The Arlberg brand and a magical Lech

Issue 33
February 2015
The Arlberg brand and
a magical Lech
Burg timer
Meisterstrasse – the finest craftsmanship
Visiting Lech Zürs
31 January – 7 February
Torch-lit walk, Zürs
4 February, 18:30
Practice slopes, Zürs
Freeride safety camp
8 February, 8:45
Zürs car park, Trittkopf
Torch-lit walk, Lech
10 February, 21:30
Schlegelkopf valley station
Gala concert, Lech traditional band
13 February, 21:00
Burg Vital Hotel, Oberlech
Children’s carnival in Zürs
16 February
Ice rink
Children’s carnival in Lech
17 February
Children’s ski school
www.burghotel-lech.com
What has made the Arlberg such an internationally renowned brand? An
exhibition at the Huber Hus in Lech, in Schröcken and in St.Anton traces how
the Arlberg came to be an internationally renowned brand.
What springs to mind when you hear the
word Arlberg? Probably snow, magnificent
pistes, skiing and winter sports. Lech. Zürs.
St.Anton. It probably does not occur to
people that the Arlberg was originally ‘only’
a mountain pass. The Arlberg was originally
a difficult and dangerous passage associated
with great exertion and a fear of avalanches
and landslides.
Magical Lech
The ‘Arlberg. Pass. Region. Brand’ exhibition is distributed over three towns – Lech,
St.Anton and Stuben – and explores the
issue of how the international Arlberg brand
developed and what its key messages are. At
the Huber Hus in Lech, everything revolves
around the magical ski resort which attracts
celebrities from all over the world.
The birthplace of Alpine skiing
This region has succeeded in establishing itself as a brand both nationally and
internationally and this is all thanks to
winter sports. The Arlberg name has spread
across the world due to the skiing technique
developed here and known globally as the
‘Arlberg technique’ and the ‘Arlberg school’
which is a learning method used in skiing
lessons.
‘Snow White’ on the Arlberg
The face of the region has changed over the
decades. During the inter-war years and
after 1945 in particular, farming villages
began to develop quickly to become the
centres of tourism they are today. Their
reputation was then transported across the
world through the successes of various ski
racers. Today the Arlberg is an internationally renowned brand associated with images
of snow-white landscapes, an endless array
of fun on the pistes and all kinds of winter
sports. Lech is still a magical place which,
despite its international focus, remains a
fairy-tale ‘Snow White’, transporting guests
into a winter wonderland.
Exhibition
The exhibition at the Huber Hus will
run until 3 October 2015 and is open on
Tuesdays, Thursdays and Sundays from
15:00 to 18:00.
ISSue 33 | February 2015
Top quality white wine from Wachau
in our wine cellar
The name Jamek and its vineyard in Wachau represent the renaissance of Austrian wine-growing culture with
their natural dry white wines. The lightness, fruitiness and depth of the Jamek wines cannot fail to set pulses
racing. We stock these top quality white wines in our wine cellar which contains around 50,000 bottles of the
best red and white wines from all over the world.
Visitors to the Restaurant Jamek in Wachau
in Lower Austria can sit on the terrace
and look across the impressive vineyards
towards the Danube. They will then immediately understand why these Riesling,
Grüner Veltliner and Weissburgunder wines
exude such an unrivalled natural and heartwarming vibe. Here a love of nature is
paired with the art of wine-growing.
Our hotel houses some of the very best
bottles of these exquisite wines in its wine
cellar. Our sommeliers advise guests in
their choice of wine and understand that
the Jamek vineyard has been in existence
since 1910, becoming a pioneer in Wachau
wine-growing after the Second World War.
With its ideas, Jamek is the godfather of
the Vinea Wachau Nobilis Districtus and is
deemed to be the doyen of Wachau.
Hand-crafted and natural
The grapes are carefully and selectively
harvested by hand and are then fermented
in a stainless steel container using the vineyard’s own yeast until the fermentation
process comes to a natural halt. The wines
are heavily influenced by the terroir and are
processed further in a large wooden cask.
These wines are classified as Steinfeder®,
Federspiel® and Smaragd® wines.
Numerous awards
This vineyard has received numerous
national and international awards. The
family business has been managed by
Jamek’s daughter Jutta and her son-in-law
Hans Altmann since 1996. The vineyard
extends over 25 hectares of land, 85 % of
which is dedicated to white wine varieties,
primarily Grüner Veltliner and Rheinriesling. The annual production is 225,000
bottles. The best-known wines are the
Grüner Veltliner from Achleiten and the
Rheinriesling Klaus.
The Burg Hotel houses over 50,000 bottles
of wine from all over the world and focuses in particular on Austrian wines. At
the annual young wine-growers’ gathering
at the end of June, our hotel will be offering up-and-coming young winegrowers
the opportunity to present their wines to
an expert audience.
