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MARCH 22, 2015
INTRODUCTION
★RACE OVERVIEW ★
The All American Marathon is a partnership event
between Fort Bragg and the City of Fayetteville. The
Marathon brings together the City of Fayetteville’s
local residents, businesses and city employees with the
Soldiers, Families and Civilian employees of Fort Bragg
creating a dynamic partnership and first class marathon
events.
By bringing thousands of runners, families and spectators
to Fayetteville, North Carolina, the All American
Marathon provides local hotels, restaurants and
business’s an opportunity to show why the All American
Marathon starts in the All-American City and ends at the
Home of the Airborne and Special Operations.
The All American Marathon is a patriotic run that allows
the everyday citizen to run alongside true American
Heroes and Soldiers. This experience creates an
exhilarating atmosphere, from helicopters flying over
head, to live artillery fire, and paratroopers falling from
the sky; The All American Marathon’s represents America
and patriotism at its finest.
★ 2014 RACE DEMOGRAPHIC
OVERVIEW★
• Runners from 46 different states
• 1/3 of participants were active duty military
• Average age 35 years old
• Youngest runner 4 yrs old - Oldest runner 85 yrs old
• 53% Male 47% Female
• Website had 205,269 page views & 157,602 unique
page views for the 2014 race
★ SPONSOR LEVELS ★
~All American Marathon Title Sponsor (p.3)
~Mike to Mike Half Marathon Title Sponsor (p.4)
~All American 5K Title Sponsor (p.5)
~Pasta Party Sponsorship (p.6)
~Volunteer Sponsorship (p.7)
~Finisher Medal Sponsorship (p.8)
~Finish Festival Sponsorship (p.9)
~Results Driven Sponsorship (p.10)
~Ambassador Program Sponsorship (p.11)
~Pace Group Sponsorship (p.12)
~Almost Home Sponsorship (p.13)
~Recovery Area Sponsorship (p.14)
~Food Stop Sponsorship (p.15)
~Lead/ SAG Vehicle Sponsorship (p.16)
~Breakfast Sponsorship (p.17)
~Lunch Sponsorship (p.18)
~Community/ Travel Page Advertising (p.19)
1
BENEFITS OF SPONSORSHIP
★ SALES PROMOTION ★
The All American Marathon and Mike to Mike Half
Marathon will be a Boston Qualifier in 2015. This Marathon
is an opportunity for your company to reach a concentrated
mass of your target audience in one weekend. A
sponsorship will surely help promote products and services.
★ PRINTED MATERIALS ★
Sponsors of the All American Marathon and Mike to Mike
Half Marathon will receive sponsorship credit on our print
materials, where applicable.
★ MEDIA RELATIONS ★
The All American Marathon and Mike to Mike Half Marathon
are highly supported by both local and national media outlets
on and off Fort Bragg. Family and MWR will ensure that all
sponsors receive maximum exposure.
★ ONLINE ★
All sponsors logos will be placed and linked on the sponsor
page of the Fort Bragg MWR website -- http://www.
fortbraggmwr.com/allamericanmarathon.
★ ON SITE PROMOTION ★
The All American Marathon and Mike to Mike Half Marathon
offers sponsors two opportunities to exhibit and display their
product once at the Pasta Party (March 21, 2015) and once at
the Finish Festival on Race Day (March 22, 2015).
*Note Pasta Party Promotion must be approved prior to event*
★ ON SITE PROMOTION
IDEAS ★
• Signs & Banners
• Merchandise Giveaways
• Product Sampling
2
ALL AMERICAN MARATHON
PRESENTING SPONSOR
• Identified as the exclusive All American Marathon title
sponsor, company logo included on the full marathon
page of the website.
