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WELCOME
WHY YUMMY CUPCAKES
“Score!”
TRAINING & SUPPORT
COSTS & CRITERIA
… Rachael Ray
“One of the Most Unique Cupcake Places in America!”…
Critics Review, Debbie Mazar
Seen everywhere from features on Food Network’s
“Unwrapped” and The Cooking Channel’s “Kid In A
Candy Store” to Bon Apetit, In Style, Vogue, Paula
Dean, Rachael Ray, Martha Stewart Magazines, to the
Academy Awards & The Emmys!
“What makes them so special is their diversity of
flavors that are done with a delicate
balance…artisanal” …
NEXT STEPS
OWNERSHIP
Why Yummy Cupcakes?
WE ARE PROUD TO INTRODUCE TO YOU A NEW & EXCITING
BUSINESS OPPORTUNITY!
For Franchise Contact:
Geoff Batchelder
Franchise Development
g.batchelder@yummycupcakes.com
1 877 222 3722
It’s The Complete Cupcake Business Solution
WELCOME
Welcome to the Original . . . Yummy Cupcakes!
Established in March 2004, Yummy Cupcakes has developed a solid and successful business model for
both Yummy Cupcakes Bakeshop owners and Yummy Cupcakes customers. This, combined with our
corporate experience in business operations and retail marketing, has lead us to seek qualified
Franchisees to join us in growing Yummy Cupcakes® as a world class brand!
Yummy Cupcakes PR Reel:
Click here or cut and paste into your browser
http://www.youtube.com/watch?v=SqhrSkcVNzo
We are confident that owning a Yummy Cupcakes® franchise is a tremendous opportunity.
WHY YUMMY CUPCAKES
We’ve created a powerful brand with a dynamic product line to give our Owner/Operator franchise partners
a winning business model.
How is Yummy Cupcakes® different and better than the rest?
A Proven Business Model
We developed, launched and run successful bakeshops ourselves!
Trend Setting Artisanal Gourmet Creations
More than 400 (and growing) proprietary gourmet cupcake recipes including Vegan and Sugar-free
A Diverse Cupcake Product Line
Customers love our line of delicious cupcake treats and products, which keeps customers coming back…again and again!
New and Unique Cupcake Marketing Concepts
We’re constantly creating exciting new cupcake events and promotions to help you build your client base!
National Promotions, Placement and PR
With our headquarters based in the media capital of the world, you get the benefit of national exposure from our exciting promotional
campaigns!
As a Yummy Cupcakes® Owner/Operator, you’re part of a growing brand that stands out from the competition!
WHY YUMMY CUPCAKES
It’s a complete business solution.
We’ve crafted a proven business model, an unmatched product line, and a team of professionals who
are constantly working for the benefit of the Yummy Cupcakes brand and our Franchise Partners.
 Anyone with a desire to bake and create can be taught…don’t need professional Chefs
 Small footprint averaging 1,200 square feet
 “Hub & Spoke” Model; A Single Bakeshop can support up to 4-6 Satellite Yummy Cupcake
Stores thereby reducing the capital investment greatly (NO baking in Satellite Stores- Just Retail
Sales)
The Franchise Opportunity
TRAINING & SUPPORT
From the moment you join the Yummy Cupcakes team, you will get the tools you need to succeed:
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Complete real estate, site selection and lease negotiation support
Start-up support with a complete On-Boarding schedule
Operational, Safety, Marketing and Vendor manuals
Proprietary recipes created just for Yummy Cupcakes by Executive Chef Tiffini Soforenko
Managerial and operational training in our Flagship Bakeshop in Los Angeles
On-site support prior to and one week after your opening
Ongoing conferences , training programs and follow-up to support your growth
POS setup and on-going support
Strong brand marketing
Marketing training and materials for your local marketing efforts
National / International P R through our PR Firm
Reduced costs through Yummy Cupcakes purchasing power
The Franchise Opportunity
Training and Support
TRAINING & SUPPORT
Sales and Field Support Team
Yummy Cupcakes has a team dedicated to field support providing:
* Onsite visits and regional seminars
* Online training and webinars
* Training follow-up programs
* Programs and materials to support new product offerings
Continuous Operational Support
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Yummy Cupcakes ensures the highest standard of operational procedures to maximize sales and profitability.
