1. No category

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S o l u t i o n s
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AT#A#GLANCEWHY$NOW?$$
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2 0 1 5
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TODAY’S$DYNAMIC$BUSINESS
!
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Today’s( business(
climate( requires( greater( focus( on( constant( re
About&Us& !
company’s(strategy(to(achieve(their(desired(vision.(
!
#
! Management#
Corporate(Strategy
The# Investment#
Institute# is# delighted# to# announce# that# we# are# now# offering#
!
Strategic#Consulting#from#Brand#Development#to#Strategic#Marketing#through#IMI’s#Customized#
!
A$firm’s$strategy$is$an$on@going$exercise$to$refine$and$articulate$the$vision$o
Solutions#practice,#headed#by#Brooke#Farley#and#Charlotte#Luer.##For#34#years,#our#clients#have#
!
future$ market$ and$ competitiveness.$ $ The$ firm$ must$ continually$ identify$ t
relied#on#our#insights#and#independent#thought#analysis,#backed#by#our#program#research,#data#
!
needed$to$support$that$vision.$$In$order$to$do$so,$one$must$carry$out$a$proce
and# forecasts# within#
our# events.#
# Members# of# IMI# and# our# clients# include:# financial# service#
!
decide$on$the$marketing$programs$needed$to$support$that$vision$and$build$
companies,#Family#Offices,#Public/Private#Pensions,#consultants,#advisors#and#Endowments#and#
!
that$ goal.$ It$ must$ be$ appropriate$ for$ the$ culture$ of$ the$ corporation$ a
Brooke& Farley&
has$
been$
industry$ for$
25$ years.$ She$ spent$
a$ leader#within#
number$ of$ years$
! in$ the$ investment$
Foundations.# #This#department#will#
capitalize#
on#over$
IMI’s#reputation#as#a#
brand#
the# wit
characteristics$of$the$industry$in$which$it$competes.$New$capabilities$may$be
! leading$ research$
McKinsey$
&$ Company,$ a$
and$oconsulting$
Fortune$to$
100$
companies$
and$ Wa
institutional#financial#community.###Since#1981,#IMI#has#been#a#trusted#educational/research#firm#
into$ the$
rganization,$organization$
providing$ the$to$flexibility$
respond$
–$ to$ anticipate
!
R$WORK$PROCESS
EXECUTIVE$BIOGRAPHIES
!
!!
!
!!
!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!IMI’S!CUSTOMIZED!SOLUTIONS!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!IMI’S!CUSTOMIZED!SOLUTIONS!
!
!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!IMI’S!CUSTOMIZED!SOLUTIONS!
IMI’S CUSTOMIZED SOLUTIONS
!!
!
PRACTICE
!
!
CUSTOMIZED!MANAGEMENT!DEVELOPMENT!
CUSTOMIZED!MANAGEMENT!DEVELOPMENT!
!
!
CUSTOMIZED!MANAGEMENT!DEVELOPMENT!
!"Organization"
""
""
""
""
""
""
!"Personnel"Policies"
!"Organization"
!"Personnel"Policies"
!
!"Succession""
""
""
""
""
""
""
!"Management"Development"
!"Succession""
!"Management"Development"
!"Organization"
"
"
"
"
"
"
!"Personnel"Policies"
!"Compensation"
"
"
"
"
"
"
!"Competitiveness"
!"Compensation" "
"
"
"
"
"
!"Competitiveness"
Customized
Management
Development
!"Succession""
"
"
"
"
"
"
!"Management"Development"
""
!! !"Compensation"
"
" Organization
"
"
" Personnel
"
!"Competitiveness"
Policies
CUSTOMIZED!PRODUCT!DEVELOPMENT!
Succession
Management Development
CUSTOMIZED!PRODUCT!DEVELOPMENT!
"
CompensationCompetitiveness
!
!
!
!"Domestic/International""
""
""
""
""
!"Defined"Benefit"
!"Domestic/International""
!"Defined"Benefit"
CUSTOMIZED!PRODUCT!DEVELOPMENT!