• Company Logo printed on the full marathon official
T-shirt design
• Company banner displayed at start and finish line
• Company banner and booth space at Pasta Party
• Company banner on entertainment stage
• Additional banners positioned along the race route
• Company logo on the e-newsletter sent out monthly
to participants
• Company name included in all Press Releases and
Public Service announcements (Space Permitting)
• Company logo included on the homepage of the
website
• Complimentary 10x10 foot tent at the Finish Festival
• Pre and Post event photo opportunities
• Logo printed on All American Marathon race bib
$30,000 plus $5,000 in product giveaways from the
approved in-kind list
3
MIKE to MIKE HALF MARATHON
TITLE SPONSOR
• Identified as the exclusive Mike to Mike Half Marathon
title sponsor, company logo included on the half
marathon page of the website
• Company Logo printed on the official Mike to Mike
Half Marathon T-shirt design
• Company banner displayed at start and finish line
• Company banner and booth space at Pasta Party
• Additional banners positioned along the race route
• Company logo on the e-newsletter sent out monthly
to participants
• Company name included in Press Releases and
Public Service announcements (Space Permitting)
• Company logo included on the homepage of
the website
• Complimentary 10x10 foot tent at the Finish Festival
• Pre and Post event photo opportunities
• Logo printed on half marathon race bib
$25,000 plus $5,000 in product giveaways
from the approved in-kind list
4
ALL AMERICAN 5K
TITLE SPONSOR
• Identified as the exclusive title sponsor of the All
American 5K
• Company Logo printed on the official T-shirt design
• Logo printed on 5K race bib
• Company banner displayed at start line of 5K
• Booth space at Pasta Party
• Company logo on the e-newsletter sent out monthly
to participants
• Company logo on 5K mile marker signs
• Company name included in all press releases and public
service announcements referring to the All American
5K (Space Permitting)
• Company logo included on the 5k page of the website
• Complimentary 10x10 foot tent at the Finish Festival
• Pre and Post event photo opportunities
$20,000 plus $5,000 in product giveaways
from approved in-kind list
5
PASTA PARTY
SPONSORSHIP
Overview:
The pre race pasta party is a long standing tradition
among marathon races. It serves not only as a meal
for runners & their families but also fosters a sense of
camaraderie before the big race among athletes. This
event features keynote speakers, a chance for runners
to meet their pace group leaders and a chance to learn
more about the race itself.
• Identified as the Pasta Party Presenting Sponsor
• Booth space at Pasta Party
• Additional banners positioned along the race route
• Complimentary 10x10 foot tent at the Finish Festival
• Company logo included on the Pasta Party page of the
website
$12,000 plus $1,500 in product giveaways
from the approved in-kind list
6
VOLUNTEER
SPONSORSHIP
Overview:
Volunteers are the backbone of any successful race. Over
1,200 community member and organizations volunteer
throughout all aspects of the All American Marathon
races. Volunteers have very high visibility; they are the
staff members that everyone sees on race day.
• Company logo on 1,200 Volunteer T-shirts
• Logo on volunteer drawstring backpack bags
• Complimentary 10x10 foot tent at the Finish Festival
• Company logo included on the volunteer’s page of the
website where every volunteer must go to register
• Logo on all volunteer training materials
• Pre and Post event photo opportunities
$12,000 plus $1,000 in product giveaways
from approved in-kind list
7
FINISHER MEDAL
SPONSORSHIP
Overview: After successfully completing their race,
runners are awarded a well earned finishers medal.
Your company logo could be printed on the custom
race ribbon hanging around the neck of every runner!
The 2015 commemorative custom race medal will
surely be hung and displayed by athletes as a trophy of
accomplishment.
• Exclusive company logo printed on custom race
ribbon attached to commemorative finisher’s medal.
• Pre and Post event photo opportunities, logo seen in
every photo taken post race with finisher medal.
• Complimentary 10x10 foot space at the Finish Festival
• Company logo included on the Sponsor’s page of the
website
• Company logo in pre race information packets
Full Marathon Custom Ribbon:
6,000 plus $1,000 in kind product at finish festival
Half Marathon Custom Ribbon:
7,000 plus $1,000 in kind product at finish festival
5K Custom Ribbon:
5,000 plus $1,000 in kind product at finish festival
All 3 race ribbons:
$15,000 plus $1,000 in kind product at finish festival
All 3 race ribbons: $15,000 plus $1,000 in kind giveaways
from approved in-kind list
8
FINISH FESTIVAL
SPONSORSHIP
Overview:
The finish festival is located at the finish line area of the
5K, full marathon & half marathon races. It is a place for
runners to celebrate their accomplishments, for their
supporters to cheer them on in the final leg of the race,
and for the community to enjoy an outdoor festival with
entertainment and fun.
