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SPONSORSHIP PROPOSAL AUGUST 30, 2015 2:00PM – 4:00PM PRESENTED BY www.missmarysicecream.org 770-­‐587-­‐4712 X307 (ph) 770-­‐587-­‐4714 (fax) 10500 Clara Drive Roswell, GA 30075 www.thedrakehouse.org OVERVIEW On August 30, 2015, The Drake House will bring together 3,000 ice cream lovers and over 150 flavors of homemade ice cream for the 11th Annual Miss Mary’s Ice Cream Crankin.’ This ice cream social benefits The Drake House and is one of the highlighted events that take place each August on the Historic Roswell Square. The Drake House offers emergency residential housing and support services to homeless single mothers and their children in the North Fulton area, with the goal of returning these families to self-­‐sufficiency. All school age children are able to remain in their original school. Attendees will be treated to homemade ice cream, food, live music, and children’s activities. They will enjoy a festive afternoon with ice cream eating and ice cream stacking contests, and, for ice cream aficionados, will be able to purchase the ice cream recipes from past Crankin’ events. Ice cream is a ‘feel good’ treat that appealed to consumers at the rate of 17.2 quarts of ice cream per capita in 2009. Source: U. S. Department of Agriculture How does your organization fit in? *Appen Newspapers *Appen Newspapers We provide a key opportunity to connect with Readership by Age Readership by Income your target market. We promote the event in 12% $50,000 -­‐ $74,000 19% ages 25 -­‐ 30 the cities of Roswell, Alpharetta, Milton, and 23% $75,000 -­‐ $99,999 30% ages 35 -­‐ 44 Johns Creek through our newspaper sponsor, 61% over $100,000 38% ages 45 -­‐ 54 Appen Newspapers, and attract their readers 11% 55 and over to this event. *Source: 2011 Appen Newspapers Readers Key Sponsorship Dates: Commitment Deadline – July 15, 2015 Sponsorship Funds Due – August 20, 2015 770-­‐587-­‐4712 X307 (ph) 770-­‐587-­‐4714 (fax) 10500 Clara Drive Roswell, GA 30075 www.thedrakehouse.org EVENT DETAILS Dates and Times: Sunday, August 30, 2015, 2:00pm–4:00pm Location: Historic Roswell Square Attendees: We are targeting 3,200 attendees. Cost: $6 individual, $20 family (up to 6) History: The Miss Mary’s Ice Cream Crankin’ started as a small ice cream social for families in 2005 and has been growing for 10 years into a premier fundraising event. Parking: Free parking on Mimosa Boulevard and in the Roswell United Methodist Church and First Baptist Church of Roswell lots on Mimosa Boulevard Event Contact: Karen Pye, kpye@thedrakehouse.org, 770-­‐715-­‐4886 x307 MEDIA PLAN Target Markets Our promotional campaign is aimed at the following demographic and psychographic groups. 1. Families with young children, ages 2 -­‐ 14 2. Young adults, ages 18-­‐25 3. Ice cream consumers Marketing Plan A full media schedule and an audience profile are included here. Event Website and e-­‐marketing We have an event website, http://www.missmarysicecream.org and Facebook page, http://www.facebook.com/pages/The-­‐Drake-­‐House-­‐Roswell. These sites include information on the event and its sponsors, and are featured in all appropriate media promotion and publicity. Newspaper Appen Newspapers, Inc. is a sponsor of the 10th Annual Miss Mary’s Ice Cream Crankin.’ As part of that partnership we will have ads and a detailed article during the month prior to the event, including listings in the print and web versions of the event guide. The attached media schedule shows the full list of newspaper coverage. Readership in the North Fulton area is over 70,000. Calendar listings will also appear in the Atlanta Journal Constitution leading up to the event. Magazines The event will be listed in a variety of magazines in the North Fulton area. Please see the attached media schedule. Radio We are planning on-­‐air promotions leading up to the event that will include naming major sponsors. Television
The event and Presenting Sponsor will be promoted on the 11 Alive “Mugs in the Morning” program one week prior to the event. SPONSORSHIP BENEFITS: Miss Mary’s Ice Cream Crankin’ 2015 Sponsor Levels Presenting Sponsor $5000 Hot Fudge Sundae $2500 Triple Scoop $1000 Double Scoop $500 Single Scoop $250 Scooper $100 • Presenting Sponsor in event title and all press m • Category Exclusivity m • Logo on signage, event tickets m •
Company banner placement m •
Prime booth space m •
Opportunity to run drawing/contest m •
Logo in newspaper ads, circulation: 70,000 m •
Judges for contests 2 1 •
Company web site link from TDH event page m m •
