1. business and industrial
2. business operations
3. management
4. business process

Fee for Participants:
The fee for Programme is Rs. 15,000 + service tax @ 14%. The total fee payable
is Rs. 17,100/-(Rupees Seventeen thousand one hundred only).
Payment Method:
Payment is preferred by a Demand Draft/Bank Draft drawn in favor of
“Amity University Uttar Pradesh” payable at Noida
Admission Procedure
Completed Application form along with the demand draft must be
submitted to Dr. Rushina Singhi, Amity Business School Amity University,
F-3 Block 4th Floor , Amity University Campus,Sector – 125, Noida – 201
313, UP.
The Last Date is 10th April 2015 for Submission of Completed Application
Form.
Amity Business School, Noida
Invite you to
Two days
Programme
In
Business Analytics
(17th- 18th April2015)
At
For further queries and assistance please contact
Amity Business School, Noida
Progranme Coordinator -Dr Rushina Singhi
Mobile- 9999665534
Email id: rsinghi@amity.edu
Consultancy Developemnt Centre
Shelika Arora
Professional B
Emailid : shelika@cdc.org.in
Consultancy Development Centre
Core – IV B, II nd Floor, India Habitat Centre, Lodhi Road
New Delhi -110003
This Programme is organized under “Building Capacities for
Consultancy Development & Knowledge Management with Partner
Institution (KMPI)” Programme of Consultancy Development Centre
(CDC).
Programme Structure
About the Programme :
Business Analytics is a vital tool to guide business operations towards achieving
strategic objectives in any industry from Supply chain management to finance and retail.
Understanding and learning Business Analytics (BA) is therefore becoming a necessity
for all professionals. Managers have to make numerous decisions every day for their
organization. Some of these decisions include what product to make, how to price them,
where to locate facilities, how many people to hire, where to locate advertising budget,
whether or not to outsource a business function and how to schedule the production.
Many of these decisions result in economic consequences. Thus managers have to make
good decisions that will have direct impact on the company and their career. Data to
support the business decisions are very easily available but it difficult to understand the
huge data and use it efficiently. This is the reason why business analytics is important in
today very competitive business environment. Business analytics is becoming
recognized and established as a distinct profession. The techniques studied in this
Programme can be applied to large variety of problem in business, government,
healthcare, education and many other areas.
About Amity Business School, Noida
Topics
Changing Business Scenario - Role of IT in
Business
Session Delivery- Dr. Anupama R, Amity
Business School
Data, Types of information quantitative
and qualitative, Logical Thinking,
Applications and Techniques
Session Delivery- Prof. Dr J. K. Sharma
Basics of Business Analytics
Session Delivery- Dr. Rushina Singhi
Types of BA – Descriptive, Predictive &
Prescriptive
Sub Topics
 New Enterprise System
 ECRM
 ESCM
 Business Intelligence




Data Set & Data Bases
Data Classification & Presentation
Data Validity & Audit
Exploration of Data




What is Business analytics
Evolution of Business analytics
Scope of Business Analytics
Problem Solving & Decision
Making
 Descriptive Decision Models
 Predictive Decision Models
 Predictive Decision Models
Session Delivery- Dr. Sumeet Singh Jasial
Amity Business School is the flagship institution of Amity University Uttar Pradesh
(AUUP) which has twenty years expertise in Management Education and Research. It is
recognized as a leading Business School of India and is ranked in top ten Institutes of the
country in the field .It has been certified ACBSP accreditation and is A graded
University by NAAC. Amity Business School, Noida is the Knowledge Management
Partner Institute of CDC. This programme is conducted under “Building Capacities for
Consultancy Development & Knowledge Management with Partner Institution (KMPI)”
Programme of CDC.
About Consultancy Development Centre:
Consultancy Development Centre (CDC) is an Autonomous Institution of the
Department of Scientific and Industrial Research (DSIR) of Ministry of Science and
Technology, Government of India, working towards promoting and strengthening
Consultancy skills and capabilities including export of Consultancy Services. CDC is
also the nodal agency in the Asia Pacific region for the Technical Consultancy
Development Programme for Asia and the Pacific (TCDPAP), a programme promoted
by the United Nation Economic and Social Commission for Asia and the Pacific
(ESCAP).
Who should attend the Programme?
This programme is ideally suited for Consultants, Researchers, decision-makers
Professionals from Government Institutions, R & D Organizations and Private Sector who
want to use advanced analytics for better decision-making and in-depth understanding of
these concepts using hands-on technique(s).
Using Statistics in BA
Session Delivery-Dr. Sanjeev Bansal,
Director Amity Business School
Approach to BA in Business – multi Skill
requirements
Session Delivery- Ms. Ranjani C.
( Sr. Advisory Consultant & Head -Centre
of Excellence-Manufacturing, Tectura,
Infotech India Pvt. Ltd
Case Study on BA
Session Delivery - Mr. Mohammad Feroz
Khan, Royal Bank of Scotland
Challenges of BA – Using Technology.
Session Delivery- Mr.Mohammad Feroz
Khan, Royal Bank of Scotland
 Probability Distribution
 Sampling & Estimation
 Statistical Inference





Abundant Data but no insight
Challenges in decision making
Data Visualization
Skills required for BA
The way forward for businesses
 Twitter text mining using R and
SAS
 Data quality issues
 Meta data management
 Performance and usability
constraints
 Other strategic aspects like
commitment, alignment to business
etc.