슬라이드 1

Integrated Systems Europe 2015 참가안내
전시회명
12nd Integrated Systems Europe 2015
개최년도
매년
개최시기
국가명
네덜란드
전시장명
Amsterdam RAI
개최장소
2015년 2월 10일(화)~12일(목)
도시명
암스테르담
• Early Bird Rates:
(Early bird rates are only available on or before 31 March 2014)
Members of CEDIA or InfoComm International: € 330/㎡ (raw space only)*
Non-Members: € 355/㎡ (raw space only)*
• Standard Rates:
Members of CEDIA or InfoComm International: € 355/㎡ (raw space only)*
Non-Members: € 380/㎡ (raw space only)*
부스 임차료
• Shell Schemes:
Shell Scheme A: € 80/㎡ + space cost*
(Includes-White system wall elements 100 x 250 cm (wide x high) in aluminum frame,
Fascia board in aluminum frame, 30 cm high, Carpeted floor, carpet tiles (50 x 50 cm)
colour to be determined, 1 fascia text max. 25 characters, 3 spotlights 120 W on 1 rail
per 9 sqm, 1 wall socket 2,000 W including main connection and consumption,
General stand cleaning each morning, Listing on the show website, Free entry in the
event guide and exhibitor index listing
Shell Scheme B with Furniture: € 90/㎡ + space cost*
(Includes-Furniture: 4 chairs, 1 table and 1 literature rack)
*All prices are excluding 21% VAT. VAT may or may not be applicable depending on your
company VAT status.
• Discovery Package: € 1,590 per booth (3mx2m) on Discovery Zone
홈페이지
전시분야
(품목)
참가업체수
참관객
주최기관
전시회 성격 및
특징
문의처
www.iseurope.org (FLOOR PLAN: www.rebooking.org/FX/)
• Audio systems • Building automation • Conferencing • Digital Signage
• Furniture / Mounting systems • Home cinema • Image processing
• Learning systems • Lighting systems • Multimedia control
• Paging and evacuation systems • Rigging / staging Security systems
• Signal distribution / management • Video projection / display
• Wireless technology • other
약 150개국 1,000개사
약 55,000명
Integrated Systems Events
ISE는 전문 A/V와 시스템 통합의 신흥 시장에 대한 유럽 포럼의 필요성을 충족시키기 위해
2004 년부터 개최되어, 동종 산업 뿐만 아니라 네트워킹, 교육 및 기술 혁신에 초점을 맞추어
확실한 연간 산업시장으로 빠르게 성장하고 있습니다.
매년 50,000명이 넘는 참관객을 만나볼 수 있는 유럽 최대의 A/V 및 시스템통합 전시회인
ISE 2015에서 관련 산업의 최신정보 및 바이어들과의 네트워크 형성에 한 발짝 다가서는
기회를 잡으시기 바랍니다.
㈜에이스마케팅 전시컨벤션팀 김정민 부장/ 김윢경 사원
T. 02-541-2988, 070-4348-2027 / F. 02-541-2985
E. jimi@acemarketing.co.kr & kate@acemarketing.co.kr
EXHIBITOR BROCHURE
A joint venture partnership of
Our exhibitors are raving about ISE…
“Congratulations again for another
great show. Year on year, ISE seems to be able to
raise the bar a little higher!”
Damien Weissenburger,
Business Head, Presentation & Communication Group,
Sony
“Where is this going to end? We had a target of talking
to 600 customers over the three days and ended up hitting
the 900 mark. In one word: phenomenal.”
Willem Bok,
Managing Director, BMB Electronic
“I have been present as an exhibitor at lots of events in my
career and ISE 2014 was one of the best in the world. Robe’s
presence there was very successful and the organisation
was perfect”
Jiri Baros, Marketing Manager, Robe Lighting
“ISE 2014 was a great success for us. We were very
pleased with the amount of traffic and, more importantly,
the quality of that traffic.”
Bob Ventresca,
VP Marketing, Thinklogical
Make sure you join them in 2015!