Customized
Product
Development
!"Traditional/Alternative"Assets""
"
"
"
!"Defined"Contribution"
!"Traditional/Alternative"Assets""
"
"
"
!"Defined"Contribution"
!
""
Domestic/International
!"Domestic/International""
"
"
" Defined
" Benefit
!"Defined"Benefit"
!! Traditional/Alternative Assets
Defined Contribution
!"Traditional/Alternative"Assets""
"
"
"
!"Defined"Contribution"
CUSTOMIZED!MARKETING!
CUSTOMIZED!MARKETING!
"
""
Marketing
!
!"Brand"Awareness""
" "Customized
!"Brand"Loyalty"
""
!"Brand"Management"
!"Brand"Awareness""
!"Brand"Loyalty"
!"Brand"Management"
!"Global"Market"
"
"
!"Domestic"Market"
CUSTOMIZED!MARKETING!
!"Global"Market"
" Management
"
!"Domestic"Market"
Brand
Brand Loyalty !"Strategic"Marketing"
"
!"Target"Marketing""
!"Measurement"
"
!"Strategic"Marketing"
" Market
!"Target"Marketing""
!"Measurement"
Global
Domestic Market
!"Sales"Development"
"
!"Client"Services"
"
!"Measurement"
Strategic
Marketing
Target
Marketing
!"Brand"Awareness""
!"Sales"Development""
" !"Brand"Loyalty"
!"Client"Services"" " !"Brand"Management"
!"Measurement"
" Sales Development
Client Services
!"Global"Market"
"
"
!"Domestic"Market"
"
CUSTOMIZED!CRISIS!MANAGEMENT!
CUSTOMIZED!CRISIS!MANAGEMENT!
!"Strategic"Marketing"
"Customized
!"Target"Marketing""
!"Measurement"
Crisis Management
!
!
!"Sales"Development"
!"Measurement"
5!Organization"
" "
" !"Client"Services"
!"Implementation"" "
!"Measurement"
5!Organization"
"
"
!"Implementation"
"
!"Measurement"
Organization
Implementation
Measurement
"
CUSTOMIZED!CRISIS!MANAGEMENT!
!
!
!
5!Organization"
"
"
!"Implementation" "
!"Measurement"
!
!
AT A GLANCE
AT#A#GLANCE
!
!
!
About Us
About&Us&
The
Investment Management Institute is delighted to announce that we are now offering Strategic
Consulting
from Brand Development to Strategic Marketing through IMI’s Customized Solutions
#
practice,
headed
byManagement#
Brooke FarleyInstitute#
and Charlotte
Luer. Our
rely on
ourwe#
insights
and offering#
The# Investment#
is# delighted#
to#clients
announce#
that#
are# now#
independent
thought analysis, backed by our program research, data and forecasts within our
Strategic#Consulting#from#Brand#Development#to#Strategic#Marketing#through#IMI’s#Customized#
events. Members of IMI and our clients include: Financial Service Companies, Family Offices,
Solutions#practice,#headed#by#Brooke#Farley#and#Charlotte#Luer.##For#34#years,#our#clients#have#
Public/Private Pensions, Consultants, Advisors and Endowments and Foundations. This
relied#on#our#insights#and#independent#thought#analysis,#backed#by#our#program#research,#data#
department will capitalize on IMI’s reputation as a brand leader within the institutional financial
and# forecasts#
our#
events.#
Members#
of# IMI# and# our#firm
clients#
include:#
financial# service#
community.
Sincewithin#
1981, IMI
has
been a#trusted
educational/research
providing
cutting-edge
companies,#Family#Offices,#Public/Private#Pensions,#consultants,#advisors#and#Endowments#and#
market
research and trend-setting events, forums and roundtables. Annually, more than 2000
Foundations.#
#This#department#will#
capitalize# on# IMI’s#reputation#as#a# brand# leader#within# the#
Institutions
attend
these gatherings.
institutional#financial#community.###Since#1981,#IMI#has#been#a#trusted#educational/research#firm#
providing#
cuttingRedge# market# research# and# trendRsetting# events,# forums# and# roundtables.###
Who
We Are
Annually,#more#than#2000#Institutions#attend#these#gatherings.#
The
# team is led by two industry executives with over 50 years experience, who are now associated
with IMI – a leader for over 30 years in the Institutional Investment community. This unique
Who&We&Are&
collaboration allows clients to receive strategic consulting in the Traditional and Alternative Asset
&
space,
including Organization, Branding, IT, and Marketing.
