Image Credit: Courtney Gonzalez From family recipe to family business, we bring you "Toffee to Go," a sweet treat whose decadence you will discover at first bite. Our toffee is made with only the finest ingredients. Each batch begins with farm fresh butter, premium chocolates, California almonds and Georgia pecans. Enjoy our three delectable flavors – Milk Chocolate Almond, Dark Chocolate Pecan and White Chocolate Macadamia Nut. Since 1998, our buttery, sweet, crumbly toffee is a Tampa treasure, distributed coast-to-coast, enjoying a national reputation for award-winning sweets. Our handmade toffee has been honored as "Best Chocolates", "Best Candies", "Best Desserts", and earned us favored status from the editors of Fancy Food Magazine and celebrity wedding and event planner, Colin Cowie. Whether it's holiday gifts, business gifts, corporate gifts, birthday gifts, thank you gifts, party favors or just a treat for yourself, Toffee to Go is perfect for any occasion. We take pride in the fact that no preservatives are added to our toffee and it is still made by hand in small batches. We love the candy business and we are delighted to share our family's toffee with you. Enjoy! & Jim and Lisa Schalk Owners 3251 W. Bay to Bay Blvd. Tampa, FL 33629 Toll Free 866.863.3332 Ph. 813.831.6247 Fax 813.831.0472 lisa@toffeetogo.com www.toffeetogo.com The Sweet Facts 3,014 From family recipe to family business, we bring you “Toffee to Go,” a sweet treat whose decadence you will discover at first bite. In December 2012, the largest number of packages shipped out in a single day 80,000 Toffee to Go started as a home based business 600 Pounds of toffee sold 1998 20,000 Retailers in 35 states including Puerto Rico. Other locations include Trinidad, The Virgin Islands and Canada 125 1998 2007 2012 During the 4th quarter we make 900 lbs 2002 of toffee per day using Opened the original retail shop and became incorporated 324 lbs Bay to Bay Blvd. MacDill Ave. S. Ferninand Ave. Himes Ave. of butter per day. 2007 Chosen as a Colin Cowie FA N TA S T I C F I N D 2012 – Best Candy – AmericasMart 2011 Moved to current location, which is three times larger than our original location AWARDS 2010 – Best Dessert – AmericasMart 2010 – Editor's Choice – Fancy Food Magazine 2009 – Best Candy – AmericasMart 2006 – Best Chocolate - AmericasMart FOR IMMEDIATE RELEASE Contact: Lisa Schalk Phone: 813.831.6247 Email: lisa@toffeetogo.com Toffee to Go celebrates 10 years of Sweet Treats Tampa – From their humble beginnings in the kitchen of their South Tampa home, Lisa and Jim Schalk never imagined that Jim’s family recipe for toffee would soon become their family business. But that is exactly what happened, and now Toffee to Go, a sweet treat whose decadence you will discover at first bite, is celebrating its 10 year anniversary. Since opening as a retail operation in 2002, Toffee to Go has not only become a Tampa treasure, but is now distributed coast-to-coast and internationally to the Virgin Islands, Trinidad and Canada, garnering awards along the way. The handmade toffee, made with only the finest ingredients, including farm fresh butter, premium chocolates, California almonds and Georgia pecans, has been honored as “Best Chocolates”, “Best Candies”, “Best Desserts”, and earned favored status from the editors of Fancy Food Magazine and celebrity wedding and event planner, Colin Cowie. So join in the celebration and try some Toffee to Go today! Indulge your sweet tooth and discover what everyone is raving about. It is truly “love at first bite!” For more information on Toffee to Go, contact Lisa Schalk at lisa@toffeetogo.com or call 813.831.6247. Toffee to Go images and logos are available on our press page at www.toffeetogo.com. ### toffeetogo.com 3251 W. Bay to Bay Blvd., Tampa, FL 33629 | Toll Free 866.863.3332 | Ph. 813.831.6247 | Fax 813.831.0472 the Toffee Times OCTOBER 5, 2012 Long-time friendship fosters breast cancer awareness, advice Two friends partner for breast cancer awareness TAMPA - The insight from a breast cancer survivor at breastcancermystory.org is like advice from a friend, rather than filled with scientific terms. The writer’s long-time friend is helping to support her effort with an awareness campaign. “We’ve known each other since 8th grade,” said Britta Wilk McKenna. “We’re not going to say how long that is, but it’s been a long time.” Now McKenna runs her own non-profit in Chicago and her friend, Lisa Schalk’s, family-owned toffee business has taken off in Tampa. So these old friends are forming a new partnership. “She’s so inspirational, and doing such a great thing, and we really wanted to be a part of it,” explained Schalk. Schalk’s company is packaging toffee in pink boxes for October’s Breast Cancer Awareness Month and for her good friend, who is a survivor. “I had bleeding from the nipple and I kept pursuing things that it might be, and it turns out it was Ductal Carcinoma in situ,” said McKenna. The DCIS was diagnosed in December, 2010. It’s the most common type of non-invasive breast cancer that starts inside the milk ducts. In the midst of one mastectomy, four reconstructive surgeries and a lot of doubt, McKenna had an idea to make it easier for others. “We Googled everything and we found very sterile definitions. This is the disease, ok, I understand that and then I’d go deep down to find blogs about botched plastic surgeries. And I didn’t feel there was a safe place online to go,” she said. So McKenna built her own, from her own front porch. “Interviews with doctors, questions to ask, personal blogs so that you can get some insight,” she lists in a video on her website. The insight on www.breastcancermystory.org is like advice from a friend. “I did not know that you should order your prescription meds without the child-proof top because you have no upper body strength. Well, nobody told me that,” said McKenna. When “Toffee to Go” www.toffeetogo.com