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— JANUARY29,2015—
I
MPORTANTDI
SCL
OSUREONPAGE96
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U.S. Strip Center Outlook - January 29, 2015
2
I. Executive Summary
Introduction
This report offers a deep dive into the U.S. strip center sector and 30 key markets. It covers strip center
supply and demand drivers, retailer trends, the eCommerce threat, operating fundamentals, capital
expenditures, asset values, and return expectations for 30 key markets.
Key Takeaways
Strip Center 101
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This report focuses on two main property types: grocery-anchored centers and power centers
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Fundamentals and Cash Flow
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This report is a Real Estate Analytics product.
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To View the Full Report…
Please contact Sales at (949) 640 8780 or
inquiry@greenstreetadvisors.com
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Asset Values
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Authors
Jason White, CFA, CPA, Analyst
Jay Carlington, CFA, Senior Associate
Andrew McCulloch, CFA, Managing Director
Joi Mar, Senior Associate
660 Newport Center Drive, Suite 800, Newport Beach, CA 92660
T + 1 949 640 8780 / greenstreetadvisors.com
This excerpt is from Green Street Advisors’ Strip Center Outlook Report, January 29, 2015.
Important disclosure on page 96
© 2015, Green Street Advisors, LLC
3
U.S. Strip Center Outlook - January 29, 2015
Table of Contents
Sections
Page:
I.
II.
III.
IV.
U.S. Strip Center Outlook Summary
Major Risk Factors
Strip Center 101
The Forces Shaping Strip Center Demand
a.
Employment and Income Growth
b.
Retail Sales and Small Business
c.
Supply Per Capita & Household Income
d.
Education Driving Income
e.
eCommerce
V. Strip Center Retailers
VI. Supply Landscape
VII. Fundamentals
VIII. Capital Expenditures
IX. Power vs. Grocer
X. Large vs. Small Markets
XI. Market-Level IRRs
XII. The Transaction Market
XIII. The Financing Environment
XIV. Asset Values
XV. Strip Centers: Better Next Time?
XVI. Public Market Snapshot
4
5
6
9
10
11
12
13
14
15
18
20
23
24
25
26
27
28
29
31
33
Top 30 U.S. Strip Center Market Snapshots
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Market Summary
Atlanta
Austin
Baltimore
Boston
Chicago
Columbus
D.C. Metro
Dallas / Fort Worth
Denver
Fort Lauderdale / Miami
Houston
Inland Empire
Las Vegas
Los Angeles
New York
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This excerpt is from Green Street Advisors’ Strip Center Outlook Report, January 29, 2015.
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36
38
40
42
44
46
48
50
52
54
56
58
60
62
64
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Northern New Jersey
Oakland-East Bay
Orange County
Orlando
Philadelphia
Phoenix
Portland
Raleigh-Durham
San Antonio
San Diego
San Francisco
San Jose
Seattle
St. Louis
Tampa-St. Petersburg
66
68
70
72
74
76
78
80
82
84
86
88
90
92
94
Important disclosure on page 96
© 2015, Green Street Advisors, LLC
4
U.S. Strip Center Outlook - January 29, 2015
I. U.S. Strip Center Outlook Summary
Gaining Steam: The average U.S. shopping center has been slowly gaining traction since The Great
Recession. Market RevPAF growth (a combined measure of rent and occupancy growth) is set to accelerate
in the coming years as modest retailer demand exceeds the tepid pace of new strip center supply. Rent
growth in high-quality centers will likely be sizable as the best space in most markets has been absorbed,
which creates healthy competition amongst retailers to secure locations.
U.S. Strip Center Market RevPAF Growth
Client Access Only
'95
'96
'97
'98
'99
'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
'11
'12
'13
'14 '15E '16E 17E '18E '19E
Top 30 Strip Center Markets
Relative Variables (++ Good, + Above-Average, ● Average, - Below-Average, -- Poor)
MSA
(sorted by '15 RevPAF Growth)
Population
Growth
Orange County
Austin
San Diego
San Jose
Fort Lauderdale / Miami
Dallas / Fort Worth
Seattle
Oakland-East Bay
D.C. Metro
Los Angeles
Boston
New York
Chicago
Portland
Phoenix
Las Vegas
Raleigh-Durham
Philadelphia
Orlando
Denver
San Francisco
Tampa-St. Petersburg
Baltimore
Inland Empire
Columbus
Atlanta
San Antonio
Houston
St. Louis
Northern New Jersey
Top 30 Average
Income
Growth
New Supply
Existing
Vacancy
M-RevPAF Projections
2015E
'15E to '19E
Economic
Cap Rate
LookForward
Unlevered
IRR
This report is a Real Estate Analytics product.