“ISE 2014 was a great show. Our members are
more than satisfied and we are pleased to
increase our activities for ISE 2015!”
Heinz Lux,
CEO, KNX Association
“ISE has demonstrated once again that it is the
key European event for digital signage. We have
already booked additional exhibit space for 2015.”
Arthur Damen,
Chief Marketing Officer, Net Display Systems
“We had a huge amount of interest in our
products and met customers from all over the world.
ISE 2014 brought us many opportunities and we were
proud to be part of this very successful event”
John Knight,
Managing Director EMEA, Unicol
“All indications are that the show was a great success
for us. Our stand was very busy as usual – filled with
dealers from so many countries!”
Brett Stokke,
Communications Director, RTI
Grow your business at ISE 2015
Integrated Systems Europe is the
undisputed global forum for the systems
integration, multimedia content creation,
live events, and home and building
automation communities.
Exhibiting at ISE 2015 will put your
company’s offering in front of thousands
of key decision-makers with the skills and
imagination to grow your business today,
tomorrow and for many years ahead.
Total attendees at ISE 2014:
51,003
A 15% year-on-year increase
An amazing 97% of ISE’s 2014 footprint
was reserved on-site by exhibitors for the
following year.
Share in our success and benefit from our
show marketing by reserving your stand at
ISE 2015 as quickly as possible. Our sales
personnel will treat your inquiry with the
utmost care, while our dedicated operations
team in Amsterdam will be at your disposal
from the moment you book your stand to the
show days themselves, and beyond…
Total number of press at ISE 2014:
479
Or 70% of the total
Strong and sustainable event growth – year after year
When Integrated Systems Europe launched in
2004, the show attracted 120 exhibiting companies
and just under 3,500 attendees. Ten years on, and
the equivalent numbers were over 950 and more
than 50,000.
only that, but the show’s ever-growing roster of
conferences and networking events ensure that
the most important new business connections
and partnership announcements are made in
Amsterdam.
While the growth curves are impressive by any
standards, they do not tell the whole story. At
ISE 2014, almost 3,000 people attended training
sessions from InfoComm International and
CEDIA, presentations at the event’s two showfloor theatres, or Conferences staged before and
during the show.
ISE’s status as the systems integration industry’s
defining international event is confirmed by the
attention it receives from the media. In 2004,
fewer than 20 journalists attended the show. By
2014, this had risen to almost 500, representing
publications from all over the world.
Increasingly, if a major global product launch is
made in any given year in any of ISE’s technology
markets, then that launch takes place at ISE. Not
How ISE has grown since 2004
Attendees
Exhibitors
Floor Space (in m2)
2013:
894
2013:
33.740
2013:
44.151
2008:
484
2008:
22.199
2004:
3489
2004:
120
2008:
18.600
2004:
2.800
Combining the best of commercial and residential building
ISE builds bridges between communities. Many of our attendees work
on both commercial and residential projects, giving exhibitors the
widest-possible range of applications for their technologies.
Residential AND
Commercial markets: 44,4 %
And as well as working on fixed-installation projects, ISE attendees
increasingly serve the meetings, live events and experiential sectors.
Residential only: 6,5%
No B2B show anywhere in the world offers this blend of visitor
interests or competencies.
Commercial only: 49,1 %
Maintaining customer relationships – and making new ones!
ISE prides itself on doing more than simply delivering the same
attendees year after year. In 2014, more than one in four registrants
had never been to ISE before.
Each one of these new attendees represents a new business
opportunity for our exhibitors. Best of all, ISE’s commitment to
investing in marketing means that the organisers are confident they
will deliver a similarly high percentage of newcomers in 2015.
Number of exhibitors at ISE 2014:
952
NEW to the show in 2014: 27,3%
Previous ISE attendees: 72,7%
Net floor space occupied at ISE 2014:
36,036 m
2
Connecting every link in the industry value chain
ISE attendees can be divided into three distinct groups: the core industry channel; adjacent industry channels; and commercial endcustomers of industry products and services.