The#team#is# led# by#mediaRsavvy# financial# marketing#industry# experts.#With# backgrounds# in#the#
Alternative/Traditional# asset# space,# we# specialize# in:# strategic# consulting,# branding,# IT,# market#
positioning#and#financial#marketing,#as#well#as#hosting#educational#events.#
What
We Do
#
We
advise and assist clients in effectively structuring vehicles/programs designed to meet the
What&We&Do&
demands
of their target channels, and then implement the work required to reach those goals.
&
We# advise#and#assist# clients# in#effectively#structuring# vehicles/programs# designed#to# meet# the#
Focus
demands#of#their#target#channels,#and#then#implement#the#work#required#to#reach#those#goals.###
#
To work for a select few clients who serve the institutional community and help them achieve
Focus##success.
financial
#
To#work#for#a#select#few#clients#who#serve#the#institutional#community#and#help#them#achieve#
financial#success.#
#
!
!
!
!
WHY NOW?
WHY$NOW?$$
TODAY’S$DYNAMIC$BUSINESS$CLIMATE
Today’s dynamic business climate requires greater focus on constant
Today’s(of
business(
climate( requires(
focus(their
on( constant(
refining
the company’s
strategygreater(
to achieve
desiredrefining(
vision. of( the(
company’s(strategy(to(achieve(their(desired(vision.(
Corporate Strategy
Corporate(Strategy
A firm’s strategy is an on-going exercise to refine and articulate the vision of the company’s
A$firm’s$strategy$is$an$on@going$exercise$to$refine$and$articulate$the$vision$of$the$company’s$
future market and competitiveness. The firm must continually identify the components needed
future$ market$ and$ competitiveness.$ $ The$ firm$ must$ continually$ identify$ the$ components$
to support that vision. In order to do so, one must carry out a process of analysis to decide on
needed$to$support$that$vision.$$In$order$to$do$so,$one$must$carry$out$a$process$of$analysis$to$
the marketing programs needed to support that vision and build and prepare for that goal. It
decide$on$the$marketing$programs$needed$to$support$that$vision$and$build$and$prepare$for$
must
be appropriate for the culture of the corporation and the specific characteristics of the
that$ goal.$
It$ must$
be$ appropriate$
for$ the$ may
culture$
of$ the$ to
corporation$
and$organization,
the$ specific$
industry
in which
it competes.
New capabilities
be needed
build into the
characteristics$of$the$industry$in$which$it$competes.$New$capabilities$may$be$needed$to$build$
providing
the flexibility to respond – to anticipate future threats and/or opportunities. Strategies
into$ brands.
the$ organization,$
providing$ give
the$ flexibility$
to$ respond$
–$ to$
anticipate$
threats$
beget
You must continually
new perspectives
to look
at your
brand.future$
We take
you
through
a rigorous and extensive review, internally conducting on-site visits and externally in the
and/or$opportunities.$$$Strategies$beget$brands.$You$must$continually$give$new$perspectives$
marketplace
which
you compete.
to$ look$ at$ in
your$
brand.$
We$ take$ you$ through$ a$ rigorous$ and$ extensive$ review,$ internally$
conducting$on@site$visits$and$externally$in$the$marketplace$in$which$you$compete.$
Greater Competition
Greater(Competition
Increased competition for market share from new and existing firms requires a strong marketing
commitment.
We constantly
brand’s
within
the firms$
marketplace
anda$ make
Increased$ competition$
for$monitor
market$your
share$
from$ position
new$ and$
existing$
requires$
strong$
recommendations
based on industry
activity.
marketing$ commitment.$
We$ constantly$
monitor$ your$ brand’s$ position$ within$ the$
marketplace$and$make$recommendations$based$on$industry$activity.$
Reputation
Reputation
Today’s leading companies need to solidify their reputation as credible, trusted industry leaders.
