Huntington Bank
Single Source for all Information Needs - OnePoint Navigational Redesign Huntington Confidential Agenda • Introduction • About Huntington Bank • Our BI Journey • Navigational Challenges • What Needed to be Fixed? • What Does ‘Fixed’ look like? • While we are at it, let’s Add… • Results Huntington Confidential 2 Slides Used to Look Like This… Huntington Confidential Now They Look Like This! Huntington Confidential Single Source for all Information Needs - OnePoint About Huntington Bank Huntington Confidential Huntington Bank – The Bank of the Midwest • . • The Huntington National Bank, founded in 1866, provides a number of services from commercial and small business banking to mortgages, equipment leasing and wealth management. • The principal markets for these services are Huntington’s six-state retail banking franchise: Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky • Our mission is to be the bank that really knows its customers to a great depth and is their primary banking relationship. • Recently, we were recognized as highest ranking in customer satisfaction. Huntington Confidential 6 “Highest Customer Satisfaction with Retail Banking…Two Years in a Row” Huntington Confidential 7 Need a Pen? Take One of Ours! Huntington Confidential 8 Single Source for all Information Needs - OnePoint ~ Centralized, Integrated Information Delivery Profit+ Browsers HCS HCS ETL EDW MAX Marts Essbase New Oracle OFSA Essbase (HMRS) IT Datamart Unified interface and intuitive navigation MDM Unified Security / Access Controls Data Semantic “Metadata” Layer ACAPS External Huntington Confidential “Information Cloud” Integrated, Enterprise Data On Line Mobile PDF MS Office 60+ Systems Source Systems (Operational) Portals “Information Portal” Integrated Enterprise Analytics User Interfaces Birth of OnePoint • Initial Web/iPad app was built early in 2013 • Everything Delivered is Available on BOTH Web and iPad • Branding was Important – OnePoint • High Resolution Pictures used - Visually Appealing • Designed to support Security Requirements for Confidential Data • Crawl, Walk, Run approach for Deliverables Huntington Confidential 10 Single Source for all Information Needs - OnePoint Role-Specific Solutions / “Apps” Huntington Confidential 11 Single Source for all Information Needs - OnePoint Fast Forward to Summer 2014 • Key Deliverables across all Areas of the Bank • Backlog Demand for New Functionality • Monthly Releases • Average User Evolution – Not Just for Bankers • Adoption of over 4700+ users across the Bank • Difficult time keeping up with Demands for Access • Beginning to have Difficulty finding Various Deliverables Huntington Confidential 12 Single Source for all Information Needs - OnePoint Initial Application Landing Page Huntington Confidential 13 Single Source for all Information Needs - OnePoint Retail / Business Banking Combined Huntington Confidential 14 Need to Scroll to Expose Deliverables Huntington Confidential Deliverables Becoming Inconsistent Huntington Confidential Single Source for all Information Needs - OnePoint Beginning to Get Negative Feedback § Navigation becoming too Hard § Design becoming Confusing § Can’t find what Looking For § Too many Clicks § Can’t Predict where you were Going § Pictures taking too Long to Render § No longer Intuitive Huntington Confidential 17 Single Source for all Information Needs - OnePoint What do we Need to Do? • Make sure a new Design is Intuitive • Consider How the Business Needs to use the Tool • Lose the Emotional Attachment to the Existing Design • Make it Faster – lose the high resolution graphics • Understand the Theories behind Good Design – “Don’t Make Me Think” (Steve Krug) – “The Inmates are Running the Asylum” (Alan Cooper) • Reference Web Design publications (Smashing Magazine) Huntington Confidential 18 Single Source for all Information Needs - OnePoint What does a Good Design Have? • Consistent Look and Feel • Make it Usable – Fast loading pages – Minimal scroll – Logical navigation – Descriptive link text • Clean and Simple Design – Good use of Color – Don’t Over Do it – Text that is Easy to Read – Spaced Appropriately – Meaningful / Minimal Graphics Huntington Confidential 19 Single Source for all Information Needs - OnePoint While We are at It… • Redesign for Greatest Impact / Improvement – Thoughtfully Introduce Redundancy – Minimize Clicks – Subtly Add Site-Map • Replace Icon Set for Consistency • Add Links for Access, Incident Reporting, Documentation, Operational System (Max) • Provide lots of Self-Service Training • Ensure Room for Growth Huntington Confidential 20 Single Source for all Information Needs - OnePoint Old OnePoint Design Huntington Confidential 21 Single Source for all Information Needs - OnePoint Solution Huntington Confidential New OnePoint Design Huntington Confidential Separated Retail / Business Banking Huntington Confidential Single Source for all Information Needs - OnePoint Retail / Business Banking Combined Huntington Confidential 25 Need to Scroll to Expose Deliverables Huntington Confidential Deliverables Becoming Inconsistent Huntington Confidential Huntington Confidential Training Documentation Readily Available Huntington Confidential Retail Banking’s Page Huntington Confidential Power User Maintained Report Links Huntington Confidential Single Source for all Information Needs - OnePoint New Icon Set – Smashing Magazine Huntington Confidential 32 Single Source for all Information Needs - OnePoint What did They Think… Huntington Confidential 33 Single Source for all Information Needs - OnePoint They Loved it! • Gina B. (Leadership) ~ “Yeah! This is awesome!...Thanks for everything you all are doing to make all of this possible!” • Evelyn L. (Private Banking) ~ “A huge improvement and time saver. Navigation is quicker and easier. Look and feel is crisp and gets you where you want to go quickly and easily. No more hunting around to find what you want. Everything truly is available via two clicks. I also love the ability to click into other tools (i.e. Max, ServiceNow, SharePoint) directly from the home page.” • Scott W. (Business Banking) ~ “I just took a look at the changes in OnePoint and they are terrific! I struggled with finding the information I needed and now it is very easy to navigate. This is going to be very easy for the bankers as well. When I log in everything is right in front of me! It is so much more user friendly.” • Annie R. (Asset Based Lending) ~ “-loving the new OnePoint redesign! It’s nice having a single click and getting to where you need to be. A common complaint on my team was that it took too many clicks to get to the information they needed…This will be a great start to the New Year!” • Renee G. (Client Manager) ~”A little feedback on the new OnePoint look. Love it!! Very straightforward, easy to navigate and love that you can access MAX directly from the welcome screen. I really like when you clock on a specific heading (IE: Business Banking) that it goes you 4 options that further breakdown exactly what can be found within those tabs if you will. Really great design.” Huntington Confidential 34 Single Source for all Information Needs - OnePoint Thank you for your Time!!! Questions? Huntington Confidential 35
© Copyright 2024