the SOLICITORS group Quality training for less LAW2015 Birmingham Holiday Inn, Birmingham Airport 3 - 5 March Your route to the legal profession Legal Exhibitions & Conferences / Direct Mail / E-Marketing Opportunities Quality training for less Contents Event Information and Exhibition Opportunities................. 3 Conference and Presentation Opportunities............ 5 Sponsorship Benefits and Conference Streams.......................6 Event Sponsorship Packages................ 8 Targeted Advertising and Branding Opportunities................. 9 EVENT INFORMATION & EXHIBITION OPPORTUNITIES WHY EXHIBIT AT LAW2015 BIRMINGHAM LAW Birmingham Spring has now been running for ► High quality audience of over 900 6 years and is the first of our 2015 road-show legal events. The event attracts over 900 legal professionals over three days. In 2015 the event will be running from 3 - 5 March. The event is typical of our regional events with legal professionals ► Meet new customers and secure existing relationships ► Raise brand awareness ► Generate sales multiple conference streams (see page 5) running ► Launch new products and services alongside an exhibition and networking area. Exhibitors also benefit from a full range of The conference breaks are staggered to ensure pre-event marketing collateral, completely there is a constant footfall for exhibitors and all free of charge. This includes: stands are positioned adjacent to the networking ► Company profile and logo on the events and refreshment areas. Exhibitors have the option to exhibit on one, two or all three days of the event. The price of exhibiting is determined by the number of days you wish to exhibit at the event. page of the SOLICITORS group website ► Promotion of special offers and product launches online in our pre-event marketing e-shots ► Promotion to all delegates at the event as an exhibitor in all pre-event marketing collateral 3 LAW2015 Birmingham RESERVE OR BOOK YOUR EXHIBITION STAND 8 9 10 To reserve or book your exhibition space please contact the SOLICITORS group sales@thesolicitorsgroup.com 7 Conference Suite 1 Conference Suite 2 6 5 Reg Reg 11 Catering Point on 01332 227682 or e-mail 12 13 4 14 3 2 15 1 Water Station 4 LAW2015 Birmingham CONFERENCE & PRESENTATION OPPORTUNITIES WHY SPONSOR A CONFERENCE The education programme forms a key part of ► Promote your business to your relevant Conference sponsorship packages are priced LAW2015 Birmingham. depending on the number of delegates We secure only the best speakers from the ► Put forward guest speakers to hold profession on our comprehensive legal practice conference programme. audience in a professional setting sessions on the conference programme ► Brand individual seminar sessions or entire conference streams with your literature HOW TO GET INVOLVED! ► Display thought leadership in your We offer the opportunity for sponsors to get ► Feature alongside the leading names in involved with the conference programme by particular legal practice area the profession sponsoring the specific conference streams relevant to their business. 5 expected to attend. Please see page 6 for a list of benefits and conferences running at LAW2015 Birmingham. LAW2015 Birmingham SPONSOR BENEFITS CONFERENCE STREAMS SPEAKING OPPORTUNITY 3 MARCH 2015 5 MARCH 2015 ► Speaking slot ► 9:30 - 17:00 ► 9:30 - 17:00 ► Subject exclusivity ► Delegate list from the conference PRE-EVENT MARKETING CAMPAIGN INCLUDING Residential Property Conference Personnel Injury Conference ► 9:30 - 17:00 ► 9:30 - 17:00 Employment Law Conference Family Law Conference ► 9:30 - 17:00 ► Topic and session description on brochure ► 9:30 - 17:00 ► Topic and session description on course 4 MARCH 2015 information pages Immigration Law Conference ► All Marketing materials sent to database ► 9:30 - 17:00 once a month To enquire or book your conference sponsorship package please contact the ► 9:30 - 17:00 ► Links to full course content in emails Commercial Property Conference Civil Litigation Conference EVENT BRANDING ► 9:30 - 17:00 ► A4 advert in lecture notes ► Logo on holding screen ► Logos on conference signage Criminal Law Conference Wills, Trusts, Tax and Probate Conference ► Inserts on conference seats 6 SOLICITORS group on 01332 227682 or e-mail sales@thesolicitorsgroup.com LAW2015 Birmingham Quality training for less LAW2015 Birmingham EVENT SPONSORSHIP PACKAGES APPOINTMENT GENERATION OPPORTUNITIES BREAKFAST BRIEFING OPPORTUNITIES We have been working in the legal events This opportunity provides you with the ability There is the opportunity to run a breakfast market for 10 years and during this time we have to organise meetings with potential clients briefing on each day of the event. The developed a range of innovative event sponsorship before the events even started. We have the audience can be determined by job title or packages designed around the individual capacity to run 2 appointment generation by which practice area of law they specialise. requirements of the sponsors. opportunities at LAW2015 Birmingham. Included within the price each delegate Whether your business targets all legal practices or Benefits of this opportunity include: those of a particular specialism, we have a range of sponsorship packages built to support your needs. ► Specify the criteria of individual you would like to meet by seniority or specialism ► Meet with decision makers at pre-booked appointments at your stand ► Discover information on their purchasing habits and which competitors they use. ► Contact individuals before the event to build rapport ► Only pay a success fee for appointments receives 1 hour CPD point & a free cooked breakfast. ► Deliver seminar sessions to hand picked audiences of legal professionals ► Delegates to receive breakfast and 1 hour CPD ► The SOLICITORS group will manage all of the booking admin ► You control the branding and content of the session ► Target solicitors by seniority or specialism who meet the criteria and attend ► Delegate list of attendees provided after the appointment 8 the event LAW2015 Birmingham TARGETED ADVERTISING & BRANDING We also have a full range of targeted advertising Advertising opportunities: Pre-event email shot: and branding opportunities We offer the opportunity for sponsors to We offer the opportunity for one exhibitor to at each event. This Includes: advertise either to all attendees or just those send a pre-event solus e-shot to all registered attending a specific conference stream/s visitors. This opportunity is only available for at the event. We Have two options: exhibitors and can be used as a way of Pre-event Mailings: Place one of your flyers into our pre-event mailing campaigns to all or part of our database for the Birmingham region. Sponsors can target, all or some of our database, of over 12,000 legal professionals throughout Birmingham and the West Midlands. ► Promote your attendance at the event with a pre-event postal mailshot ► Increase your success rate by targeting by practice area relevant to your company/product ► Joint marketing initiative means cost are significantly reduced ► Lecture Note Advertising: A4 colour adverts to be placed in the lecture notes distributed to all delegates attending the event or those attending specific conference stream/s ► Delegate Pack Inserts: A4 or A5 flyers to be distributed to all delegates attending the event or those attending specific conference stream/s The price of this opportunity depends upon which particular conference stream you are ► Reach the SOLICITORS group’s extensively intending to target - please contact us for availability and prices. researched database of legal professionals ► Exclusive - only one company insert mailing page 9 announcing your presence at the event or alternatively you can use this as a way of generating leads or booking meetings at your stand. 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