Today’s$ leading$
companies$
need$of
to$your
solidify$
their$ reputation$
as$ credible,$
trusted$
industry$
Reputation
determines
the success
business.
We work long-term
to help
you develop
leaders.$Reputation$determines$the$success$of$your$business.$We$work$long@term$to$help$you$
and
solidify a strong reputation and to mitigate times of unexpected crisis or unforeseen events.
develop$ and$ solidify$ a$ strong$ reputation$ and$ to$ mitigate$ times$ of$ unexpected$ crisis$ or$
unforeseen$events.$
$
$
!
!
!
!
COMPETITIVE ADVANTAGE
COMPETITIVE)ADVANTAGE
!
Experience
Experience
Management Consulting professionals with a proven track record of generating results.
Consulting)professionals)with)a)proven)track)record)of)generating)results.)))
Research & Analysis
Research-&-Analysis
IMI’s programs are based on research and analysis of the client’s objectives, outside perceptions,
- competitive reviews and positioning. Most importantly, the Customized Solutions team will have
access to IMI’s specialized industry research (conducted on an on-going basis) and its published
Our)programs)are)based)on)research)and)analysis)of)the)client’s)objectives,)outside)perceptions,)
industry trends/overviews, directories, white papers and guides.
competitive)reviews)and)positioning.)Most)importantly,)the)Customized)Solutions)team)will)have)
access)to)IMI’s)specialized)industry)research)(conducted)on)an)onKgoing)basis))and)its)published)
Customized Programs
industry)trends/overviews,)directories,)white)papers)and)guides.)
)
Programs are based on the idea that great results can be obtained at cost-effective fee levels by
Customized-Programsworking smarter and harder. (See Exhibit 1)
)
Programs)are)based)on)the)idea)that)great)results)can)be)obtained)at)costKeffective)fee)levels)by)
working)smarter)and)harder.)(See)Exhibit)1))
)
!
!
!
!
WHAT SETS US APART?
EXECUTIVE$BIOGRAPHIES
Brooke& Farley&
has$ been$Investor
in$ the$ investment$
Institutional
Forumsindustry$ for$ over$ 25$ years.$ She$ spent$ a$ number$ of$ years$ with$
McKinsey$ &$ Company,$ a$ leading$ research$ and$ consulting$ organization$ to$ Fortune$ 100$ companies$ and$ Wall$
Since
1981 IMIskills$
has were$
been educating
Institutional
Investors
on Asset
this where$ she$
Street.$ Her$
leadership$
fully$ utilized$
during$ her$
affiliation$
with$Management.
McKinsey$ &$During
Company$
time more with$
than 50,000
financial
havemanagement$
participated inlevel.$
IMI Executive
Forums,assignments$
worked$ exclusively$
various$senior
clients$
at$ the$officers
executive$
Her$ extensive$
Roundtables
and
Workshops.
These
cutting-edge
educational
gatherings
have
included$ strategic$ management,$ organization$ and$ leadership.$ Brooke$ also$ has$ extensive$enabled
management$ and$
participants to understand various investment opportunities in both managing and fulfilling their
research$experience$with$Mitchell$Hutchins/Paine$Webber,$working$in$consulting$and$portfolio$management$
investment objectives.
