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Spring 2015
Welcome to the Spring edition of your custom publication.
Brief Summary:
Cover Story: Trish Witkowski With a 20-year career in print, direct mail, and graphic design, Trish is an expert in
creative mail formats and engaging content. She has founded two companies: foldfactory.com and rockthemailbox.com,
has conducted countless workshops and webinars, has a successful video series on YouTube and has written several
publications on direct mail.
Feature Story: Marketing Hackathons These aren’t the familiar off-site retreats or brainstorming sessions we’ve all
participated in. Rather, they are the off-spring of out-of-the-box-thinking IT and web developers who break the rules and get
great results. And now, it’s spilled over into marketing!
Feature Story: Straight Talk Four professionals talk about their niche publications, the challenges they face, and how
they are balancing the digital world with print
Quarterly Giveaway(s) We had to add an “s” to make this plural due to the fact that we have three giveaways with this
issue. Each product ties back to one of our articles and you will find a CTA at the end of each specific article.
1. The Design Deck from designer, animator, and musician Ben Barrett-Forrest. This beautifully designed deck of playing
cards is actually a practical guide to graphic design. (Page 3).
2. The Smartass Marketer’s Handbook is the first book published by our 5-Minute Expert, Carro Ford. (Page 5).
3. Fold-tastic coffee mugs from our cover story with Trish Witkowski. (Page 9).
Ideas? Fill the coffee mugs with candy and bundle one of each item together as a chance to win three great giveaways as
one prize. Or, divide them into sets of two, or give away one item to each winner. Reserve one set of the prizes and run a
small Facebook contest: Send pictures of an unusual direct mail piece, or “Like” us on Facebook during the month of May
and you could win one of these great prizes.
Digital Resource: Infographic We’re providing you with an infographic titled Magazines & Social Media: Turn Up The
Social Media Volume. It presents interesting facts regarding magazine readers’ preferences on how they prefer to interact with
magazine brands.
CTA’s We have four calls-to-action inside this issue for the giveaways, and one CTA on the outside back cover for the
infographic.
SPECIAL NOTE: Please visit rockthemailbox.com and register your company
with Trish as a direct mail print provider to appear in her searchable database.
We love to hear your feedback! Shoot me an email or give me a call if we can be of any assistance.
Regards,
Cindy Woods
cwoods@cmoteam.com
678-594-0048
Spring 2015
Publication Covers
Front Cover Variable Data
The Spring Issue 2015 is designed with a variable data element on
the front cover to personalize the magazine to the individual reader.
The font will be placed in your cover folder in Dropbox.
Inside Front Cover: Giveaway Ad
Located on the inside front cover, your ad has already been branded
to your organization with a customized URL and QR code to the
registration landing page. Before printing, please test your custom
URL and scan your QR Code.
Inside Back Cover: Branded Ad
The inside back cover is reserved for you to place your own ad.
Outside Back Cover
The outside back cover has been customized with your logo and
provided list of services. Please check the list of services and
capabilities and update as needed. Please check the custom
URL and QR code prior to print.
Before going to print, make any necessary changes to the address
panels to meet your mailing requirements/needs. If you plan to mail
the publication in a concealed envelope, you may want to place an
image in the address panel white box so it is not left blank.
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Spring 2015
Customization
and CTA Pages
Inside Front Cover:
Quarterly Giveaway CTA Custom URL
and QR Code linked to Registration Page.
Table Of Contents page required customization
areas (indicated by purple circles).
CTA’s for online engagement: Please be
sure to activate and check your web pages
(in different browsers) to confirm they are
working properly. Scan all QR codes to confirm
they are linking to your registration page and
your infographic. Blue circles represent where
we have already customized the CTA’s with
your URL’s and QR codes.
Page 3: The Design Deck
Custom URL and QR Code linked to
Registration Page.
Page 5: The Smartass Marketer’s Handbook
Custom URL and QR Code linked to Registration Page.
Page 9: Fold-tastic Coffee Mugs
Custom URL and QR Code linked to Registration Page.
Page 9: Visit Trish’s two websites to sign up for
FoldFactory.com 60-second Fold of the Week and
register to use Rockthemailbox.com.
