1. style and fashion
2. beauty
3. hair care

Salon Services Stores
™
NOW OPEN!
FORT MYERS, FLORIDA
13195 METRO PARKWAY
JANUARY | FEBRUARY 2015
MOROCCANOIL
TREATMENT
The innovation that started
a revolution in hair care.
FOR A LIMITED TIME, get 25% more
Moroccanoil Treatment & Moroccanoil
Treatment Light for free!
(4.23 oz./125ml for the price of 3.4 oz./100ml)
JANUARY | FEBRUARY 2015
2
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
TruStar Salon Services introduces...
Discover Smart Nutrients
GROH’s luxury products use a patented
genetically encoded transport system to
deliver essential nutrients to skin & hair cells
that need them most.
Hyper-expression of the Ergothioneine
Transporter (Red) within a hair bulb
Patent No: US 8,492,106
“GROH’s smart-nutrient formulations work
from the inside-out and outside-in to hypertarget stressed cells and promote healthy
cellular function. As a result users can
experience dramatic improvements in hair,
skin, and overall well-being.”
- Dr. Marvin Hausman, MD
- Professional Luxury for Skin, Hair, & Nails
Hair & Scalp Conditioning Treatment
Skin Repair Treatment
A rich blend of pure essential oils infused with organic
vitamin D2 work together to hydrate and smooth, while
the antioxidant-rich Ergo Boost Complex delivers potent
micro-nutrients to both hair and scalp to recharge and
protect them from daily stresses and future damage.
A gentle moisturizing skin treatment for all skin types. The
antioxidant-rich Ergo Boost Complex featuring Ergothioneine
& Ergocalciferol works to inhibit the spread of free radicals,
protect and repair skin cells, and stimulate collagen
production for radiant, resilient, younger- looking skin.
Daily Replenishing Supplement
Skin Recharge Cleansing Bar
Ultra-potent, all-natural supplement offers
nutritional support for skin, hair, scalp, and
nails. Rich in antioxidants and bionutrients
(Ergothioneine & Ergocalciferol), this formula
replenishes the body’s essential building blocks
and supports a healthy immune system.
Gentle and nourishing skin recharge bar infused with a
rich blend of pure essential oils and antioxidants. Gently
cleanses away impurities and recharges the skin with
fast-absorbing Ergo Boost bionutrients that nourish and
protect to reveal healthy, smooth, glowing skin.
PRO ONLY - In Salon Treatment
Hair & Scalp Conditioning
Treatment Mask
A luxurious, deep conditioning in-salon
treatment Infused with a concentrated
dose of Ergo Boost Complex and chia seed
oil to soothe and hydrate the scalp while
smoothing the hair.
Created by nature. Unlocked by science.®
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
3
BIG SIZES
WITH BIG SAVINGS
TO KICK OFF THE NEW YEAR FEATURING OUR
TOP-SELLING SHAMPOO AND CONDITIONER DUOS.
TRADITIONAL REBELS
—
The main characteristic of the Traditional Rebels
Collection is the inspiration of the past: The
Collection consists of mixing recommendations
from the existing assortment of 7 Reconstructed
Key Colors which range from a Berry violet to a
Trench Coat beige to a Paprika copper.
STYLIST KICK START KIT
A stylist-focused promotion introducing
the Color Zoom ’15 collection: Stylist
Support materials and information on how
to enter the Challenge.
Purchase:
Your choice of $100 Topchic, Nectaya,
Elumen, Colorance Color or Lotions
Purchase retail package:
1 Shampoo 750mL
1 Conditioner 750mL
Available in:
Color
Rich Repair
Blondes & Highlights
Color Extra Rich
KMS CALIFORNIA
HAIR CARE DUOS
Purchase retail package:
Receive Free Color Zoom ’15:
1
1
1
1
GOLDWELL DUALSENSES
HAIR CARE DUOS
Cutting Cape
Hairstylist Guide
“The Looks” Mixing Recommendation
“Why Enter The Contest” Flyer
1 Shampoo 750mL
1 Conditioner 750mL
Available in:
COLORVITALITY
MOISTREPAIR
FREESHAPE
TAMEFRIZZ
G THE
N
I
C
U
D
INTRO RGEABLE
!
L
R
U
C
RECHA
P
CURLU
PERFECT CURLS CAN BE
EFFORTLESS WITH THE NEWEST
CURLUP TECHNOLOGY THAT
ACTUALLY REFRESHES CURLS WITH
EVERY SCRUNCH!
// RECHARGEABLE CURLS:
every scrunch reactivates your curls
//CRUNCH-FREE: curls are soft,
weightlessly moisturized and
perfectly bundled
//FRIZZ-PROOF: blocks humidity
to keep curls controlled
in any weather
JANUARY | FEBRUARY 2015
4
Purchase at a Savings:
2 KMS CURLUP perfecting lotion 100mL
2 KMS CURLUP leave-in conditioner 125mL
Marketing and merchandising support
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
RECHARGE™ TWEEN DUO
Buy Recharge™ Shampoo and
Conditioner 25.36 oz. Tween Duo
for a special price.