activities$ and$ has$ worked$ with$ asset$ managers$ in$ raising$ capital$ for$ private$ equity,$ mezzanine,$ and$ growth$
equity$firms.$Brooke$holds$a$B.A.$degree$from$Manhattanville$College$with$honors$and$a$Master’s$degree$in$
Topics include:
International$
Business/International$ Relations$ from$ the$ School$ of$ International$ &$ Public$ Affairs$ at$ Columbia$
University.$ • Global Risk Management
• Asset Allocation to complement Investment Policy
• Liquidity Enhancement for protecting Liability stream
$
• Quantitative tools to distribute and minimize risk
• Incorporating
alternatives
to enhance
Charlotte& Luer&
has$ 25+$ years$
of$ experience$
in$Portfolio
financial$returns
marketing,$ branding$ strategy$ and$ consulting.$ Her$
•
Hedge
funds
to
capture
downside
risk
expertise$includes$educational$and$thought$leadership$roles$and$expansive,$onRgoing$marketing$campaigns$for$
hedging
in a low interest
rate
environment
Fortune$ 500$• Inflation
companies,$
multiRbillion$
dollar$
hedge$
funds,$ private$ equity$ funds,$ trust$ companies,$ asset$
• Partnering with Asset Managers
management$firms,$banks$and$family$offices.$Her$consulting$work$on$behalf$of$multiRfamily$offices$and$other$
• Working with Consultants to meet the challenges of a risky and complex market
high$ profile$ financial$ industry$ clients$ has$ led$ to$ significant$ revenue$ growth$ and$ earned$ her$ a$ high$ level$ of$
respect$in$the$financial$services$industry.$She$earned$a$B.S.$in$Journalism$and$an$M.A.$in$Communications,$both$
with$ Honors,$ at$ the$ University$ of$ Florida.$ She$ is$ an$ accredited$ member$ of$ the$ Public$ Relations$ Society$ of$
America$ and$ is$ a$ member$ of$ the$ New$ York$ Junior$ League,$ The$ League$ Club$ of$ Naples$ and$ Greater$ Naples$
Leadership.$
!
!
!
WHAT SETS US APART?
OUR$WORK$PROCESS
Consultant Retreats
Since 1985, IMI has hosted leading Institutional Consultant firms at private
retreats. The focus has been to educate the management including Principals,
Directors and Senior Consultants on growing and managing their firms.
These intense forums are designed to enable the firms to compete in a
Global Consultant environment.
Topics include:
• Serving the clients to build loyalty
• Educating clients on new investment thinking
• Inflation hedging strategies
• Meeting Pension Fund liabilities
• Client servicing techniques for enhancing relationships
• Asset Allocation to minimize risk
• Active versus Passive Risk Management
• Competing in the ever-expanding Global market
• Incentivizing and retaining key management
• Consultant Merger & Acquisition opportunities
!
!
!
THE TEAM
OUR$TEAM
!
!
!
We are experienced veterans in the financial services industry.
We$are$experienced$veterans$in$the$financial$services$industry.!
IMI’s
Unique Selling Propositions:
• The team has an exceptional pedigree that offers breadth and depth of experience in the financial
services industry, including alternative investments.
• Proven ability to create clear, concise and thoughtful ideas that will convey a firm’s best messaging
OUR$UNIQUE$SELLING$PROPOSITIONS:$
and competitive edge as well as attract prospective clients/business.
•
Our$team$has$an$exceptional$pedigree$that$offers$breadth$and$depth$of$experience$in$the$
• Sound practices in the areas of research, finance, branding and crisis management, result from our
financial$services$industry,$including$alternative$investments.$
long established
foundation within the financial services industry. Our reputation for conducting and
$
publishing detailed monthly newsletters, research analysis, and newswires pertaining to industry
• Proven$ability$to$create$clear,$concise$and$thoughtful$ideas$that$will$convey$a$firm’s$best$
developments,
economic trends and the legal consequences affecting investment management,
provides
IMI with a unique edge.
messaging$and$competitive$edge$as$well$as$attract$prospective$clients/business.$
•
$
Sound$practices$in$the$areas$of$research,$finance,$branding$and$crisis$management,$result$
from$ our$ long$ established$ foundation$ within$ the$ financial$ services$ industry.$ $ Our$
reputation$for$conducting$and$publishing$detailed$weekly$newsletters,$research$analysis,$
and$ newswires$ pertaining$ to$ industry$ developments,$ economic$ trends$ and$ the$ legal$
consequences$affecting$investment$management,$provides$IMI$with$a$unique$edge.$
!
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!
