1. business and industrial
2. advertising and marketing
3. marketing

AGENDA
8:00 am – 9:00 am
Registration Sponsored by MaxPoint
Salon 8 - 9 Foyer
8:00 am – 9:00 am
Breakfast Sponsored by Oracle Marketing Cloud
Salon 8 - 9 Foyer
9:00 am – 9:20 am
Welcome to Clorox iConnect 2015
Salon 9
9:20 am – 10:20 am
Keynote: “What You Need to Know to Tell Stories in the Digital Economy”
Mick Ebeling, CEO & Founder, Not Impossible
Salon 9
10:20 am – 11:15 am
Conversation:
“The Power of Premium Content + Data + Distribution”
Aaron Lilly, VP, Client Solutions, NBCUniversal, Inc.
Aaron Radin, SVP, Partnerships & Portfolio Products, NBCUniversal, Inc.
Moderator: Lori H. Schwartz, Managing Partner, StoryTech / @worldofschwartz
11:15 am – 11:45 am
Connecting Break Sponsored by Tremor Video
Salon 9 Foyer
11:45 am – 12:45 pm
Thought Leadership Spotlight: “How eCommerce Is Changing Brands’
Ability to Connect With Consumers”
Patrick Cartmel, SVP Client Services & Strategy, HookLogic, Inc.
Richard Frankel, President & Founder, Rocket Fuel Inc.
Jennifer Sharp, VP Partnerships, Joyus
Danny Silverman, VP, eCommerce Business Consulting Services, Clavis Insight
Moderator: Anne Zybowski, VP of Retail Insights, Kantar Retail
Salon 10 - 11
Hosted by Rocket Fuel, Supported by HookLogic, Inc.
11:45 am – 12:45 pm
Thought Leadership Spotlight: “How Social Media Is Driving More Sales
& Influencing Purchases”
Jonathan Anastas, VP, Global Marketing, Head of Digital & Social Marketing, Activision
Eric Bader, CMO, RadiumOne Inc.
Doug Busk, Dir., Connections Innovation Global Connections, The Coca-Cola Company
Cooper Harris, CEO & Founder, Klickly
Moderator: Carlos Gil, Digital Strategist
Salon 12 - 13
Hosted by RadiumOne
11:45 am – 12:45 pm
Thought Leadership Spotlight: “Why Omni-Channel is the Buzzword
for 2015 & Beyond”
Jeff Collins, Chief Revenue Officer, Viant, Specific Media
Brian Monahan, VP of Marketing, Walmart.com
Lauren Moores, VP, Analytics, Dstillery
Dana Strokovsky, Social Marketing & Content Strategist, Discover Financial Services
Moderator: Mark Friedler, Senior Director, Oracle Marketing Cloud
Salon 14 - 15
Hosted by Viant
12:45 pm – 1:45 pm
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Lunch & Connecting Break Sponsored by Dstillery
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AGENDA
1:45 pm – 2:45 pm
Thought Leadership Spotlight: “How To Create Messages For
Multiple Targets”
Zach Johnson, Dir. of Media Partnerships (CPG & Automotive), Amazon Media Group
Amy Michaels, Director, Direct to Consumer, T-Mobile
Wendell Scott, SVP, Multimedia Sales, ESPN
Brian Wong, Co-Founder & CEO, Kiip
Moderator: Dax Hamman, Chief Product Officer, Chango
Salon 10 - 11
Hosted by Chango, Supported by Amazon Media Group and ESPN
1:45 pm – 2:45 pm
Thought Leadership Spotlight: “Why Our World Will Soon
Salon 12 - 13
Be Run By Video Screens”
Davina Kent, VP, West Sales, Comcast Media 360
Bonnie Pan, EVP, Programming, Maker Studios
Craig Whitmer, VP, Demand Side Platform Sales & Operations, BrightRoll
Moderator: Dan Beltramo, EVP, Product Leadership & Marketing Effectiveness, Nielsen
Hosted by BrightRoll
1:45 pm – 2:45 pm
Thought Leadership Spotlight: “How Content Marketing Will Make
Brand Managers Heroes”
Jordan Hoffner, CEO, Federated Media
Matthew Kates, VP, Strategic Services, HelloWorld
Thao Le, VP of Marketing, Hyland’s
Danielle Wiley, CEO, Sway Group
Moderator: Andy Wiedlin, Former CRO, Buzzfeed, Executive-In-Residence,
Andreessen Horowitz
Salon 9
Hosted by Federated Media and HelloWorld
1:45 pm – 2:45 pm
Thought Leadership Spotlight: “How Data Is Generating
New Consumer Insights”
Ken Mallon, Principal Architect, Measurement & Insights, Microsoft
Jonathan Treiber, CEO, RevTrax
Lance Wolder, SVP, Integrated Marketing, Collective
Sponsor: Barret Roberts, Senior Director CPG Sales Development, Pandora
Moderator: Nirali Bhagdev, Head of Measurement, CPG Vertical, Facebook
Salon 14 - 15
Hosted by Collective, Supported by Pandora and RevTrax
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2:45 pm – 3:15 pm
Afternoon Connecting Break Sponsored by SheKnows Media
Salon 8 - 9 Foyer
3:15 pm – 4:00 pm
Innovation Showdown: “5 New Innovations that You Need to Know About”
Salon 9
4:00 pm – 5:00 pm
Closing Keynote: “Where Brand Building is Going”
Jim Stengel, Former CMO, P&G; President & CEO, The Jim Stengel Company, LLC
Salon 9
5:00 pm – 5:15 pm
Next Steps
Salon 9
5:15 pm – 6:30 pm
Cocktail Reception Sponsored by The Weather Channel
Salon 9
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KEYNOTE
Mick Ebeling is the CEO and
founder of Not Impossible, an
organization that develops
creative solutions to real-world
problems, then produces media to
ensure those solutions take flight.
9:20 am – 10:20 am
What You Need to Know to Tell Stories
in the Digital Economy
Mick Ebeling, CEO & Founder, Not Impossible / @mickteg
Not Impossible’s latest endeavor,
Project Daniel, is the subject of
Intel’s latest Look Inside campaign.
For Project Daniel, Ebeling flew to
Consumers are bombarded with thousands of commercialized
messages everyday. Mick Ebling, CEO of Not Impossible Labs and
Sudan to 3D-print and fit prosthetic
storyteller, explains the process of finding
limbs for children of the war-torn
true inspiration and connecting with your
region, then left the equipment
consumer at a fundamental level that cuts
behind with locals he’d trained
through the noise.
who continued the work after he
left, thus establishing the world’s
first 3D printing prosthetic lab and
training facility. The project and
campaign have won numerous
awards, taking home five Cannes
Lions, including the Titanium Lion
and a Gold Lion for product design.
Activated by his motto, “If not now,
when? If not me, who?” Ebeling’s
Not Impossible endeavors came to
prominence with the Eyewriter, a
DIY, open-source, low-cost device
that enables individuals with paralysis to communicate and create
art using only the movements of
their eyes.