These three groups can be further sub-divided as follows:
Core AV industry channel
Equipment manufacturers
Product distributors
Audiovisual and technology consultants
Systems integrators
Residential custom installers
Meeting and live-events professionals
Content creators
Adjacent industry channels
Architects
Interior designers
Electrical contractors
Lighting designers
Building design consultants
IT resellers
HVAC engineers
Security installers
Commercial end-customer
markets
Corporate
Education
Hotels, Hospitality & Marine
Government & Military
Museums & Visitor Attractions
Outdoor Advertising
Places of Worship
Retail
Sports
Theatre & Performance Venues
Transport Facilities
Key decision-makers from every link in the industry value chain are
drawn like a magnet to Integrated Systems Europe. Many are buyers in
their own right, while others have influence over purchasing.
Estimated average unique sales
leads generated by ISE 2014
exhibitors:
301
Our buyers are seeking new solutions in every technology sector served
by ISE, while in financial terms, the amount of spend on the show floor
continues to grow in line with attendance. ISE’s growth has not come at
the expense of attendee quality.
Attendees by position in value chain
ISE 2014 attracted a diverse range of buyer and influencer groups,
ensuring that exhibitors are able to reach the people who matter in the
creation, specification, delivery and maintenance of a technology project.
Estimated average unique sales
leads generated each day
of ISE 2014:
31,730
Channel visitors by technologies specified
ISE attendees purchase and/or specify a wide range of audiovisual
and related technologies.
Audio Systems: 64%
Building Automation: 30%
Cables and Connectors: 40%
Consultant: 7%
Systems integrator / installer: 26%
Computing/IT/Networking: 33%
Conferencing and Collaboration: 38%
Content Creation: 13%
Product distributor: 16%
Control, Interfacing, Distribution: 43%
IT dealer / reseller: 9%
Digital Signage: 52%
Furniture, Racks, Caes , Mounts: 27%
LED Screens: 40%
Meetings / live events professional: 6%
Equipment manufacturer: 11%
Lighting Systems: 32%
Multimedia: 44%
Construction industry professional: 8%
Paging and Evacuation: 12%
Presentation Systems: 37%
Content creator or end customer: 17%
Rigging and Staging: 11%
Number of countries sending
attendees to ISE 2014:
143
Security and Life Safety: 13%
Streaming Media: 28%
Video Displays: 49%
Video Projectors: 49%
Wireless Communication: 35%
Attendees
by purchasing authority
ISE attracts genuine
decision-makers whose
choices deliver sales
and value – 90% of our
attendees have
Authorise purchase: 54%
some say
in purchasing.
Recommend purchase: 29%
Influence purchase: 9%
No Influence: 8%
Attendees by spending power
Despite its
enormous growth,
ISE has not diluted
the quality of its
attendance – our
visitors represent
a bigger total
budget for digital
technology
projects than ever.
€500.000-1 million: 13%
€1-5 million: 20%
€100.000-500.000: 17%
€5-10 million: 7%
More than €10 million: 9%
Less than €10.000: 13%
€50.000-100.000: 10%
€10.000-50.000: 11%
Channel visitors by markets served
End-customer visitor by market sector
ISE attendees serve a huge range of end-customer market segments, placing
exhibitors’ products and solutions wherever they have an application.
ISE’s end-customers come from every kind of market vertical,
representing both commercial and government-funded facilities.
Cinema: 16%
Bars, Restaurants & Nightclubs: 38%
Command & Control Rooms: 36%
Corporate Meeting & Presentation Rooms: 58%
Education Facilities: 48%
Content Creation: 17%
Corporate: 23%
Education: 29%
Home Automation: 29%
Hotels, Hospitality & Marine: 16%
Home Cinema & Entertainment: 33%
Government & Military: 18%
Hotels & Resorts: 51%
Marine Installation: 15%
Meetings & Live Events: 34%
Information Technology: 27%
Meetings & Live Events: 28%
Museums & Visitor Attractions: 12%
Museums & Visitor Attractions: 39%
Outdoor Advertising: 11%
Outdoor Advertising: 22%
Places of Worhsip: 21%
Retail: 32%
Places of Worship: 4%
Retail: 14%
Sports: 29%
Sports: 6%
Theatres & Performance Venues: 34%
Theatres & Performance Venues: 19%
Transport Facilities: 16%
Transport Facilitites: 4%
A European show – serving a global market
While ISE has an unmistakably European
feel, the event has global importance with
high-level visitors attending from all five
continents.