To View the Full Report…
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Source: CBRE Econometric Advisors, Company documents, Reis, and Green Street Advisors.
660 Newport Center Drive, Suite 800, Newport Beach, CA 92660
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This excerpt is from Green Street Advisors’ Strip Center Outlook Report, January 29, 2015.
Important disclosure on page 96
© 2015, Green Street Advisors, LLC
5
U.S. Strip Center Outlook - January 29, 2015
II. Major Risk Factors
Limited Uncertainty: The economic, political, and business risks associated with the strip center industry
are not overly concerning at present. However, the greatest challenges will likely emanate from the internet
and the growth in online commerce.
Strip Center Risk Map: 2015 to 2019
Severe
Greater Risk/
Impact
Higher Taxes
Impact
D
eCommerce
Growth
B
New Supply
Growth
H
A
Slowing Income
Growth
Grocer
Consolidation
G
C
A Poorer
Middle Class
F
Limited
Lack of New Small
Shop Concepts
Lower Risk/
Impact
Likelihood
Low
A
Lower Oil
Prices
E
High
eCommerce – Strip centers need to find new ways to attract consumer dollars as technological innovations steal sales.
The greatest risk is for properties that are in below-average locations or where there is a lot of local retail competition.
B
C
D
E
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F
G
H
660 Newport Center Drive, Suite 800, Newport Beach, CA 92660
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This excerpt is from Green Street Advisors’ Strip Center Outlook Report, January 29, 2015.
Important disclosure on page 96
© 2015, Green Street Advisors, LLC
70
Orange County
Strip Center Market Snapshot - 1H 2015
Market Summary
Commentary
7.1%
22
Rank of 30
Pop. Growth ('15-'19E)
4.9%
18
Income Growth ('15-'19E)
19.8%
8
Supply Growth ('15-'19E)
3.8%
4
Retail Sales Gwth ('15-'19)
18.3%
23
LT NOI Growth Est.
0.5%
7
Economic Cap Rate
4.9%
27
Unlevered IRR Est.
5.8%
16
▼
• Natural barriers to entry and a long entitlement process limit supply
Strengths
Value
Job Growth ('15-'19E)
▼
▼
▼
• Affluence and a dense population create a strong demographic
profile
• Disneyland and beach cities drive significant tourism
▼
• Retail sales growth has lagged the national average the last seven
years
Weaknesses
Metric
▼
▼
▼
• High cost of living
• Job losses from the recession likely won't be recovered until 2017
Market Metrics
Current
$30.02
Occupancy
94.1%
Unemployment Rate
4.7%
Home Price Index ('07=100)
112
Median Income ($000s)
$75
# of Households (MMs)
1,037
College Degree
36%
Employment and RevPAF Growth
Prior Yr
Top 30
$20.12
▲
▲
▼
▲
▲
▲
▼
RevPAF Growth
10%
90.4%
8%
7%
5% 2% 2% 2%
5.3%
Employment Growth
6%
4%
3%
6% 6%
1%
5% 5% 4%
4%
0%
106
$63
-5%
1,481
-10%
35%
0%
-9%
-7% -6%
-15%
'01
'03
'05
'07
'09
Retail Sales Growth
'11
'13
'15E
'17E
'19E
Supply
Supply Growth (left-axis)
8%
10%
7%
6%
8%
5%
5%
4%5%
4%
6%
4%4%3%3%3%
3%
4% 3%
1%
1%
1%
2%
0%
-2%
-4%
-6%
-8%
-7%
'01 '03 '05 '07 '09 '11 '13 '15E '17E '19E
Supply per Capita (right-axis)
2%
15
1% 1%
1%
1%
1%
1% 1%
0%
0%
0% 0%
0%
'01
'03
'05
'07
1%
13
0%
0%
0%
1%
0% 0% 0% 0%
'09
'11
'13
14
Supply per Capita
Metric
Avg. Effective Rents
12
'15E
'17E
'19E
Grocer Detail*
Traditional Grocer Store Count
1,452
1,486
Grocer Market Share vs. Per Store Sales
$120M
Costco
$100M
$80M
1,253
1,280
$60M
1,299
Walmart
Supercenter
$40M
Trader Joe's
Albertsons
$20M Stater Bros.