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CONVERSATION
Hosted by:
Aaron Lilly serves as VP, Client
Solutions for NBCUniversal. In this
role, Lilly has strategic oversight
of the digital marketing solutions
across the NBCUniversal News
Group. Additionally, Lilly is focused
on identifying brand marketing partnerships and scaling brand impact
across the NBCUniversal portfolio.
Aaron Radin has been involved in
building businesses at the cutting
edge of emerging media technologies for over 15 years. He is a
recognized expert in digital content
distribution and revenue generation across the internet, mobile,
and online video. Radin is currently
the SVP, partnerships and portfolio
products at NBCUniversal, Inc.
10:20 am – 11:15 am
The Power of Premium Content + Data
+ Distribution
Aaron Lilly, VP, Client Solutions, NBCUniversal, Inc. / @aaronlilly
Aaron Radin, SVP, Partnerships & Portfolio
Products, NBCUniversal, Inc. / @aaronradin
Moderator: Lori H. Schwartz, Managing
Partner, StoryTech / @worldofschwartz
Lori Schwartz works with top creative and strategic executives of multiple brands, agencies, and
content companies to ensure understanding of
new technology as well as emerging business models. With a focus on the habits of the consumer and
the evolving marketer’s goals, Schwartz provides
the latest solution recommendations at the center
of this ever-changing media landscape. Previously,
Schwartz was chief technology catalyst for McCann
Worldgroup, North America, where she was responsible for driving technology innovation at one of the
world’s largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Schwartz was also one of the key
principals to launch the highly regarded Interpublic
Media Lab. As senior vice president and director of the
IPG Lab, Schwartz oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital
curve. She piloted brand interaction opportunities on
behalf of Interpublic, as well as facilitating emerging
media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé, and Sony.
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THOUGHT LEADERSHIP SPOTLIGHT
Hosted by:
Patrick Cartmel serves as SVP of
client service and strategy. He acts
as “chief client partner” for RSX’s
top customers. He works cross functionally with sales, account management, product, and insights to
provide media strategy and custom
solutions. Over the past 15 years,
Cartmel has held leadership positions in digital media, technology,
and marketing. More recently, he
worked for WPP, where he headed
up digital media for MEC North
11:45 am – 12:45 pm
How eCommerce is Changing Brands’
Ability to Connect with Consumers
Patrick Cartmel, SVP Client Services & Strategy, HookLogic, Inc.
/ @HookLogic
Richard Frankel, President & Founder, Rocket Fuel Inc. / @rocketfuelinc
Jennifer Sharp, VP Partnerships, Joyus / @Joyus
Danny Silverman, VP, eCommerce Business Consulting Services,
Clavis Insight / @Danny_Silverman
Moderator: Anne Zybowski, VP of Retail Insights, Kantar Retail
/ @kantarretail
America and was a part of Wunderman’s leadership team working on
Microsoft globally.
Because of ubiquitous connectivity through
mobile, consumers are making a clear shift
Richard Frankel’s passion for
from “traditional” retail shopping to an in-
creating successful customer-
tegrated approach that combines digital
focused businesses has been honed
technologies with the physical environment.
by more than 15 years of internet
advertising experience. It’s been
Big-box players are specifically crafting more
enhanced by his notable contribu-
in-store mobile powered shopping that
tions that helped build several
drives to a more personalized experience
high-profile internet pioneers into
for the shopper. This session is for those who
multi-million dollar businesses,
want to understand the new role eCommerce
including NetGravity, DoubleClick,
and Yahoo! Prior to co-founding
Rocket Fuel, he was instrumental in
is playing as more retail engagements become digitally enhanced.
helping Yahoo! grow its behavioral
targeting advertising from an experiment to a major revenue driver
for the company.
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THOUGHT LEADERSHIP SPOTLIGHT (Continued)
Jennifer Sharp is VP partnerships
at Joyus, where she oversees strategic partnerships and distribution.
Prior to joining Joyus, Sharp built
new businesses at MGM, Ama-
11:45 am – 12:45 pm
How eCommerce is Changing Brands’
Ability to Connect with Consumers
zon, Walmart.com, Conduit, and
Netscape, and was co-founder and
CEO of Light Factory. She advises
start-ups, Stanford’s StartX accelerator, and the Claremont McKenna
Silicon Valley Program.
Danny Silverman is VP of
business consulting services at Clavis
Insight, where he helps customers
maximize value and utilization of
the Clavis platform by turning data
into insights, and insights into action.
Silverman is an established industry
thought leader with over 10 years
of experience helping brands grow
online presence and sales. Silverman
most recently led the sales strategy
and support practice at Catapult
eCommerce (formerly Etailing
Solutions), where he worked with
over a dozen global manufacturers
to develop strategic roadmaps, grow
brands on Amazon and other online
retailer platforms, train internal
teams, and build infrastructure to
support long-term eCommerce
Moderator: Anne Zybowski, VP of retail insights,
leads Kantar Retail’s digital retailing research and
insights globally – including coverage of Amazon,
pure play retailers, multi-channel best practices, and
the evolving impact of the connected omni-channel
shopper. In addition to her focus on eCommerce and
how digital is impacting the path to purchase and
the bricks-and-mortar store, she is also involved in
Kantar Retail’s apparel, toys, and consumer electronics lines of trade. Prior to her current role, Zybowski
led Kantar Retail’s mass merchandisers’ research
practice. She is a presenter and trainer for Kantar Retail seminars, and has been featured in many industry conferences, including, for the last four years, the
National Retail Federation’s BIG Show. Zybowski is
frequently cited in a range of U.S. and global business
publications. Before joining Kantar Retail, Zybowski
was a VP at Stern Stewart & Co., working as the lead
project manager and consultant for a variety of retailers, including JCPenney, Whole Foods Market, and
Ahold. Zybowski received her MBA from the William
E. Simon Graduate School of Business at The University of Rochester, Rochester, New York. She also holds an undergraduate degree
from The Johns Hopkins University.
growth within those organizations.
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THOUGHT LEADERSHIP SPOTLIGHT
Hosted by:
At Activision, Jonathan Anastas
leads all social and digital marketing
across the company’s many brands.
Anastas helped “Call of Duty, Black
Ops 2” (COD) and “Call of Duty Modern Warfare 3” (MW3) both reach
one billion dollars in entertainmentindustry record time periods, making
COD the world’s largest entertainment property for the third year running. In addition, “Call of Duty” has
built the largest game franchise fan
base on Facebook, Twitter, Google
Plus, Instagram, and YouTube.