sells a pink box of candy, Schalk will send 10-percent of the profit to McKenna’s venture. You’ll find a card with her newly formed non-profit’s website tucked inside. “She’s a very good ribbon tier,” said McKenna. “Thank you,” said Schalk laughing. That’s what good friends do — especially ones who know 30 years of friendship is rare. Taking Action for You http://www.abcactionnews.com/dpp/news/region_tampa/long-time-friendship-fosters-breast-cancer-awareness-advice the Toffee Times SEPTEMBER 24, 2012 Terrific Toffee Toffee. Rich, buttery, crunchy, toffee. Just hearing the word makes my mouth water in anticipated delight. This locally-made, South Tampa treasure is made from scratch right around the corner from Datz. Only the finest ingredients make the cut including California almonds, Georgia pecans, farm-fresh butter and premium chocolate. Since moving into their first location on El Prado in 2004, Jim and Lisa Schalk have watched their homemade goodness soar to new heights and have recently moved into the larger Bay-to-Bay location. According to Lisa, the move was much needed. “We were busting at the seams at our old location and needed something much larger. When we found the spot on Bay to Bay we knew it would be great for our retail business and we loved that it was free standing with lots of parking. Our kitchen and production areas are 3 times larger.” My love affair with toffee began at the age of 9 during a holiday party my parents were hosting. The pink tin with the silver bow caught my eye, so without a second thought I grabbed the can, ran into my room and opened it up. I took one bite and found my replacement for my then favorite candy bar, Skor. Of course, my thievery was short-lived. The Almond Roca was a party favorite so it didn’t take long for my mother to notice it went missing, and who the culprit might have been. But there was no scolding… She, too, knew the temptation. The trip down memory lane was sparked during my last visit to Datz when I spotted another gorgeous box (this time lime green!) with a chocolate bow. My heart stopped. My mouth watered. And I took two boxes of Toffee to Go home with me. Always a supporter of local businesses, Lisa is proud to promote local shops and says, “Small businesses make our neighborhood of South Tampa stand out and we are proud to be a part of that. Small businesses are the flavor of South Tampa and we always support local!” We couldn’t agree more and think that Datz and Toffee to Go make a sweet combination. Lisa is also excited to showcase her delicious toffee with us and when asked why she chose Datz, she said, “Datz has gone above and beyond to become a destination in South Tampa. They are adventurous and step outside the box and they represent South Tampa.” Now isn’t that sweet? If you have not yet tried Toffee to Go, come pick some up… before I eat it all. -Tracy Guida PURE CULINARY BLISS http://www.datz4foodies.com/2012/09/24/terrific-toffee/ the Toffee Times MAY 4, 2010 I may have said it before on this blog, but I’ll say it again — I’m a sucker for beautiful packaging and handwritten notes. So when Mary presented the Fancy Food editors with a beautiful green-and-brown box of toffee from Toffee to Go and a handwritten note from coowner Lisa Schalk, I was ecstatic. Lisa sent us the company’s three flavors to sample: Milk Chocolate Almond, Dark Chocolate Pecan and White Chocolate Macadamia Nut. Each batch of toffee from Toffee to Go is made from scratch with fresh butter, premium chocolate, California almonds and Georgia pecans, and there are no preservatives in the recipe, which comes from Lisa’s husband’s family. (The couple started their business by making toffee in their own home and selling it at Christmastime — read about how they expanded at www. toffeetogo.com.) The Milk Chocolate Almond toffee was my favorite for a few reasons. First, it didn’t present any danger to my teeth because it was thinner and not brick-hard like many toffees I’ve had before. It was smooth and delicate with just enough of a caramely crunch to it. I liked how the chocolate was rich without being overpowering, so the toffee flavor really came through. I also loved the fact that there were whole almond pieces in the toffee, which really added to the nutty flavor and gave it an authentic, homemade mouth feel. These gourmet toffees would make great hostess gifts for dinner parties or special presents for the holidays. Try them today and you won’t be disappointed — nor will any of your customers with a sweet tooth. -Ashley AN ONLINE COMMUNITY FOR GOURMET AND SPECIALTY FOOD RETAILERS. http://fancyfoodmagazine.blogspot.com/2010/05/editors-choice-toffee-to-go.html the Toffee Times SEPTEMBER 9, 2008 Tampa-Based Handmade Toffee Company Has Big Friend When Lisa and Jim Schalk offered boxed samples of their handmade toffee at a Tampa Bay MPI chapter event last November, they had no idea what level of recognition it would result in. Colin Cowie, who has planned events for A-list celebs from Oprah to John Travolta, tasted Toffee to Go’s samples and has since placed multiple orders with the Tampa-based company. “I was absolutely ecstatic! I was just floored that he was calling me and ordering toffee. It was very surreal,” says Lisa Schalk of the first order she got from Cowie. Cowie has placed orders as party favors for his events, and as gifts for family and friends. In a thank-you note to Schalk, he says of the toffee, “It is truly beyond. It gets stellar reviews.” In addition to his personal affinity for Toffee to Go’s products, Cowie is also promoting the candy to the rest of the world by including it as one of the “Fantastic Finds” showcased on his Web site at www. colincowie.com One of Colin Cowie’s Fantastic Finds Event Planning News, Ideas & Resources http://www.bizbash.com/florida/content/editorial/e12518.php#sthash.V9DQHYj7.vQQK84eV.dpbs
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