RE-ENERGIZE™
TWEEN DUO
ELASTICATE™
TWEEN DUO
Buy Urban Antidotes™ Re-Energize™
Shampoo and Conditioner 25.36 oz.
Tween Duo for a special price.
Buy Elasticate™ Shampoo and
Conditioner 25.36 oz. Tween Duo
for a special price.
RECOVERY™ TWEEN DUO
EPIC VOLUME TWEEN DUO
™
Buy Urban Antidotes™ Recovery™
Shampoo and Conditioner 25.36 oz.
Tween Duo for a special price.
Buy StyleShots™ Epic Volume™
Shampoo and Conditioner 25.36 oz.
Tween Duo for a special price.
DUMB BLONDE™
TWEEN DUO
Buy Dumb Blonde™ Shampoo and
Conditioner 25.36 oz. Tween Duo
for a special price.
RESURRECTION™
TWEEN DUO
Buy Urban Antidotes™ Resurrection™
Shampoo and Conditioner 25.36 oz.
Tween Duo for a special price.
NEW CLEAN UP™
TWEEN DUO
COLOUR GODDESS
TWEEN DUO
™
Buy Colour Goddess™ Shampoo and
Conditioner 25.36 oz. Tween Duo
for a special price.
FASHIONISTA® VIOLET
TWEEN DUO
Buy Fashionista® Violet Shampoo
and Conditioner 25.36 oz. Tween
Duo for a special price.
YOUR HIGHNESS®
TWEEN DUO
Buy Your Highness® Shampoo and
Conditioner 25.36 oz. Tween Duo
for a special price.
Buy Bed Head® for Men Clean Up™
Shampoo and Conditioner 25.36 oz.
Tween Duo for a special price.
NEW FASHIONISTA®
BRUNETTE TWEEN DUO
Buy NEW Fashionista® Brunette
Shampoo and Conditioner 25.36 oz.
Tween Duo for a special price.
OATMEAL & HONEY
TWEEN DUO
Buy Oatmeal & Honey Shampoo
and Conditioner 25.36 oz. Tween
Duo for a special price.
NEW SMOOTHING
LUSTERIZER TWEEN DUO
Buy NEW Smoothing
Lusterizer Shampoo and
Conditioner 25.36 oz. Tween
Duo for a special price.
TRUE LASTING COLOUR™
TWEEN DUO
Buy True Lasting Colour™ Shampoo
and Conditioner 25.36 oz. Tween
Duo for a special price.
NEW DIAMOND DREAMS
TWEEN DUO
Buy NEW Diamond Dreams
Shampoo and Conditioner
25.36 oz. Tween Duo for a
special price.
NEW HEALTH FACTOR
TWEEN DUO
Buy NEW Health Factor Shampoo
and Conditioner 25.36 oz. Tween
Duo for a special price.
NEW STUNNING VOLUME
TWEEN DUO
Buy NEW Stunning Volume
Shampoo and Conditioner
25.36 oz. Tween Duo
for a special price.
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
5
Introducing
TEXTURE FIX
SEA SALT SPRAY GEL
WHAT IS IT?
35%
A unique dual formula sea salt spray and spray gel
that provides enhanced volume, while building
natural beachy texture that lasts
SAVINGS
WHAT IT DOES:
• Creates healthy, textured waves that hold
without stiffness
• Builds sizable beach-inspired volume
• Nourishes hair, leaving it healthy and conditioned
WHY USE IT?
Free
Total Integrity
Shampoo with
Haircolor Purchase
JANUARY ONLY
• Trigger spray bottle allows product to evenly
saturate the hair
• Can be used on damp and dry hair
• Light citrus aroma leaves hair smelling fresh
• PBX and aloe infused formula replenishes hair
with body and volume
PURCHASE:
1 TEXTURE FIX Sea Salt Spray Gel 8.5 oz.
PURCHASE:
6 ILLUSIONIST Highlights Open Stock 2.05 oz.
Free High Definition Lift
with Haircolor Purchase
HIGH DEFINITION LIFT
• A pigment–free haircolor base that provides
increased lifting action
• Use anytime increased lift is desired
• Create ultra light blondes with these formulas:
– 3/4 LIFT + 1/4 4BV = ULA
– 3/4 LIFT + 1/4 4G = ULG
– 3/4 LIFT + 1/8 4BV + 1/8 4G = ULN
OVER
14%
SAVINGS
RECEIVE FREE:
6 TOTAL INTEGRITY Ultra Rich Shampoo 2 oz.
Style Primers
Prep, protect and prevent hair
damage with these styling essentials.
SPRAY
PURCHASE: 6 HIGH DEFINITION Gel Color Open Stock 4 oz.
RECEIVE FREE: 1 HIGH DEFINITION LIFT 4 oz.
BLOW DRY SPRAY
Save Time & Protect
• Reduces blow dry time
• Helps protect hair from thermal
styling damage
• Lightweight formula creates great
styling base
• Conditions, reduces frizz and adds shine
OVER
41%
SAVINGS
Power Blonde Sale
Unique triple-protection formula offers controlled
lightening and lifts up to 7 levels, while protecting
hair and scalp.
PURCHASE: 1 POWER BLONDE Lightening Powder 28.2 oz.