Eric Bader is CMO of RadiumOne,
leading brand development, mar-
How Social Media is Driving More
Sales & Influencing Purchases
Jonathan Anastas, VP, Global Marketing, Head of Digital & Social
Marketing, Activision / @janastas
Eric Bader, CMO, RadiumOne Inc. / @DijitalE
Doug Busk, Director – Connections Innovation Global Connections,
The Coca-Cola Company / @dbusk
Cooper Harris, CEO & Founder, Klickly
/ @CooperHarris
Moderator: Carlos Gil, Digital Strategist
/ @CarlosGil83
Today, you face an elusive new competitor:
keting activities, and partnerships
“the crowd.” Social media has given consumers
with agencies, brands, and orga-
24/7 access to the influences and recommen-
nizations. Bader has been a leader
dations of their most engaged peers. Consum-
at agencies and start-ups focused
ers are taking a more communal approach to
on new media and brand management. Prior to joining RadiumOne,
purchasing items and services. These are the
Bader was the global president and
behaviors that shape buying decisions and
chief strategy officer of IPG’s Initia-
drive cultural change. In this session, you’ll
tive Media. Previously, Bader was
learn about how social advocacy – the prac-
president of BrandInHand, a leading
tice of leveraging your loyalists’ passion for
mobile marketing company he cofounded.
your brand – is creating a new sales force. We
will discuss how advocacy is fast becoming
Doug Busk brings a diverse
the new currency behind “social CRM,” as re-
background to his role as director of
lationship management processes integrate
connections innovation within the
with social media tools.
global connections marketing team
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11:45 am – 12:45 pm
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at The Coca-Cola Company. Busk
is responsible for initiatives that
empower the company’s marketers
worldwide to connect with consum-
11:45 am – 12:45 pm
How Social Media is Driving More
Sales & Influencing Purchases
ers and the supporting global social
listening and engagement strategy,
platforms, and the team of 18 social
media professionals that drive them
on a real-time basis. Most recently,
Busk spearheaded the creation of
the Hub Network, Coca-Cola’s social
listening, knowledge management,
and engagement platform, connecting the work of over 2,200 social
media marketing team members
Moderator: Carlos Gil has led a 17-year career devoted to crafting narratives in ways uniquely suited
to the online world, as well as managing some of
the web’s best editorial teams. He has held editorial
leadership roles at VentureBeat, NBC Universal, and
Gawker Media, where he notoriously transformed
Valleywag into the Silicon Valley’s authority on tech
gossip.
worldwide and real-time.
Cooper Harris is the CEO and
founder of Klickly, a pro-social donations platform. Prior to Klickly, Harris
was the director of tech for Collective
Summit, and produced the first-ever
tech summit and social-impact
Hackathon at Sundance, featured
recently on the front page of PandoDaily. She is one of the first female
winners of the Los Angeles AT&T
Hackathon. At her first start-up, she
created and sold her own shows and
content to companies such as Post
It Notes, Kimberly Clark, DailyMotion, and studio production giant
Endemol.
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Hosted by:
Jeff Collins is a recognized industry thought leader in the digital
marketing, media, web, mobile, and
IPTV space. As CRO for Interactive
Media Holdings (IMH), the digital
media family of companies that
includes Vindico, Specific Media,
Myspace, and Xumo, Collins spearheads business and sales efforts,
creating strategic partnerships
and opportunities for advertisers
to drive growth. Collins joined IMH
in 2014 as CRO after an 18-year
11:45 am – 12:45 pm
Why Omni-Channel is the Buzzword
for 2015 & Beyond
Jeff Collins, Chief Revenue Officer, Viant, Specific Media
/ @Viantinc
Brian Monahan, VP of Marketing, Walmart.com / @brionic
Lauren Moores, VP, Analytics, Dstillery / @lolomoo
Dana Strokovsky, Social Marketing & Content Strategist,
Discover Financial Services / @D_Stro
Moderator: Mark Friedler, Senior Director,
Oracle Marketing Cloud / @markfriedler
career with Time Warner, where
he held sales leadership positions
across many brands under the Time
Warner banner.
Most retailers are already multi-channel (making content available across a lot of screens),
but few have become fully omni-channel
As VP of marketing at Walmart.
(connecting the key brand touch points so
com, Brian Monahan leads overall
the story you’re telling is contextually rel-
brand strategy and customer acquisition and retention for shopping
evant to that consumer). Technology is a key
experiences that combine online,
factor, helping to synapse integration across
mobile, and stores for Walmart cus-
platforms and driving to actionable insights.
tomers. Monahan brings more than
This session will teach you about the power
20 years of experience in digital
of omni-channel, and how businesses and
advertising for technology brands
like Microsoft and Verizon, helping
brands harness emerging technol-
brands are creating a seamless approach to
their consumers’ experience.
ogy, creative, market research, and
analytics to drive new customer
acquisition and other business
results.
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Lauren Moores is the mobility
and cross-channel data guru at
Dstillery, with over 20 years of experience in data strategy, science, and
11:45 am – 12:45 pm
Why Omni-Channel is the Buzzword
for 2015 & Beyond
creation in different information
and technology industries. Moores
is involved with top organizations
including ARF, MMA, IAB, CTIA
Innovation Council, Technovation,
and NYTechWomen. In addition,
she is a regular pre-screener for the
MMA Smarties Awards and this
year, the ARF David Ogilvy awards.
Dana Strokovsky sets the
strategic direction and leads the
execution of Discover’s social
media presence on owned channels, including, but not limited to,
Facebook, Twitter, LinkedIn, and
Google+. She is responsible for
managing the agency relationship,
overseeing all content in addition
to distinguishing roles and responsibilities. Strokovsky facilitates
communications among internal
business partners, translating
specific objectives while funneling
defined lines of business into one
overall social strategy for Discover
Card.
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Moderator: Mark Friedler is a senior director at
Oracle Marketing Cloud where he focused on vertical
industries of retail, travel, publishing and CPG. He is a
digital marketing and business development leader,
online media executive and entrepreneur. He was
most recently VP Business Development and Marketing at social data SaaS provider, Cubeyou. Previously
he was Chief Strategy Officer at Admonsters, a leader
in strategic insights on the future of digital media
and advertising technology. Friedler has founded,
grown and sold several Internet companies including B2B content network IndustryGamers, GameDaily.com, one of world’s largest video games sites
and ad networks that was acquired by TimeWarner AOL in 2006. Previously, he
founded Gigex, the leading download service for game and software demos
and Internet content delivery leader VCast, Inc. Friedler served as VP Business
Development for B2B Internet consulting company, Reach Networks, that was
part of a Nasdaq IPO. He was president at Worlds and Games LLC, a digital
marketing consultancy focused on advertising, games, mobile, SaaS services.
He spent 6 years in Europe where he was Managing Director of Teleworld Sweden, a division of Philips Media, that operated voice response and interactive
TV services with MTV. Friedler’s first business introduced chocolate chip cookies to Sweden with its first chain of cookie stores.