RESEARCH & DUE DILIGENCE EXPERTISE
RESEARCH'&'DUE'DILIGENCE'EXPERTISE
Thought Leadership White Papers
Thought'Leadership'White'Papers'
White papers can play an important part in the overall marketing plan. To begin, we know
White'papers'can'play'an'important'part'in'the'overall'marketing'plan.'To'begin,'we'know'that'
that before gatekeepers open the door and clients give you money, they must buy your ideas,
before'
gatekeepers'
open'
and'
you'marketplace,
money,' they'
must'
your' ideas,'
pedigree,
experience,
andthe'
firmdoor'
vision.
In clients'
today’s give'
crowded
filled
withbuy'
emerging
pedigree,'experience,'and'firm'vision.'In'today's'crowded'marketplace,'filled'with'emerging'and'
and overlapping products and services, we help our clients rise above the ’noise’ to become
overlapping'products'and'services,'we'help'our'clients'rise'above'the'’noise’'to'become'market'
market leaders. Well-researched and detailed white papers are an important component of the
overall marketing plan. We can help you determine specific ideas that should be used to educate
leaders.''WellMresearched'and'detailed'white'papers'are'an'important'component'of'the'overall'
investors.plan.'
White We'
papers
are
sentyou'
to clients
and prospects,
to leading
marketing'
can'
help'
determine'
specific'distributed
ideas' that'
should'business
be' used'editors
to' educate'
to
use
as
the
basis
for
interview
articles
and
bylines,
and
posted
on
the
website.
investors.'White'papers'are'sent'to'clients'and'prospects,'distributed'to'leading'business'editors'
to'use'as'the'basis'for'interview'articles'and'bylines,'and'posted'on'the'website.'
Marketing Perceptions Audit
Marketing'Perceptions'Audit'
An audit provides an expert, in-depth view of the perception of your company’s performance,
management
and critical
communications
Together,
our group
offers performance,'
a keen
An'strategy,
audit' provides'
an' expert,'
inMdepth'
view' of' the'issues.
perception'
of' your'
company's'
understanding
of criticaland'
issues,
program
development and
best Together,'
practices. We
also
bringoffers'
speciala' keen'
strategy,'
management'
critical'
communications'
issues.'
our'
group'
insight into financial markets and attitudes and perspectives. This ensures the credibility of your
understanding'of'critical'issues,'program'development'and'best'practices.'We'also'bring'special'
audit among senior management and the board and helps you communicate key findings. Years
insight'into'financial'markets'and'attitudes'and'perspectives.'This'ensures'the'credibility'of'your'
of audit experience and our skills as interviewers ensure that you receive a comprehensive and
audit'among'senior'management'and'the'board'and'helps'you'communicate'key'findings.'Years'
credible picture of your company from the perspective of your clients, prospects, referral sources
of'audit'experience'and'our'skills'as'interviewers'ensure'that'you'receive'a'comprehensive'and'
and other important constituents.
credible'picture'of'your'company'from'the'perspective'of'your'clients,'prospects,'referral'sources'
and'other'important'constituents.'
Due Diligence Visit & Training
We can help you develop the key messages and areas of interest, as well as train and prepare your
Due'Diligence'Visit'&'Training''
team for prospective and current client meetings with our mock presentation and due diligence
visits. We will help you assess strengths and weaknesses in background, strategy, organization,
We'can'help'you'develop'the'key'messages'and'areas'of'interest,'as'well'as'train'
and' prepare'
transparency,
risk
management
and
strategy
outlook.
We
can
also
help
you
develop
clear
your' team' for' prospective' and' current' client' meetings' with' our' mock' presentation'and
and' due'
concise due diligence questionnaires or help you respond to request for proposals (RFP’s), also
diligence' visits.' We' will' help' you' assess' strengths' and' weaknesses' in' background,' strategy,'
important due diligence tools. We have participated in numerous investor meetings and are
organization,'transparency,'risk'management'and'strategy'outlook.'We'can'also'help'you'develop'
uniquely qualified to analyze and comment both from a client and marketing perspective.
clear' and' concise' due' diligence' questionnaires' or' help' you' respond' to' request' for' proposals'
(RFP’s),'also'important'due'diligence'tools.'We'have'participated'in'numerous'investor'meetings'
and' are' uniquely' qualified' to' analyze' and' comment' both' from' a' client' and' marketing'
perspective.''