PURCHASE:
1 BLOW DRY SPRAY
Save Time & Protect 6.6 oz.
CREME
DESIGN BASE
BB Creme For Hair
Buy 2, Get 1 Free
PURCHASE:
2 QUICK RECOVERY Leave-In Conditioner 6 oz.
OVER
33%
SAVINGS
RECEIVE FREE:
1 QUICK RECOVERY Leave-In Conditioner 6 oz.
JANUARY | FEBRUARY 2015
6
25%
SAVINGS
OVER
33%
SAVINGS
• Leave-in beauty balm for hair
• Vital primer and instant split end repair
• Humidity resistant barrier with
UV protectant
• Preps and protects hair for styling
products and heated tools
PURCHASE:
1 DESIGN BASE
BB Creme For Hair 2.5 oz.
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
Pearl Classic Collection
Liter Savings
Stock up on liters and increase sales
with promotional displays.
PURCHASE: 1 Pearl CLASSIC COLLECTION Liter
OVER
25%
CHOOSE FROM:
• 1 MOISTURE BATH Replenishing Shampoo liter
• 1 MOISTUREX Replenishing Conditioner liter
• 1 STRUCTURE BATH Volumizing Shampoo liter
• 1 ER Emergency Repair Conditioner liter
• 1 RENEWAL Color Retention Shampoo liter
• 1 RENEWAL Color Retention Conditioner liter
• 1 HAIR CLEARIFIER Deep Cleansing Shampoo liter
• 1 QUICKSEAL Detangling Conditioner liter
RECEIVE FREE: 1 Liter Pump
PURCHASE: 1 TOTAL INTEGRITY
Ultra Rich Shampoo Liter
SAVINGS
OVER
42%
SAVINGS
RECEIVE FREE: 1 Liter Pump
Best Sellers
Stylist Kit
Established in 1983, reimagined for today –
quality, salon-exclusive products that deliver
professional results you can trust.
White Tea
Liter Savings
PURCHASE:
1 Pearl CLASSIC COLLECTION Stylist Kit
Stock up on liters and increase sales
with promotional displays.
STYLIST KIT INCLUDES:
• 1 TOTAL INTEGRITY Ultra Rich Shampoo 12 oz.
• 1 QUICKSEAL Detangling Conditioner 8.5 oz.
• 1 HIGH DEFINITION Hair Spray 10.6 oz.
• 1 HYPERSHINE Repair Spray 4.2 oz.
• 1 CREME PARFAIT Volumizing Foam 8.5 oz.
PURCHASE: 1 WHITE TEA Luxury Collection Liter
CHOOSE FROM:
• 1 Sulfate Free Shampoo liter
• 1 Restorative Conditioner liter
• 1 Soothing Conditioner liter
OVER
32%
SAVINGS
20% Off Salon Essentials
HAIR CLEARIFIER TREATMENT –
ELIMINATES BUILDUP
COLOR AWAY – REMOVES
HAIRCOLOR STAINS
HAIR CLEARIFIER Treatment gently and
effectively removes buildup, ensuring great
haircolor and chemical service results.
HAIR CLEARIFIER Treatment with Trigger
Sprayer 8.5 oz.
HAIR CLEARIFIER Treatment Liter
NO H2O2 – REMOVES
PEROXIDE RESIDUE
NO H202 neutralizes residual
peroxide and improves perm
performance, color retention and
over-all condition of hair.
NO H2O2 with Trigger Sprayer 8.5 oz.
NO H2O2 Liter
COLOR AWAY is a fast and effective
haircolor stain remover.
COLOR AWAY 8.5 oz.
COLOR WHIP –
THICKENS HAIRCOLOR
COLOR WHIP thickens any
haircolor mixture consistency
without affecting processing
and performance.
COLOR WHIP 8.5 oz.
COLOR WHIP Liter
ACCESSORIES
400-Pack Haircolor Foils (10” x 4”)
400-Pack Haircolor Jumbo Foils (10” x 6”)
200-Pack Haircolor Papers (10” x 5”)
Scruples Applicator Bottle
Scruples Color Tool
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
7
what’s
YOUR
remix?
duo
buy
1 // gel #mixitstrong // 4.75 oz.
1 // polish #mixitsoft // 3.4 oz.
over 27% savings
busy
u
buy us
i m...
i
& e:)
fre
1 // gel #mixitstrong // 4.75 oz.
1 // powder #round2 // .245 oz.
get me
1 // hair spray #superfirm // 9.1 oz.
over 35% savings
i'm kind of a
big deal sale
buy me
r
e
t
i
l
1 // shampoo_bodywash
#cleansweep // liter
1 // conditioner #untangled // liter
get me
1 // mesh shower bag
over 46% savings
JANUARY | FEBRUARY 2015
8
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
beauty
Bi-Annual LITER Sale
Never run low on Brocato products. Purchase long-lasting liters at fabulous prices.
Save 23% to 47%!