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Hosted by:
Zach Johnson leads both the
consumables and automotive
categories for Amazon’s advertising business as director of media
partnerships. Johnson joined
Amazon.com as sales leader for the
entertainment advertising team,
where he helped develop and grow
Amazon’s advertising business and
lead the integration of IMDb into
Amazon’s display portfolio. For the
past six years, Johnson has worked
closely with Amazon’s consumer
1:45 pm – 2:45 pm
How to Create Messages for
Multiple Targets
Zach Johnson, Director of Media Partnerships (CPG & Automotive),
Amazon Media Group / @Amazon
Amy Michaels, Director, Direct to Consumer, T-Mobile / @AmyMichaels
Wendell Scott, SVP, Multimedia Sales, ESPN / @MrWScott
Brian Wong, Co-Founder & CEO, Kiip
/ @brian_wong
Moderator: Dax Hamman, Chief Product
Officer, Chango / @DaxHamman
packaged goods and automotive
clients to develop partnership
models and advertising strategies across Amazon’s national
With the right technology and data, marketers can truly personalize messaging to niche
and global display and connected
audiences and drive to more engagement. So
device advertising portfolio.
in our multi-cultural, multi-language, multidevice world, how can we begin to opera-
Amy Micheals brings over 15
years of global marketing, innovation, operational leadership,
tionalize serving multiple campaigns? In this
session, you’ll learn how smart marketers are
and numbers-driven impact to
combining data and targeting technologies
her current role leading direct
to personalize messaging, add value, propel
acquisition for T-Mobile. Michaels’
consumers further down the funnel and ulti-
current role draws upon on her
mately drive greater brand loyalty.
direct marketing experience at
Amazon, Microsoft, and start-ups,
where she was responsible for new
customer acquisition in digital
and mobile channels. In her role at
T-Mobile, Michaels is responsible
for launching the discipline of
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direct marketing in the company,
1:45 pm – 2:45 pm
including customer segmentation,
omni-channel execution and lead
management, and analytics.
How to Create Messages for
Multiple Targets
Wendell Scott is SVP, multimedia
sales, ESPN customer marketing
and sales. In this role, he oversees
multimedia sales teams, and leads
the company’s multicultural sales
efforts, along with managing sales
for ESPN’s syndication and event
properties.
Brian Wong is the co-founder and
CEO of Kiip, a mobile monetization
network. Kiip has been named one
of the world’s 50 Most Innovative
Companies by Fast Company,
listed by Forbes as one of the 4 Hot
Online Ad Companies to Put on
Your Watch List, and included on
the Dow Jones FasTech50 List. After
skipping four K-12 grades, Wong
received his bachelor of Commerce
at age 18, and shortly after became
Moderator: With 14 years in the digital space, Dax
Hamman has considerable experience in all things
digital, including campaign strategy, media planning, usability, affiliate marketing, and email marketing. Prior to joining Chango, Hamman founded
and led the global display media group at iCrossing
for four years, a role that cultivated the development
of Performance Display, a data-driven method for
building ROI-orientated campaigns. Before iCrossing, Hamman headed up the European division of
Bluestreak (ad server and ESP), where he was responsible for overseeing all local operations, including
managing business development and client services.
Hamman frequently speaks on topics including media planning, media exchanges, and the synergies between search and display
at various interactive marketing events, including ad:tech, Digiday, OMMA,
SMX, SES, OMS, DAA, and WOMMA. He also writes extensively on the digital
space at daxthink.com.
one of the youngest people to ever
receive venture capital funding. He
has been recognized with many
awards for his accomplishments
and leadership.
Supported by:
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Bonnie Pan serves as EVP of
Programming at Maker, overseeing
the company’s four business units
across the Gaming + Sports, Life +
Style, Family and Entertainment divisions along with editorial content
on Maker’s proprietary platform
Maker.tv. Maker is the world’s largest network of short-form online
video bringing together a diverse
community of YouTube creators
and global franchises as part of
1:45 pm – 2:45 pm
Why Our World Will Soon Be Run
By Video Screens
Bonnie Pan, EVP, Programming, Maker Studios / @bonnieburkepan
Davina Kent, VP, West Sales, Comcast Media 360 / @ComcstSpotlight
Craig Whitmer, VP, Demand Side Platform Sales & Operations,
BrightRoll / @cwhitmer
Moderator: Dan Beltramo, EVO, Product
Leadership & Marketing Effectiveness, Nielsen
/ @Nielsen
The Walt Disney Company. The
company is home to the biggest
digital stars and leading programming such as the hugely popular
Digital video consumption is up from the previous year and expected to continue to grow
online series “Epic Rap Battles of
with the rapid increase of mobile and tablet
History.” Prior to Maker, Bonnie
video viewing, social video sharing behav-
served as Head of Originals &
iors, and TV Everywhere solutions. This hun-
Programming for Yahoo Video,
ger for video is driving new content models
where she oversaw the original
video and programming teams,
and a demand for brands to become their
driving partnerships with the likes
own content studios, creating unique con-
of The Weinstein Company, Feigco
tent that differs from their traditional broad-
Entertainment, Sony Pictures Tele-
cast advertising. In this panel, we’ll hear from
vision, Red Hour Digital, Playtone
experts in the digital video ecosystem, who
and more.
Davina Kent has been involved
will share lessons on how to “view” the new
opportunities in a video-centric world.
in the entertainment and media
industry for over a decade. Kent
joined Comcast in February 2008,
working with the national advertising community to help design and
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commercialize Comcast’s emerging
multi-platform advertising products, interactive applications, and
addressable solutions. She now
1:45 pm – 2:45 pm
Why Our World Will Soon Be Run
By Video Screens
heads the Comcast Media
360 team on the West Coast,
working closely with her partners
at NBC Universal, NCC, and
Comcast Cable to generate new
revenue for Comcast.
Craig Whitmer oversees
BrightRoll’s demand-side platform
business line. He is responsible for
sales and operations with teams
that build long-term partnerships
with Fortune 250 advertisers and
agency trading desks. His teams
also support efforts to sell BrightRoll’s DSP software to agencies
and adtech companies. Prior to his
position with BrightRoll, Whitmer
worked at Amazon.com, where he
helped launch the global display
advertising business and managed
the non-direct sales channels for
Amazon properties, including Amazon.com, IMDb.com, and Dpreview.
Moderator: Dan Beltramo is the EVP responsible
for resonance and reaction products in the marketing effectiveness practice area. He is responsible for
setting the product strategy and delivering the products that enable us to win in the world of marketing
effectiveness. Beltramo has held leadership roles in
two successful start-ups. One start-up was a “watch” business, and the other
was a “buy” business. Beltramo was founder and CEO of Vizu, which was acquired by Nielsen last year. Vizu pioneered real-time ad effectiveness measurement online. Prior to founding Vizu, Beltramo was vice president of marketing
at Instill Corporation, a supply chain and market data business serving the
food and restaurant industries, where clients included Coca-Cola, P&G, Nestlé,
General Mills, Subway, Yum! Brands, Dr Pepper, and more. Beltramo joined Instill from the Clorox Company, where he had spent several years managing
various consumer product brands representing over $500 million in sales, including Armor All, Fresh Step, Hidden Valley, Jonny Cat, and KC Masterpiece.