Kroger
Safeway
$0M
2009
2010
2011
2012
2013
0%
5%
10%
15%
20%
25%
*Includes grocers in combined Los Angeles and Orange County markets.
Source: Axiometrics, Bureau of Labor Statistics, CBRE, Chain Store Guide, Metro Market Studies, Moody's Analytics, Reis, U.S. Census Bureau, and Green Street Advisors.
660 Newport Center Drive, Suite 800, Newport Beach, CA 92660
T + 1 949 640 8780 / greenstreetadvisors.com
This excerpt is from Green Street Advisors’ Strip Center Outlook Report, January 29, 2015.
Important disclosure on page 96
© 2015, Green Street Advisors, LLC
71
Orange County
Strip Center Market Snapshot - 1H 2015
Asset Values
Notable Transactions
Top 30 CPPI
Orange County Market CPPI
Orange County Cap Rate
Property Name
Sale
Price
Address
Date
($MM)
Sq. Ft.
Sep-14
$49
163,477
Aug-14
$18
46,263
Mar-14
$12
73,500
May-14
$9
77,883
May-14
$7
83,746
120
12%
110
11%
1893 W Malvern Ave, Fullerton
100
10%
Cypress Center
90
9%
6847 Katella Ave, Cypress
80
8%
70
7%
60
6%
E Santa Ana Cyn, Anaheim
5%
Burlington Coat Factory
50
'05
'06
'07
'08
'09
'10
'11
'12
'13
'14
Amerige Heights Town Center
Cabrillo Park Shopping Ctr
1710 E 17th St, Santa Ana
Hobby Lobby
13092 Harbor Blvd, Garden Grv
Submarkets and REIT Exposure
Top 10 Submarkets*
Submarket
Med. HH
# of
Income Unemp.
Superzips ($000s)
Rate
Anaheim
0
$60
8.9%
Pop.
Density
(Sq. Mi.)
8.5
Brea
1
$89
6.0%
3.0
Buena Park
0
$71
7.2%
8.3
Huntington Beach
0
$76
6.4%
5.4
Irvine
5
$88
5.6%
3.5
Laguna Bch/Dana Pt
1
$86
5.9%
2.3
Mission Viejo
2
$104
5.4%
2.0
Orange
2
$87
6.6%
3.6
Santa Ana
0
$57
8.1%
13.6
Westminster
0
$63
8.1%
8.8
Company Name
ABR /
Sq. Ft.
Cap
Rate
Brixmor (BRX)
$16.00
5.3%
DDR Corp. (DDR)
$16.63
4.4%
Equity One (EQY)
$22.27
5.0%
Federal Realty (FRT)
$43.44
4.2%
REIT Summary**
Kimco Realty (KIM)
$17.83
5.6%
Regency Centers (REG)
$22.81
4.9%
Retail Opportunity (ROIC)
$17.36
5.1%
Weingarten Realty (WRI)
$19.94
5.2%
Total REIT Exposure
$22.67
5.0%
**Includes all REIT properties in Los Angeles and Orange County.
Source: Company documents, Real Capital Analytics, and Green Street Advisors.
*Submarket definitions are common to all major CRE sectors on a best fit basis and are not strip center specific. Metrics are based on household data, grouped by zip code.
660 Newport Center Drive, Suite 800, Newport Beach, CA 92660
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This excerpt is from Green Street Advisors’ Strip Center Outlook Report, January 29, 2015.
Important disclosure on page 96
© 2015, Green Street Advisors, LLC
96
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97
Green Street’s Disclosure Information
At any given time, Green Street publishes roughly the same number of “BUY”
recommendations that it does “SELL” recommendations.
Recommendation Distribution (as of 1/5/2015)
% of Securities Rated
60%
44%
37%
40%
37%
28%
26%
28%
20%
Green Street’s “BUYs” have historically achieved far higher total returns
than its ”HOLDs”, which, in turn, have outperformed its “SELLs”.