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CRISIS%MANAGEMENT
CRISIS MANAGEMENT
Crisis%Communications%
The likelihood of a crisis is often hard to predict. Some crises are totally unexpected and unThe%likelihood%
of% a%crisis%
is%often%hard%
to% predict.%Some%
crises%
totally%
avoidable,
including
a hurricane
or a death,
while others
mayare%
have
started as small issues that
unexpected%
and%
unavoidable,%
including%
a%
hurricane%
or%
a%
death,%
while%
escalated into more serious problems that could have been averted. We will work with you to
others%may%have%started%as%small%issues%that%escalated%into%more%serious%
better
prepare for events that could otherwise greatly damage your organization’s workforce,
problems%that%could%have%been%averted.%We%will%work%with%you%to%better%
operations and brand image.
prepare% for% events% that% could% otherwise% greatly% damage% your%
organization's%workforce,%operations%and%brand%image.
Here are the keys to Crisis Management:
%
WE%CAN%HELP%YOU%PREPARE%FOR,%RESPOND%TO%AND%RECOVER%FROM%
• Leader/Leaders
must step up
• TakeUNFORSEEN%EVENTS,%FROM%THE%MINOR%TO%THE%CATASTOPHIC.%
Responsibility
%
• Highly Visible Compassion
• ORGANIZATION%
• Scripted
Communications
• STAFFING%
• Be Authentic and Credible
• IMPLEMENTATION%
• Apologize, apologize
• shy
DECISIONCMAKING%
• Never
away from answering questions
• MONITORING%
• Be swift in responding
These keys will prevent a crisis from turning into a reputational train wreck. Irrespective of
the cause, the professionalism and authenticity of the company’s response are crucial for its
reputation to recover.
Mistakes of Crisis Management:
• Allowing information of crisis to be delivered by the media
• Avoiding explanations to clients
• Slow in taking corrective action
• Unconvincing in demonstrating this crisis can never happen again
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These mistakes often lead to loss of clients, key employee resignations and the opportunity to
gain new clients. Resulting business losses can also lead to the company’s closing through inability to compete.
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EXHIBIT 1 - SOLUTIONS PROCESS*
OUR$WORK$PROCESS
Overview of Key Activities
Phase 1 - Determine Program Criteria - 1 to 4 Weeks
• Study organization
• Develop detailed activity plan for Engagement
• Begin to select participants for the team and schedule for Phase 1
• Collect preliminary data & segment responsibilities
Phase 2 - Situation Analysis/Develop Market Initiatives - 4 to 8 Weeks
• Identify 3 to 5 opportunities & evaluate for growth, profitability and consistency
• Industry/company analysis:
- Benchmark competitiveness of the financial industry by team interviews
- Conduct strength/weakness, opportunity & threat analysis to formulate product/market strategy
- Gauge perception about client products & develop innovative solutions to resolve issues
- Prioritize & determine cost/benefit of the opportunities
• Competitor’s profiles/strategies
Phase 3 - Competitive Strategies/Design Campaign - 8 to 12 Weeks
• Prepare framework for implementation
• Select & structure alternatives
• Implementation/Planning/Internal evaluation
• Develop image building campaign by selected product markets and create check points for evaluating effectiveness
• External challenges/verification
• Strategy formulation
Phase 4 - Launch Strategy/Implementation - 12 to 16 Weeks
• Roadmap development
• Milestone Definition(monitoring results)
• Action programming
• Budget integration
• Continue measuring integration with client team long term
*With each Customized Solutions Service, there are four aspects to the program. Exhibit 1 is an overview of the components involved.