Beltramo started his career as a management consultant for the LEK Partnership, where he worked with start-ups and global enterprises. Beltramo graduated with an undergraduate degree in decision analysis from Stanford University, and earned his MBA from the Stanford Graduate School of Business.
com. Before Amazon, Whitmer held
various marketing and strategy roles
at Upromise Inc, Forrester Research,
and Digitas.
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Hosted by:
Throughout his 20-year career,
Jordan Hoffner has developed
digital products and platforms
while holding executive and management positions at top global
companies, including Google,
YouTube, NBC Universal, and
IAC’s Electus. An innovator in the
video space since the late 1990s,
Hoffner’s work has encompassed
general management, production,
product development, corporate and business development,
1:45 pm – 2:45 pm
How Content Marketing Will Make
Brand Managers Heroes
Jordan Hoffner, CEO, Federated Media / @jhoffner
Matthew Kates, VP, Strategic Services, HelloWorld / hw_inc
Thao Le, VP of Marketing , Hyland’s / @thaole1123
Danielle Wiley, CEO, Sway Group
/ @foodmomiac
Moderator: Andy Wiedlin, Former CRO,
Buzzfeed, Executive-In-Residence
Andreessen Horowitz / @acwiedlin
distribution, advertising sales, and
marketing. Prior to taking the helm
of Federated Media, he spent two
Content marketing is one of the biggest
years serving as president of digital
challenges and opportunities for consumer
media at IAC’s Electus unit, where
brands today. Creating shareable content
he helped launch the company
that is informative, entertaining, and useful
and its innovative core mission
is no easy task. And publishing that content
to produce programming at the
intersection of Hollywood, Silicon
Valley, and Madison Avenue.
through appropriate platforms with contextually relevant formats is a brand’s newest
responsibility. Find out how great content -
Matthew Kates is the VP, strategic
paid or owned - still prevails, and how to do
services at HelloWorld (formerly
it right.
ePrize). He joined HelloWorld in
2005, and is responsible for leading
all areas of the company’s loyalty programs, including strategy,
development, and analysis. He
previously served with Kellogg Co.,
Quaker, Starcom Media, and with
PricewaterhouseCoopers, where he
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managed and consulted on branding and business strategy.
Thao Le leads the marketing
team at Hyland’s. Since joining the
1:45 pm – 2:45 pm
How Content Marketing Will Make
Brand Managers Heroes
company in 2003, Le has developed
marketing programs both on and
offline to leverage the tremendous
Word of Mom that propels the
Hyland’s Baby and 4 Kids brands.
She is also responsible for outreach
to Boomer and senior communities
through the launch of PickleballChannel.com. From stewarding
heritage brands to developing new
ones, Le avidly follows the latest developments in neuroscience, design
thinking, ethnographic research,
and demographic trends to inspire
new ideas and perspectives.
Danielle Wiley has been successfully driving brands forward since
1995. Her intimate knowledge
of social media strategy, trend
watching, and influencer outreach
stems from years of working with
Moderator: Andy Wiedlin is BuzzFeed’s CRO and is
responsible for leading BuzzFeed’s revenue growth
strategy. Since joining BuzzFeed in 2011, Wiedlin has
grown the company from zero revenue to profitability, with over 500 employees. He has built a talented
global sales team that works with world-class brands
to provide unique social advertising programs. During his tenure, no banner ads have been harmed or
sold at BuzzFeed. Before joining BuzzFeed, Wiedlin
was the SVP of sales at Huffington Post, where he pioneered the idea of social news, built a successful sales
team, developed a market strategy, and defined social marketing products. He got his start in the social
space in 2008 at MySpace as vice president of sales. From 2003 to 2008, Wiedlin
worked at Yahoo as vice president of the Northwest region. Before diving into
online in 1999, Wiedlin spent five years with AT&T International/Bell Labs. He
spent 10 years working abroad, primarily in Japan and Australia. Wiedlin has a
master’s degree in Pacific international affairs, with a focus on marketing and
Japanese language, from the University of California, San Diego.
some of the nation’s top corporations and brands. Recognizing a
market for connecting brands with
the bloggers who directly influence
their consumers, she created Sway
Group in June 2011.
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Sponsored by:
After earning advanced degrees
in Statistics and Health Sciences,
Ken Mallon worked in the biotech
and health research fields for
10 years. Then, during the early
internet boom, he joined Yahoo! in
2000 to help start the company’s
data-mining operations. He also
helped lead the creation of the
first scaled behavioral targeting
system and the first closed-loop
offline sales measurement system.
Mallon then led product development and custom solutions at
Dynamic Logic, a premier digital
1:45 pm – 2:45 pm
How Data Is Generating New
Consumer Insights
Ken Mallon, Principal Architect, Measurement & Insights, Microsoft
/ @kpmallon
Barret Roberts, Senior Director CPG Sales Development, Pandora
/ @wbrobert
Jonathan Treiber, CEO, RevTrax / @JTreiber
Lance Wolder, SVP, Integrated Marketing,
Collective / @tweetinglance
Moderator: Nirali Bhagdev, Head of
Measurement, CPG Vertical, Facebook
/ @facebook
ad effectiveness company that was
acquired by Millward Brown. Mallon later served as global president
Data is transforming all aspects of the mar-
of Ipsos ASI Digital. Mallon now
keting industry as brands move beyond pure
leads all measurement and insights
offline and “analog” marketing tactics, and
products for Microsoft Advertising.
into more digital marketing engagements.
Barret Roberts brings a unique
perspective to the conference, as
he has seen brand marketing from
In this connected world, the consumer response can be measured and analyzed to
generate deeper insights. In this session,
the agency, the client, and now the
you’ll understand how these insights are
media partner perspective. Over
now creating new opportunities for product
the last 15 years, Roberts honed
development, marketing, and communica-
extensive brand planning experience on world-class, global brands
such as Gatorade, Axe, Dove, and
tion evolution, and you’ll discover new ways
to shape internal operations.
McDonald’s before taking on more
client-facing roles at Twitter and,
most recently, Pandora. His exper-
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tise has been focused on directing
development of leading-edge communication strategies and plan
execution across all media formats
and branded entertainment.
1:45 pm – 2:45 pm
How Data Is Generating New
Consumer Insights
Joanthan Treiber has been at
the helm since RevTrax’s inception
in June 2006, leading the company
through its initial product launch,
several rounds of capital raising,
team expansion, and several key
business partnerships. As CEO,
Treiber leads the execution of new
product development and strategic
sales and marketing initiatives.
Lance Wolder comes to
Moderator: Nirali Bhagdev has over 13 years of
experience in analytics and measurement, and is
currently working at Facebook heading up measurement for CPG, auto, and politics. Prior to her role at
Facebook, she created the digital analytics practice at
The Clorox Company for over three years, and has experience working at agencies prior to that. She has a
master’s degree in Media Studies from Syracuse University and an MBA from India. She has a two-yearold daughter and lives in the Bay Area.
Collective as a digital veteran with
more than 15 years of digital experience, supporting some of the world’s
most loved brands through media,
technology, and creative solutions.
