Document 78037

 Outback Steakhouse® Unveils New Moonshine BBQ Menu Made with Real Moonshine
Outback Restaurants Host Free Nationwide Tasting Event May 21 and 22
Tampa, Fla., May 20, 2014 – In the Outback, we’re all about bold flavors, so for the first time ever, Outback
Steakhouse® is introducing a Moonshine BBQ menu made with real moonshine. To celebrate the launch,
Outback is offering everyone a free sampling from the Moonshine BBQ menu with the purchase of any adult
entrée on Wednesday, May 21 and Thursday, May 22. Guests will receive a free half order of Moonshine BBQ
Wood-Fire Grilled Wings by simply saying “Moonshine BBQ Wings” to their server.
“Bold flavors define Outback, and you can’t get much bolder than authentic moonshine,” said John
Schaufelberger, Chief Marketing Officer for Outback Steakhouse®. “We’re taking moonshine from the mason
jar to the menu and are excited for all of our guests to get a taste.”
The first of its kind Moonshine BBQ menu includes:
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Sirloin with Moonshine BBQ Bacon Wrapped Shrimp – Outback’s signature sirloin with Moonshine
BBQ Bacon Wrapped Shrimp and your choice of one freshly made side
Moonshine BBQ Ribs – each succulent rack is smoked, wood-fire grilled and brushed with
Moonshine BBQ sauce, served with Aussie Fries
Moonshine BBQ Wood-Fire Grilled Wings – tossed with our chef-inspired Moonshine BBQ Sauce
and served with ranch dressing
Try all three Moonshine cocktails including the Huckleberry Hooch and Watermelon Hunch Punch,
made with Ole Smoky® Blackberry Moonshine™ and Just Peachee, made with Georgia Moon®
Peach Moonshine
Additional menu items to hit the sauce include the Moonshine BBQ Combo Platter, complete with
Moonshine BBQ Bacon Wrapped Shrimp, 1/3 order of Moonshine BBQ Ribs and Grilled Chicken on the
Barbie, the Double Moonshine Burger and Moonshine BBQ Chopped Salad. Of course, no menu is
complete without dessert and what better way to finish off a Moonshine BBQ meal than with Outback’s new
Skillet Apple Pie, made with warm apples and cinnamon baked in a flakey crust, topped with Blue Bell®
Homemade Vanilla Ice Cream.
In addition to the nationwide sampling event, Outback is making it easy for everyone to get their ‘shine on with
the Moonshine Name Generator at www.Outback.com/Name. With a few simple clicks, fans can determine
their Moonshiner name and if they are a “Rebel,” “Outlaw” or “Maverick.” Last but not least, guests can learn
the “true” secret behind why Outback’s Moonshine BBQ sauce is so dang good by visiting
www.Outback.com/Shine.
For more information about Outback Steakhouse®, please visit www.outback.com, www.facebook.com/outback
or follow us on Twitter @Outback.
About Outback Steakhouse
Outback Steakhouse® starts fresh every day to create the flavors that our mates crave. Best known for grilled
steaks, chicken and seafood, Outback also offers a wide variety of crisp salads and freshly made soups and
sides. New creations and grilled classics are made from scratch daily using only the highest quality ingredients
sourced from around the world. For more information, please visit www.outback.com or
http://www.facebook.com/outback.
About Ole Smoky® Tennessee Moonshine®
Currently, Ole Smoky Tennessee Moonshine nationally retails ten flavors of moonshine made using authentic
East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole
Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the
brand’s signature flavors. Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine,
Apple Pie Moonshine™, Blackberry Moonshine, Strawberry Moonshine, Lemon Drop Moonshine™ and
Charred Moonshine™ are available selectively in 49 states and Canada. Pineapple Moonshine is available in
Tennessee, California and Hawaii only. Ole Smoky Tennessee Moonshine can be found at local retailers and
is sampled and sold at some of the biggest music and sporting events in the country. True to its roots, each
Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been
filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information about
the brand, please visit www.olesmoky.com. Find them on social
media: Facebook.com/olesmoky, Twitter.com/olesmoky, Instagram.com/olesmokymoonshine.
About Georgia Moon® Corn Whiskey
Currently, Georgia Moon® Corn Whiskey nationally retails two pure corn whiskeys, 80 proof and 100 proof, as
well as two 70 proof flavor offerings: Georgia Moon Peach and Georgia Moon Apple Pie. Following the strict
standards of corn whiskey, Georgia Moon has a minimum of 81% corn in the mashbill, and can only be aged in
new uncharred or used charred oak barrels. The original mason jar brand, Georgia Moon is bottled by the
Johnson Distilling Co. in Bardstown, KY. It can be found throughout the United States at local retailers and fine
establishments.
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Elizabeth Watts
Morgan Calef
Bloomin’ Brands Inc.
813-830-4967 / ElizabethWatts@BloominBrands.com
Hunter Public Relations
212-679-6600 x 329 / mcalef@hunterpr.com