information, visit downtownboston.org. Over the past two years, The Dimock Center in Roxbury has been one of the leading community centers in the country in efforts to integrate behavioral health with pediatrics. Spearheading this effort is Dr. Nandini Sengupta, Dimock’s medical director of Health Services, who also serves as the director of the Behavioral Health Pediatrics Integration Program. Of the program, she says, “We’re really one of the few practices doing it right now. We have a team of primary care staff and mental health clinicians plus a psychiatrist sitting in the same space, co-managing the patient at the same time. We’re bringing that model into OB-GYN.” Beginning this fall, The Dimock Center is expanding the integration of mental health care and obstetric care for all women who receive prenatal services at Dimock. The focus is on early detection and treatment of depression in pregnancy. Sengupta, who has been prac- (L-R): A Dimock Center patient with Dr. Nandini Sengupta, The Dimock Center’s medical director. (Photos courtesy of The Dimock Center) ticing at Dimock for almost 20 years, says this program came about when “one of our social workers gave a general talk to a group of pregnant women in our Centering Pregnancy program (group prenatal visits for women who are at the same gestational age), about signs and symptoms of depression and was overwhelmed by their response.” She added, “That’s when we realized the huge unmet need.” The Dimock Center was recently awarded a grant in the amount of $10,000 by the Community Partnership Fund through Children’s Hospital. The funding will pay for a Licensed Social Worker (LICSW) to be on site four days a week, adjacent to the clinic at all initial obstetric appointments. Typically, all women at their initial prenatal care appointment are required to fill out a Patient Health Questionnaire Nine (PHQ9) form. The form contains Fall Education GuidE (L-R): Dr. Nandini Sengupta, medical director, and Dr. Holly Oh, The Dimock Center’s chief medical officer. Dimock, continued to page 18 A SpeciAl AdvertoriAl Section Partners shares the value of social and emotional learning with Open Circle ............................... 19 Welcome to UMass Lowell! .................................................... 20 Diversity education for The Park School’s youngest students ............................................ 22 Boys thrive at Roxbury Latin as they prepare for college and beyond ............................ 23 Steppingstone Academy offers strong path to higher education .................................... 24 A Winsor education means the world to girls ............... 25 CELEBRATING THE IMPORTANT EVENTS AND PEOPLE THAT HAVE HELPED SHAPE AMERICA FOR MORE INFORMATION AND TO PLACE AN AD CONTACT SANDRA CASAGRAND AT SANDRA@BANNERPUB.COM OR (617) 261-4600 EXT. 7797 2015 SUPPLEMENTS» CAREER & EDUCATION HEALTH & WELLNESS JANUARY 8 Career Advancement/Education Space closing & article deadline December 30 FEBRUARY 12 Healthy Living Space closing & article deadline February 5 MARCH 5 Career Advancement/Education Space closing & article deadline February 26 APRIL 17 Spring into health Space closing & article deadline April 10 MAY 7 Career Advancement/Education Space closing & article deadline April 30 AUGUST 6 Career Advancement/Education Space closing & article deadline July 30 OCTOBER 8 Career Advancement/Education Space closing & article deadline September 30 DECEMBER 10 Career Advancement/Education Space closing & article deadline December 3 JUNE 11 Men’s Health Space closing & article deadline June 4 AUGUST 13 Fall Health Space closing & article deadline August 6 OCTOBER 1 Breast Cancer Awareness Space closing & article deadline September 24 SPONSORED ARTICLES & ADS » FULL PAGE DISPLAY AD 1,200 WORD ARTICLE AND COLOR PHOTO Article posted online and promoted through social media 10” wide x 15.75" tall Non-profit rate: $2,500 // Open rate: $3,000 HALF PAGE COLOR AD 700 WORD ARTICLE AND COLOR PHOTO Article posted online and promoted through social media 10" wide x 7.79" tall Non-profit rate: $1,600 // Open rate: $2,000 QUARTER PAGE COLOR DISPLAY AD COLOR PHOTO AND CAPTION 5.9" wide x 7.79" tall Non-profit rate: $890 // Open rate: $976 ONE FIFTH PAGE COLOR DISPLAY AD 3.9" wide x 7.79" tall Non-profit rate: $626 // Open rate: $684 POSTCARD COLOR DISPLAY AD 5.9" wide x 3.812" tall Non-profit rate: $392 // Open rate $452 *Schedule is subject to change. 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