•Splassh™ Daily Shampoo
• Peppermint Scrub™ Purifying Shampoo
•Vibracolor™ Fade Prevent Conditioner
•Vibracolor™ Fade Prevent Shampoo
• Cloud 9™ Miracle Repair Shampoo
• Cloud 9™ Miracle Repair Treatment
•Saturate™ Intensive Moisture Shampoo
•Saturate™ Intensive Moisture Treatment
•Saturation™ Leave-In Conditioner
•Holdon™ Styling Gel
•Powerfix™ Firm Holding Spray
NEW
Vibracolor Blonde
Designed specially for chemically
processed Blonde and High-Lift Blonde
hair, these rich sulfate and paraben-free
formulas provide extra moisture and
strength to hair, while protecting from
color fade.
Buy Shampoo 10 oz. and
Rinse Out Conditioner 8.5 oz.,
Get Leave-In Treatment 4 oz.
FREE!
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
9
AWAKEN MIST
NEW!
Amaranth Protein thickens fine hair.
Babassu Oil and Botanicals condition
and detangle. The Color Vita-Complex
provides color protection.
SAVE
40%
BUY 5, GET 1 FREE
HOT TIPS FROM WAYNE:
Use to detangle fine hair while adding
volume. Mist on dry hair to protect
and add volume prior to flat ironing.
NEW!
TEXTURE PASTE
Ultimate texture and flexible hold! Bamboo
and Clay Flex Fibers texturize while Sugars and
Vegan Starches hold. Use: Texturize all hair
types. Blow dry and dry detail.
BUY 5, GET 1 FREE
WINTER SKIN
Instantly hydrate dry winter skin.
Surface Skin formulas deliver
smoother, younger-looking,
vibrant skin from head to toe.
2 oz. LOTION
9 oz. LOTION
7 oz. BODY WASH
MOISTURE LOCK
Leave-In Conditioner 2.5 oz.
For all hair in need of extra hydration
A lightweight leave-in formula that works to seal
in moisture and prevent frizz. Infuses strands
with conditioning proteins to protect hair, add
shine and promote long lasting hydration.
20% OFF LITERS
CHOOSE FROM
Clear and Gentle Essential Daily Shampoo
Climate Control Defrizzing Shampoo
Color Sense Color Preserving Shampoo
Curl Quencher Moisturizing Shampoo
Curl Recovery Ultra Nourishing Cleansing Oil
Playcurl Volumizing Shampoo
Superfruit Clarifying Shampoo
Balancing Rinse Essential Daily Conditioner
Botanical Boost Moisture Infusing & Refreshing Spray
Climate Control Defrizzing Conditioner
JANUARY | FEBRUARY 2015
10
Color Sense Color Preserving Conditioner
Curl Quencher Moisturizing Conditioner
Moisture Lock Leave-in Conditioner
Playcurl Volumizing Conditioner
Climate Control Heat and Humidity Gel
Curl Quencher Moisturizing Styling Gel
Playcurl Volumizing Foam
Tress Effects Styling Gel
Styling Mist Setting & Holding Spray
Deep Treatment Intensive Conditioner
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
25% OFF
ABBA CURL SPRAYS
Whether a client’s curls are natural or
chemically enhanced, she won’t want
to leave the salon without these abba
favorites. For a limited time, salons
will receive 25% off our popular Curl
Prep Spray and Curl Finish Spray.
The perfect tools to shape and
maintain curly styles all day.
CHOOSE FROM
Curl Prep Spray 8 oz.
Shapes and amplifies curls with
Lemongrass and Orange Peel oil.
SAVE
25%
Curl Finish Spray 8 oz.
Locks in curls and maintains shape.
Use after the True Shapes®
Herbal Therapy Acid Wave
to close the cuticle and return
hair to a healthy pH level.
JANUARY/FEBRUARY
BAMBOO VOLUME
SHAMPOO & CONDITIONER
Available in a 17 oz. retail size for a limited time only
Get more of what you love with Abundant
Volume Shampoo & Conditioner.
Stronger, fuller, more voluminous hair…
after just one use.
• Infuses hair with weightless moisture & vital
nutrients for healthy volume
• Protein-binding amino-acids penetrate the hair
shaft to naturally rebuild and thicken
• Helps hair look fuller and feel stronger
• Provides fullness, thickness & lift to even
the finest hair types
TRUE SHAPES®
HERBAL THERAPY
ACID WAVE:
BUY 3, GET 1 FREE!
SAVE
25%
One of our most popular promotions is back;
now with even greater savings!
Buy 3 of our texture waves, get one free.
PURCHASE
3 True Shapes Herbal Therapy Acid Waves
RECEIVE FREE
1 True Shapes Herbal Therapy Acid Wave
25% OFF ABBA LITERS
Boost your backbar by stocking up on your favorite abba liters. For a
limited time receive 25% off all liter sized products. Color Protection,
Moisture, Volume or Specialty; we have the perfect pair for any hair need!
SAVE
25%
AVAILABLE FEBRUARY
BAMBOO
SMOOTH
BACKBAR BIG DEAL
For a limited time, receive 20% off
BAMBOO Smooth Shampoo &
Conditioner 1/2 gallons.
