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PAGE 1 | Company Profile | Copyright reserved © 2015. Confidential intellectual property of Chicken Xpress.
Who We Are
The Chicken Xpress Brand Recipe for Success
Welcome to the best no frills, no fuss, keeping it simple franchise in Southern Africa.
Our street smart leadership team have built a franchisee model that is truly accessible to all.
Our franchise model affords you as the franchisee to be in business for yourself,
but not by yourself.
We believe that awesome brands are built by ordinary people who are passionate about
delivering the extraordinary. In order to become world famous we only want hands-on
franchisees, who love the brand and live to serve. We want to be the most loved peoples
brand in South Africa where people can connect with us not for what we do but who we are.
Great food served by staff who are nuts about the brand is what we want to be remembered
for.
Whilst Chicken Xpress has the greatest admiration for international brands, that have had
global success, Chicken Xpress is more passionate about building a truly African brand,
something by Africans for Africans.
Growth Planning
Chicken Xpress is spreading across the country through a well implemented and sustainable
store role out program. The Chicken Xpress brand is truly South African and has its values
firmly based around local community. All stores will be conveniently located in high volume
emerging market trading areas, on busy nodal transport interchanges and or, in well trading
shopping centres. Strict criteria are applied in evaluating target store locations including the
presence of key national anchor tenants and major national retail groups.
For more information on locations and areas that are available contact our head office
property division.
PAGE 2 | Company Profile | Copyright reserved © 2015. Confidential intellectual property of Chicken Xpress.
Target Market
The average customer base is very broad, from young students to daily commuters, families
to business people looking for quality, a well-priced and convenient meal. LSM 2-7.
What We Are Offering
In a nutshell, we are offering a franchisee the chance to join us and become a part of the
Chicken Xpress team at a base cost price of R795 00 (excl. Vat) per store and for that we will
offer you full turn key business from set up to store opening.
From the get go, our skilled operations team will assist with the entire negotiations required,
project management, purchasing of all the necessary equipment, implementing or operating
systems, efficient and structured training of all staff, purchase of all opening stock, and
finally store opening.
Franchisee Fees
An initial joining fee of R75 000 (excl. Vat) to be paid on site and franchisee approval.
Once Chicken Xpress Head Office has approved the site and received the Initial Joining Fee,
we will then do a full store costing. This final costing will then be presented to the franchisee
and full payment of the balance is then due. One month thereafter, we will be able to open
your amazing new Chicken Xpress.
PAGE 3 | Company Profile | Copyright reserved © 2015. Confidential intellectual property of Chicken Xpress.
Set Up Costs
Total estimated initial cost for a standard Chicken Xpress store of up to 80m2, start from
R795 000 (excl. Vat) This amount includes a franchise joining fee of R75 000 (excl. Vat). The
total cost makes provision for store design, staff training, and launch promotions during
opening and support from head office from day of opening.
A thourough in-depth analysis and setup cost projection schedule of your specific location
will be available further into the application process.
Full Turnkey Store Setup Includes:
Full Store Design, Drawings and Layouts
Turnkey Project Management
Shop-fitting and Design Requirements
Signage and Design Requirements
Set Equipment
Uniforms
Training (Excluding staff accommodation and travel)
Store Set-Up Support
Store Opening Marketing Material (specified marketing material and specials provided)
Training
Franchisee’s and staff will be required to attend an intensive one week training program held
at a designated Chicken Xpress store.
Approximately six staff will be required per store depending on trading hours. This program
will cover all elements involved in running a Chicken Xpress store, including operations,
stock control, marketing, management and staffing. Chicken Xpress Head Office will send
our experienced “InDuna” trainers to assist in store opening for the first 5 days of operation.
PAGE 4 | Company Profile | Copyright reserved © 2015. Confidential intellectual property of Chicken Xpress.
Chicken Xpress Menu
Menu Board 1
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Chicken Xpress Menu
Menu Board 2
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Chicken Xpress Menu
Menu Board 3
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Chicken Xpress Menu
Dessert Menu
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CHICKEN XPRESS
Store Gallery
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CONTACT
Jan du Preez
jan@chickenxpress.co.za
082 216 0000
Devon Scoulelis
devon@chickenxpress.co.za
084 430 5249
PAGE 1
0 | Company Profile | Copyright reserved © 2015. Confidential intellectual property of Chicken Xpress.