In his role at Collective, Wolder is
responsible for helping drive innovative data-driven, multi-screen
solutions for big brand advertisers. Wolder most recently held the
position of ad experience architect
at AOL, where he connected product
innovation to client needs.
Supported by:
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INNOVATION SHOWDOWN
3:15 pm – 4:00 pm
5 New Innovations that You
Need to Know About
Did you know that innovation is happening all the time, not only
with the companies you read about in the news, but with your
very own partners? Get a rare insider’s view into never-before-seen
products, processes, or methodologies from Clorox partners that
solve CPG business problems and create new opportunities. This
time, you’re the shark – and they’re pitching to you. Get in on the
action and vote for the winner.
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Jim Stengel is president and CEO
of The Jim Stengel Company, LLC.
Stengel’s company is both a think
4:00 pm – 5:00 pm
Where Brand Building is Going
tank and consultancy – conducting
proprietary research, generating
thought leadership, and applying
Jim Stengel, Former CMO, P&G; President & CEO, The Jim Stengel
Company, LLC / @JimStengel
a new ideals-driven framework to
drive business growth in today’s
global economy. The company’s
mission is to inspire global business
leaders to achieve higher perfor-
Jim Stengel, author, professor, and marketing industry veteran,
will explore his “AHA!” for where the world of marketing and brand
building is going, with major themes and
mance by rethinking their ideals
stories to illustrate the shift. Stengel will
and all behaviors emanating from
engage and provoke the audience to think
those ideals. Stengel and his team
about the implications of these changes on
have worked with clients in tech,
fashion, retail, food service, auto-
their brands and their organizations.
motive, and wine/spirits. Stengel is
the former global marketing officer
of Procter & Gamble, where he
oversaw an $8 billion advertising
budget and had organizational
responsibility for nearly 7,000
people. Stengel is best known for
reinvigorating P&G’s marketing culture. In his seven years as GMO, he
personally led the transformation
that has firmly established P&G as
one of the most admired brandbuilding companies in the world.
P&G sales doubled during Stengel’s
tenure as GMO.
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SPONSORS
At AOL, we’re in the business of making the Internet better
— period. Through innovation and creativity, we’ve raised
the bar and set the standard for what we believe high quality
content is on the Internet.
Our content sites and products allow more than 250 mil-
Josi Davis
Sr. Strategy Manager
josi.davis@teamaol.com
Dana Kalish
HuffPost Brand Strategy
Account Executive
dana.kalish@huffingtonpost.com
lion visitors around the world to access the best collection of
journalists, artists and musicians on the web.
After over 25 years, AOL is still very much a pioneer and
we encourage you to come along for the ride and see what’s
next.
Jason Luk
Sr. Account Manager
jason.luk@teamaol.com
Alex Shen
Account Director
alex.shen@teamaol.com
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BrightRoll builds software that automates and improves
digital video advertising globally. The company offers the
industry’s leading programmatic video solutions, including a demand side platform and marketplace, to help advertisers, publishers and partners grow their business and
Guy Yalif
VP Global Marketing
guy@brightroll.com
Matt Krumme
Sr. Account Director
mkrumme@brightroll.com
connect with consumers on web, mobile and TV. BrightRoll
powers digital video advertising for 87 of the top 100 Ad
Age advertisers, 35 of the top 50 publishers, and more than
100 technology partners. For more on BrightRoll visit brightroll.com.
Matt Young
Senior Group Director,
Direct Advertiser
Partnerships
myoung@brightroll.com
Craig Whitmer
Demand Side Platform
Sales and Operations
craig@brightroll.com
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Chango is a programmatic advertising platform that connects marketers with their target audience in real time
across display, social, mobile, & video. The company’s
unique live-profile technology makes intent data available
within milliseconds to help clients efficiently acquire new
Dax Hamman
Co-Founder & CPO
dax@chango.com
Makiko Cronin
Vice President,
Client Partner
makiko@chango.com
customers, retarget site visitors or build brand awareness.
Chango has more than a 90% client retention rate from Fortune 500 brands such as eBay, LEGO, Clorox, Lowes and Gilt.
To find out more, visit http://www.chango.com.
Kristin Kosglow
Sales Director, West Coast
kristin@chango.com
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SPONSORS
Collective is a leading global marketing technology company that connects brands with consumers—no matter where
they are or what device they’re on, TV, tablet, PC or smartphone. Our digital media solutions, powered by Collective’s
audience cloud, and expert consultation enables brands to
Lance Wolder
SVP, Integrated Marketing
lwolder@collective.com
Katherine Yager
SVP, Integrated Marketing
katherine@collective.com
Erica Klein
VP of Media Sales, West
eklein@collective.com
Nick Jasmine
Director of Data Solutions
njasmine@collective.com
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find, message, and influence their most valuable consumers with coordinated TV and digital efforts. With ten years
of experience in the digital advertising space, we work with
76 of the 100 Ad Age leading national advertisers and have
been rated number one in Customer Service by Advertiser
Perceptions. Headquartered in New York City, Collective’s
worldwide presence includes offices in Bangalore, Chicago,
Los Angeles, London and San Francisco. Learn more at www.
collective.com.
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Datalogix provides core infrastructure for data-driven marketing by connecting offline consumer spending with online
advertising. It helps leading brands reach audiences of buyers across display, online video, mobile and social and quantify the sales impact of digital marketing campaigns using
Steven Wolfe Pereira
CMO
steven.wolfepereira
@datalogix.com
DLX ROI®. The Company’s expertise spans major consumer
segments, including Retail, CPG, and Automotive. For more
information, please visit: http://www.datalogix.com.
Geoff McHale
Client Partner
geoff.mchale@datalogix.com
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Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by
321C | R-0 G-139 B-149
Cool Grey 9C | R-116 G -118 B-120
032C | R-237 G-41 B-57
extracting signals from the complete consumer journey and
activating them across all screens. We’re building on five
years of leading the data revolution by finding the customers
Tobey Van Santvoord
Regional VP of Sales, West
tobey@dstillery.com
Danielle Tate
Senior Account Executive
dtate@dstillery.com
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scientifically proven to care about your brand. We work with
over 400 top-tier brands, and have been recognized as one of
Forbes’ Top 100 Most Promising Companies in America and
Crain’s Best Places to Work three years in a row. More info at
www.dstillery.com
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Federated Media (FM) is a fully integrated content marketing company that pairs the nation’s leading brands with the
top independent influencers in digital media to create compelling content delivered at scale across all digital platforms.
Jordan Hoffner
CEO
jordan.hoffner@linmedia.com
Shirley Chiang
Account Executive
schiang@federatedmedia.net
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GumGum is the brand engagement platform for publishers and advertisers, delivering high-impact campaigns that
present relevant, viewable and engaging rich media display ads in-line with editorial content across every screen.