SHAMPOOS
Color Protection Shampoo
Moisture Shampoo
Volume Shampoo
Gentle Shampoo
Detox Shampoo
CONDITIONERS
Color Protection Conditioner
Moisture Conditioner
Volume Conditioner
Gentle Conditioner
Recovery Treatment Conditioner
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
11
Rusk “Must-Haves”
CHOOSE FROM
• Designer Collection Jel FX 5.3 oz.
• Designer Collection Wired 6 oz.
• Designer Collection W8less
Multi 12-in-1 Treatment 6 oz.
• Designer Collection Mousse 8.8 oz.
• Designer Collection Thick 6 oz.
• Deepshine Oil 4 oz.
NEW
Styling Collection
CHOOSE FROM
• Gloss Wax 3.7 oz.
• Working Spray 1.5 oz.
• Working Spray 10 oz.
Styling Collection Banded Duo
INCLUDES
• Gloss Wax 3.7 oz.
A weightless, non-greasy, fibrous gloss wax that delivers
incredible shine and separation with a light hold. Alcohol
free. The STYLE + STRENGTH COMPLEX™ defends, protects
and strengthens hair with Hydrolyzed Quinoa, Silk Amino
Acids and Hydrolyzed Keratin.
• Working Spray 10 oz.
A medium hold, ultra-dry, versatile hairspray for working,
shaping and finishing styles. Delivers a crunch-free, nonsticky, flexible hold. Non-sticky. Crunch free. Does not weigh
hair down. The STYLE + STRENGTH COMPLEX™ defends,
protects and strengthens hair with Hydrolyzed Quinoa, Silk
Amino Acids and Hydrolyzed Keratin.
Deepshine
Liters
CHOOSE FROM
• Color Hydrate Sulfate-Free Shampoo 25 oz.
• Color Hydrate Conditioner 25 oz.
• Color Repair Sulfate-Free Shampoo 25 oz.
• Color Repair Conditioner 25 oz.
• Color Smooth Sulfate-Free Shampoo 25 oz.
• Color Smooth Conditioner 25 oz.
• Smooth Keratin Care Shampoo liter
• Smooth Keratin Care Conditioner liter
Speed Freak®
Dryer
The Speed Freak®
Professional 2000 Watt Dryer
is infused with ceramic and
tourmaline, dramatically reducing
drying time. The tourmaline
ceramic element emits natural
ions that enhance the vitality of
the hair. The Speed Freak Dryer is
designed for heavy-duty use by
salon professionals and comes
with a limited two-year warranty.
JANUARY | FEBRUARY 2015
12
Designer Collection
Thermal Products
Thermal styling with argan oil, rich in essential
fatty acids that add shine and body to the hair.
Enhanced with silicones to protect and condition
the hair where most needed.
CHOOSE FROM
• Thermal Flat Iron Spray with Argan Oil 8.8 oz.
• Thermal Shine Spray with Argan Oil 4.4 oz.
• Thermal Serum with Argan Oil 4.2 oz.
Sensories and Designer
Collection Thickr Liters
CHOOSE FROM
• Sensories Bright Shampoo liter
• Sensories Brilliance Shampoo or Conditioner liter
• Sensories Calm Shampoo or Conditioner liter
• Sensories Clarify Shampoo liter
• Sensories Full Shampoo or Conditioner liter
• Sensories Healthy Shampoo or Conditioner liter
• Sensories Moist Shampoo liter
• Sensories Pure Shampoo or Conditioner liter
• Sensories Purify Shampoo liter
• Sensories Smoother Shampoo or Conditioner liter
• Designer Collection Thickr Shampoo or Conditioner liter
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
NEW SHADES NOW AVAILABLE!
EXPERIENCE SUPERIOR
ITALIAN COLOR!
NEW COLOR
NEW SHADES
SALON TRIAL PACKAGE
SALON PURCHASES
25 tubes of ColorDesign
Permanent or Demi Colors
(salon choice)
SALON RECEIVES FREE
• 2 Developers (salon choice)
• 1 Shiny Blond
• 1 ColorDesign Paper Chart
• 1 ColorDesign Bowl
• 1 ColorDesign Brush
EXTRA INTENSIVE
NATURALS
BEIGE
MATTE
HAZELNUT
4.0
Extra Intensive Brown
Castaño Extra Intenso
5.32
Light Beige Brown
Castaño Claro Beige
4/2
Matte Brown
Castaño Matt
5.73
Light Hazelnut Brown
Castaño Claro Avellana
5.0
Extra Intensive Light Brown
Castaño Claro Extra Intenso
10.32
Platinum Beige Blonde
Rubio Platinado Beige
5/2
Light Matte Brown
Castaño Claro Matt
6.73
Dark Hazelnut Blonde
Rubio Oscuro Avellana
INTENSIVE GOLDEN
COCOA
BEST BLONDES IN THE
BUSINESS PACKAGE
SALON PURCHASES
6 tubes of ColorDesign Shiny Blond
SALON RECEIVES FREE
• 2 Developers (salon choice)
• 1 Powder bleach (salon choice)
6.0
Extra Intensive Dark Blonde
Rubio Oscuro Extra Intenso
SALON SAVES OVER 25%
7.73
Hazelnut Blonde
Rubio Avellana
6.33
Intensive Golden Dark Blonde
Rubio Oscuro Dorado Intenso
7.0
Extra Intensive Blonde
Rubio Extra Intenso
SAMPLE KIT
SALON SAVES OVER 25%
SALON PURCHASES
6 tubes of ColorDesign
Permanent or Demi Colors
(salon choice)
SALON RECEIVES FREE
• 1 Developer (salon choice)
• 1 ColorDesign Paper Chart
8.0
Extra Intensive Light Blonde
Rubio Claro Extra Intenso
AUBURN
8.73
Light Hazelnut Blonde
Rubio Claro Avellana
6.35
Dark Cocoa Blend
Rubio Oscuro Cacao
SUPERLIFT SERIES
7.35
Cocoa Blonde
Rubio Cacao
12/11
Special Blond Intensive Ash
Rubio Especial Cenizo Intenso
8.35
Light Cocoa Blonde
Rubio Claro Cacao
12/81
Special Blond Pearl Ash
Rubio Especial Cenizo Perla
1.6
Auburn Black
Negro Rojo
VIOLET
SALON SAVE OVER 50%
5.35
Light Cocoa Brown
Castaño Claro Cacao
9.0
Extra Intensive Very Light Blonde
Rubio Clarisimo Extra Intenso
CORRECTORS
Salon can receive a credit towards
the purchase of larger package later.