Number of scheduled destinations
served by Amsterdam Schiphol
airport:
317
ISE 2014 attracted attendees from 143
countries – a new record for the show and
more than any other event in the industry
calendar.
Number of European cities
with direct train connections to
Amsterdam:
78
ISE’s Amsterdam location is easily reached
by air from hundreds of cities all over the
world, while its excellent road and rail
links also make it the perfect ‘short-hop’
destination from markets closer to home.
Number of people living within
200km (125 miles) of Amsterdam:
over 35 million
Attendees by country
Albania.....................
30
Estonia.....................
92
Jordan......................
54
Oman.......................
13
Taiwan.....................
239
Australia..................
64
Finland.....................
411
Kazakhstan..............
56
Poland......................
830
Thailand...................
57
Austria.....................
545
France.....................
2510
Korea Rep................
543
Portugal...................
303
Tunisia.....................
39
Azerbaijan................
32
Germany..................
6405
Kuwait......................
55
Qatar........................
65
Turkey......................
669
Belarus....................
52
Greece.....................
180
Latvia.......................
94
Romania..................
196
Ukraine....................
171
Belgium...................
3111
Hong Kong...............
118
Lebanon...................
90
Russia......................
1057
UAE..........................
278
Brazil.......................
67
Hungary...................
314
Lithuania..................
66
Saudi Arabia............
142
UK............................
6602
Bulgaria...................
72
Iceland.....................
28
Luxembourg............
115
Serbia......................
94
USA..........................
1407
Canada.....................
142
India.........................
211
Malaysia...................
37
Singapore................
74
Others......................
1547
China........................
914
Indonesia.................
25
Malta........................
40
Slovakia...................
159
Croatia.....................
86
Iran..........................
34
Mexico......................
20
Slovenia...................
101
Cyprus......................
60
Ireland.....................
271
Morocco...................
88
South Africa.............
143
Czech Rep................
414
Israel........................
423
Netherlands............ 12335
Spain........................
1143
Denmark..................
875
Italy..........................
2061
Nigeria.....................
84
Sweden....................
785
Egypt........................
60
Japan.......................
223
Norway....................
857
Switzerland..............
1000
Total...................
51003
Competitive pricing and flexible
stand-build possibilities
Integrated Systems Europe offers companies a
range of stand-space options: space only, shell
scheme and modular stand design.
2500
2500
300
Since space is limited, potential new
exhibitors are urged to contact their sales
representative as soon as possible.
300
The rates payable depend on whether or not
the company is a member of one of ISE’s
owning not-for-profit associations, CEDIA and
InfoComm International.
Should you require any further information,
please do not hesitate to contact us.
Shell Scheme A: € 80 /m2 + space cost*
Standard rates:
Shell schemes:
Members of CEDIA or InfoComm International:
€ 355 /m2 (raw space only)*
Non-Members: € 380 /m2 (raw space only)*
Shell Scheme A includes:
*All prices are excluding 21% VAT.
VAT may or may not be applicable depending on your company VAT
status.
• White system wall elements 100 x 250 cm (wide x high) in aluminum frame
• Fascia board in aluminum frame, 30 cm high
• Carpeted floor, carpet tiles (50 x 50 cm) colour to be determined
• 1 fascia text max. 25 characters
• 3 spotlights 120 W on 1 rail per 9 sqm
• 1 wall socket 2,000 W including main connection and consumption
• General stand cleaning each morning
• Listing on the show website
• Free entry in the event guide and exhibitor index listing
Shell Scheme B: € 90 /m2 + space cost*
Shell Scheme B includes all of the above
as well as:
• Furniture: 4 chairs, 1 table and
1 literature rack
*All prices are excluding 21% VAT.
