LET’S MAKE NYC THE MEDIA CAPITAL OF THE WORLD NYC Media Lab connects technologists in digital media and technology companies with bright minds in New York City’s universities in order to drive innovation and talent development. NYC Media Lab is a partnership between the City of New York, its institutions of higher education, and the digital media and technology industry. The Lab hosts events and seeds projects to foster collaboration across a range of disciplines core to the future of media. CORPORATE MEMBERS AFFILIATE MEMBERS OPEN SEED PROJECTS Corporate members of NYC Media Lab take part in annual open seed projects, a way to immediately plug into the cutting-edge talent and research taking place across NYC’s universities. We invite a high degree of participation from member companies, allowing them the ability to shape the questions and goals surrounding each collaborative project. Seed projects can take various forms depending on the needs of each company, such as a research project or prototype. FOR INSTANCE: AUTOMATIC VIDEO ANNOTATION CHALLENGE MLB Advanced Media is experimenting with a wide range of technologies to improve its ability to capture and annotate video metadata. Structured as a national competition, this seed challenge seeks solutions to automatic video annotation to uncover key data from archival video of baseball games by issuing a series of prizes. VISUAL PROGRAMMING TOOLS FOR JOURNALISTS News Corp has convened a working group with students and faculty from the NYU Polytechnic School for Engineering and the Columbia University Graduate School of Journalism to explore both the form and function of a data visualization and interactive graphics toolkit for journalists. The project will establish what areas of development would be necessary to advance a larger scale open source project. NEWS AND MOBILE COMMERCE NBCUniversal challenged NYC faculty and students to explore opportunities in delivering and monetizing micro news content on their mobile game called “Ncredible.” Students and faculty from the NYU MFA in Game Design program came together with executives from NBCUniversal to playtest the game and give structured feedback. PERSONALIZED MOBILE NEWS APPLICATIONS Hearst Corporation invited students to apply for a fellowship around prototypes of new mobile applications expressing the idea of content personalization. Five students were chosen from NYU, SVA, and Parsons the New School for Design. The fellows designed, iterated, and user-tested their applications while regularly consulting with Hearst editorial and technical executives. Together, the fellows and the executives explored questions such as: what kind of content is likely to engage individual users, and under what conditions? What are the product experiences that not only provide the right context for this personalized content, but can delight users? THE FUTURE OF RETAIL Publicis Groupe executives across four agencies collaborated with an academic team from the MFA Design & Technology program at Parsons The New School for Design to imagine the future of the retail experience. The Parsons students researched, developed, and usertested prototypes surrounding in-store navigation, interior design for pop-up stores, and personalized body scanning for apparel shopping. info@nycmedialab.org www.nycmedialab.org Twitter: @nycmedialab SAVE THE DATE! NYC MEDIA LAB 2015 ANNUAL SUMMIT September 25, 2015, 9:00am - 5:00pm NYU Skirball Center for the Performing Arts, 566 LaGuardia Place, New York, NY 10012 Now entering its fourth year, NYC Media Lab’s Annual Summit is your crash course in the best thinking, projects, and talent in digital media and communications across the City’s universities. From hands-on workshops to the City’s only pan-university demo showcase, this is your opportunity to explore a wide range of prototype technologies, applications, and research projects. Come meet the next generation of talented designers, engineers, and makers that will continue to make New York City the media capital of the world. MEET CONNECT TINKER with industry innovators and university faculty building the future of media in design, engineering, computer science & more with demos and research projects on data, mobile, interfaces, hardware & more REGISTER TODAY https://nycmedialabsummit.splashthat.com info@nycmedialab.org www.nycmedialab.org Twitter: @nycmedialab BECOME A MEMBER TODAY MEMBERSHIP LEVELS Priced annually STRATEGIC / $300,000 CORPORATE / $50,000 AFFILIATE / $10,000 Includes: Includes: Includes: · $100,000 membership fee · $200,000 seed project commitment · Invitations to Lab events · Opportunity to host a visiting scholar or place an executive in an NYC lab · $25,000 membership fee · $25,000 seed project commitment · Invitations to Lab events · $10,000 membership fee · Invitations to Lab events GETTING VALUE Student Recruitment: Tap into one of the City’s most valuable assets—its diverse and talented body of students. Members recruit students to join them for hackathons, as interns, or as full-time employees. Brainstorming, Technology, and Product Review Sessions: Generate a new product concept, get feedback during product development, or help to reimagine an existing product line. Interactive Demonstrations: See projects firsthand from NYC university labs and gain insights through discussions and debate. Meeting Place for Company and Industry Collaboration: Engage with other members, opening the possibility for collaboration, or use events hosted by the Lab to organize collaboration with multiple divisions within your own company. Introductions Service: Receive introductions to top New York City researchers and practitioners in your company’s areas of interest. LET’S START A CONVERSATION Contact us today to discuss how NYC Media Lab can help your company advance its technology projects and achieve its innovation goals. Justin Hendrix, Executive Director justin.hendrix@nycmedialab.org (646) 251-4929 info@nycmedialab.org www.nycmedialab.org Stay connected. Sign up for our monthly newsletter for invitations to NYC Media Lab events, news on university technology and happenings, and more. Subscribe now: www.nycmedialab.org/newsletter Twitter: @nycmedialab