26th March, 2015 sahara star hotel, Mumbai Celebrating Brand Excellence Brought to you by ET Edge An Economic Times Initiative Best Brands Promising Brands There are brands which hold the minds of the consumer for long durations and then there are brands which though relatively new in the market, come up with unique innovations, offerings and visibility strategies to capture the market with a storm and hold the consumers mind. These are the brands which symbolize quality, status & trust and are recognized as Promising Brands. The question arises, what sets these Promising Brands apart from other brands? For one, these brands have constantly been able to innovate, to adapt and leverage the ever changing marketplace. These brands have also been able to innovate in terms of product, pricing, solutions, business models, packaging, delivery, placement and more. This has led to their acceptance in the market place resulting in a strong following, healthy profit margins and rapid expansion plans. It is also a fact that a number of the brands mentioned here in this book are recently launched ones. These brands have come up with new business models which did not exist earlier. There are other heritage brands which are also featured in the Brand Book and they find a mention here as they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant to the current market context. Programme schedule 10.00 - 10.30 Registrations & Networking 10.30 - 10.35 Opening Remarks from Deepak Lamba, President, TCL - BCCL 10.35 - 10.45 Welcome Remarks 10.45 - 11.05 Opening Keynote Address: Branderstanding - Let your brand speak for itself Sonal Dabral, Chairman & Chief Creative Officer, Mudra Group 11.05 - 11.20 Networking Tea/Coffee Break 11.20 - 12.35 Be Distinct or Be Extinct- Innovations leading to Brand Loyalty Elsie Nanji, Managing Partner, Red Lion Publicis Alok Kejriwal, Founder, Games2Win Arvind Vohra, Country Head, Gionee Mobiles Ajay Kaul, CEO, Jubilant Food Works Moderator: Sam Balsara, Chairman, Madison World 12.35 - 13.20 Felicitation Ceremony 13.20 - 13.25 Close of Conference 13.25 onwards Networking Lunch In this brand book, we study the very genetic fiber of these Promising brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left lasting imprint on consumers mind? What makes these brands… Promising Brands the Economic Times Best Brand Initiative: The Best Brand Initiative was started a year back guided by a research study with Nielson. Building on the success of this, we bring the series into the entrepreneur domain and advisory board Elsie Nanji Managing Partner Red Lion Publicis Sam Balsara Chairman Madison World are pleased to launch the ET Best Promising brands. The Economic Times conducted an extensive survey with Nielson and shortlisted 150 top brands after considering parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. The results will be collated in a Brand Book which will be launched during the ET Best Promising Brands initiative. Ajay Kaul CEO Jubilant Food Works ATTENDEES CEOs CMOs DIGITAL MARKETING HEADS PRODUCT HEADS BRAND MANAGERS ACADEMICIANS MEDIA BUYERS BRAND CONSULTENTS INDUSTRY SEGMENT RETAIL TELECOM INFRASTRUCTURE APPAREL FMCG DIGITAL AUTOMOBILE CONSUMER PHARMA DURABLES Brought to you by ET Edge An Economic Times Initiative For further details, please contact: Samuel Ebenezer | M: +91 9820513434 | E: samuel.ebenezer@timesgroup.com