1.2
Violet Black
Negro Violeta
Orange
Naranja
CEZANNE Perfect Finish
Keratin Smoothing Treatment
Booth Renter Special
CEZANNE Perfect Finish Keratin
Smoothing Treatment Key Components
Booth Renter Kit
1 8-oz. CEZANNE Perfect Finish
Keratin Smoothing Treatment
1 16-oz. Clarifying Shampoo
BUY
Treatment
Revenue
After-Care Products
3 1.7-oz. Perfect Finish Thermal
Protectant Spray
Retail
Revenue
You are buying one and getting 2 free!
Perfect Finish
(3-5 Applications)
1 8-oz. CEZANNE Perfect Finish Keratin
Smoothing Treatment
1 16-oz. Clarifying Shampoo
1 1.7-oz. Perfect Finish
Thermal Protectant Spray
GET FOR FREE
2 1.7-oz. Perfect Finish
Thermal Protectant Spray
RETAIL REVENUE ALMOST PAYS FOR ENTIRE KIT!
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
13
NEW FORMULA
DAILY SHAMPOO
SAVE 20% ON
For normal to oily hair and scalp
New Daily shampoo contains a lower
concentration of anionic surfactants, offering
a less drying cleanser than Power Cleanser
Style Remover. Also has a small amount of
lubricants in order to get better comb-ability.
OROFLUIDO BEAUTY ELIXIR
A beauty treatment
for all types of hair
CHOOSE FROM
8.4 oz., 15.2 oz. & 33.8 oz.
LITER SALE
SAVE 25%
ON LITERS
Stock up now on your favorite American Crew
liters while they are offered at a great discount!
CHOOSE FROM
New Formula Daily Shampoo
Daily Moisturizing Shampoo
Power Cleanser Style Remover
3-in-1
Daily Conditioner
Beauty elixir for all hair types, with a pure
luxuriance that envelops your hair.
Three organic natural oils in an
exquisite mixture with a pleasant,
silky texture, absorbed rapidly
and leaving no residue in the
hair. Its delicious amber fragrance
with a vanilla foundation will
transport you into a fascinating
world of oriental perfume.
CHOOSE FROM
Orofluido Elixir 1.6 oz.
Orofluido Elixir 3.38 oz.
SAVE 20%
#sizematters
large puck promo
For the people who have no interest in being normal. The ones who live every night to the
fullest. For the people who treat their bodies as their canvas and the world as their plaything,
the new d:fi is now available. See the looks. Hear the beats. Don’t conform, d:fi.
™
CHOOSE FROM
d:struct 5.3 oz.
medium hold with low shine
d:sculpt 5.3 oz.
high hold with low shine
extreme hold
styling cream 5.3 oz.
high hold and shine
JANUARY | FEBRUARY 2015
14
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
miracle whipped
styling balm
miracle whipped
styling balm
HOLLYWOOD’S
CHOICE
FOR APOTHECARY
HAIR CARE
LAURENT’S
JANUARY PICK
•Intensely Smoothes
•Softens
•Hydrates
•Reduces Breakage
•Protects Color Treated Hair
•Humidity Resistant
•Nourishes Damaged Hair
•Prolongs Blow Dried Style
•Smoothes Frizz
•Improves Elasticity
5 oz.
WHIPPING CANCER 24/7
ALL YEAR LONG
whip cancer
It’s a 10’s founding members have all been somehow touched by breast cancer whether it be a family members or
friend. They are taking this on as a personal mission to ensure
that those who need help can receive it.
Vanishing Oil
BUY 3, SAVE 15%
how it works
A portion of proceeds for every
bottle purchased will be donated
to RAW – all year long.
vision
LAURENT’S
FEBRUARY PICK
Bringing awareness of the Advance
Screening that can whip cancer in a
preemptive way!