Reaching over 350 million unique visitors across more than
Greg Pritchard
SVP Business Development
greg@gumgum.com
Jennifer Van Hook
Vice President,
Western Sales
jvanhook@gumgum.com
Brittany Gori
Account Executive
bgroi@gumgum.com
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2,000 premium websites, GumGum serves relevant ads that
yield far higher viewability and consumer engagement
than traditional display units. GumGum is credited with
inventing in-image advertising and has since expanded
its products to include other high-impact display, mobile
and video ad solutions. Quantcast ranks GumGum as the
#5 ad platform in the US and #6 globally. Founded in 2007,
the company is headquartered in Santa Monica, California.
www.gumgum.com
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HelloWorld is a tech-enabled marketing solutions company.
A powerful combination of native technology and marketing
strategy, HelloWorld creates campaigns for brands who want
to accelerate sales -- using promotional campaigns to spark
interest, loyalty programs to retain and reward, and mobile
Matt Kates
VP, Strategic Services
matt.kates@helloworld.com
Kyle Peterson
VP, Business Development
kyle.peterson@helloworld.com
Jessica Rieke
Senior Account Manager
jessica.rieke@helloworld.com
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messaging to continue the conversation. Founded in 1999 as
ePrize, HelloWorld is behind local, national, and global campaigns for brands such as The Clorox Company, Coca-Cola,
Microsoft, The Gap, Procter & Gamble, and hundreds of other
world-class marketers. The company is headquartered in Detroit with offices in Chicago, Los Angeles, Nashville, New York,
Phoenix and Seattle.
For more information, visit helloworld.com.
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HookLogic, the global leader in commerce search advertising, partners with the world’s leading retailers, online travel
agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and
a clear view into resulting sales attribution. The company’s
Patrick Cartmel
SVP, Client Services
patrick.cartmel@hooklogic.com
Maris Kastanos
Sales Director
maris.kastanos@hooklogic.com
high-performance vertical marketing programs accelerate
sales for product brands, marketplace sellers, hoteliers, and
automotive marketers. Network partners and advertisers
including Walmart, Target, Asda, Intel, L’Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase
sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New
York City, with offices in Ann Arbor, Santa Monica, Atlanta,
and London, UK.
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Integral Ad Science is the leading provider of actionable
advertising intelligence data for buyers and sellers of digital media. Since launching the industry’s first preventative
brand safety solution in 2009, powered by constant growth
and innovation, Integral has evolved into a global media val-
Aaron Stettner
Sales Director
aaron@integralads.com
uation platform that is the industry’s standard for rating media quality. Integral focuses on a comprehensive solution set
that enables advertising to appear in quality environments
and receive favorable exposures — while allowing sellers to
monitor and control inventory quality and performance. Integral’s technology drives improved visibility, efficiency, and
ROI for all players across the digital media landscape.
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Marin Software Incorporated (NYSE:MRIN) provides a leading cross-channel advertising cloud for performance marketers to measure, manage and optimize more than $6 billion
in annualized ad spend across the web and mobile devices.
Offering an integrated SaaS platform for search, display and
Jason Young
Vice President, Product
Marketing & Partnerships
jyoung@marinsoftware.com
social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
Nicole Patterson
Director, Strategic Accounts
npatterson@marinsoftware.com
social and display interactions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers
marketing campaigns in more than 160 countries. For more
information about Marin’s products, please visit: http://www.
marinsoftware.com/solutions/overview.
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MaxPoint takes the precision of hyperlocal digital advertising and applies it to local, regional, and national campaigns. Our proprietary Digital Zip® technology uses the latest in real-time data to pinpoint and reach the consumers
most likely to buy products. Trusted by the top 20 leading
Casey Priore
Director
casey.priore@maxpoint.com
Laura Rangel
Director
laura.rangel@maxpoint.com
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global marketers, MaxPoint’s precise and efficient technology brings smarter digital advertising and higher sales to
brands, retailers, and agencies across the globe. Learn more
at www.maxpoint.com.
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NBCUniversal is one of the world’s leading media and entertainment companies in the development, production,
and marketing of entertainment, news, and information to
a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television net-
Michael Alvarez
SVP, Ad Sales
michael.alvarez@nbcuni.com
Cheri Cohen
SVP, Ad Sales
cherie.cohen@nbcuni.com
works, a premier motion picture company, significant television production operations, a leading television stations
group, world-renowned theme parks, and a suite of leading
Internet-based businesses. NBCUniversal is a subsidiary of
Comcast Corporation.
Aaron Radin
SVP, Partnerships
& Portfolio Products
aaron.radin@nbcuni.com
Jonathan Friedman
VP, Client Solutions
jonathan.friedman@nbcuni.com
Aaron Lilly
VP, Client Solutions
aaron.lilly@nbcuni.com
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Modern Marketers choose Oracle Marketing Cloud to build
customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use awardwinning technology and expertise to transform marketing
by truly knowing the customer, engaging with cross-channel
marketing, and achieving data driven accountability. Integrat-
Patrick Giusti
VP Sales, West
patrick.giusti@oracle.com
ed information from cross-channel, content, and social mar-
David Linberg
Applications
Sales Manager
david.linberg@oracle.com
and use award-winning marketing technology and expertise
Susan Lorkovic
Regional Sales Manager
susan.lorkovic@oracle.com
of customer data. Simplify marketing complexity with the
keting with data management and dozens of AppCloud apps
enables these businesses to target, engage, convert, analyze,
to deliver personalized customer experiences.
Marketing Simplicity. Gain the most comprehensive view
most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.
Customer Centricity. Capture data and use a single customer profile for every marketing process. Recognize every
customer as an individual. Engage customers intelligently
with content in context to deepen the relationship.
Enterprise Ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all
marketing technology on one platform. Unify your data and
execute programs across all digital channels.
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Pandora (NYSE:P) gives people music and comedy they love
anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single
“seed” – a favorite artist, song, or genre. The Music Genome
Project®, a deeply detailed hand-built musical taxonomy,
Barret Roberts
Senior Director,
CPG Sales Development
broberts@pandora.com
powers the personalization of Pandora® internet radio by
using musicological “DNA” and constant listener feedback
to craft personalized stations from a growing collection of
more than one million tracks. Tens of millions of people turn
Jessica Viltman
Manager, CPG Sales
Marketing
jviltman@pandora.com
on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse
June Groboske
Pandora Sales
june.groboske@pandora.com
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RadiumOne builds software that automates media buying,
making big data actionable for brand marketers. RadiumOne uses programmatic advertising to connect brands to
their next customers by incorporating valuable first-party
data about behaviors, actions and interests demonstrated
Eric Bader
CMO
eric@radiumone.com
Jason Dennis
Sales Director
jdennis@radiumone.com
by consumers across web and mobile touch points. Headquartered in San Francisco, RadiumOne has offices across
North America, Europe and Asia-Pacific.
To learn more about RadiumOne, please visit http://
www.radiumone.com.
Ashley Berg Morris
Account Director
amorris@radiumone.com
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Digital Promotion Intelligence. Marketers work with
Jonathan Treiber
CEO
jonathan@revtrax.com
Mel Liebergall
VP, CPG
and Shopper Marketing
mliebergall@revtrax.com
RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s
impact on in-store sales. At RevTrax’s core is a digital offer
management platform connecting online engagement
with offline purchase across all channels and devices.