Total Return of Green Street's Recommendations1 2
Year
Hold
Sell
41.6%
31.5%
27.3%
2013
4.1%
0.6%
1.7%
2.2%
2012
24.5%
24.7%
18.9%
23.0%
2011
18.9%
7.6%
-4.7%
7.6%
2010
43.3%
32.8%
26.6%
33.8%
2009
59.0%
47.7%
6.0%
37.9%
2008
BUY
HOLD
GSA (US)
SELL
GSA (UK)
33.3%
-28.1%
-30.9%
-52.6%
-37.3%
2007
-6.9%
-22.4%
-27.8%
-19.7%
2006
45.8%
29.6%
19.5%
31.6%
2005
26.3%
18.5%
-1.8%
15.9%
2004
42.8%
28.7%
16.4%
29.4%
2003
43.3%
37.4%
21.8%
34.8%
2002
17.3%
2.8%
2.6%
5.4%
2001
34.9%
19.1%
13.0%
21.1%
2000
53.4%
28.9%
5.9%
29.6%
1999
0%
Universe 3
Buy
2014 YTD
12.3%
-9.0%
-20.5%
-6.9%
1998
-1.6%
-15.1%
-15.5%
-12.1%
1997
36.7%
14.8%
7.2%
18.3%
1996
47.6%
30.7%
18.9%
32.1%
1995
22.9%
13.9%
0.5%
13.5%
1994
1993
20.8%
27.3%
-0.8%
4.7%
-8.7%
8.1%
3.1%
12.1%
Cum ulative Total Return
12736.8%
24.8%
997.3%
11.5%
16.9%
0.7%
1137.3%
12.2%
Annualized
The results shown in the table in the upper right corner are hypothetical; they do not represent the actual trading of securities. Actual performance will vary
from this hypothe ical performance due to, but not limited to 1) advisory fees and other expenses that one would pay; 2) transaction costs; 3) the inability to
execute trades at the last published price (the hypothetical returns assume execution at the last closing price); 4) the inability to maintain an equally-weighted
portfolio in size (the hypothetical returns assume an equal weighting); and 5) market and economic factors will almost certainly cause one to invest differently
than projected by the model that simulated the above returns. All returns include the reinvestment of dividends. Past performance, particularly hypo hetical
performance, can not be used to predict future performance.
(1) Results are for recommendations made by Green Street’s North American Research Team only (includes securities in the US, Canada, and Australia). Uses
recommendations given in Green Street's "Real Estate Securities Monthly" from January 28, 1993 through January 5, 2015. Historical results from January
28, 1993 through October 1, 2013 were independently verified by an international "Big 4" accounting firm. The accounting firm did not verify the stated results subsequent to October 1, 2013. As of October 1, 2013, the annualized total return of Green Street’s recommendations since January 28, 1993 was:
Buy +24.5%, Hold +10.9%, Sell -0.3%, Universe +11.5%.
(2) Company inclusion in the calculation of total return has been based on whether the companies were listed in the primary exhibit of Green Street’s "Real
Estate Securities Monthly”. Beginning April 28, 2000, Gaming C-Corps and Hotel C-Corps, with the exception of Starwood Hotels and Homestead Village,
were no longer included in the primary exhibit and therefore no longer included in the calculation of total return. Beginning March 3, 2003, the remaining
hotel companies were excluded.
(3) All securities covered by Green Street with a published ra ing that were included in the calculation of total return. Excludes “not rated” securities.
Per NASD rule 2711, “Buy” = Most attractively valued stocks. We recommend overweight position; “Hold” = Fairly valued stocks. We recommend marketweighting; “Sell” = Least attractively valued stocks. We recommend underweight position.
Green Street will furnish upon request available investment information regarding the recommendation
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Green Street Advisors reserves all rights not expressly granted.