• Complimentary 10x10 foot space at the Finish Festival
to display products and promote
• Company logo included on the Sponsor’s page of the
website
$3,000 plus $1,000 worth of in kind
giveaways from the approved in-kind list
9
RESULTS DRIVEN
SPONSORSHIP
Overview:
Race results are the main focus after crossing the finish
line. Runners and spectators alike are eager to see how
the results stack up, looking to see who the age group
winners are, or if they set a personal record for this
competition. Sponsor should have the ability to scan QR
codes on runner’s race bibs to display results.
• Company identified as, “Official race results brought to
you by (company)”
• Company Logo printed on Bibs of all 3 races
• Company positioned near the finish line allowing the
ability to touch every runner
• Company banner and logo displayed at start and finish
line
• Company banner and logo and booth space at Pasta
Party
• Company logo on the e-newsletter sent out monthly
to participants
• Complimentary 20x20 foot tent at the Finish Festival
• Company logo on all race results
• Company logo included on the results page of the
website
$7,000 plus $2,500 in product giveaways
from approved in-kind list
10
AMBASSADOR PROGRAM
SPONSORSHIP
Overview:
Ambassadors are the face of the All American Marathon,
mobile marketing and advertising for our 2015 races.
Ambassador members attend area events as well as
other races to promote the All American Marathon and
encourage registration. These representatives personally
recruit for our event and drive potential customers to
our website.
• Logo on Ambassador Shirt which they wear to
promote at community events & runs.
• Complimentary 10x10 foot tent at the Finish Festival
• Company logo included on the ambassador’s page of
the website
• Ambassadors report to your finish festival tent for
prizes post race
• Pre and Post event photo opportunities
$5,000 plus $3,000 in gifts for ambassador
incentive program
11
PACE GROUP
SPONSORSHIP
Overview:
Pace group leaders run a steady pace throughout the
race so that members of their pace group are able to
finish the marathon or half marathon in the projected
finish time for that group. The athletes are typically well
known in the running community and have high visibility
throughout the race.
• Company logo printed on pace group leader shirts
• Logo on official pacers sign which they hold in the air
while running the full race distance.
• Identified as the official pace group sponsor
• Company logo on sponsor webpage, and other printed
materials (Space Permitting)
• Complimentary 10x10 foot space at the Finish Festival
photo credit: Maxisport/Shutterstock.com
$4,000 plus 30 pacers gifts
(at least $150 Value Each)
12
ALMOST HOME
SPONSORSHIP
Overview:
The final quarter mile of the half marathon (13.1 Miles)
or full marathon (26.2 Miles) is the most challenging
part of the race where athletes have to dig deep and
need encouragement. This area is where the majority
of spectators will gather along the route to cheer on
runners, this is also a great place for a sponsor to place
signage with an encouraging message that runners will
remember.
• Company banner or signage displayed at the last
quarter mile
• Complimentary 10x10 foot tent at the Finish Festival
• Company logo included on the sponsor’s page of the
website
• Pre and Post event photo opportunities
$4,000 plus $1,500 of product giveaways
from approved in-kind list
13
RECOVERY AREA
SPONSORSHIP
Overview:
The recovery zone is an area of rest and recovery
for tired runners after the race. This zone will offer
complimentary services to runners as an oasis after their
long journey to the finish. Showcase your services to
pamper our 7,000 runners.
• Complimentary 20x20 foot tent at the Finish Festival
• Ability to perform and showcase your company’s
services post race
• Company logo included on the sponsor’s page of the
website
$3,000 plus free services at the Finish Festival and
$1,000 from approved in-kind list
14
FOOD STOP
SPONSORSHIP
Overview:
Food stops are positioned throughout the full & half
marathon race courses offering a bit of extra fuel to keep
the athletes moving forward. There will be 4 food stops
for the 2015 races; your company could exclusively
provide the food for one of these fueling stations, making
thousands of positive impressions on the race course.