RevTrax partners with hundreds of brands and retailers
to launch thousands of online promotions annually, going
beyond what happened and revealing how and why it happened in order to optimize digital spend based on transactional activity. Companies choose to work with RevTrax
because it makes them smarter, more cost-effective digital
marketers.
Transform Your Promotions
• Turn online promotions into real-time optimization tools
• Measure online to in-store channel effectiveness
• Turn separate customer segments into integrated profiles
SaveInStore
In 2014 RevTrax launched SaveInStore, a printable coupon
website unlike any other. SaveInStore’s digital promotion
platform is designed to prove and optimize digital offer effectiveness, all within the context of your own branding.
A New Kind of Coupon Site
• Dynamically target and optimize offers in real time
• Measure, drive and control social distribution
• Track new and incremental purchases from your offers
• Lead with your brand and message; avoid engaging your
competitors in a discount “race to the bottom”
To learn more about RevTrax, visit www.revtrax.com.
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Campaigns run better on
Rocket Fuel delivers a leading programmatic media-buying
platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket
Fuel powers digital advertising and marketing programs
Richard Frankel
President & Founder
richard@rocketfuel.com
Christian Janelli
Director, Category
Strategy – CPG
cjanelli@rocketfuel.com
Leah Sofnas
Sr. Sales
lsofnas@rocketfuel.com
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globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising
That Learns® platform to achieve brand and direct-response
objectives in diverse industries from luxury cars to financial
services to retail. Rocket Fuel currently operates in more
than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more
information, please visit http://www.rocketfuel.com or call
1-888-717-8873.
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SheKnows Media is a top women’s digital lifestyle media
company. Its acquisition of BlogHer in October 2014 gives
the company 84.5 million unduplicated unique visitors per
month, making it among the top women’s lifestyle media
brands (comScore, Multiplatform Lifestyles Rankings, November 2014). SheKnows Media also reaches more than
Carine Spitz
VP West Coast Sales
Carine.spitz@sheknows.com
Ilana Levin
Senior Account Executive
Ilana.levin@sheknows.com
147.4 million social media fans and operates a family of leading media properties that include SheKnows.com, BlogHer.
com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com
and DrinksMixer.com. With a mission of women inspiring
women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly
integrates users, editors and content creators onto a single
platform designed to empower all women to discover, share
and create. Whether it’s parenting or pop culture, fashion
or food, DIY or décor, our award-winning editorial team,
Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn
what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end
suite of premium branded content and influencer marketing
solutions generate more than 1.7 billion ad impressions per
month (sources: DFP and OAS), allowing brands to distribute
authentic content and integrated advertising at scale.
SheKnows Media is headquartered in Scottsdale, Ariz.,
with offices in New York, Los Angeles, Chicago and Belmont,
Calif. We also operate internationally, with sites in Canada,
Australia and the United Kingdom.
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Over 9 million people love shopkick, making it the mostused shopping app that connects mobile consumers to
physical stores, and fourth in overall reach (alongside eBay
and Amazon) according to Nielsen. shopkick supports the
consumer shopping journey in all types of Retail stores,
Alexis Rask
Chief Revenue Officer
alexis@shopkick.com
Coco Jones
Brand Partnerships
coco@shopkick.com
from Mass and Grocery, to Drugstore and Club chains.
With the shopkick in-store presence technology, we’ve
partnered with retailers like Macy’s, Old Navy, Best Buy,
JCPenney, Crate & Barrel, Sports Authority, TJ Maxx and Target; with Visa and MasterCard; and with more than 200 top
brands like P&G, Kraft, Kimberly Clark and L’Oreal, to make
your shopping experience even better.
shopkick is the leader in BLE technology with the largest
deployment of beacons in the U.S., reinventing the in-store
experience for consumers.
Since we started shopkick in 2009, we’ve grown from 5
people in a basement to a great community of engineers,
copywriters, product managers, content curators and partnerships managers. We couldn’t be more excited to be driving the future of the in-store mobile shopping experience.
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Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day
with the world’s best weather forecasts, content and data,
connecting with them through television, online, mobile
Mark Corte
Director, Ad Sales
mark.corte@weather.com
Dan Owen
Director, Digital
& Mobile Ad Sales
dan.owen@weather.com
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and tablet screens. Through WSI and Weather Central, the
company delivers superior professional weather services
for the media, aviation, marine and energy sectors. The
Weather Company is owned by a consortium made up of
NBC Universal and the private equity firms The Blackstone
Group and Bain Capital.
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Tremor Video (NYSE:TRMR) helps make every advertising
moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and
publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our
Anthony Flaccavento
Vice President, CPG
aflaccavento@tremorvideo.com
platform offers the full spectrum of video ad products and
services, including programmatic buying and selling and
analytics that connect the two.
Kate Stientjes
Sales Director, CPG West Coast
kstientjes@tremorvideo.com
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Viant is a technology company focused on driving growth
for marketers. Through its proprietary Viant Advertising
Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud.
Founded in 1999, Viant owns and operates several leading
Jeff Collins
CRO
jcollins@viantinc.com
digital ad technology and media companies including Vindico, Specific Media, Myspace and Xumo. For more information, please visit www.viantinc.com.
Mike Schott
Vice President, West
mschott@viantinc.com
Kevin Sauer
Regional Vice President,
Northwest
ksauer@viantinc.com
Brent Roberts
Senior Account Executive
broberts@specificmedia.com
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Viggle is an entertainment marketing and rewards platform
whose app rewards its members for watching TV shows
and discovering new music. The Viggle platform had a total reach of 28.5 million in November 2014, including over 8
million Viggle registered users.
Michael Levin
Account Director
michael@viggle.com
Shaila Mathias
Account Director
shaila@viggle.com
Since its launch, Viggle members have redeemed over
$20 million in rewards for watching their favorite TV programs and listening to music. Members can use Viggle’s
store, accessible through the Viggle app or on Viggle.com,
to redeem their Viggle Points for TV show, movie, and music
downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online.
With a history of innovation behind us, we look forward
to 2015. New retail offerings, partnerships, and marketing
pushes have us excited to see what the future brings.
For more information, visit www.viggle.com or follow us
on Twitter @Viggle.
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Millions of consumers come to WebMD every month
to be informed and inspired. They know WebMD is the
most trusted brand on the internet. And they understand
that being healthy is about more than not being sick. It’s
about living well. That’s why, even as they embrace the un-
Jennifer Willey
VP, Sales
jwilley@webmd.net
Meghan Rice
Executive Director, Sales
mrice@webmd.net
matched depth and breadth of our expertise, they eagerly
pass it on—linking friends and family to solutions for body
and soul. Truth is, though WebMD’s millions of users come
for a variety of reasons, they stay because of one thing—a
healthy sense of purpose.
Kimberly Davey
Sales Director
kdavey@webmd.net
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