Outside Back Cover: Infographic
Custom URL and QR Code linked
to web page hosting infographic.
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Spring 2015
Quarterly Giveaway and
Giveaway Registration Page:
Three Giveaway Items:
1. The Design Deck from designer, animator, and
musician Ben Barrett-Forrest. This beautifully
designed deck of playing cards is actually a
practical guide to graphic design. (Page 3)
2. The Smartass Marketer’s Handbook is the
first published book of our 5-minute Expert,
Carro Ford. (Page 5)
3. Fold-tastic coffee mugs from our cover story
with Trish Witkowski. (Page 9)
Build Your Registration Page
You will need to create a registration page on your
website for the giveaway drawing. Recommended
form fields are:
• First and Last Name
• Title
• Company
• Address, City, State, Zip
• Phone Number
• Email
We have provided you with a graphic for use on
your registration page.
Drive Traffic to Your Website
and Social Platforms
Be sure to promote your registration for the giveaway
on your social media platforms, home page of your
website, and through emails to clients and prospects
using the provided eblast files and personal emails
from your sales team.
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Spring 2015
Coordinated Eblasts
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The Spring/April 2015 includes 4 themed
eblasts designed specifically for this issue.
These e-blasts include:
1. Magazine Coming Soon
2. Invitation to Register for Quarterly Giveaway
3. Reminder to Register for Quarterly Giveaway
4. View our Infographic
You will be provided with a single-image graphic for
each e-blast. Each e-blast should link to a single web
page. For the giveaways, the e-blast should link to
your Registration Page. For the infographic e-blast, the
e-blast should link to the page on your website where
you have placed the infographic.
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You will find eblast Subject Line, Preview Copy and
Graphics for the appropriately labeled file in our
shared Dropbox folder.
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Spring 2015
Coordinated Digital Resource: Infographic
Your digital resource for this issue is an infographic titled Magazines and Social
Media. You will post this on the web page you created. We have customized
the infographic with your logo and website. If you wish, you can create a
hyperlink from the infographic to your website home page or to your digital
edition of the Spring Issue.
Infographic e-blast: We have provided you with an e-blast to drive traffic to
the infographic page.
Social Media: Be sure to promote the infographic on your social platforms
along with the giveaway. Include links to both the infographic and the
giveaway registration page.
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Spring 2015
Proposed Activity Dates for Spring 2015
March
March 16:
Publication Files delivered to your Dropbox
Sun Mon Tue Wed Thu
Fri Sat
Print production of publication
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Build & Test your Giveaway Registration web page
Build & Test you Infographic web page
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March 27:
Launch and test Giveaway Registration page
Launch and test Infographic web page
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March 30:
Publish your digital edition of publication
and check all hyperlinks
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March 16 – April 3:
March 16 – 25:
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April
Week of April 6th:
April 7:
April 13 – 24:
April 28:
Spring 2015 publication drops to
USPS for mailing
Sun Mon Tue Wed Thu
Send Eblast #1 “Publication Coming Soon”
Estimated in-home delivery of
Spring 2015 publication
Eblast #2 “Register for Giveaway”
Fri Sat
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May
May 7:
May 14:
Eblast #3 Reminder to sign up:
“Time is running out! Sign Up today!”
May 19, 20, or 21:
Fri Sat
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Close registration for giveaway
Change registration page to read:
This giveaway registration has ended.
Watch for our next quarterly giveaway in July!
May 19:
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Announce Giveaway winners on social media
Eblast #4 View our Infographic
(link to the digital edition of your
Spring 2015 publication)
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© 2014/2015 The Advisement Center LLC. All Rights Reserved. KnowledgeTAP™ is a product the The CMO Team, A Division of The Advisement Center LLC.
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Spring 2015
Get Social with Your Readers
The Spring/April 2015 issue of your publication
is full of great information that can easily be
shared throughout your social media platforms.
If you’d like help with specific ideas, please
don’t hesitate to call Cindy at 678-594-0048
to receive insight on how you can leverage
the content in this publication for on social
media platforms.
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