• Company banner and logo displayed at Food Stop
• Complimentary 10x10 foot space at the Finish Festival
• Company logo included on the Sponsor’s page of the
website
Approved Foods:
• Gels/Chews/Blocks
• Peanut Butter Pretzels
• Mini Granola Bars
• Jelly Beans - Sport Bean
* Substitutions availible upon approval
$3,000 plus in kind on course food
for up to 3,000 runners
15
Lead Vehicle & SAG Vehicle
SPONSORSHIP
Overview:
The lead vehicle is driven in front of the first runner
marking the front of the race pack. The SAG vehicle is
an integral part of the full & half marathon races. The
SAG vehicles will follow the race routes and pickup any
athletes who have fallen behind the allotted pace time,
ensuring their safety as the roads reopen to traffic
behind the race.
Sponsor will Provide:
• Magnetized logo and/or company signage for vehicle
• 4 vehicles with a seating capacity of 10+
OR
• Magnetized logo and/or company signage for vehicles
• Cash for SAG vehicle rental
Family
& MWR will Provide:
•
• Space for vehicle to be displayed at start and finish areas
• Vehicle/ Logo will be seen as it drives the route for
both full & half marathons
• Complimentary 10x10 foot space at the Finish Festival
• Listed as sponsor on web page
photo credit: ostill/Shutterstock.com
$3,000 plus 4 vehicles & $1,000 approved in-kind
OR $5,000 CASH
16
FINISH FESTIVAL
BREAKFAST SPONSORSHIP
Overview:
The All American Marathon races start bright & early
drawing spectators to the finish area to greet the first
finishers of the race. Breakfast is the most important
meal of the day and will be a huge draw for the large
amount of early birds who come out to support this
event.
• Complimentary 10x10 foot space at the Finish Festival
• Company logo included on the Sponsor’s page of the
website
• Company logo in pre race information packets
• Pre and Post event photo opportunities
Supply and serve a breakfast menu variety for 500 people including
items such as coffee, doughnuts, bagles, fruit, orange juice and water.
17
FINISH FESTIVAL
LUNCH SPONSORSHIP
Overview:
The All American Marathon races draw a large crowd
of spectator & community members as well as hungry
runners looking for a bite to eat. Complimentary food
leaves a great impression among patrons and gives
restaurants an immense amount of face time with
individuals from across the country. In 2014 the All
American marathon attracted athletes from over 46
different states.
• Company banner and logo displayed at the Finish
Festival
• Complimentary 10x10 foot space at the Finish Festival
• Company logo included on the Sponsor’s page of the
website
• Company logo in pre race information packets
• Company identified in race magazine
• Pre and Post event photo opportunities
Supply and serve a lunch menu variety with
entrée item, side & beverage for 2,000 people.
18
APPROVED IN-KIND
PRODUCT/GIVEAWAY LIST
Items on this list must be pre approved by MWR
Sponsorship before ordering to determine quantity
and item need for this event. These items will go in the
pre race goodie bags for every runner, which they will
receive during packet pickup.
• Shaker Bottle
• Collapsible water bottles
• Running socks
• Sweatbands
• Sunscreen
• Chapstick
• Croakies (sunglass holders)
• Hats
• Towel- standard
• Cooling neck towel
• Gum
• Lanyards
• Sports snack food (clif bar, sport beans, etc…)
• Koozies
• Car magnet
- Marathon
- Half Marathon
• 5K
• Bandana
*Additional items and product options negotiable, please contact
Brittney VanderMoere for pre approval.
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CONTACT US!
★ BRITTNEY VANDERMOERE ★
Fort Bragg Family and MWR Marketing
Bldg. 4-T-1367 Reilly Street
Fort Bragg, NC 28310
brittney.a.vandermoere.naf@mail.mil
phone: 910.643.6134
fax: 910.396.6339