The Burg introduces its wines
We are presenting some of the wines
from our wine cellar in each winter
edition of the Burg News. In this issue,
we are introducing the wines from
the Jamek vineyard. These exquisite
wines from Wachau are among the
best of Austria’s wines. We are looking
forward to presenting some more
culinary treats and specialities here in
the future. And of course, these wines
are featured on our wine list.
Burg hotel | Lech am Arlberg
Attractive partner membership
at Lech Golf Club
Get on familiar terms with the marmots etc. and become a member of the Lech Golf Club. The attractive
partner membership option enables our guests to enjoy a relaxing round of golf any time at the heart of this
breath-taking natural landscape.
One more of the holes might be already
taken. But from 2016, the original natural
landscapes of the Arlberg will be inviting
golf enthusiasts to familiarise themselves
with the wild and romantic landscapes.
Membership of the Lech Golf Club entitles
golfers to play on the 9-hole course in Lech
– Zug and the 18-hole course in Bludenz –
Braz. Discounts are also offered at all of the
golf courses in Vorarlberg. Full membership
includes handicap management, training for
children and young people and as a one off
in 2015, a free golf proficiency course.
The golf course will open in summer 2016.
For more information, see:
www.golf-arlberg.at
DER NEUE GOLFPLATZ
IN LECH/ZUG. AB SOMMER 2016
The new golf course in Lech/Zug opening in summer 2016
www.golf-arlberg.at
Möglicherweise ist das eine
oder andere Loch schon besetzt.
BURG Golf Trophy 2015
This year, the BURG Golf Trophy will
again feature as one of the region’s
best tournaments. From 11 to 18 July,
golf enthusiasts can put their skills to
the test at one of the region’s most
beautiful golf courses at the heart of
this unforgettable Alpine panorama.
Our golfing holiday also offers
relaxation and quality cuisine in
addition to golf. Those who wish can
set off on a guided walk, enjoy a
hearty breakfast at the Kriegeralpe,
set their souls free in our well-being
area or savour a day on Lake
Constance aboard the White Star
yacht.
Maybe one or two holes
are already taken.
Attractive partner membership
The partner membership option is available
to anyone residing min. 100 km away. It
does not include an ÖGV or handicap
management. Construction work at Lech
Golf Course will be completed in spring and
then the maintenance work will begin.
Find out more about the detailed
programme at reception or in our new
summer brochure.
23894_GCL_Lechtourismus_DIN_poster rz.indd 1
18.09.14 14:35
Our Kässpätzle from grandmother’s kitchen
What could be better after a long walk or day in the snow than enjoying one of Vorarlberg’s most traditional
dishes – Kässpätzle. The BURG would like to invite its guests to learn to cook and enjoy this traditional dish
during a ‘Kässpätzle’ cookery course at the Kriegeralpe in summer.
Kässpätzle is one of the Arlberg’s most
traditional dishes. This hearty dish is often
known as ‘Käsknöpfle’ and is a dish made
from pasta flour, eggs, water, salt, a fresh
grated cheese mix and roasted onions.
Kässpätzle cookery course at
the Kriegeralpe
Why look further afield when good things
are so close at hand… and this also applies
to cuisine. And particularly where Kässpätzle
is concerned. This dish is simply good food
which never goes out of fashion.
Guests can learn first-hand how to make this
dish the way grandma does at the Kriegeralpe this summer. Each Thursday, hotelier
Gerhard Lucian demonstrates how his
grandma used to cook this traditional dish.
And he serves guests his fresh potato salad.
Snapshots
Magnificent sunshine
at the Weisser Ring
Magnificent sunshine, the optimal race conditions and numerous onlookers – this year’s
‘WEISSER RING’ race on 18 January was a
great success. And guests were able to follow
the race from the Burg terrace.
Winter movers –
on the go in the snow
Snow-covered paths and slopes, white
fir trees – the 40 km network of winter
footpaths around Lech Zürs leads through
a unique winter landscape. Savour the
tranquillity and enjoy nature away from the
pistes. Information available at reception.
Among friends
Meet and greet or simply among friends.
After enjoying the pistes, guests can enjoy
the best cuisine and exceptional wines
on our terrace accompanied by imposing
views of our mountains.
You can also visit us on Facebook:
www.facebook.com/BurgLech
www.facebook.com/BurgHotelBar
www.facebook.com/Kriegeralpe
Familie Lucian | Burg Hotel | Oberlech 266 | 6764 Lech am Arlberg | Austria
Tel +43 (0)5583 2291-0 | Fax -12 | info@burghotel-lech.com | www.burghotel-lech.com