North American Team
Research 660 Newport Center Drive, Suite 800 Newport Beach, CA 92660 +1.949.640.8780
Research
Mike Kirby, Director of Research
Craig Leupold, President
mkirby@greenst.com
cleupold@greenst.com
Health Care/Lab Space
Michael Knott, CFA, Managing Director
Kevin Tyler, Senior Associate
Christina Zhang, Associate
mknott@greenst.com
ktyler@greenst.com
czhang@greenst.com
Industrial/Towers
Eric Frankel, Analyst
Dillon Essma, Associate
efrankel@greenst.com
dessma@greenst.com
Lodging
Lukas Hartwich, CFA, Senior Analyst
Jonathan Taylor, CPA, Associate
lhartwich@greenst.com
jtaylor@greenst.com
Mall
Daniel Busch, Senior Analyst
Spenser Allaway, Associate
dbusch@greenst.com
sallaway@greenst.com
Net Lease
Cedrik Lachance, Managing Director
Tyler Grant, CFA, Associate
clachance@greenst.com
tgrant@greenst.com
Office/Data Centers
Jed Reagan, Senior Analyst
John Bejjani, CFA, Analyst
Bayle Smith, Associate
Katherine Corwith, Associate
jreagan@greenst.com
jbejjani@greenst.com
bsmith@greenst.com
kcorwith@greenst.com
Residential/Self-Storage
Dave Bragg, Managing Director
Ryan Burke, Analyst
David Segall, Senior Associate
Conor Wagner, Senior Associate
John Pawlowski, Associate
dbragg@greenst.com
rburke@greenst.com
dsegall@greenst.com
cwagner@greenst.com
jpawlowski@greenst.com
Strip Centers
Jason White, CFA, CPA, Analyst
Jay Carlington, CFA, Senior Associate
jwhite@greenst.com
jcarlington@greenst.com
Real Estate Analytics/Quant
Andrew McCulloch, CFA, Managing Director
Jason Moore, CFA, Manager
Peter Rothemund, CFA, Analyst
Kawika Tarayao, CFA, Analyst
Joi Mar, Senior Associate
Matt Larriva, Senior Associate
Casey Thormahlen, Associate
Amul Bhatia, Associate
amcculloch@greenst.com
jmoore@greenst.com
prothemund@greenst.com
ktarayao@greenst.com
jmar@greenst.com
mlarriva@greenst.com
cthormahlen@greenst.com
abhatia@greenst.com
Subscription Sales & Marketing 660 Newport Center Drive, Suite 800 Newport Beach, CA 92660 +1.949.640.8780
Sales
Damon Scott, Managing Director, Subscription Sales
Kevin Johnson, Manager, Subscription Sales
dscott@greenst.com
kjohnson@greenst.com
Marketing
Rosemary Pugh, Manager, Marketing
rpugh@greenst.com
Advisory & Consulting 660 Newport Center Drive, Suite 800 Newport Beach, CA 92660 +1.949.640.8780
Jim Sullivan, Managing Director
Dirk Aulabaugh, Managing Director
Matthew Wokasch, CFA, Senior Vice President
Phillip Owens, CFA, Senior Vice President
David De La Rosa, Vice President
Justin Brown, Senior Associate
Dawn Seo, Senior Associate
Adam Goldblatt, Associate
jsullivan@greenst.com
daulabaugh@greenst.com
mwokasch@greenst.com
powens@greenst.com
ddelarosa@greenst.com
jbrown@greenst.com
dseo@greenst.com
agoldblatt@greenst.com
Administration 660 Newport Center Drive, Suite 800 Newport Beach, CA 92660 +1.949.640.8780
Warner Griswold, CFA, Chief Operating Officer
Michael Kao, Managing Director, Technology
Robyn Francis, Manager, Compliance
Jimmy Meek, Controller, Accounting
wgriswold@greenst.com
mkao@greenst.com
rfrancis@greenst.com
jmeek@greenst.com
Brokerage services offered through Green Street Trading
Trading & Institutional Sales 600 North Pearl Street, Suite 2310 Dallas, TX 75201 1.800.263.1388 (Trading) +1.214.855.5905 (Sales)
Trading
Michael Vranich, Managing Director, Trading
Laurie Hauck, Vice President, Trading
Scott Lee, Vice President, Trading
Hayden Glasstetter, Trading Associate
mvranich@greenstreettrading.com
lhauck@greenstreettrading.com
slee@greenstreettrading.com
hglasstetter@greenstreettrading.com
Institutional Sales
Anthony Scalia, Director, Institutional Sales
Tim Joy, Vice President, Institutional Sales
Scott Bell, Vice President, Institutional Sales
Seth Laughlin, Vice President, Institutional Sales
Kris Hoffman, Vice President, Institutional Sales
Eric Lovett, Institutional Sales
ascalia@greenstreettrading.com
tjoy@greenstreettrading.com
sbell@greenstreettrading.com
slaughlin@greenstreettrading.com
khoffman@greenstreettrading.com
elovett@greenstreettrading.com
* These employees operate in a support capacity and are not yet registered representatives/research analysts. All employees listed in the “Research” section without an asterisk (*) are
registered representatives/research analysts.
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