1. business and industrial

®
REAL WORLD. REAL LEARNING
E X E CU T I O N
L E A D E RSHIP
LEADING
DIGITAL BUSINESS
TRANSFORMATION
Leveraging digital innovations to transform your business
NEW
P R O G R A M
IN OPEN
P R O G R A MS
WORLDWIDE
Financial Times rankings
2012, 2013 & 2014
2
PROGRAM OVERVIEW
Leading Digital Business Transformation (LDBT)
provides managers and executives with the right
set of strategic and organizational foundations
to improve their company’s performance through
the use of digital innovations:
»Develop a digital strategy that leverages your
competitive advantage
»Adapt your structures and processes to take
advantage of digital opportunities and reduce
digital threats
»Recognize new digital technologies that will
impact your business
»Roll out the capability development process to
support the digital change in your organization
MORE INFORMATION
Contact a Program Advisor at:
+41 21 618 07 00
or: info@imd.org
3
WHAT
Digital innovations such as big data and analytics, cloud and mobile
solutions, social media, and the Internet of Things are changing the
dynamics of competition across industries. Business leaders know
they must transform their organizations in response, but they do
not know how.
Having the right technologies in place is important, but not sufficient.
The full benefits of digital transformation can only be realized through
a clear understanding of digital technologies, a visionary digital strategy,
appropriate organizational change, and extensive capability building.
Leading Digital Business Transformation provides you with the right set
of strategic and organizational foundations to improve your company’s
performance through the use of digital technologies. You will be
immersed in the latest digital tools and trends to help you to discover
new ways to create value for your customers. You will build a roadmap
for achieving competitive advantage that combines both digital and
non-digital assets and capabilities.
APPLY
TENTATIVELY RESERVE
By the end of the program, you will have developed a powerful
digital business model that responds to the needs of your internal
and external stakeholders.
During LDBT, you will learn how to:
»Develop a digital strategy that leverages your competitive advantage
and preserves it for the future
»Adapt your structures and processes to take advantage of digital
opportunities and reduce digital threats
» Recognize new digital technologies that will impact your business
»Identify new products and markets that can be accessed through
digital technologies
»Roll out the capability development process to support the digital
change in your organization
4
WHO
Digital opportunities
come from exploiting
the differences in rates
of change between
technologies and
organizations.
MORE INFORMATION
Contact a Program Advisor at:
+41 21 618 07 00
or: info@imd.org
Leading Digital Business Transformation is designed for business
leaders and senior managers from all business areas, such as
marketing, operations, IT, and strategy, who wish to develop a strategic
roadmap for digital business transformation in their organizations.
LDBT is specifically designed to address the following challenges:
»How can we compete within our industry with “born on the web”
companies like Amazon and Google?
»How can we leverage digital innovations like analytics and mobile
solutions for our traditional old world business?
»How can we determine if digital is an opportunity, a threat, or both?
»How can we successfully navigate the route towards more innovation
and digitalization?
»We know we have to become more “digital”, we just don’t know how
5
HOW
The program will combine case studies, lectures, discussions, technology
demonstrations and challenge projects to deepen your understanding
of the digital opportunities and threats that have the power to transform
your business. Specifically you will discover the latest:
Using lessons from traditional companies that are skilfully embracing
digital business transformation, you will study how to successfully
blend technology, strategy, processes, people, skills and incentives.
You will also consider the dynamic organizational structures of the
most successful digital leaders in your industry. You will benchmark
with these examples to assess your current strengths and weaknesses,
identify effective organizational solutions and develop an effective
strategy to achieve a powerful digital presence accompanied by real
organizational change.
»Analytical tools and applications
»Mobile tools and applications
»Platforms to build shareable digital capabilities
»Social media applications
DISCOVER YOUR COMPANY’S PATH TO OPTIMIZING DIGITAL
TECHNOLOGIES AND ORGANIZATIONAL CHANGE
tics
Socia
l me
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Digit
Mobil
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orms
platf
ution
PRE-PROGRAM SUPPORT
Leading Digital Business Transformation includes pre-program
work to ensure that you benefit from the most effective and
relevant learning.
DIGITAL OPPORTUNITY
OR THREAT?
T
GI
DI
s
ORGANIZATIONS
change
APPLY
TENTATIVELY RESERVE
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GY
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Big
and
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Fear
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Resis
past
today
Using the framework below, you will learn how to avoid the
pitfalls and dangers associated with digital transformation,
and navigate successfully to become a digital leader.
future
6
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AL
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Political
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Governance
OVERVIEW OF PROGRAM TOPICS
Relative time spent per topic in the program.
For illustrative purposes only.
Ethics
Leading Digital
Business Transformation
IMD is the expert in developing global leaders.
Find out how we can help you on your global leader journey at: www.imd.org/global-leader.
7
WHERE
On the shores of Lake Geneva in Lausanne, Switzerland,
40 minutes by road or rail from Geneva International Airport…
…and in Singapore.
8
WHEN
DURATION: 5 DAYS
LDBT Lausanne
September 28 – October 2 2015*
LDBT Singapore
November 23–27
2015*
Fee 2015:
THE PROGRAM FEE INCLUDES ADDITIONAL
PRE-PROGRAM SUPPORT.
Tuition, teaching materials, and lunch are also included.
Lausanne session: CHF 10,000*
Singapore session: SGD 13,500**
*IMD reserves the right to modify the program dates, location and fee at any time.
**Program delivered by IMD Southeast Asia Pte Ltd.
GST (7%) to be added for Singapore registered companies and residents.
9
PROGRAM CO-DIRECTORS
Program Co-Director
Program Co-Director
Program Co-Director
Michael Wade
British | Canadian
Innovation and Strategic
Information Management
PhD Richard Ivey School
of Business,
University of Western Ontario
Mikolaj Jan Piskorski
American | Polish
Strategy and Innovation
PhD Harvard University
Donald A. Marchand
American
Strategy Execution and
Information Management
PhD University of California
at Los Angeles
Read full biography
Read full biography
Read full biography
10
CONTACT US / APPLY
FURTHER INFORMATION
Contact a Program Advisor at +41 21 618 07 00.
APPLICATIONS
Apply to the program or make a tentative reservation here.
ALUMNI BENEFITS
As a former participant in an IMD program, you gain membership to our Alumni Network, with more than 80,000 members worldwide,
and have access to a number of alumni benefits. Find out more at: www.imd.org/alumni.
FOLLOW US ON
Chemin de Bellerive 23
P.O. Box 915
CH-1001 Lausanne
Switzerland
see the map
Central tel: +41 21 618 01 11
Central fax: +41 21 618 07 07
info@imd.org
11
THE IMD DIFFERENCE
IMD is ranked
and
in executive education worldwide (Financial Times 2008–2014)
in open programs worldwide (Financial Times 2012, 2013 & 2014).
IMD is a top-ranked business school. We are the experts in developing
global leaders through high‑impact executive education.
Why IMD?
»We are 100% focused on real-world executive development
»We offer Swiss excellence with a global perspective
»We have a flexible, customized and effective approach
www.imd.org
IMD and IMD INTERNATIONAL REAL WORLD. REAL LEARNING are trademarks of IMD – International Institute for Management Development.
Concept and design: Magic Pencil; Photography: Régis Colombo, Nate Henderson, Richard Juilliart, Oliver O’Hanlon, Thierry Porchet, Yves Ryncki, Jean Scheim (Black and White) ©IMD 2015