VAT may or may not be applicable depending on your company VAT
status.
Sales contacts
Germany, Austria, Switzerland, Italy,
Spain, Portugal, Greece, Turkey,
Eastern Europe
Mr. Thomas Haeger
ISE Sales Director
Integrated Systems Events
Gutenbergring 67a
D-22848 Norderstedt, Germany
T: +49 40 6466 6060
F: +49 40 6466 6062
C: +49 176 1199 1000
E: thaeger@iseurope.org
China
Ms. Mann Liang
Baobab Tree Event Management
Company Limited
Room 402-6, 4/F, North Tower, Suntec
Plaza,
No. 197, North Guangzhou Avenue,
Yue Xiu District, China. PC. 510620
T: +86 20-8765 8975
F: +86 20-8765 5805
C: +86 138 261 65914
E: mann.liang@baobab-tree-event.com
Hong Kong
Mr. Felix Tsang
Senior Sales Manager
Baobab Tree Event Management
Company Limited
Rm. 1802, 18/F Bangkok Bank Building,
No. 18 Bonham Strand West,
Sheung Wan, Hong Kong
T: +852-3520 3638
F: +852-3520 3618
HK C: +852-9125 5543
China C: +86-147 1647 7637
E: felix.tsang@baobab-tree-event.com
United Kingdom, Ireland, Benelux,
Scandinavia, France
Mr. Ian Morrish,
ISE Sales Manager
Integrated Systems Events
57, Durleston Park Drive
Great Bookham
Surrey, KT23 4AJ
United Kingdom
T: +44 1372 454366
F: +44 1372 453199
C: +44 7768 398007
E: imorrish@iseurope.org
South Korea
Ms. Sunny Kim
ACE Marketing Inc., Team Manager
Exhibition Convention Business Team
5F Dabkok blddg., 511-1, Sinsa-dong
Gangnam-gu, Seoul, Korea
T: +82 2 541 2984
F: +82 2 541 2985
C: +82 10 6225 9016
E: sunny@acemarketing.co.kr
Taiwan
Ms. Jie Tsai
Sales Manager
ACE Forum Inc.
10F-1, No. 180, Sec.4, Nanjing E. Rd.
Taipei 10553, Taiwan, R.O.C.
T: +886 2 2570 6960 ext. 302
F: +886 2 2570 2305
E: jie@aceforum.com.tw
Organised by
Integrated Systems Events
Barbara Strozzilaan 201, 1083 HN Amsterdam, The Netherlands
t: +31 20 240 24 20 f: +31 20 240 24 25 e: office@iseurope.org
United States, Canada, Latin America and
other countries as well as sales regarding
Integrated Systems Russia
Ms. Elisabeth Kondakow
International Exhibitions Sales Manager
Integrated Systems Events
C / El Fielat, 2, P.53
46920 Valencia, Spain
T: +34 963 322774
F: +31 20 2402425
C: +34 60 6060452
USA: +1 (703) 277-6758
E: ekondakow@iseurope.org
Integrated Systems Europe is a joint venture
of CEDIA and InfoComm International®
CEDIA is an international trade association of companies that specialise in designing and installing electronic systems for the home. The association was founded
in September 1989 and has more than 3,500 member companies worldwide.
CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialised field. Member classifications include
residential Electronic Systems Professionals, Trade Suppliers, Professional Services and Affiliates.
CEDIA is a not-for-profit association with offices in the UK, the USA and Australia.
CEDIA Region 1 represents the UK, Europe, the CIS, the Middle East, Africa, India
and Pakistan, and is run from CEDIA’s UK office.
For more information on CEDIA, visit: www.cedia.org or www.cedia.co.uk
InfoComm International® is the international trade association representing the
professional audiovisual and information communications industries.
Established in 1939, InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants,
programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries.
InfoComm International is the leading resource for AV standards, market research
and news. Its training, certification and education programmes set a standard
of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers
worldwide. InfoComm also produces trade shows in Europe, Latin America, the
Middle East and Asia.
Additional information is available at www.infocomm.org
www.iseurope.org