Curl Activating Crème
mission
BUY 3, SAVE 15%
Raise awareness to newly
available, effective, alternative
screening options to the public and
medical/insurance communities in
an effort to increase public health
and Whip Cancer.
let’s whip cancer together
with Christina Applegate
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
15
AVAILABLE FEBRUARY 4, 2015
HAWAII
C O L L E C T I O N
B Y
O P I
FIFTY SHADES
OF GREY
HAWAII COLLECTION
EDITION A
INCLUDES
12Nail Lacquers .5 oz. (1 per shade)
1 color chart
1 chipboard counter display
1 color palette with chain and label
OPEN STOCK
HAWAII COLLECTION
OPEN STOCK
CHOOSE FROM
My Silk Tie • Dark Side of the Mood
Romantically Involved • Embrace the Gray
Shine for Me • Cement the Deal
CHOOSE FROM
That’s Hula-rious!
This pastel mint green makes me
dance with joy!
My Gecko Does Tricks
Being bright and pearly green is
just one of its talents.
Do You Take Lei Away?
On second thought, I can’t wait –
I need this creamy nude now!
Is Mai Tai Crooked?
Get it straight – this fruity orange
crème is fabulous!
Go with the Lava Flow
You can feel the heat shimmering
off this golden red.
Aloha from OPI
Let’s give a warm island hello to
this bright creamy coral!
Suzi Shops & Island Hops
A light and happy pink that’s the
perfect traveling companion.
Just Lanai-ing Around
This dark, creamy mauve says
“hang loose!” in style.
Hello Hawaii Ya?
In this gorgeous, dusky purple,
I’m doing just fine.
This Color’s Making Waves
This shimmery, lagoon blue has
got heads turning.
Lost My Bikini in Molokini
With this reef-inspired purple,
what’s one bikini more or less?
EDITION A
INCLUDES
12 Nail Lacquers .5 oz. (2 of each)
My Silk Tie, Romantically Involved, Dark Side of the Mood,
Shine for Me, Cement the Deal, Embrace the Gray
1 chipboard counter display
1 color palette with chain and label
Pineapples Have Peelings Too!
The heart of the matter lies in this
gold shimmer with colorful sparkle.
JANUARY | FEBRUARY 2015
16
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
New! AloeEssence™
Vinyl Gloves
Foil/Balayage Boards
• Dual-purpose acrylic boards feature a straight
edge for traditional foil applications & contoured
edge for artistic/balayage techniques
• Set of two boards – short and long
Relief for Dry,
Chapped Hands
• Disposable, premium vinyl
• Latex-free
• Powder-free
• 50 ct.
Balayage Film
• Great for balayage and color blocking
• Perforated roll for ease of use
• Each sheet is 12" x 12"
• Total of 500’ of film
2-in-1
lash-boosting
system
for instant volume
3
Get instant length,
thickness and volume
with Babe Fiber Extend,
a 2-in-1 lash-boosting
system that uses
Viscose Flock Fibers
to add substance,
structure and length to
each lash.
Easy
Steps
Before
1. Apply a base
coat of mascara.
2. Sweep on the
Lash Fibers.
3. Apply a second
coat of mascara to
seal in the fibers.
See longer, thicker, fuller lashes
in as little as 4 weeks.
A breakthrough eyelash serum
from the brand you trust.
2mL Serum
4mL Serum
6mL Mascara
90-day money back guarantee
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
17
PERFORMANCE
THAT PAYS FOR ITSELF
FASTER • LIGHTER • QUIETER • LONGER
Buy an
ItaliaBrava™ Dryer
MODEL: BABFB1
• Ferrari Designed Engine with Max Life™
PRO Brushless Technology
• Made in Italy
• Nano Titanium™ & Ionic Technology
• 2000 Watts
• 6 Heat / Speed Settings
• Lock-in Turbo Boost
• 2 Snap-in Concentrator Nozzles
The perfect combination for maximum performance
Get this FREE
BaBylissPRO™ Limited Edition Yellow U-Styler
MODEL: BABY2071
• Straighten, wave or curl
• Side heating plates for easy curls
• Sol-Gel floating plate
Buy an UltraSonic
Cool Mist Iron
J1 Professional
Clipper
MODEL: BABNT2191T
•Ultrasonic
- Better protection from breakage
- More shine & better alignment
- Better hair condition & improved
manageability
• Detachable cartridge
• Separate control for heat & ultrasonic
• Ultra-smooth & durable titanium-plated plates
• LED temperature display, up to 450°F
•Ryton® housing resists ultra-high heat
MODEL: FX665
• Blades made in Japan
• Powerful and lightweight motor
produces 7,000 RPM
• 5-position taper control
• 8 comb attachments
• Titanium-nitride coated blades
for long-lasting sharpness
• 10’ cord
Get this FREE
BaBylissPRO™ Nano Titanium™
1-1/4” – 5/8” ConiSmooth™ Iron
(Straighten & Curl)
MODEL: BABNT125STB
• Sol-Gel nano titanium/ceramic barrel
• Open: straightener or twin barrel
• Closed (with lock function): ConiCurl
• 3 heat settings –
340°F, 400°F, 450°F
•Ryton® housing resists ultra-high heat
MODEL: FX780
•Cord/cordless
• Includes U-blade and T-blade
• 45-minute cordless run time
JANUARY | FEBRUARY 2015
18
Cord/Cordless
Trimmer
PH: 954-929-4499
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
TruStar Education
We offer many educational opportunities at our Store Academies, representing the
full range of our product portfolio. Below is a sampling of some of our classes we offer.