Hands-on assistance with all aspects of running a Bakeshop, Satellite Retail Store or Kiosk location
Experienced Retail Operations Business Consultants available for support
Company Advisory Board of elected franchisees, community leaders and corporate staff offer guidance
Ongoing updates to Policies and Procedures manuals
Yummy Cupcakes newsletter
Conference calls and webinars
The Franchise Opportunity
COSTS & CRITERIA
The initial franchise fee to join the Yummy Cupcakes franchise team is $35,000 for a single Bakeshop.
Franchise Fees reduced if purchasing multiple units at time of signing. Qualified candidates should
possess a minimum net worth of $250,000 and liquid assets of at least $150,000. Franchisees can
expect their initial investment for starting a Yummy Cupcakes Bakeshop to range from approximately
$149,000 to $291,000, depending on the real estate selected.
For a Bakeshop and 2 Satellite Stores the investment will range from $292,000 to $527,000 depending
on real estate selected.
The Franchise Opportunity
F A Q’S
Q: How much money can I make?
A: While we have a tested business model that has proven profitable, profitability depends on many factors including operating and
occupancy costs, financing terms, etc., but most the important factor is your ability to operate the business effectively.
The exciting part is that you are in control.
Q: Does the total initial investment necessary to begin operations include the initial franchise fees payable to Yummy Cupcakes ?
A: Yes.
Q: What are the ongoing fees?
A: Franchisees will pay an ongoing franchise fee of 5% of gross revenues from sales at the franchise locations. And 1% for marketing
fees. The combined contribution to the marketing fund and expenditures for local advertising will not exceed 6%.
Q: What does it take to be a successful Owner/Operator?
A: Ideally, we are looking for individuals who have experience in business management and know what it takes to be successful. This
will include the following:
1. Ability to develop and execute a business plan.
2. An entrepreneurial spirit and strong desire to work hard and achieve results.
3. Someone who wants to be part of a franchise team.
4. Ability to manage finances including an understanding of business financial statements.
5. A commitment to personally manage and be responsible for the day-to-day operations of the business.
6. Willingness to train and become proficient in all aspects of operating a successful Yummy Cupcakes .
7. An acceptable credit history.
8. Sufficient assets to invest in and maintain the business
The Franchise Opportunity
Next Steps
NEXT STEPS
Whether you are a first time franchisee or an experienced business owner, Yummy Cupcakes
franchise system empowers you to get more out of what you want from your business and your life.
We have created a Discovery Process to help you ask the right questions and learn as much as
possible about our franchise opportunity. As you go through these steps, you will find all the
information you will need to decide whether a Yummy Cupcakes franchise is the right choice for
you.
As a Yummy Cupcakes® Franchisee, Owner/Operator, you will experience a commitment to
supporting your success that is highly valued and exceptional in the industry. When you are in the
Yummy Cupcakes® family you become a part a winning team and winning approach to business!
The Franchise Opportunity
Next Steps
NEXT STEPS
Step One
Complete an application, have business overview presentation with the franchise development team.
Step Two
Receive disclosure documents, schedule FDD review discussion.
Step Three
Complete Yummy Cupcakes financial business plan worksheet. Secure financing.
Step Four
Attend Discovery Day at corporate store in Los Angeles.
Step Five
Receive franchise approval, sign a store development agreement, begin training, begin site selection.
Step Six
Finalize the lease, begin construction, conduct employee training and open your store.
Want to learn more about how you can become a Yummy Cupcakes franchisee? Contact us at 1-877-222-3722 or
email g.batchelder@yummycupcakes.com.
The Franchise Opportunity
OWNERSHIP
A pride of ownership.
You will have opportunity for personal and professional growth and satisfaction both as an Owner/Operator of a Yummy
Cupcakes and as a member of the Yummy Cupcakes team, respected worldwide. We will give the tools and training you need to
operate, and combined with your own knowledge, experience, effort, and drive, you will be creating your financial future!
As a Yummy Cupcakes® Franchisee, Owner/Operator,
you will experience a commitment to supporting your success
that is highly valued and exceptional in the industry.
When you are in the Yummy Cupcakes® family
you become a part a winning team and
a winning approach to business!