Logo on 1,000 event flyers m m • Logo placement on event banners m m m Facebook Exposure m m m m Event Website Exposure m m m m TDH Newsletter Exposure m m m m m Recognition on event day handout m m m m m m Tickets 40 20 8 4 2 1 •
ABOUT THE DRAKE HOUSE Homelessness is a growing problem in the North Fulton area. With today’s economic and housing downturn, the problem has never been greater. The Drake House offers emergency residential housing and support services to homeless single mothers and their children, with the goal of returning these families to self-­‐sufficiency. A key component of our program is that it allows male children over 12 to remain with their families, rather than being placed in a men’s shelter. The Drake House ensures that a family stays together and the children remain in their schools without disruption to their education. Personal Story Community Statistics • The state of GA ranks 41 out of 50 in risk for When her husband died, Connie had homelessness among youth (1 = best) little time to grieve. She was suddenly a single parent of three children whose • Single women with children are the fastest growing emotional and physical needs were homeless population in the US. now more challenging than ever. • 25% of students in North Fulton County qualify for free Although she received death benefits and reduced lunch. and support for her children's special needs, she did not have enough income The Drake House Program to cover necessary expenses. She had • Housing: The Drake House program provides families to make choices that put the family with a fully furnished private one or two-­‐bedroom financially at risk and resulted in apartment in which to live rent-­‐free for 3 to 6 months. eviction from their home. • Empowerment Program: Mothers work with their Connie turned to The Drake House for Family Manager to develop a personalized plan, help. Along with an apartment for the defining needs and goals for the family. family of four, Connie received job • Life Skills Workshops: Mothers attend weekly placement assistance from The Drake workshops at the Drake Family and Learning Center House and was able to secure fulltime that provide instruction in areas such as personal employment with a retailer within finance, health and wellness, organizational skills, walking distance. Her children were nutrition and meal planning, and parenting. able to remain in their schools thanks to help from the school district in • Mentoring Support: A broad-­‐based team of volunteers arranging special transportation for is utilized within the program, including family mentors them. They were also able to continue for each mother and school aged child. with counseling services through a • Since June of 2006, The Drake House has served local behavioral health program. over 330 families with more than 600 children. During their stay at The Drake House, • 2 out of 3 of these families have transitioned to the family saved enough money to stable housing. secure an apartment. The sponsor • Our families realize an average increase in monthly team provided furniture for the new income of 43% upon program completion. apartment, and someone donated a vehicle so that Connie could continue What does the money support? working after moving to permanent • $500 will support housing and program expenses for housing that was no longer in walking one family for one week. distance of her job. The family • $300 will provide workbooks for a Life Skills workshop continues to function independently. ten-­‐week series on financial management. •
$230 will cover 10 weekly MARTA passes for one mother and child to get to and from work and daycare. Application for Sponsorship 2015 Company /Organization Name:_______________________________________________________________ Contact Person:_________________________________________________________________________________ Address:_________________________________________________________________________________________ Email:______________________________________________Phone:_______________________________________ Choose Sponsorship Options: ___ $5000 Presenting Sponsor ___ $1000 Triple Scoop ___ $250 Single Scoop ___ $2500 Hot Fudge Sundae ___ $500 Double Scoop ___ $100 Scooper Check enclosed for amount: $____________ Signature:_____________________________________________________ Date:___________________ Make checks payable to: The Drake House Return to: 10500 Clara Drive, Roswell, GA 30075 The Drake House is a 501(c)3 organization. EIN# 20-­‐0943038 2015 Miss Mary’s Ice Cream Crankin’ – Media Distribution List