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EXECUTIVE BIOGRAPHIES
EXECUTIVE$BIOGRAPHIES
Brooke& Farley& has$ been$ in$ the$ investment$ industry$ for$ over$ 25$ years.$ She$ spent$ a$ number$ of$ years$ with$
Brooke
Farleya$has
been in the investment industry for over 25 years. She spent a number of
McKinsey$
&$ Company,$
leading$
research$ and$ consulting$ organization$ to$ Fortune$ 100$ companies$ and$ Wall$
years with McKinsey & Company, a leading research and consulting organization to Fortune 100
Street.$companies
Her$ leadership$
skills$ were$ fully$ utilized$ during$ her$ affiliation$ with$ McKinsey$ &$ Company$ where$ she$
and Wall Street. Her leadership skills were fully utilized during her affiliation with McKinsey
worked$
with$she
various$
at$ the$
management$
level.$
Her$ extensive$
& exclusively$
Company where
workedclients$
exclusively
with executive$
various clients
at the executive
management
level. assignments$
included$
organization$
and$
leadership.$organization
Brooke$ also$and
has$leadership.
extensive$Brooke
management$ and$
Herstrategic$
extensivemanagement,$
assignments included
strategic
management,
research$experience$with$Mitchell$Hutchins/Paine$Webber,$working$in$consulting$and$portfolio$management$
also has extensive management and research experience with Mitchell Hutchins/Paine Webber,
activities$
and$ has$
worked$ and
with$portfolio
asset$ managers$
in$ raising$
for$
private$
equity,$
mezzanine,$
working
in consulting
management
activitiescapital$
and has
worked
with
asset managers
in and$ growth$
raising capital for private equity, mezzanine, and growth equity firms. Brooke holds a B.A. degree from
equity$firms.$Brooke$holds$a$B.A.$degree$from$Manhattanville$College$with$honors$and$a$Master’s$degree$in$
Manhattanville
College with honors
and a Master’s
degree
in of$
International
Business/International
International$
Business/International$
Relations$
from$ the$
School$
International$
&$ Public$ Affairs$ at$ Columbia$
Relations
from
the
School
of
International
&
Public
Affairs
at
Columbia
University.
University.$
$
Charlotte Luer has over 25 years of experience in financial marketing, branding strategy and
consulting. Her expertise includes educational and thought leadership roles and expansive, on-going
marketing
campaigns
for Fortune
500 companies,
multi-billion
dollarbranding$
hedge funds,
private
equity
Charlotte&
Luer& has$
25+$ years$
of$ experience$
in$ financial$
marketing,$
strategy$
and$
consulting.$ Her$
funds,
trust
companies,
asset
management
firms,
banks
and
family
offices.
Her
consulting
work
on
expertise$includes$educational$and$thought$leadership$roles$and$expansive,$onRgoing$marketing$campaigns$for$
behalf
multi-family offices
and otherdollar$
high profile
financial
industry
clients
has led
them trust$
to significant
Fortune$
500$ofcompanies,$
multiRbillion$
hedge$
funds,$
private$
equity$
funds,$
companies,$ asset$
revenue growth. She holds a B.S. in Journalism and an M.A. in Communications, both with Honors,
management$firms,$banks$and$family$offices.$Her$consulting$work$on$behalf$of$multiRfamily$offices$and$other$
at the University of Florida.
high$ profile$ financial$ industry$ clients$ has$ led$ to$ significant$ revenue$ growth$ and$ earned$ her$ a$ high$ level$ of$
respect$in$the$financial$services$industry.$She$earned$a$B.S.$in$Journalism$and$an$M.A.$in$Communications,$both$
with$ Honors,$ at$ the$ University$ of$ Florida.$ She$ is$ an$ accredited$ member$ of$ the$ Public$ Relations$ Society$ of$
America$ and$ is$ a$ member$ of$ the$ New$ York$ Junior$ League,$ The$ League$ Club$ of$ Naples$ and$ Greater$ Naples$
Leadership.$
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CONTACT
CONTACT
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To receive more information on specific services or to setup an appointment, please contact:
To'receive'more'information'on'specific'services'or'to'setup'an'appointment,'please'contact:'
Brooke Farley
' Partner
Program & Office Manager
bfarley@imi-ct.com
rmccoy@imi-ct.com
203.588.0012
203.622.5851
Rosa'McCoy'
Program'&'Office'Manager'
rmccoy@imi?ct.com'
203.622.5851
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Rosa McCoy
Customized Solutions Practice
“A comprehensive and integrative approach comprising all
requirements for effective strategic leadership.”