See your Account Representative or our website for upcoming classes.
CEZANNE PERFECT FINISH
Experience a new way to smooth your clients hair without the
harsh chemicals found in standard Keratin treatments. Feel,
Touch and Smell the difference of Cezanne Perfect Finish!
OUIDAD RAKE & SHAKE
We believe curls are a gift. Finding a hair stylist that
understands how to properly cut and style curly hair is
often the greatest challenge for clients with curls. Ouidad’s
proprietary Rake & Shake styling method will finally give
stylists the tools they need to serve their curly clients needs.
In this class stylists will learn the techniques to further their
curly hair knowledge through an interactive demo.
GOLDWELL FOUNDATIONS 1 & 2
TOPCHIC & COLORANCE
This course is the starting point for anyone that is new to
working with GOLDWELL Colorance or Top Chic Haircolor.
Covered in this program are the Topchic (2-10 series)
and Colorance (Color-Balancing) systems, as well as all
associated in-salon and at home support products.
DAVINES COLOR CODE
An overview of Mask color for those who are exploring
Davines permanent color. This learning experience showcases
the unique characteristics and benefits of Mask Hair color.
Partnered with a hands on seminar providing an in depth
look at an opportunity to experience the simplicity and
performance of Davines.
GOLDWELL ESSENTIALS 1
Provide the ultimate hair color experience for clients through
the 5 step client journey, to include Colorance, Mixing,
Formulations, Colorance CoverPlus, TriFlective Naturals,
Mens Reshade, ColorWheel, Topchic Mix Tones, Creative
Formulations, and Elumen. This is a Hands-on Class.
KMS CUTTING IN SESSION
This program focuses on proper consultation, haircutting,
face shapes, bone structure, and the foundations to create
the perfect look. Get up close and hands on with the
innovative culture of KMS.
FOUNDATIONS 3 BLONDING DEMO
This introduction to the Goldwell Blonding Portfolio is
essential for anyone new to Goldwell Color. Covered in the
course are the Topchic Highlift Blonde. Shades, the SilkLift
Lightening Systems as well as Colorance for perfect toning.
Also see a demo on Blonding.
FOR TICKET INFORMATION PLEASE
CONTACT YOUR TruStar SALES CONSULTANT
OR YOUR LOCAL TruStar STORE
MODEL COURTESY OF DAVINES.
WWW.TRUSTARSALONSERVICES.COM
Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. All promotions expire February 28, 2015.
19
PRSRT. STD.
US POSTAGE
PAID
385 Oser Avenue
Hauppauge, New York 11788
New Richmond, WI
54017
Permit No. 16
11520TRU-ST Please recycle this paper. Advertiser reserves the right to correct print or illustration errors and to limit quantities. © 2015 Williams Publications, Inc., Mpls., MN. Photo courtesy of KMS California.
EDUCATION
Store Locations
Offering in-store education.
Call or visit the location nearest
you for more details.
VISIT OUR NEW AND
IMPROVED WEBSITE
www.trustarsalonservices.com
Jacksonville, Florida
5858 St. Augustine Road
Jacksonville, Florida 32207
904.419.0203
FAX 904.419.0250
Naples, Florida
1244 Airport/Pulling Road
Naples, Florida 34104
239.417.4445
STORE
HOURS
Monday
9am - 7pm
Tuesday-Friday
9am - 5:30pm
Saturday
9am - 1pm
FAX 239.417.3026
North Miami Store
2250 NE 163rd, Suite 3
North Miami Beach, FL 33160
786.274.8381
FAX 786.274.8383
NOW OPEN!
Fort Myers, Florida
FAX 239.689.3802
321.207.0983
850.402.0870
1350 E Mahan Drive Unit D1
Tallahassee, Florida 32308
FAX 850.402.0872
Pompano Beach, Florida
Tampa, Florida
954.785.4988
813.963.3400
437 East Atlantic Blvd.
Pompano Beach, Florida 33060
FAX 954.785.4989
14378 N Dale Mabry Highway
Tampa, Florida 33618
FAX 813.963.1607
Port Saint Lucie, Florida
West Palm Beach, Florida
772.337.5426
561.615.4414
10040 South Federal Highway
Port Saint Lucie, Florida 34952
FAX 772.335.4827
WE ALSO
CARRY THESE LINES...
239.689.3752
Tallahassee, Florida
FAX 321.207.0976
WE ACCEPT:
13195 Metro Parkway
Fort Myers, Florida 33966
Orlando, Florida
7800 S US Highway 17/92
Fern Park, Florida 32730
for the latest in products, manufacturer and
event info. Check out the upcoming store
education schedules, sales forms and more.
4047 Okeechobee Blvd.
West Palm Beach, Florida 33409
FAX 561.615.4491
APPAREL – ACCESSORIES – SHEARS