Media
The Drake House
Media Type
Target Date
2015
Circulation
Publication
Frequency
Facebook
Jun/Jul/Aug
1045
Friends
Email Blast
Jun/Jul/Aug
4,800
Monthly
90,000
Weekly
Online
NEWSPAPERS
Appen Media Group
Print
Online event listing
August
Jun/Jul/Aug
26,000 hits
Daily
AJC
Print
August
96,000
Monthly
East Cobber
Print
August
30,000
Weekly
Reporter Newspapers
Print
August
The Roswell Current
Online event listing
Jun/Jul/Aug
Online event listing
Jun/Jul/Aug
Print
The Roswell Neighbor
Online event listing
Print
Sandy Springs Reporter
Online event listing
Print
Skirt
Online event listing
August
Weekly
47,125
Weekly
Jun/Jul/Aug
August
Monthly
Jun/Jul/Aug
August
Jun/Jul/Aug
MAGAZINES
Atlanta Parent
Print
Online event listing
Chattahoochee Nature Center
Print
Online event listing
Georgia Magazine
Print
Online event listing
Jezebel
Print
Online
My Alpharetta Monthly
Print
Online
My Roswell Monthly
Print
Online event listing
Northside Woman
Print
Online event listing
Points North
Print
Online event listing
August
Monthly
Jun/Jul/Aug
August
1,000,000
Monthly
46,000
Monthly
Jun/Jul/Aug
August
Jun/Jul/Aug
August
Monthly
Jun/Jul/Aug
August
Monthly
Jun/Jul/Aug
August
15,000
Monthly
90,000
Monthly
100,000
Monthly
Jun/Jul/Aug
August
Jun/Jul/Aug
August
Jun/Jul/Aug
2015 Miss Mary’s Ice Cream Crankin’ – Media Distribution List (cont’d)
Media
Media Type
Target Date
2015
TELEVISION
Ch 5/WAGA/FOX
Online event listing
Jun/Jul/Aug
Ch 46/WGCL/CBS
Online event listing
Jun/Jul/Aug
Ch 2/WSB/ABC
Online event listing
Jun/Jul/Aug
Ch 11/WXIA/NBC
Online event listing
Jun/Jul/Aug
Mugs in the Morning
August
Ch 8/WGTV/GPB
Online event listing
Jun/Jul/Aug
Ch 17/WPCH/Peachtree TV
Online event listing
Jun/Jul/Aug
Ch 2-/WPBA/Atlanta Public Schools
Online event listing
Jun/Jul/Aug
Ch 69/WUPA/CS 69
Online event listing
Jun/Jul/Aug
RADIO
94.9 FM
Online PSA
August
96.1 FM
Online PSA
August
98.5 FM
Online PSA
August
Q100 FM
Online PSA
August
101.5 FM
Online PSA
August
104.1 FM, 107.5 FM
Online PSA
August
750 AM
Online PSA
August
WEB ONLY
Web Site
Atlanta.net
Online event listing
Jun/Jul/Aug
Alpharetta Patch
Online event listing
Jun/Jul/Aug
Aha
Bing events / Zvents
Historic Roswell Convention and
Visitors Bureau
Hello Atlanta
Online event listing
Jun/Jul/Aug
Online event listing
Jun/Jul/Aug
Online event listing
Jun/Jul/Aug
Daily Mile
Online event listing
Jun/Jul/Aug
Nickelodeon
Online event listing
Jun/Jul/Aug
Northside 365
Online event listing
Jun/Jul/Aug
Entertainment Georgia
Online event listing
Jun/Jul/Aug
Atlanta Buzz
Online event listing
Jun/Jul/Aug
Find It All Roswell
Online event listing
Jun/Jul/Aug
Roswell Patch
Online event listing
Jun/Jul/Aug
American Towns - Roswell
Online event listing
Jun/Jul/Aug
OTHER
Schools: Roswell, Alpharetta, Milton
Johns Creek
Libraries: Roswell, Alpharetta
Flyers
August
Flyers
August
2015 Miss Mary’s Ice Cream Crankin’ – Media Distribution List (cont’d)
Media
Media Type
CIVIC ORGANIZATIONS
Alpharetta Junior Woman's Club
Flyers
Chamber of Commerce of Alpharetta
Chamber of Commerce of North Fulton
Chamber of Commerce of Sandy
Springs
East Cobb Lions Club
East Cobb Kiwanis Club
East Cobb Rotary Club
Junior League of Gwinnett & N. Fulton
Counties
Roswell Lions Club
Roswell Woman’s Club
Rotary Club of Roswell
Rotary Club of Milton/Windward
Flyers
Flyers
Flyers
Flyers
August August
August August August Flyers
August
Flyers
August August Flyers
Flyers
Flyers
Flyers
August August August
August Rotary Club of North Fulton
Flyers
St Andrews St Vincent de Paul Society
North Fulton Alliance of Young
Professionals
Flyers
August Online event listing
August
Alpharetta First United Methodist
Bulletin
August
Alpharetta Presbyterian Church
Bulletin
American Honda Finance Corporation
Website
First Baptist Church of Roswell
Bulletin
North River Baptist
Bulletin
Northbrook United Methodist Church
Bulletin
Northview Church of Christ
Bulletin
Roswell Presbyterian Church
Bulletin
Roswell United Methodist Church
St. David’s Episcopal Church
St. James United Methodist
Bulletin
Bulletin
Bulletin
St. Thomas Aquinas Catholic Church
Bulletin
August August Temple Kehillat Chaim
Bulletin
August
Zion Missionary Baptist Church
Bulletin
August
(The Drake House Neighbor to Neighbor Community
Partners provide financial support for our apartments and
mentoring support for the resident families.)
Circulation
August Flyers
The Drake House
Neighbor to Neighbor Partners
Target Date
2015
August
1,000
August
August
August
August
1,000
August 3,000
August August 6,500
2,000